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Schengen Visa Costs Expected to go up by Year End

By
Hera Mannan
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schengen visa

A proposal by the EU Commission to amend the Schengen Visa policy has now been formally adopted by the European Parliament.

Increasing Schengen visa cost is also a part of the changes given in the proposal.

If the Council approves the amendment within the next two months, all visa applicants will be required to pay a fee of €80 instead of €60 by the end of 2019.

This Pakistani Travel Enthusiast Will Inspire You to Travel Across the World

It is believed that the move will encourage tourism and help the region respond to security challenges in a better way.

The decision has been welcomed by EU Commissioner for Home Affairs, Migration and Citizenship Dimitris Avramopoulos.

The new rules will facilitate tourism, trade and business while enhancing our security standards to detect those who pose a threat or have no right to enter the EU. They will also help improve cooperation with non-EU countries on the return and readmission of irregular migrants- Avramopoulos said.

The press release from the European Commission reads:

Whilst EU Member States are among the world’s leading tourist destinations, lengthy and cumbersome procedures can deter tourists from travelling to Europe, redirecting investment and spending to other countries and affecting the EU’s economy negatively.

At the same time, the benefits of visa travel need to be balanced with measures to adequately respond to present and future security and migration challenges.

Schengen Area includes the following 26 European countries:

  1. Austria
  2. Belgium
  3. Czech Republic
  4. Denmark
  5. Estonia
  6. Finland
  7. France
  8. Germany
  9. Greece
  10. Hungary
  11. Iceland
  12. Italy
  13. Latvia
  14. Liechtenstein
  15. Lithuania
  16. Luxembourg
  17. Malta
  18. Netherlands
  19. Norway
  20. Poland
  21. Portugal
  22. Slovakia
  23. Slovenia
  24. Spain
  25. Sweden
  26. Switzerland

The above-mentioned countries eliminated their internal borders to allow free and harmonious movement of people.

They share common regulations for controlling external borders, which helps them battle crime by strengthening the common judicial system and police cooperation.

It also asserts that the benefits of visa travel need to be balanced to adequately respond to security challenges.

Are any Schengen area countries part of your next travel plan? We hope this information will help you prepare for your next excursion better!

Stay tuned to Brandsynario for more news and updates.

Dubai Expo 2020: UAE Expected to Grant Visa on Arrival to More Countries

The Future of Digital Payment Services at Momentum Conference 2019

By
Press Release
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The Momentum Tech Conference is a two-day conference focused on the technology, digital, and entrepreneurial ecosystem of Pakistan. Participants have the opportunity to see different startups showcased, attend workshops, partake in hackathons, and attend keynote sessions and panel discussions.

Investors, tech enthusiasts, and experts from local and global organizations engaged the audience on the latest disruptive and innovative technologies.

Nadeem Shaikh, the newly appointed President of Digital Financial Services for VEON, is a global leader, innovator, and entrepreneur with over 25 years’ experience in the areas of technology, financial services, and has worked in private equity. During Momentum’s closing day, he took to the stage to talk about the future of digital payment services and what needs to be done in ensuring that a sustainable financial ecosystem is developed through local talent in Pakistan.

Shaikh’s extensive fintech experience, including his role as Founder and CEO of Anthemis Group, a global financial services group, not only allows him to find better ways to deliver financial products to Pakistan’s almost 79% unbanked adults, but also guide upcoming, local fintechs in providing services that help today’s tech-savvy customers manage their finances better.

“People need to stop talking about international financial solutions and other successful startups, and focus on writing their own local stories,” Shaikh emphasized

He highlighted the importance of developing an all-inclusive, truly digital financial solution. The solution, according to Shaikh, lies in looking at all aspects of the customers’ life and then using technology to leapfrog the barriers that are holding the digitally excluded back. These elements combined can lead to a state of ‘Financial Wellness’ which has the tremendous potential to transform lives.

“In the end, it is not about selling a product or a service, but about building a solution to every individual’s need,” Nadeem Shaikh.

JazzCash is currently looking to do all that; providing each individual a form of financial solution they require on the road to financial wellness. Today, JazzCash has over 5 million mobile wallets and 80,000+ trusted brands and small and medium-sized companies are a part of the growing network.

As per the World Bank, Pakistan is one of the 11 countries contributing to the next billion new internet users. Couple this with a growing youth population, a surging middle class of about 50 million, and a trajectory towards urbanization, the time is now right for the adoption of mobile banking technologies vertically across all strata to lead Pakistan and its population into a cashless and financially stable future.

 

Telenor Pakistan Wins BIG at First Effie Pakistan Awards 2019

By
Press Release
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Effie Awards 2019

Effie’ the leading international prestigious platform for gauging marketing effectiveness had landed in Pakistan Leading, inspiring & championing the practice and practitioners of marketing effectiveness.

This is the first year of Effie Pakistan and it is dedicated in its stand for effectiveness in marketing communications, promoting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness.

Early this year, when Effie held its inaugural ceremony in Pakistan, it also opened up the call for nominations.

Telenor was the only Telco in all of Pakistan to bag 7 nominations across multiple categories.

telenor paksitan

The challenge didn’t end there. After two jury rounds comprising of national and international jury members from all over the marketing and advertising fields, at the first ever award ceremony, Telenor managed to surpass the tough competition and bag 4 awards.

Here are the campaigns for which Telenor Pakistan won the 4 coveted Effies:

  • Bronze: Apps & software Goonj
  • Silver: Social Good (Services) Ichamp
  • Gold: Corporate Reputation North Plan
  • Gold: Internet & Telecom Telenor 4G Direct Carrier Billing

The award ceremony held in Karachi was a star-studded event and was eclipsed in blue. The winning campaigns deserved their wins and have been recognized as the benchmark for future advertising or marketing efforts that will come out of the Telecommunication industry.

