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New Budget For FY2024-25 Leaves Salaried Class Shocked!

Federal Minister Announces Budget
Image Source: Business Recorder

Following the release of Pakistan’s budget for the fiscal year 2024–2025 yesterday, there is a noticeable feeling of shock that sweeps across the country. The public seems to be confused and concerned about the government’s budget plan, which was hailed as a way to get the nation through economic difficulties. But ultimately, this year’s budget announcement is only about to make things more difficult for the people. Let’s have a closer look at the highlights of the recently announced budget.

The Common Man’s Nightmare

The budget for FY2024-25 of 18.9 trillion Pakistani rupees ($67.84 billion), sets high goals in the face of difficult economic conditions. The administration intends to deal with a 6.9% GDP budget deficit while aiming for 3.6% economic growth. With defense spending projected to cost 2.1 trillion rupees and debt servicing is predicted to consume a staggering 9.8 trillion rupees!

The Federal Board of Revenue (FBR) has set an enormous tax revenue target of Rs. 12.9 trillion of the Budget For FY2024-25, which has left many people shocked. This number is a considerable increase over prior years, suggesting that the government will tighten its grip on tax evaders while the salaried class prepares for the consequences.

All The Important Details From Budget FY2024-25

While the budget for FY2024-25SaU cover’s a vast spectrum of domains, we’ll be focusing on the more important aspects. These will in one way or another be directly linked to your average salaried individual. Here are the highlights from the budget announcement of 2024-25:

  1. New Income Tax Slabs: The first thing under crosshairs is the tax slab for the average salaried individual. According to the budget for FY2024-25; the tax rate will be applicable from the 1st of June, 2024 and sees an increase in rates where anyone earning between Rs. 600,000 – Rs. 1,200,000 will be taxed double at a rate of 5% of their annual salary exceeding Rs. 600,000.
    For those ranging above Rs. 1,200,000 and below Rs. 2,200,000, individuals will have to pay a staggering base 15% of their yearly income showing an increase of 2.5% from the previous year. On top of this, they will also be forced to pay a fixed tax of Rs. 30,000. This trend gets worse as you go higher on the tax bracket. More tax brackets are covered in the following image:

  1. Increase In Petrol Prices: The federal government has also increased levy on petrol by a staggering Rs.20, this sees it going from Rs.60 to Rs.80. This sudden increase in levy will ultimately have a ripple effect on numerous amenities such as transport, production and living expenses. Apart from the rise in fuel prices, the government has suggested raising the tax on light diesel oil. There will be an increase in the development levy on light diesel oil from Rs. 50 to Rs. 75 per liter!
  2. Vehicle Tax Registration: In another shocking turn of events, in place of engine capacity, the federal minister stated that pricing will determine the advance tax on car registration. So you can forget about paying a minimal tax on smaller vehicles, instead their actual values will determine the tax percentage.
  3. Phone Pricing: The mobile market proves to be one of the biggest sources of money, specially in cities such as Karachi. According the the new budget, different phone categories will be taxed an astonishing 18% of their value! This means if you’re looking at smartphones for Rs. 50,000, their new price is officially Rs. 59,000 after taxes. We will also see a eye-watering tax of 25% being implemented on smartphones costing more than $500.
  4. Import Items: The federal minister made the decision to no longer exclude luxury car imports from taxes. It has been agreed to raise the $50,000 import vehicle’s taxes and levies. The import tax on glass goods has also been removed by the government. The rate of import levies on steel and paper goods will be raised, as planned. The only exception to import items are essential goods which will not be taxed.
  5. Tax On Cigarettes & Nicotine: According to reports, the government intends on cracking down on factories where fake cigarettes are being reproduced. Not only this, but according to the budget, to deter people further away from drugs, the government has made the decision to tax the materials used to make cigarettes by Rs. 44,000 per ton! Nicotine pouches will also see a FED at a rate of Rs. 1200 per kg.
  6. Branded Apparel: In an attempt to raise the GST on textile goods, the federal minister declared in his address that the government has placed an 18% sales tax on branded clothing, shoes and other imported leather goods in the country.

    Property Construction FY2024-25
    Image Source: Economic Times
  7. Property & Construction: If you thought buying a house for your family was difficult in this economy, well it certainly just got more harder. The minister said that a 5% tax will be applied to the acquisition of new plots as well as residential and commercial real estate. FED on cement used in construction of new homes will be increased to Rs.3 per kg. Not only this, but a 15% tax will be imposed on filers and 45% on non-filers when dealing with property.

Other Affected Sectors And Details From Budget FY2024-25:

While these details might not affect the average salaried class individual in Pakistan, here are a couple of other aspects discussed in the new budget:

  1. Education Scholarships: The government has announced more scholarship programs to be introduced in order to cater more students. An estimate of 10 million students are to be catered according to the new budget.
  2. Solar Industry: In order to support the solar panel business, the coalition government  eliminated import taxes on equipment, including raw materials used in the production of solar panels, inverters, and batteries, as well as plant machinery and associated equipment.

    Solar Panels FY2024-25
    Image Source: ArabNews
  3. Power Generation: Another sight for sore eyes is the allocation of funds for the water resources in the country. Rs. 206 Billion will be allocated which will be distributed amongst the Mohmand, Diamer Bhasha Dams and Chashma Right Bank Canal.
  4. Aviation: Major airports of the country are to be outsourced instead of running them locally and a whopping Rs. 622 billion worth of liabilities have been transferred from PIA.
  5. Increased Salary & Pension: It is reported that government employees from grades 1 thru 16 will see a hefty increase of 25% in their salaries & pensions. While grades above that will receive a handsome increase of 20% in their salaries & pensions as well.
  6. Kissan Package: The budget for FY2024-25 also stated that Rs. 5 billion ha been set aside for farmers’ packagers and that the government has chosen to capitalize on private sector involvement in this area.
  7. Benazir Income Support: The minister stated that a 27% increase in funding has been suggested for the Benazir Income Support Program. The BISP fund would grow to an astonishing Rs. 593 billion! This will in-turn support 0.7 million more people than the previously allocated amount.
  8. Inflation: While this is a hard pill to swallow, the government aims to reduce inflation in the country yet again. The plan is to keep inflation at a steady rate of 12% for the FY2024-25.

Concluding Remarks

The silent pain that the average person endures is ignored in the midst of all these discussions. It appears that the budget does not adequately meet the people’s urgent needs, even though its goal is long-term stability. The government has failed to time-and-time again meet the real requirements of the people and this year looks no different.

The release of the budget for FY2024-25 has resulted in a dire outlook for the upcoming year for the typical Pakistani. The already high cost of living is expected to rise much more. The relief efforts that have been implemented are minimal and hardly begin to address the financial struggles that Pakistani households endure already.

The Budget For FY2024-25 is a sobering reminder of the fine line Pakistan must walk between social welfare and budgetary sustainability as it navigates the economic recovery. It is a call to action for the government to make sure that its citizens are not left behind in the pursuit of economic resilience, in addition to setting lofty goals which might not even be achievable. All we can do now is wait…and hope, as always.

Stay tuned for more insights like these; this has been your average salaried individual Zayaan, Signing Off!

Budget 2023-24: Pakistan Government Unveils New Revenue Measures

Budget 2023-24: Pakistan Government Unveils New Revenue Measures
Source: Global Village

The Pakistani government has recently unveiled new revenue measures amounting to Rs223 billion in its latest budget announcement. These measures are in addition to the taxes introduced in the mini-budget announced in mid-February, which will remain in effect. The government aims to generate over Rs500 billion in additional revenue for the tax year 2023-24 through these measures, which include raising the general sales tax from 17 percent to 18 percent, imposing a 25 percent sales tax on luxury item imports, and increasing taxes on cigarettes and drinks.

