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Flexa Plus – Here Are 3 Reasons Why You Need It

The quality of life greatly depends on the health of your bones and joints. Bone and joint diseases are among the most commonly faced health issues across the globe. In Pakistan, even young individuals have reported issues related to joints. According to a recent estimate, every 1 in 4 women experience bones and joints problems. Symptoms related to these problems vary for those suffering from them. Some of the most common complaints include stiffness, tenderness, loss of flexibility, grating sensation, swelling, and chronic pain.

For those who don’t know, chronic pain is any pain that is persistent and lasts for more than six months. Impaired joints and bones are often due to aging cartilage. The cycle of chronic pain is vicious. When individuals suffer from chronic pain, NSAIDs (Non-Steroidal Anti-Inflammatory Drugs) are the standard solution. While this may be valid, NSAIDs may lead to numerous adverse health effects like indigestion, stomach aches, body sickness, Diarrhoea, stomach ulcers leading to internal bleeding, and anemia. In addition, NSAIDs may also be associated with problems of liver, kidneys, or heart and circulation, such as heart failure, heart attacks, and strokes. More often than not, these effects are combined with stress. Consequently, the individual faces more complications spreading to the other systems inside the body. If NSAIDs are not helping against chronic pain, is there anything else that can treat it? Several alternatives which are safer to use include natural substances such as Curcumin, Boswellia, and Vitamin D3.

Flexa Plus, with Curcumin, Boswellia, and Vitamin D3, is a suitable alternative to NSAIDs based on the following reasons:

Natural, Pure, and Unique Formula

Flexa Plus is a naturally enhanced anti-inflammatory and antioxidant combination for bone and joint health. Its unique ingredients provide relief from inflammation and reduce pain as well as swelling.

Curcumin and Boswellia – Combination

Curcumin is known to control inflammation, prevent Apoptosis, and regulate antioxidant activity. Additionally, the unique combination of Curcumin and Boswellia supports bone and joint health by reducing inflammation.

Boswellia and Vitamin D3 – Combination

Boswellia and Vitamin D3 when combined prevent against aging of bones and joints. In addition, it decreases inflammation and increases mobility and flexibility. Moreover, Using Vitamin D3 helps to absorb more Calcium, leading to stronger bones.

Keeping the above-mentioned factors in view, Flexa Plus is a natural solution to inflammation, joint pains, and impaired bone health. If you want to ensure your bone health and want to spend a happy life, Flexa Plus is the most-suitable and safe medicine for you.

Reference:
Bone diseases: prevalence and associated factors in the population of district Multan, Pakistan, J. Med. Sci. (Peshawar, Print) January 2017, Vol. 25, No. 1 (Supplement).

Apple Watch Series 7 New Leak Will Enrage The Fans

apple watch series 7 leak for angry fans
Image Source: appleinsider.com

Apple has certainly kept fans hooked for decades now. Apart from that, the company has even managed to rise among the top contenders. Despite there being a pandemic on the loose, Apple has not bowed out from the act yet. The New Apple Watch Series 7 is on its way to users soon. While it has not been released yet, there have been occasional leaks about it. Who is to say that the leaks are a part of some grand scheme or are completely coincidental?

However, the most recent leak on the Apple Watch Series 7 is sure to send a lot of fans in a fit of rage. In fact, a lot of people have already expressed their discomfort with the new information. We know that Apple releases are quite impressive, but is this where they might lag a bit? Let us dive into the details of the leak itself.

apple watch series 7 with a leak
Image Source: yahoomobile.com.pk

Read More: Old Email Confirms Apple Was Working On iPhone Nano

Apple Watch Leak

According to sources, it seems the watch is undergoing a design alteration. The watch is going to be a bit bigger than its predecessors. However, this also means that the larger chassis will render previous watch bands incompatible. This means that if you wish to upgrade to the Apple Watch 7, your older watch bands will not be of use anymore. A bigger chassis means a need to put on a different size of bands.

This piece of information comes from a noted leaker by the name of Max Weinbach. He has previously revealed Apple-related information too. Those turned out to be correct later on so we can assume this might be too. The leak has certainly enraged a lot of fans who will now have to abandon the bands of their old watches if they want the new one. Since there are reports of a bigger display, it can be considered plausible that the bands won’t fit. Even if they do, it will not be seamless.

new watch leak to enrage fans
Image Source: 9to5mac.com

Strange Developments

There is also the reason behind the change in design. Apparently, Apple is integrating new technology behind the display, this is also why it needs to be bigger. Additionally, it is going to be much closer to the front glass than before, leaving more room for pieces behind it. The watch has yet to be released but these bits of information keep us going. We hope that, despite all the sources, the leak is debunked.

People don’t want to get rid of their older bands just because they won’t fit on the new Apple Watch. Let us see what happens when the watch is officially revealed and released to the public. Who knows, maybe it is a good decision, considering the features of the watch can compensate.

apple watch series 7 to anger fans
Image Source: techadvisor.com

Read More: Why Will The Apple’s iPhone 13 Series Be More Expensive?

Stay tuned for more from Brandsynario!

Lahore Girl In Clown Costume Shares Heartbreaking Details Of Her Life

clown costume lahore girl heartbreaking life
Image Source: When Where How

The woman who dressed as a clown at night and as a medical student in the day, has opened up about her life story. Saima Sarwar is a woman made of steel and she has finally been rewarded for her hard work. Read about how her life changed in a moment’s lapse.

Saima Sarwar’s Virality

Sarwar is a woman who pursues her education in the day and dresses as a clown at night. She sells various toys and makes children happy at night to earn money. All this effort that she puts in is for her ailing mother whose medicines costs are unbearable without a source of income. A journalist discovered Saima and learnt about her story. Since then, she has gone viral on the internet. Saima Sarwar also caught the attention of the government and now prospects have opened up for her.

clown costume lahore girl heartbreaking life
Image Source: Instagram

Read more: Medical Student Working As A Clown Given Free Healthcare For Her Mother

Nida Yasir’s Morning Show

Nida Yasir immediately called her to her show as was expected! Saima Sarwar broke down on the show several times speaking about her life story. She adds that my entire world is my mother. She is my friend, my teacher and my support. Saima Sarwar lost her father and brother at the age of 13 and now lives with her mother alone.

