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Alt Tech Digital Appointed As Advertising Sales Partners In Pakistan By Gameloft

By
Web Desk
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Karachi, Tuesday October 21, 2021: Alt Tech Digital, a new-age digital media agency is appointed as the “Official Advertising Sales Partner for Pakistan” by Gameloft, a global leader in gaming.

Gameloft, one of the largest gaming companies in the world has delivered more than 10,000 campaigns for prestigious brands such as Unilever, Air France, Coca-Cola, and Netflix and from a wide variety of industries via its Advertising Solutions platform. It has built its own ad-tech allowing total control over its ad environment and providing brands with transparency & brand safety.

Commenting on the partnership, Florent Vallauri, Managing Director SEA Pacific & Indian Sub-Continent, Gameloft said “Our mission is to unite brands to the world of gaming, helping them build a meaningful connection with their audience through multiple custom & engaging advertising opportunities across a bouquet of games. Hence our partnership with Alt Tech Digital is to empower brands in one of the biggest and fastest-growing youth markets in the world and bring the global experience of gaming and marketing to Pakistan”

“We are excited and humbled that Gameloft trusted us as the exclusive advertising sales partner for Pakistan territory as it will bring a unique perspective to the marketing mix for advertisers in Pakistan. We look forward to working with top digital agencies and brands to unlock the gaming ad options to engage with customers” said Adeel Hashmi, Consultant, ALT TECH DIGITAL.

Netizens Are All Asking Ahsan Mohsin’s Father The Same Question

By
Lyza Rashid
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Image Source: Instagram

Remember the time GenZ started leaving Instagram because the parents started signing up for it? Well, Ahsan Mohsin can’t relate because he and his father have a great time socialising on Instagram! Ahsan Mohsin’s father, Mohsin Ikram, is an Instagram pro and recently shared pictures from his birthday. However, netizens just have one burning question for him— can you guess what it is?

Partying with ‘Bachas’

Mohsin Ikram recently turned a year wiser and he went out for a good ol’ dinner with his son and daughter-in-law. The party of three was sure to take some selfies to commemorate the day and of course, share them with their fans on social media. 

 

View this post on Instagram

 

A post shared by Mohsin Ikram (@mohsinikram1964)

Mohsin Ikram shared pictures on his Instagram with the caption “dinner with my bachas” and they all looked super stoked, especially Minal Khan. It appears the father-in-law is no typical one, they’re a happy family together.

Netizens’ Burning Question

However, we all know netizens. When there is a burning question, they don’t hold back. Moreover, their ability to ask the most poking questions is also incredible. A passive eye wouldn’t have noticed this but they did. Where is the mother-in-law/wife? Is Mohsin Ikram on bad terms with his wife? Otherwise, it makes no sense that she did not go to the “dinner with the bachas”.

Have a look at the questions:

ahsan mohsin's father question
Image Source: Instagram
ahsan mohsin's father question
Image Source: Instagram

Read more: Minal Khan Celebrates Ahsan’s Dadi’s Birthday, Gets Criticized

Well-wishers of Uncle

 

View this post on Instagram

 

A post shared by Mohsin Ikram (@mohsinikram1964)

Amongst these burning questions and other comments, there were a plethora of well-wishing ones. People seem to really love their “uncle” and couldn’t help but give many duas of a happy, healthy, and long life to Ahsan Mohsin’s father. Have a look at the love he receives from netizens also, something we all know to be very rare:

ahsan mohsin's father question
Image Source: Instagram
ahsan mohsin's father question
Image Source: Instagram

Uncle Is Not Going To Tolerate Haters

Did we mention how cute Ahsan Mohsin’s father is? People are referring to him in the comments as “uncle” and don’t mind if we do! Uncle is simply out here on Instagram to enjoy his life— he’s not like other celebrities. He will not tolerate senseless hate. He also added a comment to ward off haters and trolls:

ahsan mohsin's father question
Image Source: Instagram

Read more: “I Dream Of A Liberal Pakistan,” Says Ahsan Mohsin To A Troll

Stay tuned to Brandsynario for the latest news and updates.

Ali Azmat In Hot Waters For Disrespecting Madam Noor Jehan

By
Lyza Rashid
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Image Source: Brandsynario

Ali Azmat may be one of the biggest and most famous music personalities in Pakistan. But does that give him the right to disrespect another much bigger, more legendary music personality especially posthumously? The rockstar has just taken a low-level dig at Madam Noor Jehan and well… netizens aren’t in a forgiving mood.

What Did He Say?

Azmat was being interviewed for a podcast it seems. Three men together— that’s already a red flag but we gave them the benefit of the doubt. Ali Azmat was reminiscing about his childhood especially of the time they welcomed “cultural invasion”. In doing so, he shared that Pakistan wasn’t doing much culturally hence, a gap was created that was fulfilled by foreign influences.

ali azmat disrespect noor jehan
Image Source: Daily Show

The only thing going on in Pakistan, according to Azmat, was Madam Noor Jehan on MTV channel. He goes on to describe her singing in a saree, “wadde wadde bunde” and exaggerated make-up and said, he and his friends were annoyed by that! He called her mayi and that’s problematic for a whole different reason. A classist insult.

Fat-shaming A Legend?

However, what shows that Ali Azmat really has the misogynistic guts of a stereotypical rockstar was when he called Noor Jehan a “kofta”. One of the hosts also tried to interject respectfully but he quickly covered it up saying “I was talking about my childhood.” Another man, the second host we presume, encouraged Azmat. Apparently, “andar ki batein” were being expressed.

Read more: This Blogger Transforms Herself Into Legendary Pakistani Women

If you don’t believe someone could take a dig like this at Noor Jehan on a public platform, watch the video yourself— at your own risk.

