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Kasur Hamara Hai: A Movement that Emphasizes the Dire Need to Address Child Welfare in Pakistan

choona maana hai

Pakistan is one of the youngest countries in the world with the highest number of young people ever recorded in its history. These statistics were recently revealed in a report published by the United Nations Development Programme (UNDP).

We spoke with Shimaila Matri Dawood, MD Pak News, and Founder Kasur Hamara Hai who has been working tirelessly on the movement for child welfare. She reveals that the state doesn’t have the statistics for two-thirds of children born in Pakistan as approximately only 35% of children under the age of 5 are actually registered at birth.

Furthermore, almost 11 children are sexually abused on a daily basis in Pakistan, 22 million children have never been to school and an estimated 1.5 million sleep on the streets.

The statistics are also sadly alarming when it comes to child labor, where approximately 15 million children are employed as part of the workforce.

Choona Maana Hai

Kasur Hamara Hai is a movement for child welfare advocating that every child in Pakistan has an equal right to health, education, and protection from exploitation irrespective of their economic background.

Q 1- What Compelled you to start Kasur Hamara Hai?

As a mother, child protection has always been very close to my heart, as is child welfare. I think that when the Zainab incident happened, it was like the final straw where everyone realized that it was now or never.

It was time to act. If you feel strongly about it, then you just can’t afford to be a silent spectator to the brutality that takes place in this country against children. It was then that I decided to get a group of people together who feel the same way. I was very lucky to find very passionate, committed people from all walks of life.

We got together a band of people: well-known businessman, psychologists, retired civil servants, mothers and teachers after the Zainab incident and we brainstormed. What I wanted to create was actually a citizen advocacy group.

Zainab captured the hearts of the entire country. Being a journalist, I know exactly what happens in this country when it comes to children who are assaulted and brutalized. Zainab was a six year old innocently on her way to a class – a girl who seemed like she could be one of our own children.

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If we are all going to be quiet about it, then nothing will change. It’s been this way for the past 70 years since Pakistan’s independence and things have just become progressively worse.

Q2) What are the Statistics of Child Abuse in Pakistan?

According to cases reported, about 11 children a day are brutalized and sexually assaulted – and this is just the tip of the iceberg, as we don’t know how many are unreported.

choona maana hay

What’s sad is that barring one or two incidents that have attracted interest, people still don’t really understand what causes this and what systems need to be put into place to make sure that children are not subjected to this kind of brutalization.

Q3) You Mentioned a lack of Systems to report and register cases, can you please elaborate?

There is a very faulty system of reporting in our country. It’s very difficult to register a case. There is no missing child reporting which is the first thing that should be done.

Before a child gets trafficked, raped, victimized or brutalized, they go missing from their homes. We don’t have a missing child response and recovery system or alert as there is in other countries.

Sindh has an act called The Sindh Child Protection Authority Act. What is missing in this act is any mention of missing children. It is imperative to include them in the category of children in need of special protection.

The first 24-48 hours of critical in locating that child and finding the child, so that bill perhaps needs to be rewritten. We are currently in negotiation with MNAs and MPAs from the Sindh government to work on those additions and make amendments. We also need to make sure that the act is just not on paper but is actually implemented on the ground.

Q 4)- How well has ‘Kasur Hamara Hai’ done in Terms of Awareness, and how do you Measure the Impact?

There are two things that our group decided to tackle on an emergency basis.

1) Create a missing child alert, rescue and response system

Our group decided to tackle this on an emergency basis. There was no proper system set up. So that when anyone goes to a police station or to a CPU or child protection unit, there is some sort of state response and the police can then spring into action.

An alert should be sent out within the district or within the city and even nationally if need be, just like it is done globally and has worked well.  In the USA, just last year, they found 800 children because of such an alert and returned them back to their families.

The first thing we did is we advocated the Federal government, to the Ministry Of Human Rights (MOHR). They have been excellent in this respect especially Dr. Shireen Mazari and even Asad Omar who have both been very supportive.

Asad Omar had tried to table a bill in the last government, which unfortunately did not go through. We then rewrote the bill to make it a bit more effective and then showed it to Dr. Shireen Mazari and the MOHR and we asked if she could have it tabled.

She took it up, passed it to the law ministry for it to be vetted. After some changes, it was ratified by the cabinet and is now being tabled in the National Assembly. It however still has to be passed by the Senate.

2) Create awareness across all socio-economic sectors about the prevalence of child abuse in our country.

This is a topic that is quite taboo but has become less so since the Zainab incident.

Some TV programs and brands have also tried to teach children about the rights to their body but there has not been any sort of national strategy.

We wanted to make 3 TVCs that would tackle various levels of awareness.

  1. Make children aware of their own rights
  2. Concept of consent – in our culture anyone can pick up a child, this goes against the human rights of the child.
  3. Make people aware that if you see something inappropriate, speak up and say something.

