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Dayfresh Flavored Milk Wins Big at Pakistan’s First Effie Award

By
Ghazala Sulaiman
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Dayfresh Flavored Milk recently bagged Pakistan’s first Effie Award 2019 in in the Cold Beverages category.

The coveted Effie Awards are recognized internationally by advertisers and agencies as the gold standard of measuring marketing effectiveness and excellence.

Organized in a collaboration with Pakistan Advertisers Society (PAS), Effie Awards Pakistan witnessed brand innovators and marketing leaders being lauded for their pioneering promotional strategies.

A brand of Dairyland, Dayfresh Flavored Milk shone at the ceremony by bagging a Bronze Trophy for its “Doodh with an Attitude” Campaign

In the same category, Coca-Cola, Sprite and Coke & Music bagged a Silver Award, however, there were no Gold winners.

An innovative campaign to make milk the new ‘COOL’

The ‘Doodh with an Attitude’ campaign aimed to break the age-old stereotype that labels milk as a drink only consumed by children.

Posted by Dayfresh Flavored Milk on Thursday, 9 May 2019

In a bid to redefine flavoured milk in Pakistan, Dayfresh unleashed the cool factor in its action-packed advertisements to attract its target market, i.e. the teen and young adults.

By building upon a clutter-breaking positioning, it encouraged the youth to lead a healthy lifestyle and chose a better alternative to fizzy and processed drinks.

Utilizing a refreshing approach to market their flavoured milk, the ads flaunts a witty tagline, funky vibe, vibrant visuals, and an energetic tone.

https://www.youtube.com/watch?v=vHXwm2lNMXw

The brand ensured that milk becomes everybody’s go-to drink with delicious flavors of Chocolate, Banana, Coffee, Strawberry, Pista Zafraan and Mango to enjoy.

dayfresh

Dayfresh flavored milk also created massive engagement with outdoor promotions and brand activations at educational institutes. They designed a 360-degree execution plan from the product’s packaging to its digital and BTL to reach out to the potential buyers.

They also organized inter-school competitions, talent hunts and distributed their product in vintage yet funky foxies to generate word of mouth.

Consequently, ‘Doodh with an Attitude’ became all about the young generation accepting challenges, being risk-takers, enhancing their true personality to the fullest and accepting who they truly are.

Needless to say, the brand has swiftly risen against its rivals taking the flavored market by storm with this powerful strategy.

A proud moment for the Beverage Powerhouse

Dayfresh is a name synonymous with premium quality and freshness. It has quickly created its place amongst the present saturated dairy market in the country.

Competing with brands that have been around for decades, Flavored Milk by Dayfresh has emerged as confident and strong. Not just that, one milestone the brand has achieved is to market products of a category which is considered to be dull and just for children in an out-of-the-box manner as well as sent a message that milk is for everyone.

It has played a vital role in making flavored milk popular again in Pakistan and positioned it as a nutritious beverage for the Pakistani youth in the future landscape. The company used valuable insights from the surveys conducted using young adults to make it very relatable to their audience.

Most importantly, they did everything and more on a comparatively lesser budget than to its rivals and witness a growth in the market share and units in a short span of time.

Surely, winning big at Effie Pakistan is a massive feat and the brand is proud to unlock this major milestone.

Sarfaraz Ahmed’s Wife Cried After Watching Him Being Harassed in Viral Video

By
Muna Moini
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sarfaraz ahmed

Pakistan has gained confidence after their victory against South Africa and now must win the match at Edgbaston against New Zealand if they are to secure a realistic possibility of reaching the semi-finals after a weak start to the tournament.

In conversation with cricket enthusiast turned anchor and sports analyst, Zainab Abbas, Sarfaraz Ahmed talked about the loss against India and how the team learned from that experience.

When we win our fans give us a lot of respect and when we lose their anger is valid because they have expectations from us -Sarfaraz

World Cup 2019: Sarfaraz Ahmed Defends His Famous Yawn

Pakistani fans severely criticized the national team after its poor performance against arch-rivals India in the World Cup encounter in Manchester.

In fact, a video went viral where the skipper was seen was walking in a mall in England with his son when a fan stopped him and asked why he looked like a fat pig.

Speaking of the abusive video, the captain said that he found his wife crying in the hotel room after watching the clip.

