Home Blog

New Budget For FY2024-25 Leaves Salaried Class Shocked!

Federal Minister Announces Budget
Image Source: Business Recorder

Following the release of Pakistan’s budget for the fiscal year 2024–2025 yesterday, there is a noticeable feeling of shock that sweeps across the country. The public seems to be confused and concerned about the government’s budget plan, which was hailed as a way to get the nation through economic difficulties. But ultimately, this year’s budget announcement is only about to make things more difficult for the people. Let’s have a closer look at the highlights of the recently announced budget.

The Common Man’s Nightmare

The budget for FY2024-25 of 18.9 trillion Pakistani rupees ($67.84 billion), sets high goals in the face of difficult economic conditions. The administration intends to deal with a 6.9% GDP budget deficit while aiming for 3.6% economic growth. With defense spending projected to cost 2.1 trillion rupees and debt servicing is predicted to consume a staggering 9.8 trillion rupees!

The Federal Board of Revenue (FBR) has set an enormous tax revenue target of Rs. 12.9 trillion of the Budget For FY2024-25, which has left many people shocked. This number is a considerable increase over prior years, suggesting that the government will tighten its grip on tax evaders while the salaried class prepares for the consequences.

All The Important Details From Budget FY2024-25

While the budget for FY2024-25SaU cover’s a vast spectrum of domains, we’ll be focusing on the more important aspects. These will in one way or another be directly linked to your average salaried individual. Here are the highlights from the budget announcement of 2024-25:

  1. New Income Tax Slabs: The first thing under crosshairs is the tax slab for the average salaried individual. According to the budget for FY2024-25; the tax rate will be applicable from the 1st of June, 2024 and sees an increase in rates where anyone earning between Rs. 600,000 – Rs. 1,200,000 will be taxed double at a rate of 5% of their annual salary exceeding Rs. 600,000.
    For those ranging above Rs. 1,200,000 and below Rs. 2,200,000, individuals will have to pay a staggering base 15% of their yearly income showing an increase of 2.5% from the previous year. On top of this, they will also be forced to pay a fixed tax of Rs. 30,000. This trend gets worse as you go higher on the tax bracket. More tax brackets are covered in the following image:

  1. Increase In Petrol Prices: The federal government has also increased levy on petrol by a staggering Rs.20, this sees it going from Rs.60 to Rs.80. This sudden increase in levy will ultimately have a ripple effect on numerous amenities such as transport, production and living expenses. Apart from the rise in fuel prices, the government has suggested raising the tax on light diesel oil. There will be an increase in the development levy on light diesel oil from Rs. 50 to Rs. 75 per liter!
  2. Vehicle Tax Registration: In another shocking turn of events, in place of engine capacity, the federal minister stated that pricing will determine the advance tax on car registration. So you can forget about paying a minimal tax on smaller vehicles, instead their actual values will determine the tax percentage.
  3. Phone Pricing: The mobile market proves to be one of the biggest sources of money, specially in cities such as Karachi. According the the new budget, different phone categories will be taxed an astonishing 18% of their value! This means if you’re looking at smartphones for Rs. 50,000, their new price is officially Rs. 59,000 after taxes. We will also see a eye-watering tax of 25% being implemented on smartphones costing more than $500.
  4. Import Items: The federal minister made the decision to no longer exclude luxury car imports from taxes. It has been agreed to raise the $50,000 import vehicle’s taxes and levies. The import tax on glass goods has also been removed by the government. The rate of import levies on steel and paper goods will be raised, as planned. The only exception to import items are essential goods which will not be taxed.
  5. Tax On Cigarettes & Nicotine: According to reports, the government intends on cracking down on factories where fake cigarettes are being reproduced. Not only this, but according to the budget, to deter people further away from drugs, the government has made the decision to tax the materials used to make cigarettes by Rs. 44,000 per ton! Nicotine pouches will also see a FED at a rate of Rs. 1200 per kg.
  6. Branded Apparel: In an attempt to raise the GST on textile goods, the federal minister declared in his address that the government has placed an 18% sales tax on branded clothing, shoes and other imported leather goods in the country.

    Property Construction FY2024-25
    Image Source: Economic Times
  7. Property & Construction: If you thought buying a house for your family was difficult in this economy, well it certainly just got more harder. The minister said that a 5% tax will be applied to the acquisition of new plots as well as residential and commercial real estate. FED on cement used in construction of new homes will be increased to Rs.3 per kg. Not only this, but a 15% tax will be imposed on filers and 45% on non-filers when dealing with property.

Other Affected Sectors And Details From Budget FY2024-25:

While these details might not affect the average salaried class individual in Pakistan, here are a couple of other aspects discussed in the new budget:

  1. Education Scholarships: The government has announced more scholarship programs to be introduced in order to cater more students. An estimate of 10 million students are to be catered according to the new budget.
  2. Solar Industry: In order to support the solar panel business, the coalition government  eliminated import taxes on equipment, including raw materials used in the production of solar panels, inverters, and batteries, as well as plant machinery and associated equipment.

    Solar Panels FY2024-25
    Image Source: ArabNews
  3. Power Generation: Another sight for sore eyes is the allocation of funds for the water resources in the country. Rs. 206 Billion will be allocated which will be distributed amongst the Mohmand, Diamer Bhasha Dams and Chashma Right Bank Canal.
  4. Aviation: Major airports of the country are to be outsourced instead of running them locally and a whopping Rs. 622 billion worth of liabilities have been transferred from PIA.
  5. Increased Salary & Pension: It is reported that government employees from grades 1 thru 16 will see a hefty increase of 25% in their salaries & pensions. While grades above that will receive a handsome increase of 20% in their salaries & pensions as well.
  6. Kissan Package: The budget for FY2024-25 also stated that Rs. 5 billion ha been set aside for farmers’ packagers and that the government has chosen to capitalize on private sector involvement in this area.
  7. Benazir Income Support: The minister stated that a 27% increase in funding has been suggested for the Benazir Income Support Program. The BISP fund would grow to an astonishing Rs. 593 billion! This will in-turn support 0.7 million more people than the previously allocated amount.
  8. Inflation: While this is a hard pill to swallow, the government aims to reduce inflation in the country yet again. The plan is to keep inflation at a steady rate of 12% for the FY2024-25.

Concluding Remarks

The silent pain that the average person endures is ignored in the midst of all these discussions. It appears that the budget does not adequately meet the people’s urgent needs, even though its goal is long-term stability. The government has failed to time-and-time again meet the real requirements of the people and this year looks no different.

The release of the budget for FY2024-25 has resulted in a dire outlook for the upcoming year for the typical Pakistani. The already high cost of living is expected to rise much more. The relief efforts that have been implemented are minimal and hardly begin to address the financial struggles that Pakistani households endure already.

The Budget For FY2024-25 is a sobering reminder of the fine line Pakistan must walk between social welfare and budgetary sustainability as it navigates the economic recovery. It is a call to action for the government to make sure that its citizens are not left behind in the pursuit of economic resilience, in addition to setting lofty goals which might not even be achievable. All we can do now is wait…and hope, as always.

Stay tuned for more insights like these; this has been your average salaried individual Zayaan, Signing Off!

Budget 2023-24: Pakistan Government Unveils New Revenue Measures

Budget 2023-24: Pakistan Government Unveils New Revenue Measures
Source: Global Village

The Pakistani government has recently unveiled new revenue measures amounting to Rs223 billion in its latest budget announcement. These measures are in addition to the taxes introduced in the mini-budget announced in mid-February, which will remain in effect. The government aims to generate over Rs500 billion in additional revenue for the tax year 2023-24 through these measures, which include raising the general sales tax from 17 percent to 18 percent, imposing a 25 percent sales tax on luxury item imports, and increasing taxes on cigarettes and drinks.

Key Highlights

  • The government plans to share the tax details with the International Monetary Fund (IMF) and expects that the Fund will not raise any objections, as all their concerns have been addressed.
  • The government intends to allocate Rs23 billion to industries and individuals under the revenue relief changes announced in the Finance Bill 2023. This relief includes Rs13 billion in customs duty and Rs10 billion in income tax. However, no relief has been announced in sales tax and excise duty.
  • The government is optimistic about achieving a 28 percent higher revenue target for the next fiscal year, based on a projected GDP growth of 3.5 percent, average inflation of 21 percent, and the revenue measures outlined in the budget.
  • To promote various sectors, the budget offers major relief in the IT sector for exports, solarisation, agriculture, and real estate.
BUDGET 2023-24: 'Populist' measures in trying times - Newspaper - DAWN.COM
Source: Dawn

Income Tax

  • The Finance Bill proposes the continuation of the super tax but with fair adjustments for individuals earning over Rs150 million. Three new income levels have been introduced: Rs350 million to Rs400 million, Rs400 million to Rs500 million, and above Rs500 million. These income brackets will be subject to tax rates of 6 percent, 8 percent, and 10 percent, respectively.
  • Other income tax changes include a 0.6 percent withholding tax on citizens not on the Active Taxpayers’ List (ATL) when they withdraw cash exceeding Rs50,000. The withholding tax rates on goods supply, services, and contracts will increase by 1 percent, with exceptions for specific items. Furthermore, a final withholding tax of 10 percent will be charged on bonus shares issued by a company, or 20 percent for non-filers of tax.
  • The Finance Bill also proposes adjustments to the withholding tax rates on payments to non-residents using debit/credit or prepaid cards. Similarly, an adjustable advance tax of Rs200,000 will be charged when issuing a work permit/visa for a foreign domestic helper.

