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Aamir Ibrahim | CEO Jazz | Brandsynario CEO Stories

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Whilst we are successful, we are only as good as our next game- so we can not never be complacent. Aamir Ibrahim, CEO Jazz talks to us about the office culture, success stories, diversity and practices at Jazz while on an office tour at the Headquarters in Islamabad. #jazz #ceo #ceostories

PSL Draft 2018: Players List Revealed!

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PSL Draft 2018

The PSL Draft 2018 (PSL 4 Players Draft) will be held today on November 20, in Islamabad.

A massive number of 663 foreign and local players are a part of the Diamond, Gold, Silver and Emerging rosters for teams to pick their players.

PSL Draft 2018 Live Updates

Draft Order

PSL Draft 2018

Categories & Their Value

Platinum (US $570,000): Teams can have a maximum of 3 players with no more than 2 local or foreigners. The base price $160,000 and the maximum for one player is $250,000.

Diamond (US $270,000): Teams can have a maximum of 3 players and the base price starts from $80,000, only 1 player can get $100,000.

Gold (US $180,000): With base price $50,000, the maximum a team can pay a player is $70,000 with 3 players.

Silver (US $140,000): The base price is $24,000. The teams can have a maximum of 5 players with a maximum of $40,000 for 1 player.

Emerging (US $25,000): Two players can be in a side with prices of $12,000 and $13,000 respectively.

Supplement (US $175,000): This category doesn’t have a maximum and minimum payroll. It’s an additional round, allowing teams to pick extra players as a backup. They can pick a maximum of four players from the purse of $175,000.

Live Streaming



Update: All six Pakistan Super League (PSL) franchises have finalized the retentions for the upcoming edition of the league which is to take place in February 2019.

The PSL Team Retention list for Season Four was revealed on PSL’s official Twitter account.

Islamabad United

The defending champions have the following players retained:

Platinum

  • Luke Ronchi
  • Shadab Khan
  • Faheem Ashraf

Diamond

  • Asif Ali
  • Mohammad Sami

Gold

  • Rumman Raees

Silver

  • Hussain Talat (Ambassador)
  • Waqas Maqsood
  • Sahibzada Farhan
  • Zafar Gohar

Karachi Kings

The following players retained:

Platinum

  • Colin Munro
  • Mohammad Amir
  • Babar Azam

Diamond

  • Colin Ingram (Ambassador)
  • Imad Wasim
  • Usman Shainwari

Gold

  • Mohammad Rizwan
  • Ravi Bopara

Lahore Qalandars

The following players retained:

Platinum

  • Fakhar Zaman

Diamond

  • Yasir Shah

Gold

  • Anton Devcich
  • Rahat Ali

Silver

  • Agha Salman
  • Sohail Akhtar
  • Hassan Khan
  • Shaheen Shah Afridi (Ambassador)

Peshawar Zalmi

The following players retained:

Platinum

  • Wahab Riaz
  • Hasan Ali

Diamond

  • Daren Sammy
  • Kamran Akmal (Ambassador)

Gold

  • Liam Dawson

Silver

  • Umaid Asif
  • Khalid Usman

Emerging

  • Sameen Gul

Quetta Gladiators

The following players retained:

Platinum

  • Sarfaraz Ahmed
  • Sunil Narine

Diamond

  • Shane Watson (Mentor)
  • Sohail Tanvir
  • Mohammad Nawaz

Gold

  • Rilee Rossouw (Ambassador)
  • Umar Akmal

Silver

  • Anwar Ali
  • Saud Shakil

The Sixth Team

Since Multan Sultans is no longer participating in PSL 4, a new team will replace them.

The following players retained:

Platinum

  • Shoaib Malik

Diamond

  • Junaid Khan
  • Mohammad Irfan (Ambassador)

Gold

  • Shan Masood

Silver

  • Mohammad Abbas
  • M. Irfan Khan
  • Umar Siddiq

Emerging

  • Mohammad Junaid

Major Developments

The following are the major developments which have been made for PSL 4 2019:

  • Shahid Afridi has bid farewell to Karachi Kings
  • Misbah-ul-Haq has bid farewell to Islamabad United
  • Mohammad Hafeez has joined the Peshawar Zalmi Family
  • Wasim Akram has joined Karachi Kings as the president

Multan Sultans Contract Terminated

Pakistan Cricket Board has terminated the contract with Schon Properties for Multan Sultans as the franchise failed to meet its financial obligations.

Following the termination of the contract, all rights in respect of the team have now been reverted back to the PCB.

The Board shall take complete responsibility of all player and coach contracts. The team selection for the sixth team at the player draft scheduled to be held on 20th November 2018 will be done by PCB itself. The rights holder would have the option of choosing the sixth franchise city and name. -PCB Spokesman



Update: In the latest Pakistan Super League Season 4 new updates, we have found out that this time around 682 cricketers will be available in PSL draft.

These players are from all around the world, except India. AB De Villiers will be available for 2 weeks when Steve Smith only matches in the UAE, sources added.

PSL 4

Breaking down the 682 cricketers, 371 are foreign while 311 are local players. They come from some of the top performing cricket countries including South Africa, Australia, West Indies, Afghanistan, Sri Lanka, Zimbabwe, England, New Zealand, Bangladesh, and Ireland.

PSL 4 2019 Draft Details

Here’s what we know so far:

  • Trading window begins on September 29, 2018
  • PSL Draft to be held on November 20, 2018
  • Up to 10 players can be retained before Draft
  • PSL squads of 16 players each
  • Three Platinum, three Diamond, three Gold, five Silver & two Emerging players.
  • Draft picks will be based on last season’s rankings

PSL Draft Players List

New players expected to play in PSL 4

  • AB de Villiers (South Africa)
  • Steven Smith (Australia)

PSL’s Most Valuable Franchise Revealed!