 

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However, Saima had never told her mother about her clown activities at night. When her mother found out after she went viral, her reaction wasn’t expected. Initially, she went quiet for a few days but then she hugged her daughter and cried. Her mother said to her, “people cry for sons, I’m lucky I have you.”

What Did Virality Bring Her?

After her case went viral, Saima Sarwar was immediately contacted by the CM’s office. The CM has instructed medical institutes to bring in Sarwar’s mother for a check-up and provide the treatment and medicines. The cost will be borne by CM Buzdar himself.

clown costume lahore girl heartbreaking life
Image Source: Instagram

In addition to that, there are reports that perhaps Saima’s education can also be sponsored by the government. As she wishes to become a doctor, the government can help her achieve her dreams by helping her pay her fees. Once Saima Sarwar can become a doctor, these hardships will be behind her.

Not Everyone Can Go Viral

However, it must be known that not every hard-working or deserving woman can go viral. Not all of them are working in front of you. So, do those women or men who toil day and night not deserve the government’s help because they couldn’t get viral?

The government must ensure a working scheme that ensures no such men and women are left on their own.

Read more: Money Heist Mistakes You Probably Didn’t Notic

Stay tuned to Brandsynario for the latest news and updates.

Karachi Starts Its First Paediatric Cardiac Electrophysiology Programme at NICVD

karachi nicvd paediatric cardiac electrophysiology
Image Source: NICVD

Karachi’s medical facilities have improved significantly and especially for paediatric facilities. Pakistan’s medical scene has been average for a long time and now it’s heart-warming to see how the authorities have improved.

NICVD’s Latest Development

NICVD – the National Institute of Cardiovascular Diseases – has started Pakistan’s first Paediatric Cardiac Electrophysiology Programme. An eight-year-old boy successfully underwent the procedure. The child was a resident of Sukkur and had unstable heart attacks.

He was having repeated attacks of fast heart rates going up to 200 beats per minute. 

About The Programme

This is a huge development in the medical provisions of Lahore. NICVD Executive Director Prof Nadeem Qamar said, “This is the first time that an EP study and ablation procedure has been performed on such a young child in Pakistan.” The initiation was done by Dr Mohammad Mohsin who is trained in paediatric cardiology. 

Dr. Mohsin is an esteemed doctor who followed two years of training at the University of Alberta in Canada. He has also especially been hired by the NICVD to start the first paediatric cardiac electrophysiology programme in Pakistan”. The NICVD director also called the programme “a great achievement” for the country. He also said NICVD has for sure become one of the best tertiary cardiac care hospitals in the world.

Read more: 6 Karachi-Based Wedding Photographers Who Will Make Your Day Special

More About The Procedure

Dr. Mohsin added, “Heart problems in which the heart beats too fast or too slow are not uncommon in children.” However, these can be cured. Dr. Mohsin believes specialised doctors can cure this through a complex procedure called electrophysiology study and ablation. Until now, it could not be treated in Pakistan. Now that there is a paediatric electrophysiologist in Pakistan, these children have hope.

karachi nicvd paediatric cardiac electrophysiology
Image Source: Choc

However, this is not a one-man job. Dr. Mohsin believes that these complex procedures require dedicated teamwork. Cardiologists, paediatric cardiologists, technologists, anaesthetists and electrophysiology physicians, all work together. The head of cardiac electrophysiology at the NICVD, Dr Azam Shafquat, told me how NICVD has improved. Previously, the institute could only treat adult patients with catheter-based treatments. 

Read more: SHC Launches A Campaign Targeting Underage Driving in Karachi

Stay tuned to Brandsynario for the latest news and updates.

vivo Might Add Drones In Phones & People Are Giving Mixed Reviews

smartphone camera concept by Vivo
Image Source: phonesarena.com

Technological developments have the power to alter a person’s perspective on anything. Inventors have a track record of being a little extra with their inventions. People did not expect the inventors to go through with it. However, when they did, the world cheered them on. A new vivo smartphone concept has been released; The concept encompasses something not many people could have thought of.

According to sources, when the concept was released, it shook people to the core. It seems so seamless that people cannot seem to move past it. They have been hooked on it since they first saw it. vivo is certainly making considerable developments. This is what the smartphone camera concept looks like:

Read More: Samsung To Be The First To Get Gorilla Glass For Cameras

vivo With A Plan

If we look at this concept above, there is a lot that is bound to shock people. Firstly, the ability of a smartphone to store this drone is quite impressive. Despite being packed with electronics, the phone can still house a miniature drone. Secondly, the way the drone is seated within the tray itself is mind-blowing; Imagine, the drone can return to its initial position without a lot of guidance.

The concept gives us a glimpse of what life could be like with a smartphone. It would mean the beginning of a new era of phones. Instead of attached cameras, the phone will be able to release a drone in the air. However, we have yet to understand the workings behind this. For now, this is just a concept for us. We have seen many concepts before such as universal rotating tyres for cars. You may have seen such a car in the movie ‘I, Robot’. Of course, there have been many reactions to it on Twitter.

drone camera concept for vivo phone
Image Source: otakukart.com

Coming In For A Landing

We hope that we get to see some form of real-life implementation of this concept. It would be fun to see such a product and an even bigger thrill to be able to use it. A lot of miniature drones could be left behind in the dust if this turns out to be a potential contender. Apart from that, we await any other news that vivo releases about this.

The world of smartphones is constantly changing. Where we used to see flip phones as all the rage, now we are seeing drone camera phone designs. Let us hope our own drone camera doesn’t get hacked and starts to chase after us!

Here we have some more twitter reactions!

