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Pitch 100 Superwomen 2019: Synergy Dentsu’s Maria Shamsi Becomes One of the First Pakistanis to Make it to the List!

By
Anusha Sachwani
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Pitch 100 Superwomen celebrates women who work behind the scenes in the creative industry. These talented ladies are capable of handling multiple tasks without breaking a sweat!

They take risks, are brave-hearted and are always up for a challenge to prove their skills – and above all know they how to get the job done!

Superwomen are nominated by their industry peers, and we are super thrilled that this year two Pakistanis became a part of this honor!

The Pitch 100 Superwomen initiative was first launched in 2017 by Sherry Collins, Founder of The Pitch Fanzine. It is a movement that had initiated back in 2015 to challenge inequality, discrimination and the lack of diversity in the creative industry while simultaneously showcasing outstanding contemporary talents such as animators, artists, brand founders, creative directors, illustrators, photographers, and producers via its publication Pitch.

Maria Shamsi – Creative Director, Synergy Advertising

Maria Shamsi

Social Media Lauds Bank Alfalah Employee’s Termination Over Offensive Language

Maria Shamsi is one of the first two Pakistani women to be featured on Pitch 100 Superwomen and is also one of the youngest creative directors in Pakistan!

She has worked on a number of successful campaigns for brands including Suzuki, KFC, and edenrobe.

While talking to Maria, we learned that she wants to inspire and encourage other women to become prominent leaders in the advertising industry. She goes on to share that women are often restricted and challenged in achieving what they deserve.

Women manage not just their professional lives and careers, they also dedicate themselves to their households. They go home after work, cook and clean and also attend to their children and extended families.

Maria goes on to emphasize that men and women both need to encourage talented women.

She mentions how the environment at Synergy Group has been nurturing for women because its Managing Director Ahmed Kapadia has always encouraged and acknowledged its female talent.

 

Don’t Give up, Continue to do the good work that you are doing, keep at it and believe in yourself.  -mARIA sHAMSI

https://www.youtube.com/watch?v=y1zSFyOz4vU&feature=youtu.be

Pitch 100 Superwomen 2019: Complete List

Other women honored this year are:

  1. Aarti Mahtani, Sales Manager, Cinelab London
  2. Abigail Stephenson, Creative, Droga5
  3. Alice Morris, Producer, 2AM
  4. Alicia Job, Creative, ENGINE
  5. Allison Duval, Group Marketing Manager, Procam
  6. Ally Owen, Founder, Brixton Finishing School
  7. Amie Snow-Mayers, Creative, Ogilvy
  8. Anjali Vasudevan, Client Director, Jones Knowles Ritchie Singapore
  9. Anna Dalziel, Director of Brand, UK & Global, Momentum Worldwide
  10. Anna Jobbins, Creative, Havas London
  11. Annika Allen, Content Creator & Founder, Black Magic Network
  12. Aoife McGuinness, Neuroscience Consultant, HeyHuman
  13. Atiya Zaidi, Executive Creative Director, JWT/Grey
  14. Audrey Solvar, Founder, Black Creators Matte
  15. Bairbre McGlade, Senior Art Director, Boys + Girls
  16. Becca Gribbin, Events & Marketing Manager, APA
  17. Calli Louis, Client Services Director, Karmarama
  18. Caroline Paris, Creative Director, Brave
  19. Cat Shanu, Social Media Co-ordinator, BAD (British Arrows Doorway)
  20. Cathy Green, Acting Head of Production, Biscuit Filmworks
  21. Charlotte Hugh, Senior Creative, Dark Horses
  22. Charlotte Khushi, Senior Art Director, Wunderman
  23. Cheryl Payne, Senior Producer, Freefolk
  24. Chloe Saunders, Head of Production, CHEAT
  25. Claire Baker, Creative Director, Drum
  26. Claire Cook, Executive Producer, Nexus Studios
  27. Claire Cullen, Post Producer, Freelance
  28. Claire Young, Head of Creative Services & Creative Production, VCCP
  29. Clare McGrath, Executive Producer, Finger Music
  30. Clare Timms, Managing Director, Darling Films
  31. Cookie Tabinor, Event Co-ordinator & Creative, Mellor&Smith
  32. Cressida Holmes-Smith, Client Partner, Lucky Generals
  33. Diana Tickell, CEO, NABS
  34. Dionne Archibald, Executive Producer, Coffee & TV
  35. Emily Challenor, Senior Account Director, LIDA
  36. Emily DeGroot, Project Director, Freelance, Founder, Dear Adland
  37. Emily Newman, Producer, Speade Ltd
  38. Emma Gardner, Managing Partner, ELVIS
  39. Emma Saddleton, Client Account Director, Carat UK
  40. Eva O’Reilly, PA, Jones Knowles Ritchie
  41. Fran Plowright, Partnerships Manager, Create Jobs
  42. Gaby Khalastchy, Account Director, Wildfire Social
  43. Gemma Phillips, Creative Director, Saatchi & Saatchi
  44. Georgina Kent, Senior Producer, BBH
  45. Hanisha Kotecha, Managing Director, GOOD Agency
  46. Hanna Davis, Producer, FCB Inferno
  47. Hannah Barnes, PR & Marketing Manager, Smoke & Mirrors, Big Buoy
  48. Hannah Bellil, Producer, Prettybird UK
  49. Hannah Stein, Senior Account Manager, Content Strategist, Jones Knowles Ritchie
  50. Heleana Blackwell, Strategist, Havas London / Co-founder, The New Work
  51. Helen Hadfield, MD & Executive Producer, Snapper Films
  52. Islay Leefe-Griffiths, Producer, Production Manager, Freelance
  53. Jacqueline Dobrin, Head of Production, Grey London
  54. Jade Trott, Art Director, Oliver
  55. Jane Kinnaird, Creative Strategist, Creative Shop, Facebook & Instagram
  56. Jasmine Portman, Account Director, Creature
  57. Jess Journo, Head of Talent, Familia
  58. Jess Watson, Creative, ENGINE
  59. Jo Rudolphy, Head of Talent, SKUNK
  60. Jody Nicholl, Creative Director, We Are Alexander
  61. Joyce Kremer, Art Director, Freelance
  62. Julia Cheetham, Production Director, Apple Inc
  63. Julia Martens, Copywriter, Freelance
  64. Karen Fraser, Director, Credos & Head of Strategy, Advertising Association
  65. Kate Lloyd, Creative, Havas London
  66. Kate Lynham, Creative Director, UNIT9 London
  67. Katie Gander, PA to HTV, Leo Burnett
  68. Kayleigh Didcott, Account Manager, Poke London
  69. Keeva Bolger, Agency Producer, Boys + Girls
  70. Kelly Church, Lead Planner, The Gate London
  71. Kemi Anthony, Marketing Communications Manager, IKEA UK
  72. Kerry Glazer, Chair, AAR, President NABS, Chair #timeto
  73. Kerry Robinson, Creative Director & Content Strategy, AKQA
  74. Kim Jarrett, Executive Producer, London Alley UK
  75. Kristina Ryan, Senior Creative, Mr.h
  76. Lauren Haberfield, Senior Art Director, BETC Paris
  77. Lauren Portelli, Group Brand Director, 72andSunny Amsterdam
  78. Leonie Moreton, Operations Director, Coffee & TV
  79. Lesley Queen, Head of Production, Nice Biscuits
  80. Libby Swan, Managing Partner, PRDXN
  81. Lisa Joseph, Producer, RSA Films
  82. Liz Browne, Head of Production Operations, The Mill
  83. Lizi Hamer, Regional Creative Director, Octagon, Singapore
  84. Lottie Cooper, Deputy Managing Director, Framestore
  85. Louise Allen, Head of Production, Factory
  86. Lucy Eldridge, Senior Creative Copywriter, Wunderman
  87. Lucy Gossage, Producer, Freelance
  88. Lucy Jameson, Co-Founder, Uncommon
  89. Lydia Raghavan, Creative, Refinery29
  90. Malin Persson, Product Marketing Manager, Enterprise Special Projects EMEA, Adobe
  91. Maria Shamsi, Creative Director, Synergy Advertising, Karachi
  92. Mel Lamont, Bookings Manager, Procam
  93. Mercedes Benson, Brand Partnerships Manager, Complex Networks, SocialFixt
  94. Meriel Bunney-Gillies, Head of Creative Development, LS Productions
  95. Mikaela Rice, Conceptual Creative, Freelance / Social Creative, Shesays
  96. Nana Bempah, Executive Producer / Producer / Co-founder of Pocc
  97. Nancy Ryan, Producer, Black Dog Films, RSA Films
  98. Natalie Graeme, Co-Founder, Uncommon
  99. Natasher Beecher, Senior Copywriter, Ogilvy Health UKNimo Awil, Senior Creative, Poke London
  100. Nisa Kurti, PA & Office Manager, 1stAveMachine
  101. Noreen Connolly, Managing Director, Beam
  102. Paulette Caletti, Producer, Prettybird
  103. Pip Hulbert, CEO, Wunderman Thompson UK
  104. Polly Barnes, Client Services Director, Creature
  105. Portia Clarke, Music & Culture Manager, Freelance
  106. Rachel Menzies, Music Supervisor, Native Music Supervision, Hookline
  107. Rebecca Rowntree, Freelance Creative Director / Founder of This Way Up Podcast
  108. Reshma Biring, Enablement Manager, Annalect EMEA
  109. Roxi Jahanshahi, Programmes Manager, You Make It
  110. Ruth Boulter, Creative Director, McCann London
  111. Sabrina Lynch, Senior Vice President, Vision7
  112. Samia Ahmed, Producer, Freelance
  113. Sarah Gardner, Producer, Freelance
  114. Sarah Watson, Senior Creative, McGarryBowen
  115. Saskia Jensen, Producer, SALT.TV
  116. Scarlett Montanaro, Creative Director, Revolt London
  117. Sherina Florence, Creative Director, Ogilvy New York
  118. Sonya Barlow, Founder, Like Minded Females
  119. Sophie Kluman, Global Head of Operations, MD, STINK
  120. Sophie Rivet, Account Director, POKE London
  121. Suki Heather, Creative Director, AKQA London
  122. Syl Saller, CMO, Diageo
  123. Tash Tan, Executive Producer, Somesuch
  124. Theadora Watts, Executive Assistant, Partizan
  125. Tobi Oredein, Founder, Black Ballad
  126. Victoria Brooks, Brand Sustainability Strategy Consultant, Freelance / VP, Bloom UK
  127. Yelena Gaufman, Strategy Partner, Fold7
  128. Yen Ho, Director of Operations, 72andSunny Los Angeles
  129. Zara Montagu-Leon, Creative Services Director, Brave

A very hearty congratulations to all of these amazing women! May you continue to inspire the women in the industry.