PSL 4 Draft Player Categories

Platinum Category Pakistan Players: Faheem Ashraf, Shadab Khan, Shahid Afridi, Mohammad Aamir, Babar Azam, Fakhar Zaman, Shoaib Malik, Mohammad Irfan, Mohammad Hafeez, Kamran Akmal, Wahab Riaz, Hassan Ali and Sarfraz Ahmed

Platinum Category Overseas Players: AB de Villiers, Steve Smith, Chris Lynn, Brendon McCullum, Colin Munro, Luke Ronchi, Dwayne Bravo, Sunil Narine, Kieron Pollard, Imran Tahir, Colin Ingram, Mitchell McClenaghan, Thisara Perera, Rashid Khan

Diamond Category Players: Yasir Shah, Junaid Khan, Mohammad Nawaz, Usman Shinwari and Asif Ali

Gold Category Players: Umar Akmal, Ahmad Shahzad

Silver Category Players: TBA

Emerging Players: TBA

Pakistan Super League Draft Results

Watch this space for live PSL Draft results updates.

You can find all the latest PSL Squads from the 2018 edition here.

PSL Squads Before the Draft

Quetta Gladiators: Sohail Tanvir, Sunil Narine, Umar Akmal

Lahore Qalandars: Hasan Khan, Rahat Ali

Multan Sultans: To be decided.

Islamabad United: To be decided.

Karachi Kings: To be decided.

Peshawar Zalmi: To be decided.

Rounds in the PSL Draft

First round: Platinum Players
Second Round: Diamond Players
Third Round: Gold Players.
Fourth & Fifth Rounds: Silver Players
Sixth & Seven Rounds: Emerging Players
Next Four Rounds: Supplementary Players

Order of 2019 PSL Draft

Yet to be decided.

Stay tuned to Brandsynario for more news and updates.



HBL PSL 4 Draft 2019 is just around the corner, the 4th edition of the league will start in a couple of months, the squads are yet to be named.

More information about players and their respective categories will surface as we get closer to the tournament dates.

Here’s everything we have gathered about PSL 2019 so far.

PSL 4 Draft and Tournament Dates

PSL 4 will start on 14th February – 17th March 2019, as per Pakistan Cricket Board, a total of 8 matches will be played in Pakistan. Like the last season, the final match will be held in the ‘City of Lights’ Karachi.

However, the number of matches and venue for the final match can be changed due to security measures the board and authorities involved might take for the safety of all players.

PSL 2019: 8 Matches to be Played in Karachi & Lahore!

PSL 2019 Franchises

The following are the PSL 4 franchises:

  • Islamabad United – Defending champions
  • Peshawar Zalmi
  • Karachi Kings
  • Quetta Gladiators
  • Multan Sultans
  • Lahore Qalandars

PSL 4 Draft 

The 2019 PSL 4 Player’s draft has been scheduled to take place in November with an expectedly higher turnout of foreign players this time around. Cricket giants including AB de Villers and Steve Smith are going to be a part of the tournament.

Draft Details:

  • Trading window begins on September 29, 2018
  • Up to 10 players can be retained before Draft
  • PSL squads of 16 players each
  • Three Platinum, three Diamond, three Gold, five Silver & two Emerging players.
  • PSL 4 Draft picks will be based on last season’s rankings

Player’s Draft Categories

The following is the division of the players and their respective categories:

Platinum Category Pakistan Players: Misbahul Haq, Faheem Ashraf, Shadab Khan, Shahid Afridi, Mohammad Aamir, Babar Azam, Fakhar Zaman, Shoaib Malik, Mohammad Irfan, Mohammad Hafeez, Kamran Akmal, Wahab Riaz, Hassan Ali and Sarfraz Ahmed.

Platinum Category Overseas Players: AB de Villiers, Steve Smith, Chris Lynn, Brendon McCullum, Colin Munro, Luke Ronchi, Dwayne Bravo, Sunil Narine, Kieron Pollard, Imran Tahir, Colin Ingram, Mitchell McClenaghan, Thisara Perera, Rashid Khan, and Shane Watson.

Diamond Category Players: Rumman Raees, Mohammad Sami, Asif Ali, Imad Wasim, Yasir Shah, Junaid Khan, Mohammad Nawaz, Usman Shinwari, Sohail Tanvir, Mohammad Nawaz and Asif Ali.

Gold Category Players: Ahmed Shehzad, Umar Akmal, Hussain Talat, Mohammad Rizwan, Khurram Manzoor, Mukhtar Ahmed, Zulfiqar Babar, Bilal Asif, Sohail Khan, Bilawal Bhatti, Aamir Yamin, Shaheen Shah Afridi, Umar Gul, Shoaib Maqsood, Shan Masood, Mohammad Asghar, Haris Sohail, Asad Shafiq, Rahat Ali, Anwar Ali, Umar Amin.

Silver Category Players: Amad Butt, Ifthikar Ahmed, Zafar Gohar, Sahibzada Farhan, Mohammad Hasan, Waqas Maqsood, Usama Mir, Mohammad Irfan Jr., Saifullah Bangash, Tabish Khan, Danish Aziz, Raza Hasan, Sohail Akhtar, Gulraiz Sadaf, Agha Salman, Salman Irshad, Imran Khan Jr., Mohammad Abbas, Kashif Bhatti, Saif Badar, Mohammad Irfan Khan, Umer Siddiq, Hammad Azam, Umaid Asif, Taimoor Sultan, Saad Nasim, Kushdil Shah, Khalid Usman, Rameez Raja Jr., Saad Ali, Mir Hamza, Hassan Khan, Saud Shakeel, and Faraz Ahmad Khan.