When I went back to the hotel I saw my wife was crying after watching the video. I tried to explain to her that this is just one video and that we have had people walk up to us and tell things far worse. This is nothing serious we must be strong. All of this is a part of life, when we don’t perform well, we will have to go through all this.

sarfaraz

The support he received after the video went viral was phenomenal. It led to a public apology by the fan and gave him the motivation to play better.

“I have always said that our Pakistani fans love us a lot. And we also know that when we win they will give us a lot of respect and when we lose, their anger will also be valid because they have expectations from us.

Thanking the fans for their undying support despite the loss against India, the captain said that they should only focus on giving their best.

After losing the match against India, that one week that passed by, however, it was, our fans still came to Lord’s and supported the Pakistan team.

They came to the hotel where we were staying and even met us outside and all of them told us one thing that we should concentrate on giving our best and leave the rest up to God.

Watch the full video below:

https://web.facebook.com/icc/videos/vb.146078378744600/705298729900930/?type=2&theater

Pakistani & Bollywood Celebrities Defend Sarfaraz Ahmed Against Harassment!

Stay tuned to Brandsynario for more news and updates.

“Overspending on Weddings & Dowry Is Not the Same” – Muneeb Butt

By
Hera Mannan
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muneeb butt wedding

We all remember how Aineeb became the talk of the town in December 2018.

Many fans and followers were engrossed in admiring and idealizing Aiman and Muneeb’s flamboyant wedding festivities.

On the other hand, many pointed out how it was absolutely unnecessary to spend such humongous amounts of money on ten wedding functions, when such a lavish wedding could easily have been avoided.

Aimen and Muneeb also participated in a campaign against dowry around the same time.

 

That only gave people another chance to criticize them for an annoying display of ‘hypocrisy’.

Back then, Muneeb broke his silence over the matter in an instagram post, where he claimed that his wedding expenditures were nothing compared to the amounts he spends on charity.

Read the full response here:

Muneeb Butt Silences Haters Over Extravagant Wedding Bash!

In his recent talk show, however, Waseem Badami brought the topic of their loaded, luxurious wedding back to the surface.

Making the same comparison, he asked Muneeb how their wedding expenditures were justified, especially in the light of the anti-dowry campaign they had advocated last year.

Watch the video here:

https://youtu.be/nEnVEk2djaM?t=181

Badami’s point was that it all boiled down to the idea of spending money needlessly, be it the elaborate dowry parents arrange for their daughters or an overly-lavish wedding.

Muneeb’s response was different this time.

Instead of maintaining his stance about spending more on charity than he spent on the wedding, he simply stated that it is okay to spend elaborately on weddings if one can easily afford it, without it becoming a burden on them.

He condemns the idea of dowry because it puts an unnecessary pressure on the bride’s family, he added. But spending gladly and with one’s will is a different thing.

Do you think the public’s harsh remarks on Aiman and Muneeb were justified? And was Badamicorrect in saying that, be it dowry or over spending on a lavish wedding, it is essentially and equally problematic to waste money in amounts not needed?

Let us know in the comments.

Stay tuned to Brandsynario for more updates.

 

 

Pakistan vs New Zealand: Wasim Akram Hopes Pakistan can repeat 1992 performance

By
Muna Moini
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pak vs nz

Pakistan has found hope to reach the semi-finals after a tremendous victory against South Africa in their previous match, and we are all ready to see them perform in the Pak vs Nz match.

The team has five points from six games and is currently placed at the seventh spot in the ICC World Cup 2019.

World Cup 2019: Sarfaraz Ahmed Defends His Famous Yawn

Following the Pak vs SA victory, former Pakistan captain and cricket commentator Wasim Akram has advised current captain Safaraz Ahmed not to mess with the winning combination and go with an unchanged playing XI against New Zealand in their critical World Cup match to be played on Wednesday at Edgbaston.

Hoping that the boys play well, Wasim Akram is expecting for a repeat of 1992 World Cup performance when Pakistan had defeated the Black Caps— who were also unbeaten till that match – by seven wickets in the league stage tie in Christchurch. Pakistan defeated the Black Caps twice in the 1992 World Cup, including the semi-final.

“They were unbeaten in 1992 too before playing against us and we won the game, they’re unbeaten again and I hope we repeat the show, but boys will have to give their best,”

Akram said in an interview with Geo TV.

“There’s no need to change the winning combination,” he continued.