As we are just a citizens group, making TVC’s is expensive. However, IAL Satchi and Satchi came forward and made three, 30-second clips to mirror the three concepts in an excellent campaign called #ChoonaaManaHai. The ads were then directed by Sohaib Akhtar of Art Now productions pro bono.

In order to maximize eyeballs, we approached various TV channels to air the campaigns. As per Pakistani law, the channels are required to air 10 % of content pro bono, but because of the current media crunch, they were unable to do so.

We then approached the Ministry of Human Rights (MOHR) who was also coming up with a child protection and child awareness campaign. Dr. Shireen Mazari, Federal Minister for Human Rights helped us in getting the campaigns aired on PTV and millions viewed it. A few months later some private channels aired it as well.

It just goes to show that when a group of committed and passionate people works together, miracles can happen.

Q5) What do you feel needs to be done further in terms of more legislature and what’s the next step forward?

Pakistan is it quite a curious country because there are a lot of laws that are already on the books. Sometimes the laws are there but not implemented and there is no execution. Other times the laws are convoluted, in contradiction to each other and even at times duplicated.

There are 15 million children that are currently child laborers in Pakistan but the laws are contradictory. As I mentioned before, children in the constitution of Pakistan have the right to free and compulsory education until the age of 16.

But, in other parts of our legislature, children are defined as less than 14 years of age.  In the provinces, they may be defined differently and may qualify as less than 15 years or 16 years of age.

On the other hand, there is also the category of adolescents who fall between the age group of 16-18 years.

Internationally, of course, Pakistan is a signatory to the two international conventions on the rights of the child. Internationally a child is defined as less than 18 years of age. This legislation has to be amended to make a child who can work full time, correspond with the law regarding the right to a free and compulsory education, which is 16.

There are children who are under the age of 18 that should be not allowed to work in hazardous occupations. A schedule of hazardous occupations exists, but there are various categories of very hazardous labor that are not included in it, for example, child domestic labor.

After the 18th Amendment, child protection actually became a Provincial subject. So, the law that was passed is now tabled in the National Assembly by the Ministry of Human Rights is a law that applies to ICT, like the federal areas Islamabad.  What is great is that it’s being routed through the national rights of the child. So it will be applicable nationwide. Having said that, there is still a need to work with the provincial governments.

Kasur Hamara Hai | #theothersideofthestory | Brandsynario

Kasur Hamara Hai is a movement for child welfare advocating that every child in Pakistan has an equal right to health, education and protection from exploitation irrespective of their economic background. #choonamanahai #kasurhamarahai #children #pakistan #childabuse #theothersideofthestory

Posted by Brandsynario on Friday, May 31, 2019

Q 6- Why do you think Sex Education Still isn’t Part of the Pakistani School Curriculum?

I think this is a new concept for Pakistan. Approximately 60 -70 % of child abuse cases are usually committed by people the child knows quite well.  It is usually from people within their own homes, families, friends, domestic staff or anyone really that they are in contact with.

As people become more aware of this, there will be more acceptances about sex education. Until now it seemed like it was a foreign NGO led agenda to westernize our children to make them more aware of sex rather than sex education or the rights to their own bodies which is what the ‘choona mana hai’ campaign really is all about.

The campaign has a long-term strategy. It aims to make parents and society realize that they are responsible for the protection of their children and that it’s not about strangers. It’s about recognizing, those warning signs and being able to tackle them and protect children.

Currently, we have organizations working with government institutions and government schools to create a curriculum.

The Sindh curriculum was supposed to include child protection and books were being printed last that I heard. The teachers would need to be trained otherwise there is a chance that things can go wrong. This is something that we plan to do as well.

Q7) Have you Taken your Program to Schools?

At the moment we’re actually making our own training material. We do have a psychologist and doctors on board. They are not satisfied with the literature that’s already present in the market. It needs to be localized to meet the requirements of our customs and religion.

We want to make children aware of the fact that they have human rights. They have a right to say no, to consent about anything that’s happening, and to not be forced into any sort of labor.

They also have a right to an education until the age of 16, which is something that the government of Pakistan and our constitution are required to provide. Of course, in practical life that doesn’t happen. But is important to make people aware of their rights.

Change is going to be a slow process that has to start with awareness first.

Pakistan and UAE sign MoU to Protect Employee Rights of Expatriates in UAE

pakistan signs mou with uae

Recently Pakistan has signed a Memorandum of Understanding (MoU) with the United Arab Emirates (UAE) which is aimed at protecting the rights of Pakistani expatriates residing in UAE.

Often workers fall victim to fake recruitment agents and get exploited.

Therefore, Pakistanis will now be required to sign an official offer of Employment with their employer before moving to the Emirates.