Emerging Players: Mohammad Husnain, Rohail Nazir, Hasan Mohsin, Mohammad Taha, Mushtaq Ahmed Kalhoro, Ghulam Mudassar, Abdullah Shafique, Sameen Gul, Ibtisam Sheikh, Mohammad Arif, Mohammad Junaid, and Mohammad Azam Khan.

As per the latest news, Pakistani player Ahmed Shehzad has been placed in the Gold Category. Previously, Shehzad was found positive for doping and was suspended from the game. Umar Akal was also in trouble for misconduct and was removed from Platinum, and has reportedly been placed in Gold.

 “Shehzad’s name has now been added to the PSL pool of players. He is placed in the Gold category. Ahmed played for Multan Sultans last year and is currently placed on their roster. Multan can retain, trade or release him back into the Draft pool,” said the board’s release on Thursday.

PSL 4: Three Pakistani Cities to Host the Matches!

Player Salaries

  • Platinum category: $140,000-230,000
  • Diamond category: $75,000-80,000
  • Gold category: $50,000-60,000
  • Silver category: $22,000-33,000
  • Emerging category: $10,000-12,000

Overseas players who feature in matches in Pakistan will be paid $10,000 per game they appear.

Note: This is a developing post, it will be updated as more information is shared.

Stay tuned to Brandsynario for more news and updates.

Gul Makai’s Director Amjad Khan Receives Death Threats

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Gul Makai

The upcoming film by Amjad Khan named Gul Makai is based on the tale of Pakistani activist and Nobel Prize winner Malala Yousafzai.

The trailer was released on January 9, 2019, with the film to set to release on January 31.

However, Khan stated that he has been receiving numerous death threats but he never felt like ending the movie.

Khan agrees that the life of Malala is known to all but he is convinced that few people know about her life before she was shot by the Taliban in 2012.

Talking to IANS, he revealed that “This film portrays her earlier life and the spine-chilling incidents that she experienced when she was living in Swat.”

Khan quoted, “It was overwhelming to see the biggies giving a standing ovation. They liked it so much that even during the interval, no one left his or her seat. Each and every woman was crying.”

“Even though Malala’s father was watching the film for the second time, he couldn’t console himself. He said ‘you made our nightmares come alive again’.”

He added about Malala’s reaction while watching Gul Makai, “She tightened her jaws and her fists, and continuously tapped one of her feet.”

Gul Makai a lot more than just a directorial movie for Khan, it’s a message that needs to be shared with the masses.

“At present people need inspirations, especially women. This film is all about being courageous and determined during the worst situation of life.” Said Khan

He also added, ”fear is like an elastic band. You keep stretching and it keeps expanding. And this film is not only about a girl who has won the title from the UN as the most inspirational figure of decade but also a story of a father, a mother, a teacher, a soldier. Every person can relate to the story,”

“I never thought of backing out. I was worried about my artistes’ security on set during the shooting in Kashmir. On the first day in Kashmir, I thought of terrorist alignments with the locals but I was wrong. Kashmiri people are more patriotic than us.”

He revealed, “I still receive threat mails, abusive mails from unknown mail IDs.”

About casting for the film he shared, “I wanted to cast actors who resemble the real people. But at the same time, I wanted fabulous actors to portray the characters. And casting was really lengthy but I am happy that fine actors like Atul Kulkarni, Divya Dutta are part of my film. Unfortunately, Gul Makai is late Om Puri ji’s last film.”

“Earlier, a Bangladeshi girl named Fatima was selected for the role. But then Muslim extremists stoned and vandalised her home. She backed out.” Khan continued.

”Then fortunately we got Reem Shaikh who got into Malala’s skin so well that I forgot her real name and existence. She went through rigorous workshop where her accent and mannerisms got corrected,” he shared.

When asked why he didn’t go for Pakistani actors he responded, “At that time both the countries were going through tensed moments, and Pakistani performers were being banned from our country. I have no regrets on casting Reem though. She did her job fabulously.”

Gul Makai is all set to grace the cinema screens on January 31st. Here’s the trailer of  the movie.

For more news and updates, stay tuned to Brandsynario.

Mehreen Syed Penned Down A Heartfelt Note For Her Son

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Mehreen

Pakistani model Mehreen Syed who has wrapped the masses around her finger with her beautiful features and pool of talent recently penned down a heartfelt note for her son on his first birthday.

Taking to Instagram, the starlet shared an adorable picture with her one-year-old and stated “Meet Ibrahim, my jaan, my lifeline, my everything!

Today is my son’s first birthday and on this day, I would like to Thank Allah with all my heart for giving me such a beautiful bundle of joy.”

“We love this boy beyond words and are blessed to have had a year full of adventures with him.”

View this post on Instagram

Meet Ibrahim, my jaan, my lifeline, my everything! Today is my son’s first birthday and on this day, I would like to Thank Allah with all my heart for giving me such a beautiful bundle of joy. We love this boy beyond words and are blessed to have had a year full of adventures with him. They say that kids learn a lot from parents but my story is a bit different. From the beginning, my baby boy and I have had to face a lot of difficulties and struggle. But we survived it and we survived it well . My baby boy is such a Warrior, a great fighter who has taught me so much in life. I am always going to be your biggest fan. Wishing you the best in life, always. Love you forever, Mamma ❤️ #mehreensyed

A post shared by Mehreen Syed (@imehreensyed) on

The mother of two also shared that she has learned a lot from her little bundle of joy and wrote, “They say that kids learn a lot from parents but my story is a bit different.”

