Shell To Install 50,000 Charging Points For Electric Cars

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Sep 3, 2021

shell charging stations being put up soon — Image Source: new.abb.com

The era of electric cars has begun. We can safely say that combustion engines are not the only ones on the market now. With time, a lot of the infrastructure can be altered to be in favour of electric cars. Speaking of electric vehicles, Shell has decided to install about 50,000 charging points.

While this does seem like a huge number, it is not to be done over the course of weeks or months. Instead, it is a plan set forth by Shell for Britain. It has long been stated that Britain intends to get rid of combustion engine cars completely. Now, they have made it an aim to do so by 2030. Yes, 9 years from now, you will not see petrol or diesel running cars in the UK. So, Shell is one of the major contenders now in the race to change the infrastructure.

shell charging stations in UK — Image Source: connectedtoindia.com

Shell Charging Points

These charging points allow for EVs to be charged on the go. The more one has, the easier it is for them to move about here and there. Ubitricity is a company that was founded in 2008 in Germany. It was acquired by Shell and is responsible for vehicle charging units across Europe. They already have 3600 charging units in Britain, ranging from a lamp post used as one to a bollard.

Currently, the UK’s Government Office of Zero-Emission Vehicles provides 75% of the installation cost of these charging units. The company has agreed to pay the rest of the charges, so there may be a faster change of infrastructure. The country is certainly working hard to make sure emissions are at an all-time low. We hope they succeed in this and continue moving up.

50,000 charging units to be put up by company — Image Source: shell.com.pk

Keeping The Earth Clean

This initiative is certainly an impressive one and deserves all kinds of praise. It doesn’t just have to be Britain that adheres to the workings of a clean atmosphere. Every country can play a part in this, in one way or another. You don’t have to make heavy promises but you can always start the change on a smaller scale. If many people do it, it can create change in the bigger picture.

Let us hope we get to see more and more countries shifting towards an electrical infrastructure.

charging stations being put up in UK by company — Image Source: dailytimes.com.pk

Stay tuned for more from Brandsynario!

5 International Brands That Cashed On Money Heist

By

Mehak Zehra

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Sep 3, 2021

Money Heist season 5 — Image Source: Tribune

A Spanish show, La Casa Da Papel, became famous as Money Heist ever since Netflix swooped in to salvage the show. Exactly the way numerous brands used Game of Thrones in their advertising to attract consumers, brands got interested in Money Heist as well. With its final season’s first part just days away, let’s look at all the brands that cashed in on the show’s hype.

1. Pepsi

Pepsi is joining the promotions and that too, officially. They have signed a deal with Netflix in which it has been decided that Pepsi will aid promotions through virtual fan fests and Pepsi-Money Heist beverage cans.

money heist — Image Source: exchange4media.com

2. Diesel

As far as the clothing brand, Diesel, is concerned, they rolled out an entire product line dedicated to the famous Netflix show. Basically, you could buy the red jumpsuit that all the Heist participants in the show wore like a uniform.

The Diesel collection was to have fourteen pieces. You will find it all in shades of red, white, and black. They released T-shirts, jackets, hoodies, and caps. They were to have prints of the characters’ names and masks. Prices for the products ranged from 35 pounds to 205 pounds.

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A post shared by Diesel (@diesel)

3. Pull and Bear

The brand, Pull and Bear, used the hype by giving a 10% discount to its users. The way they gathered the Money Heist fan’s attention was that they started a show-inspired game. By going to the brand’s website, the fans could play. And after winning, they could avail discount on their next purchase. Way to increase your consumer base!

https://www.facebook.com/watch/?v=618067798746408

4. Persol

Optics brand, Persol also took part in the promotions. They used the backdrop of iconic scenes from the show. Moreover, they used the designs of the Professor’s glasses. Would the die-hard fans be able to resist the Resistance?

5. El Professor Burger

While some brands are just using the show as a short-term way of gaining consumers, there are brands that got a little extra. One cafe in Dubai, Khaleej Times reported, has completely renovated itself to become the first Money Heist themed cafe.

Are you as much of a Money Heist fan as brands think their protective consumers are? Would you actually turn towards these brands after seeing their efforts? Let us know in the comments!

Stay tuned to Brandsynario for the latest news and updates!

Haider Ali Wins Pakistan’s First Ever Gold Medal In Tokyo Paralympics

By

Lyza Rashid

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Sep 3, 2021

tokyo paralympics haider ali — Image Source: Twitter

[Update: September 3rd, 2021]: Pakistan was proud to see two of its citizens make their way to the Tokyo Paralympics. It was the same level of pride as they saw ten of their athletes get to the Tokyo Olympics 2020. Unfortunately, no one could get a medal but the country was happy all the same. So, Anila Izzat and Haider Ali just participating, was cause for celebration. However, Haider Ali has gone one step ahead and actually followed through with his promise.

Haider Ali has bagged a gold medal and that too, his and Pakistan’s first-ever gold medal in Paralympics. He participated in the discus throw F37 and emerged victorious with Ukraine and Brazil winning silver and bronze respectively.

