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New Budget For FY2024-25 Leaves Salaried Class Shocked!

By
Zayaan Khan
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Federal Minister Announces Budget
Image Source: Business Recorder

Following the release of Pakistan’s budget for the fiscal year 2024–2025 yesterday, there is a noticeable feeling of shock that sweeps across the country. The public seems to be confused and concerned about the government’s budget plan, which was hailed as a way to get the nation through economic difficulties. But ultimately, this year’s budget announcement is only about to make things more difficult for the people. Let’s have a closer look at the highlights of the recently announced budget.

The Common Man’s Nightmare

The budget for FY2024-25 of 18.9 trillion Pakistani rupees ($67.84 billion), sets high goals in the face of difficult economic conditions. The administration intends to deal with a 6.9% GDP budget deficit while aiming for 3.6% economic growth. With defense spending projected to cost 2.1 trillion rupees and debt servicing is predicted to consume a staggering 9.8 trillion rupees!

The Federal Board of Revenue (FBR) has set an enormous tax revenue target of Rs. 12.9 trillion of the Budget For FY2024-25, which has left many people shocked. This number is a considerable increase over prior years, suggesting that the government will tighten its grip on tax evaders while the salaried class prepares for the consequences.

All The Important Details From Budget FY2024-25

While the budget for FY2024-25SaU cover’s a vast spectrum of domains, we’ll be focusing on the more important aspects. These will in one way or another be directly linked to your average salaried individual. Here are the highlights from the budget announcement of 2024-25:

  1. New Income Tax Slabs: The first thing under crosshairs is the tax slab for the average salaried individual. According to the budget for FY2024-25; the tax rate will be applicable from the 1st of June, 2024 and sees an increase in rates where anyone earning between Rs. 600,000 – Rs. 1,200,000 will be taxed double at a rate of 5% of their annual salary exceeding Rs. 600,000.
    For those ranging above Rs. 1,200,000 and below Rs. 2,200,000, individuals will have to pay a staggering base 15% of their yearly income showing an increase of 2.5% from the previous year. On top of this, they will also be forced to pay a fixed tax of Rs. 30,000. This trend gets worse as you go higher on the tax bracket. More tax brackets are covered in the following image:

  1. Increase In Petrol Prices: The federal government has also increased levy on petrol by a staggering Rs.20, this sees it going from Rs.60 to Rs.80. This sudden increase in levy will ultimately have a ripple effect on numerous amenities such as transport, production and living expenses. Apart from the rise in fuel prices, the government has suggested raising the tax on light diesel oil. There will be an increase in the development levy on light diesel oil from Rs. 50 to Rs. 75 per liter!
  2. Vehicle Tax Registration: In another shocking turn of events, in place of engine capacity, the federal minister stated that pricing will determine the advance tax on car registration. So you can forget about paying a minimal tax on smaller vehicles, instead their actual values will determine the tax percentage.
  3. Phone Pricing: The mobile market proves to be one of the biggest sources of money, specially in cities such as Karachi. According the the new budget, different phone categories will be taxed an astonishing 18% of their value! This means if you’re looking at smartphones for Rs. 50,000, their new price is officially Rs. 59,000 after taxes. We will also see a eye-watering tax of 25% being implemented on smartphones costing more than $500.
  4. Import Items: The federal minister made the decision to no longer exclude luxury car imports from taxes. It has been agreed to raise the $50,000 import vehicle’s taxes and levies. The import tax on glass goods has also been removed by the government. The rate of import levies on steel and paper goods will be raised, as planned. The only exception to import items are essential goods which will not be taxed.
  5. Tax On Cigarettes & Nicotine: According to reports, the government intends on cracking down on factories where fake cigarettes are being reproduced. Not only this, but according to the budget, to deter people further away from drugs, the government has made the decision to tax the materials used to make cigarettes by Rs. 44,000 per ton! Nicotine pouches will also see a FED at a rate of Rs. 1200 per kg.
  6. Branded Apparel: In an attempt to raise the GST on textile goods, the federal minister declared in his address that the government has placed an 18% sales tax on branded clothing, shoes and other imported leather goods in the country.

    Property Construction FY2024-25
    Image Source: Economic Times
  7. Property & Construction: If you thought buying a house for your family was difficult in this economy, well it certainly just got more harder. The minister said that a 5% tax will be applied to the acquisition of new plots as well as residential and commercial real estate. FED on cement used in construction of new homes will be increased to Rs.3 per kg. Not only this, but a 15% tax will be imposed on filers and 45% on non-filers when dealing with property.

Other Affected Sectors And Details From Budget FY2024-25:

While these details might not affect the average salaried class individual in Pakistan, here are a couple of other aspects discussed in the new budget:

  1. Education Scholarships: The government has announced more scholarship programs to be introduced in order to cater more students. An estimate of 10 million students are to be catered according to the new budget.
  2. Solar Industry: In order to support the solar panel business, the coalition government  eliminated import taxes on equipment, including raw materials used in the production of solar panels, inverters, and batteries, as well as plant machinery and associated equipment.

    Solar Panels FY2024-25
    Image Source: ArabNews
  3. Power Generation: Another sight for sore eyes is the allocation of funds for the water resources in the country. Rs. 206 Billion will be allocated which will be distributed amongst the Mohmand, Diamer Bhasha Dams and Chashma Right Bank Canal.
  4. Aviation: Major airports of the country are to be outsourced instead of running them locally and a whopping Rs. 622 billion worth of liabilities have been transferred from PIA.
  5. Increased Salary & Pension: It is reported that government employees from grades 1 thru 16 will see a hefty increase of 25% in their salaries & pensions. While grades above that will receive a handsome increase of 20% in their salaries & pensions as well.
  6. Kissan Package: The budget for FY2024-25 also stated that Rs. 5 billion ha been set aside for farmers’ packagers and that the government has chosen to capitalize on private sector involvement in this area.
  7. Benazir Income Support: The minister stated that a 27% increase in funding has been suggested for the Benazir Income Support Program. The BISP fund would grow to an astonishing Rs. 593 billion! This will in-turn support 0.7 million more people than the previously allocated amount.
  8. Inflation: While this is a hard pill to swallow, the government aims to reduce inflation in the country yet again. The plan is to keep inflation at a steady rate of 12% for the FY2024-25.

Concluding Remarks

The silent pain that the average person endures is ignored in the midst of all these discussions. It appears that the budget does not adequately meet the people’s urgent needs, even though its goal is long-term stability. The government has failed to time-and-time again meet the real requirements of the people and this year looks no different.

The release of the budget for FY2024-25 has resulted in a dire outlook for the upcoming year for the typical Pakistani. The already high cost of living is expected to rise much more. The relief efforts that have been implemented are minimal and hardly begin to address the financial struggles that Pakistani households endure already.

The Budget For FY2024-25 is a sobering reminder of the fine line Pakistan must walk between social welfare and budgetary sustainability as it navigates the economic recovery. It is a call to action for the government to make sure that its citizens are not left behind in the pursuit of economic resilience, in addition to setting lofty goals which might not even be achievable. All we can do now is wait…and hope, as always.

Stay tuned for more insights like these; this has been your average salaried individual Zayaan, Signing Off!

Budget 2023-24: Pakistan Government Unveils New Revenue Measures

By
Usman Kashmirwala
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Budget 2023-24: Pakistan Government Unveils New Revenue Measures
Source: Global Village

The Pakistani government has recently unveiled new revenue measures amounting to Rs223 billion in its latest budget announcement. These measures are in addition to the taxes introduced in the mini-budget announced in mid-February, which will remain in effect. The government aims to generate over Rs500 billion in additional revenue for the tax year 2023-24 through these measures, which include raising the general sales tax from 17 percent to 18 percent, imposing a 25 percent sales tax on luxury item imports, and increasing taxes on cigarettes and drinks.

Key Highlights

  • The government plans to share the tax details with the International Monetary Fund (IMF) and expects that the Fund will not raise any objections, as all their concerns have been addressed.
  • The government intends to allocate Rs23 billion to industries and individuals under the revenue relief changes announced in the Finance Bill 2023. This relief includes Rs13 billion in customs duty and Rs10 billion in income tax. However, no relief has been announced in sales tax and excise duty.
  • The government is optimistic about achieving a 28 percent higher revenue target for the next fiscal year, based on a projected GDP growth of 3.5 percent, average inflation of 21 percent, and the revenue measures outlined in the budget.
  • To promote various sectors, the budget offers major relief in the IT sector for exports, solarisation, agriculture, and real estate.
BUDGET 2023-24: 'Populist' measures in trying times - Newspaper - DAWN.COM
Source: Dawn

Income Tax

  • The Finance Bill proposes the continuation of the super tax but with fair adjustments for individuals earning over Rs150 million. Three new income levels have been introduced: Rs350 million to Rs400 million, Rs400 million to Rs500 million, and above Rs500 million. These income brackets will be subject to tax rates of 6 percent, 8 percent, and 10 percent, respectively.
  • Other income tax changes include a 0.6 percent withholding tax on citizens not on the Active Taxpayers’ List (ATL) when they withdraw cash exceeding Rs50,000. The withholding tax rates on goods supply, services, and contracts will increase by 1 percent, with exceptions for specific items. Furthermore, a final withholding tax of 10 percent will be charged on bonus shares issued by a company, or 20 percent for non-filers of tax.
  • The Finance Bill also proposes adjustments to the withholding tax rates on payments to non-residents using debit/credit or prepaid cards. Similarly, an adjustable advance tax of Rs200,000 will be charged when issuing a work permit/visa for a foreign domestic helper.