“From the beginning, my baby boy and I have had to face a lot of difficulties and struggle. But we survived it and we survived it well. My baby boy is such a Warrior, a great fighter who has taught me so much in life.”

She concluded saying that she will always be his biggest fan and loves him dearly.

Not to forget she also walked and rocked the ramp at a fashion show with her baby bump in back in 2018.

The starlet welcomed her second child with husband Ahmad Sheikh last year. They tied the knot in 2013 and the duo already has a five-year-old daughter named Aman.

Mehreen Sayed is one of the top models of Pakistan who has collaborated with some leading designers of our industry.

For more news and updates, stay tuned to Brandsynario.

Is Apple Abandoning Lighting Connector Cable?

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On Monday, members of the European Parliament asked the European Commission to force tech giant, Apple to adopt a single universal charging method.

Reportedly, European Regulators will be voting on the matter soon. However, the tech giant thinks this step will be disruptive to consumers and most importantly stifle innovation.

The lighting connector cable is used to charge and sync many of Apple products such as the iPhone and iPad.

As soon as the European Parliament votes for the tech giant to adopt a different charging method, all devices in Europe will require a new charging method.

 

Another feasible option is to discontinue wires completely and shift to wireless charges for all Apple products.

There were more than 30 types of chargers in the market earlier but since the regulations have actively worked on decreasing that number, it has come down to only three types of chargers.

The European Commission is actively campaigning for the past decade for a single charging method to decrease electronic waste being created by charging cables.

European Parliament member Alex Agius Saliba says, “This is hugely detrimental for the environment”, “A common charger should fit all mobile phones, tablets, e-book readers and other portable devices.”

Stay tuned to Brandsynario for more news and updates.

Saba Qamar’s Upcoming Venture ‘Zubiada Mard Bun’ is Getting a New Name

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Saba Qamar

Saqib Khan was working on a film last year in September, called ‘Zubiada Mard Bun’. Reportedly, the film is getting a new name as filmmakers believe that ‘Zubaida Mard Bun’ is too sexist.

The film is produced by Hassan Zia and written by the Chupan Chupai director, Mohsin Ali.

It has been announced that the much-celebrated actress of the industry, Saba Qamar is on board and we can’t wait for Saba to work her magic on the silver screen.

Saba Qamar has proved to be a promising actor film after film. She is one of the most talented actresses in the Pakistani film industry.

The film has been given to Nueplex this time. However, Saqib has earlier given his projects to IMGC.

Saba Qamar

It is most likely that Jameel Baig, the owner of Nueplex is co-producing the film but at this point, the news is not confirmed.

Nuplex is the most successful chain of cinemas in Pakistan. Baig owns two multiplexes in the city of lights, Karachi, one of which is situated on Rashid Minhas and the other in DHA Phase 8.

Baig is also known as a well-reputed exhibitor.

For more news and updates, stay tuned to Brandsynario.

Firdous Jamal Explains Why He Thinks That Mahira Khan Is A Bad Actress

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Mahira Khan

Veteran actor, Firdous Jamal had earlier made headlines for calling the most sought-out actress of the Pakistani film industry, Mahira Khan, a bad actor during an interview with Faysal Qureshi.

He said, “Sorry to say, buri lugay kisi ko ya achi, yay heroine stuff nahi hay. She is a mediocre sort of model. She is not a good actress and not a good heroine. Sorry to say.”

Social media uproared after Jamal’s comments surfaced on the internet. Celebrities came forward favoring Mahira Khan as a credible actor.

However, we have not heard from Jamal after that until he sat down recently and explained to EPK as to why he called Mahira a bad actress.

“I made a very technical comment. I have not even met Mahira Khan. I do not know her. Someone asked me about her and I said, she’s a star but she’s not an actress. She is a good model though,” says Jamal.

He explained further saying, models, tend to take care more of how they look more than how they perform.

Models worry about lighting, makeup, their hair and features etc whereas an actor wouldn’t do that. Acting is based on self-negation while modelling is self-projection.

He added, “So when you bring in self-projection into acting, you are negating its basic principle. If you are concerned with self-projection then you move out of the realm of characterization. So in this regard, I said she is not a good actress.”

For more news and updates, stay tuned to Brandsynario.

First Look Of Sami Khan’s Yaara Vey is Out!

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Yaara Vey

The Pakistani film industry is expected to produce promising films this year, one of the films everyone is really looking forward to is Sami Khan’s much anticipated upcoming film, Yaara Vey.

The first look of the film is finally out!

The themes of the film revolve around romance and love, which is pretty much evident from the first look of the film.

The leading pair of the film, Sami Khan and Aleeze Nasser’s chemistry will look great on-screen considering the couple looks cute together in the pictures during the shoot in Georgia.

To name a few, the film also stars Marina Khan, Ali Sikander, Javed Sheikh, and Faizan Khwaja. 

The film is directed by Manish Pawar and written by Althea Kaushal.

The dialogues of the film are written by Mahwash Ijaz. The film is produced under the banner of Elite Films originally from Dubai.

The industry requires incredibly promising actors with acting skills and Aleeze Nasser looks like she has got what it takes.

Here are some exclusive pictures from the shoot

You can also check out behind the scenes of the film “Yaara Vey” in Georgia 

Reportedly, the film is also being shot in Thailand.