Sales Tax and Excise Duty

  • In terms of sales tax and excise duty, the government has made certain adjustments. Sales tax has been withdrawn on edible products sold in bulk under brand names or trademarks. The tax rate has increased from 12 percent to 15 percent on supplies made by point-of-sale (POS) retailers dealing in leather and textile products.
  • Furthermore, a federal excise duty (FED) has been imposed on energy-inefficient fans and incandescent bulbs at rates of Rs2,000 per fan and 20 percent ad valorem, respectively. The scope of FED on services has been expanded to include royalty and fees for technical services.
  • Sales tax has been exempted for another year ending June 2024 on contraceptives and accessories, plant saplings, combine harvesters, dryers for agricultural products, no-till-direct seeders, planters, trans-planters, other planters, bovine semen, and the import of IT equipment by IT and ITeS exporters registered with the Pakistan Software Export Board.
  • In the federal capital, a 15 percent tax will be charged on electric power transmission services. The rate has been reduced to 15 percent from 16 percent on IT-based system development consultants. A lower rate of 5 percent is proposed for services provided by restaurants and other food outlets if payment is made through debit or credit cards, mobile wallets, or QR scanning.
Key highlights of budget 2023-24 - Business & Finance - Business Recorder
Source: Business recorder

The Pakistani government’s new budget is a mixed bag. On the one hand, it raises taxes on a number of goods and services, which will likely lead to higher prices for consumers. On the other hand, it also provides some relief to certain sectors of the economy, such as the IT sector. Overall, the impact of the new budget on the Pakistani economy remains to be seen.

What are your thoughts on this? Let us know in the comments below.

Stay tuned to Brandsynario for the latest new and updates.

Sindh Government Announces Shift To Solar Power For Major Hospitals

Sindh Government Announces Shift To Solar Power For Major Hospitals
Source: PakTV

The Sindh government has taken a significant step towards sustainability by announcing plans to shift major hospitals in the province to solar power. This initiative is part of the government’s larger solar power plan, aimed at reducing dependence on traditional energy sources and promoting clean, renewable energy solutions. The announcement was made by the Provincial Minister of Sindh for Energy, Imtiaz Ahmed Sheikh, during the inauguration of a solar power park in the Karachi press club.

The logistics of the plan

The solar power park, with a capacity of 60KV, will play a crucial role in meeting 90 percent of the press club’s power needs. This is a significant milestone in the government’s efforts to harness the power of the sun and provide sustainable energy solutions. Minister Sheikh also highlighted that government buildings, prisons, and schools will be included in the solar power plan, with the aim of ending electricity load shedding in the province.

Sindh govt announces to shift govt offices to solar power - Pakistan Observer
Source: Pak Observer

The minister emphasized that the government’s objective is to address the economic crisis and uplift the country. By investing in solar power, the government hopes to create a more sustainable and self-reliant energy sector. Minister Sheikh took the opportunity to criticize the PTI government, accusing them of hindering power projects in Sindh. He expressed confidence that the PPP (Pakistan People’s Party) will secure victory in the upcoming elections, highlighting their commitment to promoting renewable energy and sustainable development.

Provincial and Federal agenda aligning

This announcement from the Sindh government aligns with the federal government’s efforts to embrace solar power. Earlier, Prime Minister Shehbaz Sharif directed the conversion of all federal government buildings in Islamabad to solar power within a strict timeframe of seven weeks. This directive showcases the government’s determination to reduce the country’s reliance on imported fuel and embrace renewable energy sources. The prime minister also instructed officials to initiate solarization projects in other parts of the country, extending the benefits of solar power to various regions.

With solar mosques and schools, Pakistan's northwestern province pushes clean energy | Arab News PK
Source: Arab News

The shift to solar power for major hospitals is a commendable move by the Sindh government. Solar energy offers a clean and sustainable alternative to traditional power sources, reducing carbon emissions and promoting environmental preservation. By embracing solar power, hospitals can ensure a reliable and uninterrupted energy supply, leading to improved healthcare services. Moreover, the initiative to expand solar power to government buildings, prisons, and schools will have a significant impact on reducing electricity load shedding and enhancing energy efficiency in the province.

The Sindh government’s commitment to renewable energy is a step in the right direction, contributing to the overall development and sustainability of the province. It sets an example for other regions and institutions to follow, encouraging the adoption of clean energy solutions and reducing dependence on fossil fuels. With continued efforts and investments in solar power, Pakistan can pave the way towards a greener and more sustainable future.

Stay tuned to Brandsynario for the latest news and updates.

The Untapped Potential Of Women In Pakistan

Pakistan has a lot of potential for growth but undeniably, one of the biggest untapped resource is its significant female population that still awaits inclusion in the national economy. As per the World Economic Forum’s 2021 Global Gender Gap Report, Pakistan ranked 153rd out of 156 countries, which indicates massive strides the country needs to take to ensure gender diversity and inclusion of women in its socioeconomic mainstream.

Source: Pakistan Labour Force Survey 2020-21

As per the last published Pakistan Labour Force Survey 2020-21, numbers show stark disparities along gender lines. Women’s participation in the national labor force is most concerning being 21.4 per cent of the country’s working-age population, as against the male labour force marked at 67.9 percent.
We interviewed Rabel Sadozai, the newly appointed Director Marketing and Sales at Fatima Fertilizer and the first female to hold such a prominent position in Pakistan’s agriculture and fertilizer sector, to discuss the potential role of Pakistani women to promote the country’s socio-economic prosperity and what it will take towards its realization.

B: How important is it to be recognized as the first woman in Pakistan’s agriculture sector to hold a senior-level management position?

RS: I consider this recognition as a true representation of millions of empowered women, directly or indirectly associated with the agriculture sector of Pakistan. It gives me the opportunity to use my influence for the betterment of farmers in general and female farmers in particular. A recent example of this commitment was marked by Sarsabz – the flagship brand of Fatima Fertilizer, hosting a special panel discussion at the Pakistan Pavilion in Dubai Expo 2020 to celebrate our three exceptionally inspiring female farmers and share their inspirational stories with the World.


The guest panelists included Rabia Sultan – progressive farmer from Muzaffargarh who defied all odds in a male-dominated profession, Nazo Darejo – a brave woman from Sindh who sacrificed a great deal to protect the piece of land she called home and whose inspirational story was highlighted by Sarsabz through a special web series called ‘Kissan Kahani’ to a wide online audience, and Azra Mehmood Sheikh – a progressive farmer from Bahawalpur who actively advocates about the hardships faced by farmers in South Punjab.

Being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.

B: Tell us about your journey of nine years at Fatima Fertilizer and your key accomplishments related to marketing communications?

RS: I was able to achieve a number of goals during my nine years at Fatima Fertilizer, and I took on as many marketing communication challenges as I could, but being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.


Over the years, I’ve used data to establish how Fatima Fertilizer’s products are giving on average 10% greater yields as compared to conventional fertilizer. This brand promise has been purposely communicated in such a manner that it shows how a farmer can create a better life for himself and his family that leads to prosperity of the village and eventually impacts Pakistan’s GDP as agriculture contributes on average 22-25%.
We also launched true farmer stories under Kissan Kahani to help educate our stakeholders on the impactful role our farmers are playing in helping sustain Pakistan’s food security.
Overall, our efforts have been duly recognized not only by local platforms such as the Pakistan Digital Awards but also the global ones including MARCOM, AVA, and Effies.

B: In your opinion, what factors are responsible for the under-representation of women within the corporate and civil sectors of Pakistan?

RS: Women may be under-represented in these sectors but not in the agriculture sector. Women are extremely empowered on the rural side to help not just with domestic housework but field work and livestock farming as well. I feel it is my responsibility to clarify this common misconception. As far as corporate and civil sectors are concerned, I feel women are deprived of an environment that helps them balance work and home responsibilities efficiently. The key to my success was not only my ability to effectively manage the roles of a team leader, manager, wife, mother, and so on, but the fact that I was given an environment where I was empowered to manage and balance these roles. Employers whether government or private need to realize that the needs of women are different from men. We need policies and benefits that match their circumstances. For example, women need to feel secure while stepping out of their homes for work, they need to be given daycare facilities or an equivalent allowance to manage it, maternity leaves and so on. According to recent studies, the gender-wage gap in Pakistan has reached 55.6 percent, which is concerning, to say the least, because a woman has to weigh the benefits of her working against the associated costs.

B: How many Pakistani women are currently engaged in Pakistan’s agriculture sector and how can they claim more important roles within this industry?

RS: Currently, more than 22 million women work in the agriculture sector and contribute to the advancement of this sector. As per an earlier issued report by UN Women titled “Rural Women in Pakistan-Status Report 2018”, agriculture is the main labour activity of rural women with approximately 75 percent of women employed in the agriculture sector. The empowerment of these rural women and the realization of their human rights, in addition to their important role in nation-building, is essential for achieving the Sustainable Development Goal (SDG) related to gender equality.
Women need education foremost followed by skill-set enhancement. Companies like ours work with a lot of progressive females and seek to empower them by giving them an opportunity to project their work. For example, we recently helped Ms. Jugno Mohsin, a female farmer who worked to revive a dying breed of local cotton called ‘Khaki Desan’, by providing her with the technical knowledge and giving her the opportunity to create a fabric from this cotton which can be marketed to a global audience.