The Video:

Netizen Reactions

People have had enough of this. Have a look at what they are saying:

Just Plain Misogyny or Disrespect?

Ali Azmat is a voice in his own right but does he get to keep that stature by being this problematic? We’ll let you answer that. It was easier for him to trash Madam Noor Jehan because first of all, she was a woman. He’s invalidating her talent and her charisma which had the world wrapped around her finger. Is the entire country senselessly still her fan? If he is not fond of her music, the least he could do was share it respectfully.

noor jehan
Image Source: Samaa

This is even more problematic because he’s trashing a woman posthumously. She’s left behind a legacy and that deserves some respect. She was one of the pioneers of Pakistan’s music industry, the same industry that benefits him.

Read more: Shoaib Khan Pays Tribute To Noor Jahan On Account Of Defence Day

Stay tuned to Brandsynario for the latest news and updates.

Pakistan Emerges As The Fourth Most Expensive Country In The World

By
Mehak Zehra
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most expensive country Pakistan
Image Source: American Express

The Economist, an international publication, has recently released the list of most expensive countries. According to that, Pakistan stands at number fourth on the list of 43 countries. The list has been compiled looking at the trajectory of inflation. It is because of this that Argentina ranks as the most expensive country, Pakistan as fourth, and India as sixteenth.

Read More: Master’s Degree in Pakistan Becomes Expensive As Inflation Rises!

Global Inflation Rates

The inflation rate in Pakistan is currently calculated at 9%. The rates of the top most expensive country and the second is significant; Argentina stands at 51.4% inflation rate while Turkey the second most expensive is at 19.6%. Brazil is at number 3 with 10.2% inflation. Considering the living standard Japan is able to give its citizens, the inflation rate being -0.4%, it is indeed noteworthy.

Detail on inflation in Pakistan

Pakistan Bureau Statistics (PBS) calculated an 8.4% inflation rate for the month of August in the data they released in October. It has now risen to 9% even though the government set the target for the ongoing fiscal year 2021-2022 at 8.5%. The year-on-year inflation might remain in double digits though.

most expensive country inflation
Image Source: Forbes

According to the data by PBS, the inflation rate had increased for both urban and rural areas. In September, inflation was recorded at 9.1% for urban areas and 8.8% for rural. Specific to food, the inflation in urban areas rose to 10.8%. The food inflation in rural areas remained unchanged from the previous month.

Meanwhile, the non-food inflation was marked at 8.1% in urban areas and 8.5% in rural areas. This was a significant increase from September 2020 where the rates were 5% and 7.2% respectively. Moreover, the prices for clothing and footwear increased by 9.19% on average. And for transportation, the increase was by 9.11%. The electricity fare has also increased in the month of September, the surge is reported to be at 11.4%.

statistics
Image Source: Cardiff University

Fourth most expensive country but…

All these factors considered, the average inflation for the period July to September is recorded to be 8.58%. Given the goal of maintaining an 8.5%, one can say that the government is on track even if Pakistan is the fourth most expensive country.

Read More: 7 Ways To Save Money While Living In Pakistan

This comes as quite a shock because not even three months ago, the stats released by  GoBankingRatesCompany stated Pakistan may just be the cheapest country to live in. The cost of living index for Pakistan was calculated at 18.58. The second country on the list, Afghanistan was at 24.51. It was followed by India with the index being 25.14. On the same scale, the most expensive countries to live in were: the Cayman Islands at 141.64, Bermuda at 138.22, Switzerland at 122.67, and Norway at 104.49.

Stay tuned to Brandsynario for the latest news and updates!

JS Bank And Embassy Of Spain Unveil A Coffee Table Book Titled ‘A Walk Through Spain’

By
Press Release
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JS Bank and the Embassy of Spain jointly hosted the unveiling of a pictorial journey in the form of a coffee table book titled “A Walk Through Spain” by Pakistani artist Ammar Zaidi at the Spanish Ambassador’s Residence in Islamabad. The ceremony was attended by leading representatives from the diplomatic corps, federal government, business community and civil society.

Capturing the essence of Spain’s historical landscape and beauty, this photobook lays out a breathtaking timeline of the rich multicultural history of the country with the journey being undertaken at the behest of the Spanish Embassy to Pakistan.

Speaking at the event, H.E Manuel Durán Giménez-Rico, Spanish Ambassador to Pakistan said, “It is insightful to see how the history of Spain has been depicted. The author has brilliantly highlighted the intricacies and beauty of Spain’s diverse heritage. By fostering such avenues of inter-cultural exploration and sharing of experiences, we hope to strengthen the bond between the people of Pakistan and Spain.”

Thanking JS Bank for their support, the artist stated, “I reached out to JS Bank in light of their initiatives to support the arts and literary culture in Pakistan. There is no lack of talent in Pakistan and I hope my work inspires other authors to tell their stories, share their journeys and further enrich the literary landscape of our nation.”

Imran Haleem Shaikh, Chief Operating Officer – JS Bank, emphasized on the importance of such initiatives, saying, “JS Bank, as an institution dedicated to Pakistan and its people, is delighted to support the work of local artists. It is our hope that this contribution will deepen the ties between Pakistan and Spain and serve to further enhance our nation’s image as a center of arts and learning on a global stage.”

JS Bank has continually undertaken efforts to support arts and literature in Pakistan. Over the years, the Bank has identified and nurtured artists, while also celebrating and showcasing their work at international and national platforms such as the Pakistan Pavilion at the Venice Biennale, the Karachi Biennale and more.

Is Oppo Developing Chips For Their Own Flagship Phones?