For more news and updates, stay tuned to Brandsynario.

Hania Aamir and Asim Azhar’s Latest Photoshoot will WIN your heart

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Hania

Asim Azhar and Hania Aamir’s chemistry together isn’t just limited to their real lives but also behind the cameras.

Many directors, masterminds behind photo shoots, and fashion designers like pairing the couple together for ramps, silver screen, or the small screen.

These pictures are screenshots from Hania’s official Instagram account. The official photoshoot has not been released yet.

Here is yet another photoshoot of the dazzling duo sparkling in the daylight 

Hania looks beautiful as ever!

Last year, Hania has spoken up on mental health. She took it to her Instagram expressing her views. She wrote,

“Mental health issues are real. As real as any other ailment that needs medication. In this world of vast knowledge and access to the internet, we all can look up what mental illness looks like so if a friend comes to you explaining a situation that isn’t very normal for you to hear, just be patient and make them feel it is normal.”

“Do your research and get them help because it took them a ton of courage and sleepless nights and crying and anxiety to come to this conclusion; to let somebody in on their illness hoping you could help; So do try and help, and do not brush it off saying things like “it will be okay” “you should be happy more” don’t give them that. Tell them their issues are serious and that you understand!”

She further added, “We are blessed with the power to reach people, and this is exactly what we need to do. Aware society.”

For more news and updates, stay tuned to Brandsynario.

The Duke & Duchess of Cambridge Visit Bradford’s Khidmat Centres

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duchess of cambridge

The Duchess of Cambridge spoke about how quickly Prince Louis is growing up, as she and Prince William visited Bradford on Wednesday.

After stops at City Hall and the MyLahore restaurant, William and Kate’s final stop of the day was one of Bradford’s Khidmat Centres, which help vulnerable members of the community.

This is also their first engagement since Prince Harry and Duchess Meghan announced that they intend to take a step back for the royal responsibilities.

Prince William and Kate are coming north to visit “a number of projects which support the community and promote cohesion within it” in Bradford.

View this post on Instagram

The Duke and Duchess of Cambridge were today welcomed to Bradford, where they visited projects promoting cohesion in one of the UK’s most diverse cities. This morning began with a trip to City Hall, where Their Royal Highnesses heard from young people about life in Bradford and spoke with local employers who are helping the younger generation into employment. Afterwards, The Duke and Duchess met crowds gathered in Centenary Square. At MyLahore’s flagship restaurant, The Duke and Duchess sat down with the UK Women’s Muslim Council and those who have benefitted from the Council’s Curry Circle. The Curry Circle, sponsored by @mylahore_, is an initiative that provides a hot two-course meal for people who are homeless or struggling to feed themselves. It was then on to one of Bradford’s Khidmat Centres, where some of the most vulnerable members of the community from minority ethnic backgrounds receive help. The Duke and Duchess joined a workshop run by @nearneighbours, an organisation which brings people together in communities across the UK that are religiously and ethnically diverse. Head over to @kensingtonroyal for more details from #RoyalVisitBradford. Images © Press Association

A post shared by The Royal Family (@theroyalfamily) on

These include Better Start Bradford, which supports pregnant women in the area, and the Muslim Women in Prison Project.

Wearing a beautiful moss green Alexander McQueen coat, which featured a military-style silhouette in midi-length, the Duchess was glowing as she greeted well-wishers.

The royal couple met Amir Khan during a visit to MyLahore’s flagship restaurant. MyLahore is a British Asian restaurant chain that has taken inspiration from Lahore, the food capital of Pakistan.

The duke and duchess also visited Lahore during their recent tour of Pakistan.

William and Kate also enjoyed a glass of Kulfi lassi during a visit to the British Asian MyLahore flagship restaurant in Bradford, where they learned about some of the community work undertaken by the restaurant.

Prince William and Kate Middleton visited Islamabad in October 2019. During their five-day tour, the Royal couple met Pakistan Prime Minister Imran Khan apart from visiting Chitral and the Kalash valley and the Badshahi Mosque in Lahore.

We cannot wait for the royal couple to come to Pakistan once again.

Stay tuned to Brandsynario for more news and updates.

Sham Idrees & Froggy Throw Grand Baby Shower to Welcome Their Princess [View Pictures]

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sham idrees

The Vlogger who has stirred the most controversy on internet is now expecting a baby girl.

YouTubers Sham Idrees and Queen Froggy are awaiting the birth of their first child who will be daughter, expected to arrive soon.

On Monday, Sham took to his Instagram account and announced that he is exhilarated to meet his ‘little baby girl.’

“Inshaa’Allah we get to meet our little baby girl soon all happy and healthy. Say Mashaa’Allah,” Wrote Sham Idrees on the post that he shared over his Instagram.

They also posted a shot of the pretty cake which had ‘Princess Enroute’ written all over it with a cutesy crown frosting on top!

In August last year, Sham and Froggy announced that they are going to become parents.

“We wanted to share some beautiful news with you all. We are becoming parents. Alhamdulillah. Keep us in your prayers,” Sham said.

The about to be parents revealed that they will be naming their little bundle of joy ’Sierra.’

The theme of the bridal shower was purple, however, there were hues of white, pink and golden which added the color at the party.

Sham Idrees and Froggy got hitched in December 2018 and the wedding celebrations were held a few months later.

The couple have been sharing their love life and adventures on social media and in August 2019, they notified that they are going to become parents soon.

Here’s the full video of the shower that the Canadian Vlogger Idrees shared on his YouTube.

Congratulations to the happy couple!

