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New Budget For FY2024-25 Leaves Salaried Class Shocked!

Federal Minister Announces Budget
Image Source: Business Recorder

Following the release of Pakistan’s budget for the fiscal year 2024–2025 yesterday, there is a noticeable feeling of shock that sweeps across the country. The public seems to be confused and concerned about the government’s budget plan, which was hailed as a way to get the nation through economic difficulties. But ultimately, this year’s budget announcement is only about to make things more difficult for the people. Let’s have a closer look at the highlights of the recently announced budget.

The Common Man’s Nightmare

The budget for FY2024-25 of 18.9 trillion Pakistani rupees ($67.84 billion), sets high goals in the face of difficult economic conditions. The administration intends to deal with a 6.9% GDP budget deficit while aiming for 3.6% economic growth. With defense spending projected to cost 2.1 trillion rupees and debt servicing is predicted to consume a staggering 9.8 trillion rupees!

The Federal Board of Revenue (FBR) has set an enormous tax revenue target of Rs. 12.9 trillion of the Budget For FY2024-25, which has left many people shocked. This number is a considerable increase over prior years, suggesting that the government will tighten its grip on tax evaders while the salaried class prepares for the consequences.

All The Important Details From Budget FY2024-25

While the budget for FY2024-25SaU cover’s a vast spectrum of domains, we’ll be focusing on the more important aspects. These will in one way or another be directly linked to your average salaried individual. Here are the highlights from the budget announcement of 2024-25:

  1. New Income Tax Slabs: The first thing under crosshairs is the tax slab for the average salaried individual. According to the budget for FY2024-25; the tax rate will be applicable from the 1st of June, 2024 and sees an increase in rates where anyone earning between Rs. 600,000 – Rs. 1,200,000 will be taxed double at a rate of 5% of their annual salary exceeding Rs. 600,000.
    For those ranging above Rs. 1,200,000 and below Rs. 2,200,000, individuals will have to pay a staggering base 15% of their yearly income showing an increase of 2.5% from the previous year. On top of this, they will also be forced to pay a fixed tax of Rs. 30,000. This trend gets worse as you go higher on the tax bracket. More tax brackets are covered in the following image:

  1. Increase In Petrol Prices: The federal government has also increased levy on petrol by a staggering Rs.20, this sees it going from Rs.60 to Rs.80. This sudden increase in levy will ultimately have a ripple effect on numerous amenities such as transport, production and living expenses. Apart from the rise in fuel prices, the government has suggested raising the tax on light diesel oil. There will be an increase in the development levy on light diesel oil from Rs. 50 to Rs. 75 per liter!
  2. Vehicle Tax Registration: In another shocking turn of events, in place of engine capacity, the federal minister stated that pricing will determine the advance tax on car registration. So you can forget about paying a minimal tax on smaller vehicles, instead their actual values will determine the tax percentage.
  3. Phone Pricing: The mobile market proves to be one of the biggest sources of money, specially in cities such as Karachi. According the the new budget, different phone categories will be taxed an astonishing 18% of their value! This means if you’re looking at smartphones for Rs. 50,000, their new price is officially Rs. 59,000 after taxes. We will also see a eye-watering tax of 25% being implemented on smartphones costing more than $500.
  4. Import Items: The federal minister made the decision to no longer exclude luxury car imports from taxes. It has been agreed to raise the $50,000 import vehicle’s taxes and levies. The import tax on glass goods has also been removed by the government. The rate of import levies on steel and paper goods will be raised, as planned. The only exception to import items are essential goods which will not be taxed.
  5. Tax On Cigarettes & Nicotine: According to reports, the government intends on cracking down on factories where fake cigarettes are being reproduced. Not only this, but according to the budget, to deter people further away from drugs, the government has made the decision to tax the materials used to make cigarettes by Rs. 44,000 per ton! Nicotine pouches will also see a FED at a rate of Rs. 1200 per kg.
  6. Branded Apparel: In an attempt to raise the GST on textile goods, the federal minister declared in his address that the government has placed an 18% sales tax on branded clothing, shoes and other imported leather goods in the country.

    Property Construction FY2024-25
    Image Source: Economic Times
  7. Property & Construction: If you thought buying a house for your family was difficult in this economy, well it certainly just got more harder. The minister said that a 5% tax will be applied to the acquisition of new plots as well as residential and commercial real estate. FED on cement used in construction of new homes will be increased to Rs.3 per kg. Not only this, but a 15% tax will be imposed on filers and 45% on non-filers when dealing with property.

Other Affected Sectors And Details From Budget FY2024-25:

While these details might not affect the average salaried class individual in Pakistan, here are a couple of other aspects discussed in the new budget:

  1. Education Scholarships: The government has announced more scholarship programs to be introduced in order to cater more students. An estimate of 10 million students are to be catered according to the new budget.
  2. Solar Industry: In order to support the solar panel business, the coalition government  eliminated import taxes on equipment, including raw materials used in the production of solar panels, inverters, and batteries, as well as plant machinery and associated equipment.

    Solar Panels FY2024-25
    Image Source: ArabNews
  3. Power Generation: Another sight for sore eyes is the allocation of funds for the water resources in the country. Rs. 206 Billion will be allocated which will be distributed amongst the Mohmand, Diamer Bhasha Dams and Chashma Right Bank Canal.
  4. Aviation: Major airports of the country are to be outsourced instead of running them locally and a whopping Rs. 622 billion worth of liabilities have been transferred from PIA.
  5. Increased Salary & Pension: It is reported that government employees from grades 1 thru 16 will see a hefty increase of 25% in their salaries & pensions. While grades above that will receive a handsome increase of 20% in their salaries & pensions as well.
  6. Kissan Package: The budget for FY2024-25 also stated that Rs. 5 billion ha been set aside for farmers’ packagers and that the government has chosen to capitalize on private sector involvement in this area.
  7. Benazir Income Support: The minister stated that a 27% increase in funding has been suggested for the Benazir Income Support Program. The BISP fund would grow to an astonishing Rs. 593 billion! This will in-turn support 0.7 million more people than the previously allocated amount.
  8. Inflation: While this is a hard pill to swallow, the government aims to reduce inflation in the country yet again. The plan is to keep inflation at a steady rate of 12% for the FY2024-25.

Concluding Remarks

The silent pain that the average person endures is ignored in the midst of all these discussions. It appears that the budget does not adequately meet the people’s urgent needs, even though its goal is long-term stability. The government has failed to time-and-time again meet the real requirements of the people and this year looks no different.

The release of the budget for FY2024-25 has resulted in a dire outlook for the upcoming year for the typical Pakistani. The already high cost of living is expected to rise much more. The relief efforts that have been implemented are minimal and hardly begin to address the financial struggles that Pakistani households endure already.

The Budget For FY2024-25 is a sobering reminder of the fine line Pakistan must walk between social welfare and budgetary sustainability as it navigates the economic recovery. It is a call to action for the government to make sure that its citizens are not left behind in the pursuit of economic resilience, in addition to setting lofty goals which might not even be achievable. All we can do now is wait…and hope, as always.

Stay tuned for more insights like these; this has been your average salaried individual Zayaan, Signing Off!

Budget 2023-24: Pakistan Government Unveils New Revenue Measures

Budget 2023-24: Pakistan Government Unveils New Revenue Measures
Source: Global Village

The Pakistani government has recently unveiled new revenue measures amounting to Rs223 billion in its latest budget announcement. These measures are in addition to the taxes introduced in the mini-budget announced in mid-February, which will remain in effect. The government aims to generate over Rs500 billion in additional revenue for the tax year 2023-24 through these measures, which include raising the general sales tax from 17 percent to 18 percent, imposing a 25 percent sales tax on luxury item imports, and increasing taxes on cigarettes and drinks.