However, the former left-arm paceman wants Pakistan to work on their fielding.

“We have dropped 14 catches in the tournament. We are top on the list of teams dropping most catches in the World Cup which isn’t a good sign,” he shared his disappointment, adding that we need to overcome this problem.

Akram also added that Babar Azam who has scored two half-centuries in the World Cup so far needs to start transforming his fifties into hundreds if he wants to become a world-class batsman.

“The openers did well, Babar did well, but Babar needs to convert his fifties into hundreds,” said Akram while discussing the game against South Africa.

Pakistan is in desperate need to win their remaining three games. We wish all the best to Team Green and hope that the other teams’ results go in their favor so that they can make it to the last four stages.

World Cup 2019: PCB Planning to Remove Mickey Arthur, Inzamam, Azhar & Talat

Are you watching the Pak vs Nz match? Who do you think will win?

Let us know in the comments!

Stay tuned to Brandsynario for more updates and news.

The Dollar Rises to 162.47 Against the Pakistani Rupee

By
Hera Mannan
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usd rises again

UPDATE:

US dollar has now reached Rs. 162.47 in the interbank market; it rose by Rs5.2 as trading continued for the day.

 

The US dollar has just reached an all time high against the Pakistani Rupee at Rs. 160 in the interbank market.

With a rise of Rs 2.2 at the start of the trading, the USD is now stronger than ever before against the rupee, which has been falling against the dollar following an agreement with the International Monetary Fund on a $6 billon loan with expected strict conditions including a “market determined” exchange rate.

#BoycottDollar: Twitteratis Take Social Media by Storm to Support the Rupee

The news is taking the internet by storm and the public seems displeased with the constant raise of the greenback against the rupee.

Considering that the budget 2019-20 introduced by PTI lately has also brought price hikes with it, the USD’s rise only brings bad news for the country.

From car prices, fuel prices, gold prices, transport fares, everything is only becoming more expensive.

Naturally, the common, salaried man who also must pay the taxes only feels more burdened than before.

Budget 2019-20: Car Prices to Increase in Upcoming Days

Have anything to add to the story?

Let us know in the comments!

Pakistan Blacklists 12 Foreign Recruitment Firms

By
Anusha Sachwani
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foreign recruitment firms

The Bureau of Emigration and Overseas Employment (BEOE) has blacklisted 12 foreign recruiting firms from recruiting Pakistanis.

The reason is due to non-compliance of employment code which resulted in problems for the emigrants.

The firms did not provide the jobs promised to the individuals and failed to pay the employees timely salaries. They also reportedly issued fake, a BEOE official told the media.

According to the official, 6 of these firms are situated in Azerbaijan, and 3 each are in Iraq and Oman.

The blacklisted firms included Shah International F/S LLC, Nazar Motors LLC, Lardak LLC, ACV LLC, Arkuita LLC, Citizen Munawwar Latifi, Shirka Ardh Al-Muheet, Shirka Amwaj Ul-Bahar, Shirka Seeufue Ul-Badar, Catalyst Contract Trading Company, Fourth Union Reconstruction LLC and Dar Ul Riyan International LLC.

Stay tuned to Brandsynario for more news and updates.

Second Marriage In Pakistan Not Allowed Without Arbitration Council’s Permit

The Emir of Qatar Visits Pakistan and Announces $3 Billion Investment Package

By
Hera Mannan
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emir of qatar in pakistan

Dr. Firdous Ashiq Awan, Special Assistant to the Prime Minister on Information and Broadcasting, announced to the media in a meeting on Monday that Qatar will be investing a sum of $3 billion in Pakistan in the form of direct investment and deposits.

This was decided after the Emir of Qatar Sheikh Tamim bin Hamad Al Thani’s visited Pakistan. Through the investment Qatar has expressed confidence in the future of Pakistan’s economy under the PTI government.

“By announcing this new investment package on Monday, the size of the Qatari-Pakistani economic partnership will amount to nine billion US dollars”.

said the Qatari foreign minister said in a statement.

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The meeting was held by the Council of Pakistan Newspapers Editors (CPNE). She also mentioned that Prime Minister Imran Khan had announced the facility of visa on arrival to Qatari citizens.

The PTI government has high hopes attached with these developments, and hopes that the investment will help ease the economic burden on the public of Pakistan.

