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The Untapped Potential Of Women In Pakistan

Pakistan has a lot of potential for growth but undeniably, one of the biggest untapped resource is its significant female population that still awaits inclusion in the national economy. As per the World Economic Forum’s 2021 Global Gender Gap Report, Pakistan ranked 153rd out of 156 countries, which indicates massive strides the country needs to take to ensure gender diversity and inclusion of women in its socioeconomic mainstream.

Source: Pakistan Labour Force Survey 2020-21

As per the last published Pakistan Labour Force Survey 2020-21, numbers show stark disparities along gender lines. Women’s participation in the national labor force is most concerning being 21.4 per cent of the country’s working-age population, as against the male labour force marked at 67.9 percent.
We interviewed Rabel Sadozai, the newly appointed Director Marketing and Sales at Fatima Fertilizer and the first female to hold such a prominent position in Pakistan’s agriculture and fertilizer sector, to discuss the potential role of Pakistani women to promote the country’s socio-economic prosperity and what it will take towards its realization.

B: How important is it to be recognized as the first woman in Pakistan’s agriculture sector to hold a senior-level management position?

RS: I consider this recognition as a true representation of millions of empowered women, directly or indirectly associated with the agriculture sector of Pakistan. It gives me the opportunity to use my influence for the betterment of farmers in general and female farmers in particular. A recent example of this commitment was marked by Sarsabz – the flagship brand of Fatima Fertilizer, hosting a special panel discussion at the Pakistan Pavilion in Dubai Expo 2020 to celebrate our three exceptionally inspiring female farmers and share their inspirational stories with the World.

The guest panelists included Rabia Sultan – progressive farmer from Muzaffargarh who defied all odds in a male-dominated profession, Nazo Darejo – a brave woman from Sindh who sacrificed a great deal to protect the piece of land she called home and whose inspirational story was highlighted by Sarsabz through a special web series called ‘Kissan Kahani’ to a wide online audience, and Azra Mehmood Sheikh – a progressive farmer from Bahawalpur who actively advocates about the hardships faced by farmers in South Punjab.

Being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.

B: Tell us about your journey of nine years at Fatima Fertilizer and your key accomplishments related to marketing communications?

RS: I was able to achieve a number of goals during my nine years at Fatima Fertilizer, and I took on as many marketing communication challenges as I could, but being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.

Over the years, I’ve used data to establish how Fatima Fertilizer’s products are giving on average 10% greater yields as compared to conventional fertilizer. This brand promise has been purposely communicated in such a manner that it shows how a farmer can create a better life for himself and his family that leads to prosperity of the village and eventually impacts Pakistan’s GDP as agriculture contributes on average 22-25%.
We also launched true farmer stories under Kissan Kahani to help educate our stakeholders on the impactful role our farmers are playing in helping sustain Pakistan’s food security.
Overall, our efforts have been duly recognized not only by local platforms such as the Pakistan Digital Awards but also the global ones including MARCOM, AVA, and Effies.

B: In your opinion, what factors are responsible for the under-representation of women within the corporate and civil sectors of Pakistan?

RS: Women may be under-represented in these sectors but not in the agriculture sector. Women are extremely empowered on the rural side to help not just with domestic housework but field work and livestock farming as well. I feel it is my responsibility to clarify this common misconception. As far as corporate and civil sectors are concerned, I feel women are deprived of an environment that helps them balance work and home responsibilities efficiently. The key to my success was not only my ability to effectively manage the roles of a team leader, manager, wife, mother, and so on, but the fact that I was given an environment where I was empowered to manage and balance these roles. Employers whether government or private need to realize that the needs of women are different from men. We need policies and benefits that match their circumstances. For example, women need to feel secure while stepping out of their homes for work, they need to be given daycare facilities or an equivalent allowance to manage it, maternity leaves and so on. According to recent studies, the gender-wage gap in Pakistan has reached 55.6 percent, which is concerning, to say the least, because a woman has to weigh the benefits of her working against the associated costs.

B: How many Pakistani women are currently engaged in Pakistan’s agriculture sector and how can they claim more important roles within this industry?

RS: Currently, more than 22 million women work in the agriculture sector and contribute to the advancement of this sector. As per an earlier issued report by UN Women titled “Rural Women in Pakistan-Status Report 2018”, agriculture is the main labour activity of rural women with approximately 75 percent of women employed in the agriculture sector. The empowerment of these rural women and the realization of their human rights, in addition to their important role in nation-building, is essential for achieving the Sustainable Development Goal (SDG) related to gender equality.
Women need education foremost followed by skill-set enhancement. Companies like ours work with a lot of progressive females and seek to empower them by giving them an opportunity to project their work. For example, we recently helped Ms. Jugno Mohsin, a female farmer who worked to revive a dying breed of local cotton called ‘Khaki Desan’, by providing her with the technical knowledge and giving her the opportunity to create a fabric from this cotton which can be marketed to a global audience.

B: How important is women’s participation to achieve overall economic growth and prosperity for the country?

RS: I think our founding father, Quaid-e-Azam made it clear that women had to work side by side with men if we are to transform Pakistan into a strong and prospering nation. Now whether we do it starting from our homes, schools, offices or factories is dependent on a mix of our own capabilities and opportunities available to us. Women are almost 50% of Pakistan’s population, so there is no question that a big responsibility rests on our shoulders to help develop our home i.e. Pakistan, and I believe being aware of this responsibility is the first step we need to take.

Coronavirus Outbreak Live Updates: Here’s All You Need To Know!

Source: Valley Morning Star

Update: 3rd April 2020

Philippine President Rodrigo Duterte has given out a warning that he would order the country’s police and military to shoot anyone who would violate the laws during a month-long lockdown of the island of Luzon, to contain the spread of the novel coronavirus.

Here’s what he said addressing to the nation late at night, on Wednesday.

Let this be a warning to all. Follow the government at this time because it is critical that we have order,”

The coronavirus pandemic has affected the world in the worst possible manner. As it is spreading rapidly throughout the globe, the economy, the events industry, airlines and tourism have taken a huge hit!

With thousands of people affected and killed by this horrifying disease, this doesn’t seem to end anytime soon. However, countries worldwide are taking strict actions against this deadly.

Meanwhile, here’s all you need to know about what’s going around in the world in regards to coronavirus aka COVID-19.

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Aamir Ibrahim | CEO Jazz | Brandsynario CEO Stories

Whilst we are successful, we are only as good as our next game- so we can not never be complacent. Aamir Ibrahim, CEO Jazz talks to us about the office culture, success stories, diversity and practices at Jazz while on an office tour at the Headquarters in Islamabad. #jazz #ceo #ceostories

PSL Draft 2018: Players List Revealed!

PSL Draft 2018

The PSL Draft 2018 (PSL 4 Players Draft) will be held today on November 20, in Islamabad.

A massive number of 663 foreign and local players are a part of the Diamond, Gold, Silver and Emerging rosters for teams to pick their players.

PSL Draft 2018 Live Updates

Draft Order

PSL Draft 2018

Categories & Their Value

Platinum (US $570,000): Teams can have a maximum of 3 players with no more than 2 local or foreigners. The base price $160,000 and the maximum for one player is $250,000.

Diamond (US $270,000): Teams can have a maximum of 3 players and the base price starts from $80,000, only 1 player can get $100,000.

Gold (US $180,000): With base price $50,000, the maximum a team can pay a player is $70,000 with 3 players.

Silver (US $140,000): The base price is $24,000. The teams can have a maximum of 5 players with a maximum of $40,000 for 1 player.

Emerging (US $25,000): Two players can be in a side with prices of $12,000 and $13,000 respectively.

Supplement (US $175,000): This category doesn’t have a maximum and minimum payroll. It’s an additional round, allowing teams to pick extra players as a backup. They can pick a maximum of four players from the purse of $175,000.

Live Streaming

Update: All six Pakistan Super League (PSL) franchises have finalized the retentions for the upcoming edition of the league which is to take place in February 2019.

The PSL Team Retention list for Season Four was revealed on PSL’s official Twitter account.

