Govt Approves Pakistan’s First-Ever Digital Media Advertisement Policy 2021

The government of Pakistan is making strides in the digital realm. The latest development shows that our digital landscape is changing for the better....
Ikea

IKEA Wins The Internet After Launching ‘Christiano’ Water Bottle

Last week Christiano Ronaldo and Coca-cola both made the headlines regarding the cola controversy when Ronaldo replaced the bottle of soda with water. Hence,...
7up TVC

This 7up TVC Has A Lot To Say About Pakistani Families & Showing Love

This latest TVC by 7UP perfectly embodies family dynamics in Pakistan while emphasising the importance of non-verbal gestures and displays of affection, all made...
khaadi

3 Times When Khaadi, Generation And Elan Hired Dark-Skinned Models

With all the fair skin craze deeply embedded in our society, Khaadi, Generation, and Elan were found using dark-skinned models.  Remember DJ? No? Rohan? Chandu...
mahira khan

People Are Questioning Mahira Khan For Endorsing A Tea Brand

Mahira Khan is starring in a tea ad, and if you will recall, not very far ago, she was endorsing a coffee brand. So...
Hindu Muslim unity

Indian Jewellery Ad Trolled For Showing Hindu-Muslim Unity

India proudly calls itself a secular state where various religions can coexist peacefully. Yet, an Indian Jewellery brand had to remove an ad that...
Ayeza Khan

Ayeza Khan Under Fire For Endorsing Faiza Beauty Cream

Ayeza Khan has been one of the most loved actresses in the Pakistani industry. With hits left, right and center, she has proved that...

8 Pakistani Ads Featuring Famous Bollywood Celebrities

Contrary to popular belief, Pakistan and India do tend to get along at times; it isn't all warfare when it comes to these two...
durex pakistan's

Durex Pakistan’s Latest DVC Has Got Everyone Talking

After Mathira's Josh, another contraceptive's ad gets trending. Durex Pakistan's latest DVC is the talk of the town and rightfully so. However, instead of...
Open Like never before

Coca-Cola Announces Its New Initiative ‘Open Like Never Before’

For its recent campaign, Coca-Cola has taken on the initiative 'Open like never before.' The agency 72andSunny teamed up with Coca-Cola for the campaign....
Best Pakistani Campaigns

5 Best Pakistani Campaigns That We Will Always Remember!

Isn't the best campaign the one you cannot forget even as decades go by? It could be the storytelling technique or the jingle in...

7 Brands That Absolutely Nailed Their COVID-19 Campaigns

The coronavirus pandemic has engulfed the world. In these testing times, it has become difficult for brands to advertise and run campaigns effectively. Brands...

5 Pakistani Ramadan 2020 Campaigns You Must See!

The holy month of Ramadan is upon us and with it, every year begins the war amongst brands for the best Ramadan campaign. However,...

7 Best Ramadan Ads That Really Caught Our Eyes

The holy month of Ramadan is upon us and with it, every year, begins the war amongst brands for the best Ramadan campaign, however,...

Honda Civic’s Latest Ad Has Been Shot Entirely At Home Amidst COVID-19

The coronavirus pandemic has caused countries to take on strict lockdown measures and the majority of the world's population right now is working from...

Maza Juice Called Out for Promoting ‘Bullying’ In Latest Campaign!

The coronavirus pandemic continues to spread across the world and has changed the way daily life functions. Moreover, it is also causing a shift...

10 Best TV Advertisements of All Time

Marketing is all about communicating the brand’s message across to the audience through an effective medium, mainly by using the concept of TV advertisements. 1955...

Coronavirus: KFC Removes ‘Finger Lickin’ Good’ Ad Amid Growing Panic

The coronavirus has got people panicking across the world, from stockpiling to boycotting social gatherings, it's all happening! As the spread of COVID-19 continues,...

Heineken’s Latest Campaign Encourages Drivers to Drink & Drive!

With decades of 'Don't Drink and Drive' advertising campaigns, Heineken is now encouraging the masses to Drink and Drive in its latest Ad! However,...

Mortein’s Latest Heart-Wrenching Campaign is Highly Inspired By Syrian Ad

Pakistan has already fallen prey to Dengue fever after a number of people have been diagnosed with Dengue since the year 2020 started. In...