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New Budget For FY2024-25 Leaves Salaried Class Shocked!

By
Zayaan Khan
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Federal Minister Announces Budget
Image Source: Business Recorder

Following the release of Pakistan’s budget for the fiscal year 2024–2025 yesterday, there is a noticeable feeling of shock that sweeps across the country. The public seems to be confused and concerned about the government’s budget plan, which was hailed as a way to get the nation through economic difficulties. But ultimately, this year’s budget announcement is only about to make things more difficult for the people. Let’s have a closer look at the highlights of the recently announced budget.

The Common Man’s Nightmare

The budget for FY2024-25 of 18.9 trillion Pakistani rupees ($67.84 billion), sets high goals in the face of difficult economic conditions. The administration intends to deal with a 6.9% GDP budget deficit while aiming for 3.6% economic growth. With defense spending projected to cost 2.1 trillion rupees and debt servicing is predicted to consume a staggering 9.8 trillion rupees!

The Federal Board of Revenue (FBR) has set an enormous tax revenue target of Rs. 12.9 trillion of the Budget For FY2024-25, which has left many people shocked. This number is a considerable increase over prior years, suggesting that the government will tighten its grip on tax evaders while the salaried class prepares for the consequences.

All The Important Details From Budget FY2024-25

While the budget for FY2024-25SaU cover’s a vast spectrum of domains, we’ll be focusing on the more important aspects. These will in one way or another be directly linked to your average salaried individual. Here are the highlights from the budget announcement of 2024-25:

  1. New Income Tax Slabs: The first thing under crosshairs is the tax slab for the average salaried individual. According to the budget for FY2024-25; the tax rate will be applicable from the 1st of June, 2024 and sees an increase in rates where anyone earning between Rs. 600,000 – Rs. 1,200,000 will be taxed double at a rate of 5% of their annual salary exceeding Rs. 600,000.
    For those ranging above Rs. 1,200,000 and below Rs. 2,200,000, individuals will have to pay a staggering base 15% of their yearly income showing an increase of 2.5% from the previous year. On top of this, they will also be forced to pay a fixed tax of Rs. 30,000. This trend gets worse as you go higher on the tax bracket. More tax brackets are covered in the following image:

  1. Increase In Petrol Prices: The federal government has also increased levy on petrol by a staggering Rs.20, this sees it going from Rs.60 to Rs.80. This sudden increase in levy will ultimately have a ripple effect on numerous amenities such as transport, production and living expenses. Apart from the rise in fuel prices, the government has suggested raising the tax on light diesel oil. There will be an increase in the development levy on light diesel oil from Rs. 50 to Rs. 75 per liter!
  2. Vehicle Tax Registration: In another shocking turn of events, in place of engine capacity, the federal minister stated that pricing will determine the advance tax on car registration. So you can forget about paying a minimal tax on smaller vehicles, instead their actual values will determine the tax percentage.
  3. Phone Pricing: The mobile market proves to be one of the biggest sources of money, specially in cities such as Karachi. According the the new budget, different phone categories will be taxed an astonishing 18% of their value! This means if you’re looking at smartphones for Rs. 50,000, their new price is officially Rs. 59,000 after taxes. We will also see a eye-watering tax of 25% being implemented on smartphones costing more than $500.
  4. Import Items: The federal minister made the decision to no longer exclude luxury car imports from taxes. It has been agreed to raise the $50,000 import vehicle’s taxes and levies. The import tax on glass goods has also been removed by the government. The rate of import levies on steel and paper goods will be raised, as planned. The only exception to import items are essential goods which will not be taxed.
  5. Tax On Cigarettes & Nicotine: According to reports, the government intends on cracking down on factories where fake cigarettes are being reproduced. Not only this, but according to the budget, to deter people further away from drugs, the government has made the decision to tax the materials used to make cigarettes by Rs. 44,000 per ton! Nicotine pouches will also see a FED at a rate of Rs. 1200 per kg.
  6. Branded Apparel: In an attempt to raise the GST on textile goods, the federal minister declared in his address that the government has placed an 18% sales tax on branded clothing, shoes and other imported leather goods in the country.

    Property Construction FY2024-25
    Image Source: Economic Times
  7. Property & Construction: If you thought buying a house for your family was difficult in this economy, well it certainly just got more harder. The minister said that a 5% tax will be applied to the acquisition of new plots as well as residential and commercial real estate. FED on cement used in construction of new homes will be increased to Rs.3 per kg. Not only this, but a 15% tax will be imposed on filers and 45% on non-filers when dealing with property.

Other Affected Sectors And Details From Budget FY2024-25:

While these details might not affect the average salaried class individual in Pakistan, here are a couple of other aspects discussed in the new budget:

  1. Education Scholarships: The government has announced more scholarship programs to be introduced in order to cater more students. An estimate of 10 million students are to be catered according to the new budget.
  2. Solar Industry: In order to support the solar panel business, the coalition government  eliminated import taxes on equipment, including raw materials used in the production of solar panels, inverters, and batteries, as well as plant machinery and associated equipment.

    Solar Panels FY2024-25
    Image Source: ArabNews
  3. Power Generation: Another sight for sore eyes is the allocation of funds for the water resources in the country. Rs. 206 Billion will be allocated which will be distributed amongst the Mohmand, Diamer Bhasha Dams and Chashma Right Bank Canal.
  4. Aviation: Major airports of the country are to be outsourced instead of running them locally and a whopping Rs. 622 billion worth of liabilities have been transferred from PIA.
  5. Increased Salary & Pension: It is reported that government employees from grades 1 thru 16 will see a hefty increase of 25% in their salaries & pensions. While grades above that will receive a handsome increase of 20% in their salaries & pensions as well.
  6. Kissan Package: The budget for FY2024-25 also stated that Rs. 5 billion ha been set aside for farmers’ packagers and that the government has chosen to capitalize on private sector involvement in this area.
  7. Benazir Income Support: The minister stated that a 27% increase in funding has been suggested for the Benazir Income Support Program. The BISP fund would grow to an astonishing Rs. 593 billion! This will in-turn support 0.7 million more people than the previously allocated amount.
  8. Inflation: While this is a hard pill to swallow, the government aims to reduce inflation in the country yet again. The plan is to keep inflation at a steady rate of 12% for the FY2024-25.

Concluding Remarks

The silent pain that the average person endures is ignored in the midst of all these discussions. It appears that the budget does not adequately meet the people’s urgent needs, even though its goal is long-term stability. The government has failed to time-and-time again meet the real requirements of the people and this year looks no different.

The release of the budget for FY2024-25 has resulted in a dire outlook for the upcoming year for the typical Pakistani. The already high cost of living is expected to rise much more. The relief efforts that have been implemented are minimal and hardly begin to address the financial struggles that Pakistani households endure already.

The Budget For FY2024-25 is a sobering reminder of the fine line Pakistan must walk between social welfare and budgetary sustainability as it navigates the economic recovery. It is a call to action for the government to make sure that its citizens are not left behind in the pursuit of economic resilience, in addition to setting lofty goals which might not even be achievable. All we can do now is wait…and hope, as always.

Stay tuned for more insights like these; this has been your average salaried individual Zayaan, Signing Off!

Budget 2023-24: Pakistan Government Unveils New Revenue Measures

By
Usman Kashmirwala
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Budget 2023-24: Pakistan Government Unveils New Revenue Measures
Source: Global Village

The Pakistani government has recently unveiled new revenue measures amounting to Rs223 billion in its latest budget announcement. These measures are in addition to the taxes introduced in the mini-budget announced in mid-February, which will remain in effect. The government aims to generate over Rs500 billion in additional revenue for the tax year 2023-24 through these measures, which include raising the general sales tax from 17 percent to 18 percent, imposing a 25 percent sales tax on luxury item imports, and increasing taxes on cigarettes and drinks.