Islamabad United

The defending champions have the following players retained:


  • Luke Ronchi
  • Shadab Khan
  • Faheem Ashraf


  • Asif Ali
  • Mohammad Sami


  • Rumman Raees


  • Hussain Talat (Ambassador)
  • Waqas Maqsood
  • Sahibzada Farhan
  • Zafar Gohar

Karachi Kings

The following players retained:


  • Colin Munro
  • Mohammad Amir
  • Babar Azam


  • Colin Ingram (Ambassador)
  • Imad Wasim
  • Usman Shainwari


  • Mohammad Rizwan
  • Ravi Bopara

Lahore Qalandars

The following players retained:


  • Fakhar Zaman


  • Yasir Shah


  • Anton Devcich
  • Rahat Ali


  • Agha Salman
  • Sohail Akhtar
  • Hassan Khan
  • Shaheen Shah Afridi (Ambassador)

Peshawar Zalmi

The following players retained:


  • Wahab Riaz
  • Hasan Ali


  • Daren Sammy
  • Kamran Akmal (Ambassador)


  • Liam Dawson


  • Umaid Asif
  • Khalid Usman


  • Sameen Gul

Quetta Gladiators

The following players retained:


  • Sarfaraz Ahmed
  • Sunil Narine


  • Shane Watson (Mentor)
  • Sohail Tanvir
  • Mohammad Nawaz


  • Rilee Rossouw (Ambassador)
  • Umar Akmal


  • Anwar Ali
  • Saud Shakil

The Sixth Team

Since Multan Sultans is no longer participating in PSL 4, a new team will replace them.

The following players retained:


  • Shoaib Malik


  • Junaid Khan
  • Mohammad Irfan (Ambassador)


  • Shan Masood


  • Mohammad Abbas
  • M. Irfan Khan
  • Umar Siddiq


  • Mohammad Junaid

Major Developments

The following are the major developments which have been made for PSL 4 2019:

  • Shahid Afridi has bid farewell to Karachi Kings
  • Misbah-ul-Haq has bid farewell to Islamabad United
  • Mohammad Hafeez has joined the Peshawar Zalmi Family
  • Wasim Akram has joined Karachi Kings as the president

Multan Sultans Contract Terminated

Pakistan Cricket Board has terminated the contract with Schon Properties for Multan Sultans as the franchise failed to meet its financial obligations.

Following the termination of the contract, all rights in respect of the team have now been reverted back to the PCB.

The Board shall take complete responsibility of all player and coach contracts. The team selection for the sixth team at the player draft scheduled to be held on 20th November 2018 will be done by PCB itself. The rights holder would have the option of choosing the sixth franchise city and name. -PCB Spokesman

Update: In the latest Pakistan Super League Season 4 new updates, we have found out that this time around 682 cricketers will be available in PSL draft.

These players are from all around the world, except India. AB De Villiers will be available for 2 weeks when Steve Smith only matches in the UAE, sources added.


Breaking down the 682 cricketers, 371 are foreign while 311 are local players. They come from some of the top performing cricket countries including South Africa, Australia, West Indies, Afghanistan, Sri Lanka, Zimbabwe, England, New Zealand, Bangladesh, and Ireland.

PSL 4 2019 Draft Details

Here’s what we know so far:

  • Trading window begins on September 29, 2018
  • PSL Draft to be held on November 20, 2018
  • Up to 10 players can be retained before Draft
  • PSL squads of 16 players each
  • Three Platinum, three Diamond, three Gold, five Silver & two Emerging players.
  • Draft picks will be based on last season’s rankings

PSL Draft Players List

New players expected to play in PSL 4

  • AB de Villiers (South Africa)
  • Steven Smith (Australia)

PSL’s Most Valuable Franchise Revealed!

PSL 4 Draft Player Categories

Platinum Category Pakistan Players: Faheem Ashraf, Shadab Khan, Shahid Afridi, Mohammad Aamir, Babar Azam, Fakhar Zaman, Shoaib Malik, Mohammad Irfan, Mohammad Hafeez, Kamran Akmal, Wahab Riaz, Hassan Ali and Sarfraz Ahmed

Platinum Category Overseas Players: AB de Villiers, Steve Smith, Chris Lynn, Brendon McCullum, Colin Munro, Luke Ronchi, Dwayne Bravo, Sunil Narine, Kieron Pollard, Imran Tahir, Colin Ingram, Mitchell McClenaghan, Thisara Perera, Rashid Khan

Diamond Category Players: Yasir Shah, Junaid Khan, Mohammad Nawaz, Usman Shinwari and Asif Ali

Gold Category Players: Umar Akmal, Ahmad Shahzad

Silver Category Players: TBA

Emerging Players: TBA

Pakistan Super League Draft Results

Watch this space for live PSL Draft results updates.

You can find all the latest PSL Squads from the 2018 edition here.

PSL Squads Before the Draft

Quetta Gladiators: Sohail Tanvir, Sunil Narine, Umar Akmal

Lahore Qalandars: Hasan Khan, Rahat Ali

Multan Sultans: To be decided.

Islamabad United: To be decided.

Karachi Kings: To be decided.

Peshawar Zalmi: To be decided.

Rounds in the PSL Draft

First round: Platinum Players
Second Round: Diamond Players
Third Round: Gold Players.
Fourth & Fifth Rounds: Silver Players
Sixth & Seven Rounds: Emerging Players
Next Four Rounds: Supplementary Players

Order of 2019 PSL Draft

Yet to be decided.

Stay tuned to Brandsynario for more news and updates.

HBL PSL 4 Draft 2019 is just around the corner, the 4th edition of the league will start in a couple of months, the squads are yet to be named.

More information about players and their respective categories will surface as we get closer to the tournament dates.

Here’s everything we have gathered about PSL 2019 so far.

PSL 4 Draft and Tournament Dates

PSL 4 will start on 14th February – 17th March 2019, as per Pakistan Cricket Board, a total of 8 matches will be played in Pakistan. Like the last season, the final match will be held in the ‘City of Lights’ Karachi.

However, the number of matches and venue for the final match can be changed due to security measures the board and authorities involved might take for the safety of all players.

PSL 2019: 8 Matches to be Played in Karachi & Lahore!

PSL 2019 Franchises

The following are the PSL 4 franchises:

  • Islamabad United – Defending champions
  • Peshawar Zalmi
  • Karachi Kings
  • Quetta Gladiators
  • Multan Sultans
  • Lahore Qalandars

PSL 4 Draft 

The 2019 PSL 4 Player’s draft has been scheduled to take place in November with an expectedly higher turnout of foreign players this time around. Cricket giants including AB de Villers and Steve Smith are going to be a part of the tournament.

Draft Details:

  • Trading window begins on September 29, 2018
  • Up to 10 players can be retained before Draft
  • PSL squads of 16 players each
  • Three Platinum, three Diamond, three Gold, five Silver & two Emerging players.
  • PSL 4 Draft picks will be based on last season’s rankings

Player’s Draft Categories

The following is the division of the players and their respective categories:

Platinum Category Pakistan Players: Misbahul Haq, Faheem Ashraf, Shadab Khan, Shahid Afridi, Mohammad Aamir, Babar Azam, Fakhar Zaman, Shoaib Malik, Mohammad Irfan, Mohammad Hafeez, Kamran Akmal, Wahab Riaz, Hassan Ali and Sarfraz Ahmed.

Platinum Category Overseas Players: AB de Villiers, Steve Smith, Chris Lynn, Brendon McCullum, Colin Munro, Luke Ronchi, Dwayne Bravo, Sunil Narine, Kieron Pollard, Imran Tahir, Colin Ingram, Mitchell McClenaghan, Thisara Perera, Rashid Khan, and Shane Watson.

Diamond Category Players: Rumman Raees, Mohammad Sami, Asif Ali, Imad Wasim, Yasir Shah, Junaid Khan, Mohammad Nawaz, Usman Shinwari, Sohail Tanvir, Mohammad Nawaz and Asif Ali.

Gold Category Players: Ahmed Shehzad, Umar Akmal, Hussain Talat, Mohammad Rizwan, Khurram Manzoor, Mukhtar Ahmed, Zulfiqar Babar, Bilal Asif, Sohail Khan, Bilawal Bhatti, Aamir Yamin, Shaheen Shah Afridi, Umar Gul, Shoaib Maqsood, Shan Masood, Mohammad Asghar, Haris Sohail, Asad Shafiq, Rahat Ali, Anwar Ali, Umar Amin.

Silver Category Players: Amad Butt, Ifthikar Ahmed, Zafar Gohar, Sahibzada Farhan, Mohammad Hasan, Waqas Maqsood, Usama Mir, Mohammad Irfan Jr., Saifullah Bangash, Tabish Khan, Danish Aziz, Raza Hasan, Sohail Akhtar, Gulraiz Sadaf, Agha Salman, Salman Irshad, Imran Khan Jr., Mohammad Abbas, Kashif Bhatti, Saif Badar, Mohammad Irfan Khan, Umer Siddiq, Hammad Azam, Umaid Asif, Taimoor Sultan, Saad Nasim, Kushdil Shah, Khalid Usman, Rameez Raja Jr., Saad Ali, Mir Hamza, Hassan Khan, Saud Shakeel, and Faraz Ahmad Khan.