Awan explained that this step and Qatar’s investment in Pakistan is aimed to aid in the following:

  • strengthening the relationship between Qatar and Pakistan
  • boosting tourism
  • boosting the economy
  • generating business
  • increasing job opportunities
  • helping the government to attract more foreign investment
  • She also said that this step will help establish further relations with Qatar.

Another good news that Awan announced was Qatar’s lift on the ban on import of Pakistani rice.

Passengers Will be Required to Pay Airport Tax in PKR instead of USD – CAA

We hope that these developments in Pakistan will bear the intended fruit for Pakistan. What do you think?

Let us know in the comments!

Stay tuned to Brandsynario for more updates.

“Fawad Khan Could Have Been Bollywood’s 4th Khan”- Indian Director

By
Muna Moini
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fawad khan

For over two decades, Bollywood has been ruled by three major Khans; Shah Rukh Khan, Salman Khan and Aamir Khan.

The Khan trinity has been dictating the box office with their talent, charm and enormous fan following.

However, a fourth Khan had shown the potential to follow suit and join their league. Yes, it’s none other than our very own, Fawad Khan.

Bollywood Actress Zareen Khan Has a Major Crush on Shahid Afridi!

According to a clip released by Entertainment Pakistan, Bollywood director/writer, Khalid Azmi thinks Fawad Khan could have been Bollywood’s fourth Khan. “Fawad Khan’s name could’ve been in the same line/list as Shah Rukh, Salman, and Aamir,” he said.

Khalid Azmi believes that the way his popularity was growing, all he needed was two more years in Bollywood. Fawad was doing selected and big productions which is proof that he was on the right track.

Watch the video below:

https://youtu.be/Q60A1OEQ4tA

Well, despite the ban, it’s clear that Bollywood misses Fawad Khan. As for Pakistan, we cannot wait to see him in Parey Hut Love and Maula Jatt.

Stay tuned to Brandsynario for more news and updates.

Ali Zafar Hands Complete Evidence Against Meesha’s Smear Campaign to the FIA

World’s 15 Most Powerful Militaries: Pakistan Army Makes the Nation Proud Once Again

By
Anusha Sachwani
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pakistan army

Global Firepower has released a list of its annual rankings for the World’s 15 Most Powerful Militaries in 2019.

Pakistan Army has moved up by two places to rank #15 on it. Countries were ranked on the basis of 55 different factors, including technological advancement and other factors.

World’s 15 Most Powerful Militaries

Here is the list of the 15 most powerful militaries:

  1. United States
  2. Russia
  3. China
  4. India
  5. France
  6. Japan
  7. South Korea
  8. United Kingdom
  9. Turkey
  10. Germany
  11. Italy
  12. Eygpt
  13. Brazil
  14. Iran
  15. Pakistan

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According to the report, Pakistan’s defense budget is $7 billion. It has:

  • Power Index rating: 0.2798
  • Total population: 207,862,518
  • Total military personnel: 1,204,000
  • Total aircraft: 1,342
  • Fighter aircraft: 348
  • Combat tanks: 2,200
  • Total naval assets: 197

Stay tuned to Brandsynario for more news and updates.

5 More Chinese Tech Firms Blacklisted by US Government

Petrol Prices to Increase in July by up to PKR 5!

By
Anusha Sachwani
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petrol prices

The Federal Government of Pakistan is reportedly ready to increase the prices of petrol by up to Rs.5 per liter in July.

As per received details, the current prices are being revised due to the devaluation of the Rupee against the Dollar as well as a hike in crude oil prices in the international markets.

An industry expert shared that there is a high probability that the government might not increase the price of oil as it is aiming to provide relief to the public.

The final decision of whether or not the price will increase for sure will be taken on 30th June. As of now, the current price of petrol is Rs. 112.68/L, high-speed diesel is at Rs. 126.82/L, Kerosene oil at Rs. 98.64, and light-speed diesel is priced at Rs. 88.62/L.

On the other hand, like a butterfly effect of the increase of the Dollar’s value, car manufacturers like Honda, Al-Haj FAW, Suzuki and others have increased the prices for their vehicles up to PKR 7 lakh!

Stay tuned to Brandsynario for more news and updates.

Suzuki Vitara Facelift 2019 Officially Launches in Pakistan!