Key Highlights

  • The government plans to share the tax details with the International Monetary Fund (IMF) and expects that the Fund will not raise any objections, as all their concerns have been addressed.
  • The government intends to allocate Rs23 billion to industries and individuals under the revenue relief changes announced in the Finance Bill 2023. This relief includes Rs13 billion in customs duty and Rs10 billion in income tax. However, no relief has been announced in sales tax and excise duty.
  • The government is optimistic about achieving a 28 percent higher revenue target for the next fiscal year, based on a projected GDP growth of 3.5 percent, average inflation of 21 percent, and the revenue measures outlined in the budget.
  • To promote various sectors, the budget offers major relief in the IT sector for exports, solarisation, agriculture, and real estate.
BUDGET 2023-24: 'Populist' measures in trying times - Newspaper - DAWN.COM
Source: Dawn

Income Tax

  • The Finance Bill proposes the continuation of the super tax but with fair adjustments for individuals earning over Rs150 million. Three new income levels have been introduced: Rs350 million to Rs400 million, Rs400 million to Rs500 million, and above Rs500 million. These income brackets will be subject to tax rates of 6 percent, 8 percent, and 10 percent, respectively.
  • Other income tax changes include a 0.6 percent withholding tax on citizens not on the Active Taxpayers’ List (ATL) when they withdraw cash exceeding Rs50,000. The withholding tax rates on goods supply, services, and contracts will increase by 1 percent, with exceptions for specific items. Furthermore, a final withholding tax of 10 percent will be charged on bonus shares issued by a company, or 20 percent for non-filers of tax.
  • The Finance Bill also proposes adjustments to the withholding tax rates on payments to non-residents using debit/credit or prepaid cards. Similarly, an adjustable advance tax of Rs200,000 will be charged when issuing a work permit/visa for a foreign domestic helper.

Sales Tax and Excise Duty

  • In terms of sales tax and excise duty, the government has made certain adjustments. Sales tax has been withdrawn on edible products sold in bulk under brand names or trademarks. The tax rate has increased from 12 percent to 15 percent on supplies made by point-of-sale (POS) retailers dealing in leather and textile products.
  • Furthermore, a federal excise duty (FED) has been imposed on energy-inefficient fans and incandescent bulbs at rates of Rs2,000 per fan and 20 percent ad valorem, respectively. The scope of FED on services has been expanded to include royalty and fees for technical services.
  • Sales tax has been exempted for another year ending June 2024 on contraceptives and accessories, plant saplings, combine harvesters, dryers for agricultural products, no-till-direct seeders, planters, trans-planters, other planters, bovine semen, and the import of IT equipment by IT and ITeS exporters registered with the Pakistan Software Export Board.
  • In the federal capital, a 15 percent tax will be charged on electric power transmission services. The rate has been reduced to 15 percent from 16 percent on IT-based system development consultants. A lower rate of 5 percent is proposed for services provided by restaurants and other food outlets if payment is made through debit or credit cards, mobile wallets, or QR scanning.
Key highlights of budget 2023-24 - Business & Finance - Business Recorder
Source: Business recorder

The Pakistani government’s new budget is a mixed bag. On the one hand, it raises taxes on a number of goods and services, which will likely lead to higher prices for consumers. On the other hand, it also provides some relief to certain sectors of the economy, such as the IT sector. Overall, the impact of the new budget on the Pakistani economy remains to be seen.

What are your thoughts on this? Let us know in the comments below.

Stay tuned to Brandsynario for the latest new and updates.

Sindh Government Announces Shift To Solar Power For Major Hospitals

By
Usman Kashmirwala
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Sindh Government Announces Shift To Solar Power For Major Hospitals
Source: PakTV

The Sindh government has taken a significant step towards sustainability by announcing plans to shift major hospitals in the province to solar power. This initiative is part of the government’s larger solar power plan, aimed at reducing dependence on traditional energy sources and promoting clean, renewable energy solutions. The announcement was made by the Provincial Minister of Sindh for Energy, Imtiaz Ahmed Sheikh, during the inauguration of a solar power park in the Karachi press club.

The logistics of the plan

The solar power park, with a capacity of 60KV, will play a crucial role in meeting 90 percent of the press club’s power needs. This is a significant milestone in the government’s efforts to harness the power of the sun and provide sustainable energy solutions. Minister Sheikh also highlighted that government buildings, prisons, and schools will be included in the solar power plan, with the aim of ending electricity load shedding in the province.

Sindh govt announces to shift govt offices to solar power - Pakistan Observer
Source: Pak Observer

The minister emphasized that the government’s objective is to address the economic crisis and uplift the country. By investing in solar power, the government hopes to create a more sustainable and self-reliant energy sector. Minister Sheikh took the opportunity to criticize the PTI government, accusing them of hindering power projects in Sindh. He expressed confidence that the PPP (Pakistan People’s Party) will secure victory in the upcoming elections, highlighting their commitment to promoting renewable energy and sustainable development.

Provincial and Federal agenda aligning

This announcement from the Sindh government aligns with the federal government’s efforts to embrace solar power. Earlier, Prime Minister Shehbaz Sharif directed the conversion of all federal government buildings in Islamabad to solar power within a strict timeframe of seven weeks. This directive showcases the government’s determination to reduce the country’s reliance on imported fuel and embrace renewable energy sources. The prime minister also instructed officials to initiate solarization projects in other parts of the country, extending the benefits of solar power to various regions.

With solar mosques and schools, Pakistan's northwestern province pushes clean energy | Arab News PK
Source: Arab News

The shift to solar power for major hospitals is a commendable move by the Sindh government. Solar energy offers a clean and sustainable alternative to traditional power sources, reducing carbon emissions and promoting environmental preservation. By embracing solar power, hospitals can ensure a reliable and uninterrupted energy supply, leading to improved healthcare services. Moreover, the initiative to expand solar power to government buildings, prisons, and schools will have a significant impact on reducing electricity load shedding and enhancing energy efficiency in the province.

The Sindh government’s commitment to renewable energy is a step in the right direction, contributing to the overall development and sustainability of the province. It sets an example for other regions and institutions to follow, encouraging the adoption of clean energy solutions and reducing dependence on fossil fuels. With continued efforts and investments in solar power, Pakistan can pave the way towards a greener and more sustainable future.

Stay tuned to Brandsynario for the latest news and updates.

The Untapped Potential Of Women In Pakistan

By
Anusha Zahid
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Pakistan has a lot of potential for growth but undeniably, one of the biggest untapped resource is its significant female population that still awaits inclusion in the national economy. As per the World Economic Forum’s 2021 Global Gender Gap Report, Pakistan ranked 153rd out of 156 countries, which indicates massive strides the country needs to take to ensure gender diversity and inclusion of women in its socioeconomic mainstream.

Source: Pakistan Labour Force Survey 2020-21

As per the last published Pakistan Labour Force Survey 2020-21, numbers show stark disparities along gender lines. Women’s participation in the national labor force is most concerning being 21.4 per cent of the country’s working-age population, as against the male labour force marked at 67.9 percent.
We interviewed Rabel Sadozai, the newly appointed Director Marketing and Sales at Fatima Fertilizer and the first female to hold such a prominent position in Pakistan’s agriculture and fertilizer sector, to discuss the potential role of Pakistani women to promote the country’s socio-economic prosperity and what it will take towards its realization.

B: How important is it to be recognized as the first woman in Pakistan’s agriculture sector to hold a senior-level management position?

RS: I consider this recognition as a true representation of millions of empowered women, directly or indirectly associated with the agriculture sector of Pakistan. It gives me the opportunity to use my influence for the betterment of farmers in general and female farmers in particular. A recent example of this commitment was marked by Sarsabz – the flagship brand of Fatima Fertilizer, hosting a special panel discussion at the Pakistan Pavilion in Dubai Expo 2020 to celebrate our three exceptionally inspiring female farmers and share their inspirational stories with the World.


The guest panelists included Rabia Sultan – progressive farmer from Muzaffargarh who defied all odds in a male-dominated profession, Nazo Darejo – a brave woman from Sindh who sacrificed a great deal to protect the piece of land she called home and whose inspirational story was highlighted by Sarsabz through a special web series called ‘Kissan Kahani’ to a wide online audience, and Azra Mehmood Sheikh – a progressive farmer from Bahawalpur who actively advocates about the hardships faced by farmers in South Punjab.

Being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.

B: Tell us about your journey of nine years at Fatima Fertilizer and your key accomplishments related to marketing communications?

RS: I was able to achieve a number of goals during my nine years at Fatima Fertilizer, and I took on as many marketing communication challenges as I could, but being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.


Over the years, I’ve used data to establish how Fatima Fertilizer’s products are giving on average 10% greater yields as compared to conventional fertilizer. This brand promise has been purposely communicated in such a manner that it shows how a farmer can create a better life for himself and his family that leads to prosperity of the village and eventually impacts Pakistan’s GDP as agriculture contributes on average 22-25%.
We also launched true farmer stories under Kissan Kahani to help educate our stakeholders on the impactful role our farmers are playing in helping sustain Pakistan’s food security.
Overall, our efforts have been duly recognized not only by local platforms such as the Pakistan Digital Awards but also the global ones including MARCOM, AVA, and Effies.

B: In your opinion, what factors are responsible for the under-representation of women within the corporate and civil sectors of Pakistan?

