#Hopeforpakistan, Powered By P&G Pakistan, Motivates Change For A Promising Future For Underprivileged Women In Pakistan

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Nov 25, 2021

Pakistan is especially a hell zone for animals as citizens not only brutally treat animals but also remain criminally negligent towards them. The latter are those who have a responsibility towards animals for whatever reason yet do not fulfil them. Most Pakistanis suffer from selective empathy which, as this recent case shows, has terrible consequences.

What Happened?

Karachi Zoo had a rare white lion who has just been announced dead. The lion’s body is clearly, without any doubt, look emaciated. What is even more horrifying are the scars on its body. The lion’s body has so many scars which people believe are whip marks— the zookeepers must have whipped them each time they came into contact with them.

Have A Look At His State:

karachi zoo white lion — Image Source: Twitter

What Is Being Known?

Many people are theorizing that the lion was literally starved to death because KMC had not given its payment. The food supply was barred. The other version says that the lion was suffering from tuberculosis and was critically ill for 2 weeks.

Nonetheless, the lion breathed his last yesterday. Even if the latter were true, the lion’s physical state does not lie to us. Look at their mane, look at their body and look at their scars— this was plain torture, negligence and irresponsibility.

What Are People Doing?

People want accountability. Zoos are themselves a problematic concept: why must we cage living beings for our entertainment? Moreover, Pakistan has proved itself to be incapable of taking care of animals. The case of Kaavan was clear in this: his partner died of gangrene and then Kaavan was depressed alone. While he met a better fate, unfortunately, this lion could not.

Here’s what people are saying:

From this…to this. #KarachiZoo jawaab do. Hisaab do pic.twitter.com/PsWVvsKc33

— Quatrina (@QuatrinaHosain) November 24, 2021

What Can Authorities Do?

Authorities must ideally abolish zoos. These cases of animal abuse have proved they are not sustainable in Pakistan. Realistically, they need to investigate honestly why the lion died. What are the scars?

However, even this seems like a hard-ask provided authorities keep dog culling despite organisations like ACF’s hard work, day and night. What can save this is hard, strict, and multiple laws that protect animals.

Stay tuned to Brandsynario for the latest news and updates.

Upgrade Your Lifestyle This Year With Bagallery’s Biggest White Friday Sale

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Nov 25, 2021

Lahore, Pakistan – Thursday, 18^th November, 2021 – Pakistan’s biggest beauty & fashion online retailer, Bagallery has announced the dates of its White Friday Sale this year. The White Friday Sale of Bagallery will go live on 26^th Nov, 2021 and will be ending on 30^th Nov, 2021. The excitement and countdown of the biggest White Friday Sale by Bagallery has already started. Bagallery is offering the most amazing discount deals on your favorite beauty and fashion brands.

Now consumers can add value to their attires with the products of their favourite brands. During the White Friday sale of Bagallery, the shoppers will be able to enjoy exclusive deals on all brands with 100 Killer Deals in up to 90% off. The first 500 lucky customers will get their order for free. There will be free gifts like mystery boxes and much more with every order made during the White Friday Sale. Customers will also be able to avail additional discounts on prepaid cards across the campaign.

The Co-founder and CEO of Bagallery Mr. Salman Sattar expressed his gratitude by saying: “With the aim to enhance its title, Bagallery has promised to deliver the finest items to its customers all over Pakistan. Bagallery has grown expeditiously by gaining 100% trust of its valuable patrons. The main goal of Bagallery is to create a strong, unbreakable bond with the buyers by ensuring the authenticity of its products.”

Bagallery has around 30,000+ products with 2000+ registered brands to give the best to its purchasers with all the variety in fashion and beauty products in the lowest prices in Pakistan. To cater the needs of the users Bagallery has also improved its customer service and delivery time so the deliveries are done on time without any delays. Bagallery is working around the clock to provide consumers with the best service through its website.

Hareem Shah Reveals Her First Salary, Leaves Netizens Shocked

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Nov 25, 2021

One of the most awaited episodes of TBH 3.0 featured Hareem Shah. People had been excited ever since they saw teasers that had Hareem giving inside info about her interactions with Sheikh Rasheed and Farooq Sattar. Of course, in the actual show, she would get more open and share more names. So, here we are, freshly updated with the show to shed light on what new knowledge she dispensed.