B: How important is women’s participation to achieve overall economic growth and prosperity for the country?

RS: I think our founding father, Quaid-e-Azam made it clear that women had to work side by side with men if we are to transform Pakistan into a strong and prospering nation. Now whether we do it starting from our homes, schools, offices or factories is dependent on a mix of our own capabilities and opportunities available to us. Women are almost 50% of Pakistan’s population, so there is no question that a big responsibility rests on our shoulders to help develop our home i.e. Pakistan, and I believe being aware of this responsibility is the first step we need to take.

Coronavirus Outbreak Live Updates: Here’s All You Need To Know!

Source: Valley Morning Star

Update: 3rd April 2020

Philippine President Rodrigo Duterte has given out a warning that he would order the country’s police and military to shoot anyone who would violate the laws during a month-long lockdown of the island of Luzon, to contain the spread of the novel coronavirus.

Here’s what he said addressing to the nation late at night, on Wednesday.

Let this be a warning to all. Follow the government at this time because it is critical that we have order,”



The coronavirus pandemic has affected the world in the worst possible manner. As it is spreading rapidly throughout the globe, the economy, the events industry, airlines and tourism have taken a huge hit!

With thousands of people affected and killed by this horrifying disease, this doesn’t seem to end anytime soon. However, countries worldwide are taking strict actions against this deadly.

Meanwhile, here’s all you need to know about what’s going around in the world in regards to coronavirus aka COVID-19.

Fashion Pakistan Council Postpones Annual Fashion Paksitan Week

PSL 2020: Foreign Players Allowed to Return Home Over Coronavirus Fears!

How Do I Self Quarantine If I Have Coronavirus

These 18 Hospitals In Pakistan Are Offering Tests For Coronavirus!

Coronavirus: KFC Removes ‘Finger Lickin’ Good’ Ad Amid Growing Panic

How to Disinfect your Car & Personal Space from COVID-19!

 

Aamir Ibrahim | CEO Jazz | Brandsynario CEO Stories

Whilst we are successful, we are only as good as our next game- so we can not never be complacent. Aamir Ibrahim, CEO Jazz talks to us about the office culture, success stories, diversity and practices at Jazz while on an office tour at the Headquarters in Islamabad. #jazz #ceo #ceostories

Israel Strikes Deep into Iran Amid Rising Death Toll and Nuclear Tensions

Israel initiated Operation Rising Lion, focusing on numerous missile launch sites and air defense systems deep within Iranian territory.

Israeli Defence Minister Israel Katz issued a serious warning on Saturday, stating that “Tehran will burn” if Iran keeps up its missile strikes on Israeli soil. This bold declaration came after a wave of ballistic missile attacks from Iran that tragically resulted in three deaths and left at least 91 others injured across central Israel.
These strikes were a response to Israeli airstrikes aimed at Iran’s military and nuclear facilities.

Even with the casualties and alerts ringing out in cities like Tel Aviv, Jerusalem, and Haifa, Israeli officials reported that their air defences managed to intercept most of the incoming missiles. However, some missile debris did cause damage to several buildings, and one strike near the Defence Ministry in Tel Aviv ignited a fire.
Following a high-level military briefing, Katz addressed Iran’s Leader Ayatollah Ali Khamenei directly, asserting that Israel would continue its operations “for as long as necessary.”

In the meantime, Israel initiated Operation Rising Lion, focusing on numerous missile launch sites and air defence systems deep within Iranian territory. The Israeli military claimed to have successfully neutralised several critical locations near Tehran and beyond. As the operation progressed, Iran’s Tasnim news agency reported the deaths of two members of the Islamic Revolutionary Guard Corps (IRGC) in central Iran, along with three more in Zanjan province, including at least three nuclear scientists linked to Iran’s strategic weapons programme.

 

View this post on Instagram

 

A post shared by Anadolu English (@anadoluagency)

High-Value Targets and Regional Fallout

The recent Israeli airstrikes were reportedly aimed at crippling Iran’s military capabilities, especially concerning its nuclear weapons development. Israeli officials claim that nine senior scientists associated with Iran’s nuclear programme were killed in these precise airstrikes. Among those confirmed dead are Ali Bakaei Karimi, Mansour Asgari, and Saeid Borji, all recognised by Iranian sources as prominent nuclear experts.

But the impact of these attacks went beyond just the loss of life; they also wreaked havoc on residential areas. In Ramat Gan, a suburb of Tel Aviv, nine buildings were left in ruins, forcing nearly 400 residents to evacuate, as reported by Haaretz. Although Iran’s counterattacks were mostly intercepted, they still caused damage and reignited concerns about a broader conflict.

 

View this post on Instagram

 

A post shared by Israel Defense Forces (@idf)

Following the Israeli strikes, which reportedly resulted in the deaths of 78 people, including several high-ranking IRGC generals and nuclear officials, Iran launched missiles in retaliation. Tehran seems to be focused on showcasing its ability to respond forcefully while also gauging how far the international community will tolerate its actions.
Tragically, the death toll in Israel has now risen to three, as a woman who was injured during the missile attack has passed away from her injuries.

Global Diplomatic Response and Strategic Risk

The ongoing crisis has sparked a wave of international alarm. At the United Nations Security Council, Iran’s UN envoy, Amir Saeid Iravani, didn’t hold back, directly accusing the United States of complicity due to its “unconditional support” for Israel’s military actions. While US officials acknowledged they were given a heads-up about Israel’s operation, they firmly denied any involvement. State Department spokesperson McCoy Pitt issued a stern warning to Iran, stating that targeting US interests would lead to “dire consequences” for any escalation.

 

View this post on Instagram

 

A post shared by Anadolu English (@anadoluagency)

In an interview with The Wall Street Journal, former US President Donald Trump confirmed he was informed ahead of time, advising Iran to “make a deal before there is nothing left.” This diplomatic back-and-forth highlights the growing concerns about a larger regional conflict that could draw in global powers.

 

View this post on Instagram

 

A post shared by Anadolu English (@anadoluagency)

On another front, Pakistan’s Foreign Ministry strongly condemned Israel’s military actions, labelling them as “unjustified and illegitimate aggression” that violates the UN Charter. Deputy Prime Minister Mohammad Ishaq Dar expressed support for Iran during a conversation with Foreign Minister Seyed Abbas Araghchi, calling for immediate international intervention to avert further escalation.

Adding to the tension, IAEA Director General Rafael Grossi addressed the Security Council, warning that attacks on nuclear facilities could lead to “immense regional and global risks.” He urged all parties to exercise restraint and offered the agency’s help in evaluating any potential damage to nuclear sites, advocating for renewed diplomatic efforts.

Stay tuned to Brandsynario for the latest news and updates.

Historic Win at Lord’s: South Africa Wins First ICC Title in 27 Years

South Africa Win
South Africa’s journey to victory was marked by an outstanding bowling performance, especially from Kagiso Rabada.

South Africa clinched the 2023–25 ICC World Test Championship (WTC) title with an impressive five-wicket win over the defending champions, Australia, at Lord’s on Saturday.
This victory marks South Africa’s first major ICC trophy since 1998, highlighting a significant moment in the country’s cricketing revival.

 

View this post on Instagram

 

A post shared by ICC (@icc)

Aiden Markram played a crucial role in the fourth-innings chase, scoring a steady and determined 136 off 207 balls, which helped the Proteas surpass the 282-run target early on day four.

His performance, characterised by technical skill and mental fortitude, was the foundation of South Africa’s successful chase, finally ending a nearly three-decade wait for global cricketing success.

Strategic Execution Delivers Fourth-Innings Mastery

South Africa kicked off the day at 213/2, needing just 69 more runs to clinch the championship. They faced a bit of a hiccup when Temba Bavuma was dismissed for 66, caught behind in the third over, but the team kept their cool. Bavuma’s solid innings had been crucial in steadying the chase alongside Markram.

After that, Tristan Stubbs and David Bedingham stepped up with some quick but vital contributions. Stubbs managed to score eight runs before Mitchell Starc took him out. Bedingham then teamed up with Markram for a 35-run partnership, bringing South Africa closer to their target. Even though Josh Hazlewood got Markram out just six runs shy of victory, Bedingham (20*) and Kyle Verreynne (6*) made sure there were no more hiccups.

Markram’s century, which included 14 boundaries, was the standout performance of the final, marking a historic moment for the Proteas.

 

View this post on Instagram

 

A post shared by ICC (@icc)

Bowling Brilliance and Tactical Resilience Set the Stage

South Africa’s journey to victory was marked by an outstanding bowling performance, especially from Kagiso Rabada, who took 5 wickets for 47 runs in Australia’s first innings, which totaled 212.
Even though the Proteas could only muster a modest 138 all out in response, they maintained a disciplined approach. Pat Cummins shone for Australia with figures of 6 for 41, giving them a first-innings lead of 74 runs.

