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New Budget For FY2024-25 Leaves Salaried Class Shocked!

Federal Minister Announces Budget
Image Source: Business Recorder

Following the release of Pakistan’s budget for the fiscal year 2024–2025 yesterday, there is a noticeable feeling of shock that sweeps across the country. The public seems to be confused and concerned about the government’s budget plan, which was hailed as a way to get the nation through economic difficulties. But ultimately, this year’s budget announcement is only about to make things more difficult for the people. Let’s have a closer look at the highlights of the recently announced budget.

The Common Man’s Nightmare

The budget for FY2024-25 of 18.9 trillion Pakistani rupees ($67.84 billion), sets high goals in the face of difficult economic conditions. The administration intends to deal with a 6.9% GDP budget deficit while aiming for 3.6% economic growth. With defense spending projected to cost 2.1 trillion rupees and debt servicing is predicted to consume a staggering 9.8 trillion rupees!

The Federal Board of Revenue (FBR) has set an enormous tax revenue target of Rs. 12.9 trillion of the Budget For FY2024-25, which has left many people shocked. This number is a considerable increase over prior years, suggesting that the government will tighten its grip on tax evaders while the salaried class prepares for the consequences.

All The Important Details From Budget FY2024-25

While the budget for FY2024-25SaU cover’s a vast spectrum of domains, we’ll be focusing on the more important aspects. These will in one way or another be directly linked to your average salaried individual. Here are the highlights from the budget announcement of 2024-25:

  1. New Income Tax Slabs: The first thing under crosshairs is the tax slab for the average salaried individual. According to the budget for FY2024-25; the tax rate will be applicable from the 1st of June, 2024 and sees an increase in rates where anyone earning between Rs. 600,000 – Rs. 1,200,000 will be taxed double at a rate of 5% of their annual salary exceeding Rs. 600,000.
    For those ranging above Rs. 1,200,000 and below Rs. 2,200,000, individuals will have to pay a staggering base 15% of their yearly income showing an increase of 2.5% from the previous year. On top of this, they will also be forced to pay a fixed tax of Rs. 30,000. This trend gets worse as you go higher on the tax bracket. More tax brackets are covered in the following image:

  1. Increase In Petrol Prices: The federal government has also increased levy on petrol by a staggering Rs.20, this sees it going from Rs.60 to Rs.80. This sudden increase in levy will ultimately have a ripple effect on numerous amenities such as transport, production and living expenses. Apart from the rise in fuel prices, the government has suggested raising the tax on light diesel oil. There will be an increase in the development levy on light diesel oil from Rs. 50 to Rs. 75 per liter!
  2. Vehicle Tax Registration: In another shocking turn of events, in place of engine capacity, the federal minister stated that pricing will determine the advance tax on car registration. So you can forget about paying a minimal tax on smaller vehicles, instead their actual values will determine the tax percentage.
  3. Phone Pricing: The mobile market proves to be one of the biggest sources of money, specially in cities such as Karachi. According the the new budget, different phone categories will be taxed an astonishing 18% of their value! This means if you’re looking at smartphones for Rs. 50,000, their new price is officially Rs. 59,000 after taxes. We will also see a eye-watering tax of 25% being implemented on smartphones costing more than $500.
  4. Import Items: The federal minister made the decision to no longer exclude luxury car imports from taxes. It has been agreed to raise the $50,000 import vehicle’s taxes and levies. The import tax on glass goods has also been removed by the government. The rate of import levies on steel and paper goods will be raised, as planned. The only exception to import items are essential goods which will not be taxed.
  5. Tax On Cigarettes & Nicotine: According to reports, the government intends on cracking down on factories where fake cigarettes are being reproduced. Not only this, but according to the budget, to deter people further away from drugs, the government has made the decision to tax the materials used to make cigarettes by Rs. 44,000 per ton! Nicotine pouches will also see a FED at a rate of Rs. 1200 per kg.
  6. Branded Apparel: In an attempt to raise the GST on textile goods, the federal minister declared in his address that the government has placed an 18% sales tax on branded clothing, shoes and other imported leather goods in the country.

    Property Construction FY2024-25
    Image Source: Economic Times
  7. Property & Construction: If you thought buying a house for your family was difficult in this economy, well it certainly just got more harder. The minister said that a 5% tax will be applied to the acquisition of new plots as well as residential and commercial real estate. FED on cement used in construction of new homes will be increased to Rs.3 per kg. Not only this, but a 15% tax will be imposed on filers and 45% on non-filers when dealing with property.

Other Affected Sectors And Details From Budget FY2024-25:

While these details might not affect the average salaried class individual in Pakistan, here are a couple of other aspects discussed in the new budget:

  1. Education Scholarships: The government has announced more scholarship programs to be introduced in order to cater more students. An estimate of 10 million students are to be catered according to the new budget.
  2. Solar Industry: In order to support the solar panel business, the coalition government  eliminated import taxes on equipment, including raw materials used in the production of solar panels, inverters, and batteries, as well as plant machinery and associated equipment.

    Solar Panels FY2024-25
    Image Source: ArabNews
  3. Power Generation: Another sight for sore eyes is the allocation of funds for the water resources in the country. Rs. 206 Billion will be allocated which will be distributed amongst the Mohmand, Diamer Bhasha Dams and Chashma Right Bank Canal.
  4. Aviation: Major airports of the country are to be outsourced instead of running them locally and a whopping Rs. 622 billion worth of liabilities have been transferred from PIA.
  5. Increased Salary & Pension: It is reported that government employees from grades 1 thru 16 will see a hefty increase of 25% in their salaries & pensions. While grades above that will receive a handsome increase of 20% in their salaries & pensions as well.
  6. Kissan Package: The budget for FY2024-25 also stated that Rs. 5 billion ha been set aside for farmers’ packagers and that the government has chosen to capitalize on private sector involvement in this area.
  7. Benazir Income Support: The minister stated that a 27% increase in funding has been suggested for the Benazir Income Support Program. The BISP fund would grow to an astonishing Rs. 593 billion! This will in-turn support 0.7 million more people than the previously allocated amount.
  8. Inflation: While this is a hard pill to swallow, the government aims to reduce inflation in the country yet again. The plan is to keep inflation at a steady rate of 12% for the FY2024-25.

Concluding Remarks

The silent pain that the average person endures is ignored in the midst of all these discussions. It appears that the budget does not adequately meet the people’s urgent needs, even though its goal is long-term stability. The government has failed to time-and-time again meet the real requirements of the people and this year looks no different.

The release of the budget for FY2024-25 has resulted in a dire outlook for the upcoming year for the typical Pakistani. The already high cost of living is expected to rise much more. The relief efforts that have been implemented are minimal and hardly begin to address the financial struggles that Pakistani households endure already.

The Budget For FY2024-25 is a sobering reminder of the fine line Pakistan must walk between social welfare and budgetary sustainability as it navigates the economic recovery. It is a call to action for the government to make sure that its citizens are not left behind in the pursuit of economic resilience, in addition to setting lofty goals which might not even be achievable. All we can do now is wait…and hope, as always.

Stay tuned for more insights like these; this has been your average salaried individual Zayaan, Signing Off!

Budget 2023-24: Pakistan Government Unveils New Revenue Measures

Budget 2023-24: Pakistan Government Unveils New Revenue Measures
Source: Global Village

The Pakistani government has recently unveiled new revenue measures amounting to Rs223 billion in its latest budget announcement. These measures are in addition to the taxes introduced in the mini-budget announced in mid-February, which will remain in effect. The government aims to generate over Rs500 billion in additional revenue for the tax year 2023-24 through these measures, which include raising the general sales tax from 17 percent to 18 percent, imposing a 25 percent sales tax on luxury item imports, and increasing taxes on cigarettes and drinks.

Key Highlights

  • The government plans to share the tax details with the International Monetary Fund (IMF) and expects that the Fund will not raise any objections, as all their concerns have been addressed.
  • The government intends to allocate Rs23 billion to industries and individuals under the revenue relief changes announced in the Finance Bill 2023. This relief includes Rs13 billion in customs duty and Rs10 billion in income tax. However, no relief has been announced in sales tax and excise duty.
  • The government is optimistic about achieving a 28 percent higher revenue target for the next fiscal year, based on a projected GDP growth of 3.5 percent, average inflation of 21 percent, and the revenue measures outlined in the budget.
  • To promote various sectors, the budget offers major relief in the IT sector for exports, solarisation, agriculture, and real estate.
BUDGET 2023-24: 'Populist' measures in trying times - Newspaper - DAWN.COM
Source: Dawn

Income Tax

  • The Finance Bill proposes the continuation of the super tax but with fair adjustments for individuals earning over Rs150 million. Three new income levels have been introduced: Rs350 million to Rs400 million, Rs400 million to Rs500 million, and above Rs500 million. These income brackets will be subject to tax rates of 6 percent, 8 percent, and 10 percent, respectively.
  • Other income tax changes include a 0.6 percent withholding tax on citizens not on the Active Taxpayers’ List (ATL) when they withdraw cash exceeding Rs50,000. The withholding tax rates on goods supply, services, and contracts will increase by 1 percent, with exceptions for specific items. Furthermore, a final withholding tax of 10 percent will be charged on bonus shares issued by a company, or 20 percent for non-filers of tax.
  • The Finance Bill also proposes adjustments to the withholding tax rates on payments to non-residents using debit/credit or prepaid cards. Similarly, an adjustable advance tax of Rs200,000 will be charged when issuing a work permit/visa for a foreign domestic helper.