By
Usman
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oppo might be making own chips for phones
Image Source: androidauthority.com

Oppo is a brand that has one of the largest smartphone range out there. You can have any form of budget and still be able to buy a phone from them. They started off as quite an underdog and have now risen to a rank of a titan. If we take a look at their development, a lot of famous brands come from Oppo. Now known ones like Realme and OnePlus have all been established through that brand. It reminds one of how Volkswagen owns so many vehicle brands.

Now, after much success and years of work, Oppo might be working on something entirely new. According to sources, they are set to develop their own silicon chips to power their flagship phones. This is something that sounds interesting and can boost the company even higher. According to two people, who spoke to the newspaper, said that Oppo intends to do this in 2023 or 2024.

oppo making own chips for phones
Image Source: androidauthority.com

Oppo Making Own Chips

This shows that Oppo is learning to be more and more self-dependent. Till now, they had used SoC designed by Qualcomm and Mediatek as many of the Chinese brands. However, earlier this week, Google revealed the Pixel 6 and Pixel 6 pro. Those phones are now going to be powered by an SoC by the name of ‘Tensor’. Similarly, Apple iPhones are powered by the M1 chip.

Read More: Calling All Gamers! 5 Phones To Buy Under Rs. 30,000

Does this mean that Oppo is also following suit by moving to its own SoC design? It could certainly increase the value of the phones and keep them running for longer periods of time. Almost every brand we see is manufacturing its own SoCs. Huawei would have been among the first to do this, had it not been decimated under US sanctions.

oppo to make their own SoC
Image Source: scoopblogs.com

Bad News For Qualcomm

If this news really is as true as they are saying, it spells trouble for Qualcomm. The company is going to lose one of its biggest consumers. Let us not forget that realme, vivo, and OnePlus also have their shares with Oppo. So, if the company decides to extend the SoC to these brands, Qualcomm will face reductions from that end too.

Let us hope there is much more to see as the story develops. It is always fun to see smartphone brands coming up with something new. It keeps the spirit of the tech alive!

qualcomm chips going obsolete soon
Image Source: bleepingcomputer.com

Stay tuned for more from Brandsynario!

Daraz 11.11: 13000+ Delivery Heroes, 4000+ Vehicles And 7 Logistics Partners

By
Web Desk
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Karachi: 18th October 2021: With the biggest sale of the year just three weeks away, Pakistan’s leading e-Commerce platform, Daraz expands its operational capacity to prepare for 11.11.

As online shopping continues to grow with businesses moving to brick-and-click models due to the pandemic, this year, consumers appear eager to return to the big holiday spending season. To prepare for the biggest one-day sale in Pakistan, Daraz increases its operational capacity to more than 5000 operations staff, 13000 delivery riders, 8 fulfilment centers, and 80+ Daraz Express facilities nationwide to ensure a smooth flow of operations.

Ahmed Tanveer, Chief Operations Officer at Daraz Pakistan said, “We have been working on streamlining and improving the delivery mechanism with the help of Alibaba’s tech support for this year’s 11.11.  We have a dedicated planning team that is helping us optimize the delivery lead times to help us achieve 3X of regular-day orders on the mega sale day. Our operations team will center on delivering flawless customer and seller experience.”

He added, “Our key priority is to ensure strong logistics on sale day and our tailor-made e-Commerce logistics platform – DEX, is prepared to manage this effectively. We are ensuring that all the facilities are prepared to be used on 100% capacity during the sale and follow a standard protocol.”

In the past year, the number of packages received and delivered by Daraz has increased by more than 100% with the support of 7 third-party logistics partners including TCS, LCS, MOVEX, and Rider. All partners have come together to build an automated and improved logistics network with the best sort centers, first and last-mile networks creating a robust logistics network.

Daraz has continued to improve its delivery and fulfilment service with a competitive strategy that grows stronger every year with efforts put in by regional and local teams together. The latest upgrades came just in time for the 11.11 – World’s Biggest One Day Sale, to bring customers around Pakistan shorter delivery timelines.

For better forecasting and to meet customer demand, the use of advanced technologies such as artificial intelligence, predictive algorithms, and big data analytics will empower our sellers with demand forecast data and allow them to accurately pre-stock their goods in the right quantity and location which will then be supported by Daraz’s network in 600+ districts and cities supported by partners.

With the most exciting sale approaching, Daraz’s team seems to be all geared up to fulfill an incoming volume of orders like never before with preparations across the nation.

Noor Mukadam Case: Mother Gives A Heartbreaking Statement

By
Mehak Zehra
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noor mukadam
Image Source: Marie Claire

Noor Mukadam, the 27-year-old murder victim who got ruthlessly beheaded in July, has not gotten justice yet. Even now, after being held in physical and judicial remand for months, her suspect has not been found guilty. To ensure that the legal system does not fall victim to the rich, Noor Mukadam’s family is out in the streets day after day. They keep reminding the public and the authorities of the heart-shattering incident.

Noor Mukadam’s family

Shaukat Mukadam, the ex-ambassador and the father of Noor was making statements right after the murder made the news. However, the mother had stayed silent. The shock must have been too much for her. In the meantime, Noor’s sister also gained the courage to speak up about Noor informing people of the kind of person the victim was.

Read More: Noor Mukadam’s Sister Has A Message For Supporters

From time to time, her friends also come forward to organize vigils, one of them was a night before the court proceedings.

zahir jaffer noor mukadam
Image Source: YouTube

Noor Mukadam case update

Now, that the court has finally indicted the suspects, the fight has finally begun. As is common knowledge, the indictment is not the guilty charge, it is the beginning of a trial; clarifying what the suspects will be punished for or would be defending against. Hence, it is expected that the family and the loved ones of Noor Mukadam would be out on the streets because as unfortunate it is, most of us do not completely trust the judicial system.