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Signed by UAE Minister for Human Resources Nasser Bin Thani Al Hameli and Acting Permanent Representative of Pakistan to the United Nations, Tahir Hussain Andrabi, the MoU is expected to ensure a safe and legal working environment for expatriates workers in the UAE.

Features of the MoU are as follows:

  • Employer and employee will both be required to sign and confirm the Employment Job Offer before the employee departs from Pakistan.
  • The offer will clearly mention the rights and duties of both, the employer and the worker, and the contract will be registered in the UAE.
  • In case of a dispute between the parties which does not reach a settlement within six weeks of the complaint submission, it must be presented before the judicial authorities for a solution.
  • Pakistani workers will get a minimum wage of Dh800 along with accommodation, food, and medical insurance as per the UAE law.

Efforts will also be made to spread awareness among workers regarding their rights in the contract and their employment cycle.

It is definitely a good news for Pakistanis working in the UAE.

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Let us know your thoughts on it in the comments below.

Stay tuned to Brandsynario for more news and updates.

Suzuki Bike Prices & Al-Haj FAW Car Prices Increased!

suzuki bike prices

Pak Suzuki and Al-Haj FAW have increased the prices of their bike and cars respectively.

Pak Suzuki has increased their prices from 15th June onwards and has sent a circular in regards to all their dealerships.

The notification also read that the new prices are subjected to change without notice and price at the time of delivery shall apply. Any government tax applicable will be charged to the customers.

Suzuki car prices

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Suzuki GS 150 SE, GS 150, and GR 150’s price increased by PKR 5,000 while GD110S increased by PKR 8,000.

Al-Haj FAW has also increased the prices following the anticipated imposing of FED by the government. The company also circulated notification in regards to the change.

FAW Car prices

Other automotive manufacturers are expected to raise their prices soon.

Stay tuned to Brandsynario for more news and updates.

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Shoaib Akhtar Puts an End to Rumors on Affair with Bollywood Actress

shoaib sonali

Former Pakistani bowler, Shoaib Akhtar released a video on his YouTube channel yesterday to spill the beans on his stance after affair rumors of him with actress Sonali Bendre took social media by storm.

In the video he declined all the news suggesting that he was obsessed with Sonali and said that he never carried her photo in his wallet.

In the video, he can be seen saying:

I was never a fan of Sonali Bendre. I have seen a couple of her performances and admired her courage during her battle with cancer. I see her as a role model for people around the world.

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He further denied the reports that stated he wanted to kidnap and get married to her.

Watch the video below!

What are your thoughts about the ‘real’ story?

World Cup 2019: Nasir Khan Jan Offers Hilarious Fitness Advice to Pakistan Cricket Team

Let us know in the comments section below.

For more updates and details, stay tuned to Brandsynario.

This was originally published on Veryfilmi.com

 

Google Chat to Give Massive Competition to Apple iMessage

google chat

Google is bringing its own version of iMessage called Google Chat. This feature will be introduced for Android users in the UK and France next month before its global roll-out.

The feature is similar to iMessage, there will be read-receipts, ellipsis symbols, and pop-ups in the chat. The typing indicator will also be shown when the other individual is replying.

Moreover, Chat can be used on Wi-Fi to save mobile data. Users will be able to send high-quality images as well as high-resolution videos via the messaging service. The texting service can be activated or deactivated anytime at all.

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Sanaz Ahari, Google’s Product Manager Director has said:

While we’re pleased with this progress, our goal is to seamlessly bring a modern messaging experience to every Android user around the world, regardless of their device or carrier.

However, unlike other popular messaging applications, Google Chat does not offer individuals end-to-end encryption.

This means that Google can view all messages and content being sent back and forth which can cause serious concern to many.

At the same time, it is highly-Likely that Google might introduce encryption later on as WhatsApp did.

Stay tuned to Brandsynario for more news and updates.

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Electric Vehicles Policy Opposed by Automotive Industry

Electric Vehicles in Pakistan

20th June 2019: The electric vehicle (EV) policy presented by the government of Pakistan has been opposed by the automotive industry.

The reason behind it being opposed is because many believe that it is in contradiction to the Automotive Development Policy 2016-21.

Pakistan has been going through drastic climatical changes due to the high levels of pollution, mainly produced by combustion engines.

To combat global warming, the PTI government proposed an EV policy that will help in the reduction of carbon dioxide emissions. The government’s policy was based on turning 90% of all vehicles in Pakistan to EV by 2040.

Prime Minister Imran Khan approved the initial draft that was presented in front of the cabinet. It was prepared by the Ministry of Climate Change.

However, local brands have expressed their concerns. Reportedly, the concern is that the policy should not affect the indigenous auto sector of the country as in the case of the US and China.

The sector strongly believes that the EV policy promotes the import of CBU units rather than local manufacturing.