RS: Women may be under-represented in these sectors but not in the agriculture sector. Women are extremely empowered on the rural side to help not just with domestic housework but field work and livestock farming as well. I feel it is my responsibility to clarify this common misconception. As far as corporate and civil sectors are concerned, I feel women are deprived of an environment that helps them balance work and home responsibilities efficiently. The key to my success was not only my ability to effectively manage the roles of a team leader, manager, wife, mother, and so on, but the fact that I was given an environment where I was empowered to manage and balance these roles. Employers whether government or private need to realize that the needs of women are different from men. We need policies and benefits that match their circumstances. For example, women need to feel secure while stepping out of their homes for work, they need to be given daycare facilities or an equivalent allowance to manage it, maternity leaves and so on. According to recent studies, the gender-wage gap in Pakistan has reached 55.6 percent, which is concerning, to say the least, because a woman has to weigh the benefits of her working against the associated costs.

B: How many Pakistani women are currently engaged in Pakistan’s agriculture sector and how can they claim more important roles within this industry?

RS: Currently, more than 22 million women work in the agriculture sector and contribute to the advancement of this sector. As per an earlier issued report by UN Women titled “Rural Women in Pakistan-Status Report 2018”, agriculture is the main labour activity of rural women with approximately 75 percent of women employed in the agriculture sector. The empowerment of these rural women and the realization of their human rights, in addition to their important role in nation-building, is essential for achieving the Sustainable Development Goal (SDG) related to gender equality.
Women need education foremost followed by skill-set enhancement. Companies like ours work with a lot of progressive females and seek to empower them by giving them an opportunity to project their work. For example, we recently helped Ms. Jugno Mohsin, a female farmer who worked to revive a dying breed of local cotton called ‘Khaki Desan’, by providing her with the technical knowledge and giving her the opportunity to create a fabric from this cotton which can be marketed to a global audience.

B: How important is women’s participation to achieve overall economic growth and prosperity for the country?

RS: I think our founding father, Quaid-e-Azam made it clear that women had to work side by side with men if we are to transform Pakistan into a strong and prospering nation. Now whether we do it starting from our homes, schools, offices or factories is dependent on a mix of our own capabilities and opportunities available to us. Women are almost 50% of Pakistan’s population, so there is no question that a big responsibility rests on our shoulders to help develop our home i.e. Pakistan, and I believe being aware of this responsibility is the first step we need to take.

Coronavirus Outbreak Live Updates: Here’s All You Need To Know!

By
Ariba Raza
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Source: Valley Morning Star

Update: 3rd April 2020

Philippine President Rodrigo Duterte has given out a warning that he would order the country’s police and military to shoot anyone who would violate the laws during a month-long lockdown of the island of Luzon, to contain the spread of the novel coronavirus.

Here’s what he said addressing to the nation late at night, on Wednesday.

Let this be a warning to all. Follow the government at this time because it is critical that we have order,”

The coronavirus pandemic has affected the world in the worst possible manner. As it is spreading rapidly throughout the globe, the economy, the events industry, airlines and tourism have taken a huge hit!

With thousands of people affected and killed by this horrifying disease, this doesn’t seem to end anytime soon. However, countries worldwide are taking strict actions against this deadly.

Meanwhile, here’s all you need to know about what’s going around in the world in regards to coronavirus aka COVID-19.

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Aamir Ibrahim | CEO Jazz | Brandsynario CEO Stories

By
Web Desk
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Whilst we are successful, we are only as good as our next game- so we can not never be complacent. Aamir Ibrahim, CEO Jazz talks to us about the office culture, success stories, diversity and practices at Jazz while on an office tour at the Headquarters in Islamabad. #jazz #ceo #ceostories

Google’s AI Overview Might Just be the Death of Websites, and We’re Partly to Blame

By
Shiraz Aslam
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Google's AI Overviews

You must have noticed the AI Overviews on your Google search queries. An AI-generated summary of your query, synthesised from multiple sources, pops up at the top of your search results.

The AI Overviews were launched initially in the US, but are now available in more than a hundred countries. In many cases, these summaries are convenient because the user doesn’t have to skim through a long list of websites to extract relevant information.

According to the Pew Research Centre, AI summaries appeared in 18% of searches. While this may seem like a small number, these overviews have had significant implications for web traffic.

AI Overviews May Drive Many Websites to Extinction

It’s understood that AI overviews are convenient sources of information. Indeed, a study conducted on 900 US Google users by the Pew Research Centre found that they were less likely to click on links when they had access to AI-generated summaries.

For most users, the casual overviews are enough; they don’t feel the need to click on the links attached for reference. This naturally draws traffic away from many websites, such as those that sell content, that depend on Google clicks for revenue.

Google, however, has denied these claims, stating that they have not observed significant drops in aggregate web traffic as is being reported. The methodology of the Pew Research Study was also called into question.

Despite Google’s denials, there is sufficient evidence that AI Overviews has cut web traffic by significant margins. Lily Rose, Vice President of SEO Strategy and Research at the marketing agency Amsive, stated:

“But AI Overviews are cutting into traffic so dramatically that many sites are seeing 20%, 30%, even 40% declines in their revenue. It’s having a devastating impact and removing the incentive for a lot of people to create high-quality content.”

In a sense, Google is locking its users within a self-created cage, where users are discouraged from accessing sources of information.

google-ai-overviews-have-impacted-web-traffic
Google’s AI Overviews have impacted web traffic

How can Content Creators Respond to AI Overviews?

Google’s AI Overviews are going nowhere, and the tech giant will likely incorporate similar tools to boost revenue. Content creators and websites will have to adapt to meet this novel challenge.

First and foremost, creators should focus on niche, highly specialised content that would be difficult to replicate and summarise by AI tools. This will leave users with no option but to access the original source of information.

Secondly, creators should consider developing a licensing system where AI can only leverage or cite their content with direct approval and an accompanying fee.

Lastly, they should consider strengthening direct channels that don’t rely on Google. Subscriptions and newsletters can engage audiences beyond search dependency.

Stay tuned to Brandsynario for the latest news and updates

“Tumhara Bhai Hai Ya Who Bhi Mar Gaya?” – COMSATS Professor’s Cruel Remark Sparks Outrage

By
Areeb Asif
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comsats-professors-cruel-remark-sparks-outrage

Recently, a video surfaced online from a classroom in COMSATS University. At first, it feels harmless, just a typical university class going on. But when you listen closer, the words of the professors keep on getting shocking and shocking, to the extent that you are embarrassed to hear more.

The video is about Dr. Muhammad Tayyab Chaudhry, a professor (even though now I doubt he can even be considered one) at COMSATS University, who seems to be degrading a student in his class over a laptop, because he knows no one above him will question him.

What Actually Happened in this COMSATS Classroom?

This is how the situation unfolded. Tayyab Chaudhry’s class is going on, and then a student shows up with a different laptop. It was his brother’s because his own stopped working. Yet, all the work of the student was complete, but this didn’t stop the teacher from doing what he did next.

The professor asks the student where his own laptop is, to which the student answers that his stopped working. The teacher then starts throwing insulting remarks at the student, asking him how poor he is and how his father can’t even get him a laptop.

The classroom went silent, and so did the student. Then, slowly, the student says, “My father passed away last year” At this point, it got horrible enough, and this could have easily been the last straw. One might think Tayyab Chaudhry might stop with his bashing after knowing that the poor student has no father’s hand above him.

However, this wasn’t the case. Tayyab Chaudhry then went on to ask him, “toh tumhara bhai ya woh bhi mar gaya” and “Tell your brother to arrange it through zakat.” Then the professor makes the student call his brother and insults him too in front of the whole class.

The Intentional Humiliation 

Tayyab Chaudhary not only threw remarks at the student but also mocked him with the Zakat suggestion while simultaneously telling him that he is doing this in front of 400 people. So, he was well aware of what he was doing and yet intentionally publicly targeted the student and his family just because he could.

This makes one think: if he can say all this in front of 400 people, what else must he have been getting away with behind the doors? If he doesn’t stutter once, stating all these horrific remarks at a student, then what else must have been normal for him?

 

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More that Came to Light

Students say that it was not an individual incident; they accuse Dr. Chaudhry of constantly insulting and intimidating them and taking revenge with unjust grading.

Despite numerous student complaints, the university allegedly did not do anything, and no official comment has been issued by COMSATS yet.

It is stated that even after this incident, Tayyab Chaudhry went on to lower the CGPA (as little as 1) of the whole class by failing them, playing with their future. And when matters were taken to the administration, they all defended him and protected him.

Some faculty members even suggested that it’s normal, or maybe the teacher was just under stress.” But what about the students he mentally abuses daily with his remarks? Why does he hold so much power in a university that swears by protecting its students, and how long until all this is allowed? People will forget, and then more Tayyab Chaudhry’s will freely ruin the lives of young students.