Raising the 🇵🇰 high at #TokyoParalympics #HaiderAli wins 🥇 for #Pakistan pic.twitter.com/XNmyflnR5h

— PTV News (@PTVNewsOfficial) September 3, 2021

Interesting to note that the past two medals that Pakistan won in these games were also brought home by Haider Ali. In 2008, he won a silver. And in 2016, he got a bronze medal. The silver and bronze were in the long jump category.

[August 25, 2021]: Two Pakistanis are again on their way to make Pakistan proud on an international scale. The athletes have reached Japan for the 2020 Summer Paralympics and they might just come back with gold.

Tokyo Paralympics Is Special

The sporting event began as a small gathering in 1984. Now, it has evolved into one of the biggest and most inclusive competitions for athletes globally. Even athletes with disabilities have the chance to represent their home countries on the world stage.

tokyo paralympics para-athletes pakistani — Image Source: Inside Sports

The organizers keep inviting attention to the 15 per cent of the global population with impairments. They would like the world to know this is more than just a sports competition. It is a revolution.

Haider Ali from Pakistan

One such participant from Pakistan is all-rounder para-athlete, Haider Ali. “I was always fond of sports, and I seriously, very seriously, started them in college,” said Haider. Haider Ali has cerebral palsy and will compete in discus throw at the Paralympics, as he reported from Tokyo. His journey and commitment are more than inspiring.

The 37-year-old athlete from Gujranwala has been representing Pakistan since 2006. This is also not his first rodeo! Ali has been to many international competitions for 15 years. He created history at the 2008 Summer Paralympics in Beijing, China. He was the first Pakistani to bring home a Paralympic Games medal, a silver, in the F37/38 long jump.

Anila Izzat from Pakistan

The second athlete making us proud is Anila Izzat Baig. She is the first female athlete from Pakistan to partake in the Paralympics. Baig contracted polio at the age of 3 and has an impairment to her leg as a result of it. However, that restricts her aspirations in no way.

Anila Izzat is from Faisalabad and has been participating in sports since childhood. She was scouted in 2008 and already has a gold medal to her name! She won it in the 2009 Asian Youth Para Games in Tokyo for the discus throw.

Supporting The Stars

Anila Izzat Baig mentioned that the Pakistani government has helped her with funding. It is with their help and her parent’s hard work that she got to attend para-athletic competitions globally. Both Haider Ali and Anila Izzat Baig have high hopes for this year’s Tokyo games.

We are already so proud that these two para-athletes got to this stage. We have no doubt they’re going to make Pakistan proud, medal or no medal!

Stay tuned to Brandsynario for the latest news and updates.

Zameen.com Organizes Launch Event For Sitara Serene Tower

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Press Release

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Sep 2, 2021

Zameen.com — Pakistan’s largest property enterprise — organized an event in Lahore to inaugurate their most recently on-boarded project, called the Sitara Serene Tower. Zameen’s Senior Director Laeeque Chaudhry was present on the occasion, and was accompanied by Zameen’s Project Sales Directors Basil Hafeez, Muhammad Usman, Ali Rehan, Haider Murtaza, and Senior Marketing Manager Rizwan Kazmi, along with Sitara Heights Director Mazhar Abbas, Director GO Petroleum Bilal Ansari and Director Sitara Heights Chaudhry Tahir Iqbal.

The project will be a mixed-use development featuring commercial outlets, along with hotel and serviced apartments. It will also have a reception and common area on the ground floor, and a dedicated basement parking space. Additionally, the project has been registered with the Federal Board of Revenue (FBR), the Lahore Development Authority (LDA) and all other relevant government departments. When combined with its prime location in Gulberg-Lahore and easy instalment plans, these factors make the project a worthwhile investment for serious buyers.

While talking to the media during the event, Zameen’s Senior Director Sales Laeeque Chauhdry stated that Zameen.com was pleased to launch a new project in such an ideal location in Gulberg, Lahore — with a focus on providing the project’s residents with a good return on their investment and a peaceful place to live. He further said that the demand for high rise developments was on the rise in the city and that this would prove to be beneficial for the local real estate sector in the future.

Sitara Heights Project Director Mazhar Abbas also took the opportunity to address the attendees at the event, and said that Lahore’s property market was essential to the local real estate industry; especially since the demand for property was quite high and the buyers seemed to take an interest in the latest projects being launched in the city. He said that his company had acquired the services of Zameen.com to launch the Sitara Serene Tower and that their partnership with Zameen would eventually lead to the launch of several similar projects in the future.Released by: Zameen Media (Pvt) Ltd.

For Contact: Aleena Bano – PR & Media Coordinator
aleena.bano@zameen.com
+923337374074

Easypaisa launches Pakistan’s first ever ‘digital-first’ campaign for Easyload

By

Press Release

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Sep 2, 2021

Easypaisa, Pakistan’s leading digital payments platform, continues its efforts to introduce ground-breaking innovations through its first ever ‘digital-first’ marketing campaign. From concept to execution, the campaign is planned based on learnings and digital analytics that Easypaisa has accumulated over the years. Shot in a vertical frame to customize its viewership specifically for smartphones, the campaign is the first of its kind to adopt a unique and innovative take on advertising.

As Pakistan’s largest App, Easypaisa caters to millions of Pakistanis by enabling them to take financial control in their own hands through their smartphones. Targeting the tech-savvy, smartphone user-base, the campaign will be providing captivating viewership along with an immersive experience to the audience on social media platforms like Facebook, Google, Instagram etc. through their handheld devices.