Read More: Samsung Becomes The Number One Semiconductor Manufacturer

Stay tuned for more from Brandsynario!

TikTok New API Allows Marketing Companies Access To First-Party Data

tiktok new api for brands and creators
Image Source: promptapi.com

TikTok has become one of the most popular social media platforms of all time. You can see a vast chunk of the population on it. Creators on the platform often come up with ingenious ideas to approach a problem. Their solutions leave the world wanting more of their content. Additionally, there are always marketing brands present on the platform. They want to follow influencer activities and collaborate with them.

Read More: YouTube Shorts Vs TikTok – Which One Remains An Undisputed Champion?

TikTok Makes It Easier

Previously, brands had to follow each influencer separately after tedious research. They had to be sure that they kept up-to-date with the recent content. If they didn’t, they could lose the reach and results they were expecting. According to sources, there is a new API at work at TikTok. It will allow brands to directly gain first-party data on the platform.

tiktok reveals new API to public soon
Image Source: tinuiti.com

Instead of brands looking for updates on creators or influencers, they can get access to data. Through that data, they can keep a better eye on the ongoings of TikTok. Apart from the demographics of posts, the brands can also see the posts with the most likes and the most comments. With this much info at hand, it is easier for marketing brands to make sure they are updated about the influencers they are following.

TikTok has not rolled out this API to the public, as of now, but we are expecting the launch quite soon. The companies can bring the data back to their platforms and augment the insights that they are providing to the customer base. However, the platform does have partners already, who are looking to utilize this API. One of them is Captiv8. Using this API, Captiv8 received more than 10 million views and a significant rise in several key metrics. Their campaign was specific and it helped!

tiktok introducing new API for brands
Image Source: techcrunch.com

Interesting Developments

This API can be considered quite smart as it cuts down on a tremendous amount of time and effort. Another partner, Influential, is also using the demographics to alter their methods. This will help its customer base of Fortune 1000 brands to identify the right creators.

It is true that creators have had a major impact on the platform as well as the industry invested in it. We hope that TikTok continues to produce such updates over the course of time.

Read More: TikTok Is Helping Its Users With Its Awesome New Feature

Stay tuned for more from Brandsynario!

HBL Celebrates 50 Years Of The Iconic Plaza

HBL Celebrates 50 Years Of The Iconic Plaza
Image source: flickr.com

Pakistan’s largest bank in the private sector, HBL, is celebrating its 50th-anniversary on Friday. The 335-feet tall skyscraper stands tall amidst the I. I Chundrigar Road, which is the hub of the financial district.

The building houses over 1700 employees and started its operations on September 4, 1971. With its state-of-the-art design and distinct structure, the building is known for being one of the prominent landmarks of the country. From being the tallest bank building in Asia, the tower remained one of the tallest buildings in Pakistan for decades.

The Significance Of Landmark

The building has been one of the most significant landmarks used for Ramadan and Eid moon sightings in the city. The building is also one of the main attractions on Independence day celebrations, and people flock to celebrate the day in front of the landmark. The plaza has also spread a message on different occasions as it lights up in honor of the day.

Image source: brandsynario.com

Today, the building is the backbone of the product and services the HBL provides to its clients.

Image source: flickr.com

Read More: THE Ranking: 21 Pakistani Universities Make It To World’s Top Universities

The Head Of HBL Operations 

Today, the building serves as a center point for major HBL Operations. With the help of digital transformation and technology, the building had helped the bank cross its profits to 30 Billion compared to 50 years ago when profits stood still at 100 million.

In the past 50 years, the building has served as a significant factor in the financial growth of the country and millions of HBL clients.

Image source: https://profit.pakistantoday.com.pk/

Commenting on the occasion, Muhammad Aurangzeb, President & CEO – HBL, said,

HBL’s financial journey wouldn’t have been possible without our clients, stakeholders, and employees who have been steadfast in their loyalty to the Bank. Their support has enabled HBL to become one of the leading brands of Pakistan.”

He further added,

As HBL looks ahead to its future, to serve the clients through its physical and digital channels, I would like to take this opportunity to express our deep appreciation and gratitude to all our stakeholders, as the Bank continues to serve them in the decades ahead, Inshallah.”

Stay tuned to Brandsynario for the latest news and updates.

SHC Launches A Campaign Targeting Underage Driving in Karachi

Image Source: Pakistan Point

The days of underage driving are over for the residents of Karachi as efforts are underway to control this illegal activity in the metropolitan hub. While many may not be able to enjoy their freedom as before, this has the potential to reduce accidents and reckless driving on the roads of Karachi.

What’s The Latest?

The Sindh High Court (SHC) has given orders to the police to begin measures to control underage driving in Karachi. As per the orders of SHC, the police have launched action against the underage drivers in Karachi.

control underage driving karachi
Image Source: Dawn

The leading police officer, Deputy Inspector General (DIG) Traffic police Iqbal Dara, has also begun work on it. He has released a notification regarding the action being taken against drivers who are not yet 18. However, in this investigation, only drivers are not the target. Dara has directed the traffic officials to launch a drive against the underage drivers and the parents too in Karachi.

Read more: Video Of Minor Driving A Commercial Vehicle In Sukkur Goes Viral

Sindh High Court’s Resentment

Only earlier this week, the SHC expressed its resentment over the increasing road misdemeanour cases coming due to underage drivers. The SHC was seriously concerned about the number of road accidents happening to teenagers. The main issue or cause of these accidents is reportedly underage bike riders who are reckless and irresponsible on the roads.

Thus, the SHC directed the inspector general of police (IGP) and DIG-traffic to begin taking measures that reduce these cases. There have been several cases where lives have been lost due to reckless driving or the gimmicks of underage drivers. It has also become increasingly common for boys to start driving by the age of 16.

control underage driving karachi
Image Source: Nation

The Campaign Underway

Efforts are underway seriously to prevent more cases and to weed out underage drivers. A single-judge bench headed by Justice Aftab Ahmed Gorar, has instructed that a campaign be held across the province. Specially targeting Karachi, warnings should be issued to the parents of underage bikers. The campaign is focused on making sure that the parents are also held accountable for allowing their underage children on the road. 