The Effie awards are a source of pride and put the marketing team’s efforts on the map. Now the battle for next year begins so keep a look out for the campaigns that you see this year and watch out for potential winners for next year.

Ehsaas Ramazan Transmission 2019 on Geo TV: Host, Timings & OST

By
Hera Mannan
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ehsaas ramzan

Geo TV’s Ehsaas Ramazan transmission 2019, is ready to engage audiences with Rabia Anum as the host.

The programme will include featured segments with Allama Kokab Noorani, Imran Kalyanvi, Naat Khawan Fasihuddin Soharwardi, Farhan Ali Waris, Imranul Haq Attari and Naheed Ansari as the cooking expert.

Ehsaas Ramazan Host

Rabia Anum, the famous newscaster, took to Instagram to announce that she will be hosting the transmission for Geo TV.

View this post on Instagram

Aaj ki taaza khabar 🗞 📰 😇

A post shared by Rabia Anum (@rabiaanumobaid) on

“When I came to Geo, I was working with such senior people, that I quickly realised that this is not just fun, I really need to become serious about work. I was young when I started working, and I never had to struggle, so even if I was getting less basic salary, I didn’t feel it because I didn’t need it at that time,” she recalled in an interview with Mag the Weekly.

Ramadan Calendar 2019 Pakistan: Sehr o Iftar Timetable

Ehsaas Ramazan Timing

The show is expected to be aired on Geo TV from 3 p.m., Rabia told a fan on Twitter:

Ehsaas Ramazan OST

The OST for Ehsaas Ramazan is sung by the legendary singer, Rahat Fateh Ali Khan.

The poetry of the OST focuses on the essence of Ramazan and has been written by Sabir Zafar.

Take a look at the Ehsaas Ramazan OST here:

https://www.youtube.com/watch?v=lbizeTdDSaI

For the first time ever, Geo TV will make Namaz arrangements for more than 300 people on their set.

The transmission will be based on the themes of social responsibility and generosity towards the community.

It definitely sounds like a show that our nation, as a whole, really needs.

Which channel’s Ramzan transmission are you looking forward to following?

Let us know in the comments! Stay tuned to Brandsynario for more news and updates.

Met Gala 2019: Most Daring & Crazy Looks From the Red Carpet

By
Hira Ahmed
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met gala 2019

We all know that the Met Gala is no ordinary fashion event! Celebrities around the world gather under one roof and with their bold and irreverent looks.

On the red carpet, celebrities follow the theme and try to opt for unusual fashion trends and catch the attention of their followers around the world.

This year’s theme was ‘Camps Note On Fashion’ and the stars channeled their inner fashionistas to stun their fans and followers.

IIFA Awards 2018: Best and Worst Dressed Celebrities!

The Met Gala was attended by Priyanka Chopra, Nick Jonas, Deepika Padukone, Isha Ambani, Kylie Jenner, Kim Kardashian, Harry Styles, Jennifer Lopez, Miley Cyrus, Sophie Turner, and many other big names.

With their looks making rounds on social media. We decided to see which of these celebs manage to nail the red-carpet outfit and look.

Here are the most daring looks from the Met Gala 2019!

1- Priyanka Chopra

The Bollywood actress Priyanka Chopra looked absolutely stunning in a silver gown with colorful ruffles on her high-slit skirt. She coupled her look with a spiked silver crown and we just couldn’t get our eyes over her.

View this post on Instagram

Met 2019

A post shared by Priyanka Chopra Jonas (@priyankachopra) on

2- Kim Kardashian

The makeup mogul Kim Kardashian wore Thierry Mugler and her dress absolutely looked like it was dripping on the red carpet.

3- Jared Leto and Ezra Miller

Jared Leto And Ezra Miller took to show to a whole new level with their unusual fashion statement

View this post on Instagram

👑 #jaredleto #metgala

A post shared by Marianna Antonopoulou (@marianna.antonopoulou) on

4- Katy Perry

Katy Perry never fails to surprise us when it comes to getting dressed in Met Gala.

View this post on Instagram

#katyperry #metgala #metgala2019 #metcamp

A post shared by Met Gala 2019 (@metgala.outfits) on

5- Lady Gaga

She walked in a fuchsia pink gown by Brandon Maxwell and oh my, she just left us awestruck!

Have something to add to the story? Let us know in the comments section below.

For more updates and details, stay tuned To Brandsynario.

The article was first published on Very Filmi.

Pakola to Launch Pure Drinking Water

By
Ghazala Sulaiman
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pakola

Pakola has long been one of Pakistan’s most popular local drinks.

In 1950, the founder Haji Ali Muhammad launched the country’s first soft drink brand and its tagline ‘Dil Bola Pakola’ became a national sensation.

Over the years, the company has extended its product portfolio and has launched variants like Pakola Orange, Pakola Lychee, Pakola Raspberry, Pakola Fresh Lime, and Pakola Vino.

However, the manufacturers of Pakola ‘Mehran Bottlers’ are now planning to take a giant leap in the beverage industry and are launching a new brand.

Pakola has been teasing the new product on its social media and from the looks of it, the new entrant is “Pure Drinking Water”

The video showcases a bottle with a flowing waterfall, signifying that a water brand is on its way.

Pakistanis were quick to guess the hint on Pakola’s Facebook page.

However, some marketing critics on the Facebook group ‘Khalid Alvi Marketing Next’ pointed out that the creative concept is old and copied.

It is to be noted that prominent brands like Aquafina, Dasani, and Nestle already dominate the bottled water market in Pakistan.