The ‘digital-first’ campaign has been launched to promote Easypaisa’s latest big offer ‘Easypaisa App pay to aisa hota hai’ which provides users with an incentive to receive a PKR 50 voucher on App signup and another PKR 50 cashback on first self-load of PKR 100 or more, making self-load via Easypaisa much more attractive as compared to scratch cards, retailers and other bank portals. Thus, collectively the offer gives new users a 100% payback for their initial adoption of the payment platform.

Speaking on the development, M. Mudassar Aqil, CEO, Easypaisa/Telenor Microfinance Bank, said; “Pakistan’s digital landscape has witnessed substantial evolution over the past few years and we are proud to have played a significant role in this aspect. Smartphones are quicky becoming a necessity in today’s day and age and as the country’s largest App, we at Easypaisa are making efforts to enable all Pakistanis to embrace financial freedom. Our ‘digital-first’ campaign is a personification of how we perceive digital Pakistan to be and we are excited to see the response it generates”.

Over the years, Easypaisa has earned the distinct reputation of being the leader not just in promoting financial inclusion through collaboration and technology but also in employing innovative tools for its efforts to reach out to all Pakistanis.

Watch the DVCs:

https://www.youtube.com/playlist?list=PLeyAkY5m9OSRmJ7jznwFymwvgh0bQZJVQ

4 Underrated Pakistani Dramas Of 2021 That Got Overshadowed

By

Mehak Zehra

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Sep 2, 2021

neeli zinda hai pakisstani dramas — Image Source: ARY Digital

Pakistani dramas have shown a trajectory of showing concepts that our generation might find toxic. The most toxic and the most frequent concept that they air is love triangles or if not that, then it would have parents blackmailing their daughter into marriage. Of course, there is no barrier if the drama creators choose to show both concepts in one drama.

But there have been rare Pakistani dramas of today that diverge away from such petty concepts and venture into trying new stuff. Hence, you will encounter a handful of dramas that try out-of-the-box genres and new thought-provoking concepts. However, they do not get the fame that they deserve. Today, we will give them the time to shine.

Below is the list of Pakistani dramas that were vastly underrated:

1. Chalawa

Chalawa is a fantasy drama showing the interaction of human and jinn realms. It features the story of a girl whose heritage is to befriend and even exorcise ghosts. Noor Zafar plays the role really well, although it did not get as much recognition as the supernatural drama her sister starred in, got.

2. Parizaad

Parizaad is a story about a dark-skinned boy who has grown up with the idea that his skin color defines beauty. Can you imagine who is playing this role? It is Ahmed Ali Akbar. Of course, he is a talented actor who is greatly underrated but the makeup to show him as dark-colored seems forced.

Most of our actors are skin color conscious. Even those who started as dark-colored, you will find them becoming fair-colored. But to suit the character, maybe Faizan Khwaja would have been better. That said, Ahmed Ali Akbar is more talented.

parizaad pakistani dramas — Image Source: Showbiz Hut

3. Neeli Zinda Hai

Neeli Zinda Hai is a horror drama showing how a ghost traumatizes a whole family but especially the woman who senses her presence. The drama dispensed many more concepts like that of the fake exorcists and fraudster household. However, even with a staunch cast, the drama was not able to come close to the fame of dramas such as Mere Paas Tum Ho.

4. Dhikawa

Dikhawa is a show that highlights how people suffer from the idea of showing off. The people who are not satisfied with their lives, lie to show off and in order to maintain the lies, they become the worst version of themselves.

This drama projects a new story in each episode. If you haven’t yet watched it, do give it a try.

Can you think of more such dramas of the year? Do let us know in the comments.

Stay tuned to Brandsynario for the latest news and updates!

Ehsaas Education Stipends Program Successfully Launched By The PM

By

Lyza Rashid

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Sep 2, 2021

ehsaas education stipends launched — Image Source: Dawn

Did you know over 20 million children in Pakistan are out of school? That is primarily what Imran Khan is all set to change with the Ehsaas Education stipends. These stipends might just start bringing the tabdeeli Imran Khan has been talking about but can this work? Let’s find out.

The Ehsaas Education Stipend

In order to bring these children to school, their families have to be given an incentive. There is a trend in Pakistan which is to have more and more children because they are helping hands. Thus, many children are birthed simply so they work— if they go to study, who will fill-in? That is where the Ehsaas Program steps in.

The Ehsaas Education Stipend programme will provide financial assistance to deserving households. This stipend will be for the education of their children at multiple levels including primary, secondary, and higher levels. This program has also been initiated in 160 districts so far. Here’s the best part— it’s structured to provide a higher stipend to girls than boys.

Why Is It Focused On Girls?

Of the 20 million children out of school, most are girls. Girls are not sent to schools not only because their parents don’t deem it safe but because their education is not believed in. Imran Khan would like to change that and the Ehsaas Education Stipend is his strategy.

He believes the stipend will encourage parents to send their children, particularly girls, to schools. Khan believes that an educated woman can contribute more positively to society and is proud of Ehsaas to give more to girls. He believes parents do want to educate their daughters but the distance to schools or unavailability of female teachers is a factor.