Key Highlights

  • The government plans to share the tax details with the International Monetary Fund (IMF) and expects that the Fund will not raise any objections, as all their concerns have been addressed.
  • The government intends to allocate Rs23 billion to industries and individuals under the revenue relief changes announced in the Finance Bill 2023. This relief includes Rs13 billion in customs duty and Rs10 billion in income tax. However, no relief has been announced in sales tax and excise duty.
  • The government is optimistic about achieving a 28 percent higher revenue target for the next fiscal year, based on a projected GDP growth of 3.5 percent, average inflation of 21 percent, and the revenue measures outlined in the budget.
  • To promote various sectors, the budget offers major relief in the IT sector for exports, solarisation, agriculture, and real estate.
BUDGET 2023-24: 'Populist' measures in trying times - Newspaper - DAWN.COM
Source: Dawn

Income Tax

  • The Finance Bill proposes the continuation of the super tax but with fair adjustments for individuals earning over Rs150 million. Three new income levels have been introduced: Rs350 million to Rs400 million, Rs400 million to Rs500 million, and above Rs500 million. These income brackets will be subject to tax rates of 6 percent, 8 percent, and 10 percent, respectively.
  • Other income tax changes include a 0.6 percent withholding tax on citizens not on the Active Taxpayers’ List (ATL) when they withdraw cash exceeding Rs50,000. The withholding tax rates on goods supply, services, and contracts will increase by 1 percent, with exceptions for specific items. Furthermore, a final withholding tax of 10 percent will be charged on bonus shares issued by a company, or 20 percent for non-filers of tax.
  • The Finance Bill also proposes adjustments to the withholding tax rates on payments to non-residents using debit/credit or prepaid cards. Similarly, an adjustable advance tax of Rs200,000 will be charged when issuing a work permit/visa for a foreign domestic helper.

Sales Tax and Excise Duty

  • In terms of sales tax and excise duty, the government has made certain adjustments. Sales tax has been withdrawn on edible products sold in bulk under brand names or trademarks. The tax rate has increased from 12 percent to 15 percent on supplies made by point-of-sale (POS) retailers dealing in leather and textile products.
  • Furthermore, a federal excise duty (FED) has been imposed on energy-inefficient fans and incandescent bulbs at rates of Rs2,000 per fan and 20 percent ad valorem, respectively. The scope of FED on services has been expanded to include royalty and fees for technical services.
  • Sales tax has been exempted for another year ending June 2024 on contraceptives and accessories, plant saplings, combine harvesters, dryers for agricultural products, no-till-direct seeders, planters, trans-planters, other planters, bovine semen, and the import of IT equipment by IT and ITeS exporters registered with the Pakistan Software Export Board.
  • In the federal capital, a 15 percent tax will be charged on electric power transmission services. The rate has been reduced to 15 percent from 16 percent on IT-based system development consultants. A lower rate of 5 percent is proposed for services provided by restaurants and other food outlets if payment is made through debit or credit cards, mobile wallets, or QR scanning.
Key highlights of budget 2023-24 - Business & Finance - Business Recorder
Source: Business recorder

The Pakistani government’s new budget is a mixed bag. On the one hand, it raises taxes on a number of goods and services, which will likely lead to higher prices for consumers. On the other hand, it also provides some relief to certain sectors of the economy, such as the IT sector. Overall, the impact of the new budget on the Pakistani economy remains to be seen.

What are your thoughts on this? Let us know in the comments below.

Stay tuned to Brandsynario for the latest new and updates.

Sindh Government Announces Shift To Solar Power For Major Hospitals

Sindh Government Announces Shift To Solar Power For Major Hospitals
Source: PakTV

The Sindh government has taken a significant step towards sustainability by announcing plans to shift major hospitals in the province to solar power. This initiative is part of the government’s larger solar power plan, aimed at reducing dependence on traditional energy sources and promoting clean, renewable energy solutions. The announcement was made by the Provincial Minister of Sindh for Energy, Imtiaz Ahmed Sheikh, during the inauguration of a solar power park in the Karachi press club.

The logistics of the plan

The solar power park, with a capacity of 60KV, will play a crucial role in meeting 90 percent of the press club’s power needs. This is a significant milestone in the government’s efforts to harness the power of the sun and provide sustainable energy solutions. Minister Sheikh also highlighted that government buildings, prisons, and schools will be included in the solar power plan, with the aim of ending electricity load shedding in the province.

Sindh govt announces to shift govt offices to solar power - Pakistan Observer
Source: Pak Observer

The minister emphasized that the government’s objective is to address the economic crisis and uplift the country. By investing in solar power, the government hopes to create a more sustainable and self-reliant energy sector. Minister Sheikh took the opportunity to criticize the PTI government, accusing them of hindering power projects in Sindh. He expressed confidence that the PPP (Pakistan People’s Party) will secure victory in the upcoming elections, highlighting their commitment to promoting renewable energy and sustainable development.

Provincial and Federal agenda aligning

This announcement from the Sindh government aligns with the federal government’s efforts to embrace solar power. Earlier, Prime Minister Shehbaz Sharif directed the conversion of all federal government buildings in Islamabad to solar power within a strict timeframe of seven weeks. This directive showcases the government’s determination to reduce the country’s reliance on imported fuel and embrace renewable energy sources. The prime minister also instructed officials to initiate solarization projects in other parts of the country, extending the benefits of solar power to various regions.

With solar mosques and schools, Pakistan's northwestern province pushes clean energy | Arab News PK
Source: Arab News

The shift to solar power for major hospitals is a commendable move by the Sindh government. Solar energy offers a clean and sustainable alternative to traditional power sources, reducing carbon emissions and promoting environmental preservation. By embracing solar power, hospitals can ensure a reliable and uninterrupted energy supply, leading to improved healthcare services. Moreover, the initiative to expand solar power to government buildings, prisons, and schools will have a significant impact on reducing electricity load shedding and enhancing energy efficiency in the province.

The Sindh government’s commitment to renewable energy is a step in the right direction, contributing to the overall development and sustainability of the province. It sets an example for other regions and institutions to follow, encouraging the adoption of clean energy solutions and reducing dependence on fossil fuels. With continued efforts and investments in solar power, Pakistan can pave the way towards a greener and more sustainable future.

Stay tuned to Brandsynario for the latest news and updates.

The Untapped Potential Of Women In Pakistan

Pakistan has a lot of potential for growth but undeniably, one of the biggest untapped resource is its significant female population that still awaits inclusion in the national economy. As per the World Economic Forum’s 2021 Global Gender Gap Report, Pakistan ranked 153rd out of 156 countries, which indicates massive strides the country needs to take to ensure gender diversity and inclusion of women in its socioeconomic mainstream.

Source: Pakistan Labour Force Survey 2020-21

As per the last published Pakistan Labour Force Survey 2020-21, numbers show stark disparities along gender lines. Women’s participation in the national labor force is most concerning being 21.4 per cent of the country’s working-age population, as against the male labour force marked at 67.9 percent.
We interviewed Rabel Sadozai, the newly appointed Director Marketing and Sales at Fatima Fertilizer and the first female to hold such a prominent position in Pakistan’s agriculture and fertilizer sector, to discuss the potential role of Pakistani women to promote the country’s socio-economic prosperity and what it will take towards its realization.

B: How important is it to be recognized as the first woman in Pakistan’s agriculture sector to hold a senior-level management position?

RS: I consider this recognition as a true representation of millions of empowered women, directly or indirectly associated with the agriculture sector of Pakistan. It gives me the opportunity to use my influence for the betterment of farmers in general and female farmers in particular. A recent example of this commitment was marked by Sarsabz – the flagship brand of Fatima Fertilizer, hosting a special panel discussion at the Pakistan Pavilion in Dubai Expo 2020 to celebrate our three exceptionally inspiring female farmers and share their inspirational stories with the World.


The guest panelists included Rabia Sultan – progressive farmer from Muzaffargarh who defied all odds in a male-dominated profession, Nazo Darejo – a brave woman from Sindh who sacrificed a great deal to protect the piece of land she called home and whose inspirational story was highlighted by Sarsabz through a special web series called ‘Kissan Kahani’ to a wide online audience, and Azra Mehmood Sheikh – a progressive farmer from Bahawalpur who actively advocates about the hardships faced by farmers in South Punjab.

Being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.

B: Tell us about your journey of nine years at Fatima Fertilizer and your key accomplishments related to marketing communications?

RS: I was able to achieve a number of goals during my nine years at Fatima Fertilizer, and I took on as many marketing communication challenges as I could, but being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.


Over the years, I’ve used data to establish how Fatima Fertilizer’s products are giving on average 10% greater yields as compared to conventional fertilizer. This brand promise has been purposely communicated in such a manner that it shows how a farmer can create a better life for himself and his family that leads to prosperity of the village and eventually impacts Pakistan’s GDP as agriculture contributes on average 22-25%.
We also launched true farmer stories under Kissan Kahani to help educate our stakeholders on the impactful role our farmers are playing in helping sustain Pakistan’s food security.
Overall, our efforts have been duly recognized not only by local platforms such as the Pakistan Digital Awards but also the global ones including MARCOM, AVA, and Effies.

B: In your opinion, what factors are responsible for the under-representation of women within the corporate and civil sectors of Pakistan?