Pakola will have to use strong promotional strategies to earn a chunk in the market. However, Pakistanis are loyal to the green-colored soda brand and chances are high that fans would trust in the credibility of its bottled water.

Will Pakola struggle or will it be successful in winning the hearts of the market? Let’s wait and watch.

We have reached out to Pakola for a statement over the matter and are awaiting their response.

This is a developing story.

Stay tuned to Brandsynario for more updates.

Sham Idrees & Wife Froggy Mob Attack: Here’s What YouTubers Are Saying!

By
Hira Ahmed
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sham idrees

The war between Pakistani-Canadian Vlogger, Sham Idrees and Pakistani Youtuber Saad-ur-Rehman aka Ducky Bhai has taken social media by storm.

Here’s What Has Happened So Far!

The Pakistani YouTuber Ducky Bhai claimed that Sham Idrees threatened his family after he refused to collaborate and meet with him.

Have a look at the video below.

https://www.youtube.com/watch?v=vSQeAgGUA80

Waqar Zaka Exposes Zaid Ali, Schools Sham Idrees for Threatening Ducky Bhai

As soon as he released the video, social media reacted to it and the whole controversy kickstarted a massive debate on the matter.

The fans and followers of Ducky Bhai were actually unhappy resulting in making them furious and further bashing him.

Sham & Froggy Hit by Mob

Last weekend, Sham Idrees went to a mall in Karachi to meet and greet with his fans but a number of people attacked him and his wife Froggy.

A video has surfaced online where the crowd can be seen beating Sham Idrees and chanting Ducky Bhai’s name.

Have a look at the videos below.

 

https://www.youtube.com/watch?v=9gSy57JHxj8

Later, Sham took to Twitter and expressed his regret over the attack on children and his wife.

Froggy Helds Ducky Bhai Responsible for the Mob Attack

Earlier today, Froggy Queen also recorded a video in which she held Ducky Bhai responsible for getting punched on her face.

https://www.youtube.com/watch?v=JKsXLec5sac

Rahim Pardesi Accuses Froggy of Lying About Being Punched

Rahim Pardesi is famous for his avatar called Nasreen and has a huge fan following on YouTube. While condemning violence on Sham & Froggy, he pointed out that nobody was punched during the mob attack and all the claims are false.

https://www.youtube.com/watch?v=jx7BLN0UCEw

Ducky Bhai & Zaid Ali Condemn the Attack

The unfortunate incident caught the attention of Ducky Bhai after which he took to his social media account and condemned the attack.

He wrote:

Just heard about the assault on Froggy at Sham’s meet & greet today. This type of disgusting behavior should never be tolerated at any cost, especially on a woman. Fans should enjoy the occasion by staying in their limits. This is not what I or any other YouTuber encourage to do.

Zaid Ali too took to Twitter and condemned the attack!

Have something to add to the story? Let us know in the comments section below.

For more updates and details, stay tuned to Very Filmi.

Shahid Afridi Lashes Out at Feminists in Game Changer

By
Hera Mannan
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shahid afridi

The legendary cricketer, Shahid Afridi is one of the most popular and controversial Pakistani sportsmen worldwide.

With a career that lasted over twenty years, he holds the distinction of having hit the most number of sixes in the history of ODI cricket.

The player recently released his biography called Game Changer on April 30.

Game Changer Controversy: Gautam Gambhir Hits Back at Afridi

 

Authored by Wajahat S. Khan, the book is an intriguing memoir of Afridi’s life as a cricketer and his thoughts on the future of Pakistan.

One of the many things that caught the media’s attention is his ruling about his daughters only playing indoor sports.

In Game Changer, Shahid Afridi said that he will not allow his daughters to play Cricket or any outdoor sport for that matter.

Afridi has four daughters, namely Aqsa, Asmara, Ansha, and Ajwa.

He said his girls have permission to play any sport they like, as long as it is indoors.

He also added that they will not be allowed to play Cricket and other outdoor sports owing to social and religious reasons.

“Aqsa is in the 10th grade, Ansha is in the ninth. They’re both great at sports and even better in academics”

“Ajwa and Asmara are the youngest and love to play dress-up. They have my permission to play any sport, as long as they’re indoors. Cricket? No, not for my girls. 

Well aware of the kind of response he will probably receive from feminists on his stance, he lashes out at feminists and further adds:

“It’s for social and religious reasons that I’ve made this decision and their mother agrees with me. The feminists can say what they want; as a conservative Pakistani father, I’ve made my decision” 

Game Changer: Shahid Afridi’s Biography to be First Released in India

Of course, Twitter has a lot to say about this.

All kinds of labels like hypocrite, misogynist are being put on him for this.

 

Does this make him a protective, caring father or an overly conservative one? What do you think?

Let us know what you think about his decision as a father in the comments below.

 

 

Changan Karvaan 2018 Price in Pakistan & Specifications

By
Anusha Sachwani
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Changan Karavan 2018

Update: Chinese automotive manufacturer Changan has officially launched Changan Karvaan in Pakistan.

The brand rolled out its first locally assembled vehicle in Pakistan on May 2nd, 2019.

The Changan Karvaan is now the first official variant to be assembled in Changan’s assembly plant in Karachi which has a production capacity of 30,000 vehicles per annum.

Changan has selected Pakistan as a strategic export base for right-hand drive (RHD) markets which means that vehicles produced in Pakistan will be sold to Changan’s distributors in South Africa, Malaysia, Indonesia and other RHD countries. -Danial Malik, the CEO of Master Motors

changan karavan pakistan

The Karvaan is a 6-seater minivan with a 1.0-liter 4-cylinder OHC engine under the hood and 5-speed manual transmission. It has the ability to produce 68 hp at 6000 rpm and 92 Nm of torque at 4800 rpm.