How Will This Be Regulated?

Imran Khan also added that by using the latest IT systems, stipends will be disbursed transparently. Fake entries can be weeded out for ghost schools and a fake number of children.

Bonus Rewards

In the Ehsaas Programme, there are also bonus rewards. There is a one-time Ehsaas graduation bonus of Rs3,000 to encourage girls in the completion of primary education. Moreover, another bonus will be given on a 70% attendance.

The Special Assistant to the PM on Social Welfare, Dr Sania Nishtar, also shared the stipends. Under the Ehsaas Education Stipends programme, primary school-going boys would get a quarterly stipend of Rs1,500 and girls Rs2,000. In secondary school, boys would receive Rs2,500 and girls Rs3,000. Lastly, at the higher secondary level, boys will get Rs3,500 and girls Rs4,000.

Stay tuned to Brandsynario for the latest news and updates.

Nida Yasir Claps Back At Trolls For Commenting On Her ‘Feet’

By

Lyza Rashid

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Sep 2, 2021

nida yasir trolls commenting feet — Image Source: Images

Nida Yasir has taken over morning shows since her show started. The bubbly personality’s show is always making headlines for one reason or another. However, this time Nida Yasir is in the news for putting a troll back in their place. Find out what she said!

Nida Yasir’s Pictures

Nisa Yasir recently put up a number of photos on the gram to show her look for her show that day. She is first seen in a white ensemble after which there is an outfit change! We’re all about this life by the way… The outfit change brings us to an emerald green outfit. It’s safe to say her looks are always graceful and very charming.

View this post on Instagram

A post shared by Nida Yasir (@itsnidayasir.official)

However, people were not looking at the clothes. They were looking at – as absurd as this sounds – her feet!

What’s Not Matching?

Many people started noticing her feet. Their observation was that her feet are not matching the colour of her hands, neck, and face! In short, they were trolling her for putting makeup everywhere except her feet. Many started jumping on the bandwagon and pointing the colour difference out.

Some also started making fun of her feet for simply being a darker shade. Here’s evidence of the kind of comments Nida Yasir started receiving:

Nida Yasir Clapped Back

But that’s the thing, if Nida Yasir can talk for days on the show, she can also talk back to trolls. She’s not one for being quiet usually in the face of nonsensical hate and this time was no different. Nida Yasir replied to one such comment saying that she can’t help it, they got tanned while vacationing! That was indeed a flex right there but who’s complaining?

However, that’s not all. She further asked the troll, “katwa du?” which has us rolling on the floor. So take a little bit of truth with some sarcasm and you have a Nida Yasir kind of response to a troll.

Colour-Shaming in Pakistan

This sadly has become the trend in our society. Though Nida Yasir is confident with herself and did not take this to heart, many do! So what if people’s feet are not the same colour? We can’t pressurise people to the extent that they now put makeup on their feet too.

This obsession with all-rounded fairness must end in our society before it impacts young girls.

Stay tuned to Brandsynario for the latest news and updates.

The Famous Salt Bae Sued For Not Paying His Employees On Time

By

Lyza Rashid

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Sep 2, 2021

It appears the good ol’ days of fame and success have come to a tragic end for Salt Bae who has been sued by his workers. His employees have filed many complaints against him which they will now pursue against him in court. How much more is there to people behind their social media? Salt Bae is anything but what he looked like

Salt Bae Sued

The Turkish chef and restauranteur Salt Bae’s real name is Nusret Gökçe. He has been sued for not paying his employees on time. Moreover, he has also been accused of calling his employees ‘managers’ so he can get away with not paying them over time. This has been the case at all his shops and warehouses.

The five employees who have filed the suit were recruited from Turkey. They worked at Nusr-Et’s US locations and filed the case in Manhattan’s federal court just two days ago.

The Developing Story

These said five employees said they worked 70-plus hours in a week in New York, Miami and Dallas. However, Nusr-Et did not compensate them fairly. They were also specially asked to come to work at these US locations by him when they were employed in Turkey.

The employees have also alleged that the official job descriptions drafted for their visa application were false. Nusr-Et labelled them as “employees with managerial authority” so he can “avoid paying them overtime wages.” Instead, these employees performed menial tasks. They took out the trash, washed the dishes, cleaned the toilets, ran errands and purchased products.

Workers Will Not Settle For Anything

The workers have alleged that regardless of the time they worked, their salary would remain the same. All five of them received a weekly salary of $1,125. However, workers in non-managerial positions are entitled to overtime pay. This pay should be 1.5 times their hourly wage. The normal weekly shift should be of 4 hours a week.

The workers have hit Salt Bae where it hurts— his repute. The grillers have sued him for unpaid overtime and other damages and this isn’t even the worst they have done. Their case has been filed by Louis Pechman. He is the same labor lawyer who won a $230,000 settlement for the servers in 2019.

If you’re asking for guesses, we think Salt Bae will agree upon a settlement to protect his reputation. Most of his branches simply work because he’s made a name for himself. Nowadays, no one supports exploitative owners. Let’s see how this pans out!

Stay tuned to Brandsynario for the latest news and updates.