PEMRA Bans ARY News’ Show ‘Off The Record’ for 60 Days

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off the record banned

Pakistan Electronic Media Regulatory Authority (PEMRA) has issued an official notice to ARY News in which they have banned the show ‘Off The Record’ hosted by Kashif Abbas for 60 days.

The reason behind the banning of the show is an episode which was aired in which Pakistan Tehreek-i-Insaf (PTI) minister Faisal Vawda brought a boot to pull a stunt.

Vawda used a boot to heap scorn on the PPP and PML-N for voting in favor of the recently passed Army Act in parliament.

Politicians and leaders took it to social media and other channels to express their anger and concerns over this action. Even Vawda said that Prime Minister Imran Khan was “not happy” over his action.

Although he took responsibility, he told GEO TV anchor Hamid Mir that he will not apologize for it.

Meanwhile, PEMRA has issued the ban on the show for airing the episode. The notice reads that one of the panelists performed a “very unethical act“.

“Subsequently, arguments made by Mr. Vawda were not only extremely frivolous and derogatory but also an attempt to debase a state institution,” the notification dated Jan 15 read.

“Whereas, the role of programme host Mr. Kashif Abbasi was quite unprofessional who actually did not intervene or stopped (sic) that unethical act performed by one of the panelists during a live show rather took the entire incident casually and kept smiling/cherishing such occurrence,” it continued.

According to Pemra, Abbasi cannot conduct his show, appear on ARY News or any other television channel as a guest/analyst or expert for 60 days.

Stay tuned to Brandsynario for more news and updates.

Top 10 Best-Selling Cars in Pakistan: Toyota Corolla Dominates the List in 2019!

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Toyota Corolla

The year 2019 was a slow and super tough one for Pakistan’s automotive sector.

While sales took a huge hit, manufacturers also observed NPDs (non-production days) and had no choice but to close shop.

Nonetheless, even after the Rupee stabilized from 165 to 154, things started to look a bit shaky in the second half of the year.

Even though the manufacturers had to hike their prices, many managed to get some sales done.

The following chart shows the number of units sold in a full calendar year (not a fiscal year).

Make & Model Jan-Jun 2019 Jul-Dec 2019 Total Sales in 2019
Toyota Corolla 28,770 11,742 40,512
Honda Civic & City 17,402 6,919 24,321
Suzuki Alto 23,658 23,658
Suzuki Wagon R 16,533 4,546 21,079
Suzuki Cultus 12,006 6,609 18,615
Suzuki Ravi 9,428 4,262 13,690
Suzuki Bolan 9,497 2,790 12,287
Toyota Hilux 2,642 1,881 4,523
Honda BR-V 2,551 1,227 3,778
Suzuki Swift 2,541 1,136 3,677
Toyota Fortuner 1,356 552 1,908
Isuzu D-Max 400 264 664

 

Indus Motor Company’s Toyota Corolla dominated sales with over 28,000 units sold in the first 6 months, followed by another 11,742 units in the remaining 6 months.

Honda Civic and City remained the second-most sold car variants with over 17,000 units sold in the first half and over 6,900 units sold in the second half.

Although Suzuki had no Alto sales in the first half of the year, they managed to successfully sell 23,658 units in the second half, making it the third most sold variant in 2019.

On the other hand, Suzuki Swift, Toyota Fortuner, and Isuzu D-Max saw the least amount of sales with 3,677, 1,908 and 664 units sold respectively.

Stay tuned to Brandsynario for more news and updates.

Schengen Visa Rules Set to Change as of February 2020

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Visa

Backpackers on a budget across Pakistan, we have bad news for you. Schengen Visa application just increased its Visa fee for applicants across the globe and tweaked a few rules here and there, effective immediately from February 2020.

Here is all that you need to know before you even consider another vacation in the Schengen areas.

For those of you, who do not know Schengen Visa grants its holders the possibility to travel across 26 European countries.

From €60 to €80, an increase of €20 per applicant, while those already paid €35 will have to pay €40. There are no more grants for any other categories or children that were earlier implemented so they could benefit from it.

What’s new is that there will be a generated code with all visa applications. This will help applicants enormously.

Applicants will be able to apply for a visa as early as three to six months, before the trip.

We all know how health insurance is mandatory while applying for a Schengen Visa but from February onwards, a Schengen health insurance is mandatory.

If you come from an underdeveloped country, a good travel history is always a plus point when applying for Visa. The new rules are also stretched to stop illegal immigration in the region.

The new code allows all Schengen Member states to be present in every third world country so the applicant does not have to travel to another country/city to apply for the Visa. Visa application can also be applied by outsourcing Schengen visa admission to an external service provider.

If in case, third world countries do not co-operate, longer visa processing and higher fees for application will be implemented.

Sad day for travelers in the under-developed world!

For more news and updates, stay tuned to Brandsynario.

Fenty Beauty’s Twitter Wins Social Media With its “YOU” Post!

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Fenty Beauty

Fenty Beauty is a name every die-hard makeup lover is familiar with. Another very familiar name is Netflix‘s popular series ‘You’.

But what happens when you mix Fenty Beauty and ‘You’ and add a bit of glam?

Fenty Beauty’s marketing team creatively used a popular dialogue from the famous show with a touch of creativity.

Every time Joe Goldberg or Will (season 2) is hooked on a girl, he talks about her in a certain tone and lingo. He describes her from her presence, the way she walks, what she wears, and takes the liberty to stalk her.

Fenty Beauty, on the other hand, tried a Goldberg move and succeeded!