Stay tuned to Brandsynario for the latest news and updates

KGTML CEO Khurram Aziz Khan Recently Met With The Pakistan Business Council (PBC) For A Strategic Session

By
Sania Saeed
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ceo
The session also underscored the value KGTML is already delivering to trade through operational improvements.

Karachi Gateway Terminal Multipurpose Limited (KGTML) recently held a session with the Pakistan Business Council (PBC), led by Khurram Aziz Khan, CEO KGTML, bringing together exporters and industry stakeholders to discuss enhancing Pakistan’s trade ecosystem, particularly in dry bulk handling.

As government initiatives increasingly focus on streamlining logistics and improving port connectivity, KGTML is emerging as a key player through its specialized, value-added bulk terminal. Strategic infrastructure investments and operational upgrades aim to accelerate dry bulk exports by minimizing logistical bottlenecks.

The session also underscored the value KGTML is already delivering to trade through operational improvements. In addition, the strategic expansion projects underway, which combines infrastructure upgrades with enhanced vessel handling capabilities, are seen as a potential game changer for bulk handling in Pakistan. These enhancements will transform KGTML into a state-of-the-art handling facility, aligning with international best practices, as they will optimize freight costs significantly for the trade, enabling faster vessel turnaround and accommodating larger vessels.

The business community welcomed KGTML’s role in supporting export-led growth, underscoring its strategic importance in Pakistan’s evolving trade landscape.

ChatGPT Launches Study Mode, But it Won’t Write Your Essays!

By
Shiraz Aslam
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chatgpt-launches-study-mode-but-it-wont-write-your-essays

OpenAI launched ChatGPT in November 2022, which became extremely popular among students with millions of sign-ups in no time.

GPT was the one-stop solution for all university assignments. Add in the prompt of your academic essay, and the chatbot will churn out a well-structured, organised, and relevant essay that could easily get you a good grade.

The software grew more sophisticated with updates. However, academic misuse presented significant concerns of plagiarism, misuse, and cheating. This forced universities to conduct a crackdown on much AI utilisation.

In response to GPT’s growth and student misuse, universities began conducting stronger plagiarism checks and more robust AI-detection systems. Fortunately, OpenAI has found a convenient solution for both students and teachers.

A Study Mode that Will Promote Active Learning 

The main concern of universities was that students could passively copy assignments and essays from ChatGPT without putting in any original effort, significantly impairing the learning objectives of these methods of assessment.

OpenAI has found a decent middle ground with the launch of their Study Mode, encouraging students to put in some effort, with GPT providing guidance every step of the way.

ChatGPT’s Study Mode will not write essays for students or provide direct answers to assignment queries. Students won’t be able to cheat with this feature. Instead, it will act as a virtual tutor that will guide students rather than spoon-feed them.

It will break down complex topics into digestible chunks tailored to the student’s learning style and preferences, providing step-by-step guidance. This feature will also suggest academic resources and study techniques to facilitate a deeper understanding.

Sometimes, students are running low on creativity or approaching topics with a narrow mindset. GPT’s study mode could help brainstorm ideas in such scenarios and suggest outlines.

OpenAI’s goal is to promote active, interactive learning so that students can’t take unfair academic shortcuts with passive copying of GPT-generated data.

ChatGPT has made cheating and plagiarism convenient

Students Can Still Take Shortcuts with ChatGPT

ChatGPT’s Study Mode is a massive leap towards ethical AI use in education, discouraging plagiarism and encouraging student interaction. However, it is still possible to take shortcuts.

The easiest bypass technique would see students turn off Study Mode in their settings, shifting the model to its default version, which will still allow passive copying.

Furthermore, prompt engineering can help students get around many restrictions. Students can keep asking variations until they get their desired response, or could specifically engineer their query to bypass restrictions.

Ultimately, integrity is a personal choice. At the institutional level, OpenAI has taken a major step towards greater academic integrity with its Study Mode. However, unwilling students will still find shortcuts.

Stay tuned to Brandsynario for the latest news and updates

Summer support initiatives for delivery riders

By
Maham Hussain
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summer-support-initiatives-for-delivery-riders

Karachi, 30 July, 2025 – foodpanda, Pakistan’s leading online delivery platform, is strengthening its dedication to the well-being of its rider community with a comprehensive suite of support initiatives designed to help them stay safe, healthy, and comfortable during the hottest months. Recognizing the vital role delivery riders play in connecting customers with their favorite meals and groceries, the company is dedicated to ensuring their well-being. This summer, the company has rolled out a range of programs focused on providing relief from the heat, promoting hydration, and offering access to essential amenities.

Recognizing the challenges posed by the summer heat, foodpanda distributed Summer Kits to riders nationwide. These kits were thoughtfully curated to provide essential protection and relief, including reflective bags, neck covers, wet towels, water bottles, sunglasses, Oral Rehydration Solution (ORS) by Osmolar ATCO & SOIS, and sunscreen and saniderm by Uniferoz, all to ensure riders felt protected in the heat. Among the items, the caps and sunglasses proved to be particular favorites, offering immediate and practical relief from the sun.

In addition to these practical provisions, foodpanda also focused on creating enjoyable and refreshing experiences for its riders. In a delightful collaboration with pandamart and Walls, foodpanda celebrated Ice Cream Day, offering riders a sweet and summery treat to beat the heat. Furthermore, foodpanda organized Movie Days for riders across Karachi, Lahore, and Islamabad, offering a relaxing escape from their daily routines and a chance to unwind in a comfortable environment.

foodpanda also emphasized the importance of accessible support at key locations. All foodpanda hubs, resting stations, and pandamarts have been equipped with essential amenities, including readily available water and refreshing juices, ensuring riders have access to vital resources whenever needed. The company also installed water coolers, offering a variety of refreshing cool drinks. Routine checks are being conducted at vendor rest stations to ensure they have access to basic necessities.

“Our riders are at the heart of everything we do, and their safety and well-being are our top priorities, especially during the challenging summer months,” said Ahsan Malik, Head of Logistics, foodpanda Pakistan. “These initiatives are a testament to our ongoing commitment to creating a supportive and comfortable environment for our riders. We believe that by looking after our riders, we empower them to continue providing the excellent service our customers rely on.”

These initiatives reflect the company’s ongoing commitment to its rider community. By providing essential resources, promoting health and safety, and creating a supportive environment, foodpanda aims to empower its riders and ensure they can carry out their responsibilities with comfort and well-being throughout the summer months. foodpanda remains dedicated to continuously evaluating and enhancing its support systems to ensure its riders feel protected, valued, and appreciated.

Stay tuned to Brandsynario for the latest news and updates.

What was Found in Bowls at Humaira Asghar’s Flat? Shocking Revelation

By
Sania Saeed
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Humaira Asghar
Investigators gathered six samples from Humaira Asghar’s home five from various bowls and one from the kitchen.

The intrigue surrounding the late actress Humaira Asghar has taken yet another unexpected twist. Investigators have finally disclosed what they discovered inside the bowls found in her apartment. For weeks, there has been a whirlwind of speculation about these items, with many wondering if something dark or out of the ordinary would come to light.

Chemical Report Reveals Simple Content

It turns out that forensic experts have recently delivered their chemical analysis report to the police. The bowls discovered in the apartment? Just plain old sea salt.

Yes, you heard that right! After all the hype and anticipation, the investigation has revealed that each bowl they collected contained nothing but pure, unrefined sea salt.

Details of the Forensic Samples

Investigators gathered six samples from Humaira Asghar’s home: five from various bowls and one from the kitchen. Interestingly, the kitchen salt was iodised, while the bowls held sea salt, which raised some eyebrows. This odd discovery has led to a deeper investigation into why sea salt was found in several rooms of the apartment.

Why was Sea Salt in the Bowls?

While the chemical analysis put to rest worries about toxic substances, some questions still linger. What was the deal with Humaira Asghar having multiple bowls of sea salt scattered around her flat?

Some people think it could be tied to traditional cleansing rituals or personal beliefs about warding off negative energy. But as of now, officials haven’t confirmed any of those theories.

Police Continue Their Investigation

Even though the mystery of the bowls has been unravelled, the police are still probing into the details surrounding Humaira’s death. While the salt mystery might not point to any criminal activity, its presence suggests personal or cultural practices that could shed light on the actress’s way of life, helping investigators piece together her story.

Stay tuned to Brandsynario for the latest news and updates.