Xiaomi To Enter Automotive Industry With Its EV Unit

By

Usman

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Sep 2, 2021

Business registration of Xiaomi electric complete — Image Source: gizmochina.com

When Xiaomi launched, people were a bit skeptical about its products. However, it quickly established itself as quite a robust contender. Despite there being so much competition, Xiaomi has made quite a name for itself. In fact, in the second quarter, it was the second most popular smartphone brand, right behind Samsung. People love the range that it offers with its products.

Electric Vehicle by Xiaomi

It seems that the brand has decided to expand its domain. In recent news, they have just completed the business registration of an electric vehicle unit. This means that Xiaomi is soon to stretch into the automotive domain. They are going to be developing their very own electric vehicle. Let us dive into what we know so far.

upcoming development on xiaomi electric car — Image Source: italy24news.com

Xiaomi Expanding

According to sources, the company has just completed the registration. This puts the brand on the road to having an electric vehicle of its own. They have even hired a team of over 300 people who are going to be working on the car. Earlier this year, it had come to light that Xiaomi had purchased automotive technology startup Deepmotion. They had done this in order to further their research and development in the auto industry.

The more information they have, the better they can develop an electric vehicle. The brand has even pledged to invest about $10 billion over the next 10 years in this project. For the CEO, Lei Jun, this is being considered as the last entrepreneurial project. Xiaomi also said that they have conducted over 2000 interview surveys and 10 industry peers and partners.

xiaomi coming up with own electric car — Image Source: hotcars.com

Diversity Unbound

This news tells us that Xiaomi is rising faster than many of the smartphone brands here. It is not just assisting in the manufacture of cars, it is even working on the development of the product. We hope we get to see a working prototype much sooner than later. We will keep you updated if we come across more such news.

It has yet to be seen which automotive brand they partner up with but there are a lot of prospects. Since the auto domain is already flourishing, this is no less availability of potential partners.

Stay tuned to Brandsynario for the latest news and updates!

Emirates Appoints Mohammed Alnahari Alhashmi As Vice President For Pakistan

By

Web Desk

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Sep 2, 2021

Emirates has announced the appointment of Mohammad Alnahari Alhashmi as Vice President for Pakistan, effective 1st September. Alhashmi will be responsible for leading the airline’s operations and strengthening Emirates’ presence in the market. Mohammed Sarhan, who was previously Vice President of Emirates for Pakistan, will now take on a new role as Vice President of Emirates for India.

Mohammed Alnahari Alhashmi, Emirates Vice President for Pakistan, said: “I’m very honoured and thrilled to be leading Emirates’ operations in Pakistan. I look forward to working closely with our talented local team and to continue driving the airline’s growth in the region.”

In his new role, Alhashmi will manage the airline’s commercial operations and strategic initiatives across the region. Mohammed has held several roles throughout his 18 year career with Emirates, including management posts in Kuwait, Indonesia, Syria, the UAE, and most recently he held the role as Vice President for the Kingdom of Saudi Arabia.

The new appointment comes as the airline announces several commercial leadership movements across West Asia, Africa, the GCC, and Central Asia. All of the movements include Emirati talent into key leadership positions, either being promoted from within the organisation or through portfolio rotations, underpinning the airline’s commitment to career development and progression of its UAE Nationals.

Emirates has held strong ties with Pakistan since 1985 and the airline remains committed to its long-term commercial strategy in the country. Emirates currently operates passenger services to five cities in Pakistan including Karachi, Islamabad, Lahore, Sialkot, and Peshawar – connecting customers to more than 120 destinations via Dubai.

Samba Bank Pakistan Partners With BPC Banking Technologies To Enable Cross Vertical Digital Banking Transformation.

By

Web Desk

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Sep 2, 2021

Samba Bank Pakistan, a fully owned subsidiary of the largest bank in the Middle East (Saudi National Bank), has signed an agreement with BPC Banking Technologies to modernize its digital banking and payment processing technology infrastructure and provide a frictionless digital banking and payment experience for its customers.

BPC’s Digital Banking platform takes into account new market trends and customers’ changing behaviour and needs to manage all of their finance and beyond, all at their fingertips. The platform’s refined and improved mobile banking app has advanced services which are truly self-service and automated in fashion.

The Digital Banking platform will allow digital onboarding of customers to the delivery of payment instruments as well as day-to-day transactional needs. The platform will augment and enhance customer experiences across their initiatives within their lifestyle, when buying goods, traveling, growing financially, investing, sharing money and goods or running a business.

Speaking at the occasion, Shahid Sattar, CEO & President Samba Bank, said: “We are excited to collaborate with BPC to leverage its world-class technology platform to open up new possibilities of digital banking for our existing customers and to bring new customers onboard, providing financial services with modern user experiences. Digital Transformation is a key pillar in achieving our goal of being among the top Digital banks of Pakistan.”

Ahson Saeed, Managing Director, BPC Banking Technologies in Pakistan commented: “We look forward to our collaboration with Samba Bank which will enable it to redefine and make incredible leaps forward in its Digital Banking transformation and customer experiences across different customer and business segments in Pakistan. BPC’s world-class payment processing technology, blended with international and local experts will provide the bank with the required capabilities and a very strong, secure and scalable platform to offer new age, innovative digital banking products, and services in future.”