RS: Women may be under-represented in these sectors but not in the agriculture sector. Women are extremely empowered on the rural side to help not just with domestic housework but field work and livestock farming as well. I feel it is my responsibility to clarify this common misconception. As far as corporate and civil sectors are concerned, I feel women are deprived of an environment that helps them balance work and home responsibilities efficiently. The key to my success was not only my ability to effectively manage the roles of a team leader, manager, wife, mother, and so on, but the fact that I was given an environment where I was empowered to manage and balance these roles. Employers whether government or private need to realize that the needs of women are different from men. We need policies and benefits that match their circumstances. For example, women need to feel secure while stepping out of their homes for work, they need to be given daycare facilities or an equivalent allowance to manage it, maternity leaves and so on. According to recent studies, the gender-wage gap in Pakistan has reached 55.6 percent, which is concerning, to say the least, because a woman has to weigh the benefits of her working against the associated costs.

B: How many Pakistani women are currently engaged in Pakistan’s agriculture sector and how can they claim more important roles within this industry?

RS: Currently, more than 22 million women work in the agriculture sector and contribute to the advancement of this sector. As per an earlier issued report by UN Women titled “Rural Women in Pakistan-Status Report 2018”, agriculture is the main labour activity of rural women with approximately 75 percent of women employed in the agriculture sector. The empowerment of these rural women and the realization of their human rights, in addition to their important role in nation-building, is essential for achieving the Sustainable Development Goal (SDG) related to gender equality.
Women need education foremost followed by skill-set enhancement. Companies like ours work with a lot of progressive females and seek to empower them by giving them an opportunity to project their work. For example, we recently helped Ms. Jugno Mohsin, a female farmer who worked to revive a dying breed of local cotton called ‘Khaki Desan’, by providing her with the technical knowledge and giving her the opportunity to create a fabric from this cotton which can be marketed to a global audience.

B: How important is women’s participation to achieve overall economic growth and prosperity for the country?

RS: I think our founding father, Quaid-e-Azam made it clear that women had to work side by side with men if we are to transform Pakistan into a strong and prospering nation. Now whether we do it starting from our homes, schools, offices or factories is dependent on a mix of our own capabilities and opportunities available to us. Women are almost 50% of Pakistan’s population, so there is no question that a big responsibility rests on our shoulders to help develop our home i.e. Pakistan, and I believe being aware of this responsibility is the first step we need to take.

Coronavirus Outbreak Live Updates: Here’s All You Need To Know!

Source: Valley Morning Star

Update: 3rd April 2020

Philippine President Rodrigo Duterte has given out a warning that he would order the country’s police and military to shoot anyone who would violate the laws during a month-long lockdown of the island of Luzon, to contain the spread of the novel coronavirus.

Here’s what he said addressing to the nation late at night, on Wednesday.

Let this be a warning to all. Follow the government at this time because it is critical that we have order,”



The coronavirus pandemic has affected the world in the worst possible manner. As it is spreading rapidly throughout the globe, the economy, the events industry, airlines and tourism have taken a huge hit!

With thousands of people affected and killed by this horrifying disease, this doesn’t seem to end anytime soon. However, countries worldwide are taking strict actions against this deadly.

Meanwhile, here’s all you need to know about what’s going around in the world in regards to coronavirus aka COVID-19.

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Aamir Ibrahim | CEO Jazz | Brandsynario CEO Stories

Whilst we are successful, we are only as good as our next game- so we can not never be complacent. Aamir Ibrahim, CEO Jazz talks to us about the office culture, success stories, diversity and practices at Jazz while on an office tour at the Headquarters in Islamabad. #jazz #ceo #ceostories

Counting the Crowd or Creating it? The GBO Debate around Love Guru

counting-the-crowd-or-creating-it-the-gbo-debate-around-love-guru

In Pakistan, and, in fact, much of South Asia, Eid is not only a time of celebration, but also a golden window for the film industry. For years now, Eid has marked the release of some of the biggest local productions, turning cinema-going into an Eid obligation. And, look, I’m not complaining as long as the films are great.

However, with families heading to theatres in large numbers, there is an unspoken pressure on the ones making these movies. Filmmakers, producers, and distributors see this time as a crucial moment to capture audiences and box office gold, and sometimes ethical marketing go out the window.

Naturally, with high stakes come high expectations. Marketing teams choose aggressive film promotions that often blur the line between what is true and what isn’t. Every new release wants to be the “Eid hit” of the season. This year’s line-up was no different.

As Eid al-Adha specials Love Guru and Deemak rolled out, crowds poured in, and bold claims of success quickly followed, each louder than the last.

But amid the excitement and competition, one can’t help but wonder: how much of what we see is marketing, and how much is measurable truth? In an era where reality can easily be overshadowed, navigating the space between promotion and authenticity becomes all the more important.

When Success Speaks for Itself: The Legend of Maula Jatt

Remember The Legend of Maula Jatt? The film that forced even the Pakistani cinema haters to praise it? It was easily one of the most defining moments in recent Pakistani cinema history.

Released in 2022, The Legend of Maula Jatt wasn’t just a film, it became a phenomenon, hailed not only for its cinematics and how utterly hot Fawad Khan looked, but also for how it reshaped expectations around local box office performance.

People who had lost faith in commercial Pakistani cinema became fans again; this was a revolution.

With a powerhouse cast, the film brought together remarkable chemistry between all the characters. But it wasn’t just the casting that captured attention; it was the film’s ability to deliver on both critical and commercial fronts.

In its opening weekend alone, Maula Jatt earned Rs 11.30 crore, an achievement that placed it firmly in the record books. (Data breakdown has been shared by distributors and verified by our team, but due to confidentially and privacy concerns it cannot be publicly shared). 

Over the following weeks, its momentum only grew, ultimately making it the highest-grossing Pakistani film to date, with audiences turning up in impressive numbers both at home and overseas.

So… Did Love Guru Really Beat Maula Jatt?

This Eid al-Adha, one film that caught everyone’s attention was Love Guru, of course, because it featured Pakistan’s sweetheart couple, Mahira Khan and Humayun Saeed, but also for its quirky, light-hearted take that gave us major rom-com feels.

It set out to be a crowd-pleaser, and for some, it was. Audiences turned up, theatres saw a decent turnouts, and for a festive release, the mood was certainly upbeat. It had its laughs, some charm, a little bit of cringe (hints at Ramsha Khan’s Bado Badi scene), but overall a handful of moments that worked well with the holiday crowd.

love-guru-and-the-legend-of-maula-jatt
Love Guru and The Legend of Maula Jatt Weekend Box Office Collection

But then a bold claim began circulating on social media: Love Guru had outperformed The Legend of Maula Jatt at the box office.

Now that’s quite the headline, isn’t it?

To its credit, Love Guru did draw in crowds. Eid releases usually do, and this one certainly had its share of chuckles and feel-good moments, but beating The Legends of Maula Jatt, even in its first week, was a bold claim. One that needed backing.

Unfortunately, no detailed breakdown of the box office numbers was provided by the distributors to verify the claims of the film earning 12.8 CR in its first weekend. Without official data, the full picture remains a little fuzzy.

Of course, that doesn’t take away from the excitement or the experience of the movie, but it raises questions. How responsible is media journalism? Are we believing everything shown to us?

Beyond the Hype: Journalism’s Job isn’t Over 

Today, before you know it, a tweet can become a headline, and a poster can pass for proof. Amid all this, the job of a journalist is trickier than ever, especially when it comes to box office numbers, where every film wants to wear the crown.

But here’s the thing: just because it’s trending doesn’t mean it’s true.

As journalists, we owe it to our readers (and even to the films) to report what’s real, not just what’s loud. That means waiting for verified numbers from distributors, relying only on official sources, and resisting the urge to turn every rumour into a headline. I know the last one can be the hardest.

Promotions will always add a little glitter—and that’s part of the fun. But when it comes to reporting success, we need to analyse what the truth is. Because once you throw unverified numbers into the mix, you’re not just covering cinema, you’re creating it.

And at the end of the day, cinema deserves celebration. But journalism? Well lets just say, it deserves truth to say the least.

Stay tuned to Brandsynario for the latest news and updates

Blue Whale Found Dead in Arabian Sea Near Pakistan-Iran Border

blue-whale-found-dead-in-arabian-sea-near-pakistan-iran-border

A 35-foot-long blue whale was found dead on Monday in the Arabian Sea, near Gwater Bay. This remote area lies between Pakistan and Iran.

The World Wide Fund for Nature–Pakistan (WWF–Pakistan) confirmed the discovery.

A local fisherman, Ahmad Baloch, spotted the whale floating near Kuntani, a coastal area in Balochistan.