Emerging Players: Mohammad Husnain, Rohail Nazir, Hasan Mohsin, Mohammad Taha, Mushtaq Ahmed Kalhoro, Ghulam Mudassar, Abdullah Shafique, Sameen Gul, Ibtisam Sheikh, Mohammad Arif, Mohammad Junaid, and Mohammad Azam Khan.

As per the latest news, Pakistani player Ahmed Shehzad has been placed in the Gold Category. Previously, Shehzad was found positive for doping and was suspended from the game. Umar Akal was also in trouble for misconduct and was removed from Platinum, and has reportedly been placed in Gold.

 “Shehzad’s name has now been added to the PSL pool of players. He is placed in the Gold category. Ahmed played for Multan Sultans last year and is currently placed on their roster. Multan can retain, trade or release him back into the Draft pool,” said the board’s release on Thursday.

PSL 4: Three Pakistani Cities to Host the Matches!

Player Salaries

  • Platinum category: $140,000-230,000
  • Diamond category: $75,000-80,000
  • Gold category: $50,000-60,000
  • Silver category: $22,000-33,000
  • Emerging category: $10,000-12,000

Overseas players who feature in matches in Pakistan will be paid $10,000 per game they appear.

Note: This is a developing post, it will be updated as more information is shared.

Stay tuned to Brandsynario for more news and updates.

Chill out with EcoStar’s Amazing range of Air Conditioners – Duke & emperor series with stunning Features

Kick back and chill out with EcoStar’s new range of Duke and Emperor Air Conditioners with sleek & stylish design and full of stunning features. Its beautiful Labyrinth design PCB and outdoor design protect the air conditioners from dust, rain, and short-circuiting.

These EcoStar AC’s not only take care of your needs, but also take care of the environment.

R32 Refrigerant gas

The R32 refrigerant gas (used as a cooling refrigerant), has a relatively lower Global Warming Potential (GWP) and near to zero ozone depletion, which makes EcoStar AC, more energy efficient while saving money as well as the environment.

The environment isn’t the only thing, Health of the customers, matters the most. With the help of Self-Cleaning with Pasteurization, Multi-Health Filters, and Anti-Fungal Mode, EcoStar takes your health seriously.

Multi-health filters

Multi-Health Filters, used in EcoStar Duke & Emperor series AC, ensures a safe and clean environment for you to breathe in by draining out all the bacteria and germs from the air and purifying it to pass into your room.

Environment protection coating (EPC)

The EPC (Environmental Protection Coating) ensures that your AC remains safe from all the hazardous gases that may attack its evaporator if you are living near water bodies. It helps prevent corrosion on your evaporator to increase the life of your EcoStar AC.

 Self-cleaning and pasteurization

One thing that is unique to EcoStar Duke & Emperor AC is pasteurization, in addition to self-cleaning functionality. EcoStar AC cleans the dirt on the evaporator and blow-dry through frosting & defrosting process. It removes all the dirt in the form of dirty water through the drain of the indoor unit, leaving the indoor unit evaporator clean and dry. After that, the Air Conditioners eliminate germs & bacteria with the help of Pasteurization process that blows mild-heat (58℃) for 30 minutes. This function starts on the completion of self-cleaning function. 30 minutes for self-cleaning and 30 minutes for pasteurization.

Anti-Fungal Mode

The EcoStar AC also comes with Anti-Fungal Mode that blows out normal air after the AC is turned off which helps evacuate any moisture on the evaporator and ensures that no fungus is created.

4D Long Air throw & 65Hz startup

The list of amazing features does not end here. You can experience instant cooling and heating with the 65 Hz startup that cools down or heats up the room in no time. The 4D Airflow with a strong double intake air door ensures that the cooling effortlessly reaches every corner of the room.

Wi-Fi Ready with USB connectivity

Moreover, EcoStar Duke and Emperor Series AC is always Wi-Fi ready with USB connectivity. Just connect your Wi-Fi USB device into your AC and control it from anywhere at any time.

Power-Limit Function

Moreover, with the help of power limit function, you can now run your AC at your desired capacity. This function helps to control the power input, which means less electricity is consumed to perform the cooling or heating function as per the selected percentage. When greater the percentage set, the air conditioner will have higher operating power, the smaller the percentage set, the air conditioner will lower the operating power.

All you need to do is, download “AC Freedom” app and go to “power limit” tab. Then drag the percentage and set from highest to lowest as per your need.

 Programmable sleep curve

If you have to wake up in the middle of the night, frequently, to change the temperature of your AC, and it’s bothering you. Well, EcoStar duke and emperor series AC has a solution for that too. With the help of the sleep programming function, you can set the temperature and wind speed for each hour while you are sleeping.

In the “AC Freedom” app, go to “sleep curve” and select your sleep timings (e.g. 10pm to 6am) the Drag the temperature and wind speed in each hour while you are sleeping and save it. It will automatically follow the same cycle and setting daily.

AI temperature control up to 0.1º & Eco Mode

Not just this, EcoStar Duke & Emperor AC also have precise AI Temperature Control of up to 0.1º with improved sensing accuracy & low voltage operation of 150-270v. However, Eco Mode makes sure that EcoStar Air Conditioner consumes the least amount of electricity and runs smoothly.

Child safety lock & Amazing Warranty

The Duke and Emperor series takes all the worries away from you! It offers a child-safety lock, notify low level of refrigerant, and an amazing 10-year compressor warranty, 4-year warranty for PCB, 2 years warranty for condenser & Evaporator while also offering a 1-year warranty for parts and service.

So Beat the heat and pamper yourself with the EcoStar Duke & Emperor AC that helps you relax and cool down in this hot and humid weather. Visit your nearest stores now or visit our website https://dwphome.pk/ to order your AC now and download DWP home app at Apple Store: https://apple.co/3t1XPQT  or Google Play Store: https://bit.ly/3t1YkdO  to stay updated on all the new range of EcoStar products.

Pakistan registers progress in routine childhood immunisation

The latest WUENIC estimates of national immunisation coverage reveals that Pakistan improved its national routine childhood immunisation rates in 2021 and reduced the number of ‘zero-dose’ children (ZDC) who miss out on vaccines by nearly half – a strong recovery after the number of ZDC in the country rose significantly in 2020.

The percentage of children in Pakistan who received three doses of the vaccine against diphtheria, tetanus and pertussis (DTP3) – a key proxy to measure for immunisation coverage, and the reach of health systems, within and across countries – rose to 83% in 2021, which is close to pre-pandemic levels, after experiencing a decline in 2020 (77%). Pakistan has also improved its first dose measles vaccine coverage by 2% between 2018 and 2021, and in 2021 launched one of the biggest measles-rubella campaigns in history.

The country’s progress in childhood vaccination and reducing zero-dose children is remarkable at a time when the COVID-19 pandemic has negatively impacted essential health services, including routine immunisation, around the world. Zero-dose children are those that miss out on even a single dose of a basic routine vaccine, meaning that reaching them – and the missed communities they live in – improves the ability of the health system to protect its population.

Pakistan achieved these impressive results by maintaining and restoring immunisation services through, public-private partnerships for service delivery, 24/7 immunisation services in hospitals, integrated immunisation service delivery and extended evening and weekend vaccination in urban slums, amongst other collaborative efforts with partners.

Its progress is an example of how countries can maintain, restore and expand routine immunisation, while remaining committed to fighting the COVID-19 pandemic. With support from Gavi and COVAX, the country has also vaccinated close to 130 million people (around 56% of the total population) with a primary series of two doses.

Following a global rollout of historic scale – with more than 4 billion COVID-19 vaccines rolled out by lower-income countries – Gavi and partners will be focused on supporting countries’ efforts to integrate COVID-19 into routine immunization programmes, leveraging opportunities to increase uptake, demand and delivery of life saving vaccines – and supporting the road to recovery and expansion of coverage.

Dr. Tokunbo Oshin, Director of High Impact Countries at Gavi, the Vaccine Alliance comments on Pakistan’s progress:

“Pakistan has demonstrated its resilience and commitment to immunisation through the impressive progress it has achieved in expanding childhood vaccinations at a time when essential health services, including routine immunisation, have been disrupted by COVID-19 pandemic.

The reduction in the number of zero-dose children is particularly significant given the reduced access to vaccination centres during the pandemic, and the multiple health priorities the country had to attend to. It underscores the persistence of the government, health workers and partners who have pushed forward and improved the reach of immunisation programmes while continuing to ensure COVID-19 remains a priority.

We as a Vaccine Alliance will continue to work with Pakistan and other countries to ensure the greatest number of people can access the life-saving protection of vaccines.”