Hareem at TBH 3.0

The show, as expected, was full of laughs. It seemed that both were equal levels of witty with humorous responses literally at the edge of their tongues, keeping the audience entertained. The host, Tabish covered lots of ground when it came to the guest, from her education to her personality, and her career. With the respect that he conducted the show, he seriously won hearts.

As expected though, the questions referred to all the scandals Hareem Shah was involved in, and Hareem did not hold back either.

Explaining political scandals

Mufti Qavi

With regard to Mufti Qavi, she said that it started out as revenge. She had been fed up with his statements and actions on public platforms alleging that he had been in contact with Hareem with the help of secretaries to invite her to Islam. She even quoted the unprofessionalism of Mubashir Luqman who gave that platform to Muft where he could spew lies.

Photo with Imran Khan

With respect to her photo with Imran Khan, she said that it went viral and attracted criticism because she had her hand on the PM’s shoulder. Elaborating on it further, she said that the PM had only smiled when she clicked the picture. The reason, she felt, it went viral was because most others don’t get the chance to be up close with the Premier.

Fayyaz ul Hassan Chohan

He, it seems, has blocked Hareem Shah’s number.

Mubashir Luqman issue

In explaining how she has inside tea on everyone she revealed why Mubasshir Luqman got irritated. She alleges that he got angry because his plane was revealed, and he had gotten it from Malik Riaz.

Sheikh Rasheed

Hareem said that Sheikh Rasheed offered to give her his number. Well, well, well…

And even after leaked videos, he still talks to her.

The country’s future

To the question: who is the tharkiest of them all, Hareem said it was the politicians. How should one feel about the country’s future after knowing this, we will have to think about that a little.

Revelations about Hareem

She is an M.Phil Student.
Hareem is not her real name.
Her first salary was PKR 600,000.

Stay tuned to Brandsynario for the latest news and updates!

Body Worn Cameras – More Than Just Footage Producers

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Nov 25, 2021

Body Worn Cameras – More Than Just Footage Producers — Image Source: iTecknologi Group of Companies

Digitization has taken the world by storm. It is indeed the new industrial revolution whereby big data accumulation, automation to reduce discrepancies, and building further efficiencies has become the mantra of every industry, every business segment. The onus is heavier on the service sector, where transparency builds trust in the processes and there is a constant competition on the ‘convenience’ and ‘speed’ fronts. Nevertheless, the private entities have been more accepting of these changes, however, there is still a lot to be desired, while the state of affairs of the public service providers paint a drastically different picture.

Law Enforcement Agencies constitute one such division of public services which in spite of their initiatives, hard work, devotion, and even plenty of sacrifices still face a whole plethora of challenges, topmost being their image in the eyes of the general public. There is a huge lack of trust on their capabilities, undying faith about their corruption and the rumor mill of the civilians also adds fuel to the fire. There are many challenges and issues which will not vanish overnight, but through technology implementation, the march towards that direction will begin.

In the service industry, where people are themselves the product and the harnessers of customer service and satisfaction, it is imperative that all client facing people are trained to truly represent the organization, product or brand. Even when this is done quite intricately, it has been observed that it is important to keep an eye on the service levels, the bedside manners, the soft skills, and hard skills being implemented in the desired manner or not. Our observations show that hospital management and airport staff and even banking customer support fall short at times with furious customers launching complaints, tarnishing the prestige on social media, or in worst cases initiating lawsuits. A small lapse in details can become a nightmare, but imagine all the customer-facing people wearing a camera on their suit or uniform will provide blissful heaven for quality assurance personnel. They will be able to implement, check conformance, monitor deviations and devise a flawless plan of action to exceed customer expectations. HR personnel can have a brilliant tool to devise and rate KPIs and eventually appraise people. The people wearing the camera will also give in to the ‘watching eye’ and be on their best behavior saving lots of unnecessary costs to the organization.

Image Source: iTecknologi Group of Companies

iTecknologi Group of Companies thrives on introducing the most innovative tech to Pakistani market and their flagship iTecknologi Asset Tracking and Security company possesses all sorts of security, monitoring and surveillance solutions. This is one of the offerings that their product team believes should be a compulsory addition to the uniform of LEA personnel on the field, or any frontline official dealing with clients for unprecedented customer delight. This will also provide for a huge data-mine which will uncover uncountable insights into customer interactions. What’s best is that the equipment backed by state-of-the-art application has all the capabilities which one can think of.