Muhammad Moazzam Khan, WWF, Pakistan’s technical adviser, explained: “It is likely that the whale may have died a few days ago in the open sea between Pakistan and Iran and drifted towards Gwater Bay due to rough seas and strong currents.”

Cause of Death and Species Classification

The cause of death is unknown. However, Khan suggested the whale might have become entangled in gillnets. These nets are widely used in both coastal and offshore fishing in the region.

The blue whale, known scientifically as Balaenoptera musculus, is listed as endangered and is the largest animal ever known to exist.

Only three baleen whale species are reported in Pakistan’s waters: the blue whale, Bryde’s whale, and the Arabian humpback whale.

There are four subspecies of blue whales. Two are commonly found in the northern Indian Ocean: the pygmy blue whale (Balaenoptera musculus brevicauda) and the Indian Ocean blue whale (Balaenoptera musculus indica).

“Considering its small size, this dead blue whale sighted at Kuntani might be a pygmy blue whale,” Khan added.

Conservation and Legal Protection

Khan expressed concern about the whale’s death and emphasised the need for urgent action.

“Now all cetaceans, including whales and dolphins, are protected under the wildlife and fisheries legislation of Sindh and Balochistan. We also need to enact federal legislation for the protection of cetaceans, including whales, in Pakistan’s Exclusive Economic Zone.”

WWF–Pakistan noted that blue whales are distributed across the tropical and subtropical waters of the Indian Ocean. Moreover, there have been many sightings in Pakistan’s marine region.

The most recent sighting before this incident occurred near Gadani, Balochistan, on 8 April 2024.

Stay tuned to Brandsynario for the latest news and updates

Momin Saqib Becomes First Tiktok Content Creator To Represent Pakistan At Cannes Lions 2025

As part of TikTok’s official creator delegation, Momin will participate and gain access to exclusive programming, VIP networking events.

Pakistan – July 17, 2025 – TikTok has announced that popular content creator, actor and entrepreneur, Momin Saqib will become the first Pakistani to represent Pakistan’s TikTok creator community at Cannes Lions 2025. Momin will become a part of TikTok’s global delegation of content creators, marking the first-ever participation of a Pakistani TikTok creator at the world’s premier festival of creativity.

Held annually in Cannes, France, Cannes Lions is one of the most prestigious global festivals celebrating creativity, innovation, and effectiveness in communication. The event brings together the most influential brands, agencies, creators, and media leaders from around the world.

As part of TikTok’s official creator delegation, Momin will participate and gain access to exclusive programming, VIP networking events, brand engagements, and panel discussions hosted by TikTok. He will also have the opportunity to interact with TikTok leadership and global industry stakeholders throughout the week.

This milestone reflects TikTok’s commitment to empowering local creators and giving them a global platform to showcase their talent. The move also highlights TikTok’s continued efforts to spotlight and elevate Pakistani voices on the international stage. This will also open new opportunities for Pakistani creators for potential brand collaborations.

Momin, while commenting on the opportunity to represent Pakistan’s TikTok community, said, “From capturing moments in Lahore to celebrating stories on the red carpet at Cannes – I’m honoured to represent the diversity and creative energy of Pakistan and its creator community! From entertainers to storytellers and educators, TikTok encourages different forms of creative expression, giving every creator a platform to showcase their thoughts and talent to the world. And me being here, this is for all of them!”

Umais Naveed, Content Operations Lead, South Asia at TikTok, “We are excited to see Momin represent Pakistan’s vibrant TikTok community at a global stage. Our mission is to celebrate and amplify voices from all backgrounds, and this is a testament to how TikTok creators from Pakistan are shaping conversations around the world.”

Momin’s journey from viral video sensation to global cultural ambassador represents a powerful story of how digital platforms are transforming lives and narratives from the Global South. His participation in Cannes Lions will not only inspire other Pakistani creators but also emphasize TikTok’s role in building bridges between talent and opportunity.

Syngenta Pakistan Wins Two Prestigious Awards at the Pakistan Digital Awards 2025

These awards are a testament to the collective efforts, creativity, and expertise of our teams across Syngenta Pakistan.

Karachi, June 17, 2025 – Syngenta Pakistan has proudly secured two top honors at the Pakistan Digital Awards 2025, reaffirming its leadership in agricultural innovation and digital excellence.

At an awards ceremony held on June 12 in Karachi to honor exceptional contributions to Pakistan’s digital landscape, Syngenta Pakistan emerged as a notable winner across multiple categories. The company was recognized for its excellence in “User & Entity Big Data Analytics – Data-Led Content” for effectively utilizing user-generated content and big data to provide actionable insights that enable farmers to make informed decisions for improved crop management. This initiative had also earned a Gold award at the MaSE Best Practice Awards. Additionally, Syngenta was honored in the “Best Biotechnology-Quantis” category, which plays a vital role in reducing abiotic stress in crops. Quantis not only enhances crop resilience but also promotes sustainable, high-yield farming, demonstrating a significant breakthrough in agricultural biotechnology.

“These awards are a testament to the collective efforts, creativity, and expertise of our teams across Syngenta Pakistan and reflect our ongoing dedication to developing cutting-edge solutions that address the complex challenges facing modern agriculture,” said Zeeshan Baig, Country GM, Syngenta Pakistan.

The recognition highlights Syngenta’s continued commitment to driving sustainable agriculture through technology and innovation.

Netherlands Beat Nepal After Historic Triple Super Over

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The Netherlands defeated Nepal in a thrilling Twenty20 tri-series match in Glasgow on Monday after a historic triple Super Over, a first in T20 and limited-overs cricket history.

The Netherlands scored 152 for seven in their innings and looked likely to win.

However, Nepal’s Nandan Yadav hit a boundary on the final ball of the match. The team needed 16 from the last over, which tied the scores and forced a Super Over.

Nepal batted first in the Super Over and scored 19 runs.

The Netherlands managed to match that score, with Max O’Dowd hitting a six on the final delivery, leading to a second Super Over.

In the second Super Over, the Netherlands batted first and made 17 runs.

Nepal responded strongly once again, and Dipendra Singh Airee smashed a six on the final ball.  The scores were level again, marking the first time a third Super Over was needed.

The third Super Over didn’t carry the same intensity. Nepal failed to score any runs, and Michael Levitt hit a six on the first ball for the Netherlands to finally clinch the win.

This was the first-ever match in international T20 cricket to be decided after a historic triple Super Over, making it a historic encounter.

Next Fixtures in the Tri-Series

The Netherlands, which lost their opening match against Scotland earlier the same day, will now get a break on Tuesday. Meanwhile, Nepal will return to the field to play Scotland in their next game of the series.

Stay tuned to Brandsynario for the latest news and updates

IndiGo Flight Diverted to Nagpur After a Bomb Threat

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An IndiGo flight from Muscat to New Delhi made an emergency landing in Nagpur, India, after a bomb threat. The aircraft carried 157 passengers and six crew members. It had departed from Kochi at 9:31 am IST after a scheduled layover.

According to the Press Trust of India, Cochin International Airport Ltd. (CIAL) received the bomb threat through its official email. As a result, the authorities acted quickly and alerted the crew.

Nagpur Deputy Commissioner of Police Lohit Matani confirmed that they evacuated all passengers safely. Although officials investigated the threat immediately, they didn’t find anything suspicious on board.

Therefore, the Bomb Threat Assessment Committee (BTAC) held a meeting and labelled the threat as “specific.” Meanwhile, the flight remained grounded during the inspection. Eventually, authorities allowed further investigation to continue on the ground.

On the previous day, a similar threat impacted Lufthansa flight LH752. This flight was heading from Frankfurt to Hyderabad when Hyderabad airport received a threatening email at 6:01 pm IST on June 15, reported ANI. Consequently, the pilot turned the plane back to Germany. In line with protocol, a threat assessment team reviewed the case.

Furthermore, on June 13, Air India flight AI 379 flying from Phuket to New Delhi also received a bomb threat. The plane carried 156 passengers. After circling above the Andaman Sea, the pilot returned to Phuket for safety. Later, officials cleared the plane after conducting checks.

Just a day before that, on June 12, an Air India plane crashed in Ahmedabad right after takeoff. This tragic event claimed the lives of at least 271 people, including nearly 30 people on the ground. Understandably, the crash raised serious concerns about aviation safety.

Separately, in Indonesia, another bomb threat targeted Saudia Airlines flight SV 5276. The aircraft was flying from Jeddah to Jakarta with 442 Hajj pilgrims on board. At 7:30 am local time, someone sent an email to Indonesian authorities threatening to “blow up” the flight.