Please feel free to quote. For further comments, questions, or interviews: media@gavi.org

 Facts and Figures:

  • DTP1 – the first dose of the DTP vaccine – is a key measure of how many children receive that first, critical dose of a vaccine. In Pakistan, the number of ZDC increased significantly in 2020 – to 1 million children. However, through concerted efforts to reach ZDC, Pakistan cut this number in half – improving DTP1 coverage from 77% in 2020 to 83% in 2021.
  • Pakistan has received about 111 million COVID-19 vaccine doses from COVAX (as of 26th July), representing approximately a third of the supply to the country.
  • Find out more about Gavi’s work in Pakistan, here.
  • For expert insights and original content and stories from around the world, visit Gavi’s online digital platform Vaccines Work.

NIC Presents Fintech Hackathon 2022

Islamabad: 4th August 2022 , The National Incubation Center (NIC) Pakistan’s first of its kind and largest Incubation center, is hosting yet another exciting FinTech Hackathon in collaboration with Allied Bank (ABL), one of the largest banks in Pakistan. If you are a coder, UI/ UX Expert or a problem-solver with a passion for FinTech, here’s your chance to get a shot at PKR 1 million in prize money.

Hackathons are a great way to mobilize the community to find solutions to existing micro and macro-economic problems prevalent in the country. The NIC has teamed up with various organizations in to focus on some key economic areas of interest. This time we are joining hands once again with Allied Bank, to revolutionize the fintech sector of Pakistan.

“Allied Bank has always been on the forefront of Innovation, and this FinTech Hackathon is another step in the same direction, bringing Pakistan’s brightest minds together to overcome the current challenges in the digital financial industry. Hence, collaborative efforts are required in providing solutions for financial inclusion and empowering the SME, Retail and Consumer segments.” Aizid Razzaq Gill, CEO Allied Bank

The purpose of this event is to find practical innovative ideas, prototypes, and solutions to challenges in the Fin-Tech space. Through this hackathon, the NIC and ABL aim to find disruptive ideas that can transform Fin-tech, not just in Pakistan, but across the globe.

“It fills my heart with pride to see stakeholders in various capacities joining hands with the National Incubation Center in its humble attempt to encourage innovation and build disruptive solutions. Indeed, collaboration is the way forward and the success of events like this prove the power of partnerships in building the ecosystem.”  Pervaz Abbasi, Director NIC

A key factor behind the growth of the fintech market is the large investment of banks and businesses in technology-based solutions. In addition, infrastructure-based technologies and APIs are reshaping the future of the financial services industry and supporting the growth of the global fintech market. Specifically, in Pakistan, digital financial potential is about $ 36 billion by 2025, boosting GDP by 7%, creating 4 million new jobs, and bringing in $ 263 billion in new deposits. This will create a need for young innovators to bring in solutions that will revolutionize space and lead to mass adoption of digital financial services.

The following thematic areas have been identified to find solutions in the Fin-Tech space for the upcoming hackathon:

  1. Innovation in Fintech Banking
  2. Financial Inclusion and Literacy
  3. SME & Startup Banking

The top 3 winners will get cash prizes, and an opportunity to connect with relevant stakeholders required to practically implement their ideas including investors, financial institutions & mentors/domain experts.

So, what are you waiting for? To learn more and to apply visit: https://nicpakistan.pk/fintechhack22/

These Are The Best Foods To Keep You Hydrated

foods hydrated
Image Source: Everyday health

The summer is far from over, don’t let the rains fool you. August is all about hot, scorching mornings and nights that soothe us with the pleasant winds. However, the day is still the same one which dehydrates us and makes us feel lethargic. That does us no good! So here’s a list of water-rich foods that you can keep consuming throughout the day to stay hydrated:

Read more: Consumption of Highly Processed Food linked to Cognitive Decline


Tomatoes are a fruit (can we accept this already?) that is rich in water. The water content in tomatoes is 94% making it an excellent water-rich food that we need to have on our plates. You could add tomatoes in your daily sandwich or you could put it in whatever dish you’re cooking.

foods hydrated
Image Source: Novak Foundation


How many of us desis can’t have any food without yogurt? If you’re one of them, you can be good to go. That’s because yogurt’s water content is 88%, making it a super good food to have when you feel dehydrated. You can have yogurt with food or simply as a really, really healthy snack.


Soups are a powerful strategy to not eat a lot of calories. Soups are made with more than 60% of water and so, they are fulfilling but really low on calories. Studies have also shown that those who have soup before their meals end up having much less calories because they’re full. Don’t forget to order it next time around!


foods hydrated
Image Source: The Healthy

We can’t appreciate this vegetable enough. Cucumbers are 95% water so if you ever need a green veggie that will boost your water intake, this is it. You can have it in a salad with food or simply munch on them with some chaat masala sprinkled on top. Trust us, there’s no better snack out there.

Cottage Cheese

There are some intense cheese lovers out there who must be wondering when will cheese come on this list right? Cottage cheese is 85% water so it’s possibly the most healthy and hydrating cheese to be having. Paneer masala is amazing to have or you could have seasoned cottage cheese (dipped in chilli oil) for a brilliant meal.

foods hydrated
Image Source: Livestrong

Read more: Nestlé Pakistan takes another step towards sustainable apple sourcing

Stay tuned to Brandsynario for the latest news and updates.

Why Ego Is The Enemy of Good Leadership

ego good leadership
Image Source: Inc Magazine

Leadership is often misconstrued to be a higher position, managing a team and being the superior of a lot of people. However, the way today’s workplace looks, we couldn’t be more wrong. Leadership is more about how we are with our own selves and less about how we manage others. So, here’s why ego can ruin your ability to be a good leader and why it has everything to do with you:

Read more: Find Zen In The Chaos of Everyday Life

How Can We Become More Egoistic?

As we rise in the ranks of power and reach senior positions, we can tend to create inflated egos. This means we consider ourselves the masters of our success and start believing what we have to say matters more. We interrupt people more, we listen to them less, we may become rude. 

ego good leadership
Image Source: Medium

All these are signs of an inflated ego and they are the number one sign of poor leadership. When you get to higher positions, it is essential for you to manage your ego.

Hubris Syndrome

The hubris syndrome is a syndrome relating to ego and the workplace. It is define as tbe “disorder of the possession of power, particularly power which has been associated with overwhelming success, held for a period of years.”

ego good leadership
Image Source: HR Online

When we rise to power, people also start paying more attention to us. They feed our ego, they laugh at our jokes. Our ego gets tickled. As a result, the hubris syndrome sets in and we start becoming a poor leader.

Why It Can Result In Our Downfall

Once people realise that we’re reeking with ego, they can catch onto that. Ego makes us predictable. Others can start manipulating us into achieving what they want either by tickling our ego or by challenging it.

ego good leadership
Image Source: The Roanoke Star News

Moreover, once we have inflated ego, other poor leadership skills start setting in. It means we only start aligning with those who affirm us, not those who challenge it. We can only work with those who praise us, not with those who are honest. Ego can help develop a tunnel vision and narrow mindset. Are these qualities of a good leader? You know as well as we do, ego is the killer of a good leader.

Read more: These Are The Top Leadership Skill to Learn in 2022 for…

Stay tuned to Brandsynario for the latest news and updates.

Colour Psychology – How It Impacts Your Emotions And Which Ones To Wear At Work

Scientists in the field of colour psychology observe how different colours have different meanings, connotations, and psychological effects; given that the psychological effects of colour alone influence 90% of snap judgments, it’s essential to know what colours mean and what responses they can elicit. You can then choose the look you want to present, both personally and professionally, to get the results you want.

Colour Psychology 

The psychology of colour is based on the mental and emotional effects colours have on sighted people in all facets of life. Some very subjective pieces to colour psychology and some more accepted and proven elements. Keep in mind that there will also be variations in interpretation, meaning, and perception between different cultures.

Colour Psychology & Work Attire 

A person’s work or office attire significantly represents their personality. While the notion of a hardworking employee might be true, those who make sure to stand among the crowd thanks to their fashion sense are also encouraged. The office isn’t a fashion parade, but it is the sort of place where your clothes will get you noticed.

People are judged on their appearance and, while this may not be fair, it is almost certainly true; and even subtle changes to your office attire can have your co-workers or superiors thinking about you differently.

Colour Psychology
Image source: mageworx.com

Read More: How To Pull Off Tiktok’s Siren Eyes Trend

Suitable Colours For Work 

It is in human nature to avoid risks. Likewise, risking your outfit and stepping outside your comfort zone might be daunting. However, fantastic work can be done if you know the proper techniques and colours to pair for work. Studies have also shown that specific colours can have an impact on performance.