The Ex-Chairman of Pakistan Association of Automotive Parts & Accessories Manufacturers (PAAPAM)Mashood Ali Khan believes that EVs are definitely the future but require long term planning.



Prime Minister Imran Khan directed the Ministry of Climate Change to finalize an electric vehicle policy in the next 15 days and present it in front of the federal cabinet for approval.

These instructions were given during a high-level meeting on Friday while discussing climate change in the capital city of Islamabad.

PM Khan had been informed that the main contributor to the excessive pollution in Punjab leading to climate change is smoke emitted by the vehicles.

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Thus, the ministry officials stressed that a need to promote electric vehicles to reduce carbon emission.

Now, Malik Amin Aslam, an adviser to PM Imran Khan shared that PM Khan wants to achieve a goal of converting 30% of all cars running in Pakistan into electric cars by 2030.

Malik Amin Aslam said:

Most countries are opting for electric cars across the world and Pakistan is far behind in it and once introduced in the country, electric vehicles will help save Rs2 billion worth of oil imported into the country besides reducing the country’s air pollution.

However, given that in a country like Pakistan where the infrastructure is unlike international countries, this might be a far-sighted goal. Nonetheless, the government wants to start somewhere and introduce more changes like ‘Green Rickshaw’ and more.

Various proposals were under consideration to gather financial resources of the project which include Green Sukuk, Forest Bonds and the establishment of Green Fund, a Chinese cooperation project.

We have now to see what policy is introduced and what fruits does it have to give to the country.

Stay tuned to Brandsynario for more news and updates.

Top Selling Cars of April 2019 in Pakistan

Jazz Continues its Digital Evolution

jazz

Jazz, Pakistan’s leading digital communications company, and VEON Ltd. are continuing on the path of digitalization by not only offering state-of-the-art services but also keeping in view global digital transformations by evolving into agile, digital and constantly learning organizations.

This digitalization process has seen the company make a shift in its organizational strategy to introduce more sustained growth. By adopting a leaner, more agile operating model, through automation of various processes, Jazz is not only looking to reduce its cost base, but also improve upon its service delivery mechanism and customer support operations. Unfortunately, this direction will impact about 50 Jazz Customer Care employees nationwide.

“It is imperative to understand that these decisions are never easy and are taken with extreme care and due diligence,” said Asif Aziz, CCO – Jazz.

Jazz is continuously evolving and bringing increased automation into many of its processes in line with the global digital shift. The result is that certain positions which were once critical may no longer be needed because of an industry-wide shift.

Keeping this in mind, the operating model of the Customer Care Organization will evolve and this, unfortunately, means a reduction of certain roles.

Such transitions can be painful and we are committed to treating the affected employees with the utmost respect as they transition to new opportunities.

All affected employees are being offered a sizable severance package that is in line with company and Group policies and above the industry benchmarks. Jazz has also extended the medical benefits to all departing colleagues and their families for 2019.

Furthermore, they can continue to avail their airtime benefit as per the ex-employee package and the same applies to their friends and family packages as well.

By consistently evolving its organizational structure, framework, and processes, along with developing new, innovative product offerings, Jazz is set to take on the challenges in today’s business environment and rising customer demands, constantly adapting to change.

HMD Global, CGI, & Google Cloud in Partnership to Build Nokia Phones for the Future

Nokia

HMD Global, the home of Nokia phones, today announces a partnership with consultancy firm CGI and Google Cloud to move and store phone activation and performance data at the Google Cloud Region in Hamina, Finland.

The move will deliver an even better customer and device experience for Nokia phone users, by improving the speed and accuracy of device enhancements delivered to Nokia phones.

By using Google Cloud ́s advanced data analytics and machine learning technologies, combined with CGI´s cloud and data science expertise, HMD Global can fully leverage data analytics to benefit Nokia phone fans around the world.

The first Nokia smartphones to begin storing data to the new center will be new Nokia smartphones starting from the Nokia 4.2, Nokia 3.2 and the Nokia 2.2, with data from earlier Nokia smartphone models[i] being migrated to Hamina after the Android Q update starting later this year and completed in 2020.

Juho Sarvikas, Chief Product Officer, HMD Global, said:

Fans worldwide value our unique product promise; that every Nokia smartphone on Android One will receive regular security updates for 3 years, alongside OS upgrades for 2 years.

We want every Nokia smartphone to stay fresh for longer and to ensure everyone can enjoy the latest innovations from Google, and so we strive to bring the latest OS upgrades from Android faster than any other manufacturer. This is why consumers can rely on their Nokia smartphone, they just keep on getting better with time.

And today, we are taking another significant step forward in upholding their trust. Staying true to our Finnish heritage, we’ve decided to partner with CGI and Google Cloud platform for our growing data storage needs and increasing investment in our European home.