The New Tea App Lets Women Review their Dates, Until it Got Hacked

By
Areeb Asif
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the-new-tea-app-let-women-review-their-dates-until-it-got-hacked

It was hailed as the Rotten Tomatoes for dating. An app where women could leave reviews on men they’d dated. Tea Dating Advice, a US-based women-only app with 1.6 million users. The platform launched quietly with a clear mission: to arm women with information, red flags, and real-world testimonials before they swiped right.

But just as the app began to make waves for its radical transparency, things took a dark turn.

Tea got hacked, and it is being said that there had been “unauthorised access” to 72,000 images submitted by women. Some included images of women holding photo identification for verification purposes, which Tea’s own privacy policy promises are “deleted immediately” after authentication.

What was Tea all About?

In a dating world filled with catfishing, ghosting, and bare-minimum behaviour, Tea positioned itself as a feminist disruptor. Only women (or those who identify as such) could leave reviews on male profiles. You could share whether a guy was kind, emotionally intelligent, a good communicator or, on the flip side, manipulative, flaky, or worse.

The idea was accountability. A Yelp for boyfriends, if you will.

Users could search for a name, see how many stars they had, and read through verified anecdotes. Some men leaned into it, using good reviews as dating resume boosters. Others were less thrilled.

The company was set up in November 2022 by Sean Cook, a software engineer who said he was inspired to create Tea after witnessing his mother’s online dating experiences.

He told Medium in May, “I was shocked by how easy it was for catfish, scammers and criminals to take advantage of women on dating apps and how little traditional dating apps do to protect users.”

Supporters argued it gave women a much-needed tool in a male-dominated dating market, where consequences for bad behaviour are rare. Critics likened it to a public blacklist with no due process. After the hack, the debate only intensified. Was this inevitable?

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What was Teas all About?

The Hack that Spilled the Tea

Things escalated when Tea’s database was breached earlier this month. Sensitive data like usernames, reviews, and even some private messages were exposed. Screenshots of reviews flooded X (formerly Twitter), with many unredacted. Some men were publicly identified, complete with scathing comments from former partners.

For an app that claimed to be “safe, secure, and empowering,” the breach felt like a betrayal. Not just for the men whose reputations were suddenly on public trial but especially for the women who trusted the app to protect their identities.

Tea said the breach affected members who signed up before February 2024. It added that it had “acted fast” and was “working with some of the most trusted cyber security experts“.

There’s no question that dating apps have long lacked safety features for women.

But when reviews leaked and turned into viral callouts, the power dynamic becomes murky.

What’s Next for Tea App?

The app has gone offline temporarily, with its founders issuing a brief statement: “We are investigating the breach and working to protect our community. User safety is, and always will be, our top priority.” Many aren’t convinced.

The broader question remains: Can a platform like this exist ethically and safely? Is it possible to crowdsource dating accountability without weaponising it or risking another data disaster?

Tea tapped into a powerful desire for honesty and transparency in modern dating. But the hack proves that even the most well-intentioned ideas need an airtight infrastructure and a firm grasp on digital ethics.

For now, all we can say is that perhaps Tea was too hot to handle.

Stay tuned to Brandsynario for latest news and updates

India Intensifies Proxy War After Defeat in Marka-e-Haq: COAS Munir

By
Maham Hussain
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india-intensifies-proxy-war-after-defeat-in-marka-e-haq-coas-munir

Field Marshal Asim Munir stated that India escalated its proxy war after facing defeat in “Marka-e-Haq,” a 19-day conflict that lasted from April 22 to May 10. The military’s media wing, ISPR, shared this statement on Wednesday following his address to the 16th National Workshop in Balochistan.

He strongly condemned India’s open support for terror proxies. According to him, this was a failed attempt to shake the loyalty and patriotism of the people in Balochistan. He warned that these proxies would face the same humiliation as in Marka-e-Haq.

India, he noted, is now advancing hybrid warfare using Fitna-al-Khawarij and Fitna-al-Hindustan. These, he said, are tools in a broader strategy to harm Pakistan’s unity. Nevertheless, he assured that such efforts would not succeed.

While addressing parliamentarians, civil society, media personnel, youth, and others, Munir stressed that terrorists do not follow any religion, sect, or ethnicity. Therefore, a united national approach is essential to confront this threat. He underlined the need for a collective will to resist all forms of extremism.

Furthermore, the army chief reaffirmed the military’s firm resolve to eliminate terrorism. He stated that development in Balochistan is necessary for Pakistan’s cohesion and stability. Pakistan, he emphasised, remains committed to peace but is fully ready to respond to all threats.

He also highlighted the importance of collaboration between institutions. A cohesive national approach, according to him, will drive progress in Balochistan. Only then can the province reach its full potential and contribute to the country’s growth.

These remarks follow the recent 271st Corps Commanders’ Conference. In that meeting, top army leadership vowed to take clear and decisive action against proxies backed by India. The forum also condemned false statements from the Indian Army made to hide their defeat in Marka-e-Haq.

Earlier, DG ISPR Lt Gen Ahmed Sharif Chaudhry gave an interview to Al Jazeera. He said India behaves like a regional bully and sponsors terror cells to carry out targeted killings inside Pakistan. Moreover, he revealed evidence of Indian intelligence officers involved in these acts through organised criminal networks.

Stay tuned to Brandsynario for latest news and updates

Are Tom Cruise and Ana De Armas Dating?

By
Areeb Asif
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are-tom-cruise-and-ana-de-armas-dating

After months of whispers, glances, and carefully worded denials, it seems the cat is finally out of the bag: Tom Cruise and Ana de Armas are dating! Or at least, that’s what recent public sightings strongly suggest.

Tom Cruise and Ana De Armas are Officially Dating?

After months of speculation, the pair was spotted showing some PDA while on a Vermont getaway over the weekend on Saturday, July 26, five months after they first sparked romance rumours.

The two looked relaxed and affectionate as they strolled through the quaint town, indulged in some shopping, and shared ice cream.

For fans and paparazzi alike, the message was loud and clear: this wasn’t just a friendly outing.

tom-cruise-and-ana-de-armas
Tom Cruise and Ana De Armas

Cruise and de Armas first sparked romance rumours back in February, when they were photographed together during a night out in London. From what the sources suggested, the two were seen celebrating Ana De Armas’s birthday, attending exclusive parties, and even taking private helicopter rides.

Initially, sources close to the pair insisted it was all work-related, pointing to their collaboration on the upcoming thriller Deeper, directed by Doug Liman and produced by Cruise’s longtime creative partner Christopher McQuarrie.

At that time, sources said that they were at dinner with their agents “discussing potential collaborations down the line” and noted at the time that the actors “appeared to have no romantic connection, just friends.”

However, fans weren’t convinced, especially after the duo were spotted again several times over the following weeks, including as they left David Beckham’s 50th birthday party in London on May 3 and on a park walk in the U.K. capital on de Armas’ 37th birthday days earlier.

Their closeness backstage, followed by a joint retreat to Vermont, added more weight to the rumours.

tom-cruise-and-ana-de-armas
Tom Cruise and Ana De Armas

Is this Confirmed?

While neither Cruise nor de Armas has publicly confirmed the relationship, multiple outlets now describe them as “in the early stages” of dating. Insiders say Cruise has been “courting her for a while,” while Ana is reportedly “enjoying his company but taking things slow.”

De Armas previously praised Cruise as an “incredible mentor” in a May interview, a comment that may have hinted at a deeper connection forming behind the scenes.

So, are they officially a couple? There’s no Instagram post or red carpet debut yet. But based on their Vermont getaway and the string of appearances leading up to it, it’s safe to say Tom Cruise and Ana de Armas have taken their relationship from the script to real life.

Hollywood’s newest power pairing? Time will tell.

Stay tuned to Brandsynario for the latest news and updates.

Sohail Waraich: The Interview Genius of Pakistan

By
Areeb Asif
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sohail-waraich-the-interview-genius-of-pakistan

We all know that one GEO anchor from “Eik Din Geo K Sath” who spoke slightly sophisticatedly in an absurdly comedic manner while asking incredibly sensitive yet important questions. Sohail Warraich, a core memory from our childhood and an interview genius.

I remember just how bored I used to get every time my dad had the TV remote and would blast news bulletins in our faces every Sunday morning. Yet, even in all that disinterest, the interview with Sohail Warraich always got me invested.

He was more than just a funny guy, and his journalistic capabilities and interviews remain unmatched even to this day.

The Secret Weapon of the Show

A Lahore native with a Master’s degree in Political Science from Punjab University, Sohail Waraich began his career in print journalism at Jang before becoming a household name on television.

Over the decades, he has written for major publications and hosted shows like “Ek Din Geo Ke Saath,” “Aik Din Dunya Ke Sath,” and countless political specials that blend biography with political commentary.