Please look at some colour combinations and their meaning for the work environment.

Authoritative & Sophisticated 

Black symbolises power and sophistication. It is also known to have a slimming effect. Black also has the potential to be overbearing and scary if used too liberally. Black is a good colour for trousers, jackets or shirts but should be mixed with other colours.


Yellow can be seen as cheery and warm but be aware that it is the colour most likely to cause eye strain and encourage feelings of anger or frustration. Yellow should be limited to accessories such as ties or necklaces.


White is associated with purity and serenity, but it can also be viewed as bland; this means it should be used sparingly. White is the classic colour for an office shirt because it provides a good background for the statement colour of a tie.


Red is a fiery colour and can represent passion, emotion and assertiveness. If you want to walk into a meeting and mean business while turning heads, wear the colour red. Others will perceive you as direct, self-assured and assertive, even if you may not feel that way. Step out of your comfort zone and invest in a red shift dress—it can be excellent for those days when you need a confidence boost. Best of all, you can dress it up for a date night or a night out on the town with the right accessories.

Read More: Facebook Is Shutting Down Live Shopping And Focusing On Reels

Approachable & Friendly 

Pink is associated with femininity, love and romance. Pink is a strange colour because it has a relaxing and calming effect upon initial exposure, but studies have shown that it becomes more irritating to people the longer they are exposed to it. This makes pink a good colour for items you will wear briefly but you can remove for the bulk of the day, e.g. jackets and bags.


Blue is a calming colour that inspires serenity. That said, it is a colour that can also evoke feelings of sadness. Wear blue when you need to give important news in a meeting but break it up with other colours if you are delivering bad news

Stay tuned to Brandsynario for the latest news and updates.

Back To School ? Here Are 5 Quick Lunchbox Recipes

Whether squeezing it in before the school run in the morning or before bed on busy midweek evenings, preparing your child’s lunchbox can seem like another thing on the list.

School meals are a great choice, but if you make a packed lunch for your child, then we’ve got you covered with our range of quick, easy, healthier lunchbox ideas.

1. Mini Pizza 

If there is one thing your child loves in their lunchbox – it has to be pizza. Pizza is an all-time favourite which isn’t just easy to make, but it also stays fresh in the tiffin. This mini pizza recipe is made with the goodness of home ingredients and contains just the right amount of love.

2. French Toast With A Twist

This french toast is no ordinary french toast. A rather sweet delight for your child’s lunchbox, this recipe is both easy to make and delicious. Add a side of fruits to give them a quick boost of additional energy.

Read More: Are Skittles Unfit for Consumption?

3. Chicken Pockets 

This chicken sandwich recipe is the perfect option for picky eaters. The ingredients contain enough nutrients to energise your kids without compromising on the taste and fun.

4. Three Way Sandwich 

Sandwiches are one of the best options for school lunchbox since they are easy to make yet offer a blend of nutrients. Not to mention that there are a variety of sandwich recipes you can make for the entire week. This sandwich recipe is another excellent addition to the lunch menu since it’s easy to make and offers three delicious ways to prepare.

5. Quick Chicken Burgers 

This 10-minute chicken burger recipe is a quick fix for your kids’ lunchbox menu. The chicken mixture with layers of vegetables and cheese doesn’t only offers nutrients but also tastes delicious.

Read More: These Are The Best Foods For Better Sleep (Even Diet Ones)

Stay tuned to Brandsynario for the latest news and updates.

Defining Educational Learning from a New Lens

Pakistan is considered to be the fifth largest country in the world in terms of youth population. Around 63 percent population comprises of youth aged between 15 – 33 years, with a median age of 23.8 years. This youth bulge can be a powerful engine of economic growth and development if the country manages to modernize and expand its education system, raise educational attainment levels, and provide skills to its youth.

Since decades two parallel systems of education — Matric/Intermediate and Cambridge — have produced vastly different students, who have gone on to attain success in various fields. However, changing times require a different teaching methodology.

In a digitalized global age, the country, and the world at large, requires humans who are imaginative, empathic, team players, and resilient. The most obvious implication of a world that requires learners to constantly adapt and grow is the need to build the capacity and motivation for lifelong learning. People used to learn to do the work; now learning is the work, and the post-industrial era will require coaching, mentoring, teaching, and evaluating that can build passion for learning.

Learning from a News Lens

As an alternative, the International Baccalaureate (IB) system was introduced in the country a couple of decades ago, as a way to develop knowledgeable, caring, and curious young minds to build intercultural understanding and respect.

The IB offers a continuum of international education through four challenging, high quality educational programmes to students aged 3 to 19. IB programmes are designed to develop well-rounded individuals who can respond to challenges with optimism and an open mind. An IB education also fosters diversity, curiosity and a positive attitude towards learning.

All four programmes: The Primary Years Programme (PYP), Middle Years Programme (MYP), Diploma Programme (DP) and Career-related Programme (CP) are recognized by Inter-Board Committee of Chairmen (IBCC) in Pakistan.  All IB programmes move beyond examination results, aiming at the holistic development of students, empowering them to take ownership of their own learning and helping them develop future-ready skills to thrive in a fast-changing world.

The IB Educational Experience

The IB form of education focuses on more holistic teaching when compared to other educational boards. The designed curriculum provides a well-rounded education that puts focus on encouraging students in fields of critical thinking and challenging conventions. Each of the IB programmes empowers students to develop the global competencies needed to lead a successful and happy life in the 21st century. Learners are at the centre of all IB programmes, which encourage both personal and academic achievement. They provide an education that crosses disciplinary, cultural, national and geographical boundaries, and that champion critical thinking, creativity, and effective relationships. Through inquiry and collaboration, IB students take ownership of their learning journey and grow to become active, compassionate citizens of the world.

IB programmes at a glance

Each of the four IB programmes provides a detailed and developmentally appropriate curriculum or curriculum framework that is broad, balanced, conceptual and connected.

  • The Primary Years Programme (PYP) is offered at 24 schools in Pakistan and is for students aged 3 to 12 and develops happy, lifelong learners who demonstrate cultural empathy and respect. Its child-centred approach builds confidence, creativity and future learning skills through six broad themes. But the most important thing a student will get from the programme is an inquiring mind and the ability to find things out for themselves.
  • The Middle Years Programme (MYP) for students aged 11 to 16, prepares students to become critical and reflective thinkers by encouraging them to make valuable connections between subjects and the world around them. MYP is given equivalence to the Secondary School Certificate by Inter Board Committee of Chairmen (IBCC), Ministry of Education. The MYP is currently offered at ten schools in Pakistan. The programme has eight subjects, with an overarching curriculum framework of three different elements – approaches to learning; key and related concepts; and independent learning projects in which students are required to complete a significant piece of work over a period of time. At the end of the programme, students sit the MYP eAssessment, which is internationally-recognized and combines ePortfolios of coursework with media-rich on-screen examinations that enable creative responses, or responses that require students to manipulate data and present new understandings, using much more dynamic methods than on paper. Most recently, it was announced that Urdu was added to IB Middle Years Programme eAssessment.
  • The Diploma Programme (DP) for students aged 16 to 19, is offered at 17 schools across the country and gives students world-class preparation for university and life beyond. Recognized by the IBCC and all universities in Pakistan, it is a comprehensive and challenging programme that is divided into six subject groups which are studied over two years; these groups are language and literature, language acquisition, individuals and societies, sciences, mathematics, and the arts. These subjects are in addition to three further requirements of the DP core, Theory of Knowledge (TOK), Extended Essay (EE) and Creativity, Activity and Service (CAS) which are designed to ensure students graduate ready to enter and thrive in the world’s leading universities.
  • The Career-related Programme (CP) for students aged 16 to 19, helps bridge the gap between academic studies and the practical skills required in the job market. CP students undertake a minimum of two DP courses and a career-related study that supports the programme’s academic strength while providing real-world approaches to learning. It was approved by IBCC last year and is equivalent to HSSC (Humanities) in Pakistan.

Prospects of IB Education

Wondering about the sustainability of this programme? If so, then this might surprise you.

According to global research, the performance of PYP and MYP students in fields of mathematics, reading and writing tasks is considerably better than their non-IB peers.[1] While IB programmes support academic proficiency by incorporating quality practices from national, and international research including the IB global community, students have also seen to thrive in careers and entrepreneurial activities due to an education that centers around growth, innovation, creativity and thought-based; people-centric solutions.

The IB is offered by 5,500 schools in 160 countries around the world, and 31 of these schools offering 48 programmes are located in Pakistan. In addition, the IB is widely recognized by prestigious universities globally and employers alike, for the depth and breadth of its programmes.