Additional levels of security, control and analytics-driven customer experience on your Nokia phone

This move further reinforces HMD Global’s commitment to adhere to all applicable European security measures and legislation, including EU data privacy regulations such as the General Data Protection Regulation (GDPR).

“Google Cloud and CGI were natural choices to be our strategic cloud partners thanks to our pre-existing close collaborations with them, which ensures that we’re implementing our leading data security and analytics technology at a global level. We want to remain open and transparent about how we collect and store device activation data and want to ensure people understand why and how it improves their phone experience. This change aims to further reinforce our promise to our fans for a pure, secure and up to date Android, with an emphasis on security and privacy through our data servers in Finland”, says Juho Sarvikas, Chief Product Officer, HMD Global.

“As Google matches 100% of its global, annual electricity use with renewable energy, the Google Cloud Platform doesn’t just meet HMD Global’s software and data needs, it also ensures the solution is fully sustainable, deepening our investment in the future,” adds Eva Fors, Managing Director, Google Cloud Northern Europe.

CGI created the world-class infrastructure between the back-end data collection and smartphones with an efficiently built architecture and optimized cost structure. HMD Global also leverages CGI’s expertise in advanced analytics to carefully operate and monitor the solution to maximize its potential.

“By implementing the latest data collection and analytics technologies combined with the expertise of CGI´s data engineers and scientists, HMD Global is able to enhance data security and learn from the customer experience. Analyzing the usage of the phones and user-satisfaction gives insights on how to develop the phones to deliver even better experiences and services for Nokia fans across the world”, says Martti Reilander, Vice-President, Advanced Analytics Solutions, CGI Finland.

Tax to be Imposed on Salaries Over PKR 20,000

income tax

The KP government has presented a PKR 900 billion budget for the fiscal year 2019-20

According to the provincial Finance Bill 2019, Income tax on KPK individuals making a monthly income of over 20,000 PKR a month and on government employees of grade seven and above will be imposed from July 1st, 2019.

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“All persons engaged in any profession, trade or employment, whose income is higher than 20,000 PKR per month but less than 30,000 PKR, would be liable to pay 1,000 PKR,” the documents read.

“People earning over 30,000 PKR per month but less than 50,000 PKR would pay 1,200 PKR in tax and people earning in the bracket of 50,000-100,000 PKR would pay 1,500 PKR in tax.”

  • Individuals whose earnings fall in the 100,000-200,000 PKR bracket would be required to pay 2,000 PKR in tax.
  • Those earning in the range of 200,000-500,000 PKR would be liable to pay 3,000 PKR in tax.
  • And those earning over 500,000 PKR per month would be required to pay 5,000 PKR in tax, the bill said.
  • Moreover, Federal and provincial government employees of grade 7-22 will be required to pay provincial income tax in the range of 1,000-3,000 in six different slabs.

The new income taxes have been imposed by the provincial government with the aim to increase the number of taxpayers and enhance tax collection by 54% to 53.4 billion PKR in the fiscal year 2019-20.

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Do you think this strategy will help the KP government achieve their target?

Let us know in the comments!

Stay tuned to Brandsynario for more news and updates.

Karachiites to Face Electricity Outages from Today as K-Electric Contract Ends

K-Electric

Karachiites are likely to face power outages from today as a 22-year old contract between K-Electric and Tapal Energy comes to an end.

Karachi requires 2,900 megawatts (MW) to function whereas it is provided 2,500MW. The city will lose another 123MW because of the contract expiry.

National Grid produces just 600MW of electricity. NEPRA has written a letter to the power division asking to provide extra electricity to K-Electic from the national grid.

As of now, K-Electric is in talks with Tapal Energy to renew their contract, reported a spokesperson from Tapal Energy.

Stay tuned to Brandsynario for more news and updates.

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Licenses to be Mandatory for Buying New Motorcycles: IG Sindh

bike
Credits: Permit.Bike

The Sindh Police Department has recommended separate driving learning permit mandatory for the purchase of new motorcycles.

This comes as a step towards preventing traffic accidents and collisions.

This suggestion came forth with Inspector General (IG) Sindh Police Syed Kaleem Imam in a high-level session.

The session was carried out to review measures for anti-motorcycle lifting, security and everything else in relation to it.

During the session, it was decided that a learning permit team will be established for the main markets.

Moreover, authorities were directed by IG Sindh to ensure that motorcyclists wear helmets and follow all traffic laws.

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Furthermore, he added that Karachi Police will be working in collaboration to curb motorbike theft and make the needed arrests against gangs who are involved in street crimes and violence.

It was also shared that official notification will be sent out to Pakistan Standard and Quality Control Authority (PSQCA) to make installation of hook-locks a part of the law for the manufacturing companies.