Sales Tax and Excise Duty

  • In terms of sales tax and excise duty, the government has made certain adjustments. Sales tax has been withdrawn on edible products sold in bulk under brand names or trademarks. The tax rate has increased from 12 percent to 15 percent on supplies made by point-of-sale (POS) retailers dealing in leather and textile products.
  • Furthermore, a federal excise duty (FED) has been imposed on energy-inefficient fans and incandescent bulbs at rates of Rs2,000 per fan and 20 percent ad valorem, respectively. The scope of FED on services has been expanded to include royalty and fees for technical services.
  • Sales tax has been exempted for another year ending June 2024 on contraceptives and accessories, plant saplings, combine harvesters, dryers for agricultural products, no-till-direct seeders, planters, trans-planters, other planters, bovine semen, and the import of IT equipment by IT and ITeS exporters registered with the Pakistan Software Export Board.
  • In the federal capital, a 15 percent tax will be charged on electric power transmission services. The rate has been reduced to 15 percent from 16 percent on IT-based system development consultants. A lower rate of 5 percent is proposed for services provided by restaurants and other food outlets if payment is made through debit or credit cards, mobile wallets, or QR scanning.
Key highlights of budget 2023-24 - Business & Finance - Business Recorder
Source: Business recorder

The Pakistani government’s new budget is a mixed bag. On the one hand, it raises taxes on a number of goods and services, which will likely lead to higher prices for consumers. On the other hand, it also provides some relief to certain sectors of the economy, such as the IT sector. Overall, the impact of the new budget on the Pakistani economy remains to be seen.

What are your thoughts on this? Let us know in the comments below.

Stay tuned to Brandsynario for the latest new and updates.

Sindh Government Announces Shift To Solar Power For Major Hospitals

By
Usman Kashmirwala
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Sindh Government Announces Shift To Solar Power For Major Hospitals
Source: PakTV

The Sindh government has taken a significant step towards sustainability by announcing plans to shift major hospitals in the province to solar power. This initiative is part of the government’s larger solar power plan, aimed at reducing dependence on traditional energy sources and promoting clean, renewable energy solutions. The announcement was made by the Provincial Minister of Sindh for Energy, Imtiaz Ahmed Sheikh, during the inauguration of a solar power park in the Karachi press club.

The logistics of the plan

The solar power park, with a capacity of 60KV, will play a crucial role in meeting 90 percent of the press club’s power needs. This is a significant milestone in the government’s efforts to harness the power of the sun and provide sustainable energy solutions. Minister Sheikh also highlighted that government buildings, prisons, and schools will be included in the solar power plan, with the aim of ending electricity load shedding in the province.

Sindh govt announces to shift govt offices to solar power - Pakistan Observer
Source: Pak Observer

The minister emphasized that the government’s objective is to address the economic crisis and uplift the country. By investing in solar power, the government hopes to create a more sustainable and self-reliant energy sector. Minister Sheikh took the opportunity to criticize the PTI government, accusing them of hindering power projects in Sindh. He expressed confidence that the PPP (Pakistan People’s Party) will secure victory in the upcoming elections, highlighting their commitment to promoting renewable energy and sustainable development.

Provincial and Federal agenda aligning

This announcement from the Sindh government aligns with the federal government’s efforts to embrace solar power. Earlier, Prime Minister Shehbaz Sharif directed the conversion of all federal government buildings in Islamabad to solar power within a strict timeframe of seven weeks. This directive showcases the government’s determination to reduce the country’s reliance on imported fuel and embrace renewable energy sources. The prime minister also instructed officials to initiate solarization projects in other parts of the country, extending the benefits of solar power to various regions.

With solar mosques and schools, Pakistan's northwestern province pushes clean energy | Arab News PK
Source: Arab News

The shift to solar power for major hospitals is a commendable move by the Sindh government. Solar energy offers a clean and sustainable alternative to traditional power sources, reducing carbon emissions and promoting environmental preservation. By embracing solar power, hospitals can ensure a reliable and uninterrupted energy supply, leading to improved healthcare services. Moreover, the initiative to expand solar power to government buildings, prisons, and schools will have a significant impact on reducing electricity load shedding and enhancing energy efficiency in the province.

The Sindh government’s commitment to renewable energy is a step in the right direction, contributing to the overall development and sustainability of the province. It sets an example for other regions and institutions to follow, encouraging the adoption of clean energy solutions and reducing dependence on fossil fuels. With continued efforts and investments in solar power, Pakistan can pave the way towards a greener and more sustainable future.

Stay tuned to Brandsynario for the latest news and updates.

The Untapped Potential Of Women In Pakistan

By
Anusha Zahid
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Pakistan has a lot of potential for growth but undeniably, one of the biggest untapped resource is its significant female population that still awaits inclusion in the national economy. As per the World Economic Forum’s 2021 Global Gender Gap Report, Pakistan ranked 153rd out of 156 countries, which indicates massive strides the country needs to take to ensure gender diversity and inclusion of women in its socioeconomic mainstream.

Source: Pakistan Labour Force Survey 2020-21

As per the last published Pakistan Labour Force Survey 2020-21, numbers show stark disparities along gender lines. Women’s participation in the national labor force is most concerning being 21.4 per cent of the country’s working-age population, as against the male labour force marked at 67.9 percent.
We interviewed Rabel Sadozai, the newly appointed Director Marketing and Sales at Fatima Fertilizer and the first female to hold such a prominent position in Pakistan’s agriculture and fertilizer sector, to discuss the potential role of Pakistani women to promote the country’s socio-economic prosperity and what it will take towards its realization.

B: How important is it to be recognized as the first woman in Pakistan’s agriculture sector to hold a senior-level management position?

RS: I consider this recognition as a true representation of millions of empowered women, directly or indirectly associated with the agriculture sector of Pakistan. It gives me the opportunity to use my influence for the betterment of farmers in general and female farmers in particular. A recent example of this commitment was marked by Sarsabz – the flagship brand of Fatima Fertilizer, hosting a special panel discussion at the Pakistan Pavilion in Dubai Expo 2020 to celebrate our three exceptionally inspiring female farmers and share their inspirational stories with the World.


The guest panelists included Rabia Sultan – progressive farmer from Muzaffargarh who defied all odds in a male-dominated profession, Nazo Darejo – a brave woman from Sindh who sacrificed a great deal to protect the piece of land she called home and whose inspirational story was highlighted by Sarsabz through a special web series called ‘Kissan Kahani’ to a wide online audience, and Azra Mehmood Sheikh – a progressive farmer from Bahawalpur who actively advocates about the hardships faced by farmers in South Punjab.

Being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.

B: Tell us about your journey of nine years at Fatima Fertilizer and your key accomplishments related to marketing communications?

RS: I was able to achieve a number of goals during my nine years at Fatima Fertilizer, and I took on as many marketing communication challenges as I could, but being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.


Over the years, I’ve used data to establish how Fatima Fertilizer’s products are giving on average 10% greater yields as compared to conventional fertilizer. This brand promise has been purposely communicated in such a manner that it shows how a farmer can create a better life for himself and his family that leads to prosperity of the village and eventually impacts Pakistan’s GDP as agriculture contributes on average 22-25%.
We also launched true farmer stories under Kissan Kahani to help educate our stakeholders on the impactful role our farmers are playing in helping sustain Pakistan’s food security.
Overall, our efforts have been duly recognized not only by local platforms such as the Pakistan Digital Awards but also the global ones including MARCOM, AVA, and Effies.

B: In your opinion, what factors are responsible for the under-representation of women within the corporate and civil sectors of Pakistan?

RS: Women may be under-represented in these sectors but not in the agriculture sector. Women are extremely empowered on the rural side to help not just with domestic housework but field work and livestock farming as well. I feel it is my responsibility to clarify this common misconception. As far as corporate and civil sectors are concerned, I feel women are deprived of an environment that helps them balance work and home responsibilities efficiently. The key to my success was not only my ability to effectively manage the roles of a team leader, manager, wife, mother, and so on, but the fact that I was given an environment where I was empowered to manage and balance these roles. Employers whether government or private need to realize that the needs of women are different from men. We need policies and benefits that match their circumstances. For example, women need to feel secure while stepping out of their homes for work, they need to be given daycare facilities or an equivalent allowance to manage it, maternity leaves and so on. According to recent studies, the gender-wage gap in Pakistan has reached 55.6 percent, which is concerning, to say the least, because a woman has to weigh the benefits of her working against the associated costs.

B: How many Pakistani women are currently engaged in Pakistan’s agriculture sector and how can they claim more important roles within this industry?

RS: Currently, more than 22 million women work in the agriculture sector and contribute to the advancement of this sector. As per an earlier issued report by UN Women titled “Rural Women in Pakistan-Status Report 2018”, agriculture is the main labour activity of rural women with approximately 75 percent of women employed in the agriculture sector. The empowerment of these rural women and the realization of their human rights, in addition to their important role in nation-building, is essential for achieving the Sustainable Development Goal (SDG) related to gender equality.
Women need education foremost followed by skill-set enhancement. Companies like ours work with a lot of progressive females and seek to empower them by giving them an opportunity to project their work. For example, we recently helped Ms. Jugno Mohsin, a female farmer who worked to revive a dying breed of local cotton called ‘Khaki Desan’, by providing her with the technical knowledge and giving her the opportunity to create a fabric from this cotton which can be marketed to a global audience.