In response, the pilot diverted the plane around 10 am and landed at Kualanamu Airport in Medan, Sumatra. The flight included 207 men and 235 women. InJourney Airports confirmed that the pilot acted after identifying a serious safety threat.

Afterwards, airport staff evacuated all passengers, and bomb disposal experts checked the aircraft. At the time of reporting, the plane was still in Medan. Both Flightradar24 data and a transport ministry official confirmed this status.

Stay tuned to Brandsynario for latest news and updates

Anoushey Ashraf Raises Alarm on Social Media’s Mental Health Toll on Girls

Anoushey Ashraf’s voice is part of a growing movement that warns against the dangers of unchecked digital exposure.

Anoushey Ashraf recently brought attention to a significant issue: The declining mental health of teenage girls in our social media-driven world. Her insights are particularly relevant for parents, educators, and those involved in business and healthcare, as this is a pressing concern that needs to be addressed.

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Anoushey Ashraf on Social Media

Research from sociologist Nicholas Christakis and political scientist James Fowler highlights the concept of emotional contagion, which is crucial in understanding how mental health issues can spread.

Girls, who tend to be more emotionally expressive and closely connected to their peers, are especially vulnerable. They don’t just pick up on the feelings of their close friends; they can also be influenced by the emotions of their friends’ friends.

anoushey-ashraf-on-social-media
Anoushey Ashraf of Social Media

This intense emotional connection can become quite perilous in today’s digital landscape. Social media platforms like Instagram and TikTok enable these emotional triggers to circulate rapidly.

Sadly, many teenagers engage with these platforms during their formative years, often without realising they’re exposing themselves to harmful content that’s cleverly masked as “relatable” or “inspirational.”

The Role of Social Media in Spreading Sociogenic Illnesses

History tells us that sociogenic illnesses, those conditions sparked by social influences rather than biological factors, have been around for quite some time. However, in our current digital age, image-driven social media platforms serve as rapid conduits for spreading these issues.

Adolescents, particularly girls, often find themselves bombarded with content that heightens feelings of anxiety, depression, and even more severe conditions like Tourette’s syndrome and dissociative identity disorder (DID).

anoushey-ashraf-on-social-media
Anoushey Ashraf on Social Media

Research has shown that some teenagers start to imitate behaviours they see online. For instance, influencers who genuinely struggle with these disorders often gain a following and recognition. This kind of visibility can lead others to identify with similar symptoms, even if they haven’t experienced them before.

This phenomenon, known as prestige bias, is further fueled by algorithm-driven content, resulting in what’s called “audience capture.” In simple terms, users may become more extreme versions of what they think their audience wants to see.

anoushey-ashraf-on-social-media
Anoushey Ashraf on Social Media

Recent reports from Germany highlight instances of teens mimicking Tourette-like tics after watching influencers. In English-speaking countries, girls have started to develop new, media-influenced forms of tic disorders.

A particular British influencer’s catchphrase, “beans,unexpectedly turned into a widespread tic among young girls around the world. These trends point to what researchers are calling a mass social media-induced illness.

From Awareness to Action: Why This Matters to Business Leaders

This issue goes beyond just being a social concern; it’s a crucial business necessity. Mental health has a direct impact on performance, productivity, and engagement in schools, workplaces, and homes.

For companies looking to connect with Gen Z or those employing younger talent, understanding these dynamics is essential.

anoushey-ashraf-on-social-media
Anoushey Ashraf on Social Media

If we don’t address it, the mental health crisis fueled by social media could turn into a long-term economic challenge. Industries such as technology, media, healthcare, and education have both a role and a responsibility in this regard.

Anoushey Ashraf has raised her voice in this regard, becoming part of the growing movement that warns against the dangers of unchecked digital exposure. She’s candid about the irony of using Instagram to critique image-centric platforms, but her message is crucial. When misused, these tools can become sources of psychological harm.

Shifting from concern to accountability demands intentional action. Business leaders need to champion ethical innovation. Mental health professionals should guide content creators. And most importantly, we must protect young girls from the subtle yet significant dangers lurking behind every scroll and swipe.

Stay tuned to Brandsynario for the latest news and updates

Sunita Marshall Says Her Parents Feared Her Kids Would Only Be Muslims

Sunita Marshall, a well-known Pakistani actress and model, recently caught the spotlight with her candid appearance on Freiha Altaf’s podcast. She opened up about her marriage to fellow actor Hassan Ahmed, tackling a subject that often raises eyebrows—interfaith marriage.

When asked if her in-laws ever pressured her to convert to Islam, Sunita answered with refreshing honesty. She shared that during their five years of dating, Hassan’s family never once asked her to change her faith. Their acceptance was a pleasant surprise, especially considering the societal norms in Pakistan.

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Sunita recounted, “My family would say the usual things like ‘tumhare bachay Musalman honge’, and I’d explain that I’ve known Hassan’s family for years. We live in Pakistan, and I love it here. His family has never made religion a point of contention.”

To help ease her family’s worries, she brought in a respected elder, her uncle. After meeting Hassan’s family, he was genuinely impressed and played a crucial role in reassuring her parents.

“If they’re not forcing me to convert, then what else do we want?” she posed, making a strong point.

Setting Boundaries: Personal Values Over External Pressure

Sunita also delved into the issue of societal expectations, especially when it comes to how women dress. In a world where looks can lead to unsolicited opinions, she’s found a way to navigate this tricky terrain.

She shared, “Hassan has never held me back. I’ve set my boundaries. I’m aware of what society tends to judge, and I do my best to steer clear of that line not for anyone else, but for my own peace of mind.”

Even with the freedom her husband provides, Sunita is keenly aware of the conservative backdrop she’s in. Her choices aren’t about being restricted; they come from a place of self-awareness and cultural understanding.

This thoughtful approach has allowed her to flourish in both her marriage and her career.

Modern Relationships: Respect, Understanding, and Trust

Sunita Marshall’s journey goes beyond just the idea of marriage. It’s a vivid illustration of contemporary relationships grounded in mutual respect and open dialogue. For those with a business mindset, there’s a valuable lesson here:  Cultural differences can thrive when respect is at the core.

Her way of navigating family dynamics, societal views, and her professional persona highlights her emotional intelligence and strategic insight. By being open, involving trusted family members, and honouring the values of both sides, she created a nurturing environment for her relationship to grow.

Sunita Marshall didn’t pressure anyone into accepting her; instead, she approached them with empathy and earned their acceptance. That’s a powerful message, one that resonates deeply in both personal and professional realms.

Stay tuned to Brandsynario for the latest news and updates

Can the Global Economy Afford an Iran-Israel War?

can-the-global-economy-afford-an-iran-israel-war

On Friday, Israel launched an unprecedented aerial assault on Iran amid escalating tensions, killing top-ranking military officials and nuclear scientists. Despite enduring heavy losses, Iran retaliated with missile strikes on Tel-Aviv, sparking much chaos.

Over the next several days, both countries would trade aerial assaults, leading to significant casualties on both sides. International pressure to reduce hostilities has increased to prevent a full-blown war.

A full-fledged Iran-Israel war would do neither side any favours, with the possibility of unprecedented destruction. What’s even worse is that it could have wider implications. The fragile global economy would take a major hit from a sustained Iran-Israel war.

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The Iran Israel war continues.

The Iran-Israel War Could Create a Global Energy and Fuel Crisis

Despite no signs of production losses, oil prices rose due to the regional and global uncertainty surrounding the brewing conflict between Iran and Israel.

These are just the immediate aftershocks of the conflict; a long-lasting, full-blown war could have serious ramifications for global fuel supplies and energy reserves. The world may see a steep and sustained rise in energy prices.

Iran is the third-largest producer in the Organisation of the Petroleum Exporting Countries (OPEC). Prolonged conflict with Israel could disrupt oil production, contributing to rising costs.

More importantly, Iran borders the Strait of Hormuz, a narrow passage that connects the Persian Gulf and the Indian Ocean. This waterway is a chokepoint of nearly 20% of global liquified-natural-gas (LNG) supply.

Although Iran has refrained from blocking the passageway in the past, it could potentially impede shipping in the face of an escalating conflict with Israel. This move will drive up oil prices significantly worldwide.

Closing the Strait of Hormuz could surge oil prices to 120-130 dollars per barrel. Simply put, when oil costs rise, everything becomes more expensive. Transportation costs will increase, adding to the costs of consumer goods and services.

The World is Still Reeling from COVID-19 and the Ukraine War

The fragile global economy was badly exposed in the wake of the COVID-19 pandemic, which rattled the entire planet. In addition, the Russia-Ukraine war has added to the economic misery.