Read more: [Video] 5-Year-Old Boy Spotted Driving A Land Cruiser In Multan

It comes as no surprise that these serious measures were taken as a result of a case. The bench primarily issued these directives while passing an order of a pre-arrest bail application in a relevant case. The pre-arrest bail was for two teenagers who were responsible for the death of another teenager in bike racing a few months ago.

Stay tuned to Brandsynario for the latest news and updates.

THE Ranking: 21 Pakistani Universities Make It To World’s Top Universities

pakistani Universities THE Ranking
Image Source: tacbz.com

Pakistan has made quite a journey in the positive direction when it comes to the education level in the country. Just four years ago, in 2017, only four Pakistani universities made it to the 1000 top universities in the world. This year, fortunately, we see 21 universities on the list. It has been a positive year with regard to education anyway because not too long ago, we came across how 16 universities made it to the top Asian universities’ ranking as well.

Read More: 16 Pakistani Universities Make It To Asia University Rankings 2021

Pakistan in THE Ranking 2022 

The list released for 2022 includes seven universities in the top 800 universities. If we look at the top 1000 universities then 11 universities had the honor. And out of the 1600 universities, there are 21 Pakistani universities. Shafqat Mahmood, the Federal Minister of Education shared these numbers in a tweet.

He also went on to elaborate further on Pakistan’s track record in global recognition within the education category.

In the tweet, he said “Pakistan is one of the world’s fastest-improving nations on key metrics for universities. We are among the top-5 nations for improvements in research citations and industry links.”

The UK team of the Times Higher Education (THE) met with the Federal Minister to congratulate Pakistan on its achievements. The team was comprised of Chief Knowledge Officer Phil Baty and Chief Data Scientist, Dr. Liz Shepard.

Read More: THE World University Rankings 2019: Pakistani Universities Disappoint!

Data for the list 

The rankings were accumulated after analyzing a vast quantity of data. It was stated that almost 108 million citations and 4.4 million research publications were looked at. Alongside this, the team at THE also analyzed 430,000 data points of 2144 participating institutions.

After 22,000 respondents completed 140,000 reputation survey votes worldwide, only 1,662 institutions could compete for these rankings.

Pakistani universities

The top Pakistani university in the ranking this year is Quaid-i-Azam University. It was the same last year as well. This year the rank is between 501-600.

Some of the Pakistani universities that are on the list are:

  • Abdul Wali Khan University Mardan
  • Government College University Faisalabad
  • Hazara University Mansehra
  • International Islamic University Islamabad
  • University of Malakand
  • University of Peshawar
  • NUST
  • University of Agriculture Faisalabad
  • COMSATS University Islamabad
  • LUMS

Aside from these 11, there are ten more. So it is safe to say that Pakistan is on the right trajectory towards success. Well then, are you going to enroll in these universities or are you still planning to apply abroad?

Stay tuned to Brandsynario for the latest news and updates!

Ghana Ali’s Fans Speculate She Might Be ‘Expecting’ After Her Recent Post

ghana ali expecting recent post
Image Source: 24newshd

Ghana Ali made an announcement on her social media which has taken many of her fans by surprise. The actress announced some ‘unforeseen circumstances’ that have halted her work, mid-project. However, while many may be surprised by this, others feel that they have cracked the code. Which side is more convincing? Let’s find out!

Ghana Ali’s Announcement

Ghana Ali was acting in the drama called Benaam in which she believes she finally had a positive role. Positive roles are hard to come by today for women hence, Ghana Ali had really hit the jackpot. However, she has announced that due to ‘unavoidable circumstances’ she can not act further. Not only can she not act further, but she has also asked the team to cut her parts. Thus, her fans will not see much of her at all in the drama!

She thanked the team for being understanding about her ‘urgent’ situation. Moreover, she urged her fans to watch the drama nonetheless because it is simply amazing.

ghana ali expecting recent post
Image Source: Youtube

What Could It Be?

It seems more like a health emergency as Ghana Ali herself has called it an urgent situation. Moreover, she terms it as an ‘unavoidable circumstance’, what could it be besides a health emergency? However, if it was a health-related one we doubt she’d ask the team to cut her previously shot parts also.

Read more: Ghana Ali Labelled As HomeWrecker After Tying Knot With Umair Gulzar

On the other hand, fans have a theory. Fans genuinely and passionately believe that Ghana Ali is ‘expecting’. It may be that she does not want to share this news yet. Hence, not only is she not acting further in the drama, she is also getting her parts cut because her bump may be showing. Here’s them calling it out:

ghana ali expecting recent post
Image Source: Instagram
ghana ali expecting recent post
Image Source: Instagram

Ghana Ali and Husband

It’s unclear whether Ghana Ali is expecting or not however, she and her husband have been in the news every other day. Ghana Ali’s husband is consistently body-shamed by netizens and Ali always has one snarky reply up her sleeve to shut them up. However, by now it seems as if people do it deliberately because they have realised it annoys Ghana Ali. Why shouldn’t it? It’s uncalled for.

Read more: 4 Times Ghana Ali Responded To Trolls Like A Queen

When they got married, Ghana Ali was accused of ‘baiting’ a wealthy businessman. Now, when they are happily married and in love, they’re again consistently targeted. Whatever the motive of trolls be, Ghana Ali has it in her to handle it!

Stay tuned to Brandsynario for the latest news and updates.

Amazon Soon To Launch Its Own TV & Here’s All You Need To Know

amazon launch tv
Image Source: CNET

Amazon has been making headlines continuously for various reasons. Be it because they decided to upgrade Alexa or whether its CEO is going to the moon. Now Amazon has announced a new tech development that is taking the industry by storm. Learn the latest here.

Is Amazon Launching A TV?