B: How important is women’s participation to achieve overall economic growth and prosperity for the country?

RS: I think our founding father, Quaid-e-Azam made it clear that women had to work side by side with men if we are to transform Pakistan into a strong and prospering nation. Now whether we do it starting from our homes, schools, offices or factories is dependent on a mix of our own capabilities and opportunities available to us. Women are almost 50% of Pakistan’s population, so there is no question that a big responsibility rests on our shoulders to help develop our home i.e. Pakistan, and I believe being aware of this responsibility is the first step we need to take.

Coronavirus Outbreak Live Updates: Here’s All You Need To Know!

By
Ariba Raza
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Source: Valley Morning Star

Update: 3rd April 2020

Philippine President Rodrigo Duterte has given out a warning that he would order the country’s police and military to shoot anyone who would violate the laws during a month-long lockdown of the island of Luzon, to contain the spread of the novel coronavirus.

Here’s what he said addressing to the nation late at night, on Wednesday.

Let this be a warning to all. Follow the government at this time because it is critical that we have order,”

The coronavirus pandemic has affected the world in the worst possible manner. As it is spreading rapidly throughout the globe, the economy, the events industry, airlines and tourism have taken a huge hit!

With thousands of people affected and killed by this horrifying disease, this doesn’t seem to end anytime soon. However, countries worldwide are taking strict actions against this deadly.

Meanwhile, here’s all you need to know about what’s going around in the world in regards to coronavirus aka COVID-19.

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How to Disinfect your Car & Personal Space from COVID-19!

 

Aamir Ibrahim | CEO Jazz | Brandsynario CEO Stories

By
Web Desk
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Whilst we are successful, we are only as good as our next game- so we can not never be complacent. Aamir Ibrahim, CEO Jazz talks to us about the office culture, success stories, diversity and practices at Jazz while on an office tour at the Headquarters in Islamabad. #jazz #ceo #ceostories

Yango Pakistan expands its portfolio with solutions for businesses Yango Tech and partners with DealCart

By
Maham Hussain
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Attachment Details Yango-Pakistan-expands-its-portfolio-with-solutions-for-businesses-Yango-Tech-and-partners-with-DealCart.png July 15, 2025 1 MB

Yango Pakistan is already helping thousands of people move through cities every day and now expanding its service offering in the country by introducing new AI-powered technology for businesses. As part of this evolution, Yango Tech is now fully available in Pakistan, offering businesses smarter ways to grow, operate, and connect with their customers.

Yango Tech offers a comprehensive suite of AI-powered B2B solutions for industries like mobility, logistics, retail, and customer operations. By consolidating technologies into one platform, it helps businesses streamline operations, cut costs, and enhance user experiences. Its offerings include AI-driven solutions for retailers, autonomous delivery robots, warehouse automation, cloud computing, and retail media advertising — along with additional products like route planning and data management — all aimed at supporting digital transformation across Pakistani businesses.

Yango Tech announces its entry into Pakistan through a strategic partnership with DealCart, one of the country’s fastest-growing grocery delivery platforms. Through this integration, DealCart’s products are now accessible within the Yango Shops section in the super-app, allowing customers in Karachi to seamlessly order groceries and essential products with in-slot delivery.

“Yango Tech expansion into the Pakistani market through this partnership with DealCart marks an exciting step in our journey to support local innovation through global technology,” said Miral Sharif, Country Head, Yango Pakistan. “We are proud to bring advanced AI-driven solutions to a platform that is already redefining digital commerce in Pakistan. By embedding DealCart within Yango Shops, we are enhancing convenience for users and empowering retailers to scale faster, smarter, and more efficiently in a rapidly evolving market.”

DealCart is transforming value retail in Pakistan through its mission of affordability, accessibility, and digital inclusion. Serving thousands of households in Karachi, the platform offers groceries, fashion, beauty, and home essentials — all with free delivery and competitive prices.

“Partnering with Yango Tech is a major milestone in DealCart’s evolution into a multi-service super-app,” said Ammar Naveed, Co-Founder and CEO of DealCart. “This collaboration enhances our digital backbone, expands our customer reach, and accelerates our ability to deliver faster, smarter, and more reliable service. As we continue building Pakistan’s most accessible and value-driven commerce platform, we’re thrilled to work with Yango in shaping the next phase of growth and innovation.

With this integration, DealCart aims to offer its services to a broader audience – helping more households save on groceries while strategically leveraging the partnership to scale our reach and impact.

By launching a B2B ecosystem of AI solutions for businesses, Yango Tech continues to grow its diverse service portfolio across Asia. The B2B ecosystem is focused on fostering strong partnerships with Pakistani businesses delivering cutting-edge technological solutions and enabling digital transformation for emerging markets.

Is the New Superman Movie Anti-Israel?

By
Shiraz Aslam
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is-the-new-superman-movie-anti-israel

Released in theatres last Friday, the latest Superman has the audience gripped, with many flocking into cinemas to enjoy the movie.

Starring David Corensweet as Superman and Rachel Brosnahan as Lois Lane, the film depicted an acting masterclass. The reboot was praised for striking the ideal balance between the vibrancy of comic books and the grim realities of life.

However, James Gunn’s latest blockbuster hit has drawn aroused controversy for hinting at deeper sociopolitical sentiments.

Critics Felt that the Superman Movie Was Anti-Israel

To understand the controversy surrounding James Gunn’s latest Superman movie, we need to dissect and decipher the film’s plot.

Boravia, a high-tech and heavily militarised state, is shown inflicting severe damage to a much weaker neighbouring state in Jarhanpur, which is no match for Boravia’s might.

The relentless bombing of civilians in Jarhanpur, including children, has drawn an uncanny resemblance to the ongoing Israel-Palestine conflict, which has seen Jerusalem inflict unspeakable horrors.

Pro-Israel commentators have criticised the movie for fueling biased, anti-semitic sentiments under the cover of fiction and film.

On the contrary, activists have praised the movie for mirroring unfortunate global realities and drawing attention to the atrocities being committed by superpowers.

Director James Gunn has denied any association between his film and ongoing political narratives, stating that the movie revolves around basic human values.

Gunn stated:

“Yes, it’s about politics,” he said. “But on another level, it’s about morality. Do you never kill, no matter what, which is what Superman believes, or do you have some balance, as Lois believes? It’s really about their relationship and the way different opinions on basic moral beliefs can tear two people apart.”

Emphasising that the plot had moral principles at its core, Gunn intended to portray the Superman movie as a universal tale of kindness, empathy, and love.

james-gunn-directed-the-latest-superman-movie
James Gunn directed the latest Superman film.

The Divergence of Opinion Shows Subjectivity and Power of Art

Gunn, the creator, sees Superman as a morality tale. Political commentators and activists believe that the movie was touching upon ongoing political activities.

The divergence of opinion highlights the subjectivity and power of art. Each viewer watches the movie with a specific lens, which then allows them to compare the plot with their worldview.

That is precisely why art appeals to everyone. The audience has the power to make sense of the movie, which sometimes has the byproduct of generating debate.

Stay tuned to Brandsynario for latest news and updates

This Pakistani Fintech Company Has Transformed How Cashflow and Salaries Work!

By
Areeb Asif
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this-pakistani-fintech-company-has-transformed-cashflows

Waiting for payday can be stressful, especially when life throws you an unexpected bill or emergency. That’s exactly the kind of problem Abhi Tech, a Pakistani fintech startup, is solving and doing it in a way that feels almost too good to be true.

This fintech startup has financed over $500 million in just three years, and it’s just getting started.

What’s Abhi Tech About?

Launched in 2021 by Omair Ansari and Ali Ladhubhai, Abhi is making waves by giving people access to their earned salaries before payday through innovative, Shariah-compliant financial solutions. Sounds wild? It’s actually super simple.

Abhi allows employees to withdraw a portion of their earned but unpaid salary before the regular payday, addressing immediate financial needs and improving their financial well-being.

Whether it’s through the Abhi app, a WhatsApp message, or even a basic SMS, employees can transfer funds to their bank account in just a few taps.

Abhi Tech is A Big Deal

Most people in Pakistan live paycheck-to-paycheck, and when you don’t have savings or access to low-interest loans, one small crisis like a medical emergency or an overdue bill can throw everything off balance.

Abhi’s Earned Wage Access service gives employees the freedom to access what they’ve already earned. You’re not borrowing money, you’re just getting what’s already yours, just a little earlier. That’s a huge mental relief for thousands of people.

This service eases financial strain, allowing employees to handle emergencies, utility bills, healthcare, and more. It has also reduced dependence on high-interest loans for many workers.

Abhi goes beyond employee benefits and streamlines employer operations via:

  • Payroll Processing: Companies upload payroll data and disburse salaries with a single click.
  • Payroll Financing: Abhi bridges payroll cash flow gaps, ensuring timely salary payments even when client invoices are delayed.

This dual focus on employee welfare and institutional efficiency makes Abhi attractive to over 450 organisations across diverse sectors. It’s now valued at nearly $90 million and has even become Pakistan’s first fintech to issue a Shariah-compliant Sukuk bond.

 

View this post on Instagram

 

A post shared by Abhi (@abhifintech)

What’s Next?