Sales Tax and Excise Duty

  • In terms of sales tax and excise duty, the government has made certain adjustments. Sales tax has been withdrawn on edible products sold in bulk under brand names or trademarks. The tax rate has increased from 12 percent to 15 percent on supplies made by point-of-sale (POS) retailers dealing in leather and textile products.
  • Furthermore, a federal excise duty (FED) has been imposed on energy-inefficient fans and incandescent bulbs at rates of Rs2,000 per fan and 20 percent ad valorem, respectively. The scope of FED on services has been expanded to include royalty and fees for technical services.
  • Sales tax has been exempted for another year ending June 2024 on contraceptives and accessories, plant saplings, combine harvesters, dryers for agricultural products, no-till-direct seeders, planters, trans-planters, other planters, bovine semen, and the import of IT equipment by IT and ITeS exporters registered with the Pakistan Software Export Board.
  • In the federal capital, a 15 percent tax will be charged on electric power transmission services. The rate has been reduced to 15 percent from 16 percent on IT-based system development consultants. A lower rate of 5 percent is proposed for services provided by restaurants and other food outlets if payment is made through debit or credit cards, mobile wallets, or QR scanning.
Key highlights of budget 2023-24 - Business & Finance - Business Recorder
Source: Business recorder

The Pakistani government’s new budget is a mixed bag. On the one hand, it raises taxes on a number of goods and services, which will likely lead to higher prices for consumers. On the other hand, it also provides some relief to certain sectors of the economy, such as the IT sector. Overall, the impact of the new budget on the Pakistani economy remains to be seen.

What are your thoughts on this? Let us know in the comments below.

Stay tuned to Brandsynario for the latest new and updates.

Sindh Government Announces Shift To Solar Power For Major Hospitals

Sindh Government Announces Shift To Solar Power For Major Hospitals
Source: PakTV

The Sindh government has taken a significant step towards sustainability by announcing plans to shift major hospitals in the province to solar power. This initiative is part of the government’s larger solar power plan, aimed at reducing dependence on traditional energy sources and promoting clean, renewable energy solutions. The announcement was made by the Provincial Minister of Sindh for Energy, Imtiaz Ahmed Sheikh, during the inauguration of a solar power park in the Karachi press club.

The logistics of the plan

The solar power park, with a capacity of 60KV, will play a crucial role in meeting 90 percent of the press club’s power needs. This is a significant milestone in the government’s efforts to harness the power of the sun and provide sustainable energy solutions. Minister Sheikh also highlighted that government buildings, prisons, and schools will be included in the solar power plan, with the aim of ending electricity load shedding in the province.

Sindh govt announces to shift govt offices to solar power - Pakistan Observer
Source: Pak Observer

The minister emphasized that the government’s objective is to address the economic crisis and uplift the country. By investing in solar power, the government hopes to create a more sustainable and self-reliant energy sector. Minister Sheikh took the opportunity to criticize the PTI government, accusing them of hindering power projects in Sindh. He expressed confidence that the PPP (Pakistan People’s Party) will secure victory in the upcoming elections, highlighting their commitment to promoting renewable energy and sustainable development.

Provincial and Federal agenda aligning

This announcement from the Sindh government aligns with the federal government’s efforts to embrace solar power. Earlier, Prime Minister Shehbaz Sharif directed the conversion of all federal government buildings in Islamabad to solar power within a strict timeframe of seven weeks. This directive showcases the government’s determination to reduce the country’s reliance on imported fuel and embrace renewable energy sources. The prime minister also instructed officials to initiate solarization projects in other parts of the country, extending the benefits of solar power to various regions.

With solar mosques and schools, Pakistan's northwestern province pushes clean energy | Arab News PK
Source: Arab News

The shift to solar power for major hospitals is a commendable move by the Sindh government. Solar energy offers a clean and sustainable alternative to traditional power sources, reducing carbon emissions and promoting environmental preservation. By embracing solar power, hospitals can ensure a reliable and uninterrupted energy supply, leading to improved healthcare services. Moreover, the initiative to expand solar power to government buildings, prisons, and schools will have a significant impact on reducing electricity load shedding and enhancing energy efficiency in the province.

The Sindh government’s commitment to renewable energy is a step in the right direction, contributing to the overall development and sustainability of the province. It sets an example for other regions and institutions to follow, encouraging the adoption of clean energy solutions and reducing dependence on fossil fuels. With continued efforts and investments in solar power, Pakistan can pave the way towards a greener and more sustainable future.

Stay tuned to Brandsynario for the latest news and updates.

The Untapped Potential Of Women In Pakistan

Pakistan has a lot of potential for growth but undeniably, one of the biggest untapped resource is its significant female population that still awaits inclusion in the national economy. As per the World Economic Forum’s 2021 Global Gender Gap Report, Pakistan ranked 153rd out of 156 countries, which indicates massive strides the country needs to take to ensure gender diversity and inclusion of women in its socioeconomic mainstream.

Source: Pakistan Labour Force Survey 2020-21

As per the last published Pakistan Labour Force Survey 2020-21, numbers show stark disparities along gender lines. Women’s participation in the national labor force is most concerning being 21.4 per cent of the country’s working-age population, as against the male labour force marked at 67.9 percent.
We interviewed Rabel Sadozai, the newly appointed Director Marketing and Sales at Fatima Fertilizer and the first female to hold such a prominent position in Pakistan’s agriculture and fertilizer sector, to discuss the potential role of Pakistani women to promote the country’s socio-economic prosperity and what it will take towards its realization.

B: How important is it to be recognized as the first woman in Pakistan’s agriculture sector to hold a senior-level management position?

RS: I consider this recognition as a true representation of millions of empowered women, directly or indirectly associated with the agriculture sector of Pakistan. It gives me the opportunity to use my influence for the betterment of farmers in general and female farmers in particular. A recent example of this commitment was marked by Sarsabz – the flagship brand of Fatima Fertilizer, hosting a special panel discussion at the Pakistan Pavilion in Dubai Expo 2020 to celebrate our three exceptionally inspiring female farmers and share their inspirational stories with the World.


The guest panelists included Rabia Sultan – progressive farmer from Muzaffargarh who defied all odds in a male-dominated profession, Nazo Darejo – a brave woman from Sindh who sacrificed a great deal to protect the piece of land she called home and whose inspirational story was highlighted by Sarsabz through a special web series called ‘Kissan Kahani’ to a wide online audience, and Azra Mehmood Sheikh – a progressive farmer from Bahawalpur who actively advocates about the hardships faced by farmers in South Punjab.

Being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.

B: Tell us about your journey of nine years at Fatima Fertilizer and your key accomplishments related to marketing communications?

RS: I was able to achieve a number of goals during my nine years at Fatima Fertilizer, and I took on as many marketing communication challenges as I could, but being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.


Over the years, I’ve used data to establish how Fatima Fertilizer’s products are giving on average 10% greater yields as compared to conventional fertilizer. This brand promise has been purposely communicated in such a manner that it shows how a farmer can create a better life for himself and his family that leads to prosperity of the village and eventually impacts Pakistan’s GDP as agriculture contributes on average 22-25%.
We also launched true farmer stories under Kissan Kahani to help educate our stakeholders on the impactful role our farmers are playing in helping sustain Pakistan’s food security.
Overall, our efforts have been duly recognized not only by local platforms such as the Pakistan Digital Awards but also the global ones including MARCOM, AVA, and Effies.

B: In your opinion, what factors are responsible for the under-representation of women within the corporate and civil sectors of Pakistan?

RS: Women may be under-represented in these sectors but not in the agriculture sector. Women are extremely empowered on the rural side to help not just with domestic housework but field work and livestock farming as well. I feel it is my responsibility to clarify this common misconception. As far as corporate and civil sectors are concerned, I feel women are deprived of an environment that helps them balance work and home responsibilities efficiently. The key to my success was not only my ability to effectively manage the roles of a team leader, manager, wife, mother, and so on, but the fact that I was given an environment where I was empowered to manage and balance these roles. Employers whether government or private need to realize that the needs of women are different from men. We need policies and benefits that match their circumstances. For example, women need to feel secure while stepping out of their homes for work, they need to be given daycare facilities or an equivalent allowance to manage it, maternity leaves and so on. According to recent studies, the gender-wage gap in Pakistan has reached 55.6 percent, which is concerning, to say the least, because a woman has to weigh the benefits of her working against the associated costs.