 

View this post on Instagram

 

A post shared by ICC (@icc)

However, Australia’s second innings didn’t build on that advantage. They could only score 207 runs, despite a late surge from Mitchell Starc, who scored 58, along with earlier contributions from Beau Webster (72) and Steve Smith (62). Ultimately, it was the Proteas’ collective discipline and adaptability that made all the difference.

This victory not only crowned South Africa as the World Test Champions but also highlighted their strategic growth and increasing maturity in red-ball cricket, offering a promising outlook for their future international endeavors.

Stay tuned to Brandsynario for the latest news and updates.

JS Bank & Zindigi Recognized for Excellence at Pakistan Digital Awards

The Pakistan Digital Awards are among the most respected industry recognitions, celebrating outstanding achievements.

Karachi, June 13, 2025 — JS Bank, one of the fastest-growing banks in Pakistan, along with its digital financial platform Zindigi, made a strong impression at the Pakistan Digital Awards 2025, securing multiple accolades across key categories. The Bank was recognized for its excellence in digital innovation, creative strategy, and impactful execution through award-winning campaigns.

JS Bank received the Best Social Media Campaign on LinkedIn award for JS PayDay and the Best SEO Campaign award for significantly enhancing JS Bank’s web footprint. Meanwhile, Zindigi was honored with the Best Incubator Program award for its flagship Zindigi Prize initiative, Pakistan’s pioneering entrepreneurship program for students, while Babar Ibtisam, Head of Zindigi Prize, was also named Young Digital Entrepreneur of the Year for his contribution to the initiative.

The Pakistan Digital Awards are among the most respected industry recognitions, celebrating outstanding achievements in the tech and digital marketing landscape. These wins reflect the ongoing commitment of JS Bank to driving innovation and setting new benchmarks in the financial sector.

With a vision to redefine digital banking in Pakistan, JS Bank continues to invest in transformative solutions that empower customers and create a lasting impact across communities.

BankIslami won the Best Campaign Award at the Pakistan Digital Awards 2025

This award follows BankIslami’s recent recognition by Euromoney as the Best Islamic Bank in Pakistan, highlighting its efforts.

Karachi, 13 June, 2025. BankIslami, one of Pakistan’s fastest-growing financial institutions, has won the Jury Award for Best Campaign at the Pakistan Digital Awards (PDA). This was awarded in recognition of the Bank’s purpose-led campaign, Saving Humanity from Riba, which stood out for its bold messaging and strategic commitment to promoting Riba-free banking in Pakistan.

The 360-degree campaign championed accessibility and inclusivity in Islamic finance, reinforcing BankIslami’s commitment to ethical financial practices rooted in faith and integrity. Spanning digital and conventional media platforms, the campaign raised awareness about the core benefits of Islamic banking and invited individuals of all faiths to be part of a system that promotes financial justice for all.

“What may appear as just another marketing campaign to others was the beginning of a movement for BankIslami. Saving Humanity from Riba is not just a slogan, it is a reflection of our mission and a commitment we live by every day,” said Hasan Saeed Akbar, Head of Marketing and Strategy at BankIslami. “Our ambition was to promote ethical finance across Pakistan and move closer to a system free from the injustice of riba,” he added.

This award follows BankIslami’s recent recognition by Euromoney as the Best Islamic Bank in Pakistan, highlighting its efforts to make banking more inclusive and to provide high-quality services to customers nationwide.

BankIslami remains committed to advancing its mission by rolling out new Shariah-compliant financial tools, expanding its reach to more Pakistani households through technology-driven solutions, partnerships with community-based organizations, and promoting financial literacy for inclusive, ethical banking.

Zong Join Hands with Axis Mall & Apartments in a Strategic Partnership for Smart Connectivity and Building Management Solutions

While Zong has long been a leader in enterprise connectivity, this marks the first time we are delivering a unified Building Management.

Islamabad, Pakistan – June 13, 2025 – Setting a new precedent in connected urban development, Zong, Pakistan’s leading technology innovation company, has partnered with Axis Mall & Apartments – V One Associates to deploy the country’s first fully integrated Building Management Solution in a high-rise mixed-use development.

Located in Faisal Town, Islamabad, Axis Mall & Apartments is a state-of-the-art 18-floor facility comprising residential apartments and commercial shops, now powered by Zong’s robust Fiber-to-the-X (FTTX) capabilities. As part of this collaboration, Zong will deploy a comprehensive fiber backbone throughout Axis Mall & Apartments, providing tenants with seamless Managed WiFi across all units.

The partnership also includes a dedicated Building Management System that delivers end-to-end infrastructure solutions tailored to the operational and technological needs of residents and businesses. An integrated application will further enhance the experience by allowing users to manage individual units, streamline tenant operations, and access a range of value-added digital services.

Speaking at the signing ceremony, Mr. Farooq Raza Khan, Head of Zong Business Solutions, stated:

“This collaboration with Axis Mall & Apartments is a testament to Zong’s commitment to innovation and digital excellence. While Zong has long been a leader in enterprise connectivity, this marks the first time we are delivering a unified Building Management Solution at this scale; making Axis Mall & Apartments a benchmark for future-ready buildings in Pakistan.”

Mr. Shafiq Afridi, CEO of Axis & Apartments, also added: “We’re excited to join hands with Zong, a name synonymous with innovation and connectivity. Through this partnership, Axis Mall & Apartments is set to become more than just a commercial hub; it will be a smart, tech-forward destination redefining urban living in Islamabad.”

With the support of China Mobile Communications Corporation (CMCC), Zong is introducing intelligent infrastructure solutions that redefine modern urban spaces in Pakistan. The Axis Mall & Apartments partnership is a step forward in creating smart, sustainable communities powered by advanced connectivity and enterprise technology.

Asim Azhar Faces Red Flag Claims After Second Breakup

asim-azhar-faces-red-flag-claims-after-second-breakup

On June 12, 2025, singer and actor Asim Azhar took to Instagram to share the news of his engagement breakup with Merub Ali in a heartfelt post. In his message, Asim reached out to his fans, saying:

“After a lot of thought and reflection, Merub and I have decided to part ways peacefully and mutually…”

 

View this post on Instagram

 

A post shared by VeryFilmi (@veryfilmi)

He highlighted the respect that exists between their families and requested privacy and understanding during this personal time.

This announcement put an end to a relationship that had been the subject of much speculation, one that fans had cherished since the couple started sharing their lives on social media and in interviews.

With countless shared experiences, public displays of affection, and family connections, their engagement was seen as something truly special and enduring.

This marks Asim Azhar’s second high-profile breakup, following his previous split with actress Hania Aamir, which also captured significant public attention.

From Hania Aamir to Merub Ali: A Pattern?

Asim Azhar’s romantic journey has been under the microscope lately, especially with fans drawing comparisons between his recent breakup with Merub and his earlier relationship with Hania Aamir.

While his connection with Hania started light-hearted and was celebrated by many, their split took a turn for the worse, becoming quite public and messy, complete with indirect digs on social media and a flurry of online drama.

Fast forward to 2025, and Asim’s second public breakup is stirring up old discussions, with numerous netizens pointing out what seems to be a recurring theme in his love life.

Netizens Label Asim Azhar a “Red Flag” 

Right after Asim Azhar made his announcement, social media went into a frenzy, with users quick to label him a “walking red flag.” The phrase took off online as fans shared their passionate reactions.

One user chimed in, “Got it, bro is the actual red flag 🚩🚩.” Another remarked, “Mama’s boy, maybe you’re the actual problem.” The wave of criticism kept rolling in.

A particularly viral comment stated, “This is what happens when a mama’s boy can’t treat a woman right and expects a girl to follow everything his mother says. Such a red flag from Asim Azhar. First leading a girl on, saying he’ll marry her, then breaking up. I hope your mother finds you a maid she can play with.”

Others were quick to question the seriousness of his relationships, with one person asking, “Making relationships and then easily breaking them, is it a joke for you guys?”

Interestingly, users also brought up Hania Aamir’s spiritual journey this year, as she went for Hajj in 2025, which only added to the emotional contrast between the two exes. A trending comment sarcastically pointed out, “Hajj game v v strong 😭.”

netizens-comment-on-asim-azhars-breakup
Netizens comment on Asim Azhar’s breakup.

As the chatter around Asim Azhar heats up, it’s clear that netizens aren’t viewing these breakups as private matters anymore. With two high-profile splits and a growing chorus of public reactions, the pressure is definitely on the star, both in his personal life and in the public eye.

Stay tuned to Brandsynario for the latest news and updates

Crumble Founder is Baking a New Brand, and it’s Not Cookies!

crumble-founder-is-baking-a-new-brand-and-its-not-cookies

Crumble, our favourite cookie franchise, is not just a cookie brand anymore. Things are escalating and now the company is expanding into the industry of casualwear and activewear.

And this claim is not baseless. The Crumble founder, Agha Usman, recently posted on his LinkedIn that they are building a new sub-brand and  are hiring a team as we speak. YES!!! Crumble is hiring for streetwear.

Crumble-founder-linkedin
Crumble founder in LinkedIn

From Dorm-Room Cookies to Digital Chaos

Launched at GIKI Islamabad, Crumble’s cookie operation sprouted from dorm tables to commercial kitchens in Rawalpindi, later expanding across Islamabad. It rapidly gained a cult following. Their Instagram marketing is genius. From mindless reels, absurd humour, and MeowBaksh antics, the franchise has catapulted them into meme-legend status.