Abhi is already rolling out more features like:

  • AbhiKarobar (for small businesses),
  • AbhiPay (for fast payments),
  • And even exploring partnerships for insurance, savings, and investments.

Their goal? To give financial freedom to everyone, one paycheck at a time.

Abhi isn’t just another app; it’s a full-on shift in how money flows in Pakistan. For the first time, workers don’t have to wait or beg for their salaries. Employers also get support when they need it most. Both sides win.

In a country where every rupee counts, Abhi is making sure your money works for you before the month ends because financial ease should be a right, not a privilege.

Stay tuned to Brandsynario for latest news and updates.

The Biggest Celebrities Spotted at Wimbledon 2025

By
Areeb Asif
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the-biggest-celebrities-spotted-at-wimbledon-2025

Wimbledon Tennis Championships, the most posh tennis tournament in the world, kicked off yesterday. And soon enough, it became less about tennis and more about the people watching it.

From royalty and rock stars to Hollywood legends and fashion’s biggest names, Wimbledon 2025 was a houseful.

Hollywood Celebs Who Stole the Show

It felt like the Oscars collided with Centre Court when Nicole Kidman showed up next to fashion queen Anna Wintour.

The pair oozed sophistication in crisp whites and polished blazers, making even the most fashion-forward players look underdressed.

Matthew McConaughey had his gentleman moment of the year when he stood up to greet Princess Kate. It was such a classy move that it went viral almost instantly because, of course, McConaughey is basically Southern royalty himself.

Oh, and let’s talk about the charming squad of Orlando Bloom, Henry Cavill, Paul Mescal, and Jodie Comer. Cavill in a linen suit? Ain’t no way anyone is focusing on the match after this.

And yes, Tom Holland was there too, blending into the crowd like a tennis-loving regular (which somehow made him even cooler). Meanwhile, Hugh Grant… fell asleep mid-match. Questionable to some and relatable to others.

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Pop Culture Powerhouses

There was no shortage of music royalty either. Olivia Rodrigo showed up with boyfriend Louis Partridge, and they basically looked like the Gen Z version of a 90s rom-com couple. We loved seeing it.

Niall Horan brought the boy band charm, while Ellie Goulding, Stormzy, and Riz Ahmed brought the cool.

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Royals in the Spotlight

Of course, Princess Kate was the scene-stealer (as always), making her first major public appearance after her recent health issues. She arrived with Prince William, Prince George, and Princess Charlotte, and the royal family looked picture-perfect.

Charlotte was adorably cheeky (seriously, those reactions were meme-worthy), while George looked like he was trying to analyze every serve like a sports analyst. It was their Wimbledon debut, and they crushed it.

Even Queen Camilla, Princess Beatrice, and Sarah Ferguson made appearances, reminding everyone that the monarchy knows how to turn up with quiet glam.

Was Tennis the Main Character Here?

I will be honest, Wimbledon 2025 felt like a celebrity gala disguised as a tennis tournament. And we loved every second of it.

The only thing missing? Maybe a surprise Beyoncé appearance. But hey, there’s always next year.

Stay tuned to Brandsynario for latest news and updates

Golden Hands Built in Islamabad, But What was the Point?

By
Shiraz Aslam
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golden-hands-built-in-islamabad-but-what-was-the-point

Islamabad has Faisal Mosque and Margalla Hills among its top historical attractions and go-to spots. However, the city recently bore witness to a unique monument that caused a stir on social media.

The sculpture saw two golden hands holding spheres. It was installed at the D-Chowk roundabout at Margalla Hills, supposedly to enhance the roadside experience of frequent travellers in the region.

However, the Golden Hand monument quickly became the subject of extensive ridicule and mockery online, and the Capital Development Authority (CDA) promptly ordered the sculpture’s removal.

Everyone Had Wild Guesses About the Symbolization of the Golden Hand Monument

Almost all historical landmarks in Pakistan have a background story and are meant to commemorate certain events. For example, Minar-e-Pakistan immortalises the Lahore Resolution passed in 1940, and its beauty is meant to inspire awe.

The Golden Hand monument was, however, an ambiguous symbol. Some interpreted the sculpture as a depiction of Pakistan’s power and might. The sight of the world in the nation’s palm suggested the state’s growth on a global scale.

Others found it suggestive, outlandish, and unintentionally provocative. Thus, many felt it was inappropriate to build such monuments for sightseeing. No one understood the meaning behind the sculpture, and local authorities did little to clear the confusion.

 

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The CDA discovered that no official approval was taken for the monument’s design, and hence, directions were issued to remove the ambiguous sculpture from D-Chowk. 

Although institutional action was the final nail in the coffin, the public outcry against the Golden Hand Monument may have prompted local authorities to take swift action.

Thoughtful Public Art Should Resonate with The Community

The Golden Hands sculpture in Islamabad was intended as a striking new landmark, but quickly became a symbol of poor planning and public backlash. Without clear symbolism or official approval from the CDA, and after online ridicule, it was destined for destruction.

The episode highlights the importance of thoughtful public art that resonates with the community and the risks when aesthetics, context, and process are ignored.

Stay tuned to Brandsynario for latest news and updates

Meet the 11-Year-Old Who Aura Farmed His Way Into the World’s Heart

By
Usman Kashmirwala
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meet-the-11-year-old-who-aura-farmed-his-way-into-the-worlds-heart

Eleven-year-old Rayyan Arkan Dikha is no ordinary child: he’s the internet sensation of Indonesia’s latest “Aura Farming” frenzy. Dressed in traditional Teluk Belanga gear and sunglasses, Rayyan amazed fans around the globe on a Pacu Jalur canoe race in Riau.

Standing proudly at the front of the racing canoe, he made rhythmic, assured moves that the internet immediately referred to as “aura farming,” the act of intentionally performing actions or cultivating a persona to project a cool, confident, and desirable image or aura.

That one unplanned gesture catapulted him from local artist to international symbol of cool, collected vibes.

Who is Rayyan Arkan Dikha?

Rayyan is from a small village in Kuantan Singingi Regency, Riau province. At 11, he is a Togak Luan, or encouragement dancer, at the bow of his village’s Pacu Jalur boat. This centuries-old festival, organised every August to commemorate Indonesia’s Independence Day, has long canoe-like boats and rowers whose morale is led by these dancers.

Rayyan has been doing this since age nine and has become incredibly confident and poised, even on top of the churning water.

How did the Moment Go Viral?

One TikTok that Lensa Rams uploaded in January in April came alive with Rayyan’s exciting stance and dance. The video went viral. Big names followed: Paris Saint‑Germain players, NFL star Travis Kelce, F1 driver Alex Albon, YouTuber KSI, and even party teams, the Savannah Bananas did the “Aura Farming” choreography.

Kelce’s version alone reached 13 million views. Celebrities, brands, and athletes repeated the meme’s energy, bringing worldwide reach and power.

What is the Cultural Significance?

This isn’t meme material. It is rooted in Pacu Jalur, a cultural festival from the 1600s. Togak Luan performers such as Rayyan assist in coordinating rowers and motivating crews with movement. What started as a practical ritual infused with cultural panache has transitioned into global entertainment.

Rayyan’s success indicates the way tradition can evolve under digital limelight. It also demonstrates that a local festival has the potential to gain international popularity without losing its authenticity.

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Source: Mint

Real-world influence for Rayyan

Viral fame elevated Rayyan to a new position: Tourism Ambassador of Riau Province. It carries responsibility and possibility: he markets culture, tourism, and youth participation across the province.

The government supported him with a scholarship. For people in Riau, that’s enormous: a testament that traditional arts continue to carry authority and can open doors to new success.

Rayyan Arkan Dikha’s tale strikes the right chord for fans of internet culture and heritage defenders alike. An impromptu, bold boat-top performance in traditional dress became an international phenomenon.

“Aura Farming” today is the embodiment of subtle strength, and Rayyan brings it full force. He is evidence that authenticity, cultural heritage, and social media can become the perfect harmony. For those seeking inspiration, this kid reminds us: sometimes, simple moves and quiet confidence speak louder than the loudest performance.

Stay tuned to Brandsynario for latest news and updates

Pakistani Dramas That Will Change Your View on Relationships

By
Areeb Asif
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pakistani-dramas-that-will-change-how-you-view-relationships

Not all Pakistani dramas are created equal. While some revolve around relationships, others tackle societal issues and taboos. One thing, however, remains constant: they each leave a lasting impact on their audiences. These dramas have shaped our perspectives and elevated our expectations in more ways than we realise.

Pakistani Dramas that Will Raise Your Standards (About Time)

This time we are talking about the ones that allowed us to see the beauty of romantic relationships in the best way possible, and also became our comfort in need.

Forget Romeo and Juliet; we have Romeo and Juliet at home (in Burns Road)!

Kabhi Mein Kabhi Tum

Kabhi Mein Kabhi Tum was the drama that made history due to its unfiltered and absolutely real love story. No grand staircases, no extra-glammed main leads, just a simple middle-class young couple.

It is an opposites attract trope-based storyline that follows the unlikely bond between Mustafa (Fahad Mustafa) and Sharjeena (Hania Aamir) after they are forced to marry one another when Mustafa’s brother, Adeel, decides to call off the marriage between him and Sharjeena.

The narrative explores the bearing of financial and familial burdens on unprepared married couples, as well as the consequences of denouncing tradition to rescue dignity.