B: How many Pakistani women are currently engaged in Pakistan’s agriculture sector and how can they claim more important roles within this industry?

RS: Currently, more than 22 million women work in the agriculture sector and contribute to the advancement of this sector. As per an earlier issued report by UN Women titled “Rural Women in Pakistan-Status Report 2018”, agriculture is the main labour activity of rural women with approximately 75 percent of women employed in the agriculture sector. The empowerment of these rural women and the realization of their human rights, in addition to their important role in nation-building, is essential for achieving the Sustainable Development Goal (SDG) related to gender equality.
Women need education foremost followed by skill-set enhancement. Companies like ours work with a lot of progressive females and seek to empower them by giving them an opportunity to project their work. For example, we recently helped Ms. Jugno Mohsin, a female farmer who worked to revive a dying breed of local cotton called ‘Khaki Desan’, by providing her with the technical knowledge and giving her the opportunity to create a fabric from this cotton which can be marketed to a global audience.

B: How important is women’s participation to achieve overall economic growth and prosperity for the country?

RS: I think our founding father, Quaid-e-Azam made it clear that women had to work side by side with men if we are to transform Pakistan into a strong and prospering nation. Now whether we do it starting from our homes, schools, offices or factories is dependent on a mix of our own capabilities and opportunities available to us. Women are almost 50% of Pakistan’s population, so there is no question that a big responsibility rests on our shoulders to help develop our home i.e. Pakistan, and I believe being aware of this responsibility is the first step we need to take.

Coronavirus Outbreak Live Updates: Here’s All You Need To Know!

Source: Valley Morning Star

Update: 3rd April 2020

Philippine President Rodrigo Duterte has given out a warning that he would order the country’s police and military to shoot anyone who would violate the laws during a month-long lockdown of the island of Luzon, to contain the spread of the novel coronavirus.

Here’s what he said addressing to the nation late at night, on Wednesday.

Let this be a warning to all. Follow the government at this time because it is critical that we have order,”



The coronavirus pandemic has affected the world in the worst possible manner. As it is spreading rapidly throughout the globe, the economy, the events industry, airlines and tourism have taken a huge hit!

With thousands of people affected and killed by this horrifying disease, this doesn’t seem to end anytime soon. However, countries worldwide are taking strict actions against this deadly.

Meanwhile, here’s all you need to know about what’s going around in the world in regards to coronavirus aka COVID-19.

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Aamir Ibrahim | CEO Jazz | Brandsynario CEO Stories

Whilst we are successful, we are only as good as our next game- so we can not never be complacent. Aamir Ibrahim, CEO Jazz talks to us about the office culture, success stories, diversity and practices at Jazz while on an office tour at the Headquarters in Islamabad. #jazz #ceo #ceostories

Sajal Aly’s Daring Role With Danish Taimoor Breaks the Internet

sajal-alys-bold-turn-with-danish-taimoor-breaks-the-internet

Danish Taimoor has rapidly become a familiar face in the Pakistani entertainment scene. After delivering standout performances in Mann Mast Malang and Sher, he’s now stepping into a new role that strays from his typical intense and brooding characters. That too with Sajal Aly.

It’s truly exciting to witness a versatile actor like Danish break new ground and keep audiences on their toes.

At this stage in his career, every role he takes on feels more calculated and intentional. “Tan Man Aur Tum” is no different; it promises to reveal a softer, possibly more romantic side of him.

The Exceptional Journey of Sajal Aly 

Sajal Aly isn’t just a name; she’s a true sensation. From her early days in Mehmoodabad Ki Malkain to making waves internationally and now returning with shows like Zard Patton Ka Bunn and the highly anticipated Main Manto Nahin Hoon, Sajal has consistently showcased her depth and versatility as an actress.

Her knack for bringing even the most straightforward characters to life has won her a dedicated fan base. With Tan Man Aur Tum on the horizon, fans can’t wait to see what fresh magic she’ll conjure up on screen.

The Fusion That’s Getting Fans Talking

The buzz around pairing Danish and Sajal for the first time is off the charts! It’s like combining two explosive ingredients. On paper, it sounds super exciting, but everyone’s really eager to see how it plays out on-screen.

Social media is buzzing with all kinds of opinions. Some folks are calling it a dream team, while others are a bit skeptical, pointing out the noticeable age gap or worrying about the same old storylines. But honestly, isn’t that part of the fun? The drama before the drama!

Sameera Fazal’s Pen at Work

When it comes to powerful storytelling, like that seen in recent work like Deemak, Sameera Fazal is a name that simply can’t be overlooked. Just saying her name adds a certain weight to any script. With acclaimed works like Dastaan and Mera Saaein, Sameera has a knack for crafting stories that truly resonate with audiences.

Her unique narrative style seamlessly blends romance, conflict, and deep emotion, drawing viewers in irresistibly. “Tan Man Aur Tum” is shaping up to be yet another thrilling ride.

Direction by the Legendary Marina Khan

Marina Khan, who once captivated audiences as a beloved actress, has now taken the reins as a director and she’s doing it with style. Her years in front of the camera give her a special insight into what happens behind it.

She gets actors, scenes, and the psychology of the audience like few others can. This project is yet another daring step in her directorial journey, and collaborating with such a talented cast provides her with all the right ingredients for success.

Farhat Ishtiaq’s Supervisory Role

Behind the scenes, we have the incredible Farhat Ishtiaq adding her star power to the mix. As a script supervisor, she plays a crucial role in maintaining the story’s tightness and coherence.

With a reputation for creating masterpieces like Humsafar and Bin Roye, Farhat’s keen oversight ensures that the narrative is not only layered but also emotionally rich.

Ahsan Khan’s Impressive Streak Continues

Ahsan Khan is a name that everyone recognises. Fresh off the success of Dayyan, he’s stepping into Tan Man Aur Tum with a lot of momentum and high expectations. His performances always bring a certain intensity and depth to the screen.

It’s anticipated that he’ll take on a crucial role that significantly impacts the storyline.

Veterans Who Bring Depth – Javed Sheikh, Saba Faisal

Having legends like Javed Sheikh and Saba Faisal in the cast is like adding precious gems to an already dazzling crown. These seasoned actors don’t just perform; they elevate every scene they grace.

Their wealth of experience not only supports the younger cast but also adds depth and richness to the story.

Others You’ll See- Naeema Butt, Nadia Khan

Naeema Butt and Nadia Khan bring the perfect mix of energy and freshness that this show truly needs. Their dynamic presence complements the seasoned actors, resulting in a rich tapestry of talent.

Stay tuned to Brandsynario for the latest news and updates

Israel Claims it Neutralised 100 Drones Launched by Iran

israel-claims-it-neutralised-100-drones-launched-by-iran

Iran launched around 100 drones targeting Israeli airspace in response to Israel’s major airstrikes across Tehran and other cities under Operation Rising Lion.

The Israeli military stated that all drones launched by Iran were intercepted before they could reach any targets.

On Friday morning, Israel confirmed its forces had launched extensive strikes on Iran’s “nuclear and military targets.”

The army claimed that the attacks were specifically aimed at the centre of Iran’s nuclear development program.

Iran acknowledged the loss of key figures in the attacks, including Mohammad Bagheri, head of Iran’s armed forces; Hossein Salami, commander-in-chief of the Revolutionary Guards; and six nuclear scientists.

Israeli Prime Minister Benjamin Netanyahu said the strikes were necessary to remove what he called the “survival threat to Israel” from Iran. He claimed, “Had Iran not been stopped, it would have rapidly acquired nuclear weapons.”

In response to the attacks, Iran’s Supreme Leader Ayatollah Ali Khamenei stated, “By carrying out these attacks, Israel chose a bitter fate for itself, which it will have to face.” He also said the incident showed the malicious nature of Israel.

Due to possible retaliation, Israel has declared a state of emergency.

An Iranian military spokesman warned that both Israel and the United States would face severe consequences. He said, “Israel and the US will pay a heavy price for the attacks.”

Stay tuned to Brandsynario for the latest news and updates.

Movie Mogul Harvey Weinstein Found Guilty, Again!

movie-mogul-harvey-weinstein-found-guilty-again

The downfall of film producer Harvey Weinstein after the revelations of the sex crimes he committed started a movement against predators, especially those who sit in elite positions and usually get away.

On Wednesday, the disgraced producer was found guilty of committing a criminal sexual act against Miriam Haley. A Manhattan jury delivered the verdict after nearly a week of tense deliberations.

Weinstein, once a Hollywood powerhouse, faced retrial on charges previously decided in 2020. That verdict was overturned on appeal. In this retrial, he was acquitted of a charge involving former Polish model Kaja Sokola.

Jurors, however, could not decide on a third charge concerning Jessica Mann, an aspiring actress, who Weinstein attacked in a Manhattan hotel room in 2013

movie-mogul-harvey-weinstein-found-guilty-again
Harvey Weinstein in the Manhattan Courtroom on Wednesday.