Amazon.com Inc is apparently planning to launch its very own TV in the United States. The Amazon-branded TV may be in the works until October as a leaked report has revealed.

amazon launch tv
Image Source: Amazon Fire

The launch of the TV has been in the works for two years now. The TV is being made with teams from Amazon Devices and Lab126 so we can be sure that whatever is cooking in the lab is going to be trustworthy. Here’s the best part about The TVs— they will have Alexa! The screen sizes of the Amazon-TV will be “in the range of 55 to 75 inches.” Moreover, it has also been reported that they will be designed and manufactured by third parties such as TCL.

Read more: Alexa Has Been Heavily Updated By Amazon, You’ll Be Surprised

Is A TV A Great Investment?

Amazon has partnered with several tech companies and sold their TVs on their platform. Now it appears that they have learnt the rules of the trade themself and decided to enter the market. Investing in a TV will no doubt be a huge venture for the company. However, is it really worth it? TVs in this day and age are not only preferred if they are a state-of-the-art creation but their demand is also decreasing.

Why invest in a huge TV worth so many hundred dollars when just a laptop is fine? And then when it comes to families who will for sure get a TV, they have other reliable and trustworthy brands to go for.

amazon launch tv
Image Source: The Verge

What Could Be Next For Amazon?

Amazon has made its name with its AI-support system, the Alexa device. The device has become incredibly popular amongst youngsters and adults alike and they may keep improving it for this reason. Now that a TV has been revealed, it should be fun to imagine what can be next for Amazon.

Read more: Amazon Finally Adds Pakistan To The Seller List & We Are Excited

Our guesses are on a laptop or a mobile provided that both of these can reign in huge profits. Amazon has always been garnered towards the younger demographic, what better way to bait them?

Stay tuned to Brandsynario for the latest news and updates.

Public Comes To Help Mother & Daughter Who Were Harassed In Islamabad

mother daughter harassed bike
Image Source: Pak101

In Islamabad, there has been a new case of harassment of women and this time, it was a mother and daughter targeted together. In a surge of women reclaiming the public space and using bikes to travel, these cases have become the norm. However, all hope is not lost. This event tells us we might just not be fighting in vain.

The Incident

A mother-daughter duo was riding on a bike when they started getting harassed in Islamabad. Two boys continuously came close to the women’s bike and bumped their front tires into the back tires of the women’s bike. This all was happening in public, in front of all the traffic, at the signal between F-11 and E-11. 

mother daughter harassed bike
Image Source: Mariem Bhutto

While these women were helpless in women, two to three men did come to their rescue. They started surrounding the women’s vehicle in an attempt to guard them which was indeed successful. The harassers then ran away from the signal before it even opened. 

Read more: Another Woman Physically Harassed On Independence Day On A Rickshaw

⁠People Are Praising The Helping Men

The Facebook user who shared the incident was more than happy to see how the event played out. She stated, “This made my day. This is the moral responsibility of every man to stop evil things from happening around them. This is what Islam teaches us to stop by hand, by words or at least call it out.” While we’re not glad that incidents like this have to happen for us to weed out ‘good men’, it is nice to see some come to the rescue of terrified and helpless women. 

The Facebook user also added other statements which are food for thought. She urges people to normalise women on bikes. In her Facebook status she said, “Also, we need to normalise women riding bikes because only lower middle and poor ride bikes. And if women driving cars is totally normal, then why can’t riding a bike for the lower middle class be a normal thing?”⁠

mother daughter harassed bike
Image Source: Dawn

Women on Bikes

Not too long ago, women questioned why the mode of transport they can claim in public themselves has always been a car. Why has the motorbike become so inherently masculine? The brave women of Pakistan, thus, began to change the status quo. Slowly but surely women started claiming the roads in their bikes be it out of convenience, need or affordability.

Read more: Girl Gets Harassed After Sharing Her Number For COVID Emergency

However, being on a bike has also exposed women to more harassment and that too, directly. Men speed past them hurling inappropriate comments or do what the guys in this incident did.

Stay tuned to Brandsynario for the latest news and updates.

Shell To Install 50,000 Charging Points For Electric Cars

shell charging stations being put up soon
Image Source: new.abb.com

The era of electric cars has begun. We can safely say that combustion engines are not the only ones on the market now. With time, a lot of the infrastructure can be altered to be in favour of electric cars. Speaking of electric vehicles, Shell has decided to install about 50,000 charging points.

While this does seem like a huge number, it is not to be done over the course of weeks or months. Instead, it is a plan set forth by Shell for Britain. It has long been stated that Britain intends to get rid of combustion engine cars completely. Now, they have made it an aim to do so by 2030. Yes, 9 years from now, you will not see petrol or diesel running cars in the UK. So, Shell is one of the major contenders now in the race to change the infrastructure.

shell charging stations in UK
Image Source: connectedtoindia.com

Shell Charging Points

These charging points allow for EVs to be charged on the go. The more one has, the easier it is for them to move about here and there. Ubitricity is a company that was founded in 2008 in Germany. It was acquired by Shell and is responsible for vehicle charging units across Europe. They already have 3600 charging units in Britain, ranging from a lamp post used as one to a bollard.

Read More: Rs.1.2 Billion Profit Earned By Pak Suzuki In First Half Of 2021

Currently, the UK’s Government Office of Zero-Emission Vehicles provides 75% of the installation cost of these charging units. The company has agreed to pay the rest of the charges, so there may be a faster change of infrastructure. The country is certainly working hard to make sure emissions are at an all-time low. We hope they succeed in this and continue moving up.

50,000 charging units to be put up by company
Image Source: shell.com.pk

Keeping The Earth Clean

This initiative is certainly an impressive one and deserves all kinds of praise. It doesn’t just have to be Britain that adheres to the workings of a clean atmosphere. Every country can play a part in this, in one way or another. You don’t have to make heavy promises but you can always start the change on a smaller scale. If many people do it, it can create change in the bigger picture.