Stay tuned to Brandsynario for more news and updates.

PTI Government Hints End to Prize Bonds: FBR

Griffith University Scholarships for Pakistani Students: Now Open for Applicants

By
Hera Mannan
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australian scholarship in pakistan

Scholarships in Pakistan are always looked forward to, as a number of smart, eligible students often have difficulty arranging funds for their higher studies.

Here’s good news for Pakistani students!

Griffith University is rolling out its International Student Articulation program for international students.

Budget 2019-20: Social Media Reacts PTI’s First Federal Budget

The said program is aimed at supporting the academic expenses of deserving undergraduate or postgraduate students.

Eligibility

Eligible Countries: Any country other than Australia or New Zealand.

Acceptable Course or Subjects: Undergraduate or postgraduate degree program.

Admissible Criteria: Must be enrolling as a full-time student at the university and have not received any other award from the university or any other institute.

How to Apply

Candidates must register themselves in an undergraduate or postgraduate degree program through the online link.

Supporting Documents: Academic transcripts or certificates, copy of the passport, curriculum vitae, and language ability proof must be attached.

Admission Requirements: A high school diploma for an undergraduate course and an undergraduate degree for a postgraduate course.

Language Requirement: TOEFL or IELTS test for citizens whose first language is not English.

Benefits: The educational fund will cover the 10% of tuition fee for the first two semesters of study.

PTI Government Hints End to Prize Bonds: FBR

Application Deadline:

The application date of the bachelor or postgraduate degree course of 2020 is the deadline of this grant. The university recommends you apply for undergraduate and postgraduate programs by:

30th January (to start Trimester 1)

30th May (to start Trimester 2)

30th September (to start Trimester 3)

With a wide range of degree level courses, applicants will have the opportunity to learn from some of the best university teachers devoted to helping them reach career and life goals.

We hope you can avail the scholarship and make the best out of this golden scholarship in Pakistan!

Have anything to add? Let us know in the comments!

Stay tuned to Brandsynario for more news and updates.

Aamir Liaquat’s Daughter Erupts At Tuba Aamir Claiming ‘Her Sins Can’t be Forgiven’!

By
Hira Ahmed
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aamir liaquat
Image Source: YouTube

Aamir Liaquat‘s second marriage took social media by storm and became the talk of the town.

His first wife and daughter Dua Aamir also shared their two cents about his new bond openly on social media.

Ahsan Khan All Praises for Bushra Aamir Liaquat in Ramadan Transmission

Tuba has spoken about her father’s second marriage very openly on social media time and time again.

She once again took it to her account after images of the newly wedded couple on their religious pilgrimage in Makkah went viral.

 

She wrote:

Go to Makkah or Madinah all you want, Allah will not forgive those who have broken families and wronged their own. It’s sad to see hypocrisy to such a large extent. Her sins could never be forgiven.

Previously, Dua also tweeted that her family is torn apart after her father’s second marriage.

What are your thoughts about the story? Let us know in the comments section below.

For more updates and details, stay tuned to Brandysnario.

The post was first published on VeryFilmi.com

Ali Gul Pir Schools Aamir Liaquat for Targeting Team Load Wedding

Effie Pakistan Announced Marketer & Agency Network of the Year!

By
Anusha Sachwani
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effie

PTI Government Hints End to Prize Bonds: FBR

By
Hera Mannan
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prize bonds fbr

It has been reported that Shabbar Zaidi, Chairman FBR, stated that prize bonds might be put to an end and that work is in progress to make that happen.

It was also stated that tax has been imposed on 800cc cars in budget 2019-20 because ‘a person who owns a car cannot be deemed poor’.

The taxation authority has said that data of the people who had purchased expensive and luxury vehicles have been collected. The banks will also provide all their data to the FBR by June 15th.

Budget 2019-20: Automotive Sector’s Future in Pakistan

On the other hand, it was also reported that FBR announced on Wednesday that the authorities have decided registration of Rs 40,000 prize bonds. A circular for the same is expected to be issued by the State Bank of Pakistan within the next two days.

The FBR also said that around 5000 people have filed applications for the Assets Declaration Scheme, and the number of applicants for the said scheme is increasing every day.

The prize bonds registration should help increase the number of applicants, even more, expects the FBR.

The FBR, in a statement, refused appearing in some sections of the press that state that the new Finance Bill allows non-filers to buy immovable property or cars.

It was clarified by the taxation authority that the new Finance Bill puts an end to the system of identifying a non-filer as a legal entity. The budget 2019-20, as a whole, is aimed at identifying non-filers and converting them to filers.

Budget 2019-20: Car Prices to Increase in Upcoming Days

What do you think? Let us know in the comments!

Stay tuned to Brandsynario for more updates.

Manchester United Midfielder Paul Pogba Shares Conversion Journey to Islam

By
Anusha Sachwani
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Paul Pogba

Popular and very widely-loved Manchester United midfielder Paul Pogba has opened about his embracement of Islam for the very first time.

The footballer was recently spotted in Mecca (Makkah) on pilgrimage and now has returned home.

Pogba was not raised as a Muslim boy, despite his mother practicing, but had later on converted to Islam.

paul pogba makkah

Sania Mirza Calls For A Stop Over ‘Cringe Worthy’ Ads To Market Pak Vs India Match

While giving an interview to The Times, the Middlefield shared:

It’s everything [being a Muslim]. That’s what makes me thankful for everything.