Additional Inspector General Karachi Dr.Amir Shaikh, representatives of driving license branch, FIA, crime investigation, representatives of driving license branch, Sindh headquarters, traffic police, operations, SSP Anti-Car Lifting Cell (ACLC), owners of motorcycle-manufacturing companies, and SSP Anti-Violent Crime Unit(AVCU) attended the session.

Stay tuned to Brandsynario for more news and updates.

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Mozilla Firefox Users Need to Update Their Browsers ASAP!

Mozilla Firefox

Mozilla Firefox users need to update their browsers right NOW! The company has released the latest security updates Firefox 67.0.3 and Firefox ESR 60.7.1 to fix a critical bug in the browser!

The bug allows hackers to exploit the user’s personal data, leaving their security absolutely vulnerable.

Mozilla’s official statement reads:

A type confusion vulnerability can occur when manipulating JavaScript objects due to issues in Array.pop. This can allow for an exploitable crash. We are aware of targeted attacks in the wild abusing this flaw.

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Hackers can use the unpatched version of the browser to access a malicious webpage that extracts personal data. US Cybersecurity and Infrastructure Security Agency also issued an alert for all users.

Mozilla Latest Security Updates

Looking for the latest updates? We have them!

Stay tuned to Brandsynario for more news and updates.

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Dawlance Manufactures Its 10 Millionth Unit – 40 Years Of Excellence!

dawlance

The market-leader in Pakistan’s Consumer-Electronics and Home Appliances market – Dawlance has now achieved another huge milestone, by manufacturing its Ten Millionth unit. Completing its 40 years of excellence, this enterprise is a fully owned subsidiary of Arçelik A.S. – The largest Turkish enterprise and the third-largest manufacturer in Europe.

The Chief Executive Officer of Dawlance – Mr.  Umar Ahsan Khan stated:

Dawlance is the biggest Turkish investment in the economy of Pakistan. Producing its 10 millionth Unit is the strongest evidence of the brand’s reliability.

It is an unforgettable moment for us as we enter this new era of consumers’ confidence.

The company is thankful to its over 4000 employees, our consumers, stakeholders, distributors, and dealers all over Pakistan, along with everyone else who contributed to the success and growth of the company.

The Head of Production at Dawlance – Mr. Ameen Ahmed expressed his delight and said;

We have come a long way since the company’s humble beginning, back in 1980, when a small assembly plant was established in Hyderabad.

Today, the company has grown tremendously, operating 3 large-scale manufacturing units in Pakistan. The 10 millionth product is a testament to our passion and commitment, to strengthen Pakistan’s industrial-base and economy

Through this resourceful collaboration, the most reliable brand has been established, to offer the highest quality electronics and services to Pakistani consumers. Our most innovative technologies also promise the conservation of energy.

Being a socially responsible organization, it generously contributes towards credible initiatives for community-development and other healthy socio-cultural activities, to create more economic opportunities and empower its consumers.

It caters to consumers’ 3 different functions; Food Care, Fabric Care and Home Care with a wide range of appliances including; Refrigerators, Freezers, Air-Conditioners, Microwave Ovens, Built-in Ovens, Hoods and Hobs, Washing Machines, Water Dispensers, Dishwashers, and small kitchen appliances.

Consumers can enjoy the ‘Grand Warranty’ on all Dawlance products sold all over Pakistan, without paying additional costs or any registration process. All Dawlance Refrigerators and Freezers come with a 12 Years Compressor Warranty (including Inverter and non-inverter technology). All its new models of Washing Machines are covered by a 10 Years Motor Warranty.

With a continued focus on customer care and after-sales service, it always exceeds the customers’ expectations. With creating newer technologies, every employee is inspired to ensure compliance with global standards and best practices at every level. A nation-wide ‘After Sales network’ provides 24/7 Customer-Care, while Technical-Collaborations with Arçelik’s global plants in Turkey, Russia, Romania, Thailand, and South Africa are also nurturing expertise at Dawlance.

More Scholarships for Pakistani Students to be Announced: EU Ambassador

eu scholarship for pakistan

It was announced by European Union Ambassador to Pakistan H.E. Jean-Francois Cautain on June 18th that more scholarships for Pakistani students would be offered.

The scholarship opportunities would be available to both male and female Pakistani students. This was announced during the ambassador’s visit to Bahauddin Zakariya University yesterday.

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His visit was conducted in hopes that the BZU would become a modern university soon. He also offered assistance for international cooperation in the promotion of a variety of languages in the varsity.

Director Academics Dr Abdul Aleem Khan briefed the ambassador about the history of the varsity, its disciplines, and future plans for the promotion of education.

Dr Muhammad Shoukat, Dr Muhammad Shafqatullah, Dr Akbar Anjum, Dr Umar Farooq and Pirzada Mian Qamar Abbas were also present on the occasion.