Key Highlights

  • The government plans to share the tax details with the International Monetary Fund (IMF) and expects that the Fund will not raise any objections, as all their concerns have been addressed.
  • The government intends to allocate Rs23 billion to industries and individuals under the revenue relief changes announced in the Finance Bill 2023. This relief includes Rs13 billion in customs duty and Rs10 billion in income tax. However, no relief has been announced in sales tax and excise duty.
  • The government is optimistic about achieving a 28 percent higher revenue target for the next fiscal year, based on a projected GDP growth of 3.5 percent, average inflation of 21 percent, and the revenue measures outlined in the budget.
  • To promote various sectors, the budget offers major relief in the IT sector for exports, solarisation, agriculture, and real estate.
BUDGET 2023-24: 'Populist' measures in trying times - Newspaper - DAWN.COM
Source: Dawn

Income Tax

  • The Finance Bill proposes the continuation of the super tax but with fair adjustments for individuals earning over Rs150 million. Three new income levels have been introduced: Rs350 million to Rs400 million, Rs400 million to Rs500 million, and above Rs500 million. These income brackets will be subject to tax rates of 6 percent, 8 percent, and 10 percent, respectively.
  • Other income tax changes include a 0.6 percent withholding tax on citizens not on the Active Taxpayers’ List (ATL) when they withdraw cash exceeding Rs50,000. The withholding tax rates on goods supply, services, and contracts will increase by 1 percent, with exceptions for specific items. Furthermore, a final withholding tax of 10 percent will be charged on bonus shares issued by a company, or 20 percent for non-filers of tax.
  • The Finance Bill also proposes adjustments to the withholding tax rates on payments to non-residents using debit/credit or prepaid cards. Similarly, an adjustable advance tax of Rs200,000 will be charged when issuing a work permit/visa for a foreign domestic helper.

Sales Tax and Excise Duty

  • In terms of sales tax and excise duty, the government has made certain adjustments. Sales tax has been withdrawn on edible products sold in bulk under brand names or trademarks. The tax rate has increased from 12 percent to 15 percent on supplies made by point-of-sale (POS) retailers dealing in leather and textile products.
  • Furthermore, a federal excise duty (FED) has been imposed on energy-inefficient fans and incandescent bulbs at rates of Rs2,000 per fan and 20 percent ad valorem, respectively. The scope of FED on services has been expanded to include royalty and fees for technical services.
  • Sales tax has been exempted for another year ending June 2024 on contraceptives and accessories, plant saplings, combine harvesters, dryers for agricultural products, no-till-direct seeders, planters, trans-planters, other planters, bovine semen, and the import of IT equipment by IT and ITeS exporters registered with the Pakistan Software Export Board.
  • In the federal capital, a 15 percent tax will be charged on electric power transmission services. The rate has been reduced to 15 percent from 16 percent on IT-based system development consultants. A lower rate of 5 percent is proposed for services provided by restaurants and other food outlets if payment is made through debit or credit cards, mobile wallets, or QR scanning.
Key highlights of budget 2023-24 - Business & Finance - Business Recorder
Source: Business recorder

The Pakistani government’s new budget is a mixed bag. On the one hand, it raises taxes on a number of goods and services, which will likely lead to higher prices for consumers. On the other hand, it also provides some relief to certain sectors of the economy, such as the IT sector. Overall, the impact of the new budget on the Pakistani economy remains to be seen.

What are your thoughts on this? Let us know in the comments below.

Stay tuned to Brandsynario for the latest new and updates.

Sindh Government Announces Shift To Solar Power For Major Hospitals

Sindh Government Announces Shift To Solar Power For Major Hospitals
Source: PakTV

The Sindh government has taken a significant step towards sustainability by announcing plans to shift major hospitals in the province to solar power. This initiative is part of the government’s larger solar power plan, aimed at reducing dependence on traditional energy sources and promoting clean, renewable energy solutions. The announcement was made by the Provincial Minister of Sindh for Energy, Imtiaz Ahmed Sheikh, during the inauguration of a solar power park in the Karachi press club.

The logistics of the plan

The solar power park, with a capacity of 60KV, will play a crucial role in meeting 90 percent of the press club’s power needs. This is a significant milestone in the government’s efforts to harness the power of the sun and provide sustainable energy solutions. Minister Sheikh also highlighted that government buildings, prisons, and schools will be included in the solar power plan, with the aim of ending electricity load shedding in the province.

Sindh govt announces to shift govt offices to solar power - Pakistan Observer
Source: Pak Observer

The minister emphasized that the government’s objective is to address the economic crisis and uplift the country. By investing in solar power, the government hopes to create a more sustainable and self-reliant energy sector. Minister Sheikh took the opportunity to criticize the PTI government, accusing them of hindering power projects in Sindh. He expressed confidence that the PPP (Pakistan People’s Party) will secure victory in the upcoming elections, highlighting their commitment to promoting renewable energy and sustainable development.

Provincial and Federal agenda aligning

This announcement from the Sindh government aligns with the federal government’s efforts to embrace solar power. Earlier, Prime Minister Shehbaz Sharif directed the conversion of all federal government buildings in Islamabad to solar power within a strict timeframe of seven weeks. This directive showcases the government’s determination to reduce the country’s reliance on imported fuel and embrace renewable energy sources. The prime minister also instructed officials to initiate solarization projects in other parts of the country, extending the benefits of solar power to various regions.

With solar mosques and schools, Pakistan's northwestern province pushes clean energy | Arab News PK
Source: Arab News

The shift to solar power for major hospitals is a commendable move by the Sindh government. Solar energy offers a clean and sustainable alternative to traditional power sources, reducing carbon emissions and promoting environmental preservation. By embracing solar power, hospitals can ensure a reliable and uninterrupted energy supply, leading to improved healthcare services. Moreover, the initiative to expand solar power to government buildings, prisons, and schools will have a significant impact on reducing electricity load shedding and enhancing energy efficiency in the province.

The Sindh government’s commitment to renewable energy is a step in the right direction, contributing to the overall development and sustainability of the province. It sets an example for other regions and institutions to follow, encouraging the adoption of clean energy solutions and reducing dependence on fossil fuels. With continued efforts and investments in solar power, Pakistan can pave the way towards a greener and more sustainable future.

Stay tuned to Brandsynario for the latest news and updates.

The Untapped Potential Of Women In Pakistan

Pakistan has a lot of potential for growth but undeniably, one of the biggest untapped resource is its significant female population that still awaits inclusion in the national economy. As per the World Economic Forum’s 2021 Global Gender Gap Report, Pakistan ranked 153rd out of 156 countries, which indicates massive strides the country needs to take to ensure gender diversity and inclusion of women in its socioeconomic mainstream.

Source: Pakistan Labour Force Survey 2020-21

As per the last published Pakistan Labour Force Survey 2020-21, numbers show stark disparities along gender lines. Women’s participation in the national labor force is most concerning being 21.4 per cent of the country’s working-age population, as against the male labour force marked at 67.9 percent.
We interviewed Rabel Sadozai, the newly appointed Director Marketing and Sales at Fatima Fertilizer and the first female to hold such a prominent position in Pakistan’s agriculture and fertilizer sector, to discuss the potential role of Pakistani women to promote the country’s socio-economic prosperity and what it will take towards its realization.

B: How important is it to be recognized as the first woman in Pakistan’s agriculture sector to hold a senior-level management position?

RS: I consider this recognition as a true representation of millions of empowered women, directly or indirectly associated with the agriculture sector of Pakistan. It gives me the opportunity to use my influence for the betterment of farmers in general and female farmers in particular. A recent example of this commitment was marked by Sarsabz – the flagship brand of Fatima Fertilizer, hosting a special panel discussion at the Pakistan Pavilion in Dubai Expo 2020 to celebrate our three exceptionally inspiring female farmers and share their inspirational stories with the World.


The guest panelists included Rabia Sultan – progressive farmer from Muzaffargarh who defied all odds in a male-dominated profession, Nazo Darejo – a brave woman from Sindh who sacrificed a great deal to protect the piece of land she called home and whose inspirational story was highlighted by Sarsabz through a special web series called ‘Kissan Kahani’ to a wide online audience, and Azra Mehmood Sheikh – a progressive farmer from Bahawalpur who actively advocates about the hardships faced by farmers in South Punjab.

Being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.

B: Tell us about your journey of nine years at Fatima Fertilizer and your key accomplishments related to marketing communications?

RS: I was able to achieve a number of goals during my nine years at Fatima Fertilizer, and I took on as many marketing communication challenges as I could, but being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.


Over the years, I’ve used data to establish how Fatima Fertilizer’s products are giving on average 10% greater yields as compared to conventional fertilizer. This brand promise has been purposely communicated in such a manner that it shows how a farmer can create a better life for himself and his family that leads to prosperity of the village and eventually impacts Pakistan’s GDP as agriculture contributes on average 22-25%.
We also launched true farmer stories under Kissan Kahani to help educate our stakeholders on the impactful role our farmers are playing in helping sustain Pakistan’s food security.
Overall, our efforts have been duly recognized not only by local platforms such as the Pakistan Digital Awards but also the global ones including MARCOM, AVA, and Effies.

B: In your opinion, what factors are responsible for the under-representation of women within the corporate and civil sectors of Pakistan?