The salient points of transparency, checks and balances, anti-corruption tool, providing efficiencies, a better Image and most of all the big data accumulation, make Body Worn Cameras a no brainer. The transparency bit will check a lot of boxes covering both ends of the spectrum. The officer will refrain from any misdeed, bad behavior, abuse of power and the organization will be able to showcase the positive material. The other end of the line consists of us, the general public, who will also behave knowing that everything is being captured.

By now you can actually feel this assisting in bringing down the corruption propagation by officers and the public. Implementing these cameras will make the bribe’s kitty quite empty. Knowing that someone is watching your moves, makes people do their work in a more professional way and doing anything unlawful will become out of the question since everyone wants to keep their job, dignity and a secure future.

There are many intrinsic and alternate advantages attached to having a body cam on officers like increase in productive job hours seems quite obvious. There will be less complacency pertaining to hours on the job and more dedication. This has the potential of making numerous elements automated, for example even the personnel’s attendance can be captured with time stamped powering up of the camera.

Last but not the least, accrual of this data will provide for a lot of analysis which will help in future decisions pertaining to deployment as well as training needs. The data can also provide for a Key Performance Indicator (KPI) system, which will devise performance matrix and easy checks and balances on various aspects of the job, activities, tasks as well as skills of the officers.

Based on International standards, iTecknologi Asset Tracking and Security solutions in general and body-worn cams, in particular, open up doors for endless possibilities for many industries to ascend their performance and also inculcate a positive image in front of everyone.

[Video] Man In Lahore Shamelessly Asks A Woman If She Wants A Ride Home

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Nov 25, 2021

Man In Lahore Shamelessly Asks A Woman If She Wants A Ride Home — Image Source: Twitter

Day in and day out women in Pakistan suffer harassment be it sexual, physical, or verbal. This woman has shared a new incident on her Twitter account, calling attention to the incident which happened with her friend. It is particularly disturbing and upsetting because neither the clothing can be debated on nor the location: it confirms that the issue is the mindset alone.

What Happened?

A woman and her friend were standing within the area of Mall One, Lahore. Mall One has become like an elite food street where eateries are studded across the small street and it’s always exceptionally rushy. Lahoris can see Gauchos at the back— they can tell that this woman is in the heart of a so-called elite place amongst so-called educated people.

The friend with whom this incident happened was just using her phone. If anyone ever wanted to raise a question on her clothing, they couldn’t because she is fully dressed. Two men in a car come close to her and insistently keep asking “hello, apka naam kya hai?” Then they ask her, “apko ghar chhor dein?”. The guy in question has the most disgusting smile on his face, even unapologetic and fearless while he’s being recorded.

Watch The Video Here:

Happened with a friend near mall 1 Lahore. Can all please rt and tag respective authorities so that we can give those assholes a ride to the jail ??? pic.twitter.com/jQV3dujka1

— Themoonguy® 🌙 (@asstheticssss) November 21, 2021

What’s Wrong Here?

It is beyond revolting and also scary how a man can feel confident asking such a sexually laden question to a stranger woman. It shows they have no sense of punishment or consequences in their mind. Moreover, it also shows how they perceive women they find in public spaces: women who are available for them to ‘drop back home’.

Enhanced picture of this Thug.. pic.twitter.com/Zr5mb1Il4F

— Waqas Amjad ( محترم ) (@waqas_amjaad) November 22, 2021

What is even more upsetting is how the friend being harassed had to quietly take it. She is seen continuing to use her phone. What could she have done? Women feel more comfortable sharing their complaints on social media, safe behind a screen rather than in person. This is because even the authorities have become a frightening place for them, for us.

The Issue In The Replies

Though many women and men came in support of this woman and her friend, there were too many problematic statements also. They reflect how we have a role to play in all the terrible sexual harassment cases that happen in our society. Have a look here:

No cognizable offence , just refuse to their drop offer or ignore ,ok

— Sohail Akhter (@SOHAIL_AKHTER1) November 21, 2021

No offense or personal attack but prostitution is getting common in Lahore so that people are getting wrong ideas about every girl…

— NIGHTMΔRE (@ar_art47) November 21, 2021

jb rasto par nangy sir,bold dressing main khari mb use kar rhi ho gi tm jesa he koe hain jo tmhain lift da gy

— Muhammad Hammad (@Muhamma86921951) November 21, 2021

The good news is that the Lahore police reached out. Let’s see and hope that these disgusting men are punished.