Food Safety – A Global Imperative

By
Press Release
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Nestle

Ever wondered how food safety mistakes can cost you your health? Understanding the importance of food safety involves getting the basics right. This starts with understanding how unsafe food poses global health threats, putting the masses at risk.

According to the estimates by the World Health Organization, every year 220 million children suffer from diarrheal diseases and at least 96,000 die. Food Safety concerns particularly impact the developing countries due to weak food safety systems, lack of infrastructure and unskilled human resources resulting in an epidemic of foodborne diseases.

What remains critical at this time is to realize food safety as a shared responsibility – the one to be taken seriously by policy makers, businesses and consumers. With product safety and security at the top of Pakistan’s new government’s priority list, the industry now needs to find ways to ensure quality measures every step of the process.

A key to that would be to ensure transparency within the complete food supply chain. Providing relevant transparent information can be the first step towards strengthening consumers trust and confidence in the products they consume.

This can be a formidable management challenge keeping in mind the compliance complexities of the international standards in developing counties like Pakistan and consumers expectations.

Nestlé is one of the very few organizations in the country that demonstrates a strong commitment towards food safety and quality, while prioritizing transparency at the very top with its ‘Seeing is Believing’ slogan. More than 2000 stakeholders have visited Nestle Pakistan’s Sheikhupura facility, to observe how the organization is implementing best practices and making meaningful contributions in the industry.

Visitors from various disciplines and walks of life take the tour of the facility throughout the year, learning the process and witnessing how conformance standards are met at each step. Fawad Chaudhry, Federal Minister for Science and Technology, Kaukab Iqbal, Consumer Association of Pakistan, Marzieh Hosseininezhad, Director of International Scientific Cooperation Office, RIFST, Mashhad and Dr. Farrukh Iqbal, Executive Director, Institute of Business Administration, to name a few recently visited the plant to critically observe the facility and its processes.

‘I have been very impressed with one aspect of Nestlé’s operations. And that is not only are they interested in producing high-quality milk and water but they also invest time and money to make sure that farmers also learn how to produce good quality milk’, commented Dr. Farrukh Iqbal.

Dr Kaukab Iqbal on his visit said, ‘Nestlé’s factory has an international standard, I would like to appreciate the management for giving the best to consumers’.  Marzieh Hosseininezhad, Director of International Scientific Cooperation Office, RIFST, Mashhad also endorsed the factory’s standard and the highly qualified personnel after her tour inside the factory.

Safe food supplies support economies, contribute to food and nutrition security, and hence underpin sustainable development. Consumers living in the digital age are more aware than ever with social media conquering a significant part of their lives and information traveling in real time.

Urbanization and changes in consumer habits, including travel, has impacted consumers eating and drinking patterns and continue to do so. As the world’s population grows, the intensification and industrialization of agriculture and animal production to meet the increasing demand for food creates both opportunities and challenges for food safety.

Simultaneously, climate change is also impacting food safety, where temperature changes modify food safety risks associated with food production, storage, and distribution. Educating the masses on how the final product reaches them is a global imperative and has to be realized sooner than later. Nestlé seems to have taken the first step, but more will have to follow.

Daraz Mobile Week: The Ultimate Relief From Soaring Prices!

By
Press Release
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daraz

The fourth annual Daraz Mobile Week – the biggest electronics sale of the year – is now live.

As it has in the past, this year, too, the e-commerce platform will be offering discounts on smartphone devices and accessories from top brands like Samsung, Mi, Honor, Apple, and CAT.

However, the platform has announced that the scope of the sale event this year has been increased to include electronic appliances such as air conditioners, televisions, small appliances and large appliances such as refrigerators. 

At a time when inflation is soaring and the dollar rate is hitting historical highs, Mobile Week is the ultimate relief that we’ve all been looking for. 

It is the best opportunity for customers to invest in mobile phones and electronics as the prices will be significantly lowered. 

Here’s a taste: the iPhone X – normally priced at Rs174,999 – is being sold at Rs 119,999 during Mobile Week. The Samsung A7 will be sold at Rs 39,999 while it was originally priced at Rs 49,999. Another exciting deal is the price drop of the Samsung S 10 from Rs 140,000 to Rs 109,999.

Mobile Week is more than just a sale event. It’s a complete experience that offers not just buying opportunities but also entertainment. There are games sponsored by partner brands like Infinix, RealMe, Nokia, Samsung and OnePlus that customers can play for a chance to win exciting prizes.