It comes with many features including:

  • LED Headlights
  • Fog Lamps
  • Dual-wing Chrome Radiator Grille
  • LED Tail Lamps
  • 14-in Alloy Rims
  • Rear Sliding Door
  • Side Mirrors with Wide-Angle View
  • Fabric Seats
  • Climate Control
  • 4 Air Ducts
  • FM Radio
  • AUX Connectivity
  • Seatbelt Reminder
  • Front Disc Breaks

Chinese manufacturer Changan is ready to make waves in Pakistan. One of the upcoming vehicles the brand is bringing is the Changan Karavan 2018 also known as Changan Star 5.

The 1000cc dynamic minivan is equipped with a 1.5L engine, however, it is expected that the variant in Pakistan will come with a 1L engine mated to a 5-speed manual transmission.

Taxes on Imported Cars Decrease!

Changan Karavan 2018 Specifications

Overall Length     Overall Width     Overall Height     Wheelbase

3980mm               1620mm              1890mm                —

                                      Engine
                       1.2L E-power I4 DOHC, MPI

Displacement          Maximum Output          Maximum Torque

1243cc                68 kW at 6000 rpm         113 Nm at 4800 rpm

Color Variants

The Changan Karavan comes in two color variants- white and silver.

Price

The expected price of Changan Karavan 2018 in Pakistan is Rs 10 Lacs.

What do you think about the new minivan?

Stay tuned to Brandsynario for more news and updates.

Toyota Car Prices Increase Following Rupee Devaluation

Apple’s Secret Plan to Dethrone WhatsApp in Works: Report

By
Anusha Sachwani
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Apple vs WhatsApp

WhatsApp is one of the biggest social platforms used to communicate with loved ones all around the world. Apple has a similar platform which offers fewer features called iMessages.

Apple is reportedly working on improving its iMessage service by bringing in more features to give WhatsApp tough competition. Since WhatsApp has been the more dominating application on both Android and iPhone, the brand will have to bring in a winning strategy.

Bloomberg shares that Apple iMessage is likely to receive a new update soon in which users will have the option to keep a display image and name. With WWDC hardly a month away, Apple might announce this exciting news at the platform.

Instagram & Snapchat Likely to Restrict Screenshots After WhatsApp

Furthermore, the reports suggest that iMessage is also expected to get a “dedicated menu in the conversation view to send sticker versions of Animojis.” The features are expected to be rolled out for MacOS and WatchOS as well.

Facebook CEO Mark Zuckerberg has also called Apple’s iMessage feature the “biggest competition” to the world’s biggest social media platform. He added, “Apple bundles iMessage as the default text app and it’s still ahead.”

If Apple does have a secret plan to dethrone WhatsApp, we wonder how will the Facebook-owned platform give their rival a tough time ahead.

We will find out soon enough.

Stay tuned to Brandsynario for more news and updates.

WhatsApp Group Blocks Random People Adding Users to Unwanted Groups

Google & Apple Removed Three Dating Apps: Here’s Why!

By
Anusha Sachwani
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Google and Apple Remove dating apps

Google and Apple have removed 3 dating apps from their respective stores after it was found that they were being used by predators to prey on children.

Reportedly, the applications violated minor privacy laws by allowing children under the age of 13 to sign up. Furthermore, collected their data which could allow sexual predators to contact the children as per CNBC’s report.

It was also shared that the agency alleged that the Wildec apps collected “users’ birthdates, email addresses, photographs, and real-time location data,” nonetheless took no action to remove users 13 years or under despite claiming they had privacy policies.

Popular Google Play Store Applications Hit By Malware!

From the official statement:

The letter also noted that allowing adult users to communicate with children poses a serious health and safety risk. Several individuals have reportedly faced criminal charges for allegedly contacting or attempting to contact minors using Wildec’s apps, the letter added.

The letter further noted that Wildec appeared to be aware that children under 13 were using all three apps and, given this, was obligated to comply with COPPA’s requirements.

Google Warns Users Over Critical Chrome Bug Being Used by Hackers!

The Federal Trade Commission (FTC) has issued an additional parental advisory making it explicitly clear that the apps could make minors vulnerable to sexual predation:

FastMeet, Meet24 and Meet4U let children create public dating profiles. So, adults can use these apps to connect with children. If that’s not scary enough, the apps collect users’ real-time location data. In other words, adults – including sexual predators – can search by age and location to identify children nearby.

In recent times, it was found that age-restriction does not stop children from signing up for applications which are meant to be for adults. The UK authorities had “investigated more than 30 incidents of child rape since 2015 on dating apps like Tinder and Grindr.” Other popular games and platforms like Fortnite and Minecraft have also been the victims of child predators in the past.

Parents are advised to keep an eye out on their children’s activities for their own safety and well being.

Stay safe and stay tuned to Brandsynario for more news and updates.

Facebook Groups in Pakistan are Promoting Prostitution & Drugs

FEMPROW: Empowering Women in Pakistan

By
Web Desk
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FEMPROW

According to a report by World Bank in 2017, Pakistan has the world’s lowest rate of women’s entrepreneurship with only one percent of female entrepreneurs compared to 21% male entrepreneurs.

The Bank said less than 12% of firms in Pakistan have female participation in ownership compared to more than 18% in South Asia and 34% globally. Only 6% of these firms have a majority of female ownership, which is nearly half the South Asian average of 11%.

A recently-conducted 2-day session by FEMPROW was a notable step to support women entrepreneurs achieve their well-deserved status in society in Pakistan.

femprow inner

With trainers and industry experts Adeeqa Nazir (Head of Influencer Marketing and PR, Digitz) and Salman Yahya (Head of Digital Media Department, Digitz), the workshop was supported by Facebook Community Leadership Program.