Again, this drama was really refreshing to watch because it shows the highs and lows of married life, but also how both Mustafa and Sharjeena came out stronger together in the end despite the countless obstacles coming their way.

Kabhi Main Kabhi Tum taught us that love isn’t about grand gestures and perfections; sometimes it’s about the peaceful silence and building each other up despite the differences.

Love needs to be faithful, not flawless, and you find it in its truest form through Sharjeena and Mustafa.

Ishq Murshid

Our drama industry is filled with blockbusters. Serving good romance left and right, and Ishq Murshid is probably the biggest example of it.

Ishq Murshid is the story of an upper-class boy, Shahmeer (Bilal Abbas Khan), son of a famous politician, who falls in love with a working-class girl, Shibra (Durefishan Saleem). He woos her through his alternative personality, Fazal Baksh, whilst trying to keep up his political persona.

I love this drama so much, as I feel like it has proven to be something so refreshing amidst the ‘typical’ Pakistani dramas usually seen on TV (usually full of melancholy and sadness).

The drama also very beautifully outlines that societal differences don’t matter in love, and if the love is true, it shall not perish even when the most powerful people on earth try to do so.

Zindagi Gulzar Hai

Who hasn’t heard about this masterpiece of Fawad Khan and Sanam Saeed? Our national heartthrob of a couple set the standard too high with their perfect imitation of how love should look.

The drama Zindagi Gulzar Hai depicts a love story between a lower-middle-class woman named Kashaf Murtaza (Sanam Saeed) and a wealthy Pakistani man named Zaroon Junaid (Fawad Khan).

A single mother raised Kashaf and her two younger sisters. Their father abandoned them and remarried after their mother could not give birth to a male heir. This life experience torments Kashaf for a lifetime, and she starts seeing her father’s reflection in everyone. However, Zaroon walks into her life and slowly and gradually changes this perspective of Kashaf.

He also allows her to accept her life and circumstances and walks side by side with her despite the differences in their financial backgrounds.

The drama is something we never knew we needed so bad, even today. If he is the right one, he will accept you as you are and will never let any class difference come between you.

Burns Road Kay Romeo Juliet

This one might not be as big as the others, but it holds a special place in our hearts.

Burns Road Kay Romeo Juliet unravels the love story of Freeya (Iqra Aziz) and Farhad (Hamza Sohail), and the hardships they encounter for their love. It taught us that cultural differences can divide families, but love is always strong enough to bridge any gap.

If your love is real, no culture or tradition will be able to separate it. So the next time your potential love interest shows these excuses, know that someone out there won’t!

Parwarish

Currently airing, Parwarish follows the story of Wali (Samar Jafri) and his family as they move from their home in America back to Pakistan to live with his father’s extended family. He studies medicine and then meets Maya (Aina Asif), and they begin to fall in love with one another.

As well as their love story, the drama touches on so many issues regarding generational conflict within Pakistani families and the issues that many younger generations face within this (I won’t go into this as it would be a major spoiler, but it has been absolutely amazing so far!)

Parwarish was never only about parenting, but also about how the relationships we see around us shape us. The drama quietly showed how love, if it’s rooted in respect and emotional growth, can benefit both the people involved and others, too.

Pakistani dramas have given us everything. Love them or hate them, they are the real picture of our society, and no other dramas in the world can do that. Why? Because they are relatable and they are made for us.

Stay tuned to Brandsynario for latest news and updates

Best Earbuds in Pakistan

By
Usman Kashmirwala
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best-earbuds-in-pakistan

In Pakistan’s booming audio industry, earbuds today combine cutting-edge tech, convenience, and value. With demand increasing, from commuters to gamers, the top contenders must not only deliver crisp audio but also possess distinct advantages.

If you desire AI-driven features, local functionality, exceptional battery life, or high-end sound, the following guide explores the best options worth your money.

Samsung Galaxy Buds Core

These newly released earbuds entered Pakistan for approximately ₨20,499. Weighing only 5.3 g per earbud (31 g case), they are almost weightless and introduce IP54-rated endurance. Their 65 mAh buds with 500 mAh case offer up to 35 hours of playback time without ANC—and 21 hours with ANC enabled.

Bluetooth 5.4 facilitates seamless connections, and Samsung’s new Scalable Codec offers AAC and SBC support. ANC is great at controlling city noise, and three microphones provide clear calls.

Most impressive: Galaxy AI features let you translate speech live without touching your phone, a solid advantage for students, travellers, or professionals navigating multilingual environments.

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Samsung Galaxy Buds Core

Audionic Trance Airbud 850

Priced around Rs9,000 in Pakistan, the Trance 850 features a six-mic hybrid ANC that promises to slice through 50 dB of ambient noise. That’s an unusual depth for earbuds of this price.

The buds provide 10 hours of playback while the charging case offers almost 50 hours of playback in total, perfect for long commutes or flights. Sound quality wise, the thumping bass, tight highs, and well-balanced mids impress. There is an EQ app that allows you to tweak the sound.

Reddit users verify its performance in real life:

“Sound quality is good with noise cancelation…batteries last quite well.”

“The mix of build quality, tuning, and local support places it at the top for Pakistanis.”

audionic-trance-airbud-850
Audionic Trance Airbud 850

Audionic Trance Airbud 810

The 810 swaps two mics for a showy LED display on the case, quad-mic ANC, and a 50 ms gaming mode, perfect for mobile gamers. Its battery lasts approximately 20 hours overall.

This model is well-suited for media-heavy users: the screen displays battery and connection status, whereas the ANC and latency are appropriate for interactive usage. It costs around ₨9,999 for sturdy mid-range features with distinctive flair for tech-savvy locals.

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Source: Audionic

Sony WF‑1000XM5

Priced to import at a premium, ₨55k to ₨64k, the WF‑1000XM5 offers best-in-class sound and noise cancellation. Dual processors and high-end drivers come together to surround you with rich, detailed sound.

It comes with LDAC codec support, adaptive sound control, and efficient touch controls. Battery life remains robust, though not as long as value competition. If you need audiophile-grade clarity or spend a lot of time in the skies, and you can afford it, these are worth not missing.

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Sony WF‑1000XM5

Samsung Galaxy Buds 2

Even now a bestseller, the Galaxy Buds 2 retail at ₨18k–23k. Each weighs as little as 5 g and provides AKG-tuned sound, ANC, and comfort ventilation. They automatically pause upon removal and quickly charge.

They provide even performance in music, call, and podcasts, making them a daily go-to, particularly for Android users seeking reliable convenience without paying an arm and a leg.

samsung-galaxy-buds-2
Samsung Galaxy Buds 2

If I’m looking for unparalleled battery life, powerful ANC, and local brand assurance, the Audionic Trance 850 is my best bet. It pairs advanced features with pocket-friendly prices that meet Pakistani demands.

However, if you’re looking for high-end sound and noise cancellation, and budget isn’t an issue, the Sony WF‑1000XM5 is in a league of its own.

Stay tuned to Brandsynario for latest news and updates

Salaam Cola Launches in Pakistan, Ready to Refresh the Game

By
Usman Kashmirwala
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salam-cola-launches-in-pakistan-ready-to-refresh-the-game

Salaam Cola, the ethically sourced, halal-certified cola launched by 27-year-old Aykiz Shah, initially debuted in Ireland towards the end of 2023. It has since grown at a swift pace, with 18 markets now covering the UK, USA, France, Germany, Singapore, Malaysia, and now Pakistan.

The Pakistan entry is part of the brand’s strategy to enter another 10 markets by 2026. This is not mere expansion, it’s a masterminded foray into South Asia.

Ethical Mission at Heart

Salaam Cola donates 10% of its earnings to humanitarian causes in war-torn areas, including Palestine, Syria, Yemen, and Lebanon. By its collaboration with UK charity “Muslims in Need,” it has already supported a school in Egypt, delivered healthcare to more than 10,000 patients, provided shelter and food, and assisted in rebuilding a mosque in Syria.

The message is distinct: Each sip helps in real-world assistance.

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Saalam Cola

Salaam Cola isn’t coasting on virtue. It’s also beating taste tests. The drink is halal-certified, has softer carbonation, earthy spice flavours, such as touches of sumac, and contains natural cane sugar rather than high‑fructose corn syrup.

Some people describe it as a smoother, slightly more elegant cola than the mainstream variety. That distinction is appealing to those looking for something other than Coke and Pepsi.

Pakistan Launch: What It Means Locally

In Pakistan, the market is saturated, from international heavyweights such as Pepsi and Coca‑Cola to national emerging symbols such as Cola Next.

Salaam Cola enters with a slightly similar proposition to the local alternatives: ethically conscious consumers, particularly the younger generations and the diaspora, are now looking for products that reflect their values. A beverage that’s halal-certified, taste-driven, and socially responsible speaks directly to that desire.

The brand’s image is unapologetically purpose-driven. Aykiz Shah, a mother, hijab-wearing entrepreneur, has openly challenged cola giants, saying, “If our presence makes the industry uncomfortable, that means we’re doing something right.”

Salaam Cola positions itself not just as a beverage, but as a rallying cry: vote with your wallet, fuel meaningful change, and sip consciously.

Strategic Production and Growth

Salaam Cola’s production is presently located in Turkey, and the firm intends to build regional production centres in order to optimise supply, cut costs, and generate local employment.