Israel and Iran find themselves in a productive geopolitical region. Their war has the potential to become a massive regional conflict. The worst-case scenario would see significant rises in oil prices, energy production, transportation costs, and consumer goods.

The global economy has already endured heavy losses in recent years. A massive regional conflict would impede its recovery and add to the economic damages. In simple word: No, the world is not ready for an Iran-Israel War.

Stay tuned to Brandsynario for the latest news and updates.

How Much Will Sydney Sixers Pay Babar Azam for BBL 15?

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For the first time in his decorated career, the former Pakistan captain Babar Azam will feature in Australia’s Big Bash League (BBL), and he’s doing it in style — with a pre-signing deal from Sydney Sixers that reportedly exceeds PKR 10 crore.

Platinum Class Entry

As per BBL rules, each franchise is allowed to pre-sign one overseas player before the official draft. The Sixers didn’t wait. They locked in Babar early, placing him in the top-tier Platinum category — and then sweetened the deal.

Sources say his salary will surpass PKR 10 crore, making him one of the highest-paid players in BBL history. The base price for Platinum is around PKR 7.75 crore, but when you’re Babar Azam, numbers tend to bend in your favour.

What Babar Azam Brings to the Table?

Babar’s stats speak louder than any hype. With over 10,000 international runs across formats, he’s been the backbone of Pakistan’s batting for more than a decade. From crisp cover drives to clinical match-winning knocks, he’s mastered the art of consistency in modern cricket.

Let’s not forget — he’s the fastest to 5,000 ODI runs, did it in just 97 innings. He’s also a two-time ICC ODI Cricketer of the Year (2021, 2022) and was named ICC Men’s Cricketer of the Year in 2022.

Calm, Classy, and Now a Sixer

Beyond the stats, Babar Azam is known for his calm demeanour and textbook technique. He captained Pakistan from 2019 to 2024, leading them to the T20 World Cup semi-final in 2021 and the final in 2022.

In the T20 arena, his numbers are massive — 11,000+ runs, and experience across major leagues like the PSL, CPL, and England’s domestic T20 competitions.

Now, with Sydney Sixers, he’ll bring not only runs but leadership, experience, and a bit of flair that Aussie fans are bound to love.

Available for the Full Ride

Here’s the kicker — Babar will be available for the entire BBL 15 season, including the finals. That’s rare for a top-tier overseas player and a huge plus for the Sixers as they chase another title.

The BBL kicks off on December 14, and you can bet all eyes will be on the Sixers when Babar Azam steps out to bat in his signature elegance.

Stay tuned to Brandsynario for the latest news and updates.

Why did Russia Launch One of Its Largest Attacks on Kyiv?

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Early Tuesday, according to the Ukrainian interior ministry, waves of missiles and drones from Russia attacked Kyiv, killing 14 and wounding 44.

Interior Minister Ihor Klymenko stated Russia hit 27 locations across the capital, destroying important infrastructure, schools, and residences. “Today, the enemy spared neither drones nor missiles,” he said, labelling it among the most significant attacks since February 2022.

Drones overhead and missile sounds were heard by Reuters correspondents in Kyiv. The air raid warning persisted for more than seven hours. Attacks damaged a region near Kyiv, injuring one person, and the southern district of Odesa, where 13 were hurt, in other parts of Ukraine.

According to Klymenko, a ballistic missile damaged a nine-story structure in the Solomianskyi neighbourhood of Kyiv. Survivors are being searched for in the wreckage by rescue teams.

According to Mayor Vitali Klitschko, while medical personnel were tending to others, an American 62 years old passed away in a neighbouring building. Klymenko corroborated that the man perished from shrapnel wounds.

Direct peace negotiations have lately started again between Ukraine and Russia. Although they have agreed to trade prisoners and repatriate soldiers’ bodies, there has been little additional advancement.

On Telegram, Andriy Yermak, chief of staff for Ukrainian President Zelensky, stated, “More hits by Russian drones on residential buildings in Kyiv. Russia persists in its war on civilians.”

Meanwhile, Russia reported shooting down 147 Ukrainian drones overnight, including some close to Moscow. This statement was published on Tuesday by the Russian Defence Ministry.

Stay tuned to Brandsynario for latest news and updates

Arshad Nadeem Makes Forbes’ 30 Under 30 After Golden Olympic Glory

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Pakistan’s javelin sensation, Arshad Nadeem, has added another shining feather to his cap — a spot on the Forbes ‘30 Under 30’ South Asia list for 2025. And no, this isn’t just another medal or record. It’s a moment of recognition that goes far beyond sport.

This annual list celebrates the region’s most influential young leaders and changemakers — and Nadeem has rightfully earned his place among them. Not only is he the first Pakistani track-and-field athlete to be featured, but his story is now inspiring a generation beyond athletics.

The Throw That Changed Everything

Nadeem etched his name in history with a sensational Olympic gold medal — Pakistan’s first-ever individual gold — thanks to a jaw-dropping 92.97m javelin throw at the Paris Olympics. That one moment didn’t just end a three-decade medal drought. It sparked hope, pride, and belief across an entire nation.

Forbes didn’t hold back in their praise either, calling it a “stunning show” and labeling him a trailblazer for South Asian athletes. And honestly, who could disagree?

The Journey of a Champion

His journey hasn’t slowed down since. Nadeem followed up his Olympic triumph with another gold at the Asian Athletics Championships, reinforcing his status as one of the best javelin throwers on the planet.

Across major events — including the Commonwealth Games, Asian Games, World Championships, and more — he’s already secured five golds, one silver, and four bronze medals. That’s not just consistency, that’s dominance.

A Name That Echoes Beyond the Field

It’s not just about what Arshad Nadeem has achieved with a javelin in hand. It’s what he stands for — perseverance, possibility, and the breaking of stereotypes in Pakistani sport.

He now joins global athletes like Australia’s Kaylee McKeown and India’s chess prodigy Gukesh Dommaraju on the Forbes list — a powerful message that talent from our part of the world deserves the world stage.

Stay tuned to Brandsynario for the latest news and updates.

Salman Ali Agha Among 74 Pakistani Cricketers Registered For BBL 15 Draft

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Pakistan’s T20I captain Salman Ali Agha has signed up for the BBL 15 draft, and the excitement for the tournament is so much so that 73 of his fellow countrymen and 11 women have also thrown their names in.

Firstly, Salman’s decision to enter the draft speaks volumes. Recently named Pakistan’s T20I captain, he’s now testing international waters beyond national duty, an indication of where modern cricket is headed.

Likewise, Mohammad Haris and mystery spinner Abrar Ahmed joining the draft reflects growing confidence among emerging stars.

Star-Studded Pakistani Line-Up

From the veterans to young guns, Pakistan’s presence in BBL 15 is hard to miss:

  • Pre-signed marquee: Babar Azam (Sydney Sixers)
  • High-profile entries: Shaheen Afridi, Rizwan, Shadab Khan, Haris Rauf, Usama Mir, Mohammad Hasnain
  • Exciting new names: Salman Ali Agha, Mohammad Haris, Abrar Ahmed

That’s a cricketing galaxy of talent converging, setting the stage for thrilling showdowns and long-range hits.

Moreover, 11 Pakistani women have also entered the WBBL draft. This is massive, showing real momentum in raising the game’s profile for female athletes.

What It Means for Pakistan Cricket

The potential BBL presence could be transformative:

  • Franchise success breeds national maturity: Playing franchise cricket hones temperament and adaptability.
  • Boosting belief: Stars like Salman, Haris, and Abrar leading the charge will inspire young cricketers.
  • Strengthened selectors’ vision: The PCB and selectors might now see a pathway linking domestic grit to global leagues.

June 19: BBL 15 Draft day! With 600+ internationals hoping for a spot, Pakistanis must shine under the spotlight.

Pakistan’s BBL 15 story isn’t just a numbers game—it’s a statement. From Salman to the women stepping onto the global stage, BBL offers opportunity, exposure, and growth. And as fans, we can’t wait to cheer them on Down Under.

Stay tuned to Brandsynario for the latest news and updates.

Will Pakistan Finally Seal a Tariff Deal With the US?

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Pakistan’s Finance Minister Muhammad Aurangzeb and the US Secretary of Commerce held a virtual meeting to fix US tariff issues. The Ministry of Finance said both countries agreed to finalise a formal trade agreement soon. They showed intent to speed up the process.

The meeting focused on growing trade, increasing investment, and building stronger economic cooperation. Both sides agreed to continue working at the technical level. They planned to move ahead using a roadmap that they would decide together.

