This Season, Bridal Couture is Ditching Pastels for Rich Colours and Drama
Gone are the days when Pakistani bridal couture was drowning in a sea of blush pinks and pastel hues. In 2025, it’s all about...
For The Days That Shine: Insignia’s Eid Footwear Collection
This Eid, Insignia continues to deliver women’s, men’s footwear and accessories that celebrate tradition with a premium touch, ensuring every step feels like luxury,...
Affordable Pakistani Bridal Designers for Brides on a Budget
Considering the rising inflation these days, how does one say "yes to the dress?"
Weddings in Pakistan are a big deal. From mehndis bursting with...
What Not to Wear This Eid-ul-Adha: Scorching Summer Edition
We don't discriminate between Eids in this household. Eid-ul-Adha or Eid-ul-Fitr, both are a vibe on their own, especially for the girlies who wait...
This Summer, It’s All About the Belle Flats!
If you haven’t noticed, the quiet comeback of the classic ballet flat has reached a crescendo, but this time, she’s had a glow-up. Yes,...
Becoming the Social Media Sensation: The Fashion Evolution of Sydney Sweeney
Sydney Sweeney's meteoric rise from indie darling to global fashion muse is probably one of the best things to happen to Hollywood. With a...
All the Best Red Carpet Looks from Cannes Film Festival 2025
Lights, Camera, Action! All eyes on the Cannes Film Festival 2025!
The famous film festival and its iconic red carpet have officially kicked off in...
Cannes Film Festival Enforces New Dress Code: A Shift in Red Carpet Fashion
The 2025 Cannes Film Festival has introduced a revised dress code for its red carpet events, marking a significant departure from its previous fashion-forward...
Get Eid-Ready! Pakistani Brands Drop Stunning Eid-ul Adha Collections
As Eid-ul-Adha 2025 approaches, the festive spirit in Pakistan is in full swing, and so is the fashion game. I mean, we get our...
Summer Essentials from Your Favourite Pakistani Brands
Before you know it, it's already summer in Pakistan—extremely harsh and humid. The rising temperatures can make anyone irritable, and during times like these,...
Scandinavian Shawl Controversy: When Did the Dupatta Become European?
Just when we think we are so over cultural appropriation, the West proves us wrong. There’s something both amusing and infuriating about the West’s...
Hot or Not: Summer Fashion Trends to Start Trying Now
As we inch closer to summer 2025, summer fashion trends are feeling bolder, more playful and refreshingly personal. The post-minimalist wave is crashing hard,...
Is the America-China Tariff War Taking the Shine Off of Luxury?
In the world of luxury, perception is everything. Designer brands have carefully cultivated an image of exclusivity, craftsmanship, and heritage for decades. But after...
Pakistani Streetwear Brands You Need to Check Out Now!
Pakistan's streetwear scene is exploding with creativity, blending urban edge with cultural heritage in ways that are turning heads globally. From luxury artisan craftsmanship...
Prada to Buy Rival Versace Amid Market Turmoil
Prada has agreed to buy the Versace fashion brand for €1.25bn ($1.38bn) from the fashion conglomerate Capri Holdings. This is being done amid market turmoil,...
Dos and Don’ts of a Farshi Shalwar
Farshi Shalwar, a timeless emblem of South Asian clothing since the 1970s, has made a grand comeback in the fashion corridors of 2025, and...
Gul Ahmed Eid Collection 2025 – Where Fashion Meets Festivity!
This Eid, step into style with the most exquisite Eid dress designs and elevate your festive celebrations like never before. Whether you're searching for...
Forever No More: Fashion Retailer’s Bankruptcy Highlights Changing Shopping Behaviour
Once a prominent name and a trendsetter in the world of fashion, Forever 21 has now filed for bankruptcy for the second time. The...
Global Recycling Day: Pakistani Brands Paving the Way to a Greener World
18th March marks Global Recycling Day- a day focused on promoting the importance of recycling and encouraging sustainable practices. As the world moves toward...
Here’s Where to Get the Most Stylish Farshi Shalwar Sets for Eid
We all know that fashion always repeats it's way around; this time it's Farshi Shalwars. The credit for this fashion statement goes to Sadaf...