In the case of Pakistan, such a local plant would bring fresher product, better logistics, and economic dividends to the community.

salam-cola-seriously-no-sugar
Salaam Cola (Seriously No Sugar)

A Growing Wave of Ethical Colas

Salaam Cola enters the legacy of ethically motivated colas such as Mecca‑Cola, Qibla Cola, and Zamzam Cola, which donated 10 % of profits to charity and provided halal substitutes in contrast to mainstream Western brands.

The difference now is the temporal frame: activism in relation to ongoing wars, particularly Gaza, has raised consumers’ awareness of cause-branding. Salaam goes beyond superficial ethics by creating an engaged, visible impact.

Though it has gained momentum, Salaam Cola will have challenges. Distribution within Pakistan will be competitive: shelf space is limited, and consumer loyalty is high. Some critics are sceptical about blending fizzy drinks with ethical messaging: will the health-conscious crowd converge with charity-sourced cola?

Salaam Cola’s entry into Pakistan is more than significant. It’s not just introducing a product, it’s introducing a movement. With authentic taste, open-source impact, and calculated growth, it’s poised to shake up Pakistan’s beverage industry.

Stay tuned to Brandsynario for latest news and updates

What Happened at the Kaaba Today at 12:27 PM?

By
Yousuf Yaseen
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what-just-happened-at-the-kaaba-today-at-1227-pm

On Tuesday, July 15, 2025, at 12:27 PM Makkah time, the sun positioned directly above the Kaaba in Makkah, marking the second and final solar zenith event of the year.

This rare astronomical event allowed Muslims around the world to determine the Qibla direction with complete precision.

As the sun reached its peak elevation at 89.5 degrees, vertical objects in Makkah cast no shadows.

The event coincided exactly with the Dhuhr call to prayer at the Grand Mosque, producing a unique moment where the sun’s rays aligned perfectly over the Kaaba.

The president of the Jeddah Astronomical Society, Majed Abu Zahra, confirmed that this alignment occurred due to the Earth’s axial tilt of 23.5 degrees.

He stated, “This phenomenon occurs as the sun returns southward from the Tropic of Cancer and aligns with Makkah’s latitude of 21.4°N.”

Useful for Qibla Direction and Research

Abu Zahra highlighted that the event not only helps Muslims around the world confirm the correct direction for prayer by observing the shadow-less moment using a vertical object but also offers valuable research opportunities.

He said it allows scientists to study “atmospheric refraction effects near the zenith point.”

This phenomenon had last occurred earlier in the year on May 28, 2025, and the next alignment is expected on July 16, 2026.

Saudi authorities broadcasted the event live from the Grand Mosque, allowing global participation and educational insight.

Muslims worldwide were able to place a vertical object outdoors during the exact time of zenith, and the resulting lack of shadow pointed precisely toward Makkah.

This biannual solar zenith event is a result of the unique geographical location of Makkah and the Earth’s axial tilt.

Stay tuned to Brandsynario for the latest news and updates.

Australia Dismantle West Indies for Just 27 in Shocking Test Collapse

By
Web Desk
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australia-dismantle-west-indies-for-just-27-to-win-test

When history is made in Test cricket, it’s often through epic batting marathons or edge-of-the-seat finishes. But sometimes, it’s sheer destruction, and that’s exactly what unfolded in Jamaica, where Australia bulldozed the West Indies for just 27 runs to complete a 176-run win and seal a 3-0 series sweep.

A Collapse for the Ages

Let that number sink in: 27 all out. It’s the second-lowest total ever recorded in Test cricket and the worst since 1955. Only New Zealand’s 26 against England that year sits below it in the annals of the game’s most infamous collapses. For the West Indies, it was their lowest-ever total, crashing well past their previous worst of 47.

The third day of the day-night Test at Sabina Park turned into a horror show for the hosts. Chasing 204 for victory, a challenging but not impossible target, the West Indies were skittled in under 13 overs. The fall was fast, brutal and, in truth, hard to watch.

Starc the Destroyer

There’s something poetic about a bowler delivering his career-best spell in his 100th Test. Mitchell Starc did just that, tearing through the Windies top order with 6 for 9, a spell that included five wickets in just 15 balls.

That’s not just deadly bowling; that’s history. In fact, it’s now the fastest five-wicket haul in the history of Test cricket. His spell also carried another milestone, Starc’s 400th Test wicket.

Only three Australians have managed that before him: Shane Warne, Glenn McGrath and Nathan Lyon. And now Starc, already one of the best with the pink ball, joins the elite club in sensational style.

Boland Joins the Party with a Hat-Trick

As if Starc’s heroics weren’t enough, Scott Boland produced a hat-trick of his own, snatching three wickets in an over to dismantle what little was left of the West Indies innings. His victims included the only West Indian batter to reach double digits, Justin Greaves, who made 11. After that, it was just a matter of formality.

Captain Roston Chase didn’t hold back after the defeat. “It’s heartbreaking to be in a position where we think we can win the game and then come out and have that poor batting display,” he admitted.

What’s even more frustrating is that the Windies had earlier bowled out Australia for 121 in their second innings. Alzarri Joseph had done the damage with 5 for 27, giving his side a real sniff of a historic chase. Instead, they crumbled in spectacular fashion.

Stay tuned to Brandsynario for the latest news and updates.

Mohammad Nawaz’s Return: A Case of Experience Over Form?

By
Huzaifa Gaba
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mohammad-nawaz-return-a-case-of-experience-over-form

When the Pakistan squad for the T20I series against Bangladesh was announced, one name on the list had fans scratching their heads: Mohammad Nawaz.

The left-arm all-rounder has been recalled to the national white-ball side, but the decision has triggered a fair share of debate. Given his recent form, many are asking the same question: Has Nawaz really done enough to earn this comeback?

The Numbers Don’t Favour Him

Let’s take a closer look. Mohammad Nawaz hasn’t featured in a T20I for Pakistan since January 2024, when he played against New Zealand. Since then, things haven’t exactly gone uphill.

He was released by Karachi Kings ahead of the PSL 10 draft and eventually picked up by Islamabad United. But even there, opportunities were few and far between, just four matches in the tournament.

In those limited outings, he managed 88 runs at a strike rate of 127.53 and picked up only two wickets. Not exactly eye-catching numbers.

And before that, in the Champions T20 Cup, he returned seven wickets in ten games while scoring 91 runs.

So, Why Was He Picked?

Pakistan’s T20I skipper Salman Ali Agha was quick to address the raised eyebrows on Monday. Speaking to the media during the white-ball camp, Salman said the decision to include Nawaz came purely as a like-for-like replacement for Shadab Khan, who is recovering from shoulder surgery.

“Nawaz was selected because of Shadab’s injury. Performance goes up and down — that’s why it is important to analyse the ability of a player,” Salman explained.

Experience Does Count, But Is It Enough?

There’s no denying that Mohammad Nawaz brings experience. Since making his T20I debut in 2016, he has featured in 60 matches, scoring 477 runs at a strike rate of 134.36 and taking 50 wickets at an average of 27.22.

Those aren’t world-beating numbers, but they are solid. He’s also been part of high-pressure games and understands the dynamics of international cricket, something a youngster may still be learning.

But with so many exciting all-round options in Pakistan’s domestic setup, is it fair to give another run to a player whose recent form hasn’t inspired much confidence?

Nawaz’s inclusion sends out a clear message: experience still holds weight in Pakistan’s selection room. However, it also opens up a larger discussion about how performance should be balanced with experience.

Whether or not Nawaz makes the most of this opportunity remains to be seen. But one thing is for sure, he’s on thin ice. With Shadab expected to return in the near future, and young players waiting in the wings, this could be Nawaz’s last real shot at redemption.

Stay tuned to Brandsynario for the latest news and updates.

“No Talk of ODI Captaincy”: Salman Ali Agha Clears the Air Amid Rumours

By
Web Desk
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inside-story-how-salman-ali-agha-landed-t20i-captaincy-role-play-against-big-teams-tanvir-ahmed-slams-salman-ali-agha

In a media landscape that thrives on speculation, Pakistan’s T20I skipper Salman Ali Agha has delivered a calm and candid response to recent reports suggesting he’s being lined up for the ODI captaincy.

While addressing reporters at the ongoing white-ball camp in Karachi, Salman made it clear that no formal discussions have taken place regarding him taking charge of Pakistan’s 50-over side. In fact, he playfully called out the media for fuelling the buzz.

“It was also being said about me that I’m becoming the captain of all three formats,” Salman remarked with a chuckle. “It was reported by you guys, I mean, you can say anything. But until now, I’ve had no discussions regarding the ODI captaincy.”

Rather than delve into the recent musical chairs of leadership, including brief stints by Mohammad Rizwan and Shaheen Shah Afridi, the 31-year-old stayed focused on his current role and his vision.

“I have to think about how I can bring the best out of my team. I only do things which are better for the Pakistan team, and that is my only goal,” he added.

Senior Trio Missing

One major talking point around Pakistan’s T20I squad for the upcoming Bangladesh series is the absence of senior players: Babar Azam, Mohammad Rizwan, and Shaheen Afridi. But according to Salman Ali Agha, fans have nothing to worry about.

“They’re all part of our core group of 25 players for the T20 World Cup,” he assured.

The trio is currently part of the training camp, sharpening their skills and staying ready, even though they won’t be boarding the flight to Dhaka for the three-match T20I series starting July 20.