RS: Women may be under-represented in these sectors but not in the agriculture sector. Women are extremely empowered on the rural side to help not just with domestic housework but field work and livestock farming as well. I feel it is my responsibility to clarify this common misconception. As far as corporate and civil sectors are concerned, I feel women are deprived of an environment that helps them balance work and home responsibilities efficiently. The key to my success was not only my ability to effectively manage the roles of a team leader, manager, wife, mother, and so on, but the fact that I was given an environment where I was empowered to manage and balance these roles. Employers whether government or private need to realize that the needs of women are different from men. We need policies and benefits that match their circumstances. For example, women need to feel secure while stepping out of their homes for work, they need to be given daycare facilities or an equivalent allowance to manage it, maternity leaves and so on. According to recent studies, the gender-wage gap in Pakistan has reached 55.6 percent, which is concerning, to say the least, because a woman has to weigh the benefits of her working against the associated costs.

B: How many Pakistani women are currently engaged in Pakistan’s agriculture sector and how can they claim more important roles within this industry?

RS: Currently, more than 22 million women work in the agriculture sector and contribute to the advancement of this sector. As per an earlier issued report by UN Women titled “Rural Women in Pakistan-Status Report 2018”, agriculture is the main labour activity of rural women with approximately 75 percent of women employed in the agriculture sector. The empowerment of these rural women and the realization of their human rights, in addition to their important role in nation-building, is essential for achieving the Sustainable Development Goal (SDG) related to gender equality.
Women need education foremost followed by skill-set enhancement. Companies like ours work with a lot of progressive females and seek to empower them by giving them an opportunity to project their work. For example, we recently helped Ms. Jugno Mohsin, a female farmer who worked to revive a dying breed of local cotton called ‘Khaki Desan’, by providing her with the technical knowledge and giving her the opportunity to create a fabric from this cotton which can be marketed to a global audience.

B: How important is women’s participation to achieve overall economic growth and prosperity for the country?

RS: I think our founding father, Quaid-e-Azam made it clear that women had to work side by side with men if we are to transform Pakistan into a strong and prospering nation. Now whether we do it starting from our homes, schools, offices or factories is dependent on a mix of our own capabilities and opportunities available to us. Women are almost 50% of Pakistan’s population, so there is no question that a big responsibility rests on our shoulders to help develop our home i.e. Pakistan, and I believe being aware of this responsibility is the first step we need to take.

Coronavirus Outbreak Live Updates: Here’s All You Need To Know!

Source: Valley Morning Star

Update: 3rd April 2020

Philippine President Rodrigo Duterte has given out a warning that he would order the country’s police and military to shoot anyone who would violate the laws during a month-long lockdown of the island of Luzon, to contain the spread of the novel coronavirus.

Here’s what he said addressing to the nation late at night, on Wednesday.

Let this be a warning to all. Follow the government at this time because it is critical that we have order,”



The coronavirus pandemic has affected the world in the worst possible manner. As it is spreading rapidly throughout the globe, the economy, the events industry, airlines and tourism have taken a huge hit!

With thousands of people affected and killed by this horrifying disease, this doesn’t seem to end anytime soon. However, countries worldwide are taking strict actions against this deadly.

Meanwhile, here’s all you need to know about what’s going around in the world in regards to coronavirus aka COVID-19.

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Aamir Ibrahim | CEO Jazz | Brandsynario CEO Stories

Whilst we are successful, we are only as good as our next game- so we can not never be complacent. Aamir Ibrahim, CEO Jazz talks to us about the office culture, success stories, diversity and practices at Jazz while on an office tour at the Headquarters in Islamabad. #jazz #ceo #ceostories

White House Rejects Reports of Trump’s Visit to Pakistan

white-house-rejects-reports-of-trumps-visit-to-pakistan

The White House dismissed reports that US President Donald Trump will visit Pakistan. A White House official said on Thursday, “A trip to Pakistan has not been scheduled at this time.” This statement followed a Reuters report quoting local news channels saying Trump would visit Islamabad in September and later travel to India.

The Foreign Office spokesperson said he was unaware of Trump’s expected visit. A US embassy spokesperson in Islamabad told Reuters, “We have nothing to announce,” and added that the White House could confirm the president’s schedule.

Anadolu said diplomatic sources also denied claims of Trump’s visit to Pakistan on September 18.

Foreign Ministry sources called the news about Trump’s trip “fake” because the US president will visit the UK between September 17 and 19. A senior ministry official said, “We have no information about any such visit. If there is any such thing, the Foreign Ministry will officially announce that.”

A local news channel earlier reported that Trump was expected in Pakistan on September 18, citing unnamed ministry officials. An international news agency and several media outlets picked up this report. However, the news channel later withdrew the story and apologised for running an “unconfirmed” report.

The official schedule confirms Trump will visit the UK from September 17 to 19. These dates contradict earlier claims about a Pakistan trip.

Officials said they would announce any visit by the US president through proper diplomatic channels. They also urged people not to believe unverified reports in the media.

Stay tuned to Brandsynario for latest news and updates

Cockpit Audio Suggests the Captain Had Cut Fuel in Air India Crash

cockpit-audio-suggests-captain-cut-fuel-in-air-india-crash

A cockpit voice recording from the Air India flight that crashed last month supports the idea that the captain turned off the plane’s fuel supply, according to a source familiar with early findings by US officials.

The crash happened on June 12 in Ahmedabad, India, killing 260 people. A source told Reuters that the first officer, who was flying the Boeing 787, asked the captain why he had moved the fuel switches into a position that stopped fuel from reaching the engines. The first officer also requested that the captain restore the fuel flow.

The source, who chose to remain anonymous because the case is still being investigated, said this was based on a US assessment. However, the information isn’t in a formal report yet, and the investigation is ongoing.

There was no video recording from the cockpit that clearly shows who flipped the fuel switches. However, the cockpit dialogue points toward the captain, based on the early review.

The Wall Street Journal was the first to report this on Wednesday about what is now considered the world’s deadliest aviation accident in the last ten years.

India’s AAIB Denies Premature Conclusions

India’s Aircraft Accident Investigation Bureau (AAIB), which is in charge of the investigation, stated on Thursday: “Certain sections of the international media are repeatedly attempting to conclude selective and unverified reporting.”

They added that the investigation is still in progress, and it is too early to decide anything for sure.

Most air crashes happen due to multiple factors. As per international rules, a final report is expected within a year of the incident.

The AAIB’s initial report, released on Saturday, said that one pilot asked the other why the fuel had been cut, and the other replied that he didn’t do it.

The report did not confirm which of the two, Captain Sumeet Sabharwal or First Officer Clive Kunder, said which line. Captain Sabharwal had a total flying experience of 15,638 hours, and First Officer Kunder had 3,403 hours of flying time.

According to the report, the fuel switches were turned from “run” to “cutoff” just seconds after takeoff, one after the other. But it didn’t mention how or why they were switched.

Right after the plane lifted off, security camera footage showed that a backup energy device, the ram air turbine, was deployed, a sign that the engines had lost power.

The plane lost thrust and reached a height of 650 feet before it began to descend.

Though the fuel switches were quickly turned back to “run” and the aircraft tried to restart the engines automatically, the jet was already too low and too slow to recover, aviation safety expert John Nance told Reuters.

The report said the aircraft hit trees and a chimney before crashing into a medical college building. Nineteen people on the ground and 241 out of 242 people onboard were killed in the fireball.

Stay tuned to Brandsynario for latest news and updates

Google Pixel 10 Launch Date Confirmed: Here’s What You Need to Know

google-pixel-10-launch-date-confirmed-heres-what-you-need-to-know
Source: Times

Hype is building: Google officially confirmed its big hardware event, Made By Google 2025, will take place on August 20, moving from Mountain View to New York City.

Enthusiasts expect new smartphones, robust AI-powered features, and increased Pixel ecosystem innovation. With speculation about new chipsets, foldables, and camera improvements, here’s what’s most important:

The Big Reveal: Date, Venue & Format

Google formally put the Pixel 10 launch on August 20, 2025, starting at 1 PM ET (10 AM PT) in NYC, with an international livestream anticipated. This change back to New York is a deliberate one.

Following the Pixel 9 launch last August 2024, Google inadvertently created a void around Apple’s September iPhone reveal. This year’s August timing puts Pixel 10 in position as a prime fall contender.

Pre-orders should begin that day with units shipping as soon as August 28, just in time for holiday shoppers.

google-pixel-10-launch-date-confirmed
Google Pixel 10 Launch Date Confirmed

In contrast to past rollouts, the Pixel 10 lineup will consist of four devices:

  • Standard Pixel 10
  • Pixel 10 Pro
  • Pixel 10 Pro XL
  • Brand-new Pixel 10 Pro Fold

They all maintain the same horizontal camera bar but presumably get subtle redesign elements, such as thinner bezels and fresh colours like “Limoncello.” Early CAD drawings point toward shared aesthetic motifs within lineup, with the foldable adding book-like versatility.