Adeeqa is a digital media enthusiast, with a portfolio expanding with over 8 years of experience in creating digital strategies and plans for well-reputed and elite companies like Coca-Cola, Unilever, P&G National Foods, Dalda Foods, HBL, UBL, L’Oreal and more.

Salman is that person who you’d approach for knowledge about how to get digital media outreach and how to formulate a strategy. Salman also has worked with a number of brands including national and international market leaders such as GSK, Toyota, National Foods, Tetra Pak, Dalda Foods, Pizza Hut R&B. Moreover, he has won the award for Global Marketing Excellence (Best implementation of Portfolio management for Coca-Cola).

Digital Tools to Help Females Grow their Business

FEMPROW is an initiative designed to strengthen women’s prowess as entrepreneurs. The 2-day session included consultation on the content building, content marketing, and Facebook Ad Tools.

Industry experts Adeeqa and Salman helped participants understand how they can notch their home-based businesses up by organizing their content roll-out, media strategy, and execution. 

Posted by Femprow on Friday, May 3, 2019

The main focus of the initiative was to promote the culture of entrepreneurship and ownership of businesses amongst women so that golden ideas can find a platform to be nurtured at.

FEMPROW has a number of services to offer in the 1-year program duration, including:

  • Online Training
  • Offline Training and Workshops
  • Support Circles
  • Promotions for Women-Owned Businesses

FEMPROW: Supported By Facebook Community Leadership Program

Supported by Facebook Community Leadership Program, FEMPROW was supported by the famous Nadia Patel Gangjee (also popular for being the founder of Sheops, Pakistan’s first online marketplace for women in 2015).

Nadia was also a speaker at UN Women and EU Commission’s high-level conference ‘Closing the Digital Gap for Women and Girls in Developing Countries’ at EU Headquarters in Brussels, alongside UN Women Executive Director Phumzile Mlambo-Ngcuka.

She is also an Alumna of FBStart 2.0, 2018, FB’s invite-only accelerator program for 14 high-potential startups from the world. She is also a Fellow, Facebook Community Leadership Program, Lead Trainer for Facebook in Pakistan and a Global Community Lead for Facebook.

The FEMPROW leadership program aims to bring together 115 community leaders worldwide at Facebook headquarters for leadership training, support and financing to further their social cause.

Collaboration with Deaf Tawk

fempow workshops

One of the most important things to note about the session was that it included 8 deaf participants.

There were two interpreters to help the participants understand the presentations.

Deaf Tawk is an initiative aimed to break the communication barrier between deaf and non-deaf individuals.

The initiative promotes the idea of inclusivity in workplaces and businesses, helping disabled individuals to play an equally important role at workplaces.

Have a Business Idea up your Sleeve?

It is high time that, instead of focusing on getting girls married-off soon, we focus on educating and empowering them.

FEMPROW looks like a promising initiative that will enable women to acquire and harness leadership tools to achieve their well-deserved place in the society.

Do you have a business idea in mind and plan to run it independently? Learn more about FEMPROW here and equip yourself with the tools you need to succeed:

PAS Holds its First Effie Awards Pakistan: Complete Winners’ List

By
Web Desk
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effie awards 2019

The 1st Effie Awards Gala Night, organized by the Pakistan Advertisers Society (PAS) took place in Karachi on 4th May 2019 at the Global Marquee.

Effie Awards with its 51 national programmes, 4 regional awards and 1 global award, leads, inspires and champions the practice and practitioners of marketing effectiveness, whose efforts are celebrated with the award.

With the affiliation with Effie Worldwide, PAS Awards, which has been Pakistan’s most prestigious marketing effectiveness award programme, joined the global Effie network to become Effie Awards Pakistan.

The winners were awarded a Gold, Silver and Bronze trophy.

A special recognition award, the Grand Effie Award was also awarded to the most effective campaign of the year.

The Effie Pakistan finalists and winners also received credit in the Global Effie Index, which identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from all Effie competitions worldwide.

It is to be noted that the Effie Index is the most comprehensive global ranking of marketing effectiveness.

Uniting Pakistan’s Marketing & Media Fraternity

Effie Awards Pakistan 2019 witnessed more than 600 people gracing the gala night.

Spotted at the event were Industry stalwarts like Asif Aziz, Chairman, PAS and COO JAZZ, Dr. Zeelaf Munir, President and CEO, EBM, Shazia Syed, Chairperson, Unilever Pakistan, Sultana Siddiqui, Chairperson, HUM TV, Sarfaraz A. Rehman, Jury Chair, Ms. Amber Saigol, Chairperson, DAWN Media Group and Sarmad Ali, Group CEO, Marketing, Jang who also  handed the trophies to the lucky winners.

Mr. Asif Aziz, Chairman PAS on the occasion stated:

“Bringing Effie awards to Pakistan is a proud moment, not only for PAS but for the entire industry as we all share its mission”

This year, the Effies featured:

  • 14 regular categories
  • 11 specialty categories
  • 4 special awards

From these categories, the following number of accolades were awarded from over 200 entries to clients and agencies across various categories:

  • 20 Bronze winners
  • 15 Silver
  • 10 Gold

The Grand Effie

The Grand Effie was awarded to UN Women campaign ‘The Bridal Women” developed by BBDO Pakistan.

Agency Network of the Year & Marketers of the Year

“Ogilvy Pakistan” was awarded the Effie Pakistan 2019 Agency Network of the Year and “Unilever Pakistan” and “Coca-Cola Pakistan” were awarded the Effie Pakistan Marketers of the Year.