Building the Bench for the World Cup

With Pakistan’s eyes firmly on the T20 World Cup 2026, the current phase is all about building a strong bench and identifying backups for every key position.

“We need to have players who can replace anyone at any given time,” said Salman. “That’s why we’ve shortlisted 25 players, and you’ll see them rotating in the national setup up to the World Cup.”

While leadership changes in Pakistan cricket have often been sudden and chaotic, Salman Ali Agha’s grounded, no-fuss approach is a breath of fresh air. He isn’t chasing power or positions, he’s focused on performance and unity.

Stay tuned to Brandsynario for the latest news and updates.

Iran Says No Date Set for Talks With US on Nuclear Program

By
Maham Hussain
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iran-says-no-date-set-for-talks-with-us-on-nuclear-program

Iran said on Monday that it has “no specific date” for a meeting with the United States on its nuclear program. This comes after a war with Israel  that disrupted ongoing negotiations.

“For now, no specific date, time or location has been determined regarding this matter,” said foreign ministry spokesman Esmaeil Baqaei. The statement referred to plans for a meeting between Iranian Foreign Minister Abbas Araghchi and US envoy Steve Witkoff.

Iran had been negotiating with the United States before Israel started strikes on its nuclear facilities last month. Washington later joined those strikes.

Araghchi and Witkoff held five meetings since April but did not reach a deal. Before the sixth round could happen, Israel launched surprise strikes on June 13, starting a 12-day war.

“We have been serious in diplomacy and the negotiation process. We entered with good faith, but as everyone witnessed, before the sixth round the Zionist regime, in coordination with the United States, committed military aggression against Iran,” Baqaei said.

The United States launched its own attacks on June 22, targeting Iran’s nuclear program. US strikes hit the uranium enrichment facility at Fordo in Qom province and also nuclear sites in Isfahan and Natanz.

The extent of damage from these strikes is still unknown.

Israel carried out hundreds of strikes and killed nuclear scientists and senior military officers. Israel also hit military, nuclear, and other key sites.

Iran answered with missile and drone attacks on Israel. It also attacked a US base in Qatar in response to Washington’s strikes.

Israel and Western nations accuse Iran of working on nuclear weapons. Iran denies this claim.

Iran is the only non-nuclear power that enriches uranium to 60 percent purity, close to weapons grade. The UN atomic energy agency says it has no evidence that Iran is trying to turn its stockpiles into weapons.

Stay tuned to Brandsynario for latest news and updates

Pakistan Railways to Launch Modern Business Train on Lahore-Karachi Route

By
Maham Hussain
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pakistan-railways-to-launch-modern-business-train-on-lahore-karachi-route

Pakistan Railways will launch a state-of-the-art business train this week to offer passengers a modern and comfortable travel experience on the Lahore-Karachi route. Moreover, officials confirmed that this service marks a major step toward improving long-distance train travel in Pakistan.

The new business train includes 28 digitally equipped coaches. In addition, passengers will enjoy complimentary Wi-Fi throughout the journey. Furthermore, the train also offers an international-standard dining car to provide better meal options.

Pakistan Railways stated that this train meets international comfort and service standards. As a result, passengers will see a major upgrade from traditional services.

The Lahore-Karachi route connects two of Pakistan’s largest cities and attracts heavy passenger demand every day. Therefore, the new business train aims to serve this busy corridor with advanced features and a better travel experience.

Earlier, Pakistan Railways started outsourcing 11 more trains under the Public-Private Partnership (PPP) model. According to officials, they want to improve services by involving private companies. Hence, they expect more efficiency and improved operations.

Authorities believe outsourcing will raise service quality for passengers. Additionally, they expect private firms to introduce modern amenities and improve operational standards across the system.

However, critics expressed concerns about outsourcing’s impact on low-income travelers. In fact, they warned that the move could make train fares higher and reduce affordability for underprivileged communities.

Civil society groups also raised serious questions about fare hikes. They said millions of people rely on trains as their main source of affordable travel, and any increase will affect them directly.

Rail remains the most popular and economical way for poor and middle-class passengers in Pakistan to move between cities. For example, Pakistan Railways estimates that nearly 100,000 people use trains daily. Most of them travel on major routes connecting Karachi with other parts of Punjab.

Finally, with this launch, Pakistan Railways hopes to attract more passengers by offering comfort, digital features, and better services.

Ultimately, officials claim this move will modernise the image of Pakistan Railways and bring more convenience to travelers.

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South Korean Actress Kang Seo-Ha, Best Known for ‘In The Net,’ Passes Away at 31 After Cancer Battle

By
Maham Hussain
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south-korean-actress-kang-seo-ha-passes-away-at-31-after-cancer-battle

South Korean actress Kang Seo-Ha died at 31 after a brave fight with stomach cancer. Her family said she passed away peacefully on July 13 during her second round of chemotherapy, according to News.Az.

A close friend posted a heartfelt tribute on July 14. They wrote, “Even though she had gone through so much suffering, she still cared about others more than herself. She hadn’t been eating well for months, but still wanted to pay for me to eat using her card, she was my angel.” These words show how caring and selfless Kang was, even while in pain.

Before her death, Kang finished filming her lead role in the upcoming movie Mangnae-in (The Youngest). The film will release after her passing, giving fans one last chance to see her incredible talent on screen.

Kang began her career after graduating from the Korea National University of Arts. She made her debut in 2012 in the music video for Far Away by Brave Guys. From there, she worked hard to build a career that fans admired.

She gained fame for her role in JTBC’s Seonam Girls’ High School Detective Team. She also appeared in popular dramas like KBS2’s Assembly, MBC’s Okjung-hwa, and Again, First Love. Fans loved how she brought life to every character she played.

Her credits also include SBS dramas Thoracic Surgery – Doctors Who Stole Hearts and Nobody Knows. She starred in Wave, Wave as well. These roles showed her range and deep passion for acting.

Her funeral will be held on July 16, and she will be buried in her family plot in Ham-an, South Gyeongsang Province. Fans and friends have filled social media with tributes, remembering her as a talented actress and a kind soul.

Kang Seo-Ha’s untimely death is a big loss for the Korean entertainment industry. Her kindness, strength, and dedication will never be forgotten.

She leaves behind a legacy of love and talent that will live on in the hearts of many.

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Realme 14 Series Launches in Pakistan with Snapdragon 6 Gen 4, 6000mAh Battery, 512GB largest Storage — All Under 100K

By
Maham Hussain
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realme-14-series-launches-in-pakistan-with-snapdragon-6-gen-4-6000mah-battery-512gb-largest-storage-all-under-100k

Realme has officially launched the realme 14 Series in Pakistan, redefining what users can expect from a high-performing smartphone, all while staying under the PKR 100,000 mark. The lineup includes realme 14 5G (up to 26GB dynamic RAM + 512GB ROM) priced at PKR 99,999, and realme 14T 5G (up to 26GB dynamic RAM + 256GB ROM) priced at PKR 79,999, making the comparison clear for buyers. With the segment’s largest storage of up to 512GB, leading performance, and long-lasting battery life, the realme 14 Series is built to dominate the market for gamers, content creators, and power users alike.

Industry-First Snapdragon 6 Gen 4 Processor
Designed for those who demand speed, stability, and longevity, the realme 14 Series introduces the Snapdragon 6 Gen 4, Qualcomm’s most advanced 6nm chipset for high-performing smartphones. Compared to its competitors, it offers three standout advantages: significantly less heating during heavy usage, superior power efficiency, and reduced power consumption. Whether you’re switching between apps or diving into graphics-heavy games, the experience remains smooth, stable, and lag-free.

Segment’s Largest 6000mAh Battery
What truly sets the realme 14 Series apart is its massive 6000mAh battery, the largest in its segment, available in both the realme 14 5G and realme 14T 5G. Built for non-stop usage, including intense gaming, streaming, and productivity, this powerful battery ensures all-day usage without the stress of frequent charging. Combined with realme’s smart power optimization, users of both models benefit from extended screen-on time and reduced battery drain.

Largest Cooling Chamber in its Class
To manage heat during extended usage, the devices come equipped with a bionic cooling system covering 6050mm², the largest in its class. This intelligent cooling mechanism ensures consistent peak performance and protects the device from overheating, ensuring both comfort and long-term reliability.

realme 14 5G: Performance Leader in the Segment
With an Antutu benchmark score exceeding 800,000, the realme 14 5G confidently stands at the top of its category, combining cutting-edge performance with energy efficiency. This launch reaffirms realme’s dedication to pushing the boundaries of its popular Number Series, delivering flagship-level features at unmatched value, especially for young tech-savvy users and mobile gamers across Pakistan.

50MP Camera with Smart AI Features

The realme 14 Series offers advanced photography capabilities with a 50MP OIS AI Camera on the realme 14 5G, delivering the sharpest images in its segment. The realme 14T 5G also features a powerful 50MP AI Camera for clear and vibrant shots. Enhanced by smart features like AI Snap Mode, AI Eraser, and Live Photo, both devices make it easy to capture professional-looking photos in any setting.

realme 14T 5G: Affordable Powerhouse
The realme 14T 5G (up to 26GB dynamic RAM + 256GB ROM) comes in at PKR 79,999, making it an excellent option for users looking to upgrade without breaking the bank.

Final Word: Flagship Experience at Competitive Pricing
At these compelling price points, the realme 14 Series is set to lead the next wave of innovation, offering a power-packed, future-ready companion tailor-made for Pakistan’s dynamic youth.