The sheer rawness and absurdity of the humour somewhat strike a chord with younger audiences, speaking their language and producing content that doesn’t seem forced.

 

View this post on Instagram

 

A post shared by Crumble (@crumblepakistan)

It is safe to say that crumble redefined dessert marketing in Pakistan. Its signature absurdity (planned spontaneity) hijacked Gen Z feeds, with videos regularly clocking into the hundreds of thousands in views.

Their tongue-in-cheek “cookie photobombs,” MeowBaksh’s deadpan one-liners and witty cross-border banter (like the Blinkit roast) have turned cookies into social currency of the company.

Now: What’s Next? A New Brand in the Works

This week, Agha Usman (often credited as “Agha Abdullah”) surprised LinkedIn followers by revealing he’s launching a completely new brand.

Though details are under wraps, the announcement already drew over 14,000 internship applicants in under 72 hours—a testament to the influence the Crumble founders command. Clearly, their next venture promises the same virality and buzz.

 

View this post on Instagram

 

A post shared by Crumble (@crumblepakistan)

Leave it to the masterminds behind MeowBaksh and viral cookie chaos to make something unexpected go viral all over again. What delicious disruption might they bake up next? Only time (and a few thousand interns) will tell.

Stay tuned to Brandsynario for latest news and updates.

How to Check NTN Number – Online Easily

how-to-check-ntn-number-online-easily

Most people often think that they have paid their taxes and their job is done. Well, they couldn’t be more wrong. Paying taxes is the bare minimum anyone can do. After filing your taxes, always verify your name on the Active Taxpayer’s List (ATL) from the Federal Board of Revenue (FBR) website.

For that, you need to have an NTN number. But what is an NTN, and more importantly, how to check your NTN number online without going through a confusing maze?

The complete form of NTN is the National Tax Number. In Pakistan, it is also commonly referred to as the Tax Registration Number. The FBR issues the NTN to taxpayers, and it is linked to their CNIC number, passport number, or business registration number.

Whether you’re a freelancer, business owner, or just a curious individual, you need to stay afloat for this one.

Check Your NTN Number – Easy Steps

Checking NTN number online might sound like something you’d need an accountant for, but the process is surprisingly simple if you know where to look.

1) Online NTN Verification by CNIC

The most common and hassle-free way to check your NTN number is by using your CNIC. This method is especially useful for salaried individuals or freelancers who may not have a registered business but still need a tax profile.

Here’s how you can do it in a few quick steps:

  1. Visit the FBR Online Verification page or IRIS 2.0.
  2. Scroll down the page until you see the Online Verification section.
  3. Click on the Taxpayer Profile Inquiry option in the left sidebar.
  4. From the Parameter Type drop-down menu, select CNIC.
  5. Enter your CNIC number in the designated field (without dashes).
  6. Complete the captcha to verify you are not a robot.
  7. After filling in all the required information and double-checking, click the Submit button.

Once the verification process is complete, the Taxpayer Profile Inquiry page will display your details, including your NTN listed as the Reference Number.

iris-website
IRIS Website

2) Taxpayer Profile Inquiry

Apart from just verifying your NTN, FBR’s portal also lets you check your Taxpayer Profile Inquiry. This gives you a broader picture of your tax status.

Here’s what you can typically find in your taxpayer profile:

  • Registration Number
  • Reference Number (this is your NTN)
  • Email Address (will be displayed partially)
  • Cell Number (will be displayed partially)
  • Address Date of Registration Tax Office (Regional Tax Office or RTO)
  • Any Business Registered on the Taxpayer CNIC

This is particularly useful if you’re applying for loans, tenders, or need to show proof of tax compliance.

3) More Methods to Find NTN Online

While the FBR IRIS portal is the primary method, there are a few other ways to find or confirm your NTN:

  • Via Email Confirmation: When you register on IRIS, you receive a confirmation email with your NTN.
  • Call FBR Helpline: Dial 051-111-772-772 for help if you’re unable to verify online.
  • Using Your Income Tax Return Form: Your NTN is usually mentioned on the top right corner of your filed return.
  • Through Different Parameter Type: You can also use your passport or registration/inc number as a parameter type in the same tax profile inquiry section to verify NTN.

If the FBR verification result shows ‘No Record Found,’ it means you are not yet registered with FBR or you are not an active tax filer. You will need to become a filer and apply for a free NTN (National Tax Number) online.

Obtaining an NTN Number

  • Log onto the FBR Website: Open your browser and go to the Federal Board of Revenue’s official website.
  • Sign Up or Create your Account: Create an account using your CNIC (Computerised National Identity Card) number.
  • Apply for NTN: Fill out the online form and receive your NTN online, right away.

What is an NTN, and why is it Important?

NTN is a unique identification number that is allotted by the FBR. Without an NTN, you cannot file taxes, operate a registered business, or engage in certain financial operations. Think of it like your identity number in the tax world.

Having an NTN indicates that you are recognised by the government and compliant with tax regulations. This means you can rest easy without worrying about fines, penalties, or audits from tax authorities.

Additionally, possessing an NTN enhances your business credibility and provides you access to financial services such as bank loans and credit.

Importance of NTN Summarised

  • Legitimacy: It makes your income tax compliant.
  • Government Tenders: Many contracts require an active NTN.
  • Loan Applications: Banks often request your NTN for creditworthiness.
  • Import/Export: Required for customs and trade registrations.
  • Filer Benefits: Active NTN holders get reduced tax rates on various transactions.

Issues During NTN Verification and How to Solve Them

While the process is mostly smooth, sometimes users run into problems when trying to check their NTN.

“No Record Found”

As mentioned above, too, “no record found” indicates that your CNIC is not registered with FBR.

Fix: Register on the IRIS Portal using your CNIC and mobile number as mentioned above.

“Inactive Taxpayer Status”

This means you haven’t filed your returns for the last tax year or your whole life (which is quite alarming)

Fix: Log into IRIS and become a filer to reactivate your status. You can also confirm your filer status to be sure.

Incorrect CNIC Format

Incorrect CNIC, NTN, or registration number entry is one of the most prevalent problems. Maybe you missed a number or used dashes.

Fix: Always type your CNIC as a 13-digit number without any formatting or dashes. Also, always recheck your information before checking.

System Down or Unresponsive

The FBR website occasionally goes down. Sometimes, hefty demand can cause the server to lag, particularly during tax filing season.

Fix: Try again after some time or contact the FBR helpline for immediate assistance. Also, clear your browser cache or try another browser like Google Chrome, Firefox, or Edge to see if it works.

Benefits of Having NTN in Pakistan

Still wondering if it’s worth the effort? Here are some real advantages of having an NTN in Pakistan:

  • Lower Withholding Taxes: Filers pay less tax on banking transactions, vehicle registration, etc.
  • Proof of Income: Useful for visa applications and financial audits.
  • Business Growth: An NTN can improve your credibility and allow business expansion, particularly in business-to-business (B2B) and government tender situations.
  • Access to Government Services: Many services now require tax compliance proof.
  • Digital Economy Participation: Many freelance platforms require NTN registration.

Basically, it’s your gateway to being a financially empowered citizen.

Types of NTN in Pakistan

In Pakistan, there are three types of National Tax Numbers (NTN):

  1. Personal NTN: The FBR issues NTN based on the CNIC of an individual. It is available for both salaried individuals and self-employed persons. After registering for an NTN, taxpayers can also separately add a sole proprietorship to their FBR profile.
  2. Association of Persons (AOP) / Partnership NTN: This NTN is provided to groups of individuals engaged in a partnership. An AOP requires at least two partners. You can check the NTN for an AOP or partnership through the online NTN inquiry system.
  3. Company NTN: This NTN is issued specifically to registered companies. To verify a company’s NTN, you can use the FBR portal, entering the Incorporation/Company Registration Number provided by the Securities and Exchange Commission of Pakistan (SECP) at the time of the company’s registration.

Final Verdict

So, there you have it, a complete and easy-to-follow guide on how to check NTN number in Pakistan. It is a simple and easy process that requires some time on your behalf. Just keep your NTN number and CNIC number safe to avoid any inconvenience in the future.

And don’t wait until tax season panic kicks in. Take a few minutes today and check your NTN. Trust us and your future self will thank you.

Frequently Asked Questions (FAQs)

Here are some questions that many people often face regarding checking the NTN number online.

Q- What to Do if Your NTN is Not Found in the System?

Ans: If you are registered and also an active filer and still can’t find your NTN in the system then you need to reach out to FBR’s helpline at 051-111-772-772 for national and 0092 51 111 772 772 for international assistance. You can also email them at helpline@fbr.gov.pk.

You can also visit any Regional Tax Office (RTO) or Taxpayer Facilitation Centre (TFC) to inquire about your NTN status. But remember to take your CNIC, NTN registration receipt, and other relevant documents with you.

Q- Is the Reference Number the NTN Number?

Ans: Yes, the reference number is the NTN number (as we have also cleared above). Every Pakistani Tax payer has it as an identity.

Q- Where is the NTN Number Written?

Ans: NTN is written on the signboard. It is also written on all tax returns, payment challans, invoices and letter heads etc.

Stay tuned to Brandsynario for the latest news and updates.