The ambassador added that the European Union was already in cooperation with Pakistan in the industry of Agriculture and hi-tech, and aimed to improve ties with Pakistan in the field of History and Culture as well.

He highlighted that Pakistani students were already availing scholarships from the EU, however, the top of the list countries in terms of availing scholarships were Mexico, Brazil, Pakistan and India respectively.

Are you excited to learn about the upcoming EU scholarships for Pakistani students?

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Let us know in the comments!

Stay tuned to Brandsynario for more updates.

PTCL Connecting Pakistan Through Sports

pakistan cricket team

Pakistanis have a unique bond with cricket – a sport taking over the entire nation by storm whenever there is a tournament, whether national or international. Irrespective of the fact that it is not even our national game, we still witness passion and glory associated with cricket and Pakistan.

It is a heart-warming and inspiring sight when our cricket team enters the pitch in their green shirts and strive to give us a win and make us all proud. Every single citizen, whether it is a 10-year-old child, a mother of four kids or a grandparent, will get excited about Pakistan playing in a match.

People will be glued to their screens, whether on TV or online. Where screens aren’t available, the commentary is being aired on handset radios at home or dhabbas and on almost every car radio tuned in to the live updates, no matter which part of the world it is being played in.

Restaurants in major cities will air the match live, giving us all a chance to display our patriotism together. Once the fever catches on, Pakistanis will go out of bounds in cheering their heroes on.

How the entire nation is brought together by a game is something truly amazing. It is such a strong connection that our national companies and organizations also support cricket teams and tournaments for promoting the sport domestically and internationally, for their brands to connect with their audience.

One such company who has always connected and supported the nation throughout the years is Pakistan Telecommunication Company Limited (PTCL), the national carrier having ‘Pakistan’ in its very name. When PTCL announced its official partnership with Islamabad United in the 3rd edition of Pakistan Super League (PSL) 2018, it reinforced its strong bond with Pakistan and the sport that unifies the whole nation.

PTCL’s partnership with Islamabad United had a lot of heart as it displayed strong support for the game within the country. With this partnership, the Islamabad United team went on to play on the pitch, proudly wearing the PTCL logo on the back of their shirts and brought over the PSL Trophy to the PTCL Headquarters in Islamabad after winning the tournament. Everyone present on the occasion was able to revel in the victory, giving the organization immense pride.

PTCL also sponsored Pakistan’s National Cricket Team in T20I 2018 for New Zealand, West Indies & Scotland tours. With consistent victories, Pakistan topped the ICC T20 Team Ranking, thus contributing towards PTCL’s continuous efforts and support to bring back international cricket to Pakistan.

Besides cricket, PTCL has also supported hockey. It sponsored the ‘Hockey Hall of Fame World XI Pakistan Tour’, which was called PTCL Hockey Cup 2018. Two exhibition hockey matches were played during this tournament, between Pakistan National Hockey team and visiting All-Star Team World XI with renowned international players in Karachi & Lahore. PTCL’s aim for this tour was to elevate the sport in the country and open doors for international hockey in Pakistan.

As a national organization, PTCL is at the forefront of promoting sports in the country through sponsorship of teams and sports events. Companies like PTCL that represent a vast array of cultures, ethnicity, and geographical backgrounds, should always be collectively striving towards the common objective of engaging in healthy activities and to highlight Pakistan’s burgeoning talent.

Shamaeel Ansari | CEO Shamaeel Fashions | Brandsynario CEO Stories

Shamaeel Ansari, one of the pioneer designers of Pakistan’s fashion industry launched her brand Shamaeel Fashions in 1987. The luxury brand has always had a signature attitude towards its clothing, its reflection and its expression creating a hallmark in 34 years.

#CEOstories #CEO #Shamaeelfashions #Pakistan

PUBG Weapon Mastery to be Introduced in Next Update!

PUBG Weapon Mastery

PlayerUnknown’s Battlegrounds (PUBG) next update will be a big one for all PlayStation 4 and Xbox One owners!

The gamers will be able to enjoy some of the features that PC users were able to make most of.

According to Comicbook, tactical markers and the new weapon mastery system are among the items on the agenda for the next console update that’s scheduled to drop on June 27th.

Loot rebalances, new controller schemes and the ability to auto-equip attachments to your weapons are other notable features shipping in the same update as well.

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Weapon Mastery

  • New progression feature in PUBG with unique, awesome, and free rewards
  • A new avenue for players to improve their weapon skills

Tactical Marker

  • The map now has six marker options to choose from depending on the situation

Second Erangel Loot Spawn Rebalance

  • Increased spawn rate of AR, DMR, and SR
  • The featured map will be changed to Erangel from Sanhok with the June Update

Vikendi Loot Spawn Rebalance

  • Blue Zone adjustment
  • Increased spawn rate of AR, DMR, and SR (especially SR)

Auto Equip Attachments

  • We understand that handling attachments with the controller can sometimes be difficult and players would sometimes avoid early combat due to having insufficient time to equip attachments
  • To solve this, we created an auto-equip attachment feature to reduce time when equipping needed attachments. Less time in your inventory means more time for battle!