Lifetime Achievement Award

The most coveted PAS Lifetime Achievement Award was presented to Mr. Aftab Tapal, Chairman of the Board, Tapal Tea for his leadership and vision that has led to the creation of a major mainstream Pakistani brand that is a source of inspiration for up and coming entrepreneurs.

Special recognition shields were also presented to Jang and DAWN Media group for their efforts in the field of marketing and advertising.

Mr. Qamar Abbas, Executive Director, PAS said that:

“2018-19 was all about making Pakistan visible internationally. Effie will not only help us further raise the standard of marketing communication in Pakistan but will give us an opportunity to showcase our outstanding work globally.”

Glimpses from the Red Carpet

The red carpet was hosted by Mr. Yawar Iqbal, Executive Creative Director, JWT/Grey, and Ms. Mahnoor Nadir.

Posted by Brandsynario on Saturday, May 4, 2019

Posted by Brandsynario on Saturday, May 4, 2019

Posted by Brandsynario on Saturday, May 4, 2019

Posted by Brandsynario on Saturday, May 4, 2019

Posted by Brandsynario on Saturday, May 4, 2019

Leo Twins created magic on the stage with a mesmerizing rendition and a hilarious comedic performance by the renowned Umar Rana left everyone laughing in their seats.

Sponsors & Partners

This year, National Foods hosted the Dinner and enthralled the guest with their mouthwatering delights. English Biscuit Manufacturers presented an award in a special category and also set-up an EBM Café. Unilever Pakistan and Jubilee Life participated as a category sponsor.

Active Media displayed a beautiful Active Lounge, and Candyland was the gift bag sponsor. Kantar Pakistan had also earlier sponsored the Effie Pakistan jury sessions.

The event was managed by H&S Connect and choreographed by The Woot. Jang Media Group was the Print Media Partner, Adcom Leo Burnett was the Digital/Creative Partner, MK Digital was Digital PR Partner, Bogo, Scentsation, and Espresso were generous gift partners.

MindMap was the digital partner, Brandsynario was the online publication partner, FM 91 was the radio partner, and Junoon was the Online Streaming Partner.

Winners of the Night

Check out the complete winners’ list of Effie Awards Pakistan 2019

Category: Branded Content

Category: Automotive

Category: Apps & Software

Category: Positive Change Social Good- Brands (Products)

Category: Positive Change Social Good- Brands (Services)

Posted by Effie Pakistan on Saturday, May 4, 2019

Category: Positive Change Social Good- Non Profit

Posted by Effie Pakistan on Saturday, May 4, 2019

Category: Health- Services

Posted by Effie Pakistan on Saturday, May 4, 2019

Category: Passion for Pakistan

Posted by Effie Pakistan on Saturday, May 4, 2019

Category: Seasonal Marketing

Posted by Effie Pakistan on Saturday, May 4, 2019

Posted by Effie Pakistan on Saturday, May 4, 2019

Posted by Effie Pakistan on Saturday, May 4, 2019

Category: Culinary

Posted by Effie Pakistan on Saturday, May 4, 2019

Posted by Effie Pakistan on Saturday, May 4, 2019

Category: Personal Care

Posted by Effie Pakistan on Saturday, May 4, 2019

Category: Sustained Success- Products

Posted by Effie Pakistan on Saturday, May 4, 2019

Posted by Effie Pakistan on Saturday, May 4, 2019

Category: Sustained Success- Services

Posted by Effie Pakistan on Saturday, May 4, 2019

Category: Restaurants

Posted by Effie Pakistan on Saturday, May 4, 2019

Category: Tropical Marketing

Posted by Effie Pakistan on Saturday, May 4, 2019

Category: New Product & Services

Posted by Effie Pakistan on Saturday, May 4, 2019

Category: Beverages Cold

Posted by Effie Pakistan on Saturday, May 4, 2019

Posted by Effie Pakistan on Saturday, May 4, 2019

Posted by Effie Pakistan on Saturday, May 4, 2019

Posted by Effie Pakistan on Saturday, May 4, 2019

Category: David Vs.Goliath

Posted by Effie Pakistan on Saturday, May 4, 2019

Posted by Effie Pakistan on Saturday, May 4, 2019

Category: Corporate Reputation

Posted by Effie Pakistan on Saturday, May 4, 2019

Category: Finance

Posted by Effie Pakistan on Saturday, May 4, 2019

Category: Snacks & Desserts

Posted by Effie Pakistan on Saturday, May 4, 2019

Posted by Effie Pakistan on Saturday, May 4, 2019

Category: Household Supplies & Services

Posted by Effie Pakistan on Saturday, May 4, 2019

Category: Home Furnishings & Appliances 

Posted by Effie Pakistan on Saturday, May 4, 2019

Category: Internet & Telecom

Category: Agency of the Year

Posted by Effie Pakistan on Saturday, May 4, 2019

Category: Marketer of the Year

Posted by Effie Pakistan on Saturday, May 4, 2019

Category: Effie Grand Prix

Posted by Effie Pakistan on Saturday, May 4, 2019

Category: Lifetime Achievement Award

Posted by Effie Pakistan on Saturday, May 4, 2019

Congratulations to all the winners’.

QMobile Returns with New Entry-Level Smartphones After 18 Months

By
Anusha Sachwani
-
QMobile TVC 2019

QMobile has been missing in action for some time now. However, it is back with a bang!

The brand has made a comeback on TV and the markets with their new entry-level smartphones Phantom P1, Phantom P1 Pro, QMobile LT360, QMobile Fire and QMobile HD+ in Pakistan.

The brand has roped in one of the country’s most senior talents Javed Sheikh in an emotional advert which highlights the consumer’s trust with the brand.