You’re trying out a different foundation…. it doesn’t match… you think blending it more will help but it isn’t… but you don’t know any better because you haven’t heard of Fenty Beauty…but it’s okay… we can fix that…we can fix…you

 

Social Media Reacts to Fenty Beauty’s YOU Post

Here’s what social media thoughts:

What did you think about Fenty Beauty’s marketing skills?

Share your thoughts with us in the comments below.

Stay tuned to Brandsynario for more news and updates.

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FIR Issued Against Hina Altaf & Agha Ali

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Agha Ali and Hina Altaf

A local court has issued an FIR against actress Hina Altaf and Agha Ali. Reportedly, Nousheen Agha has accused the production team of being missing from the sets of the TV serial.

Director production Sohail Iftikhar Khan, and production manager Gul Zaib Nawaz were also registered for fraud. Nousheen Agha claims she paid Rs. 1.45 million to the production team of the TV serial.

As stated, the contract highlights that the production team was supposed to be present on the sets of the TV series from November 3rd till November 23rd.

On the 16th of November,  actress Hina Altaf alongside Agha Ali vanished in thin air from the set without any prior notice or discussion.

Agha Ali

Later on, November 17th, Nousheen was furious to learn that Sohail Iftikhar and Gul Zaib Nawaz were also missing from the set of the TV drama.

Reportedly, other production valuables such as contract agreement, scripts of the TV drama, and video shoots were also missing.

As per the FIR report, actors are accused of receiving payment and leaving the shoot of the serial mid-way.

Actress Hina Altaf was approached and questioned regarding the matter. She says,

Nothing of this sort has happened – and I have screenshots of my conversation with her which I can reveal to media when is needed.

Actor Aga Ali was also inquired about the matter and his statement reveals that there’s another side of the story that media isn’t aware of.

If required, the production team will provide evidence to the press regarding this matter.

For more news and updates, stay tuned to Brandsynario.

Hareem Shah’s First Music Video ‘Nakhry Baaz’ is Out! [Watch Video]

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Hareem Shah

TikTok Star, Hareem Shah is out with her first music video. The music video has both Hareem and her best friend, Sundal Khattak.

Reportedly, Shah recorded a TikTok video in the Foreign Office and all hell broke loose on Twitter. Everyone demanded answers as to how Shah entered the office and managed to pull off such a stunt.

Since then, Shah has been making headlines on social media for all the absurd reasons. Hareem and Sundas, both were deported from Dubai to Pakistan for recording Tik Tok videos with officials in Dubai.

It was also reported earlier that she left Pakistan to move to Canada after sensitive information about her was leaked and was made public putting Shah’s safety in jeopardy.

Watch her Music Video Here:

Produced under the label of Dada Company, Nakhry Baaz features Hareem and her best friend Sundal Khattak dancing to her song alongside Arbax Arry.

For more news and updates, stay tuned to Brandsyanrio.

Here’s How You Can Eliminate All Toxins & Chemicals from Your Diet!

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safi

We’ve all heard our mothers and our nanis and dadis say that everything was purer in their youth, how everything was natural, and they didn’t have all these chemicals in their diets and lifestyle.

So, while modern science is a blessing to all of us, there’s something to be said for all the totkas and tricks that our ancestors have passed down through the generations.

Also, with our modern lives getting busier by the day, it’s becoming harder to eliminate all the toxins and chemicals from our diets and take care of ourselves and our health with so many things to be done, while keeping up with all the demands of our professional lives.

Enter Hamdard Safi. Safi is a household name in Pakistan, and it has been trusted and used by women of all ages for decades. Hamdard Safi is a blood-purifying tonic made from all-natural ingredients, like Azadirachta indica (neem), Smilax chinensis (chob-chini), and Sphaeranthus indicus (gulmundi), the combination of which not only purifies the blood, but also helps get rid of such imperfections as acne, boils, and even blood disorders.

For Safi, the goal has always been to empower women, and allow them to feel comfortable in their own skin, hence the new tagline, #nayachehranayepehchan of their new campaign, which reflects their commitment to helping modern women live their lives without having to slow down, no matter what their goals are.

Their newest campaign focuses on the strong women in our society, who break barriers every day, and don’t let anything stand in the way of their goals.

Our personal identities are closely tied to our physical identities, and Safi is the perfect companion for the strong and powerful women who empower not only themselves but others around them too. In our busy lives, it’s even more important to take care of our bodies, and Safi allows us to focus on the things that matter.

Safi clears the skin up by purifying the bloodstream through completely natural and safe ingredients, and provides a comprehensive solution to all your skin problems, as well as purifying from within, and without, leaving you with a #nayachehranayepehchan.

Unilever Pakistan CEO Shazia Syed Exits, Amir Paracha to Take Over

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Shazia Syed

Unilever Pakistan made a huge announcement on Wednesday sharing that a change will be implemented in its senior leadership.

Shazia Syed will be replaced by Amir Paracha effective 1st February as CEO Unilever Pakistan.

Mr. Paracha joined the organization in 2000 and is currently the  Vice President for Customer Development and Sales at Unilever Pakistan.

According to Unilever, he led the agenda while “championing inclusion, development, and well-being successfully in the Unilever sales ecosystem”.

Whereas Shazia Syed has played a very important role in all aspects from marketing to customer development, and general manager over a course of 30 years. She has been appointed as Executive Vice President of Unilever’s global tea business.

Shazia has a number of accomplishments under her belt. She is also known to be a vocal and prominent leader for gender diversity and inclusivity. Syed has also held the post of President Overseas Investors Chamber of Commerce & Industry.

She launched a White Paper on Women Empowerment and is also credited with initiating Pakistan’s first-ever Women Empowerment Awards in 2018.