Jury Room Tensions Surface

Deliberations took a dramatic turn. One juror told the judge he felt unsafe after a heated exchange. “I can’t go back in there,” he reportedly said. Other jurors allegedly shouted and made veiled threats like, “I’ll meet you outside one day.”

Judge Curtis Farber acknowledged the conflict but did not declare a mistrial. Weinstein had requested one, arguing he wasn’t receiving a fair trial. “You are endangering me,” he told the judge.

Victims React with Relief

After the verdict, Miriam Haley, “Project Runway” production assistant and Weinstein’s victim, said it gave her hope. “The myth of the perfect victim is fading,” she said. “I hope this result empowers others to speak out.”

Sokola called it “a big win for everyone.” She stood by her testimony and encouraged others to come forward.

Jessica Mann, whose case remains undecided, released a statement. “Rape can happen in relationships. I would never lie about something so traumatic.” She also accused Weinstein’s team of trying to smear her reputation.

Weinstein Still Faces Years Behind Bars

This conviction adds to Weinstein’s legal troubles. He already serves a 16-year sentence in California and had previously been sentenced to 23 years in New York, though that was later vacated.

movie-mogul-harvey-weinstein-found-guilty-again
Source: AP News

Weinstein, now 73, appeared in court in a wheelchair. He has leukaemia and remains in custody at a Manhattan hospital.

Throughout the trial, Weinstein denied all allegations. He claimed all sexual encounters were consensual. His lawyers argued the accusers had ongoing relationships with him and benefited from career opportunities.

A Test for the #MeToo Era

This trial reignites the #MeToo movement spotlight. Though the cultural wave has slowed, the verdict shows that accountability can still follow powerful men. For many, it’s not just about Weinstein, it’s about changing the culture of silence around sexual abuse.

Stay tuned to Brandsynario for latest news and updates

Iran’s IRGC Chief Hossein Salami Killed in Israeli Strikes

irans-irgc-chief-hossein-salami-killed-in-israeli-strikes

Iran’s Islamic Revolutionary Guard Corps (IRGC) Chief Hossein Salami Killed was killed on Friday during Israeli airstrikes known as the Rising Lion operation.

He was considered one of the most powerful figures in Iran. He led the most influential military force and reporting directly to Supreme Leader Ayatollah Ali Khamenei.

According to Iranian state media, Salami died when Israeli missiles struck the IRGC headquarters in Tehran. Analysts suggest that his death, along with other top military leaders, might delay Iran’s ability to respond effectively.

The IRGC described him as “one of the most distinguished commanders of the Islamic Revolution.”

“In all arenas, he stood at the frontlines with a spirit of sincerity, wisdom, and devotion to the Supreme Leader,” he added.

CNN security analyst Beth Sanner compared his death to that of the US Chairman of the Joint Chiefs of Staff, saying, “You can imagine what Americans would do.”

Salami’s Role in Iran’s Military and Regional Strategy

Born in 1960, Salami led the IRGC since 2019, overseeing its broad military reach including intelligence, cyber units and ballistic missile programs.

In 2019, he described missiles as “a way to end the story of American aircraft carriers.”

The IRGC also funds and trains militias across the region and supports Yemen’s Houthis, who have launched attacks on international shipping and Israel.

Salami was involved when Iran directly struck Israel with drones and missiles in 2023. In January, he appeared in footage inspecting an underground missile facility and walked over US and Israeli flags.

In 2020, under his leadership, the IRGC shot down a Ukrainian passenger plane, killing 176 people. Salami publicly apologised and asked for forgiveness.

During protests over Mahsa Amini’s death in 2022, he warned protesters, saying, “Today is the last day of the riots. Do not come to the streets again.”

The IRGC said it remains “fully prepared to deliver a decisive and harsh response” after his death.

Stay tuned to Brandsynario for the latest news and updates.

A 30-Second Mystery: What Could Have Happened to the Air India Flight?

a-30-second-mystery-what-could-have-happened-to-the-air-india-flight

More than 260 people died on Thursday in a devastating Air India plane crash in Ahmedabad. The Boeing 787 Dreamliner plunged just seconds after takeoff, and only one passenger survived. Dozens on the ground also lost their lives as the plane crashed into a doctor’s hostel.

Footage of the crash shows the plane struggling to lift. Flames erupted quickly, and experts began speculating almost immediately about what had happened. One of them, Ahmed Busnaina, an aeroplane engineer and professor, believes engine failure may be the main reason.

a-30-second-mystery-what-could-have-happened-to-the-air-india-flight
Air India Plane Crashes in a Doctor’s Hostel

Flap Malfunction or Thrust Issue?

According to Busnaina, the video raises questions about the plane’s flaps. Flaps extend from the wing during takeoff to create more lift at lower speeds. If the crew forgot to deploy them or if a mechanical fault blocked them, the plane would have needed significantly more thrust to get airborne.

However, Busnaina said flap issues alone wouldn’t explain the full crash. He suspects a loss of thrust as the more critical issue. It could’ve been an engine stall, a compressor failure, or something mechanical like a broken turbine blade,” he explained. “Bird strikes, overheating, or an oil leak — all are possibilities.”

Mayday Signals a Serious Problem

The pilot did send out a Mayday call right before the crash. That’s a clear sign that something went wrong. “Most likely, the engine wasn’t giving enough thrust,” said Busnaina. “That’s when you need the engine most — at takeoff.”

He added that while a plane can keep flying at high altitude with one engine, it can’t take off unless both engines work properly. “There’s no room for error during takeoff,” he said.

Could it be Human Error?

It’s possible, Busnaina noted, that the flaps weren’t deployed due to pilot error. But there’s also a chance of a fly-by-wire malfunction. Modern planes use electric motors instead of hydraulic systems. A software glitch could have prevented flap deployment.

Still, he emphasised that the flight crew usually knows if something is wrong before takeoff. The fact that they proceeded means that something may have failed after they were already in motion.

mystery-what-could-have-happened-to-the-air-india-flight
What happened to the Air India flight that crashed?

Final Answers Await Investigation

Authorities will now turn to the black box to determine what truly happened. Until then, experts like Busnaina can only make educated guesses. But engine failure remains the top theory.

“This tragedy shows how thin the margin of safety can be,” he said. “Every part of that aircraft must work — or it won’t fly.”

Stay tuned to Brandsynario for latest news and updates

Iran Launches Drone Strike After Israeli Airstrikes

iran-launches-drone-strike-after-israeli-airstrikes

Friday rise in tensions as Iran launched over 100 drones toward Israel, retaliating against Israeli airstrikes that killed key Iranian military leaders and nuclear scientists. Israel confirmed the attack and said its defence systems intercepted most drones.

As a consequence, authorities shut down Ben Gurion Airport and activated underground hospital units.

Earlier, 200 Israeli jets carried out a large-scale air campaign across Iran as they confirmed that Israel would soon attack Iran. They targeted over 100 locations, including Tehran, Natanz, Isfahan, and Arak. Reports said the strikes hit nuclear research centres and various military and civilian sites.

The airstrikes killed top Iranian figures like the Military Chief Major General Mohammad Bagheri, IRGC Commander Hossein Salami, and Major General Gholamali Rashid. Supreme Leader Ayatollah Ali Khamenei quickly appointed General Ahmad Vahidi as the new IRGC chief. He also named Rear Admiral Habibollah Sayyari as the interim Chief of Staff of the Armed Forces.

The attack also killed nuclear scientists Dr. Mohammad Mahdi Tehranchi and Dr. Fereydoon Abbasi. Their deaths sparked fears of a regional nuclear crisis. Still, the IAEA confirmed radiation levels at Iranian nuclear sites remained normal.

Iranian Foreign Minister Abbas Araqchi called Israel’s attack a blatant violation of the UN Charter. “Iran’s armed forces will not hesitate to show full strength,” he warned. The IRGC echoed that message, vowing to deliver a clear and forceful response.

The IRGC stated, “Despite the Zionist regime’s heinous crime, we are confident in the dignity and resistance of the Iranian people.” Iranian leaders declared their full readiness to escalate further if needed. Their statement signalled that more retaliation could come.

U.S. President Donald Trump told Fox News he knew of Israel’s plan in advance. While denying direct U.S. involvement. He said, “We will not allow Iran to acquire nuclear weapons.” He added that the U.S. hopes Iran returns to the negotiating table.

UN Secretary-General Antonio Guterres condemned Israel’s attack and expressed serious concern over the strikes on nuclear sites. “The region is already too sensitive for another war,” he said. He urged both nations to avoid further military escalation.

Israeli officials said they expect more Iranian retaliation and remain on high alert. They warned that any Iranian strike would trigger the launch of hundreds of ballistic missiles. The Israeli military stated, “The upcoming hours will be challenging.”

Stay tuned to Brandsynario for the latest news and updates.

Uh-oh! Online Shopping Just Got More Expensive with New Taxes

uh-oh-online-shopping-just-got-more-expensive-with-new-taxes

Earlier this week, the federal government announced the budget for the upcoming fiscal year of 2025/26. The salaried class and government employees were among notable beneficiaries, while many industries could incur losses due to an increase in solar panel taxes and fuel costs.