Rules for equivalency

The common perception is that the Inter-Board Committee of Chairmen (IBCC) Equivalence Committee’s conversion formula puts IB students at a disadvantage. However, in a recent decision, IBCC has improved the conversion formula for the IB students from the May 2022 examination session onwards. Following this decision, IB students will be provided a level playing field in securing admission to medical and engineering colleges in Pakistan.

For parents and learners interested in IB, it is important to visit the IBCC website and go through the relevant subjects required by the body for the learner to receive an equivalency in Pre-Medical Group, Pre-Engineering Group, General Science Group and Humanities group.



realme is on the Hunt for the Ultimate realme Super Fan During the 828 Fan Fest

realme’s fans are the backbone to its success as a global technology brand. The incredible loyalty and commitment to the brand that they show is inspiring for realme. The tech democratizer always surprises its users with new innovations and exciting products. realme has continuously gone out of its way in order to express its love for its fans and appreciate their constant support by engaging them in various activities.

Whether its major events such as the yearly realme Fan Fest and new product launches or exciting offers such as discounts during recurring sales and frequent giveaways, realme is always thinking of ways to keep its fans happy. In the past, realme has frequently gifted brand merchandise, smartphones, and AIOTs to its fans as a reward for their participation in their planned activities. This year, during realme’s 828 Fan Fest celebrations realme is seeking to bestow a unique honor upon one lucky fan in the country – the realme Super Fan Award!

This prestigious honor will be awarded during the month of August’s Fan Fest festivities. Those that are interested in entering the running for the Super Fan Award will be required to demonstrate their admiration and commitment to the brand during this month. Fans are encouraged to participate in the plethora of fresh activities realme has planned throughout the month as much as they can to make their presence known. These events are spread across two major cities in Pakistan. In Lahore, the Keep it Real Fan Meet up will be taking place along with the realme X CML Mega Azaadi Ride which presents a great opportunity for fans to get active and feel involved in the realme community as they celebrate the Country’s Independence Day together.

In Karachi, the show stopping realme Music Party will be taking place featuring performances from up-and-coming musicians at a beachside location. You can also boost your chances of taking home the realme Super Fan Award if you join realme’s community page on Facebook and share your unique story as a realme fan and reflect on your life experiences that were impacted by realme’s technology. If you flaunt your love for realme, you will receive more love back in return.

The final result of the realme Super Fan Award will be announced in front of the crowd at the realme Music Party on Sunday, 28th August 2022. realme’s goal is to give its fans an enjoyable month of events and discounts to reward them for sticking by its side through the rough times and the good ones. The smartphone brand wants to help cultivate a sense of community and unity among the youth of the country as it continues to provide them with the tools they need to expand their horizons. realme cares deeply about its Pakistani fans because they always keep it real!

Nooh Dastgir Butt bags gold medal for Pakistan in Commonwealth Games 2022

Nooh Dastgir Butt, won Pakistan’s maiden gold medal in Commonwealth Games (CWG) 2022 at Birmingham. He won the gold medal men’s +109 kg weightlifting event. Butt lifted 173kg in the snatch category, while he lifted 232kg in clean and jerk setting another record. He lifted 405kg overall, which is also a record in CWG 2022.

Before this, Pakistan has won the gold medal in weightlifting events only once, at Commonwealth Games 2006, when Shujauddin Malik won the gold medal in the 85 kg category.

Nooh Dastgir Butt was congratulated by Prime Minister Shehbaz Sharif following his gold medal victory.

Pakistan has also won a bronze medal in CWG 2022, with Shah Hussain Shah defeating South African Thomas-Laszlo Breytnbach in the 90kg category of Judo. Shah had never competed in a 90 kg event before, having previously competed in the 100kg category. He is the son of Hussain Shah, a former Pakistani Olympic boxer who won the country’s first Olympic boxing medal, a bronze medal, in the 1988 Summer Olympics in Seoul, Korea.

Nooh Dastagir Butt also won the bronze medal in the 105+ kg category in Commonwealth Games 2018, while he also won a silver medal in last year’s CWG event.

He dedicated his gold medal win to his father. He said, “It was not easy for me to lift such a heavy weight. But I pulled off doing it with hard work of 12 to 13 years. I dedicate this gold to my father, who worked for 12 years and helped me reach this stage.”


Nestlé Pakistan donates 60,000 liters of water for flood relief efforts

LAHORE: Nestlé Pakistan has donated 60,000 litres of Nestlé Pure Life water to National Disaster Management Authority (NDMA) to facilitate their relief activities across flood-affected areas following the torrential rains during recent monsoon spells.

Sharing his thoughts, Waqar Ahmad, Head of Corporate Affairs and Sustainability, Nestlé in Pakistan and Afghanistan said, “Access to clean drinking water for those affected by flooding across Pakistan has become an issue. Nestlé has always been at the forefront in responding to the call of government of Pakistan for climatic and humanitarian disasters to help citizens in need.”

Nestlé Pakistan and NDMA have worked closely to carry out relief work for the people and the communities affected by natural calamities, and believes it has an essential role to play during times of crisis.

Garena Free Fire enters into a strategic collaboration with Directorate General Sports & Youth Affairs Punjab to strengthen and promote esports in Pakistan

Pakistan, 04 August, 2022 – Garena Free Fire, together with Sports Board Punjab and the Directorate General Sports and Youth Affairs, entered into a strategic collaboration aimed at strengthening the esports landscape in Pakistan. This initiative will seek to enable and equip the growth of a new tide of young esports professional players throughout the country.

Free Fire Pakistan recently announced its new flagship national tournament, the Soobai Series. which is set to induct new professional esports players into the Pakistan ecosystem, having placed participation restrictions on the top 9 teams from this year’s FFPL III and including placeholder positions for winners of the Soobai Series in FFPL IV. This initiative helps to extend more opportunities to players from Free Fire’s evolving community to pursue esports as a career. The Grand Final of the Soobai Series is scheduled to be held on the 31st of July, at the iconic premises in Nishtar Park Sports Complex, courtesy of the Punjab Sports Board.

The Free Fire Soobai Series will have a total prize pool valued at PKR 4 Million.

Commenting on the occasion, Sports & Youth Affairs Secretary Punjab, Asadullah Faiz said “We’re delighted to join hands in this strategic collaboration with Garena Free Fire. With the launch of this initiative we will seek to elevate the esports landscape in Pakistan, while engaging the youth and providing professional opportunities in the field of esports. Punjab Sports Board is proud to be joining the esports revolution and is committed to progressing the field as any other sport in the country

Free Fire is the world’s leading mobile battle royale game with over 1 Billion downloads and has been at the forefront of the esports revolution in Pakistan. Free Fire is also the proud sponsor of FFPL, Pakistan’s First Professional Esports League, which had previously attained the coveted endorsement status by the Ministry of Information and Broadcasting under Fawad Chaudry and has since then grown to become Pakistan’s top-level Esports League. FFPL IV is scheduled to return this August with a prize pool worth PKR 10,000,000.

Download Free Fire on the Apple iOS App or Google Play store.

Football: The Top 5 Biggest Transfers in 2022 Summer

Photo: AFP

The transfer window of 2022 is going on in full swing, and every team is trying its best to rope in the best players to fit their combinations. We have seen some of the shocking and interesting transfer moves this summer so far, with many star players going to different clubs around the world. With so many interesting transfers, let’s go through the top 5 moves of the 2022 summer transfer window.

Robert Lewandowski

Photo: AFP

Robert Lewandowski is a Polish football player who played 8 seasons with FC Bayern Munich and is considered the second-best player in FC Bayern history after Gerd Muller. He was the second top goal scorer in FC Bayern history with 344 goals. He won 19 official trophies in Germany including UEFA Champions League, Bundesliga, UEFA Super Cup, and Club World Cup. He gave very tough competition to Lionel Messi in Ballon d’Or ranking as he was just a few votes behind Messi in the 2020 ranking. After the season of 2021/22, he decided to leave the club and his top priority was to join FC Barcelona. The board members of FC Bayern didn’t want to sell him to Barcelona due to their financial crisis (thinking Barcelona could not afford Lewandowski). But Lewandowski’s managed to get him into Barcelona and finally, on 16 July, FC Barcelona announced the blockbuster signing of Lewandowski with a transfer fee of €50 million. Lewandowski was very happy on his arrival at Camp Nou. He played his first pre-season game against Real Madrid in which Barca defeated Madrid by 1:0 in Las Vegas. Lewandowski is roped in to strengthen the attack of Barcelona with Ansu Fati and Raphinha as well. He will try to recreate his magic at Barcelona, that made him a star at Bayern Munich, and help Barcelona move on from the loss of Lionel Messi last season.