There is no doubt that Sohail was the secret weapon that the show had. Otherwise, a simple format, the host arrives at the houses of important figures, takes a tour and asks them questions while they are at it (yes, we did it before Vanity Fair). But Soahil Warraich’s interview skills and truth bombs were the reason the show stood out even back then.

The man was interviewing celebrities in every corner of their houses (even bathrooms and bedrooms) with their consent. The very celebrities who wouldn’t otherwise allow a bug in their personal space. Why? Because Waraich has the rare ability to make his guests comfortable, even amused, without creeping them out or being inappropriate. Something you will rarely ever find, not only in Pakistan but globally.

No discrimination or character-shaming was done. No vulgarity or stereotypes are being promoted. From Benazir to Meera to even the late Qandeel Baloch, all were respected equally by Warraich, making each episode a remarkable and revolutionary document.

Does this mean Warraich never asked difficult questions? Oh, he asked questions no one dared to ask, but with grace.

The Art of the Soft Bomb

What makes Sohail Waraich different is his unorthodox interviewing style. Unlike the combative tone most TV anchors adopt in Pakistan’s hyper-polarised media, Waraich used charm as his weapon. His questions are never shouted; they’re slipped in gently, often catching powerful politicians off guard.

Whether he’s interviewing Nawaz Sharif, Benazir Bhutto, or Imran Khan, he has an uncanny knack for extracting human vulnerability. The kind that doesn’t show up in press conferences or biased debates.

For instance, in his interviews with military leaders or establishment-favoured politicians, Waraich often used metaphors or soft analogies to suggest criticism. This was a clever form of journalistic aikido that evades censorship while making its point loud and clear.

Keep in mind that this was an era that had no YouTube or social media, so everything went on TV. Hence, to make a show that had such critical undertones to it with such awkward and uncomfortable (controversial) questions that might seem invasive, it was genius to make it the commercial hit that it became.

It was family-friendly, it was informative while being somewhat poetic, something only a genius like Waraich could have done.

Stay tuned to Brandsynario for the latest news and updates.

Diddy Seeks $50M Bail Ahead of October Sentence

By
Maham Hussain
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diddy-seeks-50m-bail-ahead-of-october-sentence

Sean “Diddy” Combs asked the judge on July 29 to release him on a $50 million bond as he awaits sentencing on October 3. He claimed that the jury dropped the most serious charges, so the court should not jail him for escort-related offences. Authorities have held Combs in Brooklyn’s Metropolitan Detention Centre since September 2024.

Previously, the jury cleared him of racketeering and sex trafficking on July 2 but convicted him of two counts under the Mann Act. These charges relate to flying people across state lines for prostitution. Each count carries a sentence of up to 10 years.

Meanwhile, Combs’ lawyer Marc Agnifilo argued that jail conditions at MDC Brooklyn remain unsafe. He stated, “Sean Combs should not be in jail for this conduct,” and added, “He may be the only person currently in a United States jail for being any sort of john.” According to him, courts usually release others with similar charges before sentencing.

In addition, Combs offered his Miami mansion as collateral and proposed house arrest as part of the bond. His team promised to surrender his passport and restrict travel to New York and Florida. Agnifilo emphasised that the case stands out as “exceptional” under Mann Act standards.

However, Judge Arun Subramanian denied bail on July 2. He ruled that Combs failed to show he posed no threat to others. Furthermore, the judge cited Combs’ past violence and concerns about possible witness tampering.

Prosecutors, on the other hand, claimed Combs flew escorts and ex-girlfriends nationwide for sex and used drugs and control tactics. In contrast, his lawyers said the relationships were voluntary and non-commercial. They also argued that Combs never profited from the acts.

Although the defence admitted one violent episode with a woman named “Jane,” they claimed she provoked it. Therefore, they asked the judge to view the situation in emotional context. According to them, Combs remains emotionally stable while in custody.

Currently, Combs shares the MDC Brooklyn facility with high-profile inmates like R. Kelly and Ghislaine Maxwell. His lawyers insisted that conditions there remain dangerous. As a result, they pushed again for pre-sentencing release.

Still, prosecutors continue to oppose his release, calling him a flight risk and a danger due to wealth and past conduct. They maintained that no set of conditions would protect the public. The court will rule on the latest bail request later this week.

Ultimately, the court scheduled Combs’ sentencing for October 3, 2025. If found guilty on both counts, he could serve up to 20 years. Nevertheless, his legal team continues to seek time served.

Stay tuned to Brandsynario for latest news and updates

Why Pakistan and Others Are Right to Oppose ICC’s Two-Tier Test Plan?

By
Web Desk
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why-pakistan-right-to-oppose-icc-two-tier-test-plan-Pakistan Chooses to Bat First in Test Opener Against West Indies

The International Cricket Council (ICC) is currently toying with the idea of introducing a two-tier Test system for the next World Test Championship (WTC) cycle, starting in 2027.

While the plan is still in its early stages, the noise around it is already loud, and rightly so. And if you ask me, this proposal doesn’t just rattle tradition, it risks alienating half the cricketing world.

The Proposed System: What’s Changing?

According to early details, the ICC is planning to expand the WTC from nine to 12 teams, with a clear division: six in the top tier and six in the bottom.

The top tier will likely feature India, Australia, England, South Africa, New Zealand and Sri Lanka, the teams with the higher rankings.

In the second tier? Pakistan, Bangladesh and the West Indies could find themselves joined by lower-ranked Test nations like Afghanistan, Zimbabwe and Ireland.

This radical change isn’t final yet. An eight-member working group led by Sanjog Gupta, with executives from England and Australia onboard, has until the end of 2025 to finalise recommendations. For the overhaul to go through, it needs a two-thirds majority vote from the ICC’s 12 full members.

Why Pakistan’s Not Buying It?

Unsurprisingly, the Pakistan Cricket Board (PCB) is not a fan. “Cricket is not the property of just a few powerful nations,” a senior PCB official said while speaking to a local cricket news outlet. And it’s hard to disagree.

The official acknowledged that Pakistan might eventually qualify for Division One based on rankings. But, as he pointed out, what happens to teams like Bangladesh and the West Indies? Or the newer entrants still finding their feet?

“How will they improve by only playing each other?” he asked.

Fewer Matches, Fewer Chances

Let’s not forget: Test cricket already has a shrinking footprint. Afghanistan and Ireland earned Test status back in 2018. Since then, Afghanistan have played just 11 Tests, Ireland only 10. Zimbabwe, until recently, weren’t playing more than a couple of matches a year.

This year is an exception, with Zimbabwe set to play 11 Tests, but even that feels like a last-ditch push to stay relevant.

Now, imagine these teams playing only each other in a lower division, with little to no exposure to top-tier competition. That’s not development, that’s slow death.

The Football Argument Doesn’t Work Here

Supporters of the two-tier idea often point to football’s league structures, promotion, relegation, and competitive tiers. But here’s the thing: football has hundreds of clubs.

Cricket? Just 12 Test-playing nations. You don’t need to divide a small circle even further. It defeats the very idea of growth and inclusion.

In football, a second division still gets TV rights, fan bases and opportunities to shine. In cricket, a team pushed into Division Two might struggle to even get fixtures.

Let’s be real, who’s watching Afghanistan vs Ireland Tests on weekday mornings?

A Game for All

Test cricket is sacred. It’s the format that demands skill, patience and character. But for it to thrive, it can’t become a closed club for the elite.

If the ICC truly wants to grow the game, it should do the opposite of what it’s planning. Give more opportunities to emerging teams. Let Bangladesh face Australia more often. Let Zimbabwe host England. Let Afghanistan play a five-match series.

Yes, the gaps in quality are real. But you don’t bridge them by building a wall, you close them by building a bridge.

If cricket’s global body really wants to grow the game, it should stop cutting off those still trying to climb. A two-tier Test system may look neat on paper, but in reality, it could be the beginning of the end for many aspiring nations.

Stay tuned to Brandsynario for the latest news and updates.

EaseMyTrip Backs Out of India-Pakistan WCL 2025 Semi-Final

By
Web Desk
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wcl-2025-politics-roil-pakistan‑india-legends-match

Indian travel company EaseMyTrip has announced that it will not sponsor the India vs Pakistan semi-final in the ongoing World Championship of Legends (WCL) 2025. The much-awaited clash is set for July 31 in Birmingham, but the build-up has taken a controversial turn, and not for on-field reasons.

“Nation first, business later”

Co-founder Nishant Pitti took to X (formerly Twitter) to share the decision. While he lauded Yuvraj Singh and his team for reaching the semi-final, he made it clear that EaseMyTrip would not be associated with the Pakistan fixture.