Signify Introduces Philips LED Bulbs With Up to a 50-Year Life

By

Dr. Rida Qamar

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Sep 2, 2021

Signify Introduces Philips LED Bulbs With Up to a 50-Year Life — Image source: https://ecoledmart.com/

Signify has announced the first Phillips LED bulbs, with a life span of up to 25 years. The new Philips LED A-class bulbs will consume 60% less energy compared to standard Philips LED bulbs. While moving towards more sustainable options, the bulbs will be a wise investment for the planet and the public. The bulbs will hit the shelves on September 1, 2021, and are available in 40W and 60W equivalents.

The Next Generation LED Bulbs

Signify has designed four regular A-shape light bulbs that consume 60% less power to achieve the same light output and quality as standard Philips LED bulbs. Thanks to this technological breakthrough, the new products are the first in a range of new Philips LED A-class bulbs meeting the highest level in the new EU energy labeling legislation.

The new Phillips bulbs that meet the high-quality Philips EyeComfort criteria are the brand’s most energy-efficient lamps in this shape yet. The new bulbs will illuminate for about 50,000 hours which is roughly equivalent to 25 years.

“Our passion for a better and more sustainable world pushed us to further innovate and increase the energy efficiency of our LED lighting. With this technological breakthrough, we created our most energy-efficient lamp in this shape yet, while maintaining the same high quality of LED lighting that our customers are used to. This innovation puts us well ahead of new EU regulations, and this is just the beginning. We will continue to provide consumers the best quality of LED lighting. While we relentlessly work on further product improvements to contribute to a better world.” Says Michael Rombouts, Business Unit leader LED Lamps and Luminaires at Signify.

Availability

The new Philips LED A-class bulbs by the same zero-plastic packaging structure. However, the labels of other products will also be getting an upgrade to the same version to meet the new EU labeling legislations.

Signify plans to further improve the efficiency levels for all form factors over time. It also continues its efforts to achieving plastic-free packaging on all its consumer product by the end of 2021.

Stay tuned to Brandsynario for the latest news and updates.

Tribute To Fatima Surayya Bajia: 5 Facts You Should Know About Her

By

Mehak Zehra

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Sep 1, 2021

Fatima Surayya Bajia, a renowned writer, passed away at the age of 85 in February 2016. But the weight of her personality was such that even after her passing away, Pakistanis remember and reminisce the writer, paying tribute to the legend in their own way. Our way of paying tribute is to ensure that the generation which did not get introduced to her during her lifetime is as informed as the ones who grew watching her works.

1. Born before partition

Bajia was born in 1930. Belonging to Hyderabad India, Bajia migrated with her family at the age of 17. Interesting to note that she never attended a formal school. She was homeschooled and yet, she is counted amongst the most read personalities.

2. Sister of Anwar Maqsood

Anwar Maqsood is still famous for the viral going clips of Loose Talk. Meme creators use his clips to make fun of the current issues and that keeps him introduced to all generations, even genZ.

But little does this generation knows that he is Bajia’s younger brother.

anwar maqsood makes fun of drama industry — Image Source: Tribune

3. Pakistani drama writer

She wrote numerous novels. She was also a drama writer and a playwright. Most of her projects would be hits be it a story that she created or she adapted plays of other writers. Some of those projects are:

Adapted plays

Shama 1974 (novel by A.R. Khatoon)
Afshaan (novel by A.R. Khatoon)
Aroosa(novel by Zubaida Khatoon)
Tasweer (novel by A.R. Khatoon)
Zeenat (novel by Mirza Quleech Baig)

Her own plays

Aabgeenay
Aagahi
Ana
Anarkali
Arzoo
Asaavari
Auraq
Babar
Faraz Aik Karz
Ghar aik Nagar
Jisse Piya Chahe
Phool Rahi Sarsoon
Sassi Punno
Tareekh-o-Tamseel
Tasveer-e-Kainaat

4. Fatima Surayya Bajia: Hilal e Imtiaz

In the year 2013, Fatima Surayya became the recipient of Hilal e Imtiaz. Then then-president awarded it to the writer. The award is the third-highest in the country which is awarded to both civilians and military personnel. To be eligible for the award, you need to have made meritorious contributions to the national interests of Pakistan, for world peace, cultural, or other public endeavors.

5. Other Awards

Bajia has been locally as well as globally recognized by numerous entities. Firstly, Pakistan recognized her by giving her the Pride of Performance Award in 1996. Japan awarded her its highest civil award for her works. She was invited to The Big Show on CNBC, alongside Haseena Moin. This tells how known she was in the West as well.

The most recent evidence of her recognition came in 2018 when Google released a doodle on her birthday.

Her story serves as an inspiration to many, and hopefully, the drama writers of today would not ignore it because it is high time, our industry gets the revolution it needs.

Stay tuned to Brandsynario for the latest news and updates!

iOS 15 Will Let You See Shared Media In Messages – Here’s How

By

Lyza Rashid

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Sep 1, 2021

Will Apple iPhone 13 Be Getting Touch ID? — Image Source: Apple Insider

The iPhone may have many great features but its Messages app seriously needed improvements. Whenever somebody sent an image in the app and you had to go back to it, it was like going to visit the Bermuda Triangle. However, all that is changing now with the latest iOS updates.