Pakistan Ranks Lowest in WEF Global Gender Gap Report 2025

pakistan-ranks-lowest-in-the-world-in-wef-global-gender-gap-report-2025

Pakistan has been ranked at the bottom of the WEF Global Gender Gap Report 2025. It placed 148th out of 148 countries.

The report gave Pakistan a gender parity score of 56.7%, showing a 0.3 percentage point drop from last year’s 57.0%.

This is the second year in a row Pakistan’s score has declined. The score had peaked at 57.7% in 2023. Despite the drop in score, Pakistan’s position has only fallen three spots from last year’s 145th place.

The index assesses gender equality across four areas: Economic Participation, Educational Attainment, Health and Survival and Political Empowerment. Iceland remained at the top of the list, while in South Asia, Bangladesh ranked 24th and India 131st.

Educational Gains Amid Overall Decline

Since the launch of the index in 2006, Pakistan has improved its gender gap by 2.3 percentage points. The only area of progress in the 2025 edition is Educational Attainment. Here, parity increased by 1.5 percentage points, reaching 85.1%.

This improvement is partly due to a rise in female literacy, from 46.5% to 48.5%. However, male enrolment in higher education has declined, raising parity but reducing overall access.

Pakistan now ranks 137th in Educational Attainment. Its best performance is in Political Empowerment, where it ranks 118th.

But even in that area, the score dropped from 12.2% to 11%. The country was listed among those with all-male ministerial cabinets, despite some improvement in parliamentary gender parity.

In Economic Participation and Opportunity, Pakistan scored 34.7%. The report noted a slight increase in income disparity (+0.02) and wage inequality (+4 percentage points). On the Health and Survival sub-index, Pakistan scored its highest, 95.9%.

Stay tuned to Brandsynario for the latest news and updates.

The Madleen Effect: From 12 to a Movement

the-madleen-effect-from-12-to-a-movement

In early June 2025, the Madleen, a UK‑flagged yacht carrying just 12 activists and symbolic aid, sailed from Catania towards Gaza. This marked a pivotal moment in the decades‑long Freedom Flotilla initiative.

Named in honour of Gaza’s first fisherwoman, whose boat was seized in 2014, the voyage has sparked what is now being called the Madleen Effect; an international surge in solidarity, awareness and moral resolve.

They weren’t carrying weapons (just baby formula and aid). They knew Israel would intercept them in international waters, as it always has. And yet, they sailed.

Breaking the Spell of Isolation

Since 2007, Gaza has endured a strict naval blockade, isolating its people and restricting life to that of an “open-air prison.”

Prior flotillas, such as the Free Gaza Movement and the 2010s Mavi Marmara, highlighted both the desperation and hope of a people cut off from the world.

Madleen’s crew, including high-profile figures like Greta Thunberg and MEP Rima Hassan, understood the risks; they even recorded messages to be aired in case they were intercepted.

At around 3 a.m. on June 9, Israeli commandos seized the Madleen approximately 185 km from Gaza. Phones were confiscated; the ship was towed to Ashdod; all 12 crew members were detained and then deported.

The Madleen Effect: Rise of a Movement

What began with 12 souls on a yacht has morphed into a broader wave:

  • Global outrage & solidarity: The operation prompted condemnation worldwide—from NGOs, governments, and UN experts .
  • Organisers vow more flotillas: The Freedom Flotilla Coalition announced plans for not just more ships, but fleets—calling for “hundreds or thousands of boats” to pierce the blockade.
  • Palestinian affirmation: In Gaza, crowds gathered to greet the Madleen’s approach. A gesture that gave them hope and courage to resist.
  • Shifting narrative: The mission exposed “Instagram activism” as potent resistance. Supporters called it a moral beacon that refused to normalise Gaza’s isolation.

Why Madleen Matters

Humanitarian spotlight: While unable to deliver aid at scale (UN estimates need around 500 trucks daily), the flotilla drew international focus to Gaza’s dire situation.

madleen-crew

The Madleen may have never reached its destination, but its impact endures. The Freedom Flotilla Coalition is already planning its next mission. The movement that started with one boat has captured global attention and has transformed the blockade from a physical barrier into a political battleground.

As one Palestinian in Gaza echoed: “What Madleen carried most was not aid. It was a refusal to normalise genocide and Gaza’s forced isolation.”

Stay tuned to Brandsynario for the latest news and updates.

“Slaughter will Continue if Iran Doesn’t Make a Deal,” Warns Donald Trump

donald-trump-threatens-iran-with-worse-consequences

US President Donald Trump issued a strong warning to Iran on Friday, urging Tehran to agree to a deal with the United States and Israel or face harsher consequences.

In a post on his platform Truth Social, Trump said, “I gave them chance after chance, but they just couldn’t get it done,” referring to Iran’s failure to engage in negotiations.

He added that not acting would lead to results “worse than anything they expected.”

Trump highlighted America’s military power, stating, “The United States makes the best and most lethal military equipment anywhere in the world—BY FAR—and Israel has a lot of it, with much more to come.”

Referring to Iranian leaders, he said, “Certain Iranian hardliners talked tough, but they’re all DEAD now. It will only get worse.”

trump-on-truth-social
Trump on Truth Social

This statement came just hours after Israeli forces launched major airstrikes across Iran, hitting cities like Tehran, Shiraz, and Tabriz.

These attacks reportedly killed several top Iranian military officials and six nuclear scientists. In response, Iran fired over 100 drones at Israel, further raising tensions.

Trump appeared to support Israel’s actions, describing the situation as part of a broader deterrence effort. “The next planned attacks could be even more devastating,” he warned, calling the current violence a “slaughter.”

He continued, “There is still time to make this slaughter… come to an end. Iran must make a deal before there is nothing left, and save what was once known as the Iranian Empire. No more death, no more destruction. JUST DO IT, BEFORE IT IS TOO LATE.”

Trump, who is campaigning for a 2024 return to the presidency, has maintained a tough approach toward Iran. He withdrew the US from the 2015 nuclear agreement and imposed harsh sanctions.

Iran’s Supreme Leader Ayatollah Ali Khamenei has called Israel’s actions a “Zionist crime” and promised “severe punishment.” Meanwhile, the UN, Saudi Arabia and Pakistan have called for restraint to avoid further escalation.

Stay tuned to Brandsynario for the latest news and updates.

Donald Trump Denies US role in Iran Attack, Warns Against Strike on Israel

trump-says-the-next-attacks-against-iran-are-set-to-be-more-intense
Donald Trump denies US role in Iran attack and warned Iran that ignoring the situation would lead to deadlier attacks. He emphasised the need to end the violence without delay.

Israeli officials said they targeted key military locations. These included nuclear facilities, missile factories and top-ranking military officers.

They mentioned that the strikes were part of a larger effort to block Iran from developing a nuclear weapon. Israeli leaders have long suspected Iran of trying to build one but Iran has continued to deny any nuclear weapon ambitions.

The Israeli government hasn’t provided full details about the attack. Officials only said the strikes aimed to stop growing military threats. These attacks came amid rising tensions across the Middle East in recent weeks.

He made it clear that he wants Iran to change its course. However, He warned that inaction could lead to even more bloodshed.

His message served both as a warning and an offer. Trump said a nuclear deal with Iran could stop further violence. But he also mentioned that more attacks were already planned.

 The actual damage caused by the Israeli strikes remains uncertain. Independent sources haven’t confirmed how much destruction occurred.

This marks a sharp rise in conflict across the Middle East. Strikes targeting nuclear sites and military leaders raise fears of wider war. The global community is closely watching how Iran will respond.

If Iran chooses to retaliate, regional instability could grow quickly. Trump may hope his public statement will push Iran toward talks. But it’s still unclear if this approach will work.

Stay tuned to Brandsynario for the latest news and updates.

Oops, Forgot Father’s Day? We’ve Got You

oops-forgot-fathers-day-weve-got-you

If you’re the average Pakistani, the last two weeks must have been pretty eventful and exhausting. Most are still reeling from the meat overload following Eid al-Adha. On top of that, the federal government also announced the FY 2025/26 budget earlier this week. With so much on our plates, both literally and figuratively, it’s inevitable to forget Father’s Day.

Traditionally celebrated on the third Sunday of June, Father’s Day will be observed on June 15.

Two days doesn’t seem like enough time to honour our old men and the influence he has had on our lives. However, we do have a couple of suggestions that might make you the favourite child again, at least for a day.

A Simple Shalwar Kameez 

The traditional Shalwar Kameez, when properly cleaned, ironed, and fitted, looks good on every Pakistani male. It is a safe choice to make your dad happy on the special occasion of Father’s Day.

If unsure about his size or preferences, take your mother along for a second opinion. In case everything fails, try keeping the sales receipt safe so that the shalwar kameez can be exchanged.

Chocolate Cake Can Also Do the Trick

Your father would also appreciate a break from all the meat he has devoured in recent days. A simple chocolate fudge cake from the store usually does the trick, but you could make it more special by writing a catchy commemorate on the cake.

What’s even better is if you try to bake it yourself.

Something funny like “Happy Father’s Day, Baba. Sorry for the ‘Paisay chahiye’ texts,” or something heartwarming like “Happy Father’s Day to My Favourite Superhero,” is bound to grab your father’s attention and love.

oops-forgot-fathers-day-weve-got-you
A Father’s Day Cake Can Give Your Old Man a Break From All the Meat

A Special Desi Breakfast

While creativity and uniqueness are always appreciated, simple measures can also light up your old man on Father’s Day.