“Some things are bigger than sport. Nation first, business later. Always. Jai Hind,” Pitti posted, drawing a clear line between corporate interest and national sentiment.

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The move has sparked strong reactions online. While some are hailing it as a bold patriotic statement, others see it as unnecessary politicisation of sport.

Tensions run deep

The backdrop to this announcement isn’t empty air. Earlier in the tournament, the highly anticipated India vs Pakistan group-stage match was called off after several senior Indian players, including Shikhar Dhawan and Harbhajan Singh, opted out.

Dhawan had shared an email with WCL organisers, expressing his refusal to play against Pakistan owing to ongoing political tensions between the two nations.

That moment alone sparked debates about whether politics should seep into a legends league, where many players are retired and where the spirit of the game, not international rivalry, is supposedly at the forefront.

Dhawan’s blunt response goes viral

During India’s group-stage game against England on July 27, Dhawan was approached by a journalist who asked if he would play in a possible semi-final against Pakistan. His response was sharp.

“Brother, you’re asking this question at the wrong place right now. Do you think I’m going to answer? And if I haven’t played earlier, then I still won’t play,” he said, clearly irked by the timing.

So, what now?

With EaseMyTrip’s withdrawal and Dhawan’s refusal still fresh in headlines, the focus has shifted from bat and ball to nationalism and narrative.

While some fans argue that cricket should remain a unifying force and not be dragged into diplomatic or ideological battles, others believe companies and players have every right to take a stand, even if it costs a little business or a big match.

In any case, this WCL semi-final is shaping up to be more than just a contest between bat and ball.

Stay tuned to Brandsynario for the latest news and updates.

Pakistan Likely to Miss Out on LA 2028 Cricket Spot

By
Web Desk
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rankings-crash-for-pakistan-t20i-stars-bangladesh-pakistan-likely-to-miss-out-olympics-la-2028-cricket-spot

In a move that’s already sparked murmurs across cricketing nations, the International Cricket Council (ICC) has firmed up its qualification pathway for the 2028 Olympics in Los Angeles. But early signs suggest Pakistan won’t be part of the historic men’s event. And that’s not sitting well with many.

The Format That’s Shaking Things Up

After discussions at its annual general meeting in Singapore, the ICC has decided on a regional qualification model. That means the top-ranked team from each continent will grab a ticket to LA 2028.

Add one automatic spot for the hosts, the United States, and you’ve already got five of the six available slots filled.

That list currently looks like this:

  • India (Asia)
  • Australia (Oceania)
  • South Africa (Africa)
  • Great Britain (Europe)
  • USA (Host nation)

Which leaves just one spot up for grabs, and that’s where things get tricky.

What This Means for Pakistan

Let’s be honest, it’s a bitter pill to swallow. Under this proposed model, cricket-loving nations like Pakistan, Sri Lanka, and New Zealand are on the outside looking in. Despite their legacy and fan following, they haven’t made the regional cut, at least not yet.

Pakistan and New Zealand have already voiced concerns over the ICC’s decision, but realistically, the chances of a U-turn are slim. The board has yet to give its final nod, but when the International Olympic Committee (IOC) is in favour of this global representation model, reversal seems unlikely.

The Caribbean Curveball?

So, what happens to that final spot? There’s speculation that the last berth could go to a team representing the Caribbean Islands, much like the Barbados women’s team did during the 2022 Commonwealth Games.

The ICC and IOC are clearly trying to sell cricket as a truly global sport. By ensuring continental representation, they’re hoping to spread the game’s appeal far beyond its traditional heartlands.

In theory, it’s a noble idea. In practice, though, it means some top teams, like Pakistan, could be watching the Olympics from the sidelines.

Stay tuned to Brandsynario for the latest news and updates.

Who’s Pakistan’s Highest-Earning Singer? Atif Aslam or Ali Zafar?

By
Sania Saeed
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whos-pakistans-highest-earning-singer-atif-aslam-or-ali-zafar

When you dive into Pakistan’s music scene, there’s one debate that keeps resurfacing: Who really takes the crown as the highest-paid singer, Atif Aslam or Ali Zafar? A recent podcast clip went viral after a guest casually revealed some shocking figures about what these stars earn per performance.

Let’s just say, it left a lot of people speechless. It turns out that Atif Aslam stands out in a class of his own when it comes to performance fees, both at home and abroad.

The Music Industry in Pakistan

Pakistan’s music scene has seen an incredible transformation. From intimate underground gigs to massive arena concerts and chart-topping hits on Coke Studio, music has become a significant source of income.

Thanks to the rise of social media and streaming platforms, local artists are not just famous in their own country anymore; they’ve become global sensations. In this exciting evolution, two names stand out: Atif Aslam and Ali Zafar.

Atif Aslam: The Powerhouse of Pakistani Music

Atif Aslam isn’t just any singer; he’s a true sensation. From his early tracks like “Aadat” to the Bollywood hits that have taken the charts by storm, Atif has built a remarkable legacy that stretches across decades and transcends borders.

 

View this post on Instagram

 

A post shared by Atif Aslam (@atifaslam)

 

Atif Aslam’s Charges for Performances

According to a popular podcast, Atif Aslam is commanding an impressive $70,000 for a performance in the United States. And if you’re hoping to catch him live in Pakistan, you’ll need to pay over Rs:1 crore.

This isn’t just gossip; it’s information straight from a discussion about music industry rates on the podcast. Fans were taken aback, but those who know Atif’s star power weren’t surprised at all. His shows are always sold out, his voice is enchanting, and his reputation is stellar.

 

View this post on Instagram

 

A post shared by Atif Aslam (@atifaslam)

Media Mentions

Even the well-known morning show host Nida Yasir admitted that she’s never managed to get Atif on her show, not because she didn’t want to, but simply because “he’s out of budget.” That one line highlights just how high his fees are!

Ali Zafar: The Multi-Talented Star

Ali Zafar is a true Renaissance man. He’s not just a talented singer and actor; he’s also an artist with a knack for painting, and his sense of humour is the cherry on top. From his early days in pop music to his rise in Bollywood and unforgettable performances in Coke Studio, Ali has truly established himself as a versatile star.

 

View this post on Instagram

 

A post shared by Ali Zafar (@ali_zafar)

Ali Zafar’s Performance Fees

In that same viral discussion, it was mentioned that Ali Zafar’s local concert fee is around Rs25 lakh. That’s quite a hefty amount, for sure. But when you stack it up against Atif’s, it’s almost just a fraction. However, Ali’s talents go beyond just music.

 

View this post on Instagram

 

A post shared by Ali Zafar (@ali_zafar)

He’s not only a performer but also a host and frequently features in major advertising campaigns. His income doesn’t solely rely on his music career; he’s truly a versatile artist.

Comparing Reach and Versatility

While Atif is celebrated mainly for his incredible voice and captivating stage presence, Ali Zafar is a true multi-talent, making waves in various industries. He juggles acting roles and brand partnerships and even runs his production projects. This variety showcases his versatility, but when it comes to sheer musical talent, Atif still takes the cake.

So, who’s your favourite?

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Mamya’s Latest Photoshoot is TOO HOT to Ignore: See the Stunning Shots

By
Sania Saeed
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Mamya Shajaffar shared a stunning collection of vacation photos from her trip to Koh Samui, Thailand, on Instagram.

Pakistani star Mamya Shajaffar is turning heads again, but this time, not because of her on-screen talent. Known for her bold personality and unapologetic attitude, she recently stirred a heated conversation online with her latest vacation snaps from Thailand’s Koh Samui island.

With the Meesni actress making waves on social media, let’s dive deep into the buzz, the backlash, and what this moment reveals about our digital culture.

Recently, Mamya shared a stunning collection of vacation photos from her trip to Koh Samui, Thailand, on Instagram. This picturesque island, famous for its sparkling blue waters and luxurious resorts, set the stage perfectly for her lively beach ensemble.

She was there with her husband, Farooq Gul, turning their romantic getaway into a viral sensation. The photos showcased Mamya in a daring beach outfit, something you don’t often see from Pakistani celebrities. It’s no surprise that the internet went wild over it.

See photos:

Bold Fashion or Cultural Controversy?

This isn’t the first time a Pakistani actress has ignited a cultural conversation with her fashion choices. In a society that leans towards conservatism, clothing often turns into a point of contention. Is it just a form of self-expression? Or is it a conscious effort to push back against societal expectations?

Artistic Expression vs. Public Perception

Mamya hasn’t publicly responded to the backlash yet. But her silence speaks volumes. Many argue that artists shouldn’t have to explain themselves for expressing who they are.

Public perception is fickle; what one person calls “empowering,” another calls “inappropriate.”