Victim’s mother

In such a protest, the public finally got to see Noor’s mother. As she held a placard, the victim’s mother gave a heart-wrenching statement. She started off with a request to the authorities of ensuring justice is served. A few moments in, she moved towards discussing what her daughter meant to her, and how their relationship had been. Her wails were devastating as she told the reporter how even now, they would look at the corridors and room expecting Noor to just walk out of one of them.

Read More: Journalist Imran & His Ties To Noor Mukadam’s Accused Killer

She shared how since Noor was the youngest, she was adored by everyone in the family which is why the incident had made everyone, Noor’s elder sister, elder brother, everyone very quiet.

Here’s the video:

Hopefully, the authorities will hear the cries of a mother aching for her child, and the court proceedings won’t delay anymore.

Stay tuned to Brandsynario for the latest news and updates!

Arthur Lawrence Launches Its New Brand Identity

By
Web Desk
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Good brands keep up with trends. Great brands inspire new ones.

In a recent brand relaunch, Arthur Lawrence pushed its new tagline emphasizing the message: ‘exceptional. repeat.’.

The company’s recent repositioning strategy – the first in eighteen years – is an example of how building a narrative around a brand takes thoughtful deliberation. It takes more than just weaving a story out of thin air but bringing different aspects of the brand identity that are unique to the company and aligning them to complete the puzzle.

Alongside revamping its visual identity, including the logo, use of a vibrant color palette, typography and imagery, Arthur Lawrence has also managed to answer and reinforce the company’s ‘why’ and ‘how’. While sticking to its roots and purpose – to improve lives by creating exceptional value – the company has introduced a transformational roadmap to position itself for the next level of sustainable growth and expansion. They are calling this enigmatic process ‘AL2.0’.

Through this new initiative, the company aims to make conscious efforts towards becoming a process and a performance-driven organization, and recreating the culture of being exceptional in every communication, interaction, and transaction – to benefit their internal and external stakeholders.

Arthur Lawrence was among the first very few companies to enter the BPO space in Pakistan. It is now further expanding its operations in the country with its newly opened office in Islamabad. This timely rebranding will enable its employees across multiple locations, including the US, Canada, the UK, the Middle East, and Pakistan, to connect with the company’s vision and philosophy, help broaden the company’s reach and offer its people and partners a common anchor in conveying the brand truth to the audience.

Since 2003, the company has been at the forefront of identifying and catalyzing the best talent, technology, and business process management approaches. The partnerships it has forged with organizations among the Fortune 500 and Global 2000 lists, and its alliances with the Big Four firms and leading technology giants are a result of their focus on being and delivering ‘exceptional’ across its service offerings.

With a more consistent approach that aligns the company’s business units – talent, digital, and business process management – Arthur Lawrence as an equal opportunity employer hopes to expand its resources of exceptional people with its new positioning.

Hemani Herbals Hosts The First Ever Celebrity Meet And Greet At The Prestigious Dubai Expo 2020

By
Web Desk
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Image Source: Instagram/ Page3magazine

The Expo 2020 is one of the biggest shows of the year with over 192 countries showcasing their art, cuisine, culture, and more. Even though so many countries are present at the show, Pakistan is the first country to host a celebrity meet and greet there and this is all thanks to the internationally recognized brand Hemani Herbals.

Hemani Herbals has brought great pride to Pakistan by launching their organic Pakistan-made products internationally. The brand is now one of the first brands ever to host a celebrity meet and greet at the most prestigious location of Dubai Expo 2020 Pakistan Pavilion. Hemani Herbals brought great honor to Pakistan by promoting a positive image of the nation and representing the nation at the Expo 2020.

The event was a huge success and the night glittered with glitz and glamour that the celebrities brought with them. Many renowned celebrities who are also entrepreneurs attended the event and launched their products internationally at the event. These celebrities have created their own brands by collaborating with Hemani group and they were proud to represent Hemani Herbals at Expo 2020. Aijaz Aslam launched products from Aijaz Aslam store, Ayesha Omar was proud to introduce Ayesha O beauty, and Nadia Hussain also introduced her brands VitenGlow and Acnozap at the event. Another new sports fragrance brand by Fakhr Alam, Squad, in collaboration with Hemani group was also launched at the event.

Many important business signatories also attended the event along with the Ambassador of Pakistan to UAE who was the chief guest. These stars and speakers represented Pakistan at the Expo and spoke about how modernization has led to a growth in the production of natural products in Pakistan.

The celebrities lit up the most-visited pavilion and entertained the guests. . The event was executed perfectly and Hemani Herbals did the nation proud by not only hosting the first celebrity meet and greet at the Expo 2020 but also by launching Aijaz Aslam store products, Ayesha O beauty, VitenGlow and Acnozap and Squad  internationally.

Facebook Plans To Change Name & Memes Fire up The Internet

By
Usman
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facebook getting a rebrand on company name soon
Image Source: marketwatch.com

There are quite a few titans in the tech industry today but Facebook is one of the biggest ones out there. Not only are they moving forward in the industry, but their innovations are also shaping parts of the world. Despite there being a pandemic in the last two years, the company has risen quite fast. In recent months, it has also been the subject of a lawsuit that landed them in deep waters. In between, we also saw the privacy issue that arose with Facebook.

Read More: 6 Phones You Can Buy For Amazing Underwater Photography

It seems it’s time for another piece of major news. While the company has not officially made a statement, the rumors and memes have already enveloped the internet. It seems that Mark Zuckerberg plans to announce the rebranding of the Facebook name. It is expected to happen at the conference on October 28th. However, some sources say that it could happen earlier as well.

facebook changing name to another
Image Source: economictimes.indiatimes.com

Facebook Name Changing

This news comes at quite an interesting time considering Mark has been talking about the metaverse for quite a while. In response to this news, Facebook has stated that it does not believe in the promotion of rumors and speculations. However, that has not stopped the memes from rolling out into the world. Twitter has exploded with many and they are hilarious!