The Ministry of Finance said in a statement, “A virtual meeting was held between Pakistan’s Finance Minister Muhammad Aurangzeb and the US Secretary of Commerce.” The key goal remained finalising the trade deal quickly.

Both sides agreed to hold detailed technical-level talks without any delay. They planned to work under a clear roadmap to keep things simple and focused. They also hoped to achieve useful outcomes through these talks.

The Ministry added, “Talks were focused on strengthening trade, investment, and expanding economic ties between the two countries.” Pakistan wants fair tariff treatment and better access to the US market, making these talks important.

Both countries promised to boost economic cooperation. They want to keep the discussions on track and finish the deal soon. This can help improve long-term trade relations and reduce trade challenges.

The Ministry also said, “Both sides agreed to continue detailed technical-level negotiations under a mutually agreed roadmap.” However, they did not mention a date for the next meeting. Still, officials showed confidence in progress.

They ended the meeting with a clear goal: to finish the trade deal as soon as possible. Both teams showed they were serious about cutting trade barriers. The US remains one of Pakistan’s main trade partners.

Stay tuned to Brandsynario for latest news and updates

What is Iran’s Unbreakable Quds Force?

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When most of the world hears “Quds Force,” it’s usually filtered through headlines laced with fear, suspicion, or outright hostility. To the West, it’s Iran’s shadowy elite. To its allies, it’s a lifeline. But beneath the geopolitics and propaganda, the Quds Force is more than just a military unit.

So, what is the Quds Force? And why is it called “unbreakable secret military empire of Iran”?

The Backbone of Iran’s Foreign Defence Policy

The Quds Force is the special operations arm of Iran’s Islamic Revolutionary Guard Corps (IRGC). Unlike conventional military units, it operates beyond Iran’s borders, often in hostile environments, offering military, intelligence and strategic support to allies across the Middle East.

Founded in the wake of the 1979 Islamic Revolution and solidified during the Iran-Iraq War, the Quds Force was shaped by fire and idealism.

To its supporters, the Quds Force isn’t some rogue band of warmongers. It’s the force that stood against ISIS when much of the world turned a blind eye. It’s the reason Daesh didn’t reach Baghdad or Damascus.

While Western airstrikes grabbed headlines, Quds boots were on the ground, fighting shoulder to shoulder with local fighters, often taking the heaviest losses.

Why “Quds?” A Name That Carries a Cause

The very name “Quds” (Arabic for Jerusalem) is not accidental. It reflects a pan-Islamic vision that transcends borders and sects — a commitment to the liberation of occupied lands and oppressed peoples, particularly in Palestine.

Whether you agree with Iran’s foreign policy or not, you cannot deny that the Quds Force is driven by something more powerful than politics: an unrelenting belief in justice.

In a world where international law appears to be selectively applied and human suffering is often overlooked unless it serves Western interests, the Quds Force presents an alternative narrative. They’re not waiting for the United Nations to act. They’re not watching genocide from the sidelines.

The Martyrdom of Qassem Soleimani: A Turning Point

The man who shaped and embodied the soul of the Quds Force was General Qassem Soleimani. To many in the West, he was demonised. To millions across the Middle East, he was a man who spent decades building networks of resistance against occupation and extremism.

When the U.S. assassinated Soleimani in 2020, it wasn’t just the killing of a military commander; it was an attempt to decapitate a symbol. But what Washington failed to understand is that Soleimani’s martyrdom only solidified the Quds Force’s mythology.

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Qassem Soleimani

The West’s Double Standards and the Right to Resist

It’s ironic how Western nations celebrate their elite forces. From Navy SEALs to the SAS — as noble defenders of freedom. But when a Middle Eastern force rises to protect its people, its neighbours and its sovereignty, they are instantly labelled a terrorist organisation.

Iran’s enemies, especially the United States and Israel, have tried sanctions, assassinations, cyber warfare, and diplomatic isolation to dismantle the Quds Force. But here’s the thing: you can’t break a force built on belief.

What makes the Quds Force “unbreakable” is not just their military capability. It’s their ideological backbone. In a region ravaged by war, occupation and betrayal, they represent something few forces can claim: consistency.

Beyond the Narrative

The Quds Force isn’t perfect; no force is. However, reducing them to a caricature of evil is both dishonest and dangerous. If we are to understand the true dynamics of the Middle East, we must step out of the Western echo chamber and listen to the stories told by those who live and die in these conflicts.

Amid the ongoing war on Iran, let’s not forget that sometimes forces like “Quds” are the only means of self-defence for the people constantly attacked.

Stay tuned to Brandsynario for the latest news and updates.

India Was Once a Strong Palestinian Ally; then What Changed?

india-was-once-a-strong-palestinian-ally-then-what-changed

India once stood firmly with Palestine. In 1947, it voted against the UN plan to partition Palestine. It recognised the Palestine Liberation Organisation (PLO) in 1974 and acknowledged the State of Palestine in 1988,  before many other nations did.

For decades, India’s foreign policy was rooted in anti-colonial ideals and pan-Third World solidarity.

But that has changed.

Today, India is closer to Israel than ever before. During the recent Gaza conflict, India voted against a UN resolution calling for a humanitarian truce. Prime Minister Narendra Modi swiftly condemned the 7 October attacks by Hamas and expressed support for Israel, without issuing a counterbalancing statement on the Palestinian civilian toll.

So, What’s Driving this Shift?

The reasons are complex, but at the heart of it lies the rise of Hindu nationalism. The ruling Bharatiya Janata Party (BJP) under Modi has long admired Israel’s hardline stance on terrorism and its identity as a Jewish nation-state.

This resonates with the BJP’s vision of a Hindu-first India. Both Hindutva and Zionism draw on majoritarian ideologies grounded in history, religion, and the notion of reclaiming “lost” homelands.

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India’s alliance with Israel

Another reason is that India views Israel as a vital military partner, purchasing over $2 billion worth of Israeli weapons annually. Since the establishment of full diplomatic relations in 1992, collaboration has expanded in defence, surveillance, and agriculture. U

Under Modi, this relationship has deepened further into what many now call a strategic alliance.

Domestic Politics also play a Significant Role

Pro-Israel sentiment serves to reinforce the BJP’s anti-Muslim rhetoric. Labelling Hamas as “Islamic terrorists” bolsters Islamophobic narratives within India. While pro-Palestine protests have been banned, pro-Israel rallies have gone ahead with government backing.

Meanwhile, right-wing social media accounts continue to circulate anti-Palestinian misinformation online.

Aligning with Israel also strengthens India’s ties with the United States and distances it from China. Amid strained relations with Canada and ongoing concerns about Western criticism over human rights, India is doubling down on its “anti-terrorism” narrative to align more closely with Western powers.

But Not Everyone in India Supports this Realignment

Despite the government’s sentiment, many citizens privately sympathise with the Palestinian cause. Scholars like Ashok Swain and Pamela Philipose argue that this shift is not just about foreign alliances, it reflects a broader attempt to rewrite India’s anti-colonial and secular foundations.

Ultimately, India’s embrace of Israel signifies a deeper transformation. It is not merely geopolitical, it is ideological. The shift reveals much about India’s evolving identity, its priorities on the world stage, and the domestic forces driving this change.

Stay tuned to Brandsynario for latest news and updates

Did the Saudi Sleeping Prince, Al Waleed, Wake Up After 20 Years?

A recent viral video claimed that Saudi Arabia’s “Sleeping Prince,” Al Waleed, had awoken from a 20-year coma. The internet lit up with tearful tributes and messages of celebration. But the story, while it may be touching, is simply not true.

Prince Al-Waleed bin Khaled bin Talal has been in a coma since 2005, following a traumatic brain injury sustained in a car accident while he was a student at a military college. Since then, he has remained unconscious, kept alive by machines and his family’s unwavering hope.

The Sleeping Prince of Saudi Arabia: Al-Waleed bin Khaled Still in Coma After 20 Years
Source: Propak

So, Where Did the Video Come From?

The video that sparked the rumour shows a man waking up in a hospital bed, greeted with cheers and embraces. The accompanying text falsely claims the man is Prince Al-Waleed, regaining consciousness at last. That is not the case.

The footage actually features billionaire rally driver Yazeed Mohamed Al-Rajhi, recovering from a crash during the Baja Jordan rally. In April, his team—Yazeed Racing—released an official statement confirming that both Al-Rajhi and his co-driver had been hospitalised but were stable and conscious. Al-Rajhi sustained two spinal fractures; his co-driver, four.