There will be a new Shared with You integration of the Messages app with the Photos app. plus the addition of a real save button for photos available right in the conversation view. The new Messages app make it much simpler to find pictures from your group chats and texts.

How To See Shared Media

The Messages app is basically now going to give you a new option to see the shared media. This new Shared With You feature is coming to many Apple apps such as Messages, Safari, Podcasts, Music, TV, and Photos. What does this mean you ask? It means that now the pictures or videos you send in an iMessage conversation will be available to you in the “For You” tab.

You can see all the media shared with details of who shared them and why. However, note that these are going to just preview. They won’t be saved in your camera roll. In order to save them, long-press on them and tap save.

What To Do If You Don’t Like It

However, if you’d like to remain in the Stone Age and don’t like the update, you can do something about it. If you don’t like the Shared With You feature just turn it off. Go to Settings and then to Messages. Find the Shared With You tab and disable the “Automatic Sharing” altogether. The other way to do that is to just disable sharing with the “Photos” app.

How To Save Photos from Shared With You

Instead of sharing images one by one, you can also save them in a stack. Open the Messages app and go to the conversation you want to take photos from. With iOS 15, you will be able to see a new interface where your photos and videos will be. To save multiple photos together, simply tap the Save button next to them. The save button looks like a downward arrow button. Then say hello to all of them in your library!

This new feature will definitely be a hit amongst all iPhone lovers. How excited are you?

Stay tuned to Brandsynario for the latest news and updates.

Pakistani Startups’ Record-Breaking 2021 Fundraising Is Just The Start – Paklaunch

By

Web Desk

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Sep 1, 2021

Startups in Pakistan are rapidly rising and gaining international attention with one success story after another. Paklaunch, a leading organization building inroads for Pakistani startups globally, is holding a virtual conference “Pakistani Startups – The Next Big Thing” on 8th September 2021. Aly Fahd, Founder Paklaunch, expresses that this is just the start of something big: “We are excited to bring global VCs the opportunity to invest in Pakistani startups through our platform. We have already successfully helped invest over USD 7 million and hope to continue being the catalysts in this ecosystem.” The conference is made possible with the support of JS Bank Limited, its platinum sponsor.

Leading global VCs and experts will discuss the secrets behind the world’s growing interest in Pakistani startups at the conference. “Being Pakistan’s leading platform connecting investors, entrepreneurs, and professionals, Paklaunch aims not just to boost Pakistani startups but also help global VCs find the right startup to invest in.” says Aly.

The entrepreneurship ecosystem in Pakistan has continued to grow even through COVID-19, backed by increasing mobile penetration and the world’s largest, youngest demographic looking for lifestyle improvements. Biggest names in the venture capitalist arena: First Round Capital, Prosus, Kleiner Perkins, and Gobi Partners have already invested in the country’s startup landscape. Paklaunch is determined to further strengthen the startup ecosystem and advocate for them internationally.

Paklaunch’s virtual conference “Pakistani Startups – The Next Big Thing” is for anyone looking to learn, network, or engage with the local startup ecosystem. JS Bank Limited is the platinum sponsor for the conference. It is free of cost for all interested persons and will be held on Wednesday 8th September 2021. You can sign up for the conference at www.paklaunch.com/conference21.

Lahore Court Issues Arrest Warrant For Ayesha Sana

By

Dr. Rida Qamar

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Sep 1, 2021

Lahore Court Issues Arrest Warrant For Ayesha Sana — Image source: https://en.baaghitv.com/

It’s been a long time since Ayesha Sana left the showbiz industry. However, the host turned actress managed to stay in the social media limelight for different reasons. Ever since her video of her shouting and bad-mouthing the TV crew surfaced, she has lost many fans. More so, many reports have been made as the actress kept engaging in different scandals.

Arrest Warrant Issued For Ayesha

The Lahore court has issued non-bailable arrest warrants for Ayesha Sana. In a case heard by Judge Syed Ali Abbas on Tuesday, the warrant was issued after the actress failed to appear in court.

Her ex-husband, Yousuf Baig filed the case after Ayesha was accused of defaming his family on the internet. According to Yousuf, Ayesha uploaded inappropriate pictures of his wife and his daughter over the internet. She also added unethical videos of the family on the website, which, according to her, “brought disgrace” to the family. In response to the case filed, the court ordered the defendant to appear in the court. However, as she failed to do so non-bailable arrest warrant has been issued against her.

Ayesha Sana’s Previous Cases

The host has also been previously served with an arrest warrant back in 2020 when she was charged with fraud. The police carried out raids in her Lahore and Islamabad residence to arrest her. Ali Moin, a real estate agent, filed the case against the actress who failed to return Rs. 2million borrowed. According to Ali, Ayesha gave her the check, which bounced. He added that the actress was friendly with his family and provided her with money on multiple occasions. Later on, reports suggested that the 47-year-old has taken millions of rupees by defrauding the public.

Stay tuned to Brandsynario for the latest news and updates.

Young Stunners Bring Why Not Meri Jaan To Life

By

Web Desk

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Sep 1, 2021

Young Stunners are a music duo that truly represent the voice of today’s generation. They exemplify what it means to believe in dreams and that is why we consider them the perfect choice to represent the philosophy of Why Not Meri Jaan.