Performance & Display Enhancements

Inside lies Google’s initial Tensor G5 processor, constructed on TSMC’s 3 nm process. Rumours point towards a ~25% increase over the Tensor G4, with improved energy efficiency and reduced thermal temperatures.

The devices can possibly come with 12 GB RAM on the base model and as much as 16 GB on Pro models. Displays hold out to 120 Hz refresh, up to 3,000 nits peak brightness, and enhanced low‑PWM dimming.

Along with that, Pixel 10 Pro Fold might bring durability and dust/water resistance up to IP68, a first for folds.

Google’s brand reputation relies on camera performance. Leaks for 2025 indicate that both Pixel 10 and Pixel 10 Pro will use a triple‑64 MP sensor setup; main, ultrawide, and a new 5× telephoto lens.

The affordable model at last gets telephoto, filling a long-standing feature gap. The Pro Fold will reportedly feature similar optics as non-fold models. Rumour have it that the phone has additional computational aids, particularly generative AI tuning, coming along with Android 16.

Ecosystem Expansion: Watch, Buds & Accessories

This rollout won’t be just about phones. Google hints at enhancements for its Pixel Watch 4, which should bring a bigger battery, thicker design, Wear OS 6 with new UI, and improved health metrics.

Audio enthusiasts should expect an affordable Pixel Buds 2a, and accessories such as Pixel Snap, chargers and stands, should help amplify the ecosystem experience.

google-pixel-10-launch-date-confirmed-heres-what-you-need-to-know
Source: Android Headline

Pricing leaks confirm steady base pricing: about €899 for Pixel 10, leaping to €1,099 for Pro, €1,299 for Pro XL, and as much as €1,899 for Pixel 10 Pro Fold.

Top-end storage (512 GB, 1 TB) may drive prices even higher. Indian estimates put the foldable at around Rs2,07,500 for 1 TB. Pixel 10 will reportedly hit international markets by August 28, including Pakistan, with regional pricing adjusted for local taxes and duties.

Google’s August 20 event is a turning point. With four models, including a historic foldable, driven by the Tensor G5 and deep ecosystem enhancements, this is potentially the most ambitious Pixel release ever.

Whether you’re a powerhouse camera phone, bold AI feature, or earliest foldable smartphone enthusiast, the Pixel 10 series is about to make waves.

Save the date; this is one release you won’t want to miss.

Stay tuned to Brandsynario for latest news and updates

For the First Time Ever, Astronomers Observe a Solar System Being Born

for-the-first-time-ever-astronomers-observe-a-solar-system-being-born

Astronomers have, for the first time, seen a solar system in its earliest days, catching the moment when planets start to form around an infant star. What makes this achievement so historic is the direct window into the formation of planets in real-time, rather than theoretical phases.

Readers looking for answers now can comprehend how this represents our cosmic beginnings.

The Cosmic Nursery: HOPS‑315

HOPS‑315 is approximately 1,300 light-years from Earth in the constellation Orion. It’s a very young protostar, just 100,000 to 200,000 years old. A spinning disk of gas and dust envelops it. That disk, or protoplanetary disk, is an incubator where planets are formed.

The position of HOPS‑315’s disk means that telescopes can look directly into its central region, the coveted windows where new worlds start to take shape.

the-cosmic-nursery-hops=315
The Cosmic Nursery: HOPS‑315

With ALMA and Webb, researchers detected signatures of crystalline silicates: small, warm solid pieces developing within the disk. These are the first planet-making building blocks, much like material within old meteorites in our own solar system.

Observing this initial “time zero” phase verifies that planetary formation initiates much sooner than was previously witnessed.

Gas Jets and Disk Structures

ALMA’s radio images imaged glowing gas: carbon monoxide created broad lobed winds, and silicon monoxide jets pierced the disk. Such jets are normally used to expel excess matter from new stars and suggest active physical conditions in young planetary cradles.

Meteorites on our planet contain remains of our ancient solar system. Crystalline minerals seen around HOPS‑315 are in the same relative position, about where our asteroid belt is. That similarity provides a real-time comparison to processes of planetary formation that formed Earth and other rocky worlds here.

Technique Synergy: Webb + ALMA

No one telescope alone could capture this breakthrough. JWST explored infrared signatures of solid silicates. ALMA provided submillimeter images of gas flows. Together, their combined information enabled astronomers to accurately determine when and where solids started to condense. This is vital for confirming real-time planet formation.

A Significant Discovery 

This’s not a one-off discovery. Trapping the formation of a solar system breaks open a fresh window on planetary origins. It demonstrates that early condensation occurs generally, rather than just for our Sun.

Future observations can now focus on such early systems, tracing when and how rocky worlds form. That helps calculate the probability of Earth-like world formation throughout the galaxy.

This first-ever observation marks a turning point in our understanding of planet formation. From seeing crystalline silicates coalesce to mapping gas jets around HOPS‑315, astronomers have delivered a cosmic baby photo of planetary birth.

We’re not just theorising anymore; we’re watching worlds being born. The real question now: how many more celestial nurseries does the universe hold? And which of those will give rise to life-bearing planets like ours?

Stay tuned to Brandsynario for latest news and updates

Tigers at Home: Can Bangladesh Roar Loud Enough to Stun Pakistan?

Bangladesh-PAkistan

In world cricket, Bangladesh often carry the tag of underdogs. But try facing them on their home turf and you’ll see a different beast altogether. That’s the challenge Pakistan are gearing up for as they arrive in Dhaka for a three-match T20I series that promises to be anything but predictable.

A Home Advantage with Momentum

The Tigers are coming into this series with their tails up, having recently sealed an impressive 2-1 series win in Sri Lanka. That victory has not only boosted morale but also ensured the selectors had no need to shuffle the pack.

Bangladesh have named an unchanged squad for the series against Pakistan – a clear signal of their intent to build consistency ahead of the ICC T20 World Cup.

“It’s a different matter if changes are absolutely necessary,” explained Najmul Abedeen Fahim, Chairman of Cricket Operations at the BCB.

“But till the World Cup, we want consistency and to avoid unnecessary experimentation. It’s important to have stability in the squad.”

From Whitewash to Revenge?

This series comes just months after these same two sides faced off in Pakistan. That one wasn’t pretty for Bangladesh; they were whitewashed 3-0 by Pakistan and left licking their wounds. To make matters worse, they had entered that series off a shock defeat to UAE, which dented both their form and confidence.

Now, the tables have turned. Backed by a solid series win and home conditions, Bangladesh will fancy their chances of settling scores. And let’s be honest, few teams are as feisty as Bangladesh when they’re playing in Mirpur.

The Numbers Don’t Lie… But Can They Be Rewritten?

History tilts heavily in Pakistan’s favour. Out of 22 T20Is between the two nations, Pakistan have won 19. Bangladesh? Just three. But cricket isn’t played on paper.

With momentum on their side and a familiar pitch underfoot, the Tigers could script a different tale this time around.

Led by Salman Ali Agha, the Pakistan squad touched down in Dhaka on July 16. It’s a side that blends youth with experience, but they are missing a few key names.

Shadab Khan and Haris Rauf are ruled out due to injuries, and Hasan Ali is still playing county cricket in England with Birmingham Bears.

While the absence of such senior names could be seen as a blow, it also opens up opportunities for younger players to step up.

Series Schedule

  • 1st T20I – 20 July
  • 2nd T20I – 22 July
  • 3rd T20I – 24 July

All matches will be played at the Shere-e-Bangla National Cricket Stadium in Mirpur.

Squads:

Bangladesh: Litton Kumer Das (c), Tanzid Hasan Tamim, Parvez Hossain Emon, Md Naim Sheikh, Tawhid Hridoy, Jaker Ali Anik, Shamim Hossain Patwari, Mehidy Hasan Miraz, Rishad Hossain, Shak Mahedi Hasan, Nasum Ahmed, Taskin Ahmed, Mustafizur Rahman, Shoriful Islam, Tanzim Hasan Sakib, Mohammad Saifuddin.

Pakistan: Salman Ali Agha (captain), Abrar Ahmed, Ahmed Daniyal, Faheem Ashraf, Fakhar Zaman, Hassan Nawaz, Hussain Talat, Khushdil Shah, Mohammad Abbas Afridi, Mohammad Haris (wk), Mohammad Nawaz, Sahibzada Farhan (wk), Saim Ayub, Salman Mirza, Sufiyan Muqeem.