We wish both Shazia Syed and Amir Paracha all the very best for all their future endeavors.

Stay tuned to Brandsynario for more news and updates.

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Bangladesh Agrees to Tour Pakistan from 24th January 2020!

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Bangladesh Cricket Board has agreed for the Bangladesh tour of Pakistan in all formats of cricket. This includes World Test Championship Tests as well.

The teams will battle one another in 3 T20Is at the end of January, a Test in February, and an ODI and Test match in April.

Bangladesh’s team will move back and forth between each of the tour’s three legs. The process was facilitated by ICC chairman Shashank Manohar.

The Pakistan Super League, set to be staged entirely in Pakistan for the first time, will take place between the first Test and the ODI.

I am pleased that we have amicably achieved a resolution that is in the best interest of this great sport as well as both the proud cricket playing countries.

I also want to thank ICC Chairman Shaskank Manohar for the leadership he provided and ensured the sport continues to grow and thrive in the two countries. -PCB chairman Ehsan Mani

It is a win-win outcome for both the boards. I am glad that the uncertainty around the series is now over and we can start planning for the smooth delivery of the matches. Bangladesh will visit Pakistan thrice, which should give them the comfort that Pakistan is as safe and secure as any other cricket playing country.

The split series across three venues will also provide fans and followers to watch live in action their favorite players and support good cricket from either side. -PCB chief executive Wasim Khan 

Pakistan vs Bangladesh 2020 Tour Schedule 

24 Jan – 1st T20I, Lahore

25 Jan – 2nd T20I, Lahore

27 Jan – 3rd T20I, Lahore

7-11 Feb – 1st Test, Rawalpindi

3 Apr – One-off ODI, Karachi

5-9 Apr – 2nd Test, Karachi

Pakistani Athletes Welcome Sania Mirza back to Sports

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Sania Mirza

Indian tennis player Sania Mirza has won her first doubles match since returning to the WTA Tour following the birth of her son with cricketer Shoaib Malik.

Returning to the court after two years, Sania and her Ukrainian partner Nadia Kichenok prevailed 2-6 7-6 (3) 10-3 over Oksana Kalashnikova of Georgia and Japan’s Miyu Kato in a contest lasting one hour and 41 minutes.

During her two years away from the game, the 33-year-old Sania battled injury breakdowns before taking a formal break to give birth to her son Izhaan.

The 33-year-old last played at China Open in October 2017.

Mirza took Instagram and thanked the fact that she earned the victory while her son and her parents were by her side

Cricketer Hassan Ali wished Mirza on her triumph too

Azhar Mahmood also poured his wishes for the winning mom

More wishes poured for Sania Mirza after she posted regarding her victory on Instagram!

Indian actor Ritesh Deshmukh also congratulated Mirza

The former WTA No. 1 had confirmed her participation in the Hobart International a couple of weeks ago where she also announced the news of her participation in the Australian Open.

Sania is a pioneer in Indian tennis, a former number 1 in the world in doubles and has six Grand Slam titles.

In 2013, she retired from the individual competition after becoming the most successful tennis player in India ever. In 2007, she achieved a career-best 27th place in the WTA single chart.

Congratulations to Sania Mirza for her glorious victory. We definitely wish to see more of her triumphs in the future.

Vatika Demonstrates How Creativity and Strategy Leads to a Successful Campaign with #OilFirst

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Vatika

Advertising campaigns when executed correctly demonstrate that there are creative minds in the marketing departments who focus on the fact that it is the strategy of campaigns that matter as they have a direct impact on the well-being of the product.

Advertising is often considered an expense and marketing may not be given the priority it deserves.

However, once in a while you come across campaigns that revive your belief in the industry.

Marketing – Strategy done right!

One of Pakistan’s most well-recognized hair care brands, Vatika, tried a new approach with their new campaign, OilFirst.

The marketing for the brand indicates that their campaigns are not mindlessly created but rather they strive to learn about the product as well as the habits of their potential consumers.

Knowing that the shampoo market of Pakistan is booming with numerous brands cutting into the budget pie, they chose to address the entire market through their hair oil rather than targeting a small market share

Who to target?

It is a fact that for most women oiling is a part of the hair care routine. Using that to the brand’s advantage, Vatika decided to target all shampoo consumers by using social media in its ‘Oil First, Then Shampoo’ campaign.

They instructed all consumers to post a picture of any shampoo ad on Instagram with the hashtags #oilfirst and #vatikafirst and they would thereby automatically register for a reward. The winners would be given natural hair care products along with a curling iron.

How to target?

Various influencers and celebrities took part in this campaign as well. They shared their stories of oil first, then shampoo where they stated that oiling before shampoo is the perfect way to get flawless hair as opposed to investing in a hefty amount of products and creams for the hair.

Having celebrities share their own hair problems personalized it for their fans showing them the human side in the life of celebrities who have the same struggles as them.



Measuring the effectiveness

The campaign was measured for its effective utilization based on a number of things. Firstly, they targeted the entire shampoo market, not as a rival rather as a complementary product that goes with every shampoo.

Secondly, they reached consumers of most shampoo brands as they got tagged in the shampoo ad posts. Thirdly, the huge fan following of the influencers and celebrities on Instagram and Facebook created a ripple effect in the campaign.

And lastly, let’s not forget the charm of winning a gift. The whole campaign was innovative and clever whilst delivering the required message and getting the most audience.

Vatika with OilFirst became the brand that demonstrated marketing needs to be creative and strategic rather than wasting budgets to contribute positively to the brand.

It’s effective as long as it’s strategic!

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