He further added:

It made me change, realize things in life. I guess, maybe, it makes me more peaceful inside. It was a good change in my life because I wasn’t born a Muslim, even if my mum was. I just grew up like that, respect for everyone.

The 26-year old defended Islam, sharing that the media always manages to portray a negative aspect of the religion.

Islam is not the image that everyone sees – terrorism. What we hear in the media is really something else. (Islam is) something beautiful. You get to know it. Anybody can find that he feels connected with Islam.

When asked how he finally accepted to accept and openly embrace the peaceful religion, he shared:

I was questioning myself in a lot of things, then I started doing my own research. I prayed once with my friends and I felt something different.

I felt really good. Since that day I just carried on. You have to pray five times a day, that’s one of the pillars of Islam. It’s something that you do.

The meaning why you do it – you ask forgiveness and be thankful for everything you have, like my health and everything.

It’s really a religion that opened my mind and that makes me, maybe, a better person. You think more about the afterlife.

This life has a test. Like when I’m with you, here. Even if you’re not a Muslim, you are a normal human. You have a human relationship and respect you for who you are, what religion you are, what color and everything.

He concluded by defining Islam in relationship with humanity.

Islam is just this – respect of humanity and everything.

Stay tuned to Brandsynario for more news and updates.

World Cup 2019: Controversies that have Raised Major Questions!

Jazz Launches ‘Face To Face’ Program to Connect With Customers

By
Hera Mannan
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jazz face to face

Jazz, Pakistan’s leading digital communications company, recently launched its ‘Face to Face With Our Customers’ program (F2F program) where each member of the Executive Leadership Team (ELT) will frequently visit Jazz Experience Centers (experience centers), franchises and call center to meet with local staff members, and get to know them better.

ELT members will also be visiting corporate customers in various cities to further strengthen Jazz’s relationship with valued customers.

This program looks to help the ELT to actively empathize with Jazz’s team members who are at the front end of delivering service to the customers and gain a firsthand perspective on how they can be empowered to serve the customers and the business better.

The F2F program kicked off with Jazz’s CEO Aamir Ibrahim visiting experience centers in Multan and Faisalabad last month.

This was then followed up with President of Digital Financial Services (VEON) Nadeem Shaikh, and Jazz’s Chief Legal Officer Saima Kamila Khan’s visit to franchises and experience centers in various areas of Karachi.

Customer Obsession is one of the key values at Jazz, which enables the largest telecom operator in Pakistan lead the market in a fast changing digital landscape.

Identifying and innovating around the evolving customer needs is a constant endeavor at Jazz, which is not only manifest in its customer service operations, product development, technology investments and contextual customer engagement practices, but also in the commitment of the leadership across the board towards customer centricity.

Following her visits to the experience center and franchises in Karachi, Saima Kamila Khan stated, “At Jazz, we are dedicated to providing the finest services to our customers.

Our primary goal is to digitalize the customers’ lifestyle by enabling flexibility, productivity, and most importantly, connectivity. It is important that we connect with our corporate customers on a regular basis to observe their business experience with us so we can provide even better solutions.”

Speaking about the F2F Program, Sadia Khuram, Jazz’s Chief Customer Experience Officer, said:

 “While we are focusing on empowering customers with intuitive and frictionless digital service solutions, we are acutely aware of the value of human interactions with our customers and the observations and insights that these interactions generate.

We have very sophisticated systems and tools in place to track our customers’ experience and needs, however, at Jazz we strongly believe that we need to listen to and understand our customers from diverse standpoints to keep us on track to achieve sustainable success.”

Sania Mirza Calls For A Stop Over ‘Cringe Worthy’ Ads To Market Pak Vs India Match

By
Hira Ahmed
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icc cwc sania mirza

One of the most awaited matches for the ICC World Cup 2019 between India and Pakistan is all set to take place on June 16th in Manchester.

Tension and excitement are felt on both sides of the border and all other activities literally comes to a standstill.

Brands often take the opportunity to create campaigns around the rivalry between the two countries especially when it comes to the game of cricket when the field becomes a battle ground. Recently a number of sponsors from both sides of the border are leaving no chance to create hype around the game.

World Cup 2019: Controversies that have Raised Major Questions!

Jazz recently revealed a video featuring a model resembling Indian wing commander Abhinandan, who was captured by Pakistani military after the Balakot airstrike.

He was interviewed by the military whilst sipping tea and answering some questions. The video was later released to the public.

The video created a stir on social media and people just couldn’t stop talking about it.

Watch the ad below.

Soon after, an Indian Brand unveiled an ad which also initiated a debate on the internet. The advertisement features India as the father of Pakistan and Bangladesh as the game is scheduled on Father’s Day.

Watch the ad below!

https://www.youtube.com/watch?v=ks4f_lRpSag

Both the ads caught the attention of the world famous tennis star Sania Mirza who felt rather strongly about the unnecessary hype surrounding the Pakistan-India clash labelling the advertising as “cringe worthy “.

Sania Mirza took to her Twitter account and wrote:  

Cringeworthy ads on both sides of the border seriously guys, you don’t need to ‘hype up’ or market the match anymore specially with rubbish! it has ENOUGH attention already! It’s only cricket for God sake, and if you think it’s any more than that then get a grip or get a life !!.

Here’s her tweet!