Controller Preset C

  • Like the above auto-equip feature, we are focusing on improving the overall player experience during battles
  • On the controller, leaning is configured to thumbsticks and we understand it can sometimes affect your movement and aim
  • Controller Preset C moves the bindings of leaning from the thumbsticks to the bumper buttons. More details coming soon!

PUBG’s next console update with all these features is scheduled to land on the PlayStation 4 and Xbox One on June 27th.

Stay tuned to Brandsynario for more news and updates

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Source: Comicbook

Sania Mirza Snaps at Veena Malik for Unwanted Parenting Advice

SANI MIRZA VEENA MALIK

Recently a video of the athletic, inter-racial power couple Shoaib Malik and Sania Mirza with their child has been making rounds on social media.

In the video the celebrity couple can be seen having dinner and sheesha.

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There are two main reasons why it is going viral:

  1. They were shot having a jolly good time the night before Pakistan lost the match to India.
  2. They were spotted having sheesha when theirchild was accompanying them.

Naturally, the couple did not appreciate it as it was an invasion of their privacy. When Sania called out Mohammad Umar Khan, the Twitter user who had tweeted the video, Umar deleted his tweet. Hence, the tweet is now unavailable but Saia’s response to it remains.

Among fans and followers heavily criticizing the duo for the above mentioned reasons, Veena Malik’s tweet stood out as Sania chose to respond to it right away too, igniting a spat between herself and Veena.

“It’s none of your business, and I care about my son a lot more than anyone else does,” Sania snapped, clearly indicating the wiser thing for Veena would be to back off.

Sania clearly refused that she was at a sheesha place to begin with. Moreover, in another tweet (that she deleted later on), she took a dig at Veena reminding her of the indecent magazine cover she was once featured on.

Veena being her unapologetic self, stood her stance firmly and defended herself by reiterating that the said magazine cover’s image was morphed to make it seem indecent.

Here’s what fan and followers had to say about the debate.

Many seem to be in support of Sania Mirza and her complain of having her personal life invaded into, being told what to do as a mother, and being held responsible for Team Green’s loss.

On the other hand, however, many fans are condemning Sania for stooping low enough to drag Veena’s controversial past into the argument.

Later Shoaib Malik also took to Twitter to express his views on the fiasco during the World Cup 2019.

Who do you think is right and justified? Let us know in the comments!

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Stay tuned to Brandsynario for more news and updates.

World Cup 2019: Ranveer Singh Consoles Pakistani Fan by Saying “They’ll be Back!”

ranveer singh

After Pakistan’s disheartening loss to India at World Cup 2019, fans felt broken because their team did not perform up to the mark.

A number of them took it to social media to express their anger and a lot even broke their TV screens as a result.

However, for one Pakistani fan, Ranveer Singh became the friend in need. The Gully Boy superstar told a fan not to worry as there will always be a next time, followed by, the boys are committed to the game and will be back!

There’s always next time. Don’t be dishearted. Played well. Boys are committed, dedicated, they’re professionals and they’ll be back.

It was very refreshing to see how warm and welcoming the superstar was towards his fan and how very high-spirited he remained.

What are your thoughts about Pakistan’s loss?

Stay tuned to Brandsynario for more news and updates.

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Nadia Hussain & Other Celebrities Laud Pakistani Model for Calling Out Colorism!

mushk kaleem nomi ansari

Over the weekend emerging model, Mushk Kaleem took to her social media accounts to call out the colorism in the Pakistani fashion industry.

24-year-old Mushk Kaleem kick-started her career in 2017 and there has been no stopping her since then.

Recently she was also nominated for the Lux Style Awards’ Best Emerging Talent in the Fashion category.

Sanam Baloch’s TikTok Video of Sheikh Rasheed Mimickery Goes Viral

 

Here is what she had to say about the common color discrimination in the fashion industry of Pakistan:

Addressing to the brands whose requirements for their brand collections include casting a pearl white model to please the Pakistani eye, Kaleem has categorically asked them to not consider hiring her.

Mushk also said something very important in the comments.

“A lot of people still can’t move on from the whole ‘fair and lovely’ narrative.”

A number of celebrities including Nadia Khan, Nomi Ansari, Tabesh Khoja and the likes were seen supporting her soon after she posted her strong, unapologetic opinion.

Do you think the bold and fierce Mushk is right about the widespread colorism in Pakistan?

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Let us know in the comments!

Stay tuned to Brandsynario for more updates.