New Developments

As you can see, the internet has decided to come down hard on this news. We are not sure what the new name is going to be so, for now, we can just enjoy the memes! Apart from that, Mark Zuckerberg has also talked about how he intends to establish the metaverse. This is a place where people, from all facebook-owned platforms, can reside in a single virtual environment. If Facebook is rebranded, the social media app will become a subsidiary of a parent company.

That last one is certainly our favorite one!

Read More: Facebook’s Report Reveals Its Instagram App Is Toxic For Teen Girls

Stay tuned for more from Brandsynario for the latest news and updates!

The Rapidly Evolving Short-Form Video Landscape

By
Web Desk
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The advent of social media introduced the world to a completely new genre of entertainment, communication, and business. The magic of visual posts that could trigger instantly measurable reactions was profound. Still, amongst the array of content that makes its way to social media platforms, videos have long been one of the most preferred taking up almost 80% of all time spent on these applications.

With the progression of time though, audiences have become more attracted to short-form videos. There is still debate over the ideal duration of a short video but most people agree that anything below a minute can fall under this category. This section of content has become so popular that some of the biggest platforms in the industry have launched their custom short-form video sharing portals. YouTube Shorts, Instagram Reels, and Snapchat Spotlight are just a few examples.

On the domestic level, the short-form video creation space has been just as vibrant. Snapchat is one app that has been popular in Pakistan for a long time but it was limited to a niche audience. The most significant shift in consumer behavior with respect to short videos was witnessed when TikTok started gaining popularity amongst the masses in early 2019. Although the era of growth for the app in Pakistan was short-lived as it was banned in 2020 over immoral content and remains barred till this day, it opened the space for a variety of other platforms to explore and conquer.

And so, they did! In December 2020, Likee, a Singapore-based short video creation platform launched in Pakistan. The application had garnered millions of downloads locally and as it officially opened its doors to the local audience, it became an instant hit. The community of creators as well as volume of audience on the app has grown significantly in the last few months, taking it to No. 4 on Google Play Store’s Leaderboard in Pakistan.

As Likee offered creators and the general public an innovative avenue to showcase their talents while earning remuneration as well as praise for it, other services also followed suite. , Other competitors like Triller,  started gaining popularity soon after. This expansion and subsequent diversification of the market is highlighting the need for applications that allow creative individuals to explore a skill set that they never had a suitable outlet for before.

Tiktok and Likee are providing their content creators with more than just a medium to show the world some of their hidden talents. These platforms also money monetary advantages for their top creators. This added incentive makes creators more driven to put out fun, informative, and even general commentary videos on a range of topics.

The space is also a dream come true for marketers. With millions of eyeballs viewing short-form video content and generating significant engagement, brands have the opportunity to present their products or services in different lights. The atmosphere that is created benefits each party to their own extent creating relationships as well as innovative content for the audiences.

With the rapid expansion of the short video creation space, it is now to be seen where the market heads after this. As apps like TikTok and Likee dominate the arena, there is still a host of possibilities to explore in the future.

Netizens Shocked To See Humaima Malik With Alizey Khan

By
Lyza Rashid
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alizey khan
Image Source: Pinterest

Rumours were, Alizey Khan Feroze Khan was divorced. Thus, netizens were suspecting that relations between the ex-wife and sister-in-law would be terse as well. However, these new pictures are anything but proof of such rumours. The two look as happy as two peas in a pod– what’s cooking?

The Malik Clan

It appears that Feroze Khan’s household celebrated Eid Milad-un-Nabi with zeal and zest. Recent pictures have come out that show Humaima Malik and her sisters-in-law dressed elegantly for an occasion which was later revealed to be a Naat-Khwani at their house.

For this event, the two sisters-in-law and Humaima Malik were snapped together looking every bit happy. This picture has shocked netizens because Alizey Khan was not suspected to be on good terms with her in-laws. Have a look at the picture that’s going viral!

Read more: Feroze Khan Lashes Out At Tabish For Cracking ‘Sheikh’ Joke

Feroze Khan and Wife Drama

In 2020, rumours were ripe that Feroze Khan and his wife, Alizey Khan had parted ways after two years of marriage. The two were married in 2018 and it was the most talked-about wedding of the year. A year later they welcomed their baby boy but their marriage took a turn for the worst.

humaima maik alizey khan
Image Source: Newsbox

Alizey Khan also deleted her social media after Feroze Khan unfollowed her everywhere. However, only recently, Alizey Khan appreciated her husband/ex-husband’s performance in Khuda Aur Muhabbat. Now, she was spotted with her sister-in-law at a family gathering. It is clear, the two are still together.

Netizen Reactions

Netizens are shocked and they’re expressing it fully. People keep commenting asking whether they were wrongly informed of the couple’s divorce. Others are running wild with interpretations of the pictures suggesting that Alizey Khan is expecting her second child. What are people saying? Have a look:

humaima maik alizey khan
Image Source: Instagram
humaima maik alizey khan
Image Source: Instagram

Keeping Family Private

When Feroze Khan was repeatedly pushed into a corner and asked about the divorce rumours, he said something really sensible. The actor said that family is a private matter. He has never made them public before, why would he now? He also encouraged others to stop meddling with the private affairs of celebrities for some money.

humaima maik
Image Source: Instagram

In that case, we can’t hope for any official statement from the couple about their reunion. What we can get. are more pictures that confirm our belief and knowing our netizens, we know they’ll be on the internet soon!

Read more: Feroze Khan Clears Separation Rumors With Wife Alizeh Sultan

Stay tuned to Brandsynario for the latest news and updates!