Lahore Police has a very concise zero tolerance policy against incidents of harassments on women. Please guide the complainant to call at 04299333510 to report the matter or please send us the contact details to assist in this regard. Safety of

— DIG Operations Lahore (@DIGOpsLahore) November 21, 2021

Stay tuned to Brandsynario for the latest news and updates.

Master Changan Reveals Sketches Of Upcoming Suv

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Nov 24, 2021

Karachi, 24^th November 2021: Master Changan Motors, the auto brand of choice for more and more Pakistanis, is proud to announce it will soon be entering the country’s much-heated SUV segment, revealing official sketches of the incredibly sleek and aggressively designed SUV.

Since debuting the Changan Alsvin Sedan in late 2020, Master Changan has fast grown to become one of Pakistan’s most popular automotive brands, constantly enticing consumers with innovative and cutting-edge auto technology. Earlier this year, the company unveiled its “Future Forward Forever” positioning, demonstrating its commitment to this by testing Changan’s Level-3 autonomous driving technologies on Pakistani roads – a first for any automaker in the country.

Now, the company has revealed, it is planning to introduce Pakistani auto consumers to a brand-new option in the SUV segment. Commenting on the company’s upcoming segue into the SUV segment, Danial Malik, CEO Master Changan says, “As with everything else, we are entering the SUV segment with a ‘Future Forward Forever’ attitude and look forward to disrupting it for the better and bringing Pakistan’s SUV consumers into the future.”

While the company has not revealed features, price, or launch timelines – mentioning only the new SUV will debut “Very soon!” – it has released initial sketches of the upcoming SUV, and claims that the upcoming SUV launch will be the first-ever ‘global launch’ for any vehicle in Pakistan. What that means is that Pakistan will be the first country to launch this new Changan SUV outside China as a global launch and the vehicle will be supplied to other RHD markets from Pakistan.

Elaborating on this, Mr. Malik says, “Despite spending millions of rupees, Pakistani consumers more often than not continue to lack access to the automotive design and technology available in other countries. Historically, Pakistanis get access to new models significantly later than other markets; the recent spate of ‘new’ and expensive SUVs are either at the end of their model life or have already been replaced globally with newer models. As such, we are proud to announce that Changan will be releasing this new SUV to Pakistani consumers first.”

The sketches show an SUV with streamlined contours, combining classic auto design with a high-tech, futuristic twist. With an elevated front and rear, the form brings to mind an authoritative urban SUV from the future. Wide and protruded wheel arches give a bulky and powerful stance to the SUV, adding a broad and sporty presence. The front grill seems to have a sophisticated diamond pattern with sharp corners, and a two-tier front headlamp setup can also be seen, similar to other Changan vehicles such as the UNI-T.

“I wouldn’t have let him marry an older woman” – Says Zaid Ali’s Mother

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Pakistan Ranked 48th Out of 72 Nations for English Skills

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Nov 24, 2021

Zaid Ali, the popular YouTuber who attained the height of success through his comic videos on Bollywood movies is now pursuing a career officially as a vlogger. Now, most of his content involves his family. In a recent video, that meant having his wife and mom as guests.

Zaid Ali: Saas-Bahu Muzaakira

The idea behind the video was to have the saas-bahu have an honest conversation with each other. Maybe Zaid wanted to enforce the stereotype that the saas-bahu relationship is one where something is always going wrong. And they are not always truthful to each other. Well, maybe Zaid Ali, you are discounting the ‘saving face’ phenomenon or the notion of being respectful to the other person who joined the family not too long ago.

View this post on Instagram

A post shared by ZaidAliT (@zaidalit)

Saas-Bahu controversy 1: bahu is not perfect

Coming back to the video in question, Zaid asked both participants some questions and they were all very pointed and in reference to the other person. For instance, he asked his mother who her favorite daughter-in-law was. At first, she tried deviating it but then, when forced to give an answer, she made a remark that could come off as insulting. She said that no one is her favourite because no one is perfect; (well, no human is perfect, aunty).

Saas-Bahu controversy 2: bahu should not be older

In yet another question, Zaid Ali asked his mom what would she have done had she known that Yumna is older than Zaid. She tried hiding but it turns out that she would not have allowed the marriage to happen had she known earlier. Yumna was ready with her comeback though. She said that her other bahu is also older than her husband. The mom did add though that morally it’s not wrong to marry older women. (But ouch, aunty you said it like the men are doing a favor on the women for marrying them).