However, several e-commerce changes were also proposed to enhance Pakistan’s digital economy. These adjustments have implications for both online sellers and consumers. In fact, foreign vendors, like Temu, Amazon and others, were also not spared.

International and Local Online Shopping Platforms in Line of Fire 

The finance minister, Muhammad Aurangzeb, proposed a tiered sales tax system on online purchases via local platforms, e.g. Daraz.pk and OLX. A 1% tax will be imposed on purchases below Rs 10,000. For payments between Rs 10,000 and Rs 25,000, a 2% tax will be imposed.

Surprisingly, purchases above Rs25,000 will be taxed at a reduced rate of 0.25%. Furthermore, purchases made from foreign vendors, e.g. Temu and Amazon, will be subject to a 5% tax.

purchase-made-to-foreignn-vendors-eg-temu-and-amazon-will-be-subject-to-a-50%-tax
Purchases made from foreign vendors, e.g. Temu and Amazon, will be subject to a 5% tax.

For those digital ads targeting Pakistani consumers, foreign vendors will have to pay a 5% advertising tax.

Banks will be required to deduct the taxes imposed on purchases via local and international online shopping platforms. In addition, GST registration has been mandated for all vendors. Unregistered vendors selling goods and services online will be subject to heavy fines (between Rs500,000 and Rs1 million.

What does this mean for Online Shoppers and Sellers?

Consumers should expect notable hikes in their purchases on online platforms as the overall cost of digital services and goods increases. The same platforms are likely to include a detailed breakdown of the sales tax in the checkout receipts.

This would lessen the purchasing power of many, but it causes more problems for the immobile, aged, and infirm who find it difficult to shop physically. Furthermore, discounts and special offers that you see all over right now are likely to decline as these vendors struggle to maintain steady profits.

As for the new compliance demands levied on vendors, home-based sellers and small-scale businesses which rely on online purchases are likely to bear the brunt. Stricter regulations on these vendors could impede the growth of such small set-ups, especially those with unsteady earnings.

This was the first time the government laid a strong emphasis on the digital market, imposing new taxes. While this would certainly enhance tax revenue, rising costs and the collapse of small home-based set ups presents unique challenges that the government failed to tackle.

Stay tuned to Brandsynario for the latest news and updates.

Israel Strikes Iran’s Nuclear Facility in Natanz

israel-strikes-irans-nuclear-facility-in-natanz

As warned before by US and European officials that Israel is ready to attack Iran soon, it launched airstrikes on Iran’s nuclear and military sites on Friday 13th June, 2025.

Prime Minister Benjamin Netanyahu confirmed the strikes and said they aimed to cripple Iran’s nuclear programme. He declared, “The operation will continue for as many days as it takes.”

He also said, “Israel launched Operation Rising Lion… to eliminate the threat to Israel’s survival.” Meanwhile, Iranian media reported that Israeli missiles hit residential areas in Tehran. The attacks killed women and children, and thick smoke covered the city.

Videos showed burning buildings in several neighbourhoods. Explosions rocked Natanz city, and flames rose from a site used by Iran’s Revolutionary Guards. IRNA reported that Major General Hossein Salami, the IRGC chief, died in the strike.

Iran’s oil ministry confirmed that refineries and fuel depots remained safe. The ministry said, “No damage was caused… fuel supply is ongoing.” Despite this, Iraq closed its airspace, and Tehran’s Imam Khomeini Airport suspended all flights.

Israel also shut down its skies and declared a state of emergency. Defence Minister Israel Katz warned, “A missile and drone attack against the State of Israel and its civilian population is expected.” A senior Israeli officer said Iran might strike “any minute.”

Iran’s state TV reported more child deaths in the capital. Supreme Leader Ayatollah Ali Khamenei said Israel had “unleashed its wicked and bloody hand” and would face “a bitter fate. Israeli forces struck dozens of nuclear and military targets, including Natanz.”

At the same time, US President Donald Trump called a National Security Council meeting. Iran accused the US of supporting the attack. However, US Secretary of State Marco Rubio said, “We are not involved in strikes against Iran” and added, “Iran should not target US interests or personnel.”

the-white-house-statement
The White House Statement

The State Department told US employees in Israel to shelter in place. Oil prices surged, and Asian stock markets dropped sharply. Earlier, Trump said the conflict “could very well happen” and noted that Israeli action might “blow” or “help” a nuclear deal.

He said a “pretty good” deal was nearly ready. Still, he admitted, “I don’t want them going in… but it might help.” The US also reduced embassy staff in Iraq due to risinthg risks in the region.

After a UN nuclear watchdog accused Iran of failing to follow its obligations, Israel called for global action. In response, Iran announced plans to build a new enrichment centre in a secure area. It also planned to upgrade its Fordo site with advanced centrifuges.

Iran now enriches uranium to 60%. This level stays under the 90% needed for a nuclear bomb, but it clearly breaks the 3.67% limit from the 2015 deal. Iranian officials said they would keep expanding the program despite the attacks.

Stay tuned to Brandsynario for the latest news and updates.

Lone Survivor of Air India Flight AI171 Crash: Who is he?

Ramesh Vishwaskumar Bucharvada, who was among the 242 people onboard on the ill-fated Air India flight AI171 that crashed today, miraculously survived the accident.

38-year-old Ramesh, a British national, was seated in seat 11A, located right behind an emergency exit, on the flight that crashed near the Ahmedabad airport on Thursday afternoon, killing more than 200 people.

A video taken moments after the crash shows an injured Ramesh walking towards an ambulance as bystanders surround him asking questions about the fate of the others on the plane.

“The plane exploded,” the man, speaking in Gujarati, is heard saying in the video. When the people around him ask him about the status of the other passengers, the man replies, “There are back there inside [at the crash site].”

 

 

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He is currently receiving medical treatment at a hospital.

A police official told Indian news agency ANI, “The police found one survivor in seat 11A. One survivor has been found in the hospital and is under treatment. Cannot say anything about the number of deaths yet. The death toll may increase as the flight crashed in a residential area.”

A surviving passenger, speaking to international media, said the aircraft made a loud noise about 30 seconds after takeoff. “It all happened very quickly,” he said.

The crash occurred shortly after the Boeing 787-8 aircraft took off from Ahmedabad for London. It carried 242 passengers and crew members and crashed into a medical college hostel in a residential part of the city.

lone-survivor-of-air-india-flight-ai171-crash-who-is-he
Ramesh Vishwaskumar Bucharvada, who was among the 242 people onboard the ill-fated Air India flight AI171 that crashed today

Air India Crash Hits Hostel, Kills Medical Students and Residents

Rescue workers at the scene told Reuters they had recovered at least 30 bodies from the building. Many more people remained trapped under the debris.

Five MBBS doctors died while eating in the mess on the hostel’s top floor when the plane struck. Only one person has survived the crash so far.

The U.S. Federal Aviation Administration (FAA) offered support to Indian authorities following the incident.

In a statement shared on X, the FAA said, “The FAA is in contact with the NTSB regarding Air India flight AI171, operating from Ahmedabad (AMD) to London Gatwick (LGW), that was involved in an accident in India on Thursday, June 12.”

Moreover, the agency also stated, “When an international incident occurs, that government leads the investigation. In the event assistance is requested, the NTSB is the official U.S. representative and the FAA provides technical support. We stand ready to launch a team immediately in coordination with the NTSB.”

Stay tuned to Brandsynario for the latest news and updates.

Cbd Punjab Strengthens Academia-Industry Linkages With Bahria University Student Visit

This academic-industry collaboration reflects CBD Punjab’s commitment to nurturing the next generation of project management

Lahore: Thursday, June 12, 2025: The Punjab Central Business District Development Authority (PCBDDA), also known as the Central Business District Punjab (CBD Punjab), welcomed a delegation of MS Project Management students from Bahria University for an immersive academic visit to its flagship development, NSIT City. The initiative aimed to provide future project managers with first-hand exposure to cutting-edge project execution and management practices in the heart of Punjab’s premier business hub.

During the visit, the students received comprehensive briefings on CBD Punjab’s operational framework and ongoing development initiatives. Detailed sessions were led by Mr. Asif Iqbal, Director of Project Management at CBD Punjab, and Mr. Yasir Saifullah, Project Manager at NSIT City, who shared insights into the strategic planning, execution, and challenges of large-scale urban development projects.

A highlight of the visit was a guided tour of the Celestia IT Office Tower, a hallmark of innovation within NSIT City. Here, students observed real-time infrastructure planning and on-ground project execution, gaining valuable practical knowledge that bridges the gap between academic theory and industry realities.

This academic-industry collaboration reflects CBD Punjab’s commitment to nurturing the next generation of project management professionals. The visit provided an ideal platform for students to engage directly with industry experts, enhancing their understanding of modern project management methodologies and the complexities of urban development.