Ishq e Laa Doesn’t Seem Like Your Run-Of-The-Mill Story

By
Mehak Zehra
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ishq e laa
Image Source: Daily Times

Hum TV seems to be on a roll with airing hyped dramas one after the other. People were still not quite over the ongoing Aswad-Mehreen chemistry (in fact, the fun is yet to begin), and Ahmed Ali Akbar’s iconic acting in Parizaad. And now, the channel is already gearing up for Ishq e Laa featuring a star-studded cast (Azaan Sami, Sajal Aly, and Yumna Zaidi).

Read More: 5 Pakistani Dramas To Watch In October That Have A Unique Concept

The recent teaser released for the drama already hints at a storyline that is not your usual, cliched Pakistani drama content. It does not seem to feature the usual saas-bahu drama as its main plot. Instead, it shows an ambitious career-oriented woman in a positive role.

What can we expect

What seems to be the storyline? This question must be on numerous people’s minds. But the recent teaser has given us some idea. If we are right, we are signing up for predicting drama stories with the astrology department.

The drama seems to indicate Azaan Sami will be playing the role of someone belonging to an extremely influential family. The character is very much in love with his wife (played by Sajal). She is a crime reporter (most probably) and raises her voice against people no matter how evil. The relationship looks very mature where even though the husband is protective, she wants to fight her own battles.

One such battle must have led to her death. So, let’s get ready for a story that does not showcase two women and extramarital affairs. Let’s prepare for a story of revenge of an extremely loving husband who will learn to fall in love again; which is where Yumna Zaidi will come in.

Read More: 5 Controversial Pakistani Dramas That Actually Made Us Proud

Waiting with fingers crossed

Well, even if we are wrong, we can surely expect great acting skills from Yumna and Sajal. And if Azaan is not that good of an actor, the incredibly talented Sajal and Yumna will surely cover for him. But given he has been given such a huge debut project, he must definitely be qualified. Let’s wait with our fingers crossed because it will indeed be a roller coaster ride for the Pakistani drama fans.

Guess we are all set for our Thursdays with Ishq e Laa and Sundays with Hum Kahan Kay Sachay Thay.

Stay tuned to Brandsynario for the latest news and updates!

Saboor Aly Joins Minal Khan In A Quest To Lose Target Weight

By
Lyza Rashid
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Minal Khan and Saboor Aly may be celebrities but their problems are not very different from ours! The two have found themselves stuck in a difficult spot are leaning on each other for support. One has a target of 5 KGs and one has a target of 6, can you guess what we’re talking about?

Minal Khan’s Struggle

Minal Khan recently posted a throwback picture in which she’s dressed in a popping red jora. With high heels and a red lip, she looks like a million bucks! The actress who just returned from her honeymoon, however, had a problem. She’s looking to lose weight! We’re guessing it’s the Maldives add-ons.

 

View this post on Instagram

 

A post shared by Minal Ahsan (@minalkhan.official)

Minal Khan wrote in her caption that she wants to lose 5 kgs. The best part has to be the clown emoji— we can all relate! However, the actress is motivated and is dedicated to motivating others too. She added, “who’s with me?” so she and her fans and friends can follow suit.

Saboor Aly Joins Minal Khan

It appears Minal Khan’s call to meet the target of losing weight reached Saboor Aly. She also commented under the post but with her own figure! Saboor Aly is looking to lose 6 kgs and the emoji she added along says it all. We’ve all been there, it is scary.

saboor aly minal khan weight lose
Image Source: Instagram

There’s an Urdu phrase that goes, “dil ko dil se raah hoti hai” and it couldn’t be more relevant here. Minal Khan was looking for someone to support her in this weight loss ride and Saboor Aly came right in time.

Read more: Saboor Aly Has An Epic Response For A Troll Who Called Her ‘Moti’

Fans Support The Two

Many in the comments section were supportive of two fellow actors with the same goal: to lose their target weight. They believed it would be easy for the two since they have already managed to do so before. Others were inspired to also begin working to meet their goals. Some added supportive comments, have a look at what they said:

saboor aly minal khan weight lose
Image Source: Instagram
saboor aly minal khan weight lose
Image Source: Instagram
saboor aly minal khan weight lose
Image Source: Instagram

Read more: Pakistanis Are Comparing Aiman & Minal Khan In Terms Of Modesty

Chloe Ting Is The Way To Go

If you’re reading this and you’re looking to get into shape, there’s only one name you need to know. Chloe Ting. The woman has a fitness-based Youtube channel and routines that target everybody area you want to define. Keep in mind, the routines are deadly but they’re effective. Let’s get into that hot girl winter shape!

Stay tuned to Brandsynario for the latest news and updates.

‘BeYoutify With Dolmen’ Brings Out The Best Beauty Finds Under One Roof

By
Web Desk
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Dolmen Malls along with leading makeup brands and beauty experts is hosting its signature beauty festival ‘Be-YOUtify with Dolmen’ from 15th till 30th October 2021. The event will showcase emerging beauty trends by sought-after beauty brands, latest in skincare, and beauty innovations by top makeup artists and brands at the malls in Clifton and Tariq Road.

A mix of renowned local and international brands are offering something for everyone. As key event partners; J., Bonanza Satrangi, Hemani, Fara Perfumes, Sapphire, and Maybeline will be seen showcasing their new make-up and fragrance products, makeovers, consultations and offers. Other mall brands including Yves Rocher, Spa Ceylon, Allure Beauty, ST London, & Conatural will be seen with enticing customer offers and product launches during the promotional period.

With the recent launch of J. perfume inspired by Turkish Series Ertugrul, celebrity visits by Turkish Stars can be expected along with other celebrity spotting instances and #DolmenGram moments.