Check Out The New Pepsi Song Here:

Pepsi’s new slogan stimulated people to talk about change, it raised many eyebrows but this song has taken the debate to a new level. This is probably the first Urdu Rap song that hits so many social chords at the same time. The catchy tune keeps running in the mind even when the song is over. Interestingly the lyrics have become the first response that comes to mind whenever a stereotypical situation arises.

The music video is also an amusing experience. Interestingly, it captures the great Pepsi nostalgia and beautifully blends it with thrilling new-age visuals. From the first frame, the video will keep you hooked and you won’t even realize when you’ll be completely mesmerized by the visuals.

Young Stunners have created sheer magic, it’s not just a catchy tune it is a song that speaks our mind. It’s revolutionary and is empowering people to live fearlessly with positivity. It’s a celebration of diversity, it’s a harbinger for change. This song is here to stay.

Rs.1.2 Billion Profit Earned By Pak Suzuki In First Half Of 2021

By

Usman

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Sep 1, 2021

pak suzuki earns 1.2 billion profit — Image Source: pakwheels.com

Every day, we hear news related to the automotive industry. Brands have been progressing at a swift pace and everyone wants to be a part of the change. Despite there being a pandemic, the pace of the industry has not slowed down. The prior year may have been slow and devastating for many, but this one is not as much. Pak Suzuki is one of the brands that have seen good days in 2021. Their vehicle production is faster than ever.

It seems that the first half of 2021 has brought nothing but good news for Suzuki. If you are aware of the name, you know how popular their vehicles are in Pakistan. In the 90s, the Suzuki Khyber dominated the market with its small size and big engine. Similarly, Suzuki Mehran, Cultus, and Alto have all had their time in the sun. Now, the new Alto and new Cultus have become popular yet again.

pak suzuki earning profit in the first half 2021 — Image Source: automark.pk

Suzuki Turning A Profit

Due to the new auto policy and the price reduction, people want to buy them more than ever. The writer of this article knows of people who have gotten the new cultus for as low as Rs.14 lac. We are talking about a brand new car here, not in used quality. Due to the success of the brand, Suzuki has earned more than Rs.1.2 Billion in profit. This was just in the first half of 2021.

That shows the company is certainly doing well this year. That amount of profit shows just how popular their cars are. According to a report by Suzuki, the company earned Rs.1,197 Million in profit in the first half. If that is how the first half was, we anticipate seeing how the company does in the second one as well as in 2022. A lot of people have increasing faith in the company. They have not let anyone down before and they don’t intend to start now.

suzuki earning 1.2 billion profit in 2021 first half — Image Source; carspiritpk.com

Automotive Innovations

Pak Suzuki has really made an impressive comeback with this major profit. We hope the company continues to rise high as the year progresses. More and more people are shifted towards the company. Pretty soon, we may see even more technological advancements by Suzuki. Who knows, maybe we get to see an electric car by them sometime in the near future.

Stay tuned for more from Brandsynario!

Do You Call Yourself A Leader? 6 Reasons Why You Shouldn’t

By

Lyza Rashid

-

Sep 1, 2021

leadership — Image Source: Silvia Pencak

Everybody would like to call themselves a leader primarily because the term is so powerful. To lead something is to have the power to change the course of events, doesn’t that feel incredible? However, becoming a leader is no overnight task. Some personality traits, practices and virtues lead one to that point where they call themselves one. Here’s why you shouldn’t call yourself a leader:

1. You Can’t Handle Rejection

Being rejected is an essential part of becoming a leader. Everyone gets rejected. However, only true leaders make something out of rejection— they learn from it, take it in their stride and ensure that never happens again. So, if you get stringy and go back in your shell after being rejected, you shouldn’t call yourself a leader.

leader why you shouldn't call yourself — Image Source: Inc Mag

2. You Insult Co-workers

Being a leader is not about insulting your co-workers or employees in front of everyone. That gives many people false confidence in being powerful however, a true leader never does that. A true leader rebukes in private so as to build a mentor-like relationship with their co-workers and employees.

3. You Make Irrational Decisions

Many people who have a tendency to make irrational decisions also call themselves a leader. However, they shouldn’t be! Being a leader is all about taking risks but risks are calculated to a great extent always. If you always go on your whim, you do not possess an integral quality of being a leader.

4. You Are Not A Good Communicator

Communication should be the strongest suit of a leader. If you are able to communicate well, you can ensure each person under your leadership performs well. If you do not respect the value of communication, you shouldn’t call yourself a leader.

5. You Don’t Believe In Accountability

A leader is always stringent on accountability because they know that if people evade it, law and order will not remain. If someone under your leadership does something wrong and you let them off the hook, you shouldn’t call yourself a leader. Believing in accountability and implementing it is a leader’s duty.

6. You Are Not Inspiring

Last, but not least, inspiration. A leader is brimming with inspiration at all times. Even if their journey wasn’t that inspiring, they always know how to keep their workers inspired and motivated. If you are dull and can never inspire your workers, it’s time to stop calling yourself a leader.

Stay tuned to Brandsynario for the latest news and updates.