Yumna is not coming slow either

When Zaid gave Yumna a hypothetical question of who she would help were Zaid and his mom to fall down a flight of stairs. Yumna must have wanted to seem nice to choose the saas but her explanation seemed a little shady. She said, well, you know, aunty seems like she would need more help. (Are you age-shaming her or fat-shaming her Yumna?)

Watch the video

Zaid Ali, was it scripted?

All that said, it seems like the show was scripted. Why else would Yumna openly say anything to her saas or saas call her out so openly? If their relationship was not good in the first place, they would not even agree to do the show together. And since they agreed to do the show, their relationship was indeed well, in that case, they would never be accusatory to each other especially in public.

Stay tuned to Brandsynario for the latest news and updates!

Pakistan Ranked 2nd Lowest in Gender Equality

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Maham Kirmani

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Nov 24, 2021

Beating Afghanistan, Pakistan has ranked second lowest in the entirety of South Asia due to the lack of gender equality that is prevalent in the country. This information was discovered in a detailed report on women empowerment by Lahore University of Management Sciences (LUMS) Mahbub ul Haq Research Centre in its Annual Human Development in South Asia Report for 2016.

According to the World Economic Forum’s (WEF) Global Gender Gap Report 2016, Pakistan ranked 143 out of 144 countries with respect to the gender inequality index. Bangladesh and India ranked 72nd and 87th respectively.

This research is inclusive of many factors such as length of education, accessible healthcare, along with economic, political and legal participation of women.

The questions mentioned in the report include:

How has the economic, social, political and legal status of women in South Asia progressed since 2000?
Has the progress been evenly distributed between women and men?
What is the extent of inequality between women and men in various aspects of life?
What are the policy options for enhancing women’s capabilities and enlarging women’s economic and political opportunities?
What institutional mechanisms are needed to eliminate the discrimination of women?

Education

“Female literacy rate has improved by about 50% while female gross enrolment rates at the primary, middle and matric levels have also increased by about 15 to 20%. A similar trend can also be seen in higher education.”

This indicates that a significant improvement has been made regarding women’s education, although, 55% of females are still illiterate.

Labour

The report highlights that between the years 2000-2014, the rate of the inclusion of women in the workforce has increased by 50% whilst the gender-wage gap has decreased- the reason being the increase of education amongst women.

However, a majority of them are participating in low-quality work. Although women work more than men, their affiliation is rarely recognized.

Healthcare

Due to the increased use of contraceptives, the fertility rate has been reduced to 3.6 births per woman. There has been a change in the overall health of women in terms of life expectancy that has risen to 66.5 years.

In South Asian countries, traditional and religious values are treasured more than laws for women against abuse, harassment, and discrimination.

Although many laws are available and have been implemented over the past few years for the protection of women and their rights, and significant improvements have been made for the women of Pakistan over the past few years, it still has many lengths to reach, as the report clearly states.

Stay tuned to Brandsynario for more news & updates.

PepsiCo Pakistan Collaborates With Public Health Authorities To Achieve 100 Percent Covid-19 Vaccination Rate

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Nov 24, 2021

PepsiCo is one of the fastest companies in Pakistan to ensure that employees and frontline associates are 100 percent Covid-19 vaccinated. In partnership with the Primary and Secondary Healthcare Department, Government of Punjab, PepsiCo organized extensive vaccination drives and awareness campaigns to accelerate vaccination rollout among more than 3,000 employees and frontline associates. This is part of PepsiCo’s overall goal for ensuring employee health, safety, and wellbeing and stepping up to support the government’s ongoing efforts on expanding Covid-19 immunization. This public-private sector partnership resulted in preventing Covid-19 infection transmission and played an instrumental role in raising awareness, prioritizing employee safety, and safeguarding families, and creating positive community impacts.

This milestone was celebrated at a ceremony in the presence of Mr. Imran Sikandar, Secretary Primary and Healthcare Department, Government of Punjab, district health officials, and PepsiCo representatives. Mr. Imran Sikandar, Secretary Primary and Secondary Healthcare Department present at the ceremony remarked, “Thank you, PepsiCo Pakistan for being a responsible organization and vaccinating 100% of your employees. This is a prime example of what a joint venture between public and private sectors can do. Congratulations to PepsiCo along with the healthcare workers of Primary and Secondary Healthcare departments for achieving this milestone!”