Both malls in Clifton and Tariq Road shall be hosting a makeup masterclass for all Dolmen Mall customers themed ‘All Skins Are Beautiful’. Dolmen Mall Clifton shall be seen collaborating with renowned makeup influencers, who will share makeup looks & techniques, information about different skin types, and tips with the online and in-mall participants. Similarly, Tariq Road shall be seen collaborating with Make-up maestro Afshan, Rose Beauty Parlor. There will be exclusive discount offers along with multiple instant winning competitions on-ground aiming to give customers many chances of winning exciting giveaways and VIP Dolmen Beauty passes.

On this occasion, Ms. Anum Nadeem, Director Marketing & Communications at Dolmen Group said “BeYOUtify with Dolmen enhances our self-image and embraces beauty in all forms. We are happy to collaborate with Industry leaders and emerging brands to bring you an amazing lineup of beauty and fragrance brands, professional insight and most importantly, accessibility under one roof at Dolmen Mall.”

Dolmen Mall’s beauty festival will also be attended by a number of celebrities and influencers giving the online and in-mall audience something to look forward to every day as the mall becomes a hub of customer-preferred brands, from Makeup City to Scentsation, Beaute Collection to Yves Rocher, Body Shop to L’Occitane and many more. New openings like Aeropostle, Unze London, Essentials by Toni & Guy & Speed Sports along with food chains like Burger-O-Clock and the reopening of Cocochan & Papa Roti are expected to delight mall visitors.

Savyour X Bagallery: Unlock Bigger Savings This 20.10!

By
Web Desk
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What makes online shopping even more fun? SALE! If your ‘wishlist’ has been growing longer since the past few weeks, now is the time to finally ‘add to cart’ and ‘checkout’, ladies! Bagallery, Pakistan’s hottest destination for online beauty and fashion shopping, has just gone live with its biggest sale of the year. With 11,000+ brands and 15,000+ products available on flat 50% sitewide, we are here to let you in on a secret. You can save a further 4% off on each order in the form of cashback if you route your shopping through Savyour. How? Allow us to break it down for you.

Savyour is Pakistan’s first and only cashback app, that allows online shoppers to save a certain percentage of their spending on every online order placed through their platform. The cashback saved in your Savyour wallet is redeemable directly into your bank account or digital wallet. This means – even more money for your shopping fix! The best part? The cashback is on top of any ongoing deals, promo codes, bank discounts etc. With over 250 partner brands on board, including some of the best fashion and beauty e-stores, Savyour is your BFF for online shopping!

If you have still not started prepping for the Bagallery 20.10 sale, don’t worry because we got your back! This sale is live for ONE day only, and the 50% discount is on makeup, skincare, haircare, beauty tools, fragrances, accessories and much more. Some of the most popular brands worth splurging on include Maybelline, Huda Beauty, Morphe, CeraVe, Benefit, Tarte, Too Faced and Shein.

To help prepare your cart, we have pulled together some of our top picks that you should definitely be eyeing:

  • NYX Cannes Soft Matte Lip Cream

This is a cult favourite and for good reason! Easy on the pocket, a shade that flatters every skin tone, and delightfully creamy formula, this is one liquid lipstick that belongs in every makeup bag.

  • Maybelline Baby Skin Instant Pore Eraser Primer

In recent years, most top makeup artists swear by starting their makeup with a face primer for the best results. No matter what the weather, this offering by Maybelline is the perfect pick to prep your face.

  • Neutrogena Hydro Boost Water Gel Moisturiser

We all know by now that a good moisturizer is the best investment you can make for your skin. This offering by Neutrogena has gone on to build a solid fan base globally due to its unique formula, which is also perfect for our climate. What better time than now to stock up on this?

  • Garnier Micellar Cleansing Water

As much as we love trying out the latest makeup looks trending on Instagram, removing your makeup properly before going to bed is non-negotiable! The Garnier Micellar Cleansing Water is an all-in-one solution for those of us who don’t like to indulge in skincare routines involving multiple steps. With a mild formula that is suitable even for sensitive skin, this one needs to be added to your cart straight away.

  • The Body Shop Lip & Cheek Stain

One of the best makeup products to have been launched in recent years, The Body Shop Lip & Cheek Stain never fails to help you look fresh and put together even on your laziest days. The Deep Berry shade compliments our Asian skin tone the best, and will make sure you are always ready for those impromptu selfies!

Don’t wait around anymore, and hop on to the Bagallery 20.10 sale now as hot-ticket items are likely to sell out fast. And a quick reminder: go through Savyour to make sure you save even more. Bon shopping!

HEC Announces Distribution Of Electric Wheelchair Amongst University Students

By
Mehak Zehra
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electric wheelchair
Image Source: GHP News

HEC has been making quite some progress in terms of making education accessible to as many students as possible. In such an effort, they have been introducing local scholarships as well as foreign scholarships in increasing numbers. This allows education to be more inclusive as students from every socioeconomic class can attain it. Going a step further in this territory of making education inclusive, HEC will be distributing electric chairs to university students.

Read More: HEC & Coursera Partner Up, Launch Phase II Of The DLSEI Program

Electric wheelchair scheme

This is the third round of the scheme initiated under the guidance of the Prime Minister. HEC has already distributed more than 350 electric wheelchairs in the first two rounds. The eligible candidates are people with ambulatory disabilities (a disability that affects the walking ability), and they either should be planning to or be already enrolled in a public-sector university or affiliated colleges in the academic year 2021-2022.

Eligibility criteria

Students can only apply if their disability is physical and permanent, restricting their movement from one place to another. They have one or both legs missing. They cannot cross curbs due to paralysis or due to having lost function in their legs. Moreover, the applicant should also possess a valid certificate of special persons issued by a relevant authority or government institution. They should also be enrolled or in the process of being registered with public sector universities or affiliated colleges in any province including AJK & Gilgit Baltistan.

