effie awards 2019

The 1st Effie Awards Gala Night, organized by the Pakistan Advertisers Society (PAS) took place in Karachi on 4th May 2019 at the Global Marquee.

Effie Awards with its 51 national programmes, 4 regional awards and 1 global award, leads, inspires and champions the practice and practitioners of marketing effectiveness, whose efforts are celebrated with the award.

With the affiliation with Effie Worldwide, PAS Awards, which has been Pakistan’s most prestigious marketing effectiveness award programme, joined the global Effie network to become Effie Awards Pakistan.

The winners were awarded a Gold, Silver and Bronze trophy.

A special recognition award, the Grand Effie Award was also awarded to the most effective campaign of the year.

The Effie Pakistan finalists and winners also received credit in the Global Effie Index, which identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from all Effie competitions worldwide.

It is to be noted that the Effie Index is the most comprehensive global ranking of marketing effectiveness.

Uniting Pakistan’s Marketing & Media Fraternity

Effie Awards Pakistan 2019 witnessed more than 600 people gracing the gala night.

Spotted at the event were Industry stalwarts like Asif Aziz, Chairman, PAS and COO JAZZ, Dr. Zeelaf Munir, President and CEO, EBM, Shazia Syed, Chairperson, Unilever Pakistan, Sultana Siddiqui, Chairperson, HUM TV, Sarfaraz A. Rehman, Jury Chair, Ms. Amber Saigol, Chairperson, DAWN Media Group and Sarmad Ali, Group CEO, Marketing, Jang who also  handed the trophies to the lucky winners.

Mr. Asif Aziz, Chairman PAS on the occasion stated:

“Bringing Effie awards to Pakistan is a proud moment, not only for PAS but for the entire industry as we all share its mission”

This year, the Effies featured:

  • 14 regular categories
  • 11 specialty categories
  • 4 special awards

From these categories, the following number of accolades were awarded from over 200 entries to clients and agencies across various categories:

  • 20 Bronze winners
  • 15 Silver
  • 10 Gold

The Grand Effie

The Grand Effie was awarded to UN Women campaign ‘The Bridal Women” developed by BBDO Pakistan.

Agency Network of the Year & Marketers of the Year

“Ogilvy Pakistan” was awarded the Effie Pakistan 2019 Agency Network of the Year and “Unilever Pakistan” and “Coca-Cola Pakistan” were awarded the Effie Pakistan Marketers of the Year.

Lifetime Achievement Award

The most coveted PAS Lifetime Achievement Award was presented to Mr. Aftab Tapal, Chairman of the Board, Tapal Tea for his leadership and vision that has led to the creation of a major mainstream Pakistani brand that is a source of inspiration for up and coming entrepreneurs.

Special recognition shields were also presented to Jang and DAWN Media group for their efforts in the field of marketing and advertising.

Mr. Qamar Abbas, Executive Director, PAS said that:

“2018-19 was all about making Pakistan visible internationally. Effie will not only help us further raise the standard of marketing communication in Pakistan but will give us an opportunity to showcase our outstanding work globally.”

Glimpses from the Red Carpet

The red carpet was hosted by Mr. Yawar Iqbal, Executive Creative Director, JWT/Grey, and Ms. Mahnoor Nadir.

Leo Twins created magic on the stage with a mesmerizing rendition and a hilarious comedic performance by the renowned Umar Rana left everyone laughing in their seats.

Sponsors & Partners

This year, National Foods hosted the Dinner and enthralled the guest with their mouthwatering delights. English Biscuit Manufacturers presented an award in a special category and also set-up an EBM Café. Unilever Pakistan and Jubilee Life participated as a category sponsor.

Active Media displayed a beautiful Active Lounge, and Candyland was the gift bag sponsor. Kantar Pakistan had also earlier sponsored the Effie Pakistan jury sessions.

The event was managed by H&S Connect and choreographed by The Woot. Jang Media Group was the Print Media Partner, Adcom Leo Burnett was the Digital/Creative Partner, MK Digital was Digital PR Partner, Bogo, Scentsation, and Espresso were generous gift partners.

MindMap was the digital partner, Brandsynario was the online publication partner, FM 91 was the radio partner, and Junoon was the Online Streaming Partner.

Winners of the Night

Check out the complete winners’ list of Effie Awards Pakistan 2019

Category: Branded Content

Category: Automotive

Category: Apps & Software

Category: Positive Change Social Good- Brands (Products)

Category: Positive Change Social Good- Brands (Services)

Category: Positive Change Social Good- Non Profit

Category: Health- Services

Category: Passion for Pakistan

Category: Seasonal Marketing

Category: Culinary

Category: Personal Care

Category: Sustained Success- Products

Category: Sustained Success- Services

Category: Restaurants

Category: Tropical Marketing

Category: New Product & Services

Category: Beverages Cold

Category: David Vs.Goliath

Category: Corporate Reputation

Category: Finance

Category: Snacks & Desserts

Category: Household Supplies & Services

Category: Home Furnishings & Appliances 

Category: Internet & Telecom

Category: Agency of the Year

Category: Marketer of the Year

Category: Effie Grand Prix

Category: Lifetime Achievement Award

Congratulations to all the winners’.