Imran Amin, CEO of CBD Punjab, commented on the occasion: “At CBD Punjab, we believe in empowering the leaders of tomorrow by fostering strong connections between academia and industry. We are proud to open our doors to students and young professionals eager to learn from the transformational projects shaping the future of our country. By providing real-world learning opportunities, we not only enhance academic growth but also inspire and equip the next generation of nation-builders to drive meaningful change.”

CBD Punjab remains dedicated to supporting educational initiatives and building a skilled workforce capable of delivering innovative solutions for Pakistan’s urban future.

 

Pak-Qatar Family Takaful Hosts Balloting Ceremony for its Loyalty Reward Scheme

We are pleased to announce this distribution to the unit-holders of PQMIP. This reflects strong, steady performance and our commitment

Karachi, Pakistan – June 12, 2025 – Pak-Qatar Family Takaful Limited recently held a grand balloting event under the “Loyalty Reward Scheme” to reward its loyal participants. The event held at the company’s Head Office, the event was graced by Mr. Kamran Saleem, Member of the Board of Directors (PQFTL); Mr. Waqas Ahmed, CEO (PQFTL); and members of the management team.

During the recent ballot, participants from across the country were declared winners. The grand prize was an Umrah ticket, followed by smartphones, smartwatches, and curated gift hampers. These gifts are more than just tokens as they symbolize our deep gratitude for the trust and loyalty our participants have shown us. Each prize represents a meaningful connection, an acknowledgment of our shared journey, and a promise to continue serving our members with the highest standards of integrity and care. The complete list of ballot winners is available on our social media pages.

“We at Pak-Qatar consider our participants not just as members, but as an extended family” stated CEO Waqas Ahmed. “These tokens of appreciation are a reflection of our genuine care and the high regard in which we hold every individual we work with. Our mission is to continually support and uplift our members, ensuring they feel valued and recognized in every step of their journey with us.”

At Pak-Qatar Family Takaful, we firmly believe that nurturing this bond with our participants is essential, and we strive to honor their commitment through these heartfelt gestures. As a truly Islamic company, we continue to integrate religious values in both its financial services and marketing initiatives, strengthening its bond with participants and upholding ethical standards.

 

Binge-Worthy & Bestie-Approved: The Ultimate Netflix Shows for a Night In

binge-worthy-bestie-approved-the-netflix-shows-for-a-night-in

Let’s set the scene: It’s Friday night and you’ve kicked off your shoes for the perfect Netflix night with your bestie. You both plop onto the couch, ready to watch something. But then…the endless scroll begins.
Sound familiar?

Don’t worry, we’ve got you. Whether you’re craving belly laughs, gripping drama, or a little supernatural spice, here’s a handpicked list of Netflix shows and movies that are 100% binge-worthy and totally bestie-approved.

For Rom-Com Lovers: “To All the Boys I’ve Loved Before” (Trilogy)

Let’s be real: Lara Jean and Peter Kavinsky gave us butterflies we did not expect. These films are sweet, nostalgic, and full of the kind of “aww” moments that are so much better when watched with someone who will pause to scream at the screen with you.

Snack pairing: Chocolate-dipped strawberries and orange juice. Obviously.

For When You’re Feeling a Twisty: “Behind Her Eyes”

One word: wild. This psychological thriller starts slow, then completely flips the script by the end. If you’re into shows that make you text each other “WAIT WHAT JUST HAPPENED?!” Yea this is it.

Warning: Don’t Google it. Just press play.

For Comfort Vibes: “Derry Girls”

Short episodes. Thick Irish accents. Zero chill. “Derry Girls” is pure chaos in the best way possible, following a group of teens growing up in 90s Northern Ireland. You’ll be quoting it after one episode (“I’m not being an individual on my own!”).

Bonus: You can easily binge it in a night. You will want to.

For the Fantasy Fanatics: “Shadow and Bone”

It’s like Harry Potter meets Game of Thrones, with a dash of swoony romance and dark magic. Even if fantasy isn’t your usual go-to, this one’s visually stunning and surprisingly addictive.

Bestie tip: Watch it together and pick your “emotional support Grisha.” It’s a thing.

For Cry-Laughing: “Dead to Me”

Christina Applegate and Linda Cardellini are the messy, ride-or-die best friends we all secretly aspire to be. With dark humour, mystery, and emotional gut-punches, this show is a rollercoaster and your bestie will be glad to be strapped in with you. Netflix has quite some good comedy shows.

Optional but recommended: Tissues.

For Dancing in Your PJ’s: “Someone Great”

This underrated rom-com is about heartbreak, friendship and healing. All set for a killer playlist. Gina Rodriguez is charming, funny, and totally relatable as a woman trying to move on and move forward.

Must-do: Post-movie group karaoke to Lizzo’s “Truth Hurts.” Trust us.

For the Crime Junkies: “The Woman in the House Across the Street from the Girl in the Window”

Is it a satire? Is it a thriller? It’s both and it’s hilarious. Kristen Bell absolutely nails the over-the-top drama in this cheeky mystery that pokes fun at the genre while still keeping you guessing.

Suggested activity: Try to solve the mystery before your bestie does. Loser refills the snacks.

A Netflix Night You and Your Bestie Will Remember

The perfect night-in doesn’t require a packed schedule or a huge crowd. Sometimes, all you need is a shared blanket, a solid streaming plan, and your favorite person on the couch beside you.

Netflix is bursting with hidden gems, tearjerkers, and laugh-out-loud gems just waiting to be discovered—so the next time you and your bestie are stuck in scroll-purgatory, let this guide be your golden ticket to a night full of “one more episode” moments.

Now go grab that blanket. Your next obsession is waiting.

Stay tuned to Brandsynario for the latest news and updates.

How to Check PTA Approved in Pakistan

How-to-Check-PTA-Approved-in-Pakistan

You know what troubles our people more than buying a new phone? It’s PTA approval. Why? Perhaps because it appears to be an additional expense. But what does it really mean? And most importantly, how to check the PTA-approved status to avoid the frustration of a blocked phone?

Make no mistake, the PTA’s approval of a phone is very important. It is a basic precaution/protocol that prevents our phones from being used in illegal activities. Here is how anyone can check it, no matter the device they have.

Quick Steps to Check PTA Approved Status for your Mobile

Checking your phone’s PTA status is simpler than you think. Whether you’ve bought a phone locally or brought one in from overseas, you can verify its status through any of these three reliable methods:

1. VIA SMS

How much more convenient can it get than a quick text? For the ease of the users, the Pakistan Telecommunication Authority (PTA) has released a code for SMS checking.

  1. Open your phone’s dial and type *#06#. It will show you a 15-digit IMEI number of your device (there are multiple ways you can check the IMEI number of a phone.
  2. Type your phone’s 15-digit IMEI number.
  3. Send it to 8484.
  4. You’ll instantly receive a reply from PTA telling you whether your device is compliant (approved), non-compliant, or blocked.
imei-number-and-pta-verification-through-sms
PTA verification via sms

2. PTA Device Registration System (DRS) Website

Want a more detailed report? The PTA has a dedicated portal:

  1. Visit the PTA Device Registration System (DIRBS)
  2. Scroll down and enter your IMEI number in the check status of your device section.
  3. Click on Check.
  4. The website will display the device’s status. 
    Note: It is always suggested to use a PC or laptop for checking IMEI registration.

    If your phone is not PTA-approved, you can register it via DIRBS to make it legal. 

dibs-website

dibs-website-imei
DIBS website IMEI

3. PTA Device Verification System (DVS) App

Prefer checking on your phone? There’s an app for that!

  • Download the DVS app from the Google Play Store or App Store.
  • Sign in with your CNIC and password
  • Provide your phone’s IMEI, model, and passport (if applicable).
  • Pay the applicable PTA tax/duty.
  • Get real-time PTA approval info right at your fingertips.

Why is Mobile PTA Approval Important?

People often underestimate the importance of PTA approval in mobiles, until their numbers get blocked (no calls, no texts, no internet). Because using non-PTA smartphones is illegal and an act of carelessness.

Pakistan Telecommunication Authority introduced this system to curb smuggled and counterfeit phones, ensuring only verified devices are operational. It’s their way of protecting both consumers and the telecom ecosystem by adding security.

Moreover, the revenue generated from PTA approvals aids in tax revenue generation.

According to the latest statistics, PTA has blocked over 5000 mobile phones in the fiscal year 2023-24, as the authority claimed that the cell phones have been used in illicit activities. Hence, for uninterrupted connectivity, PTA approval is vital.

Benefits of Having Mobile PTA-Approval

Here’s why it’s worth checking your PTA status:

  • Full access to all mobile services and their features.
  • Better resale value of your device as people prefer paying for a phone that has it’s PTA verification done.
  • Registering your high-end gadget with PTA will allow you to use any local SIM card and secure your data from being misused in case your mobile is stolen
  • Assurance that your device is neither counterfeit nor stolen; it’s officially registered, and all its components are verified and monitored.
  • Compliance with Pakistan’s telecom regulations

How to Register Non-PTA Mobile Phones?