Mr. Furqan Ahmed Syed, CEO PepsiCo Pakistan, also shared his remarks on the successful culmination of the vaccination drive and stated, “It is very encouraging to witness our vaccination teams, associates, and frontline heroes come together to vivaciously fight the pandemic. I also express my sincere gratitude to the health authorities for supporting our employees’ well-being through vaccinations roll-out.”

From the onset of the Covid-19 pandemic, PepsiCo Pakistan has made significant strides to support Pakistani communities during the evolving pandemic situation. In 2020, PepsiCo Pakistan in collaboration with the Prime Minister’s Ehsaas ration program launched ‘Millions of Meals’ – a nationwide, disaster-relief program to meet communities’ nutritional needs during the crisis and address the acute food insecurity at the country level. The program brought together civil society actors, charities, and volunteers to swiftly distribute 13 million meals across Pakistan, including remote areas of Balochistan, Gilgit-Baltistan, and Azad Jammu and Kashmir. The positive societal impact of this inclusive food distribution drive in Pakistan eventually cascaded to other impacted regions where similar humanitarian efforts were carried out for underserved communities.

This is not the first time PepsiCo has set out to accelerate positive social impact on communities through public-private sector partnerships. Earlier, PepsiCo joined hands with the Government of Pakistan to advance the Prime Minister’s transformational Clean Green Pakistan mission. PepsiCo is making efforts for driving a circular economy in line with its vision for a world where plastics need never becomes waste. In 2021, PepsiCo Pakistan launched one of the country’s largest plastic waste collection programs. This year nearly 100,000 people in water-scarce communities were given access to safe drinking water.

PepsiCo is committed to driving an inclusive post-Covid-19 recovery with agility to pave the way for transforming the way it creates shared value by operating within planetary boundaries and inspiring positive change for the planet and people. Moving forward, PepsiCo Pakistan will further its ‘In, With, For Pakistan’ agenda to create positive social impacts and strengthen its alliance with the government for improving the social sector performance and supporting communities, including women and youth in need.

Stay tuned to Brandsynario for the latest news and updates!

The Evolving Role Of Short-Form Video Platforms In Online Gaming

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Nov 24, 2021

Gaming has become one of the most rapidly expanding industries in modern times. The sector has become larger than the music and movie segments combined especially in the US. However, China continues to be the biggest market for eSports and video games worldwide. Generating revenues of nearly $41 billion in 2020, the Chinese market trumped the US with the latter raking in $37 billion during the same year.

With lockdowns during the COVID-19 pandemic providing the industry with an unprecedented boost, the world is now witnessing the marriage of social media and gaming to expand what is already an exceptionally vibrant field. Streaming platforms and short video-sharing apps are taking center stage in driving a unique mix of entertainment segments that have never been seen before.

To put things into perspective, Facebook gaming witnessed an exceptional 210% growth year on year in 2018 and 2019. At the same time, nearly 9.3 billion hours of eSport streaming was watched on Twitch during the same year. And it’s not just traditional social media platforms where gaming has gained traction but the rising category of short video sharing apps is also witnessing substantial growth in gaming communities.

eSport brands and tournament organizers worldwide have realized the impact that collaborations with short video sharing apps like TikTok, Likee, and Snapchat have on their respective viewership. This has given rise to a trend where diverse partnerships are being witnessed through live streaming or promotional ways like hashtag challenges and in-app exposure opportunities that are beneficial not just to players but brands as well.

Platforms like ByteDance, Tencent, and NetEase have begun working with some of the most renowned gaming brands across the planet. In 2019, Epic Games, the creators of the legendary Fortnite, collaborated with users on a short video-sharing platform to help create a new Emote for the game. Similarly, many gaming leagues and competitions are now taking to short video-sharing apps for enhanced user experiences as well as greater reach.

Besides the benefits for brands and audiences, creators themselves are finding new opportunities for themselves to grow through gaming. A strengthening community worldwide is a testament to this shift. Likee, a leading short video sharing app, for instance, launched the #LikeeGamingZone where creators can meet like-minded individuals while streaming content to a vast number of viewers globally. So far, the community under #LikeeGamingZone has grown to 3000 fans with a viewership of more than 80 million and counting.