 

Before your father wakes up, you make him a nice desi breakfast on Sunday. Garam chai and Anda Paratha would begin his day on a memorable note. Follow the breakfast with a table conversation that reignites old memories.

Handmade Collages Never Go Wrong

A hand-made collage of your father’s best pictures and accomplishments with colourful emotional captions is a simple yet effective way of celebrating your life with your father.

If it’s beautiful enough, he may decide to hang the collage up on the wall in his bedroom or brag about it to his friends on social media.

Fathers are guardian angels, providers, and protectors of their children. They are a beacon of light in a tumultuous and ruthless world. Every day, including Father’s day, should be celebrated in honour of fatherhood. Thus, try to make this Sunday extra special for your Baba.

Stay tuned to Brandsynario for the latest news and updates.

Sajal Aly’s Daring Role With Danish Taimoor Breaks the Internet

sajal-alys-bold-turn-with-danish-taimoor-breaks-the-internet

Danish Taimoor has rapidly become a familiar face in the Pakistani entertainment scene. After delivering standout performances in Mann Mast Malang and Sher, he’s now stepping into a new role that strays from his typical intense and brooding characters. That too with Sajal Aly.

It’s truly exciting to witness a versatile actor like Danish break new ground and keep audiences on their toes.

At this stage in his career, every role he takes on feels more calculated and intentional. “Tan Man Aur Tum” is no different; it promises to reveal a softer, possibly more romantic side of him.

The Exceptional Journey of Sajal Aly 

Sajal Aly isn’t just a name; she’s a true sensation. From her early days in Mehmoodabad Ki Malkain to making waves internationally and now returning with shows like Zard Patton Ka Bunn and the highly anticipated Main Manto Nahin Hoon, Sajal has consistently showcased her depth and versatility as an actress.

Her knack for bringing even the most straightforward characters to life has won her a dedicated fan base. With Tan Man Aur Tum on the horizon, fans can’t wait to see what fresh magic she’ll conjure up on screen.

The Fusion That’s Getting Fans Talking

The buzz around pairing Danish and Sajal for the first time is off the charts! It’s like combining two explosive ingredients. On paper, it sounds super exciting, but everyone’s really eager to see how it plays out on-screen.

Social media is buzzing with all kinds of opinions. Some folks are calling it a dream team, while others are a bit skeptical, pointing out the noticeable age gap or worrying about the same old storylines. But honestly, isn’t that part of the fun? The drama before the drama!

Sameera Fazal’s Pen at Work

When it comes to powerful storytelling, like that seen in recent work like Deemak, Sameera Fazal is a name that simply can’t be overlooked. Just saying her name adds a certain weight to any script. With acclaimed works like Dastaan and Mera Saaein, Sameera has a knack for crafting stories that truly resonate with audiences.

Her unique narrative style seamlessly blends romance, conflict, and deep emotion, drawing viewers in irresistibly. “Tan Man Aur Tum” is shaping up to be yet another thrilling ride.

Direction by the Legendary Marina Khan

Marina Khan, who once captivated audiences as a beloved actress, has now taken the reins as a director and she’s doing it with style. Her years in front of the camera give her a special insight into what happens behind it.

She gets actors, scenes, and the psychology of the audience like few others can. This project is yet another daring step in her directorial journey, and collaborating with such a talented cast provides her with all the right ingredients for success.

Farhat Ishtiaq’s Supervisory Role

Behind the scenes, we have the incredible Farhat Ishtiaq adding her star power to the mix. As a script supervisor, she plays a crucial role in maintaining the story’s tightness and coherence.

With a reputation for creating masterpieces like Humsafar and Bin Roye, Farhat’s keen oversight ensures that the narrative is not only layered but also emotionally rich.

Ahsan Khan’s Impressive Streak Continues

Ahsan Khan is a name that everyone recognises. Fresh off the success of Dayyan, he’s stepping into Tan Man Aur Tum with a lot of momentum and high expectations. His performances always bring a certain intensity and depth to the screen.

It’s anticipated that he’ll take on a crucial role that significantly impacts the storyline.

Veterans Who Bring Depth – Javed Sheikh, Saba Faisal

Having legends like Javed Sheikh and Saba Faisal in the cast is like adding precious gems to an already dazzling crown. These seasoned actors don’t just perform; they elevate every scene they grace.

Their wealth of experience not only supports the younger cast but also adds depth and richness to the story.

Others You’ll See- Naeema Butt, Nadia Khan

Naeema Butt and Nadia Khan bring the perfect mix of energy and freshness that this show truly needs. Their dynamic presence complements the seasoned actors, resulting in a rich tapestry of talent.

Stay tuned to Brandsynario for the latest news and updates

Israel Claims it Neutralised 100 Drones Launched by Iran

israel-claims-it-neutralised-100-drones-launched-by-iran

Iran launched around 100 drones targeting Israeli airspace in response to Israel’s major airstrikes across Tehran and other cities under Operation Rising Lion.

The Israeli military stated that all drones launched by Iran were intercepted before they could reach any targets.

On Friday morning, Israel confirmed its forces had launched extensive strikes on Iran’s “nuclear and military targets.”

The army claimed that the attacks were specifically aimed at the centre of Iran’s nuclear development program.

Iran acknowledged the loss of key figures in the attacks, including Mohammad Bagheri, head of Iran’s armed forces; Hossein Salami, commander-in-chief of the Revolutionary Guards; and six nuclear scientists.

Israeli Prime Minister Benjamin Netanyahu said the strikes were necessary to remove what he called the “survival threat to Israel” from Iran. He claimed, “Had Iran not been stopped, it would have rapidly acquired nuclear weapons.”

In response to the attacks, Iran’s Supreme Leader Ayatollah Ali Khamenei stated, “By carrying out these attacks, Israel chose a bitter fate for itself, which it will have to face.” He also said the incident showed the malicious nature of Israel.

Due to possible retaliation, Israel has declared a state of emergency.

An Iranian military spokesman warned that both Israel and the United States would face severe consequences. He said, “Israel and the US will pay a heavy price for the attacks.”

Stay tuned to Brandsynario for the latest news and updates.

Movie Mogul Harvey Weinstein Found Guilty, Again!

movie-mogul-harvey-weinstein-found-guilty-again

The downfall of film producer Harvey Weinstein after the revelations of the sex crimes he committed started a movement against predators, especially those who sit in elite positions and usually get away.

On Wednesday, the disgraced producer was found guilty of committing a criminal sexual act against Miriam Haley. A Manhattan jury delivered the verdict after nearly a week of tense deliberations.

Weinstein, once a Hollywood powerhouse, faced retrial on charges previously decided in 2020. That verdict was overturned on appeal. In this retrial, he was acquitted of a charge involving former Polish model Kaja Sokola.

Jurors, however, could not decide on a third charge concerning Jessica Mann, an aspiring actress, who Weinstein attacked in a Manhattan hotel room in 2013

movie-mogul-harvey-weinstein-found-guilty-again
Harvey Weinstein in the Manhattan Courtroom on Wednesday.

Jury Room Tensions Surface

Deliberations took a dramatic turn. One juror told the judge he felt unsafe after a heated exchange. “I can’t go back in there,” he reportedly said. Other jurors allegedly shouted and made veiled threats like, “I’ll meet you outside one day.”

Judge Curtis Farber acknowledged the conflict but did not declare a mistrial. Weinstein had requested one, arguing he wasn’t receiving a fair trial. “You are endangering me,” he told the judge.

Victims React with Relief

After the verdict, Miriam Haley, “Project Runway” production assistant and Weinstein’s victim, said it gave her hope. “The myth of the perfect victim is fading,” she said. “I hope this result empowers others to speak out.”

Sokola called it “a big win for everyone.” She stood by her testimony and encouraged others to come forward.

Jessica Mann, whose case remains undecided, released a statement. “Rape can happen in relationships. I would never lie about something so traumatic.” She also accused Weinstein’s team of trying to smear her reputation.

Weinstein Still Faces Years Behind Bars

This conviction adds to Weinstein’s legal troubles. He already serves a 16-year sentence in California and had previously been sentenced to 23 years in New York, though that was later vacated.

movie-mogul-harvey-weinstein-found-guilty-again
Source: AP News

Weinstein, now 73, appeared in court in a wheelchair. He has leukaemia and remains in custody at a Manhattan hospital.

Throughout the trial, Weinstein denied all allegations. He claimed all sexual encounters were consensual. His lawyers argued the accusers had ongoing relationships with him and benefited from career opportunities.

A Test for the #MeToo Era

This trial reignites the #MeToo movement spotlight. Though the cultural wave has slowed, the verdict shows that accountability can still follow powerful men. For many, it’s not just about Weinstein, it’s about changing the culture of silence around sexual abuse.

Stay tuned to Brandsynario for latest news and updates

Iran’s IRGC Chief Hossein Salami Killed in Israeli Strikes

irans-irgc-chief-hossein-salami-killed-in-israeli-strikes

Iran’s Islamic Revolutionary Guard Corps (IRGC) Chief Hossein Salami Killed was killed on Friday during Israeli airstrikes known as the Rising Lion operation.