Have something to add to the story? Let us know in the comments section below.

For more updates and details, stay tuned to Very Filmi.

Influencers Accuse Ducky Bhai & Sham Idrees for Ruining Entertainment

By
Hera Mannan
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sham idrees ducky bhai

Ducky Bhai and Sham Idrees had taken the internet over storm the past few weeks, owing to their never-ending controversy.

They constantly blamed and claimed to expose each other for one reason or another.

Sham Idrees Exposes Zaid Ali, Shahveer Jafry & Ducky Bhai in Latest Video

Recently, their names popped up in a Twitter discussion between two popular social media influencers, Farhan Virk and Ahmer Naqvi, social media activist and former Patari CEO respectively.

Naqvi started a long, detailed thread on Twitter on June 10th about how popular media personalities like Shaan Shahid and Veena Malik often manage their social media personalities in a way that purposefully makes them seem overly patriotic.

Naqvi added that stars like these, who are visibly fading away from the limelight, resort to such actions to gain respect and stay relevant.

He also speculated the possibility that these celebrities are not behind their own accounts— rather, their accounts are managed by their Social Media and PR Teams/Managers.

Farhan Virk jumped in to express his opinion(s) on the matter, stating that the problem lies in the fact that Pakistanis do not take entertainment seriously because of abusive content creators lie Ducky Bhai and Sham Idrees.

He also mentioned Ali Gul Pir and said that they do clean, genuine comedy, whose market does not exist in Pakistan because the nation is used to enjoying cheap entertainment centered around abuses and insults.

I think entertainment either lies with abuses (ref Ducky Bhai & Sham idrees) or perhaps with someone people can mock (NKJ and Bhola record).

Clean entertainment does not have a market. Ali Gul Pir type people who make genuine content are not appreciated.

Both social media influencers agreed with each other and concluded that the market for entertainment is ruined because of cheap YouTubers and the like focused on creating controversy instead of content.

Ahsan Khan is Not The Best Host to Work with: Sanam Jung

Do you think what they are saying is right?

Let us know in the comments below!

Stay tuned to Brandsynario for more updates.

Daraz Behind The Box

By
Web Desk
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Daraz COO

Daraz is Pakistan’s largest e-commerce platform. Since inception in 2012, the leading online marketplace has been working towards its goal to offer the best service levels.

Over the years, Daraz has expanded its inventory and today offers over 5 million products from various categories. To meet the growing demand of customers located in cities across the country, the company has also increased the size and number of its warehouses.

The belief driving the success of the company is simple: Customer satisfaction is paramount. We sat down with Daraz COO Mahmoud Ibrahim to find out more.

Mahmoud Ibrahim

The Customer is Always Right

Ibrahim says that customer satisfaction is central to the company’s core belief.  One of the foremost rules of business is that the “customer is always right,” he says.

“We think about our customers all the time. Before we take any decision, we ask ourselves, how is this affecting the customer?” Ibrahim adds. “Most of the decisions are made by keeping consumers in mind.”

This thinking has significantly impacted Daraz’s delivery operations. Primarily, it has led to the introduction of DEX.

DEX: Pakistan’s First Logistics Company Designed for E-commerce Operations

DEX – short for Daraz Express – is Pakistan’s first logistics company specifically designed for e-commerce operations. DEX already has 1,000 riders in 30 cities and more than 55% of all Daraz deliveries are done through DEX so that delivery time is 1-2 days faster than with Daraz’s external partners.

daraz express

“There is so much that goes on ‘ behind the scenes’ before a delivery is made that it is imperative for the platform to ensure that everything is running smoothly,” Ibrahim says, explaining the concept behind DEX.

He adds that as a measure to ensure fast and smooth delivery, Daraz has established 4 major warehouses in Karachi, Lahore, and Islamabad to meet customers’ growing demands. “These warehouses are spread over 200,00 sq feet and employ over 500 people.”

“Warehouses are central to Fulfilled by Daraz – our delivery premium service,” Ibrahim says. He elaborates that Fulfilled by Daraz means that the product is shipped from one of the company’s own warehouses, rather than from a seller’s shop. For fastest delivery and quality assurance, Daraz always keeps the top 30% selling products in its KLI warehouses.

daraz warehouse

“In the past year, Daraz has also introduced One Day Delivery which is applicable on grocery items in certain cities,” Ibrahim says. The new feature speaks to not only the platform’s growing assortment but also to increased efficiency in delivery time.

Daraz has taken measures to ensure that the customer is engaged and informed throughout the delivery process so that he is able to track his order through their app. Even after, the product is delivered, customers are encouraged to give feedback so that service may be improved further, Ibrahim says.

Innovation is Key

“Innovation for Daraz never stops. We have teams who focus solely on project and innovation management. Each year we start the year with set targets and solid initiatives,” Ibrahim says.

It is due to this focus on innovation that Daraz has been able to introduce features that have made online shopping convenient and fun for the customers. One such feature is “Message Center” through which customers are able to chat with sellers on the app to get advice on products and explore options. Furthermore, Daraz Wallet is helping a shift towards convenient and fast digital payment methods while DarazMall is the one place that carries authentic products from brands such as Samsung, L’Oreal and Infinix.

Recently, Daraz introduced Ratings & Reviews that give customers additional product and seller information before the purchase.