It also highlights how it’s cheap to own and has a long-lasting battery. There was no news of any recent launches or ads from the brand’s end previously.

Watch the TVC Below

https://youtu.be/foTvcI32AK8

QMobile Manufacturer Declares Bankruptcy

However, with this advert, it looks like the brand is back with new handsets to appeal to the masses.

Previously, the brand found itself in a bit of trouble as customs officials had recovered thousands of smuggled QMobile smartphones worth over Rs. 1 billion in an attempt of tax evasion which had shaken the company to its core.

Qmobile & Amazon Goods Wrongfully Smuggled within Pakistan

Ramadan Deals 2019: Sehri & Iftar Deals

By
Hera Mannan
-
ramadan deals 2019

With Ramadan 2019 finally here, discounts, deals, and offers are being rolled out so you can enjoy Sehri and iftar deals on a budget throughout the holy month!

From quirky new cafes, roadside dhabas to high-end restaurants and renowned fast food chains, all kinds of eateries are introducing iftar deals 2019.

Ramadan Calendar 2019 Pakistan: Sehr o Iftar Timetable

Check out all these tempting offers for this Ramadan and choose the ones that best fit your pocket, taste, and mood.

Ramadan Deals 2019: A Complete Guide

Sehri Deals:

Delfrio:

https://www.facebook.com/delfrio/photos/pb.195412233818206.-2207520000.1557217951./3193608927331840/?type=3&theater

Pizza Max:

Bonsai:

Iftar Deals:

OPTP

Ala Rasi

Bonsai

 

KFC

https://www.instagram.com/p/BxIYgUChe8L/

 

Nandos 

https://www.facebook.com/nandospak/photos/a.364978686867531/2522342501131128/?type=3&theater

The Deli

Tao

Chop Chop Wok

Pizza Max

Barcelos

Burger Shack

https://www.facebook.com/theburgershackpk/photos/rpp.451044901975954/664796870600755/?type=3&theater

 

Wingitt

Vintage Cafe

Pie in the Sky

Kababjees

Bam-Bou

Delfrio

Meikong Cafe

Mad Roosta

Bellavita

Cocochan

Dialogue

Newyork Coffee

Ramadan 2019 Office Working Hours Revealed

There is something for everyone is the list of Sehri and Iftar deals, and we hope you will make the most out of it!

Ramadan Mubarak and bon appetit!

This is a developing post.

Stay tuned to Brandsynario for more updates.

 

Suno Chanda Season 2 on HUM TV: Timings, OST & More

By
Hera Mannan
-
Suno Chanda Season 2

Undoubtedly serving as one of the biggest sources of entertainment for our post-iftaar hours last Ramadan, Suno Chanda Season 2 is all set to hit our screens this year.

Its promos released by HUM TV today on their Facebook and Instagram accounts are going viral, and needless to say, all of us are drooling over it!

The highly unpredictable yet coveted relationship of Farhan Saeed and Iqra Aziz’s on-screen couple had the power to get thousands of people addicted to the rom-com.

The wait is over! The most loved couple of the season is coming back on our TV screens.#SunoChanda Season 2.#ComingSoon on #HUMTV

Posted by Suno Chanda on Sunday, April 21, 2019

This Khaani Actor is Dating Suno Chanda Star and Fans are Surprised!

It made us laugh, cry, lose our minds, and what not! It was the kind of relationship that gave butterflies in many tummies! Jiya and Arsal became iconic with their love-hate relationship is once again prepared to make your heart miss a beat.

Suno Chanda (Season 2) – Promo

Kya nawa katta khulne jaraha hai?Presenting the 2nd promo of Suno Chanda – Season 2Starting from 1st Ramzan, Daily at 9:10 PM on #HUMTV

Posted by Suno Chanda on Monday, May 6, 2019

While in Suno Chanda Season 1 Saima Akram showed the couple’s naughty, juvenile relationship during their pre-marriage, engagement period, Season 2 will bring lots of exciting new bits from their life as a married couple.

How will they act as husband and wife? Will their feelings for each other change at all? Will their communication gap shrink and will they learn to express their love to each other any better? Will they learn to handle their relationship wisely this time, and will living in a joint family as a married couple takes a toll on them?

Is it really going to be happily ever after? Or will they prove to be not-so-right for each other?

The suspense is real, and we are all thrilled to watch it. The main cast of the awaited drama series will remain the same, and we cannot wait to see how the much loved and cheered-for relationship progresses!

Suno Chanda Season 2 Timings

Suno Chanda will air daily from 1st Ramadan at 9: 10 PM

Posted by Suno Chanda on Friday, May 3, 2019

Suno Chanda Leaked BTS Gives us a Hint at What Might Happen Next!

OST

Suno Chanda (Season 2) – Lyrics

Here's a treat for all the #AjiyaArsal fans! 💕✨💥Don't forget to watch Suno Chanda – Season 2 Starting from 1st Ramzan, Daily at 9:10 PM on #HUMTV

Posted by Suno Chanda on Saturday, May 4, 2019

Stay tuned to Brandsynario for more updates.

 

Apple Reportedly Lying About iPhone’s Battery Life: Sources

By
Anusha Sachwani
-
iPhone Battery

It looks like Apple has been caught reportedly lying about their iPhone’s battery life! According to a new report by Which?- advocacy group based in the UK, the brand is exaggerating!

In a test, Which? took 9 iPhone models and discovered that all of the phones fell short of Apple’s claims by between 18-51%.

Reportedly, the worst life-span belong to the iPhone XR for which Apple had claimed gives 25 hours on a full charge however after testing it was found that it only lasted 16 hours and 32 minutes, which is approximately 51% in battery terms.