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Caught in 4K: CEO and HR Affair Blows Up During Coldplay Concert

caught-in-4k-ceo-and-hr-affair-blows-up-during-coldplay-concert

At Coldplay’s July 16 show at Gillette Stadium in Boston, the show’s kiss cam scanned the audience and focused on a couple locked in a romantic hug. When the huge screen flashed their faces, the atmosphere changed, lead singer Chris Martin joked, “Either they’re having an affair or they’re very shy.”

The two, later identified, quickly separated. Cameras caught the CEO cowering behind the barrier as the HR chief hid behind her face in obvious embarrassment. That fleeting Jumbotron moment was all it took to launch an immediate online furore.

 

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Who’s Who in the Viral Clip

Viewers easily identified the students behind the commotion. The individual is Andy Byron, who became CEO of the billion-dollar AI company Astronomer in July 2023. With almost two decades of experience in the tech sector, serving in leadership positions at Lacework, Cybereason, Fuze, and more, Byron established a record of consistent innovation.

Standing alongside him was Kristin Cabot, the Astronomer’s Chief People Officer since November 2024. Cabot had more than two decades of experience in HR and was hailed by Byron as a “perfect fit” for expanding the company culture.

The optics of a CEO and HR head snuggling up during mid-show sent another wave of scrutiny with their high-profile positions.

The Aftermath: Viral Scandal & Corporate Fallout

The video surfaced on TikTok, X, Reddit, and innumerable platforms. Individuals referred to it as “Kiss Cam Gate” and analysed every response, ranging from memes that ridiculed the timing to angry posts accusing infidelity.

There were speculations about Byron’s wife removing his last name from social media and subsequently deactivating her account. Internet detectives scoured her page, while workers and members of the industry claimed the relationship was verified by employees and industry professionals.

The scandal opened up discussion regarding office politics, power disparity, and business ethics in public relations.

Astronomer has remained silent and Byron and Cabot did not put out official statements. Byron temporarily deleted LinkedIn posts that eulogised Cabot, turned off comments, and eventually deleted his account.

However there is an alleged apology circulating on the internet. Bryan has called out the management for making a spectacle of his life. There are no confirmations if this is true.

alleged-apology-from=andy-byron
Alleged Apology from Andy Byron

Cabot has also withdrew from social media and remained low-key. Whispers of internal discord: staff members questioning leadership trustworthiness, HR policy enforcement, and stability.

Industry observers surmised this scandal may compel Astronomer’s board or shareholders to call for investigations, or even changes in leadership, particularly because HR policy and CEO behaviour conflict at the very centre of business honour.

Broader Lessons & Cultural Impact

This incident contains lessons much deeper than a viral instant. It shows how public performances, particularly embedded in influential brands like Coldplay, can ignite worldwide attention in a matter of seconds.

It highlights the increased expectations upon CEOs and HR leaders: to lead with integrity and openness, especially in the digital era. For stakeholders and employees, it reinforces the thin line between personal behaviour and organisational image.

Ultimately, it is representative of contemporary culture: one viral moment can blow up workplace dynamics, personal decision-making, and company values simultaneously.

The kiss-cam gaffe snowballed into an international tale of trust, leadership, and office morals. Today, everyone awaits to see how Astronomer, its board, staff, and public, respond.

Will this be the most cringeworthy concert cameo of the year, or will it redefine how tech companies deal with accountability in the limelight?

Stay tuned to Brandsynario for latest news and updates

Liverpool’s Emotional Tribute to Diogo Jota Through Art

liverpool-emotional-tribute-to-diogo-jota-through-art

A powerful new mural now stands near Anfield in Liverpool, one that brings both a smile and a lump to the throat. It’s a tribute to the late Diogo Jota, captured mid-celebration, hands forming a love heart, his trademark smile frozen in time.

Painted by Liverpool’s renowned mural artist John Culshaw, the piece is more than just street art – it’s a city’s way of saying thank you and goodbye.

A Love Letter in Paint

For Culshaw, picking the image was easy. He wanted to freeze a moment that summed up everything Jota meant to the fans – joy, passion, and a heart full of love.

“I picked this image to paint because it shows Diogo sending love out to the fans,” said Culshaw. “And by immortalising him in our city, it shows that we are sending the love right back.”

That image now sits proudly among a growing collection of fan tributes just steps from the Kop. It doesn’t just brighten the wall, it offers comfort, connection, and a reminder that legends never really leave us.

A Life Lost, A Legacy Secured

On 3 July 2025, tragedy struck. Diogo Jota and his brother, Andre Silva, lost their lives in a horrific car crash near Zamora. The news hit like a thunderclap, silencing stadiums and flooding timelines with heartbreak.

In the days since, Liverpool as a city has wrapped its arms around the memory of its Portuguese forward.

The club made a historic move by retiring Jota’s No. 20 shirt across all levels of the men’s and women’s teams. It’s a gesture that speaks volumes about the impact he made in such a short time.

“Diogo has given us so many memories,” said Culshaw. “It’s only right that he will remain our number 20 forever.”

A Game Played in Grief

Liverpool returned to the pitch for the first time since Jota’s passing on Saturday, facing Preston North End in a pre-season fixture. But football took a backseat to tribute.

Before kick-off, the stadium fell into a powerful minute’s silence. Fans wore No. 20 shirts. Scarves were held aloft. Flags waved not just in support, but in mourning. The emotional weight of the moment was felt in every corner of the ground.

Stay tuned to Brandsynario for the latest news and updates.

Israeli Attack on Gaza’s Catholic Church Claims Three Lives

israeli-attack-on-gaza-catholic-church-claims-three-lives

An Israeli strike hit Gaza’s only Catholic Church on Thursday. It killed three people and injured several others, according to the Latin Patriarchate of Jerusalem. This body oversees the parish and condemned the attack strongly.

The Patriarchate said, “This targeting of innocent civilians and of a sacred place cannot be justified.” The statement added that two women and one man died in the strike on the Holy Family Church. Furthermore, it declared, “This horrific war must come to a complete end.

The statement also said that victims sought shelter inside the compound “after they had already lost their homes, possessions, and dignity.” In addition, the Holy Family Church confirmed, “A number of injured people, some in critical condition, need treatment.”

Pope Leo sent a telegram to the victims. He wrote, “I am deeply saddened,” and urged leaders to agree to “an immediate ceasefire.” The message also expressed his “profound hope for dialogue, reconciliation, and enduring peace in the region.” Cardinal Pietro Parolin, the Vatican Secretary of State, signed the telegram. However, the message did not mention Israel by name.

Meanwhile, the Israeli military announced it is investigating the incident. Israel’s foreign ministry stated on X that it will release the results soon. The ministry said Israel does not target churches or religious sites and regrets harm to civilians.

Earlier, the Patriarchate reported that parish priest Father Gabriel Romanelli was among the injured. It also confirmed that the church sustained damage.

Father Romanelli, an Argentine priest, often updated the late Pope Francis about the conflict through calls and messages. TV footage from Al-Ahly Hospital showed him receiving treatment with a bandage on his lower right leg.

Italian Prime Minister Giorgia Meloni strongly criticised the attack. She said, “The attacks against the civilian population that Israel has been carrying out for months are unacceptable. No military action can justify such an attitude.”

Stay tuned to Brandsynario for latest news and updates

Pakistan Champions Gear Up for WCL 2025 under Mohammad Hafeez

pakistan-champions-ready-wcl-2025-under-mohammad-hafeez

The World Championship of Legends (WCL) is back for its second edition, and Pakistan Champions are coming in hot with a blend of experienced campaigners and exciting new additions.

As the tournament kicks off on July 18 at the historic Edgbaston Stadium, all eyes will be on Mohammad Hafeez and his men when they face England Champions in the curtain-raiser.

Mohammad Hafeez Takes Over, Big Names Miss Out

One of the biggest headlines this season is Mohammad Hafeez taking over the captaincy from Younis Khan.

The Professor will be leading Pakistan Champions for the first time in the WCL, while Younis and Misbah-ul-Haq, two of Pakistan’s most seasoned veterans, are not part of the squad this year.

While a few legends have stepped away, the new squad has plenty to get excited about. Sarfaraz Ahmed, the man who lifted the 2017 Champions Trophy, joins the fold along with all-rounder Imad Wasim and left-arm pacer Rumman Raees.

Another notable inclusion is left-handed batter Umar Amin, who adds depth to the batting order.