Read More: Xiaomi To Enter Automotive Industry With Its EV Unit

Let us hope we get to see more and more countries shifting towards an electrical infrastructure.

charging stations being put up in UK by company
Image Source: dailytimes.com.pk

Stay tuned for more from Brandsynario!

5 International Brands That Cashed On Money Heist

Money Heist season 5
Image Source: Tribune

A Spanish show, La Casa Da Papel, became famous as Money Heist ever since Netflix swooped in to salvage the show. Exactly the way numerous brands used Game of Thrones in their advertising to attract consumers, brands got interested in Money Heist as well. With its final season’s first part just days away, let’s look at all the brands that cashed in on the show’s hype.

1. Pepsi

Pepsi is joining the promotions and that too, officially. They have signed a deal with Netflix in which it has been decided that Pepsi will aid promotions through virtual fan fests and Pepsi-Money Heist beverage cans.

money heist
Image Source: exchange4media.com

2. Diesel

As far as the clothing brand, Diesel, is concerned, they rolled out an entire product line dedicated to the famous Netflix show. Basically, you could buy the red jumpsuit that all the Heist participants in the show wore like a uniform.

Read More: Pakistani Brands That Cashed In On The Hype Of Money Heist Series

The Diesel collection was to have fourteen pieces. You will find it all in shades of red, white, and black. They released T-shirts, jackets, hoodies, and caps. They were to have prints of the characters’ names and masks. Prices for the products ranged from 35 pounds to 205 pounds.

3. Pull and Bear

The brand, Pull and Bear, used the hype by giving a 10% discount to its users. The way they gathered the Money Heist fan’s attention was that they started a show-inspired game. By going to the brand’s website, the fans could play. And after winning, they could avail discount on their next purchase. Way to increase your consumer base!

https://www.facebook.com/watch/?v=618067798746408

4. Persol

Optics brand, Persol also took part in the promotions. They used the backdrop of iconic scenes from the show. Moreover, they used the designs of the Professor’s glasses. Would the die-hard fans be able to resist the Resistance?

money heist
Image Source: fashionunited.com

5. El Professor Burger

While some brands are just using the show as a short-term way of gaining consumers, there are brands that got a little extra. One cafe in Dubai, Khaleej Times reported, has completely renovated itself to become the first Money Heist themed cafe.

Are you as much of a Money Heist fan as brands think their protective consumers are? Would you actually turn towards these brands after seeing their efforts? Let us know in the comments!

Stay tuned to Brandsynario for the latest news and updates!

Haider Ali Wins Pakistan’s First Ever Gold Medal In Tokyo Paralympics

tokyo paralympics haider ali
Image Source: Twitter

[Update: September 3rd, 2021]: Pakistan was proud to see two of its citizens make their way to the Tokyo Paralympics. It was the same level of pride as they saw ten of their athletes get to the Tokyo Olympics 2020. Unfortunately, no one could get a medal but the country was happy all the same. So, Anila Izzat and Haider Ali just participating, was cause for celebration. However, Haider Ali has gone one step ahead and actually followed through with his promise.

Haider Ali has bagged a gold medal and that too, his and Pakistan’s first-ever gold medal in Paralympics. He participated in the discus throw F37 and emerged victorious with Ukraine and Brazil winning silver and bronze respectively.

Interesting to note that the past two medals that Pakistan won in these games were also brought home by Haider Ali. In 2008, he won a silver. And in 2016, he got a bronze medal. The silver and bronze were in the long jump category.



[August 25, 2021]: Two Pakistanis are again on their way to make Pakistan proud on an international scale. The athletes have reached Japan for the 2020 Summer Paralympics and they might just come back with gold. 

Tokyo Paralympics Is Special

The sporting event began as a small gathering in 1984. Now, it has evolved into one of the biggest and most inclusive competitions for athletes globally. Even athletes with disabilities have the chance to represent their home countries on the world stage. 

tokyo paralympics para-athletes pakistani
Image Source: Inside Sports

The organizers keep inviting attention to the 15 per cent of the global population with impairments. They would like the world to know this is more than just a sports competition. It is a revolution.

Haider Ali from Pakistan

tokyo paralympics para-athletes pakistani
Image Source: Gulf News

One such participant from Pakistan is all-rounder para-athlete, Haider Ali. “I was always fond of sports, and I seriously, very seriously, started them in college,” said Haider. Haider Ali has cerebral palsy and will compete in discus throw at the Paralympics, as he reported from Tokyo. His journey and commitment are more than inspiring.

tokyo paralympics para-athletes pakistani
Image Source: Dawn

The 37-year-old athlete from Gujranwala has been representing Pakistan since 2006. This is also not his first rodeo! Ali has been to many international competitions for 15 years. He created history at the 2008 Summer Paralympics in Beijing, China. He was the first Pakistani to bring home a Paralympic Games medal, a silver, in the F37/38 long jump.

Read more: Pakistanis Thank Arshad Nadeem For His Incredible Efforts At Tokyo Olympics

Anila Izzat from Pakistan

tokyo paralympics para-athletes pakistani
Image Source: Twitter

The second athlete making us proud is Anila Izzat Baig. She is the first female athlete from Pakistan to partake in the Paralympics. Baig contracted polio at the age of 3 and has an impairment to her leg as a result of it. However, that restricts her aspirations in no way.

tokyo paralympics para-athletes pakistani
Image Source: Twitter

Anila Izzat is from Faisalabad and has been participating in sports since childhood. She was scouted in 2008 and already has a gold medal to her name! She won it in the 2009 Asian Youth Para Games in Tokyo for the discus throw.

Supporting The Stars

Anila Izzat Baig mentioned that the Pakistani government has helped her with funding. It is with their help and her parent’s hard work that she got to attend para-athletic competitions globally. Both Haider Ali and Anila Izzat Baig have high hopes for this year’s Tokyo games.

We are already so proud that these two para-athletes got to this stage. We have no doubt they’re going to make Pakistan proud, medal or no medal!