Apple Sued for $1 Billion After Facial Recognition System Leads to False Arrest!

This comes as a shock to many as the iPhone XR was talked about mainly for its long-lasting battery amongst its other pros.

“We rigorously test our products and stand behind our battery life claims,” Apple told Business Insider, in response to Which?’s report. “With tight integration between hardware and software, iPhone is engineered to intelligently manage power usage to maximize battery life.”

Not only was Apple found ‘guilty’ of the exaggeration, Which? found HTC also guilty of the same. The average talk-time of HTC was claimed to be 20.5 hours,  but tests lasted for only an average of 19.6 hours with a 5% difference.

Whereas the report also found that Nokia, Samsung, and Sony actually underestimated the average talk-time of their sets. Sony claimed that its Xperia Z5 will last 17 hours but the test showed it lasted for a good 25 hours and 52 minutes.

Stay tuned to Brandsynario for more news and updates.

Samsung Exposes Apple’s Ridiculous Repairing Costs

Karachi Traffic Update: Citizens Facing Massive Traffic Jam in Various Areas

By
Ghazala Sulaiman
-
Karachi Traffic Update

Just a day before Ramadan 2019, a massive traffic jam has struck various areas of Karachi and citizens are complaining about being stuck in bumper-to-bumper traffic.

According to reports, the following areas have been closed for traffic:

  1. 1. Due to Security Reasons Aiwan-e-Saddar road (Governor House road) is closed
  2. 2. Fawara Chowk to MR Kiyani Din Mohammad Wafai road is closed

Horrible traffic jam is being reported in the following areas:

  1. Massive traffic jam at Shahra-e-Faisal from Nursery to Metropole
  2. Massive traffic jam at Abdullah Haroon road from Karachi Marriott till Metropole
  3. Traffic jam at Shahra-e-Liaquat from Regal Chowk to Burns road Fresco Chowk
  4. Massive traffic jam at Karsaz from Shahra-e-Faisal to National Stadium Bridge
  5. Massive traffic jam at Liaquatabad no. 10 to Hassan Square

#Karachi traffic update – Traffic jam in several areas of Karachi since few hours, avoid following locations.#Ramazan

Posted by Shery Syed FC on Monday, May 6, 2019

It is advisable for citizens to stay updated with traffic and plan accordingly to avoid being unnecessarily stuck for long hours.

This is a developing post.

Stay tuned to Brandsynario for more updates.

Bhook Drama on Hum TV: Timings, Plot & Teasers

By
Hera Mannan
-
bhook

Veteran Pakistani actress and morning show host, Maira Wasti took to Instagram to announce the arrival of her upcoming project, Bhook drama on HUM TV.

Bhook will be aired on HUM TV in Ramzan 2019.

The heart-rending drama is produced by Moomal Entertainment and is directed by Mohsin Ali.
Its story revolves around the sheer suffering of a mother who, driven by poverty and subsequent dismay, ends up killing her own children.

The popular Humsafar actress, Hina Khawaja Bayat is also featured on the poster alongside Maria. It seems she, too, is a major part of the plot.

Reinvigorate your Ramzan Spirit a Few Days Early with a Recap of Surf’s Ramzan Campaigns

The drama is based on mature, harsh, and a very real plot which will make it an eye opener for the audience.

Promos

https://www.youtube.com/watch?v=NPQC1CmdBA8

HUM Network is making this drama specifically for Ramzan, hence it will be a short series consisting of five episodes only. Repeat telecast will also be available on the channel.

https://www.youtube.com/watch?v=-FBZMVCiR70

The third teaser is as intense as the other two. It shows children imploring their mother for food, while the mother’s eyes are overflowing with resignation and despair.

How poor does one have to be that their situation forces them to kill their own offspring?

How does a mother feel when she has to choose between eating herself and feeding her children?

What action does the judiciary take when a mother is presented in court for doing the only thing she could do?

Who do we hold responsible for such barbarity?

Among other exciting shows part of the Ramzan transmission 2019, Bhook is definitely one we’re looking forward to!

Cast

Maria Wasti,

Kamran Jillani,

Nazar ul Hassan,

Naeema Butt and others

Timings

Timings of Bhook drama are yet to be announced.

Atlas Honda Bike Prices Increased by up to PKR 2,000!

By
Anusha Sachwani
-
Atlas Honda Bike Prices

Atlas Honda bike prices have increased for the new month of May 2019. The prices have gone up by up to PKR 20,000 on 9 different variants.

The reason behind the hike in price is most likely to be the Rupee depreciation against the Dollar.

The models which have now been given a new price-tag are as followed:

PKR 400 Increased

  • Honda CD-70: PKR 70,900
  • Honda CD Dream: PKR 74,900
  • Honda Pridor: PKR 96,900

PKR 1,500 Increased

  • Honda CG125: PKR 117,500
  • Honda CG125S: PKR 136,500
  • Honda CG125S Special Edition: PKR 137,900
  • Honda CB125F: PKR 161,500
  • Honda CB125F Special Edition: PKR 163,500

Honda CB 125F 2019 Price in Pakistan & Specifications

PKR 2,000 Increased

  • Honda CB150F: PKR 193,900

Furthermore, it was reported that bike sales dropped by 6% of the first 9 months of the fiscal year as per reports by PAMA. Atlas Honda bike sales decreased from 838,395 to 823,918 in 9MFY19.

On the other hand, Suzuki and Yamaha’s sales have improved as 17,873 and 18,193 units were sold during the last 9 months whereas the brands stood at 15,971 and 15,083 in 9MFY18.

Stay tuned to Brandsynario for more news and updates.

Honda Civic RS Turbo Price in Pakistan & Specifications

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