Pakistan is no different from the quickly accelerating global trend around gaming. With the introduction of numerous streaming as well as short video-sharing apps focused on providing gaming communities the chance to shine, this segment is expanding rapidly. Likee is one of the most popular short-form video sharing apps in the country these days and the platform recently launched the Gamer Team Battle, Pakistan’s first-ever short video gaming contest. With nearly 4500 videos uploaded by almost 92 participants, the competition has truly caught the attention of the community and its viewers. Viewership numbers stand at more than 1 million and they are rapidly growing each day.

In conclusion, it is safe to say that short video sharing apps are becoming the new hubs not just for various content creators, but gaming as well. With renewed interest from brands, tournament organizers, and creators alike, these apps are expanding horizons for the gaming community as a whole.

Pakistani Singer Arooj Aftab Bags A Nomination At Grammys Awards

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Nov 24, 2021

pakistani singer grammys nomination — Image Source: Pitchfork

It comes as a huge win but not a huge surprise as a Pakistani singer bags a spot on the 2022 2022 Grammys nomination list! The singer has secured a place amongst notable stars like Olivia Rodrigo, FINNEAS, The Kid LAROI, and Jimmie Allen. Can you believe Pakistan is up there with those stars? Yes, we can! Here’s more to know:

Arooj Aftab and her singing

Arooj Aftab has secured a spot in the Best New Artist category in the Grammy nominations. Her song, ‘Mohabbat’ from her album Vulture Prince has travelled far and wide. It has been a classic hit since it was released in its hometown but in 2021, it also made it to US President Obama’s playlist!

Aftab is a Lahori and attended Boston’s Berklee College of Music. There she studied music production and engineering and it shows in her work of art. Her work is heavily inspired by classical music such as ghazals and qawalis! Aftab has shared that she grew up listening to artists such as Nusrat Fateh Ali Khan with the classic mixup with American singer Jeff Buckley.

The Grammys Nomination

The Grammys are the highest honours in the music industry which is why this is a huge feat. These awards will be handed out at a ceremony in Los Angeles on January 31, 2022. You already know Grammys is a big event!

Having the most Grammy nominations is also essential to an artist’s success! For instance, American rapper Jay Z rose to the top of the list of artists with the most Grammy nominations on Tuesday as he hit a lifetime total of 83. This put him just slightly ahead of former Beatle Paul McCartney. These three latest nominations for Jay-Z were a result of his collaborations with other artists. Jay-Z made guest appearances on DMX song ‘Bath Salts’ and Kanye West’s ‘Jail’.

Embracing The Music Culture

In a recent couple of years, the music culture of Pakistan has incredibly improved. Artists are confident with their skills and share them with the world. Artists like Hasan Raheem, Young Stunners, Maanu and Taha G are all the rage at the moment. With recent upcoming music festivals like Rhythm Fest and Flamin’ Hot, we feel like we’re just getting started yet. Congratulations are in order for Arooj Aftab!

Stay tuned to Brandsynario for the latest news and updates.

Top Beauty Salons for Bridal Make-Up in Karachi

By

Rida Sadiq

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Nov 23, 2021

Weddings have always been a long, dramatic affair in Pakistan. In between the weeklong events, the monstrous amount of preparations required for the big day and managing a truckload of relatives, the weddings become far from relaxing for the bride-to-be.

To amp up the pampering factor and to help them look flawless on their special day, we have compiled the list of Top 10 Bridal Salons in Karachi for the rushed bride.

Bina Khan

Location: Bukhari commercial Lane No. 1, Defence, Karachi

One of the most established makeup artists in Pakistan, Bina Khan is the go-to choice of a huge number of Karachi brides.

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Not only does Bina Khan’s salon offer top notch makeup but the bridal services that come with it are splendid too. Charging PKR 35,000 for bridal makeup, Bina Khan does both traditional and fusion looks with ease. Her salon boasts one of the most trained and polite staff in town, something very uncommon in most of Karachi’s salons.

Natasha Salon

Location: 7E, 8th Zamzama Lane, Opposite Pizza Hut, Karachi

Run by Madam Noor Jehan’s granddaughters, Natasha and Sabrina Khalid, the salon literally revolutionized the art of makeup in Pakistan when it first debuted.

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Trained in London, Natasha is known for her intricate hairstyles and regal looking brides. A choice of many celebrity brides too, Natasha charges PKR 45,000 for bridal makeup and services.

While most reviews for Natasha are good, some people do find her makeup “too white and made up”, something that Asian women find hard to adjust to with their wheatish skin tone.