Everyone is Involved

Instead of following a strict hierarchy, Daraz believes their customers can benefit better when everyone talks and shares ideas together on a group level. This policy of open debate and democratic decision-making is implemented in all five countries where Daraz is present – Pakistan, Bangladesh, Myanmar, Sri Lanka, and Nepal.  

“All the countries are inter-connected and communication flow is a must,” Ibrahim says about the communication between the company’s global offices.

“Each department shares their experience and achievements with other departments so that everyone is on the same page. This exercise helps improve internal operations by eliminating problems so that others can learn from experience and the customer will obtain a better service.”

Beyond Karachi, Lahore, Islamabad

Not only has the Daraz started a viral trend of online shopping in many households, but it has also become a premium name in urban and rural areas.

Ibrahim believes that focusing only on Karachi, Lahore, and Islamabad is a mistake that companies often make. Therefore, he says, Daraz has introduced almost 50 hubs all over the country that act as a customer interface with drop off stations and pick-up stations. The brand is constantly trying to build its presence both online and offline in these areas, especially rural, Ibrahim says.

“Essentially, our increasing footprint in rural areas means that we are able to deliver products from as far away as China to people living in remote areas of the country,” Ibrahim says, referring to the Global Collections feature on the platform that carries goods from overseas which are not easily available in local markets.

Daraz is on a mission to make it easy to do business anywhere in the era of the digital economy. The company has already made strides towards this end. Not only has the company kept up the pace of innovation, but it has also empowered local sellers and changed the way people across the country shop. The potential for further growth and success is limitless and Daraz knows how to tap into it.  

Budget 2019-20: Car Prices to Increase in Upcoming Days

By
Anusha Sachwani
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budget 2019-20

The Government of Pakistan has now unveiled the financial budget 2019-20 earlier yesterday.

Minister of State for Revenue Hammad Azhar presented the Budget 2019-20 in the National Assembly.

During the presentation, Azhar talked about the plans for the automotive sector. He added that industry was heavily impacted after the improvement of the Supplementary Bill 2019.

It imposed 10% FED on locally assembled vehicles of 1700 cc engine displacement and above.

Even though the government had reduced the FED for vehicles of 170cc and higher, various other segments have been impacted.

Budget 2019-20

While prices of the cars 1700cc and above will be impacted, the vehicles lower than 1700cc will also be changed.

Cars which can be afforded in more numbers by the masses have now become more expensive whereas vehicles that are purchased by a handful of people have become affordable.

So those who are in-line to purchase a Fortuner or Hilux are in more luck than sedan and hatchback owners.

Stay tuned to Brandsynario for more news and updated.

Federal Budget 2019-20: Cabinet Members Witness Slash in Salaries!

Ahsan Khan is Not The Best Host to Work with: Sanam Jung

By
Hera Mannan
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sanam jung ahsan khan

Over the weekend Waseem Badami invited Sanam Jung to his show, Har Lamha Purjosh, over which she mentioned that Ahsan Khan wasn’t really the best person to co-host a show with.

It began with the Bouncer Round, as Badami chose to start the show with that round.

He asked Sanam several questions, which she responded to with a lot of honesty. Why her morning show was discontinued and why the morning show trend is slowly deteriorating.

Mahira Khan Surprised Her Biggest Fan & We Just Can’t Have Enough of it!

 

If she misses doing her morning show, and if she is offered another morning show, would she do it?

How she felt when she was labeled a racist for a show in which she held a makeup competition which demanded makeup artists to darken the complexion of fair-skinned models.

How she reacted to and became severely depressed due to the public’s body shaming after she had a child. He then asked her that she had hosted some morning shows with Ahsan Khan, would it be safe to say that he was not really the best co-host to work with?

She responded with a somewhat diplomatic answer which gave away just enough!

Ahsan and I share a good friendship. However, as a co-host, he is too competitive. You can call him a meethi chhuri, and he is aware of it and even laughs at it himself.

She added that he would always want to take the limelight and more screen time during our live shows and that she would let him because she didn’t really care about screen time.

It was a fun experience in itself, though.

Watch the full interview here:

https://youtu.be/w_bdz-1P0TQ?t=528

Considering their past as co-hosts and friends, it does seem like they have been great friends. Ahsan even gave a shut up call to a fan who tried to pass poor remarks on her body after she became a mother.

Moreover, in Ramzan 2019 she was invited to one of his shows as a guest.

https://www.youtube.com/watch?v=3V28rynU6lY

What do you think about her comments on Ahsan Khan?

Let us know in the comments!

Stay tuned to Brandsynario for more updates.

Pardadari: Abida Parveen & Atif Aslam Reunite to Create Yet Another Masterpiece

Infinix Undercuts all Rivals with the Smart 3 Plus at PKR 16,999!

By
Web Desk
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Infinix Smart 3 Plus

Infinix recently introduced the Smart 3 Plus to the Pakistani Market only for PKR 16,999 offering a ton of features, great specs, and exceptional build quality. At the pre-orders, Infinix managed to sell the entire online stock of Smart 3 Plus due to high demand.

Infinix Smart 3 Plus, the only budget smartphone that brings technologically advanced experiences at an affordable price out of all the latest entry-level smartphones available in the market. Smart 3 Plus has a trendy mirror-like design, a 6.2” HD+ display with a waterdrop notch giving it an exceptional, vivid and vibrant 19:9 ratio or full view. One can see a wide palette of color and detail in every scene, let it be gaming or streaming videos.