Thankfully for fans, several familiar names are returning to bring that nostalgic punch. Shahid Afridi, Shoaib Malik, Sharjeel Khan, Kamran Akmal and Wahab Riaz are all set to don the green once again.

These seasoned players played pivotal roles in last year’s campaign and will be expected to provide both performances and leadership.

Looking Back at WCL 2024

Last year, under Younis Khan’s captaincy, Pakistan Champions had a strong run through the group stages, earning a place in the final. Unfortunately, they fell just short against arch-rivals India.

Pakistan posted 157, but India chased it down with five wickets and five balls to spare. The match was a thriller, and it left the green shirts hungry for redemption.

Tournament Format and Venues

The 2025 edition of the WCL promises more action and fanfare, with matches being held at four iconic venues across England: Edgbaston in Birmingham, County Ground in Northampton, Grace Road in Leicester and Headingley in Leeds.

Six teams will be battling it out in a round-robin format – Pakistan, India, Australia, England, South Africa and West Indies. The top four sides at the end of the group stage will qualify for the semi-finals. With such a power-packed lineup, fans are guaranteed plenty of fireworks.

Pakistan Champions Squad for WCL 2025

Here’s a look at the men in green who’ll be representing Pakistan this season:

  • Mohammad Hafeez (Captain)
  • Shoaib Malik
  • Sohaib Maqsood
  • Umar Amin
  • Sharjeel Khan
  • Sarfaraz Ahmed (WK)
  • Shahid Afridi
  • Asif Ali
  • Aamer Yamin
  • Wahab Riaz
  • Rumman Raees
  • Sohail Tanvir
  • Sohail Khan

Stay tuned to Brandsynario for the latest news and updates.

Is Saba Qamar Getting Married? The Internet is Buzzing with Predictions

is-saba-qamar-getting-married-the-internet-is-buzzing-with-predictions

Saba Qamar has joined Usman Mukhtar in an upcoming drama titled Pamaal, and fans have already started predicting her wedding. This prediction doesn’t come out of nowhere. Viewers have noticed a pattern: every actress who worked with Usman Mukhtar got married shortly after.

Naimal Khawar tied the knot after Anaa (2019), Mahira Khan got married post Hum Kahan Ke Sachay Thay (2021), and Mawra Hocane followed after Jafaa (2024). Now, with Saba sharing the screen with Mukhtar, social media believes it could be her turn next.

Social Media Reacts to the “Usman Mukhtar Effect”

Netizens flooded social platforms with memes, theories, and playful posts. Many fans now call Usman Mukhtar the unofficial matchmaker of the industry. They joke that signing a drama with him leads straight to marriage.

Although no official statement has come from Saba, the buzz keeps growing. Her silence only adds fuel to the fire as fans keep connecting the dots and speculating.

What to Expect from Pamaal

The drama Pamaal has already gained massive attention, even before its release. Viewers feel excited to see Saba Qamar and Usman Mukhtar share the screen for the first time. Both actors bring strong performances and undeniable screen presence. Whether this collaboration results in a wedding or delivers a hit drama, it has already captured public attention.

While fans continue to guess about Saba’s personal life, she remains focused on her career, letting her work speak louder than the rumours.

Stay tuned to Brandsynario for the latest news and updates

Netflix Beats Q2 Estimates, Raises Full-Year Revenue Forecast

netflix-beats-q2-estimates-raises-full-year-revenue-forecast

Netflix had a strong second quarter. It beat expectations on both revenue and earnings and raised its full-year forecast.

The streaming giant posted $11.08 billion in revenue, up 17.3% from last year and slightly above its $11.04 billion guidance. Earnings per share hit $7.19, higher than its $7.03 forecast and well above $4.88 a year ago.

Despite these strong numbers, Netflix’s stock slipped about 1% in after-hours trading. Investors are worried about its high valuation.

Netflix currently trades at 40 times forward earnings, which is much higher than the market average and most tech companies. Shares have already gained over 40% this year, so expectations were high.

Netflix remains optimistic. It expects third-quarter revenue to reach $11.53 billion, beating Wall Street’s $11.28 billion estimate. EPS should hit $6.87, above the $6.70 analysts predicted.

For the full year, the company raised its revenue outlook to between $44.8 billion and $45.2 billion. This is up from its earlier range of $43.5 billion to $44.5 billion.

netflix-currently-trades-at-40-times-forward-earnings
Netflix currently trades at 40 times forward earnings

“The majority of the increase in our revenue forecast reflects the recent depreciation of the US dollar vs. most other currencies, with the balance attributable to continued business momentum driven by solid member growth and ad sales,” Netflix said in its release. The dollar has dropped about 10% this year, boosting international revenue.

Ads are now a major growth driver. Netflix expects ad revenue to double to $3 billion in 2025. Its ad-supported plan costs $7.99 a month and has 94 million monthly active users, up from 70 million in November. Co-CEO Greg Peters said retention remains “stable and industry-leading,” and price hikes met expectations.

netflix-revenue-beats-estimates-in-Q2-2025
Netflix Revenue Beats Estimates in Q2 2025

Netflix plans to spend more on content and marketing in the second half of the year. Hit shows like Wednesday, Stranger Things, and Squid Game will lead the lineup.

Sports and live events such as NFL Christmas games and WWE Raw could also attract more viewers. Netflix expects a 30% operating margin for the year, one point higher than previous guidance. It also confirmed it will not pursue large acquisitions.

Stay tuned to Brandsynario for latest news and updates

Connie Francis, Singer of ‘Pretty Little Baby,’ Dies at 87

connie-francis-singer-of-pretty-little-baby-dies-at-87

American pop legend Connie Francis, the singer of ‘Pretty Little Baby’, has died at the age of 87. Doctors admitted her to the hospital two weeks ago due to intense pain. She fought bravely but passed away this week.

Ron Roberts, President of Concetta Records, confirmed the news through a Facebook post on Thursday. As her longtime friend and label head, Roberts shared how deeply this loss has hit the music world.

Francis ruled the pop charts in the 1950s and 1960s. She delivered hits like Where the Boys Are and Who’s Sorry Now, but Pretty Little Baby stood out. Originally released in 1962, the song resurfaced in 2025.

Thanks to TikTok, Pretty Little Baby became a viral trend. Millions of users embraced the song, pairing it with emotional videos. In just a few days, it sparked a new wave of love for Francis and her music.

Roberts recalled how she felt overwhelmed by this sudden surge of attention. “She saw the world still remembered her voice. That touched her,” he wrote.

For decades, Connie Francis broke records and inspired future artists. She also shattered barriers for women in the music industry. Her voice defined an era, and now, it’s defining a new one.

Even after her passing, her songs continue to move hearts. Fans, old and new, are celebrating a sound that refuses to fade.

Stay tuned to Brandsynario for latest news and updates

CBD Walk: A New Premium Retail & Dining Destination Unveiled in CBD Quaid District in the Heart of Gulberg

CBD Walk
CBD Walk offers 16 premium 4-Marla commercial units constructed on a Shell & Core model, providing businesses complete flexibility.

Lahore: Thursday, July 17, 2025, The Punjab Central Business District Development Authority (PCBDDA), also known as CBD Punjab, proudly announces the launch of CBD Walk, a distinguished retail and dining destination located in the Quaid District of CBD Punjab, adjacent to a scenic two-acre lake in the heart of Gulberg, Lahore.

Spanning across a prime location, CBD Walk offers 16 premium 4-Marla commercial units constructed on a Shell & Core model, providing businesses complete flexibility to customize their interiors according to their unique requirements. Investors can choose between 8 park-facing and 8 lake-facing units, each offering breathtaking views and unmatched visibility in one of Lahore’s most prestigious locations.

“This project exemplifies our vision of redefining urban commercial development in Punjab,” said Imran Amin, CEO of CBD Punjab. “CBD Walk transcends traditional commercial ventures, it’s a carefully curated lifestyle destination designed to attract premium retail and dining brands that align with Lahore’s evolving urban sophistication. The seamless integration of scenic lakefront views, state-of-the-art infrastructure, and strategic positioning creates an iconic addition to the city’s commercial landscape.”

Strategically positioned in the CBD Quaid District, CBD Walk ensures high footfall, seamless connectivity, and a thriving commercial environment, making it an exceptional investment opportunity for visionary entrepreneurs and established brands seeking to establish their presence in Lahore’s most dynamic business district.

 

Standard Chartered Connects Pakistan’s IT Sector with Global Growth through Foreign Exchange Solutions

Standard Chartered
Standard Chartered is uniquely positioned to support this growth. With a presence in over 50 markets, the Bank offers deep market insight.