Daily flash sales for bigger discounts. And several Shake Shake slots for surprise gifts and vouchers.  The vouchers collected are not only automatically applied to a cart upon checkout but they are also stackable i.e. multiple vouchers can be applied to one cart. The more you collect, the more you can save! 

Something new will be available on the app every day, customers should keep returning for updates so that they don’t miss out on anything.  

PTCL Partially Restores Internet Connection in Pakistan

By
Anusha Sachwani
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PTCL Internet

Yesterday, the world witnessed a global internet meltdown as top websites including Google, Reddit, Amazon, and others were not working.

Pakistan Telecommunication Company Limited (PTCL) updated its customers that the issue was caused because of multiple cable cuts leading to severe issues across Pakistan.

Fariha Tahir Shah, General Manager, Corporate Communication, PTCL further added:

We sincerely regret the inconvenience caused to our valued customers. PTCL has deployed all its technical resources to restore and stabilize the services as soon as possible. Furthermore, internet services have been partially restored in many areas.

Furthermore, she added that a high-level investigation committee has been assigned to determine the root cause of the outage.

Stay tuned to Brandsynario for more news and updates.

Uber & Careem Fares Expected to Increase in Sindh!

Second Marriage In Pakistan Not Allowed Without Arbitration Council’s Permit

By
Hera Mannan
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second marriage ihc

It has been made mandatory to first apply for permission for second marriage to the Arbitrary Council, decided Justice Athar Minallah from Islamabad High Court on Monday.

As per the 1961 Muslim Family Laws Ordinance, it was required for a man to take the current/first wife’s consent before second marriage. If not complied, the man would be punished and fined.

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The verdict issued by IHC implies that, a man cannot marry for the second time until and unless approval from the Arbitrary Council is obtained, even if the first wife has consented to the idea.

In 2013, a person called Liaqat Ali married for the second time after having married Dilshad Bibi in 2011; he had not taken Dilshad Bibi’s consent.

There was a case on him, and he was handed over one-month jail sentence by an Islamabad magistrate for his offense along with a Rs. 5,000. fine. However, an additional judge released him on the grounds that he was a native of Azad Kashmir.

That judge’s decision was also nullified yesterday, on Monday, and it was announced by IHC that all laws apply to all individuals with the NIC. He also remarked that judges must hear cases on merit from now onwards.

Social Media reacts to the Decision

There have been mixed reactions from the public over this news.

For some, it is the best news of the day.

While others are totally condemning the verdict.

What do you think about it?

Let us know in the comments!

“Iqra Aziz is Just a Really Good Friend” – Yasir Hussain

Stay tuned to Brandsynario for more updates.

 

“Iqra Aziz is Just a Really Good Friend” – Yasir Hussain

By
Hera Mannan
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iqra aziz yasir hussain

The very hip and happening couple of Yasir Hussain and Iqra Aziz has been making waves and stealing hearts all over the internet ever since it became obvious that they were dating.

From posting cute instagram photos and videos to express their love for each other, making ramp appearances together hand in hand, and going on #Baecations , they are loved and cherished by the nation and everyone looks forward to them tying the knot.

Iqra Aziz made her relationship status with Yasir very clear in the second week of June.

Iqra Aziz Finally Reveals Her Relationship Status with Yasir Hussain!

However, to our surprise (shock, rather), reality seems to be far from what we have all been thinking!

In an interview with Waseem Badami over the weekend, he was met with all kinds of controversial questions.

Needless to say, Iqra Aziz was a major part of them.

To be more specific, Badami asked him if Iqra Aziz was just a very good friend and nothing more, to which Yasir replied in affirmative accompanied with a clear nod of the head.

Watch the full video below:

https://youtu.be/kL2U3Wf2fcA?t=702

Considering how open they have both been about their relationship and even defended their relationship, his response has come as a downright shocker.

What do you think?

Yasir Hussain Gives His Haters Advice Post Romantic Video with Iqra Aziz!

Let us know in the comments below!

Stay tuned to Brandsynario for more updates.

Eighteen Signs a Multi-Million Dollar Deal with Turkey-Based DMZ Holdings

By
Anusha Sachwani
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eighteen pakistan

Eighteen, a project by Elite Estates Private Limited, signed a deal with DMZ Holdings, a UAE and Turkey-based financial investment conglomerate to purchase and market high-end luxury units.