Figured out your device isn’t PTA approved? Here is how you can register it.

Disclaimer: Before moving forward, know that you will have to pay some amount of tax (dependent on the phone’s model and price). So don’t think this process is free. The tax can be calculated using the PTA tax calculator.

PTA Device Registration – Dial *8484#

Consumers can easily register their non-PTA mobile phones by dialling the code *8484# and simply following the instructions.

PTA Device Registration Visiting the Link

You can also register your mobile through the PTA DIRBS portal:

  1. Go to: https://dirbs.pta.gov.pk/drs
  2. Sign up with your CNIC and contact details.
  3. Provide your phone’s IMEI, model, and passport (if applicable).
  4. Pay the applicable PTA tax/duty.
  5. Get your mobile PTA-approved within days!
Note: Before opting for registration on your mobile phone, read the instructions carefully. Beware of scammers who tell you they can do it cheaper.

Final Verdict

Understanding how to check PTA approved status is crucial for every mobile user in Pakistan, especially given the surge in imports of smart phones.

With a costly phone comes bigger responsibilities. Cut down on the flexing and get your beloved phone PTA-approved first. It will save you from long-term hassle!

Frequently Asked Questions (FAQs)

Here are some questions that people frequently ask about how to check PTA PTA-approved status.

Q- How to Check PTA Tax on IMEI?

Ans: Pakistan Telecommunication Authority has uploaded all the details about taxes on IMEI.

Q- What is the Code for PTA Mobile Approval?

Ans: The code for PTA mobile approval is 8484 or *8484#.

Q- How Much Time Does It Take For PTA Approval?

Ans: Pakistan Telecommunication Authority hasn’t specified any time period. If your approval status changes to “approved” from “pending” in their system, then you will know that the work is done. However, for overseas Pakistanis and foreign visitors, there is a 120-day time period.

Stay tuned to Brandsynario for the latest news and updates.

Elon Musk Regrets Trump Tweets, But How Did It Go So Far?

musk-regrets-trump-tweets-but-how-did-it-go-so-far

Elon Musk and Donald Trump, two highly egoistic, powerful men, clashed with each other recently. Not much of a surprise, honestly. But how did it come to this? Especially when this relationship/friendship was mutually beneficial for the two.

On one hand, you have Musk: the Tesla/SpaceX/X (Twitter) tycoon who is also the richest man in the world currently. On the other hand, Trump: the political wrecking ball who is also the president of USA right now.

You’d think they’d bond over their mutual disdain for convention. For a time, they did. Until, well… they didn’t.

Now, Elon regrets the tweets.

The Bromance that Never Was

Let’s rewind a bit. Musk wasn’t always anti-Trump. In fact, when Trump first took office, Musk joined his advisory councils. There was talk about collaboration on infrastructure, job creation, and even climate policy (which feels almost laughable in hindsight).

Musk, fresh off Tesla and SpaceX success, even served in Trump’s “Department of Government Efficiency” (DOGE) to cut down on government expenditures.

But cracks started showing.

Tensions hit a high point when Musk slammed Trump’s signature fiscal package—the so-called “One Big Beautiful Bill” by calling it a “disgusting abomination,” blasting debt and EV subsidy cuts.

From Mutual Benefit to a Battle of Insults

After that, things got wildly dramatic (and to think they said women were too emotional to lead).

Musk accused Trump of being implicated in the Jeffrey Epstein files (a claim later deleted), called for his impeachment, and humiliated him through meme warfare on X. Trump, not one to take it lying down, hit back on Truth Social and threatened to revoke government subsidies and contracts worth billions.

The result? Tesla shares plummeted 14%, wiping out over $150 billion in market value. SpaceX was briefly dragged into the chaos, with Musk threatening to “decommission” the Dragon spacecraft — a threat he later retracted.

So, Why Did it Go So Far?

Simple answer? Ego. Complicated answer? Ego, ideology and overestimation.

And now? Elon Musk is reportedly expressing regret. Not for disagreeing with Trump but for turning it into a public spat that alienated both conservative allies and moderates who saw the beef as childish and unnecessary.

He’s lost influence on both sides of the aisle and gained little in return.

If anything, this saga has shown us one thing. These billionaires are very well aware of each other’s crimes, but their anger is never out of goodwill and is more based on their personal benefit.

Stay tuned to Brandsynario for the latest news and updates.

Israel Ready to Attack Iran Soon, Says U.S. and European Officials

israel-ready-to-attack-iran-soon-say-u-s-and-european-officials

US and European officials believe Israel is preparing to launch an attack on Iran soon, a move that could escalate tensions in the Middle East and undermine efforts by the Trump administration to reach a nuclear deal with Tehran.

Due to these concerns, the US has withdrawn diplomats from Iraq and authorised the voluntary departure of military family members from the region.

It is unclear how large an Israeli strike might be, but tensions have been mounting. Prime Minister Netanyahu has been urging President Trump to take advantage of what Israel perceives as a moment of vulnerability for Iran.

President Trump had previously halted an Israeli strike, stating he wanted to pursue negotiations. He recently told the New York Post that he is now “less confident” about reaching a deal, following Iran’s supreme leader’s rejection of a US proposal to halt uranium enrichment.

Talks between American and Iranian officials are scheduled for Sunday in Oman, with Trump’s envoy Steve Witkoff expected to attend.

Iran has already prepared a response in the event of an Israeli strike, reportedly aiming hundreds of ballistic missiles at Israel. Iran’s Defence Minister, General Aziz Nasirzadeh, warned that the US would face heavy losses if conflict were to break out.

“America will have to leave the region because all its military bases are within our reach, and we will, without any consideration, target them in the host countries,” he stated.

General Michael Kurilla said he had presented Trump with several military options. Iran’s mission to the United Nations described Kurilla’s remarks as “militarism.”

Resolution to Censure Iran’s Nuclear Programme

The IAEA Board is meeting in Vienna, where the US, UK, France, and Germany have submitted a resolution to censure Iran for advancing its nuclear programme.

If passed, this could lead to the reimposition of heavy sanctions under the 2015 nuclear deal, which Trump withdrew from in 2018. Iran’s Foreign Minister, Abbas Araghchi, stated that the censure “will compel Iran to react strongly.”

Meanwhile, military dependents are also being withdrawn from Bahrain, and analysts suggest Iran is nearing the capability to produce nuclear weapons-grade material.

Stay tuned to Brandsynario for the latest news and updates.

Love Guru Becomes Highest-Grossing Pakistani Film, Beats Maula Jatt

In an incredible turn of events at the box office, Love Guru has taken the crown from The Legend of Maula Jatt, becoming the highest-grossing Pakistani film ever. The dynamic duo of Mahira Khan and Humayun Saeed once again delivered a performance that left audiences spellbound, drawing huge crowds to theatres.

The romantic comedy kicked off with a bang, raking in an impressive Rs120 million in its opening week, surpassing Maula Jatt’s debut of Rs110 million. This milestone is a game-changer for Pakistan’s film industry, firmly establishing Love Guru at the forefront.

With its vibrant storytelling, perfect timing during Eid al-Adha, and the brilliant direction of Nadeem Baig, the film struck a chord with both local and international audiences. Currently, its worldwide earnings have skyrocketed to Rs280 million, solidifying its reputation as a box office powerhouse.

 

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Additionally, the electric chemistry between the lead actors and their magnetic presence brought an undeniable star quality that audiences couldn’t resist. The excitement was further fueled by smart international marketing, targeting key diaspora communities in the UK and the US, resulting in sold-out shows in major cities.

Star Power, Strategy, and Global Reach

Mahira Khan and Humayun Saeed truly went above and beyond to promote Love Guru worldwide. From the bustling streets of London to the glitzy lights of Los Angeles, their charisma and confidence turned press tours into lively celebrations.

Fans eagerly gathered to catch a glimpse of them, creating a buzz that translated into impressive box office success.

 

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During one promotional event, Mahira Khan expressed her hopes that the film would surpass the Rs1 billion mark, inspiring the audience with her heartfelt words: “Everyone say Ameen.” Her infectious optimism ignited even more excitement among the public.

Humayun Saeed also showered praise on director Nadeem Baig, declaring him the finest in the industry. The mutual respect and camaraderie between them were evident in the final product.

Thanks to fantastic word-of-mouth and a well-planned marketing strategy, Love Guru quickly expanded into more theatres, including multiplexes across North America and the Gulf region.

Critics praised its touching storyline, sharp editing, and vibrant performances, making it a must-see for fans of Pakistani cinema.

Reviving Pakistani Cinema with Unstoppable Momentum

Love Guru isn’t just racking up impressive numbers, it’s a game changer. It marks a fresh chapter for Pakistani cinema on the global stage. The buzz it’s created is already inspiring filmmakers to elevate their craft and reach for greater heights.

This achievement reinforces the idea that with the right mix of talent, timing, and technique, Pakistani films can truly shine, even in the competitive international arena.