Last but not the least, they should not have already received the wheelchair in any of the first to round.

Read More: HEC To Launch 50,000 Scholarships Under Ehsaas Program

HEC scheme: How to apply

Interested in availing this scheme, the individuals will need to fill out and submit an online application form on the HEC e-portal. The last date to submit it is 15th November 2021. The next step entails taking a printout of the form, attaching relevant documents, and submitting it to their university or college’s Vice-Chancellor, Registrar, or the Designated Person for the scheme. The institutions will then forward the forms in one go to the relevant HEC address in Islamabad by December 10th, 2021.

HEC policy for new A level admissions
Image Source: arynews.tv

With that, the work will be done. It will now be the task of HEC to distribute the electric wheelchair on merit. The date by which phase 3 will be marked completed has not been mentioned as of yet.

Stay tuned to Brandsynario for the latest news and updates!

Pixel Fall Launch: Here Is Everything You Need To Know

By
Usman
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pixel fall launch and what to expect
Image Source: cnet.com

The new Pixel fall launch has brought about quite a lot of hype for fans of the product. Not only was this event intended to impress the fans, but create new fans as well. Whether you are a fan of Google Pixel or not, you might be taken aback as to what the event revealed. Not only did they decide to go for the new Pixel phone launch, finally, but they dived into a whole lot more. Google is a company that is known for radiating excellence and brilliance. So, let us dive into the details of the event.

Let it be known first that the company is not only headed up but is also headed up at a swift rate. At this rate, the competitors may not be able to catch up to Google and it may keep a good lead. The details of the launch event have sent a lot of people into thinking. A huge mass of the population may be inclined towards buying a Google Pixel phone.

pixel fall launch event and details
Image Source: cnet.com

Read More: 7 Questions To Ask Yourself Before Buying A New Smartphone

Pixel 6 And Highlights

So, starting off from the obvious, the Pixel 6 was finally revealed. After many rumours and many more information leaks, the phone has been presented to the people. As the highlights will now tell you, there is a lot to offer from this phone. Firstly, Android 12 seems to be quite impressive in its workings. Not only does it offer the latest technology and features to the user, but it also pairs well with the Pixel 6.

Secondly, we are introduced to the Google tensor and how the chip plays a monumental role in the capabilities of the smartphone. It is quite powerful and can withstand competition from a lot of brands. It is sure to go far, especially in terms of performance, battery life, and camera. Thirdly, the magic eraser has finally become a reality. It started out as a rumour but now we know, for sure, that is a part of this phone. Say hello to adjusting the disturbances in photographs with a touch of the finger.

pixel phones and the event details
Image Source: androidpolice.com

Additional Highlights

Apart from these, the speech features and live translate feature is sure to take the phone quite ahead of its time. The latest technology makes speech recognition much more powerful as well as the ability of the phone to communicate in more than 55 languages!

Read More: 6 Phones You Can Buy For Amazing Underwater Photography

Finally, the prices of the two variants of the Google Pixel 6 have been revealed. The Pixel 6 is set at a price of $599 and the Pixel Pro is set at $899. These seem a bit less than what we had predicted before the launch. However, due to what the event has revealed, more and more people want to check out this smartphone.

Stay tuned for more from Brandsynario!

Here’s Everything That Was Announced At The Apple Event

By
Usman
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Apple M1 chip and other reveals
Image Source: apple.com

Apple is seeing developments on a massive scale. The company is set to establish an impressive legacy for Steve Jobs. His dream is not only coming true, the company is moving much beyond that. People await their events every year. This is because they know that they are not going to be let down. Despite there being hurdles, Apple has still managed to retain their quality. Be it a pandemic or a global chip shortage, they have not slowed down by a huge margin.

In fact, their most recent event confirms that they are going nowhere but up. A lot of rumours were circulating the internet before the event had begun and some of them are ringing out to be true. So, what is it that Apple has revealed to the audience? Are their new products something straight out of a tech dream or are they even more? Let us check out the highlights of the event.

new reveal of products at launch event
Image Source: beebom.com

Read More: 6 Best Travel Accommodation Apps For iOS & Android

Apple Reveals At The Event

First and foremost, Apple decided to put the M1 chip variants forward. They revealed the new Macbook Pro, which has enhanced capabilities and features. However, this one has yet another key difference that makes it stand out from the competitors. They have decided to integrate the M1 Pro and M1 Max chip inside this product. These chips are bound to give the Macbook Pro incredible performance, alongside an amazing battery life.

Not only have they decided to integrate state-of-the-art technology, but they are also pushing forward with this product much sooner than we thought. You might just be using it sooner than you would have expected. However, this is not all that came from the event.

m1 pro and m1 max chips in event
Image Source: cnet.com

Additional Reveals

Apart from the Macbook Pro, Apple also unveiled the 3rd Generation Airpods. This time, they come with an all-new design, alongside spatial audio. You might just feel transported to a whole new dimension if you decide to wear and listen to music in these. Apart from that, they have an adaptive EQ, longer battery life and liquid resistance. Whether they are splashed with water or subjected to sweat, they are sure to keep running.

Finally, Apple also unveiled the HomePod Mini, which works as quite a smart assistant to users. It has the ability to fill the entire room with sound and keep the vibe going! It is an intelligent assistant with smart home control as well as ease of access to users. Not just that, it is going to be available in a collection of five bold colours!

All of this makes for quite an impressive event by Apple. People are looking forward to using these products when they hit the market.

apple airpods 3 and new launch event
Image Source: andoidauthority.com
homepod mini by Apple and other reveals
Image Source: techcrunch.com

Read More: 5 Biggest Mistakes New Entrepreneurs Should Avoid At All Costs

Stay tuned for more from Brandsynario!

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