Karachi, 17 July 2025: Standard Chartered Bank hosted a focused client engagement event in Karachi, bringing together leading technology and IT-enabled service providers to explore strategic approaches to managing cross-border growth.

The discussion focused on how tailored foreign exchange (FX) solutions can support businesses in navigating international markets with greater confidence and efficiency.

Pakistan’s tech exports are one of our most promising economic stories and we’re only scratching the surface. The IT sector has emerged as a key contributor to national exports, with global demand for software development, back-office support, and digital services continuing to grow.

Standard Chartered is uniquely positioned to support this growth. With a presence in over 50 markets, the Bank offers deep market insight, end-to-end FX execution capabilities, and competitive pricing—enabling clients to optimise their global operations and reduce transaction friction.

Commenting on the event, Saadya Riaz, Head of Wealth and Retail Banking said “Technology companies in Pakistan are reaching new international frontiers, and we’re proud to support them with the tools and insights they need to manage global complexity. By combining our global network strength with local understanding, we enable clients to access markets, manage risk, and streamline their currency transactions. Our FX solutions are designed to meet the needs of fast-growing, globally connected businesses.”

The event reflects the Bank’s broader commitment to support high-impact sectors and help clients capture growth opportunities across borders. By bringing together market experts and clients, Standard Chartered continues to foster meaningful dialogue around innovation, resilience, and global expansion.

Etihad Town Launches it’s Latest Project Etihad Town Phase – III

etihad-town-launches-its-latest-project-etihad-town-phase-iii

Etihad Town, the most trustworthy Real Estate Brand of Pakistan, officially launched Phase – III with a grand ceremony held at Faletti’s Hotel, Lahore. The event was attended by some of the most prominent names in Lahore’s real estate industry, including leading dealers and sales partners from across the city.

All SSPs of Etihad Town were also present at the launch and praised the vision, prime location, and distinctive features of Phase – III.

The ceremony was graced by the Chairman of Etihad Group, Chaudhry Muhammad Munir, along with Executive Directors Chaudhry Raheel Munir, Faisal Munir, Suhail Munir, Malik Mudasir Khokhar and Malik Muneeb Khokar, who expressed their best wishes for the success of the project.

CEO of Etihad Group, Mr. Sheikh Shujaullah Khan, shared the details and unique offerings of Phase – III during the event and stated:

“Phase – III will be a landmark project in the history of Etihad Town. It’s not just a residential scheme, but a complete picture of modern and prosperous living.”

Guests were informed that development work for Phase – III has already commenced, and, staying true to Etihad Town’s legacy, it will be delivered ahead of schedule, just like the group’s previous successful projects.

Renowned media personalities Mikaal Zulfiqar and Wasay Chaudhry hosted the event, highlighting the unique features and modern design philosophy of the project.

A special highlight of the event was the unveiling of Etihad Town Phase – III’s new TVC, which received an overwhelmingly positive response from attendees.

Sales partners and dealers attending the event expressed their confidence in Etihad Town’s reputation, timely delivery, and reliable development model, calling it a benchmark for excellence in Pakistan’s real estate sector.

Etihad Town Phase – III is the first of its kind — seamlessly blending modern urban amenities, natural green spaces, and international-standard commercial infrastructure into one dynamic community.

Stay tuned to Brandsynario for latest news and updates

Be Aware! A Stranger Might be Peeking at your AI Chats!

be-aware-a-stranger-might-be-peeking-at-your-ai-chats

Artificial Intelligence (AI) Chatbots are revolutionary. It offers personalised learning and communication experiences, fueling an unprecedented range of individual applications.

Students can get their school assignments done, teachers can set questions, and corporate employees can draft emails. In short, it can do everything more efficiently than a human could.

However, there were always concerns about privacy and security. Theoretically, even the most complex and sophisticated chatbots could fail because of the potential failure of underlying software.

On March 20, 2023, these concerns became an unfortunate reality as a bug on ChatGPT led to a major privacy breach, with personal AI chats of many users revealed to someone else.

A Cache Mix-up Resulted in Strangers Peeking at Personal AI Chats

In an incident that was publicly acknowledged by OpenAI itself, a bug was discovered in the open-source Redis client library, which led to a cache mix-up, where some logged-in users saw the AI chat history of other users.

OpenAI reported that only 1.2% of ChatGPT Plus subscribers were online at the time of the cache mix-up. However, confidential information such as credit card details could have unintentionally been disclosed, raising major security dilemmas.

Fortunately, the response was swift. ChatGPT went offline temporarily. OpenAI immediately reached out to the Redis maintainers to resolve the issue. All affected users were notified that their payment details may have been leaked.,

A full review of the system’s architecture was conducted with extensive tests of the fixes to the bug. The American AI company was transparent about the data breach and publicly apologised to all users who may have been affected by the incident.

open-ai
A cache mix-up on ChatGPT leaked AI chats.

Users Must Be Careful on All AI Platforms

In the arena of AI chatbots, ChatGPT, especially its premium version, has stood above its competitors with sophisticated architecture and a user-friendly interface. However, GPT is not infallible.

The cache mix-up in March 2023 was proof that even the most sophisticated and secure AI platforms can fail, especially if the underlying software architecture has been compromised. Nonetheless, the incident gave users an important lesson, too.

Your AI chatbot may be able to answer anything, but don’t put any sensitive information into a chat that you don’t want others to see.

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Did Buzz Aldrin Once Say the Moon Landing Didn’t Happen?

Did Neil Armstrong and Buzz Aldrin really set foot on the moon?

On July 20, 1969, Neil Armstrong became the first human to land on the moon. Millions around the world watched the historic feat unfold before their eyes.

The Apollo 11 mission brought great fame to NASA, with many calling it a monumental triumph in science and engineering. It was undoubtedly one of man’s greatest achievements.

Despite its legacy, the Apollo 11 mission has been a constant target of conspiracy theories. One famous rumour claims that Buzz Aldrin, who accompanied Armstrong, himself admitted the moon landing was a hoax.

Buzz Aldrin Never Denied the Moon Landing Happened 

A few years ago, an online video combining short clips from three Buzz Aldrin interviews went viral. Many viewers erroneously interpreted that Aldrin admitted that the moon landing was fake.

One clip was taken from the 2015 National Book Festival, which showed a young girl asking Aldrin why no one had been to the moon in a long time. The former American astronaut replied:

“Because we didn’t go there, and that’s the way it happened.”

The version of the video circulating on social media edited out Aldrin’s subsequent explanation. In reality, he was explaining why man hasn’t returned to the moon as opposed to denying the initial moon landing in 1969.

This wasn’t the first time Aldrin became incidentally newsworthy as the legendary astronaut was involved in an altercation with Bart Sibrel, a conspiracy theorist, in 2002.

Sibrel had confronted Aldrin outside a hotel in Beverly Hills, demanding that he swear on a Bible that the moon landing was real. The harassment led to Aldrin punching the conspiracy theorist in an act of self-defence.

Credible Evidence Suggests that the Moon Landing was Legitimate 

Irrespective of Buzz Aldrin’s testimony, there is a plethora of credible evidence to suggest that Apollo 11 happened and man walked on the moon.

Satellite images show human footprints on the lunar surface. Moon rocks brought by the missions have been verified. Retroreflectors placed during the mission still emit light.

The Apollo 11 mission was among mankind’s greatest accomplishments. Instead of being victimised by conspiracy theorists, it should be celebrated wholeheartedly and universally.

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Tomorrowland’s Main Stage Destroyed by Fire, Festival Still On

tomorrowland-main-stage-destroyed-by-fire-festival-still-on

A massive fire destroyed Tomorrowland’s main stage in Belgium on Wednesday evening, only two days before the event. Despite the damage, organisers confirmed the festival will continue as planned.

Tomorrowland shared on Instagram, ‘A serious incident and fire severely damaged our beloved Mainstage.’’ They also confirmed that no injuries or deaths occurred.

 

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The electronic music festival begins Friday and expects 400,000 visitors over two weekends, reported the BBC. Tomorrowland will open the DreamVille campsite on Thursday for performances and activities. Events in Brussels and Antwerp will also continue “as planned,” organisers added.

For the main event from July 18 to 20, organisers said, “We are focused on finding solutions for the festival weekend. Organisers will share more updates and detailed information as soon as possible.

Tomorrowland spokesperson Debby Wilmsen told Rolling Stone, “Years of love and passion have gone into building that stage. Those teams are devastated.” She added, “Tomorrow, 38,000 festival-goers will arrive. We’re really looking forward to that, and we’re going to give them a warm welcome. We’re going to make it a wonderful festival.”