In essence, Love Guru has accomplished more than simply outpacing The Legend of Maula Jatt. It has rekindled hope, established new standards, and shone a light on the brilliance of Pakistani storytelling.

As the box office numbers keep climbing, the entire nation is watching with bated breath. Will it surpass the Rs1 billion mark?

Stay tuned to Brandsynario for the latest news and updates

Overdid the Meat this Eid al-Adha? Simple Ways to Reset and Detox

overdid-the-meat-this-eid-al-adha-simple-ways-to-reset-and-detox

Eid al-Adha is a festive occasion marked with joy and celebration. Sacrifices and congregational prayers bring everyone together, but the immediate aftermath of this eid often sees thousands flocking into hospitals with gastrointestinal (GIT) distress.

Diarrhoea, cholera, severe abdominal pain, and excessive vomiting send many to hospital emergencies. Overconsumption of kaleji, paya, beef nihari, and mutton korma, among other local delicacies, is the culprit behind it all.

Add in poor meat storage practices and inadequate refrigeration often exacerbate the potential health drawbacks of meat consumption. However, most problems have a solution, and the post-Eid al-Adha GIT distress can be managed effectively.

Here are a Few Ways to Detox After Eid al-Adha

Go Vegan for a While

Meat, especially when consumed in excess, takes a toll on the digestive system and associated organs like the liver. In contrast, vegetables, beans, grains and other vegan food tend to be more GIT-friendly causing faster and better digestion.

Mixed sabzi, daal, and khichdi should give your digestive metabolic processes a much-needed reprieve, allowing time for recuperation.

Load up on the Fibre

Red meat, which includes mutton and beef, is low in fibre. Low fibre is associated with reduced GIT motility, increases the chances of bloating and constipation. Hence, Pakistanis typically run low on fibre in the aftermath of Eid al-Adha.

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Load up with fibre

Again, green vegetables and grains are the best sources of fibre. Adding more fruits, some spinach, carrots, and oats to your plate should serve you well.

Say No to Sugar

Most meals don’t end with just meat, they’re often finished with sweets and desserts to satisfy those post-meal cravings. On Eid al-Adha, many prefer classics like sheer korma and kheer to complement their savoUry meat dishes

Excess sugar is also detrimental to the GIT as it increases inflammation, and can disrupt the normal balance of bacteria in the gut. Thus, take a break from adding sugar to your tea, and stay away from bakeries.

Light Exercise and Good Rest will Serve You Well

Sleep well for at least seven hours. Also, when awake, it is better to stay moderately active in periods of excessive food consumption. Sitting on the couch and watching Netflix may not help, but light and brisk walks after meals will do you good.

Try Natural Digestive Aids

Excess meat can strain the GIT system, but nature provides a convenient solution for controlling the digestive turmoil induced by meat. Sipping green tea and ginger water are good natural remedies for improving gut health and tackling GIT distress.

If you’re feeling overly full after Eid, these remedies can help manage mild digestive discomfort. However, in more serious cases, it’s important to consult a qualified physician. Persistent vomiting or diarrhea can lead to dehydration, so seeking medical attention at a hospital is strongly recommended.

Either way, in the future, carefully monitor and observe meat consumption during Eid al-Adha. It is easy to lose sight of one’s health in such festive occasions, but the potential consequences could be serious.

Stay tuned to Brandsynario for the latest news and updates.

Imad Wasim Backs Babar Azam, Rizwan for T20I Comeback

imad-wasim-backs-babar-azam-rizwan-for-t20i-comeback

In a time when Pakistan cricket seems to be caught in a whirlwind of change, former all-rounder Imad Wasim has stepped forward to back two of the team’s biggest names — Babar Azam and Mohammad Rizwan.

While the cricketing world debates their future in the T20I setup, Imad has one simple message: “Trust them, they’ve got what it takes.”

A Vote of Confidence, Not Criticism

In a recent interview with a local sports platform, Imad cleared the air on the growing narrative around Babar and Rizwan’s roles in Pakistan’s T20 future. His comments were refreshingly honest — but also respectful.

“I’m specifically talking about T20 cricket,” Imad said. “They’re such big players and such big names — not just for Pakistan but for the fans. People want to see them evolve and succeed in this format.”

While some interpreted his earlier remarks as criticism, Imad explained that his views were meant to spark introspection, not stir controversy.

Babar’s ODI and Test Legacy is Untouchable

Imad Wasim made it crystal clear — Babar Azam’s place in ODI and Test cricket isn’t up for debate.

“Babar has one of the best ODI records in the world. He’s not going anywhere. In 50-over cricket, you need anchors, you need players who can build innings, and Babar does it better than most,” he stated.

In essence, Imad’s point wasn’t about whether Babar belongs, but where his game needs to evolve, especially in the high-paced, ever-changing world of T20 cricket.

T20 Is a Different Beast

With T20 cricket demanding constant innovation, intent, and adaptability, Imad believes it’s the right time for senior players to reflect.

“If they’re willing to change — if they want to adapt — I’m happy for them. They have the skill. I know they can do it. And if they turn up and prove everyone wrong, I’ll be the first one to praise them,” he added.

This isn’t criticism. It’s a challenge from a teammate who’s seen the grind, felt the pressure, and knows the demands of modern T20 cricket.

A Team in Transition — But Not Without Its Pillars

With Pakistan cricket seemingly heading toward a generational shift, conversations about the roles of established stars like Babar and Rizwan are inevitable.

But Imad’s voice stands out — not because it’s loud, but because it’s measured, fair, and rooted in belief. He isn’t asking for blind loyalty. He’s calling for patience, perspective, and the kind of support that true champions deserve when they’re down.

Imad Wasim, a T20 specialist himself, isn’t asking fans to ignore flaws. He’s asking them to trust in the process — and in the players who’ve already brought them countless moments of joy.

Stay tuned to Brandsynario for the latest news and updates.

Air India Plane With 242 Aboard Crashes Near Ahmedabad

air-india-plane-with-242-aboard-crashes-near-ahmedabad

On Thursday, an Air India plane carrying 242 passengers crashed close to Sardar Vallabhbhai Patel International Airport in Ahmedabad. “Air India confirms that flight AI171, from Ahmedabad to London Gatwick, was involved in an accident today after takeoff,” the airline confirmed.

A Boeing 7878 aircraft was used to carry out the flight. It had 10 cabin crew members, two pilots, and 230 passengers. Though not disclosing the number of wounded, Air India stated the injured were being delivered to nearby hospitals.

According to Air India, the travellers included 169 Indians, 53 British, seven Portuguese, and one Canadian. The statement ignored the nationalities of the other 12.

According to the Directorate General of Civil Aviation (DGCA), 242 people were on board along with 12 crew members.

Air India said it was completely cooperating with the officials. The airline also launched a hotline for passenger support: 1800 5691 444.

Gatwick Airport in London verified that the Air India flight that was involved in the accident was due to arrive later today. According to X, more changes will be made public.

According to flight tracking site Flightradar24, the plane’s signal vanished within a minute following departure. At local time 1:38 pm (1:18 pm PKT), the flight departed from Ahmedabad airport.

This is an evolving circumstance; reports can alter as fresh data arrives.

Stay tuned to Brandsynario for the latest news and updates.

Wasim Akram Comments on His Hilarious Statue at Niaz Stadium

wasim-akram-comments-on-his-viral-statue-at-niaz-stadium

Cricket fans on social media had a field day this week, but it wasn’t about a match or a fiery spell—it was about a statue. Yes, a statue of legendary Pakistani pacer Wasim Akram, placed outside Hyderabad’s iconic Niaz Stadium, went viral for all the wrong reasons.

While the intention was to honour a national hero, the execution left fans confused—and well, amused.

The Statue that Sparked a Meme Storm

The statue, meant to immortalise Wasim Akram in his classic left-arm bowling action wearing the 1999 World Cup jersey, caught fire online—but not in the way the creators had hoped.

The biggest gripe? The face didn’t resemble Wasim Akram—not even remotely. Social media users didn’t hold back, comparing the sculpture to everything from wax museum fails to horror movie characters.

Memes flooded the timelines, and once again, the internet did what it does best: turn a tribute into trending content.

Wasim’s Response?

While many in his place might’ve been offended, Wasim Akram showed exactly why he’s a legend—on and off the field.

Taking to social media, the Sultan of Swing posted a side-by-side picture of his statue and a meme-worthy tiger sculpture, cheekily writing:

“Lots of talk about my sculpture being erected at Niaz Stadium, Hyderabad. Mine is definitely better than the tiger.”

And just like that, Wasim turned the laughter with him instead of at him.

“Full Marks for the Effort”

Rather than ridiculing the sculptor or the authorities behind the tribute, Wasim chose empathy and appreciation. He acknowledged the gesture and appreciated the intention behind the statue.

“It’s the idea that matters. Credit to the creators, full marks for the effort and thanks to everyone involved,” he added.

It’s this humility and grace that continue to make Wasim one of the most respected figures in Pakistan cricket, even long after his retirement.

Stay tuned to Brandsynario for the latest news and updates.