The smart triple cameras of Smart 3 Plus, is a class apart. It is totally a unique AI-based camera capable of capturing spectacular images under every sort of lighting condition, include low light. Speaking of low-light photography, the auto-detection dramatically enhances the shooting at night.

At the price point that the Infinix Smart 3 Plus has got competition that it beats without any hassle! Why?

Here’s the comparison of the Smart 3 Plus with its latest rivals currently available in the market:

infinix

As the table above shows how good of a phone the Smart 3 Plus is when it is compared to all the competition available in the market and that at a price lower than all.

Hands down, it is the best budget smartphone that you may want to grab out of all the rivals mentioned above. Smart 3 Plus shows in its product slogan “Empower your Passion.”, experience the current feature trends and high-level technology, at a budget.

Misbah-ul-Haq Talks about Pakistan vs India in an Interview with Ranveer Singh!

By
Hira Ahmed
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Misbah ul Haq
Credits: India Today

Former Pakistani Skipper Misbah-ul-Haq is still a very popular man. Although we miss his performances on the field, we still love seeing him on the screen as he shares from his professional experience.

Misbah was recently spotted at Salaam Cricket Conclave 2019. Salaam Cricket Conclave is one of the biggest forums to have the stalwarts of the game come together on a single platform.

Misbah was joined by other big names including Indian cricketer Harbhajan Singh and Bollywood sensation Ranveer Singh.

The Padmavati actor did not skip on the chance to join former captain to discuss cricket.

World Cup 2019: Controversies that have Raised Major Questions!

Harbhajan Singh also joined the convo to share the excitement over the on-going cricket matches for World Cup 2019. He also asked Misbah-ul-Haq some question related to the performances of the players of different teams.

The actor said:

We are sitting in Lords with the best in the world of cricket during the ICC World Cup. I am doing a film on 83 wins and playing the role of Kapil Dev. My day started with Sunil Gavaskar and I met Shane Warne. For us boys, can we take a moment to appreciate how blessed we are to be able to experience this.

Watch the Interview Below

https://www.youtube.com/watch?v=Xct1R9Lm7GM

Have something to add to the story? Let us know in the comments section below.

For more updates and details, stay tuned to Brandsynario.

First published on VeryFilmi.com

World Cup 2019: Pakistan can Win -Sourav Ganguly

Cyclone Vayu: MET Issues Warning About Expected Thunderstorm in Sindh

By
Anusha Sachwani
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Cyclone Vayu

UPDATE (June 14th, 2019):

The latest weather update by MET tells us that the continental air is prevailing over most parts of the country. Severe tropical Cyclone “VAYU” in the Northeast Arabian Sea has intensified as Very Severe Cyclonic Storm (VSCS).

Weather Forecast for today (Friday):

Dust-thundershower/rain with gusty winds is expected in certain areas of Mirpurkhas, Hyderabad, and Karachi.

Cyclone Vayu has now taken form in the Arabian Sea. It is expected to impact the western state of Gujrat, India at the same time, continue to head towards southwestern Pakistan later in the week.

Reportedly, the winds can strengthen to as high as 165 km/h with stronger gusts, potentially making it as strong as a Category 2 hurricane.

According to a report by PMD, widespread Dust/Thunder-showers with isolated heavy falls are expected in southeast Sindh (Thatta, Badin, and Tharparker districts) on Thursday/Friday. While scattered/isolated Dust-thundershowers may occur in rest of Sindh during the period as reported by relief web.

On the other hand, Seabreeze is expected to cutoff causing a mild heatwave in Karachi over Thursday/Friday. Temperatures for Karachi could reach as high as 40C in coming days, 11 degrees above its normal average Al Jazeera reports.

Furthermore, fishermen in Sindh have been advised to stay out of the waters till Friday evening or until the weather conditions improve.

Meanwhile, all concerned personals have been cautioned to remain on high alert in case of chances of impact with Cyclone Vayu.

Stay tuned to Brandsynario for more news and updates.

Federal Budget 2019-20: Cabinet Members Witness Slash in Salaries!

Federal Budget 2019-20: Cabinet Members Witness Slash in Salaries!

By
Anusha Sachwani
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budget 2019-20

Imran Khan’s government has announced a 10% slash in the salaries for all cabinet members.

This decision was announced while State Minister for Revenue Hammad Azhar presented the Budget 2019-20 in front of the National Assembly.

During his speech, Azhar announced a revision for salaries will be made with a decrease of 10% of the civil servants, with a 10% increase in the salaries of those from Grade 1 to 16, as well as employees of Pakistan’s armed forces.

No hikes in salaries for employees of Grades 21-22 was announced, including the Prime Minister and the President as they had volunteered to go against it.

Furthermore, Azhar also announced a 10% ad hoc relief on the running basic pay scales for government employees from Grades 1-16. Ad hoc relief would be based upon basic pay scales of 2017. Pensioners would also get an ad hoc relief of 10pc.

Geo News further shares that a minimum wage of Rs 17,500 has been set by the PTI government.

The budget focuses on ensuring economic stabilization, undertaking projects which create jobs and providing economic stimulus for sustainable growth -Dr Khaqan Hassan Najeeb, a spokesperson for Finance Division

*This is a developing story.

Stay tuned to Brandsynario for more news and updates.

Federal Budget 2019-20: Import Tax on Mobile Phones Abolished!

Federal Budget 2019-20: Import Tax on Mobile Phones Abolished!