After Al-Rajhi was discharged, a video of his recovery began circulating. Someone paired it with a photo of Prince Al-Waleed and fabricated the story, triggering a viral storm of misinformation.

What’s the Real Status of the Prince?

Prince Al-Waleed remains in a coma, despite turning 36 this past April. His family continues to care for him, holding out hope for a miracle. His father, Prince Khaled, has repeatedly refused doctors’ recommendations to withdraw life support, steadfast in his belief that his son can recover.

Prince Al-Waleed is a great-grandson of Saudi Arabia’s founding monarch, King Abdulaziz. Over the years, rare videos have shown minimal movements, but according to medical professionals, he has not regained consciousness.

Meet Sleeping Prince Of Saudi Arabia: Billionaire Prince Al-Waleed Has Been Asleep For Over 20 Years
Source: Bollyshah

The Bottom Line

The “Sleeping Prince” has not woken up. The viral video is a case of mistaken identity—and deliberate misinformation. While hope for his recovery endures, the facts remain unchanged: he is still in a coma, and his future is uncertain.

Always verify your sources. In the age of viral content, not everything is as it seems.

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Did Israel’s Missiles Turn on its Own Cities?

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Iranian and Israeli forces are striking each other as the conflict continues into the fifth day. IRNA shared unconfirmed reports which suggest the Iron Dome failed at key moments. It claimed the system was possibly hacked, and some Israeli missiles may have changed course and hit Israeli targets. The claim has not been verified.

Some videos also showed Iranian missiles getting through Israeli air defence easily and striking without much resistance. These were shared widely by eyewitnesses on social media.

Earlier on Monday, Israel’s National Cyber Directorate confirmed a cyberattack. Civilians got fake emergency alerts, telling them not to use public bomb shelters. This added more fear and confusion in cities already on edge.

These events come after Israeli airstrikes on June 13 hit residential parts of Tehran and other cities in Iran. The strikes killed civilians and also senior Iranian military officers. In response, Iran’s leaders promised revenge and warned of more attacks.

U.S. President Donald Trump made a statement urging Iranian citizens to leave Tehran. He said this was because Iran had refused a deal to limit nuclear weapons. His warning came just before more attacks started.

The White House said Trump would leave the G7 summit in Canada one day early due to the conflict in the Middle East.

There are still no official confirmations of the Iron Dome being hacked, and Israeli officials have not commented on the footage. But Iranian media and social networks continue to circulate the claims, raising questions about the strength of Israel’s defences in cyber warfare.

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Can Trump’s Warning Prevent a Nuclear Crisis?

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Iran and Israel continued their attacks for the fifth day on Tuesday. Meanwhile, U.S. President Donald Trump urged Iranians to evacuate Tehran and blamed Iran for rejecting a nuclear weapons deal.

At the same time, world leaders at the G7 summit in Canada called for peace. They stressed that Iran must never develop nuclear weapons. Moreover, they defended Israel’s right to protect itself.

French President Emmanuel Macron confirmed Trump’s proposal for a truce. “There is an offer being made, especially to get a ceasefire and to start more general dialogue. And I believe this is a wonderful thing,” Macron said.

Soon after, Trump posted a warning on Truth Social. “Iran ought to have agreed to the ‘deal’ I told them to sign. What a pity and a loss of human life. Simply said, Iran cannot have a nuclear weapon. I said it again and over. Everyone should leave Tehran right now!”

In addition, Axios reported that the U.S. might set up a meeting between envoy Steve Witkoff and Iran’s Foreign Minister Abbas Araghchi. However, Reuters couldn’t confirm the story. Meanwhile, Defence Secretary Pete Hegseth said that Trump still wants a nuclear deal.

Early Tuesday, Iranian media reported explosions in eastern Tehran and Natanz. These areas include important nuclear sites. Asriran confirmed that air defences quickly responded in both places.

In Tel Aviv, sirens rang out, although no missiles struck the city. Still, fear spread rapidly among residents. Iran reported 224 civilian deaths; meanwhile, Israel said 24 people died and 3,000 were evacuated.

According to Reuters, Iran asked Oman, Qatar, and Saudi Arabia to urge Trump to pressure Netanyahu into a ceasefire. In return, Iran promised flexibility in nuclear talks. Abbas Araghchi posted, “Next steps are significant if President Trump is sincere about diplomacy and wants to halt this war.”

Furthermore, he warned, “Israel has to stop its violence, and without a complete stoppage of military aggression against us, our answers will persist.” Iran claims it only seeks peaceful nuclear energy under the NPT agreement.

In contrast, Israel never signed the NPT and won’t confirm or deny having nuclear weapons. Still, many believe it does.

Meanwhile, the Chinese embassy in Israel told its citizens to leave through land borders. Israeli airspace remains closed due to the war. As a result, both countries are now in their most intense aerial conflict ever.

On Monday, Israeli forces attacked uranium enrichment sites. According to IAEA head Rafael Grossi, Natanz suffered serious damage, likely destroying 15,000 centrifuges. However, he said the Fordow plant remained mostly intact.

Previously scheduled U.S.-Iran talks for June 15 in Oman were also cancelled. Tehran explained it cannot negotiate while under attack.

Now, Israel claims full control over Iranian airspace. It also plans to expand its military operations further. Trump insists the war can end quickly if Iran accepts strict nuclear rules.

Stay tuned to Brandsynario for latest news and updates

Is the UAE Giving Sudan’s Stolen Gold a Legal Makeover?

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Let’s talk about the glimmer that hides the grime.

If you’ve ever strolled through Dubai’s Gold Souk, you’ve seen the endless rows of dazzling jewelry, bricks of gold and wealth on full display. But what if I tell you that almost 2/3 of that gold isn’t even Dubai’s own gold. In fact, it’s Sudan’s stolen gold.

Yes, when a miner in Sudan, or an artisan in the DR Congo extracts gold to feed their family, it get’s whisked across borders (through Burkina Faso, Mali, or Rwanda) and ends up in Dubai. Then, the traders and refiners in the UAE treat this gold as if it had always been above board.

Boom. What was once “dirty” is now “Dubai gold.”

This isn’t just a clever loophole. It’s a system. And it’s being exploited on an industrial scale. The syestem that has also started a civil war in Sudan.

A Legal Makeover or a Golden Cover-Up?

To be fair, the UAE has made some noises about cleaning up its act. They’ve rolled out new rules requiring refiners to do due diligence, file reports, follow Know Your Customer (KYC) procedures. It all sounds great on paper. But let’s be real: enforcement is another story.

We’re still seeing massive quantities of untraced African gold ending up in UAE markets.

So if the new laws are in place, why isn’t anything changing?

Because what’s happening isn’t accidental. The system benefits the middlemen, the refiners, the global buyers and ultimately, the Emirati economy. Crack down too hard, and you kill the golden goose. Or you become a victim of Sudan’s ongoing genocide.

Facts from Investigations & Reports

Several eye-opening studies corroborate the video’s claims:

  • 435 tonnes of African gold (valued at $30 billion) were smuggled in 2022, mostly entering the UAE; Dubai alone handled an estimated *93%* .
  • Over the past decade, about 2,500 tonnes worth $115 billion passed informally into the UAE, fueling concerns about laundering and illicit earnings.
  • Ghana alone has lost $11.4 billion in revenue from smuggled gold over five years, much of it ending up in the UAE via informal routes.

 

The Human Cost: Voices from the Ground

This is where it gets personal and painful. While Dubai polishes gold bars for the global elite, who’s paying the real price?

Small-scale miners in Sudan and Congo. Many of them are just kids. They work in life-threatening conditions for crumbs, with no health protections, no labor rights, and no future. Their lands are pillaged and their governments robbed of billions in lost revenue. Ghana alone lost $11.4 billion in five years due to smuggling; most of that gold went straight to the UAE.

And for what? So someone in a glass tower can brag about their ethical portfolio? Please.

But here’s the kicker: when you try to trace where a lot of that gold came from, the trail vanishes.

This is a Global Crisis that Deserves Our Attention 

Dubai’s system is opaque by design. It lets gold flow in from anywhere; be it conflict zones, smuggling rings or routes linked to sanctioned countries. Once it’s been “refined” in the UAE, it’s ready for global export.

sudans-stolen-gold

Let’s call it what it is: a legal makeover for dirty gold. The UAE has become the place where gold with shady origins comes to get a spa day and leave with a new identity. And until the world stops letting that happen, the cycle of exploitation will continue. Shiny on the surface, rotten at the core.

So the next time you see a glittering necklace in a Dubai window, ask yourself: whose blood paid for that shine?

Stay tuned to Brandsynario for the latest news and updates.