Wilmsen confirmed other stages remain “intact.” She said, “The intention is for the festival to go ahead. But we can’t do magic, so it will be without the main stage. Our production team will now do everything they can to make it truly special.”

Hundreds of artists will still perform. The lineup includes David Guetta, Lost Frequencies, Swedish House Mafia, and Charlotte De Witte. The 2025 list also features Steve Aoki, Dillon Francis, Deadmau5, and Eric Prydz.

The fire’s cause remains unknown. Sources told Gazet van Antwerpen that fireworks testing might have gone wrong. Local firefighter François van den Eynde said, “The blaze spread very quickly, likely because of the materials used to build the stage. Despite all our resources, it was impossible to stop something like that.”

 

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He added, We tried to extinguish the fire, but as soon as you realise you’re not succeeding, you have to limit the damage to the rest of the festival site. That’s what we did. Everything is under control.”

Tomorrowland started 20 years ago and is now the world’s biggest EDM festival. Last year, 400,000 people attended. This year promises another huge crowd despite the setback.

Stay tuned to Brandsynario for latest news and updates

Would You Pay PKR 1.19 Crore for a Louis Vuitton Bag that Looks Like a Rickshaw?

would-you-pay-pkr-1-19-crore-for-a-louis-vuitton-bag-that-looks-like-a-rickshaw

Luxury labels perpetually search for daring concepts to drive buzz and establish their next style. Louis Vuitton’s newest innovation fits that bill: an auto-rickshaw–designed handbag available at a staggering PKR 1.19 crore (approximately US $42,000).

This radical release falls where high fashion, cultural intrigue, and meme-driven outrage meet. People are curious to know if this is creativity, boldness, or just plain ridiculous.

Let’s break down why this unprecedented handbag has taken place.

would-you-pay-pkr-1-19-crore-for-a-bag-that-looks-like-a-rickshaw-louis-vuitton-thinks-you-might
Louis Vuitton Rickshaw Bag

Design that Commands Attention

Louis Vuitton molded the bag in the form of a miniature auto-rickshaw. Its three wheels, handlebar, and signature yellow canopy turn a utilitarian ride into fashion art for wear.

The outside is LV monogram canvas blended with holographic finish. blending street reality with runway glamour. This precise work calls for intense scrutiny by fashion insiders as well as critics. This kind of avant-garde fashion gives LV room to dictate creativity instead of copying trends.

Whopping $42,000?

At $42,000 or PKR 1.19 crore, the bag is worth more than most luxury homes’ entire seasonal collections. Online observers swiftly highlighted that you could purchase dozens of real auto-rickshaws in Pakistan, or support small businesses in several communities, for that kind of money.

This harsh contrast speaks to inequality and perception of value. Nevertheless, for affluent clients, the price makes it rise from accessory to investment. Some view it as exaggerated swagger, while others see it as symbolic exclusivity.

Fashion or Commercialising Working Class? 

The auto-rickshaw is an emblem of South Asian mobility, resilience, and daily life. Converting it into a luxury product sparks controversy. Some commend Louis Vuitton for honouring cultural symbols, while others view it as commercialising working-class culture.

This conflict drives much of the discourse on social media. The public’s ambivalent responses, ranging from playful memes to caustic critiques, demonstrate how culture and commerce intersect at the global luxury periphery.

Marketing Brilliance in the Meme Era

Even when individual units move gradually, the mania surrounding the rickshaw bag generates huge PR value. Rumours and memes break on Instagram, TikTok, and Twitter, providing gratis publicity on a scale that no conventional campaign could hope to achieve.

Fashion brands look to gauge success in terms of effect rather than quantity, and this fearless gambit satisfies. Louis Vuitton leverages the web’s cultural conduits to present itself as experimental and conversation-starting.

What this Reveals About the Future of Luxury

This rickshaw bag illustrates a number of the new directions for luxury.

For one, exclusivity now means cultural references; brands are playing with identity and heritage. For example the recent Kolhapuri slipper scandal.

Two, shock value and controversy drive desirability.

Three, luxury is becoming conceptual art, rather than craftsmanship.

LV is sending a message that high fashion in the future will not only provide quality, but it will provide statements and cultural discussions.

would-you-pay-pkr-1-19-crore-for-a-bag-that-looks-like-a-rickshaw-louis-vuitton-thinks-you-might
Prada’s Kolhapuri

Would you spend PKR 1.19 crore on a rickshaw-shaped bag? Louis Vuitton obviously thinks some will, and it’s not merely about fashion. It’s an illustration of marketing success layered with cultural irritation.

The design breaks rules, invites laughter and disdain, and secures LV on the creative frontier of fashion. As icon of style or satire, it brings to mind: in this era of luxury, how far will you go to own a narrative?

Stay tuned to Brandsynario for latest news and updates

Who Exactly are the Druze, and What’s Going on in Syria Right Now?

who-exactly-are-the-druze-and-whats-going-on-in-syria-right-now

The Druze form a monotheistic, Abrahamic religious community rooted in an 11th-century offshoot of Isma’ili Islam. They follow esoteric beliefs, fictitious figures shared with Islam and Christianity, and practice strict endogamy.

Conversion is forbidden. Their religious practices remain private, and only a select group, the uqqāl, access sacred texts. The juhhāl, or uninitiated faithful, focus on life milestones like birth, marriage, and death without public ritual.

They teach loyalty to their society as they integrate harmoniously into wider society.

who-exactly-are-the-druze-and-whats-going-on-in-syria-right-now
What is going on in Syria right now?

Demographics & Geography

Approximately 800,000 to one million Druze reside throughout the Levant, with 45–50% in Syria, 35–40% in Lebanon, and 6–7% in Israel.

A Druze population of around 3% of the whole, some 700,000, lives mainly in the mountainous Jabal al-Druze region and the As-Suwayda Governorate, in which the Druze make up the majority.

Others can also be found in the suburbs of Damascus. Outside the region, there are diaspora communities in Latin America, North America, and Europe.

Historical Position & Political Role

Historically, the Druze were persecuted under various Muslim empires. They responded by cultivating autonomous mountain enclaves and forming militia-based protection. They hardly identify strictly as Muslim today, but politically, they side with the ruling powers.

After the fall of Assad’s regime in December 2024, Druze leadership negotiated local integration with the new government, yet they remain wary of regimes tied to extremist ideology.

The Druze people organised the Suwayda Military Council (SMC) in February 2025 to protect the As-Suwayda area. Comprising defected military officers and supported by local sheikhs, the SMC protects Druze towns and advocates secularism, decentralisation, and democracy.

They are against extremist factions and reject merging with the new regime’s Islamist-oriented army. The council enjoys military influence at the local level and allies with Kurdish-led groups, strengthening its semi-autonomous status.

Sweida Current Conflict & Government Clashes

Violence erupted in southern Syria’s Sweida province in April–May 2025 when Syrian government troops and Bedouin militias carried out sectarian assaults on Druze civilians, killing about 100 in extrajudicial killings.

Druze militias retaliated, resulting in escalated clashes close to Jaramana in February–March and resumed hostilities in July. More than 250 to 350 individuals have been killed amidst fluctuating ceasefires, disputed truce negotiations, and government counterinsurgency campaigns.

who-exactly-are-the-druze-and-whats-going-on-in-syria-right-now
Source: CNN

Israel’s Intervention & Regional Tensions

Israel has acted through airstrikes against Syrian military sites in Sweida and Damascus. Israeli authorities referred to an obligation to guard their co-religionist Druze, many of whom are related across the frontier.

They shot down tanks, rocket launchers, and convoys of troops, pledging repeated action until the withdrawal of the Syrian forces from the Druze-majority regions. The attacks represented Israel’s first explicit confrontations with the post-Assad regime headed by Ahmed al-Sharaa.

Ceasefires & Uncertain Outlook

A Druze-Syrian government ceasefire went into effect in mid-July, leading to government troop withdrawals from Sweida. Divisions in the leadership of Druze, with some in favour of the truce and others opposed, however, make the agreement tenuous.

President al-Sharaa made a statement of state determination to safeguard Druze and entrust some security tasks to local troops. Anonymously, observers warn that previous ceasefires fell apart hastily, and tensions are still high.

The Druze are at a precarious juncture. Long committed to communal unity and local self-rule, they are now threatened with extinction by sectarian war, government retaliation, and divided internal leadership.

Ceasefires offer short-term peace, but lasting stability requires a political deal that ensures Druze autonomy, safety, and regional cooperation, including Israel’s complex involvement. As Syria moves beyond Assad, the world watches closely while this resilient minority faces new struggles.

Stay tuned to Brandsynario for latest news and updates