He was considered one of the most powerful figures in Iran. He led the most influential military force and reporting directly to Supreme Leader Ayatollah Ali Khamenei.

According to Iranian state media, Salami died when Israeli missiles struck the IRGC headquarters in Tehran. Analysts suggest that his death, along with other top military leaders, might delay Iran’s ability to respond effectively.

The IRGC described him as “one of the most distinguished commanders of the Islamic Revolution.”

“In all arenas, he stood at the frontlines with a spirit of sincerity, wisdom, and devotion to the Supreme Leader,” he added.

CNN security analyst Beth Sanner compared his death to that of the US Chairman of the Joint Chiefs of Staff, saying, “You can imagine what Americans would do.”

Salami’s Role in Iran’s Military and Regional Strategy

Born in 1960, Salami led the IRGC since 2019, overseeing its broad military reach including intelligence, cyber units and ballistic missile programs.

In 2019, he described missiles as “a way to end the story of American aircraft carriers.”

The IRGC also funds and trains militias across the region and supports Yemen’s Houthis, who have launched attacks on international shipping and Israel.

Salami was involved when Iran directly struck Israel with drones and missiles in 2023. In January, he appeared in footage inspecting an underground missile facility and walked over US and Israeli flags.

In 2020, under his leadership, the IRGC shot down a Ukrainian passenger plane, killing 176 people. Salami publicly apologised and asked for forgiveness.

During protests over Mahsa Amini’s death in 2022, he warned protesters, saying, “Today is the last day of the riots. Do not come to the streets again.”

The IRGC said it remains “fully prepared to deliver a decisive and harsh response” after his death.

Stay tuned to Brandsynario for the latest news and updates.

A 30-Second Mystery: What Could Have Happened to the Air India Flight?

a-30-second-mystery-what-could-have-happened-to-the-air-india-flight

More than 260 people died on Thursday in a devastating Air India plane crash in Ahmedabad. The Boeing 787 Dreamliner plunged just seconds after takeoff, and only one passenger survived. Dozens on the ground also lost their lives as the plane crashed into a doctor’s hostel.

Footage of the crash shows the plane struggling to lift. Flames erupted quickly, and experts began speculating almost immediately about what had happened. One of them, Ahmed Busnaina, an aeroplane engineer and professor, believes engine failure may be the main reason.

a-30-second-mystery-what-could-have-happened-to-the-air-india-flight
Air India Plane Crashes in a Doctor’s Hostel

Flap Malfunction or Thrust Issue?

According to Busnaina, the video raises questions about the plane’s flaps. Flaps extend from the wing during takeoff to create more lift at lower speeds. If the crew forgot to deploy them or if a mechanical fault blocked them, the plane would have needed significantly more thrust to get airborne.

However, Busnaina said flap issues alone wouldn’t explain the full crash. He suspects a loss of thrust as the more critical issue. It could’ve been an engine stall, a compressor failure, or something mechanical like a broken turbine blade,” he explained. “Bird strikes, overheating, or an oil leak — all are possibilities.”

Mayday Signals a Serious Problem

The pilot did send out a Mayday call right before the crash. That’s a clear sign that something went wrong. “Most likely, the engine wasn’t giving enough thrust,” said Busnaina. “That’s when you need the engine most — at takeoff.”

He added that while a plane can keep flying at high altitude with one engine, it can’t take off unless both engines work properly. “There’s no room for error during takeoff,” he said.

Could it be Human Error?

It’s possible, Busnaina noted, that the flaps weren’t deployed due to pilot error. But there’s also a chance of a fly-by-wire malfunction. Modern planes use electric motors instead of hydraulic systems. A software glitch could have prevented flap deployment.

Still, he emphasised that the flight crew usually knows if something is wrong before takeoff. The fact that they proceeded means that something may have failed after they were already in motion.

mystery-what-could-have-happened-to-the-air-india-flight
What happened to the Air India flight that crashed?

Final Answers Await Investigation

Authorities will now turn to the black box to determine what truly happened. Until then, experts like Busnaina can only make educated guesses. But engine failure remains the top theory.

“This tragedy shows how thin the margin of safety can be,” he said. “Every part of that aircraft must work — or it won’t fly.”

Stay tuned to Brandsynario for latest news and updates

Iran Launches Drone Strike After Israeli Airstrikes

iran-launches-drone-strike-after-israeli-airstrikes

Friday rise in tensions as Iran launched over 100 drones toward Israel, retaliating against Israeli airstrikes that killed key Iranian military leaders and nuclear scientists. Israel confirmed the attack and said its defence systems intercepted most drones.

As a consequence, authorities shut down Ben Gurion Airport and activated underground hospital units.

Earlier, 200 Israeli jets carried out a large-scale air campaign across Iran as they confirmed that Israel would soon attack Iran. They targeted over 100 locations, including Tehran, Natanz, Isfahan, and Arak. Reports said the strikes hit nuclear research centres and various military and civilian sites.

The airstrikes killed top Iranian figures like the Military Chief Major General Mohammad Bagheri, IRGC Commander Hossein Salami, and Major General Gholamali Rashid. Supreme Leader Ayatollah Ali Khamenei quickly appointed General Ahmad Vahidi as the new IRGC chief. He also named Rear Admiral Habibollah Sayyari as the interim Chief of Staff of the Armed Forces.

The attack also killed nuclear scientists Dr. Mohammad Mahdi Tehranchi and Dr. Fereydoon Abbasi. Their deaths sparked fears of a regional nuclear crisis. Still, the IAEA confirmed radiation levels at Iranian nuclear sites remained normal.

Iranian Foreign Minister Abbas Araqchi called Israel’s attack a blatant violation of the UN Charter. “Iran’s armed forces will not hesitate to show full strength,” he warned. The IRGC echoed that message, vowing to deliver a clear and forceful response.

The IRGC stated, “Despite the Zionist regime’s heinous crime, we are confident in the dignity and resistance of the Iranian people.” Iranian leaders declared their full readiness to escalate further if needed. Their statement signalled that more retaliation could come.

U.S. President Donald Trump told Fox News he knew of Israel’s plan in advance. While denying direct U.S. involvement. He said, “We will not allow Iran to acquire nuclear weapons.” He added that the U.S. hopes Iran returns to the negotiating table.

UN Secretary-General Antonio Guterres condemned Israel’s attack and expressed serious concern over the strikes on nuclear sites. “The region is already too sensitive for another war,” he said. He urged both nations to avoid further military escalation.

Israeli officials said they expect more Iranian retaliation and remain on high alert. They warned that any Iranian strike would trigger the launch of hundreds of ballistic missiles. The Israeli military stated, “The upcoming hours will be challenging.”

Stay tuned to Brandsynario for the latest news and updates.

Uh-oh! Online Shopping Just Got More Expensive with New Taxes

uh-oh-online-shopping-just-got-more-expensive-with-new-taxes

Earlier this week, the federal government announced the budget for the upcoming fiscal year of 2025/26. The salaried class and government employees were among notable beneficiaries, while many industries could incur losses due to an increase in solar panel taxes and fuel costs.

However, several e-commerce changes were also proposed to enhance Pakistan’s digital economy. These adjustments have implications for both online sellers and consumers. In fact, foreign vendors, like Temu, Amazon and others, were also not spared.

International and Local Online Shopping Platforms in Line of Fire 

The finance minister, Muhammad Aurangzeb, proposed a tiered sales tax system on online purchases via local platforms, e.g. Daraz.pk and OLX. A 1% tax will be imposed on purchases below Rs 10,000. For payments between Rs 10,000 and Rs 25,000, a 2% tax will be imposed.

Surprisingly, purchases above Rs25,000 will be taxed at a reduced rate of 0.25%. Furthermore, purchases made from foreign vendors, e.g. Temu and Amazon, will be subject to a 5% tax.

purchase-made-to-foreignn-vendors-eg-temu-and-amazon-will-be-subject-to-a-50%-tax
Purchases made from foreign vendors, e.g. Temu and Amazon, will be subject to a 5% tax.

For those digital ads targeting Pakistani consumers, foreign vendors will have to pay a 5% advertising tax.

Banks will be required to deduct the taxes imposed on purchases via local and international online shopping platforms. In addition, GST registration has been mandated for all vendors. Unregistered vendors selling goods and services online will be subject to heavy fines (between Rs500,000 and Rs1 million.

What does this mean for Online Shoppers and Sellers?

Consumers should expect notable hikes in their purchases on online platforms as the overall cost of digital services and goods increases. The same platforms are likely to include a detailed breakdown of the sales tax in the checkout receipts.

This would lessen the purchasing power of many, but it causes more problems for the immobile, aged, and infirm who find it difficult to shop physically. Furthermore, discounts and special offers that you see all over right now are likely to decline as these vendors struggle to maintain steady profits.

As for the new compliance demands levied on vendors, home-based sellers and small-scale businesses which rely on online purchases are likely to bear the brunt. Stricter regulations on these vendors could impede the growth of such small set-ups, especially those with unsteady earnings.

This was the first time the government laid a strong emphasis on the digital market, imposing new taxes. While this would certainly enhance tax revenue, rising costs and the collapse of small home-based set ups presents unique challenges that the government failed to tackle.

Stay tuned to Brandsynario for the latest news and updates.