Stay tuned to Brandsynario for the latest news and updates.

Zameen.com Organizes Launch Event For Sitara Serene Tower

Zameen.com — Pakistan’s largest property enterprise — organized an event in Lahore to inaugurate their most recently on-boarded project, called the Sitara Serene Tower. Zameen’s Senior Director Laeeque Chaudhry was present on the occasion, and was accompanied by Zameen’s Project Sales Directors Basil Hafeez, Muhammad Usman, Ali Rehan, Haider Murtaza, and Senior Marketing Manager Rizwan Kazmi, along with Sitara Heights Director Mazhar Abbas, Director GO Petroleum Bilal Ansari and Director Sitara Heights Chaudhry Tahir Iqbal.

The project will be a mixed-use development featuring commercial outlets, along with hotel and serviced apartments. It will also have a reception and common area on the ground floor, and a dedicated basement parking space. Additionally, the project has been registered with the Federal Board of Revenue (FBR), the Lahore Development Authority (LDA) and all other relevant government departments. When combined with its prime location in Gulberg-Lahore and easy instalment plans, these factors make the project a worthwhile investment for serious buyers.

While talking to the media during the event, Zameen’s Senior Director Sales Laeeque Chauhdry stated that Zameen.com was pleased to launch a new project in such an ideal location in Gulberg, Lahore — with a focus on providing the project’s residents with a good return on their investment and a peaceful place to live. He further said that the demand for high rise developments was on the rise in the city and that this would prove to be beneficial for the local real estate sector in the future.

Sitara Heights Project Director Mazhar Abbas also took the opportunity to address the attendees at the event, and said that Lahore’s property market was essential to the local real estate industry; especially since the demand for property was quite high and the buyers seemed to take an interest in the latest projects being launched in the city. He said that his company had acquired the services of Zameen.com to launch the Sitara Serene Tower and that their partnership with Zameen would eventually lead to the launch of several similar projects in the future.Released by: Zameen Media (Pvt) Ltd.

  • For Contact: Aleena Bano – PR & Media Coordinator
  • aleena.bano@zameen.com                                                                      
  • +923337374074

Easypaisa launches Pakistan’s first ever ‘digital-first’ campaign for Easyload

Easypaisa, Pakistan’s leading digital payments platform, continues its efforts to introduce ground-breaking innovations through its first ever ‘digital-first’ marketing campaign. From concept to execution, the campaign is planned based on learnings and digital analytics that Easypaisa has accumulated over the years. Shot in a vertical frame to customize its viewership specifically for smartphones, the campaign is the first of its kind to adopt a unique and innovative take on advertising.

As Pakistan’s largest App, Easypaisa caters to millions of Pakistanis by enabling them to take financial control in their own hands through their smartphones. Targeting the tech-savvy, smartphone user-base, the campaign will be providing captivating viewership along with an immersive experience to the audience on social media platforms like Facebook, Google, Instagram etc. through their handheld devices.

The ‘digital-first’ campaign has been launched to promote Easypaisa’s latest big offer ‘Easypaisa App pay to aisa hota hai’ which provides users with an incentive to receive a PKR 50 voucher on App signup and another PKR 50 cashback on first self-load of PKR 100 or more, making self-load via Easypaisa much more attractive as compared to scratch cards, retailers and other bank portals. Thus, collectively the offer gives new users a 100% payback for their initial adoption of the payment platform.

Speaking on the development, M. Mudassar Aqil, CEO, Easypaisa/Telenor Microfinance Bank, said; “Pakistan’s digital landscape has witnessed substantial evolution over the past few years and we are proud to have played a significant role in this aspect. Smartphones are quicky becoming a necessity in today’s day and age and as the country’s largest App, we at Easypaisa are making efforts to enable all Pakistanis to embrace financial freedom. Our ‘digital-first’ campaign is a personification of how we perceive digital Pakistan to be and we are excited to see the response it generates”.

Over the years, Easypaisa has earned the distinct reputation of being the leader not just in promoting financial inclusion through collaboration and technology but also in employing innovative tools for its efforts to reach out to all Pakistanis.

Watch the DVCs:

https://www.youtube.com/playlist?list=PLeyAkY5m9OSRmJ7jznwFymwvgh0bQZJVQ

 

4 Underrated Pakistani Dramas Of 2021 That Got Overshadowed

neeli zinda hai pakisstani dramas
Image Source: ARY Digital

Pakistani dramas have shown a trajectory of showing concepts that our generation might find toxic. The most toxic and the most frequent concept that they air is love triangles or if not that, then it would have parents blackmailing their daughter into marriage. Of course, there is no barrier if the drama creators choose to show both concepts in one drama.

Read More: 5 Pakistani Dramas Of Imran Abbas Showing Love Triangles

But there have been rare Pakistani dramas of today that diverge away from such petty concepts and venture into trying new stuff. Hence, you will encounter a handful of dramas that try out-of-the-box genres and new thought-provoking concepts. However, they do not get the fame that they deserve. Today, we will give them the time to shine.

Below is the list of Pakistani dramas that were vastly underrated:

1. Chalawa

Chalawa is a fantasy drama showing the interaction of human and jinn realms. It features the story of a girl whose heritage is to befriend and even exorcise ghosts. Noor Zafar plays the role really well, although it did not get as much recognition as the supernatural drama her sister starred in, got.

pakistan dramas
Image Source: Hum TV

2. Parizaad

Parizaad is a story about a dark-skinned boy who has grown up with the idea that his skin color defines beauty. Can you imagine who is playing this role? It is Ahmed Ali Akbar. Of course, he is a talented actor who is greatly underrated but the makeup to show him as dark-colored seems forced.

Read More: Yasir Hussain Serial Killer: Can Viewers Differentiate Fiction & Reality?