The deal was signed between Tarek Hamdy, CEO Eighteen and Tariq Masud, Chairman DMZ, at the Eighteen Head Office in Islamabad.

Eighteen is an exclusive, joint real estate venture of Ora Developers, Saif Group and Kohistan Builder (KBD) of Companies located in the Eighteen District of the twin cities on main Kashmir Highway, 10 minutes away from new Islamabad Airport.

A world-class lifestyle destination, Eighteen has redefined the standards of luxury living in Pakistan and has garnered a noticeable presence in the country in just over a year.

DMZ Holdings, on the other hand, are an investment conglomerate, in the business of providing Project Investments, Financial Engineering and Strategic Solutions across the Middle East, Africa and Europe.

Speaking at the auspicious occasion, Mr. Tarek Hamdy, CEO, Eighteen said:

It is a moment of immense pride for us to sign this deal with an internationally-acclaimed investment conglomerate that is DMZ Holdings. Eighteen intends to transform the real estate landscape of the twin cities and this goal will certainly be better achieved through this partnership.

With a focus on spacious and comfortable living, Eighteen promises a safe investment to the residents of Islamabad and Rawalpindi. Its focal location makes it an attractive residential option for individuals from all walks of life.

Infinix to Launch Hot 6X & Amazing Discounts During Daraz Mobile Week!

By
Press Release
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Daraz Mobile Week

Infinix Pakistans leading smartphone brand has partnered with daraz on the year biggest mobile event known as daraz mobile week.

During mobile week Infinix is offering an exciting new device launch for the highly anticipated Hot 6X along with mind-blowing discounts on a number of available products.

HOT 6X is being offered at a special rate of only PKR 18,499 with 3GB Ram and 32GB Rom.

Main features of Hot 6X include 13MP+2MP rear cameras along with 8MP front-facing camera, 4000mAh battery that lasts up to two days, 3GB RAM/32GB ROM, face unlock & fingerprint sensor. Moreover the Dirac Speaker Sound, the slim design and large Full HD+ display of 6.2” provides users an immersive display that truly upgrades the entertainment experience.

Whether it’s video clips, games, reading or online social entertainment, the HOT 6X lets you see it all. The Qualcomm Snapdragon processor provides users with higher image quality and smooth video playback along with faster gaming experience. The phone comes in 32GB along with an expandable memory that can cater to anyone’s mobile storage needs.

The 13MP + 2MP dual camera allows PDAF fast focus, DSLR inspired imagery and has the state of the art editing feature of post photo shot refocus. Moreover, the HOT 6X incorporates Dirac HD Sound technology, which provides a phenomenal quality whether you listen through the headset or even through the phone’s speaker.

The power pack of 4000mAh battery is sufficient for long-term entertainment and enables a 2-day life. A powerful battery like this infused with a video resolution of 1080p is perfect for watching movies or for extensive gaming.

Hot 6X will be launched on the 26th of June during the mobile week, however, Infinix fans can avail the amazing discounts on other products from 24th June till 30th June! Discounts are being offered for a wide range of Infinix smartphones, let’s take a closer look at the details of the discounts

  • Hot 6 available for Rs.14,999 after a discount of Rs.4,500
  • Smart 2 [Black and Blue] upto Rs.2,500 off
  • Note 5 available for Rs.24,999 after a discount of Rs.8,000
  • S3 (3GB/32GB) available for Rs.18,199 after a discount of Rs.4,300
  • S3 Plus (4GB/64GB) available for Rs.21,999 after a discount of Rs.3000
  • Smart 2 HD available for Rs.12,699 after a discount of Rs.2,300
  • Zero 5 (6GB/64GB) available for Rs.27,999 after a discount of Rs.7,000
  • Hot 6 [3/32GB and 2/16GB] is being discounted from 20,999 and 18,999 to 18,599 and 15,699 respectively
  • Hot 7 available for Rs.13,999 after a discount of Rs.2,000

To avail, these amazing discounts visit Infinix Official Store (https://www.daraz.pk/shop/infinix/) on daraz and get your favorite smartphone at an unbelievably low price.

Electronic Applications for Permanent Residency in Saudi Arabia Now Open for Expats

By
Hera Mannan
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permanent residency for expats in saudi arabia

Over the weekend, the Premium Residency Center of Saudi Arabia received the approval of the Council of Ministers to process applications for permanent residency in Saudi Arabia.