Erling Haaland

Photo: AFP

Erling Haaland is a Norwegian football player who played 2 seasons with the German club Borussia Dortmund. He is widely known for his finishing abilities, acrobatic goals and speed. He was a striker in Dortmund and was a top scorer in the UCL in the 2020/21 season. After the departure of Gabrial Jesus to Arsenal, Manchester City wanted a striker to fil Jesus’ shoes, and on 10 May 2022, Manchester City signed Haaland for a €60 million release clause to BVB until June 2027 with a salary of €375,000 a week – same as the Manchester City captain Kevin De Bruyne. Haaland made his debut in a pre-season match on 24 July against FC Bayern Munich and in the 12 minutes, scored the goal and City beat Bayern by 1:0.

Aurelien Tchouameni

Photo: Realmadrid

Aurelien Tchouameni is a French player who plays in defensive midfield. He transferred from Monaco to Real Madrid on 11 June and is considered to be the most expensive signing in 2022 summer transfer window. Florentino Parez (President of Real Madrid) signed him for €80 million from Monaco. Though he had many offers from across Europe, he sided with Real Madrid. Ancelotti (Manager of Real Madrid) planned to sign him as a replacement for Casemiro in the long term, as he had defensive qualities and was a box-to-box midfield player which Madrid needed the most after Casemiro. He signed a 6-year contract with Real Madrid in January and participated in pre-season matches against Barcelona and Juventus. He proved his brilliance in the field against Juventus, and helped his team in defensive position by winning duels.

Darwin Nunez

Photo: Darwin Núñez

Darwin Nunez is Uruguayan football player who played with S.L. Benfica last season and scored 6 goals in the UEFA champions league (UCL) in the 2021/22 season. After his performance in UCL, he was considered by the top managers as a top priority in the attack. Liverpool’s manager Jurgen Klopp was also one of them, who was very impressed by Nunez’s performance against Liverpool. After the departure of Sadio Mane to FC Bayern Munich, Liverpool wanted a striker who could replicate what Sadio Mane did in the past seasons with Liverpool. Nunez transferred from Benfica to Liverpool with a transfer fee of €75 million. He initially struggled in pre-season matches, and was disapproved by Liverpool fans as a floppy signing. However, in the FA Community Shield Final, Nunez proved them wrong by scoring a last-minute header, against Manchester City. Liverpool defeated Manchester City by 3-1. Nunez aims to continue these heroics, to prove his worth at Liverpool and stay true to his potential.

Matthijs de Ligt

Photo: Twitter/
FC Bayern Munich

Matthijs de Ligt is a Dutch defender and is considered as one of the best defenders In Europe. A 22-year-old de Ligt has played 3 seasons with Juventus and won Serie A, Copa Italia, and many other trophies. After the 2021/22 season, he decided to leave the club and showed interest to join FC Bayern Munich. He has had many offers from the almost all the top clubs across Europe but Bayern Munich was always his first priority. Bayern Munich CEO, Oliver Kahn also showed his inclination towards the Dutch player and on 19 July, FC Bayern Munich officially announced the signing of Matthijs de Ligt with a record fee of €70 million guaranteed plus 10€ add-ons until 2027 June. He played his first match against D.C United which was a pre-season match and, in his debut match, he announced his arrival with a strong header at the German club. Bayern defeated United by 6-2.

NIC hosts Jazz Xlr8 powered session on ‘Reputation Management’

The National Incubation Centre (NIC) in Islamabad recently organized a session powered by Jazz Xlr8 titled ‘Reputation Management for Startups’, in which over 40 startup founders participated.  The session was conducted by Khayyam Siddiqi, Head of External Communication at Jazz. Siddiqi is also a tech-journalist turned policy and strategic communication professional with 15 years of experience. Siddiqi was also part of the core team that led the reforms in the World Bank’s Ease of Doing Business initiative – taking Pakistan’s global ranking 28 notches up from 136 to 108 in 2020.

According to Siddiqi, technological advancement, from cloud computing to the Internet of Things and Blockchain, has been encouraging innovation. New businesses are springing up every second, with some disrupting the traditional way of doing things. In such a landscape – where media has limited space, and the audience is bombarded with information via various mediums – young startups need to adopt the right PR approach, so they not only stand out amidst the clutter but can improve their reputation.

He introduced the NIC startups to the fundamentals of PR and the importance of strategic communication, including reputation management and discussed tools and techniques that can help local businesses scale and adopt the right approach to identifying and reaching out to critical stakeholders. “PR contributes to a company’s credibility. In the long run, it builds brand equity – the perceived value of a brand in the eyes of its stakeholders,” he said.

The young entrepreneurs were also introduced to the Reptrak model of reputation management, which according to Siddiqi allows companies to build four attributes: esteem, trust, admiration and feelings.  “It is important to focus on and communicate business performance, thought leadership, sustainability initiatives, innovation, workplace, governance, and products and services as these are a company’s key pillars which create a link between stakeholders and the company.”

He said for most startups, it would be intriguing to know how efforts related to strategic communication permeate into everything corporations do, providing a holistic image of the company and narrating a story that can pique the interest of the right audiences.

During the two-hour interactive session, the entrepreneurs shared their experiences on how communications have helped them scale their businesses. Also, many startups had interesting questions about reaching the right audience and transitioning their storytelling to enhance growth. They also inquired about protecting their reputation, especially in a crisis situation.

Control Your Anger Before it Controls You

control your anger
Image Source: Help Guide

We all get angry from time to time don’t we? But for some of us anger is our kryptonite. When nothing in life goes our way and daily situations get out of hand, anger surfaces and takes us to the point where we ruin everything. Be it by hurting our loved ones or taking rash decisions that turn the course of our lives, anger can do it all. But all hope is not lost, here’s how you can manage it!

Read more: Why Do So Many Of Us Experience Mid-life Crisis?

Why Should Anger Be Managed

Managing your anger is a super under-rated practice. Men are especially socialized to believe that being angry and not knowing to handle that  is perfectly fine. But here’s where the problem comes. When we don’t manage our anger, we become distant, cold and also intimidating to others. This can impact our ability to connect with others.

control your anger
Image Source: Online Counselling

Moreover, if you don’t know how to manage your anger then it also impacts your personal mental health a lot for the worse.

Identify What Triggers It

Everybody has triggers for their anger. It’s important for you to identify what are your anger triggers. Is it when somebody raises their voice? Is it when things aren’t arranged like you wanted them to be? Whatever the trigger is isn’t the concern. The concern is that you identify them and so you can avoid them and work on them.

control your anger
Image Source: Guy Stuff Counselling

Learn What Soothes You

If you know your trigger, the next thing you need to be aware about is what soothes you. This is imperative to learn about because it’s a huge step in self-awareness. Besides that, it is also important because even if your trigger has been activated, you can soothe yourself.

It can some minutes alone, deep-breathing exercises or taking a walk alone.

control your anger
Image Source: The Hans India

Learn to Manage Your Thoughts

Learning to manage your thoughts should also not be ignored. Most of the times when you’re on edge, anger is what pushes you over the edge. Moreover, once you have become angry, your thoughts can continue to snowball and keep you in the bitter mood.

Learn to know which thoughts are intrusive and which are your own. Change the channel of thought, focus on something close by.

Read more: Find Zen In The Chaos of Everyday Life

Stay tuned to Brandsynario for the latest news and updates.

These Are The Top Leadership Skill to Learn in 2022 for Workplace Success

top leadership skills
Image Source: Manatal

The workplace has become a hybrid space post COVID-19. However, it has also become tougher. As many lost their job with the advent of the pandemic, the workplace has become more competitive and cut-throat as people seek to retain their jobs. So what are some essential leadership skills you need in your arsenal to succeed? Let’s find out:

Read more: Why Do So Many Of Us Experience Mid-life Crisis?


Delegating tasks is an important skill. This is because when people take on too many tasks themselves out of lack of trust for the other, they fail to deliver quality on any task. Quality over quantity in the workforce! Learn your team’s success and delegate tasks accordingly.

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Image Source: Biblical Leadership

Giving Feedback

Learning how to give feedback is also an essential skill. Most people make their feedback too harsh which prevents others from learning their feedback. Instead, learn how to offer constructive feedback to help your teammates learn from your critique.


Giving good feedback also helps you develop another skill: that of being trustworthy. Being trustworthy is a skill— you need to develop those qualities that ultimately make you trustworthy in the face of others. For instance, you listen to their concern and you don’t make a mountain out of a molehill. You don’t spread that around. You help your teammates when they feel down.