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Bitcoin Makes History After Crossing $121,000 for the First Time

By
Areeb Asif
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bitcoin-makes-history-after-crossing-121000-for-the-first-time

Bitcoin has done it again. Rewriting the record books this time by soaring past the $121,000 mark for the first time in history. The flagship cryptocurrency touched a new all-time high of $123,153 earlier today before stabilising just above $122,000, in what’s being hailed as a watershed moment for digital assets.

What’s Driving Bitcoin’s Record?

A major catalyst behind Bitcoin’s parabolic rise is the record-breaking inflow into U.S. spot Bitcoin ETFs. On July 11 alone, these investment vehicles attracted over $1 billion in net inflows, marking one of the biggest single-day surges since their approval earlier this year.

Weekly inflows are now estimated at $2.7 billion, a clear indicator that institutional investors are doubling down on Bitcoin as a long-term asset.

bitcoin-makes-history-after-crossing-121000

These ETFs have not only made Bitcoin more accessible to traditional investors, but they’ve also added a layer of legitimacy that the crypto space has long craved.

Corporations aren’t sitting this one out either. Japanese hotel operator Metaplanet Inc., dubbed “Asia’s MicroStrategy,” has reportedly accumulated more than 16,000 BTC, positioning itself among the largest corporate holders globally.

Crypto-Friendly Politics and U.S. Legislation

With “Crypto Week” underway in the U.S. Congress, lawmakers are debating key legislation that could provide long-awaited regulatory clarity for the crypto industry. The proposed Clarity Act and Anti-CBDC Surveillance State Act signal a bipartisan appetite for a blockchain-friendly legal framework.

Adding fuel to the fire, President Donald Trump recently branded himself the “crypto president” and vowed to make the U.S. the global hub of digital innovation. His pro-Bitcoin rhetoric on social platforms has stirred excitement, particularly among retail investors and crypto-native voters.

The wider crypto market follows:

  • Bitcoin’s rise has had a ripple effect across the broader crypto market:
  • Ethereum (ETH) climbed past $3,050, reaching its highest level in five months.
  • Solana (SOL) and XRP saw gains of 3–5%, riding the coattails of Bitcoin’s momentum.

The global crypto market cap has swelled to over $3.8 trillion, rivalling some of the world’s largest public companies. Notably, Bitcoin’s market capitalisation briefly surpassed Amazon’s, underscoring just how mainstream the once-niche digital currency has become.

The Predictions of Bitcoin Now

Financial experts are now eyeing $125,000 to $130,000 as the next resistance zones. IG market strategist Tony Sycamore called the recent run “a reflection of powerful tailwinds,” while Nigel Green, CEO of deVere Group, suggested we might even see Bitcoin touch $150,000 before the end of the year—provided regulatory clarity continues to improve.

However, analysts also caution that the Fear and Greed Index is inching toward “extreme greed” territory, which could invite short-term corrections. Many believe this rally is sustainable, but not without volatility.

Bitcoin’s ascent to $121K confirms that:

  • Institutional acceptance is here to stay.
  • Crypto is no longer a fringe asset and has become a part of the financial mainstream.
  • Global conversations around regulation are finally catching up with innovation.

While euphoria surrounds Bitcoin’s new high, investors are urged to stay grounded. Crypto is notoriously volatile, and past surges have often been followed by steep pullbacks. Take this one as a word of caution!

Stay tuned to Brandsynario for further updates.

Are We Buying the Planet into Crisis?

By
Areeb Asif
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are-we-buying-the-planet-into-crisis

The planet is getting hotter and hotter day by day, and we are all its criminals. How so? Well, aren’t we all guilty of buying things we don’t need? That seventh pair of sneakers, that online order we forgot about until the delivery guy showed up, that fast fashion haul just because it was on sale.

But what if I told you that our shopping habits aren’t just breaking the bank; they’re breaking the planet?

This isn’t about guilt-tripping anyone for buying a coffee in a plastic cup or ordering takeout. It’s about a bigger, more dangerous pattern we’ve all slipped into: overconsumption.

A culture that constantly whispers “more is better” has turned into a full-blown shout. And while we’re busy chasing sales, trends and upgrades, the Earth is choking on the leftovers.

The Crisis Behind Convenience

Everything we consume comes with a hidden cost.

Did you know it takes 2,700 litres of water to make just one cotton shirt? That’s enough drinking water for one person for almost three years. And yet, fast fashion encourages us to toss that shirt after a season because it’s “so last year.”

Let’s break it down:

  • The fashion industry produces 10% of global carbon emissions, more than aviation and shipping combined.
  • It’s responsible for 20% of global wastewater, much of which ends up in rivers and oceans.
  • The average consumer today buys 60% more clothes than they did 15 years ago, but keeps them for half as long.

And it’s not just clothes.

  • 1.7 billion smartphones are produced each year, many using rare Earth minerals extracted through environmentally destructive mining.
  • Every year, 50 million metric tons of electronic waste are generated globally. Less than 20% of it is recycled.
  • According to the UN, we extract over 100 billion tons of materials annually, and only 7.2% is reused.

Convenience has become our compass. We want quick deliveries, one-click checkouts and products wrapped in layers of plastic. Meanwhile, landfills are overflowing, and global temperatures are hitting new highs every year. Coincidence? I think not.

From Landfills to Melting Ice Caps: The Domino Effect

We live in a culture where things are designed to be used quickly and discarded even faster. Everything is disposable.

The result?

  • 2.12 billion tons of waste are dumped globally every year. That’s roughly 800,000 Olympic-sized swimming pools worth of trash.
  • One garbage truck of textiles is landfilled or burned every second.
  • Plastic pollution is so widespread that microplastics have been found in rainwater, human lungs, and even the placenta of unborn babies.

Here’s the brutal truth: we’re living on ecological credit. If everyone on Earth consumed like the average person in the developed world, we’d need three planets to keep up.

From the Amazon rainforest being cleared for cattle grazing to microplastics being found in human bloodstreams (yes, really), the red flags are everywhere.

deforestation-in-brasils-cerrado_-‘If-one-system-crashes-it-is-likely-to-drag-others-down.
Deforestation in Brazil

Floods, droughts, wildfires, and heatwaves are making headlines, but we’re too busy scrolling past them to notice the pattern.

In 2023 alone:

  • Over 43 million people were displaced by climate-related disasters.
  • 1 in 4 species globally faces extinction by 2050 if current consumption and emission trends continue.
  • July 2023 was declared the hottest month ever recorded in human history.

So, What Now?

This isn’t a call to go live in a cave or give up modern life. But maybe it is a call to pause. To ask ourselves: Do I really need this? Can I borrow instead of buying? Can I buy less, but better?

Here are some small but powerful shifts:

  • Buy less and buy better so that you choose quality over quantity.
  • Support circular economies that rent, repair, reuse and resell.
  • Demand transparency and ask brands where and how their products are made.
  • Cut down on waste and say no to single-use plastics.

The system won’t shift unless we demand it. The supply won’t slow unless we curb our demand. Governments and corporations play a huge role, but consumers hold the real power. The power to stop fueling a machine that’s running the planet into the ground.

Let’s just not depend on one Greta Thunberg to save the planet when we all have an equal duty to fulfil.

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The Secret to a Lovable Car? Forget the Tech, Check the Cup Holders

By
Shiraz Aslam
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the-secret-to-a-lovable-car-forget-the-tech-check-the-cup-holders

In today’s modernised era dominated by technological innovation and artificial intelligence, the automobile industry is in a competitive race to pack their models with cutting-edge gadgets.

However, do these extraordinary gadgets and innovations attract customers?

Autopilot features, panoramic screens, and voice-activated assistants all make cars attractive, but it appears that the real beauty lies in the small, mundane features.

Technology may enhance comfort, but practicality and convenience carry equal weight. That’s where the simple things enter the equation. Amid all the fancy tech innovations, an unlikely hero is the humble cup holders that stands out as the X-factor.

Cup Holders Matter More than Car Makers Think

Cup holders might seem like an afterthought, after all, there is nothing inherently fancy or innovative associated with them. Most, if not every, automobile has a space designated for your cups. However, they epitomise human-centred car designs.

Morning coffee is every working man’s need. If they’re running late, they would have to enjoy the warm beverage on their way to work. It’s an everyday need, and drivers would want a secure, appropriately-sized space allocated for their coffee mugs.

cup-holders-matter
Cup holders matter

This doesn’t apply to every working man. Almost every person carries a water bottle, and not having a secure place to put their bottles would cause unnecessary inconvenience.

Soft seats, neck support, and autopilot features enhance comfort. However, imagine the distraction and stress you would have to endure if you had to hold your coffee cup or water bottle in one hand while driving.

A well-placed cup holder reduces stress and allows the driver to focus on the road. More importantly, these simple drink carriers speak volumes about the manufacturers’ understanding of customers.

Cup holders are thoughtful additions, which show that manufacturers are well-acquainted with daily routines, practical applications, and user requirements.

It’s About the Small Details

In the quest to innovate, automakers sometimes forget that the road to a driver’s heart runs through the cup holder. A thoughtfully designed space to keep a hot latte secure during rush hour might generate more goodwill than the latest AI-powered dashboard feature.

So next time you’re shopping for a car, ignore the hype for a moment and think about your morning routine. If your coffee fits, it’s a good choice.

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