The meeting was headed by the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud.

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The Premium Residency Center is a financially and administratively independent entity associated with the Council for Economic Affairs and Development.

In cooperation with the government sectors, the center provides services to those who already hold a premium residency in Saudi Arabia and also to those who wish to attain it.

The Center began its services on Sunday by receiving and processing applications electronically and applying the Premium Residency System, which aims to serve those who wish to pursue the premium residency in Saudi Arabia through “SAPRC”, a comprehensive electronic platform.

The platform requires applicants to upload all the documents required for the application. Payments for the procedure are also made electronically.

Two types of premium residencies in Saudi Arabia are offered by the center:

– Permanent premium residency, for which a one-time lifetime fee needs to be paid

– Temporary premium residency, for which there is an annual fee

For more information about SAPRC, visit www.saprc.gov.sa.

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Have you tried applying for permanent residency in Saudi Arabia through SAPRC yet?

Let us know in the comments!

Stay tuned to Brandsynario for more updates.

Parey Hut Love: Trailer Looks Grand & Promises an Intense Love Story

By
Muna Moini
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Parey Hut Love

After a long wait, director Asim Raza is back with the much-anticipated trailer of his film Parey Hut Love starring Sheheryar Munawar and Maya Ali in the lead along with what looks like almost the entire Pakistan film industry.

Introduced as the biggest wedding of the year, Parey Hut Love features a star-studded cast, larger than life set, beautiful locations, stylish designer costumes, romance, drama, tragedy, dance, music, special appearances, and just glamour pouring from every corner of the frame.

The trailer gives us a sneak-peek into Sheheryar Munawar’s character who happens to be a striving actor also named Sheheryar. He, like most boys his age, is being pressured into getting married by his family while he’s happy being ‘single’ or ‘kaawara‘ until he meets Saniya (Maya Ali) and things change.

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The two shared some interesting chemistry and all looks good (Except for his Mario like mustache) until the story takes a heartbreaking turn when it is revealed that Sania is already engaged to Hassan played by Shahbaz Shigri.

Farieha Altaf’s daughter Parisheh James, who has made her acting debut in the film as Natasha states that  “bhagorha sirf dil thorta ha aur kuch nahi karta“, however, this time around its Sheheryar who is left heartbroken.

A lot happens in the 3-minute long trailer leaving the audience spellbound, curious and wanting to know more about the story. Other than the main lead, the cast also includes Ahmed Ali Butt, Zara Noor Abbas, Hina Dilpazeer, Nadeem Baig, Rachel Viccaji, Frieha Altaf, Parisheh James and MANY cameos including Meera, Mahira Khan, and Fawad Khan!

The trailer ends with Fawad Khan sharing a wise dialog on being successful. So, will Parey Hut Love just entertain the public or teach the audience how to live? Let’s hope the film turns out to be a success.

Parey Hut Love is scheduled to release on Eid ul Azha. Watch the trailer below:

https://youtu.be/EJ2J07ca18w

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What do you think of the trailer? Share your thoughts with us in the comments below.

Stay tuned to Brandsynario for more news and updates.

Passengers Will be Required to Pay Airport Tax in PKR instead of USD – CAA

By
Hera Mannan
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airport tax

As of June 19th, the PKR further weakened against the greenback at Rs156.8/157.3.

Owing to this constant downsliding of the rupee since the past year against the US dollar, it has been announced by the Civil Aviation Authority (CAA) that passengers will now have to pay airport tax in PKR instead of US dollars.

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Moreover, it was recently reported that the IMF has asked Pakistan to end state control of the rupee, so the currency can move freely to find its equilibrium against the US dollar.

According to a CAA notification, passengers were earlier required to pay 20 USD on international departures. Now the rate has been rationalised to 2,800 PKR per passenger.

Here is what the notification exactly read:

“In order to avoid any inconvenience to the passengers, the Airport Charges (INFR+SEC) payable by the passengers earlier at the rate of US$ 20, have been rationalized for payment at a fixed amount of Pak Rupees (Rs 2800) per departing international passenger.

All airlines operators are required to ensure compliance in true letter and spirit”

Will this affect your travel plans in any way?

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Let us know in the comments!

Stay tuned to Brandsynario for more updates and news.

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