Mamya Shajaffar’s photoshoot in Koh Samui has done more than create a fashion buzz; it has ignited important discussions about freedom, confidence, and the changing role of women in the media. As her stunning images continue to go viral, they highlight the significance of celebrating individuality in a world often filled with judgment.

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Donkey Meat Scandal Spreads From Islamabad to Battagram

By
Maham Hussain
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donkey-meat-scandal-spreads-from-islamabad-to-battagram

Authorities in Battagram seized a donkey slaughterhouse and arrested two suspects during a raid in Kuzabanda on Tuesday. The Additional Assistant Commissioner and a Food Inspector led the operation after receiving a tip-off.

District Food Controller (DFC) Shad Muhammad told Dawn that they acted swiftly and discovered the donkey carcass at the scene. Moreover, they apprehended two men from Hunza and Mansehra in this donkey meat scandal.

“These individuals are neither professional butchers nor owners of any meat shops,” said Shad Muhammad. He further stressed, “A thorough investigation is required to verify the actual intent behind the meat’s use.”

Officials aim to determine if the suspects planned to sell the meat for human consumption. For now, they have ruled out the involvement of any licensed meat business.

Authorities filed an FIR against the suspects under Sections 272 and 273 of the Pakistan Penal Code. Section 272 deals with food adulteration meant for sale, while Section 273 covers the sale of harmful food or drink.

This incident has caused concern, especially since a similar case recently surfaced in Islamabad. Due to public outcry, food departments across different regions have started conducting more frequent checks.

Officials suspect a wider network may exist, as the suspects belong to different cities. Therefore, they have expanded the investigation to trace possible links.

The operation shows a proactive stance by Battagram’s administration. Instead of waiting, they moved fast on the tip-off to stop potential health risks.

As the case develops, authorities continue collecting more evidence and statements. They also plan to tighten checks on meat suppliers in nearby areas.

All in all, the quick action from local officers has helped prevent a potential public health issue. Further updates are expected once the investigation reaches the next stage.

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”Say Trump Lied,” Rahul Dares Modi to Deny Trump’s Claim of Indian Jets being Downed

By
Yousuf Yaseen
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rahul-dares-modi-to-deny-trumps-claim-of-indian-jets-being-downed

Indian opposition leader Rahul Gandhi launched a strong criticism of Prime Minister Narendra Modi’s government after U.S. President Donald Trump claimed that five Indian fighter jets were shot down during clashes with Pakistan.

During a session of the Lok Sabha, Gandhi challenged Modi directly: “If Modi has the courage, let him say in this House that Trump lied. Say that there was no ceasefire and no Indian jets were downed,” he said.

Gandhi went on to say: “If Modi has the courage of Indira Gandhi, he should stand up and speak the truth.”

His comments came after President Trump publicly stated that five Indian aircraft were lost and credited himself 28 times for brokering ceasefires between India and Pakistan.

MP Presents Evidence of Jet Crash

Adding support to the opposition’s claims, Congress MP Amarinder Singh presented what he said was photographic proof of a downed Rafale fighter jet. Singh told the House that he visited a crash site near Bhisiana Air Force Station in Punjab.

He said he saw the tail section of an aircraft marked BS001, a Rafale identifier. Singh reported that one person died and nine others were injured in the crash.

He also accused Air Marshal A.K. Bharti of misleading the public. According to Singh, Bharti publicly said the aircraft was “unknown” but privately admitted it was indeed an Indian Rafale.

Singh added that the Indian Air Force was sent into conflict with “hands tied,” implying poor preparation or support from the government.

The crash reportedly occurred during retaliatory airstrikes by the Pakistan Air Force on the night of May 6-7. These strikes allegedly resulted in six Indian jets being shot down, including the Rafales. French authorities later backed these claims, and Trump’s public comments reinforced them.

Cricket Controversy: Owaisi Speaks Out

In a related development, AIMIM chief Asaduddin Owaisi raised moral concerns over India’s upcoming Asia Cup cricket match against Pakistan, scheduled for September 14.

“My conscience doesn’t allow me to watch the match,” Owaisi said in his statement, criticising the inconsistency in India’s policies.

He pointed out that while trade, aviation, and water-sharing with Pakistan remain suspended, cricket matches are still scheduled.

Owaisi said: “We are blocking 80% of Pakistan’s water, claiming that blood and water can’t flow together, so how can cricket go on?”

Stay tuned to Brandsynario for the latest news and updates!

TikTok and NDMA Team Up for Flood Awareness

By
Maham Hussain
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tiktok-and-ndma-team-up-for-flood-awareness

TikTok has partnered with the National Disaster Management Authority (NDMA) to offer verified flood updates in Pakistan. This step aims to support users during monsoon floods and fight misinformation. The new feature was announced on Tuesday as part of TikTok’s emergency response campaign.

When users now search for flood-related content, TikTok displays a banner. This banner tells users to check facts from official sources. NDMA and other trusted outlets are also shown in the results. The aim is to reduce panic caused by wrong information during disasters.

The banner links to TikTok’s in-app Safety Centre. It also connects to the Tragic Event Support guide. This section gives safety and mental health tips to help during disasters. The platform said, “Our priority is to ensure that users in Pakistan have access to credible and timely information, particularly during emergencies.”

TikTok added, “The new search guide reinforces our commitment to safety, well-being, and responsible content sharing.” The company stressed the need for clear updates in times of crisis. It hopes users will stay safe and informed during monsoon rains.

Each year, heavy rain damages many areas in Pakistan. Fast updates can help people protect themselves. The guide is part of TikTok’s bigger plan to help during emergencies. It shows how tech can help public safety when used the right way.

The platform believes that working with groups like NDMA improves trust. This campaign shows that social media can help during disasters. It also shows TikTok wants to do more than share videos.

The new banner tells people to verify what they see. It shows the platform’s effort to stop rumours and promote safety. TikTok wants users to think before sharing content.

By showing trusted news and giving safety tips, TikTok hopes to build a safer space. It urges users to act responsibly. This campaign may guide other platforms, too.

Stay tuned to Brandsynario  for latest news and updates

Japan And U.S. Issue Tsunami Alerts After Russia’s 8.8 Magnitude Earthquake

By
Maham Hussain
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japan-and-u-s-issue-tsunami-alerts-after-russias-8-8‑magnitude-quake

A powerful 8.8 magnitude earthquake struck off Russia’s Kamchatka Peninsula on Wednesday. It hit 126 kilometres from Petropavlovsk-Kamchatsky at an 18-kilometre depth. The tremor triggered tsunami warnings across the Pacific region.

Japan quickly ordered people along the Pacific coast to evacuate. Officials said: “Tsunami waves will likely cause damage. Evacuate immediately from coastal regions and riverside areas to a safer place such as high ground or an evacuation building.”

They also warned: “Tsunami waves will hit repeatedly. Do not leave safe ground until the warning is lifted.” Shortly after, 30 cm waves hit Hokkaido’s coast by 10:40 a.m. Tokachi saw slightly higher waves at 40 cm.

Japan evacuated over 900,000 people in 133 locations along the Pacific coast. Authorities evacuated Fukushima plant workers to safety, although they reported no damage. Moreover, trains, ferries, and flights stopped running in some areas, including Sendai.

Meanwhile, the United States issued a tsunami warning for Hawaii and a watch for Alaska. The US Pacific Tsunami Warning Centre said Guam could face 1 to 3 metre high waves. They also warned Hawaii about “destructive” waves.

Hawaiian officials ordered evacuations across parts of Oahu, including Honolulu. Alerts stated: “Take Action! Destructive tsunami waves are expected.” Residents rushed to higher ground after sirens began to sound.

Additionally, California, Oregon, and Washington received tsunami advisories. Authorities sent alerts asking people to avoid beaches and coastal areas. They confirmed that no evacuations were necessary but urged caution.

In Russia, waves between 3 and 4 meters hit Kamchatka’s coast. Emergency Minister Sergei Lebedev said the waves damaged a kindergarten but hurt no one. He added that the quake caused power and mobile signal loss.

Kamchatka Governor Vladimir Solodov stated, “Today’s earthquake was serious and the strongest in decades of tremors.” The USGS confirmed that it tied with quakes in Chile (2010) and Ecuador (1906). All three reached magnitude 8.8.

Helen Janiszewski from the University of Hawaii said it ranked among the ten strongest quakes ever. She spoke with the BBC about its historic strength. Officials warned the tsunami threat could last 10 to 36 hours.

So far, no serious injuries or deaths have been confirmed. Governments urged people to remain alert and follow official instructions. They stressed their focus remains on saving lives and ensuring public safety.

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