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Image Source: NAC


This is a vital leadership skill to have in the workspace in 2022 which many discount. Being responsible doesn’t only mean giving your work on time. It means you accept your mistakes when you make one. It means you help others evaluate best solutions. Responsibility can also look like transparency!

Being Flexible

Another skill that’s very much in demand due to the huge layoffs and changes in the structures of the companies is being flexible. People want to employ those who can pick up a little bit of weight outside their department too. It also looks like you knowing that your job will not look the same everyday. Some day it will look like being in the office and other days it might look like being on the road. You ned to make yourself comfortable with all versions!

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Image Source: Wilmington College

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Stay tuned to Brandsynario for the latest news and updates.

Facebook Is Shutting Down Live Shopping And Focusing On Reels

In today’s news, Facebook is back at redefining the platform as it plans to discontinue its live video shopping feature. The feature came out exactly two years ago and will go off the grid on October 1.

Facebook Shopping Live

The parent company of Facebook meta has decided to focus on reels. The previous feature let influencers and retailers host live shopping events on Facebook. In an attempt to change the carousel, users will no longer be able to list and tag their products. As well as to create product playlists or tag products on Facebook.

“As consumers’ viewing behaviours are shifting to short-form video, we are shifting our focus to Reels on Facebook and Instagram, Meta’s short-form video product,” the company wrote in a Tuesday blog post.

According to Meta, the monetisation tool is being changed to focus more on short-form content.

“If you want to reach and engage people through video, try experimenting with Reels and Reels ads on Facebook and Instagram. You can also tag products in Reels on Instagram to enable deeper discovery and consideration. If you have a shop with checkout and want to host Live Shopping events on Instagram, you can set up Live Shopping on Instagram.”

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Are Reels The New Way To Create Money?

It is no doubt that the social media giant TikTok has taken the world by storm. Ever since the reels became a cultural phenomenon, Instagram and Facebook have tried to keep up with it. While reels are taking over the video section on Instagram, Facebook, on the other hand, is following in their footsteps.

Image source: geekbullete.com

Recently, Meta announced that Facebook would launch reels in over 150 countries. The move will help creators grow their businesses in online communities. According to Meta, reels have been the fastest growing content format. The format will help creators to earn money for their reels. The Reels Play bonus program, which is a part of Meta’s $1 billion creator investment, pays eligible creators up to $35,000 a month based on the views of their qualifying reels.

Facebook reels will be available for iOS and Android as it serves as a tool to create more visibility and reach for the users.

Read More: YouTube Creators Can Now Turn Longer Videos Into ‘Shorts’

Stay tuned to Brandsynario for the latest news and updates.

Half Of Gen Z Uses TikTok And Instagram For Search Instead Of Google

While TikTok has given its social media competitors tough competition, it seems like it’s not just the social media companies. Still, search engines, too, may have a reason to be worried about TikTok. Even the biggest one in the game – Google.

Google’s internal data has revealed that nearly 40 per cent of Gen Z users prefer to use TikTok. Meanwhile, many users also use Instagram for internet search instead of Google Search and Maps.

TikTok has been one of the fastest-growing social media apps, and it has become extremely popular globally. Other social media apps like Instagram and Snapchat have also evolved to include similar video support on their platforms, such as Reels and Spotlight, to keep up with TikTok’s popularity. In countries where TikTok has been banned, apps with almost identical UI and UX, or similar elements, have popped up to make the best of the gaping hole left behind, with Meta and Snap leading from the front.

Read More: TikTok launches Creator Portal in Pakistan to help users maximise in-app

Gen Z Opts For TikTok For Searches 

According to reports, a Google executive has confirmed that the TikTok format has changed how youngsters take in internet searches, and Google is working to keep up.

Gen Z
Image source: Indiatimes.com

Google’s Senior Vice President Prabhakar Raghavan says that Google’s internal studies suggest that “almost 40% of young people when looking for a place for lunch, they don’t go to Google Maps or Search, they go to TikTok or Instagram.”

But Google is not giving up yet. According to the company, it is planning to make its search engine appeal more to a younger audience by adding a few features. For starters, users would be able to focus their camera over an area to get insights about numerous objects in that scene.

TikTok is growing at a pace that will soon outperform American social media giants like Facebook, Instagram, and YouTube. A previous analysis claimed that Facebook would lose 1.5 million teen users by 2025. All because of Instagram, Snapchat, and TikTok – apps that remain more popular among younger generations.

Read More: Twitter Tests Multimedia Tweets

Stay tuned to Brandsynario for the latest news and updates.

Nestlé Pakistan takes another step towards sustainable apple sourcing

For decades, an apple orchard nestled in the scenic mountains of Nagar has been Esa Khan and his family’s source of income. Esa grew up on the same orchid witnessing his father and grandfather grow apples with fresh water from the glaciers and find commercial buyers to supply them. Every now and then, he would see them return home to share that a part of the apple produce got wasted because of delays in finding buyers.

This problem is not unique to Esa and his family. It’s unfortunate that despite Gilgit Baltistan producing ample fruit, large quantities end up getting wasted. Nestlé Pakistan identified this challenge and has been enabling growers like Esa preserve and protect produce by purchasing apples directly from them and making them an integral part of its value chain.

Gilgit Baltistan’s economy relies on agriculture and horticulture. Over 90 percent of the population is engaged in practicing their centuries old tradition of growing fruits and irrigating them with natural glacier water. Grown in the majestic Hunza, Nagar, and Ghizer valleys, these apples are close to naturally organic. While it is important to maintain this standard, it is equally important for growers to diversify their produce and derive multiple sources of income.

Nestlé Pakistan, in collaboration with the Gilgit Baltistan Agriculture Department and the regional farming cooperatives, is working to explore new varieties, improve quality and increase the quantity of their produce. Nestlé’s Creating Shared Value (CSV) is an initiative where they extend support and directly engage with communities across their value chain. Not only does this add value to the business, but it also helps local communities thrive as a result of socioeconomic development.

A relatively newer challenge for growers like Esa, that their earlier generations did not witness, is climate change. Unpredictable weather conditions adversely impact the produce. As a result, growers are unable to yield the quantity they did in the past, which affects their livelihood. Nestlé, in collaboration with the Agriculture Department of Gilgit Baltistan and local support organizations, is working closely with small-sized local apple growers in the region to diversify their products and improve their livelihoods by increasing horticulture production through good agriculture practices including tree pruning, pest management and post-harvest management.

“Fruit losses are enormously high in this natural organic region. We are helping our growers to minimize fruit waste and increase value.”

Mehboob Elahi – Supplier Development & Sustainable Agriculture Manager Nestlé Pakistan.


As a result of these efforts, in 2021, Nestlé sourced high-quality apples from Hunza, Nagar, and Ghizer valleys, where fruit trees are nourished with glacier water, enabling farmers of varying scales to reduce fruit waste and increase value. These apples sourced from Gilgit Baltistan are then used in manufacturing cereals for children.

“Earlier, delays in sales would waste 40% of our apples but now due to Nestlé’s timely bulk purchases, our sales have approximately reached 100%”

Esa Khan – Apple Grower, Nagar









These efforts are line with UN’s Sustainable Development Goals: 8 – Decent Work and Economic Growth. 12 – Responsible Consumption and Production.  13 – Climate Action. 17 – Partnerships for the Goals.

EBM and SoL embark on a journey of self-discovery with 21st Young Leaders Conference 2022

2nd Aug 2022, KARACHI: Keeping alive its two-decade-long tradition of nurturing young minds, English Biscuits Manufacturers – the makers of Peek Freans, in collaboration with the School of Leadership (SoL), once again sponsored the 21st Young Leaders Conference 2022.

The main theme of the Conference revolved around ‘Pehchaan’ (Identity). The participants were guided as to how looking within paves the way to desired outcomes. The six-day event touched on various aspects of life and emphasized reigniting the sense of exploring infinite possibilities and uncovering true human potential.

The ‘#SooperHaiMeriPehchaan’ activity became a moment of binding for over 200 participants as they joined hands to create short documentaries to reflect back on their role towards themselves, society, and Pakistan.

Speaking at the occasion, Managing Director and CEO of EBM, Dr Zeelaf Munir, said: “EBM’s continuous support to YLC is a testament to its commitment to nurturing young minds. This year, YLC focused on helping individuals explore their true identities. I hope our youth used the platform to unlearn the preconceived notions about their limitations and go on a journey of self-discovery as to what could be achieved if they put their focus in the right place.”

EBM has been at the forefront in creating a life-changing impact on over 200 students every year through YLC. This collaboration between EBM and SoL aims to help the youth to discover themselves. EBM hopes to continue empowering the leaders of tomorrow by providing them with such platforms where they can unveil new arenas of success and leadership.

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