By
Anusha Sachwani
-
Budget 2019-20

Pakistan Tehreek-e-Insaaf (PTI) has now officially unveiled the Federal Budget 2019-20.

With the new budget, the government has also decided to abolish the 3% import tax on mobile phones.

The budget 2019-20 was presented by State Minister for Revenue Hammad Azhar in front of the National Assembly today, 11th June. He further shared that the import tax which was set at 3% was unnecessary and increased tax burden.

Therefore, it is proposed that a 3% value-addition tax on the import of mobile phones may be withdrawn. This measure would also ensure rationalization of tax on import of mobiles -Hammad Azhar

*This is a developing story.

Budget 2019-20: Automotive Sector’s Future in Pakistan

Mahira Khan Surprised Her Biggest Fan & We Just Can’t Have Enough of it!

By
Hera Mannan
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mahira khan shahveer jafry

Isn’t it just the cutest when huge celebrities care about their fans enough to surprise them? Mahira Khan did just that recently and we can’t contain ourselves!

A few days ago, popular YouTube sensation Shahveer took to social media to tweet that the gorgeous Mahira Khan would do a video with him if the tweet became his most popular tweet of all time.

And that’s where it all began!

 

In a week’s time, we saw another tweet from him confirming that his wish had come true.

And two days later he tweeted an absolutely adorable photo of himself and Mahira, where he was happily enjoying a bowl of seviyaan, which he said he thoroughly enjoyed.

Watch the adorable video of Shahveer and his celebrity crush here:

https://www.youtube.com/watch?v=5BbkL4wQxiU

Have you ever been surprised by a celebrity?

Amitabh Bachchan’s Account Gets Hacked, Twitter Reacts with Memes

Let us know in the comments!

Stay tuned to Brandsynario for more news and updates.

Budget 2019-20: New Proposals Bear Bad News for Non-Filers

By
Hera Mannan
-

The much-awaited proposed budget strategy for 2019-20 is finally here!

According to a survey done by Gallup in 2018, 35% Pakistanis were of the opinion that the budget for the fiscal year 2018-2019 was worse than the previous budgets; only 1 in 5 said it was better than the previous years.

Pakistan Announces 5-Year Visa for US Nationals

From taxes on income and property to taxes on food, the nation is curious every year to know how good or bad the new budget will be for them.

Below are some of the highlights of the new proposed budget:

  1. Purchase of land (above specified limit) to be allowed to filers only.
  2. Advance income tax on international travel to be increased as from PKR 16,000 to PKR 35,000 for Non-Filers a (First / Executive class) and PKR 12,000 to PKR 20,000 for Non-Filers (Others excluding Economy class). No tax to be collected from filers on economy class tickets.
  3. Mobile phone connections available to filers per CNIC
  4. Extra sales tax to be increased from 5% to 20% on unregistered industrial/commercial entities with electricity/gas bill exceeding 20,000 PKR per month.
  5. Advance income tax withholding of 20% to be levied on residential consumers if their electricity bill amount exceeds Rs 1.2 million per year.
  6. All exemptions under the Income Tax Law to be made available exclusively to filers.
  7. Withholding tax on International business class tickets is currently the same (16,000 PKR) for filers and non-filers. The new budget proposes that it be increased to 50,000 PKR for non-filers.
  8. Withholding income tax on interest income is 10% for filers and 17.5% for non-filers. Budget 2019 proposes that the rate be increased to 30% for non-filers.
  9. Annual private motor vehicle tax for non-filers to be increased to 200,000 PKR for 2000 CC and above.
  10. Rate of income tax on commercial/industrial connections of electricity to be increased from 12% to 25% for non-filers.
  11. Capacity Tax to be imposed on marriage halls on the basis of per square feet coverage area.
  12. An advance tax of 1% and 2% to be collected from filers and non-filers respectively upon the sale of immovable property.

It is to be noted that these proposals are made with the prime aim to convert non-filers into filers. PM Khan made an appeal to the nation for the same in his special address yesterday.

Are you a filer or a non-filer? And does the new budget proposal motivate you enough to convert into a filer?

Karachi Weather Update: Thunderstorm & Heavy Showers Expected on Thursday

Let us know in the comments!

Stay tuned to Brandsynario for more updates.

Instant Saudi Arabia Visa Facility: Get Your Visa in 3 Minutes!

By
Hera Mannan
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saudi arab visa in 3 minutes

The Jeddah Season Festival 2019 has not only brought fun and games for the people who choose to participate, but it has also brought some good news for travelers: the e-tourism visa.

Launched by the Saudi authorities to attract more visitors for the festival, the instant e-tourism visa facility will allow applicants to obtain the visa in as quickly as under three minutes!

Pakistan Announces 5-Year Visa for US Nationals

This facility has been introduced with a condition, though: it is only applicable for visitors who purchase online tickets to attend any of the events at the Jeddah Season festival.

The ‘Sea and Culture’ festival began on June 8th 2019 and will go on until July 18th, making it a 40 day long festival. It aims to present the city as a top destination for tourists while also encouraging partnerships with local businesses.

Moreover, the organizers are hopeful that the festival will help in generation of as many as 20,000 jobs and volunteering opportunities.

The fun and entertaining festival also marks the first ever time for international shows and plays to be aired in the Kingdom.

Amitabh Bachchan’s Account Gets Hacked, Twitter Reacts with Memes

Are you planning to join the festival for your summer break?

Let us know in the comments!

Stay tuned to Brandsynario for more updates.

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