Most of our actors are skin color conscious. Even those who started as dark-colored, you will find them becoming fair-colored. But to suit the character, maybe Faizan Khwaja would have been better. That said, Ahmed Ali Akbar is more talented.

parizaad pakistani dramas
Image Source: Showbiz Hut

3. Neeli Zinda Hai

Neeli Zinda Hai is a horror drama showing how a ghost traumatizes a whole family but especially the woman who senses her presence. The drama dispensed many more concepts like that of the fake exorcists and fraudster household. However, even with a staunch cast, the drama was not able to come close to the fame of dramas such as Mere Paas Tum Ho.

Neeli Zinda Hai
Image Source: YouTube

4. Dhikawa

Dikhawa is a show that highlights how people suffer from the idea of showing off. The people who are not satisfied with their lives, lie to show off and in order to maintain the lies, they become the worst version of themselves.

Read More: Pakistani Dramas Legitimizing Extramarital Affairs

This drama projects a new story in each episode. If you haven’t yet watched it, do give it a try.

Can you think of more such dramas of the year? Do let us know in the comments.

Stay tuned to Brandsynario for the latest news and updates!

Ehsaas Education Stipends Program Successfully Launched By The PM

ehsaas education stipends launched
Image Source: Dawn

Did you know over 20 million children in Pakistan are out of school? That is primarily what Imran Khan is all set to change with the Ehsaas Education stipends. These stipends might just start bringing the tabdeeli Imran Khan has been talking about but can this work? Let’s find out.

The Ehsaas Education Stipend

In order to bring these children to school, their families have to be given an incentive. There is a trend in Pakistan which is to have more and more children because they are helping hands. Thus, many children are birthed simply so they work— if they go to study, who will fill-in? That is where the Ehsaas Program steps in. 

ehsaas education stipends launched
Image Source: Pass

The Ehsaas Education Stipend programme will provide financial assistance to deserving households. This stipend will be for the education of their children at multiple levels including primary, secondary, and higher levels. This program has also been initiated in 160 districts so far. Here’s the best part— it’s structured to provide a higher stipend to girls than boys.

Read more: PM Imran Khan Announces Two New Schemes For Overseas Pakistanis

Why Is It Focused On Girls?

Of the 20 million children out of school, most are girls. Girls are not sent to schools not only because their parents don’t deem it safe but because their education is not believed in. Imran Khan would like to change that and the Ehsaas Education Stipend is his strategy.

He believes the stipend will encourage parents to send their children, particularly girls, to schools. Khan believes that an educated woman can contribute more positively to society and is proud of Ehsaas to give more to girls. He believes parents do want to educate their daughters but the distance to schools or unavailability of female teachers is a factor.

How Will This Be Regulated?

Imran Khan also added that by using the latest IT systems, stipends will be disbursed transparently. Fake entries can be weeded out for ghost schools and a fake number of children. 

Read more: PM Imran Khan Launches Pakistan’s First Locally Manufactured E-Bike

Bonus Rewards

In the Ehsaas Programme, there are also bonus rewards. There is a one-time Ehsaas graduation bonus of Rs3,000 to encourage girls in the completion of primary education. Moreover, another bonus will be given on a 70% attendance.

ehsaas education stipends launched
Image Source: Dawn

The Special Assistant to the PM on Social Welfare, Dr Sania Nishtar, also shared the stipends. Under the Ehsaas Education Stipends programme, primary school-going boys would get a quarterly stipend of Rs1,500 and girls Rs2,000. In secondary school, boys would receive Rs2,500 and girls Rs3,000. Lastly, at the higher secondary level, boys will get Rs3,500 and girls Rs4,000.

Stay tuned to Brandsynario for the latest news and updates.

Nida Yasir Claps Back At Trolls For Commenting On Her ‘Feet’

nida yasir trolls commenting feet
Image Source: Images

Nida Yasir has taken over morning shows since her show started. The bubbly personality’s show is always making headlines for one reason or another. However, this time Nida Yasir is in the news for putting a troll back in their place. Find out what she said!

Nida Yasir’s Pictures

Nisa Yasir recently put up a number of photos on the gram to show her look for her show that day. She is first seen in a white ensemble after which there is an outfit change! We’re all about this life by the way… The outfit change brings us to an emerald green outfit. It’s safe to say her looks are always graceful and very charming.

 

View this post on Instagram

 

A post shared by Nida Yasir (@itsnidayasir.official)

However, people were not looking at the clothes. They were looking at – as absurd as this sounds – her feet! 

Read more: Nida Yasir Shares A Horrifying Incident Of Getting Robbed In Turkey

What’s Not Matching?

Many people started noticing her feet. Their observation was that her feet are not matching the colour of her hands, neck, and face! In short, they were trolling her for putting makeup everywhere except her feet. Many started jumping on the bandwagon and pointing the colour difference out.

nida yasir trolls commenting feet
Image Source: Instagram

Some also started making fun of her feet for simply being a darker shade. Here’s evidence of the kind of comments Nida Yasir started receiving:

nida yasir trolls commenting feet
Image Source: Instagram

Nida Yasir Clapped Back

But that’s the thing, if Nida Yasir can talk for days on the show, she can also talk back to trolls. She’s not one for being quiet usually in the face of nonsensical hate and this time was no different. Nida Yasir replied to one such comment saying that she can’t help it, they got tanned while vacationing! That was indeed a flex right there but who’s complaining? 

Read more: #BanNidaYasirShow: Nida Yasir Apologizes To Pakistan [Watch Video]

However, that’s not all. She further asked the troll, “katwa du?” which has us rolling on the floor. So take a little bit of truth with some sarcasm and you have a Nida Yasir kind of response to a troll.

nida yasir trolls commenting feet
Image Source: Twitter

Colour-Shaming in Pakistan

This sadly has become the trend in our society. Though Nida Yasir is confident with herself and did not take this to heart, many do! So what if people’s feet are not the same colour? We can’t pressurise people to the extent that they now put makeup on their feet too.

This obsession with all-rounded fairness must end in our society before it impacts young girls.

Stay tuned to Brandsynario for the latest news and updates.