Sabs the Salon

Location: 4 -C Farooq Heights, 36th Commercial Street, Tauheed Commercial Area, Phase 5 DHA. BRANCH: 1-D, Street 20, Off Tipu Sultan Road, Muhammad Ali Housing Society.

Known for their traditional makeup style by the talented Qadir Khan and Saba Ansari herself, Sabs is one of the most popular salons in Karachi.

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The only problem with the salon is the number of brides it takes on for the day. Often coined as the “fish market” of the bridal world or “bride factory” as some call it, most brides do not feel as pampered as they would like at the most special day of their life. Nonetheless, the makeup by either of the two MUAs is hands down one of the best.

ANAM

Location: 22nd Commercial St. 75500, DHA, Karachi

Trained by Hollywood MUAs, international celebrity makeup artist, Anam is yet another newly popular name in the makeup industry of Pakistan.

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Charging PKR 38,000 for bridal makeup, Anam also offers makeup training courses in Pakistan and abroad.

While her makeup has garnered her immense popularity in a short period of time, she has had her share of bad reviews for cancelling out on makeup appointments at the last minute and photo-shopping her makeup pictures.

N-Pro

Location: C-33, E-Street, Block 4, Clifton, Karachi

One of the most experienced Pakistani makeup artists to date, Nabila continues to rule the bridal and the fashion industry of Pakistan.

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Having recently launched her own makeup line, Nabila along with her fellow MUA Bushra are two of the best makeup artists to go to for bridal makeup in Karachi. Their bridal packages range from PKR 18,000 to PKR 32,000.

Nadia Hussain Salon & Clinic

Location: F 50/3, E street, block 4, Clifton, Karachi

New on the makeup front, model/actress recently launched her own salon and spa, only to receive rave reviews for both makeup and spa services in a very short period of time.

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Not only are the services provided at the salon excellent but the staff there is courteous and Nadia Hussain’s bridal makeup is truly a magical transformation. Bridal makeup by Nadia Hussain with services is currently priced at PKR 30,000.

Maria’s Salon & Institute

Location: 7-C, First Floor, Shahbaz Commercial Lane 1, Khayaban-e-Sehar, Phase 6, DHA, Karachi

Run by the very talented sisters Maria Salim and Khadija, Maria’s Salon & Institute is one salon with good reviews.

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The makeup done by Maria is flawless, the services provided by the staff members are splendid to say the least and the general ambiance of the salon is extremely calming. Apart from the affordable bridal makeup and services (PKR 25,000), Maria is also a go-to hairstylist for many Karachi girls.

Shamain

Location: 33-C 1-Commercial Street Phase-4, DHA.

Yet another popular name amongst the Karachi brides, Shamain is known for her natural bridal looks.

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The makeup looks are traditional, none too over-the-top and the bridal services are passable. while brides do love Shamain’s attention to work and her makeup, some feel she is inexperienced with difficult skin types and that her staff is very discourteous.

Shamain charges around PKR 40,000 for birdal makeup with services.

Wajid Khan

Location: 25 C Building Number, 28th Street Off Khayaban e Sehar.

A comparatively lesser known name amongst day to day brides, Wajid Khan is yet another amazing celebrity makeup artist.

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An incredibly humble person at heart, celebrity MUA Wajid Khan is known for giving all his due attention to the bride at hand, weaving magic and literally transforming the bride into a more beautiful version of herself.

Shaheen Saeed

Location: Plot # 32-C, Shop # 3 and 4, Zamzama 6^th Commercial Lane, DHA.

Yet another experienced name in the Pakistani beauty industry, Shaheen Saeed is one of the safest choices for a bride. Not only does her makeup look flawless but has been known to stay put for hours on end in Karachi’s humid wheather.

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In spite of being a celebrity makeup artist, Shaheen Saeed is not only attentive to the bride but goes out of her way to help the bride feel special and beautiful. The bridal services are equally good, with the staff members polite and courteous all along.

Tell us which bridal salon tops your list in the commet below!

*Note: quoted prices may vary depending on services, time and schedule.

Samsung A03s – Robust Smartphone In A Budget That You’d Absolutely Love

By

Usman

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Nov 23, 2021

Samsung has been one of the fastest-rising brands in the world. They started off quite a while back and have now established a colorful history. Despite there being setbacks due to the pandemic, this company did not lag behind. In fact, they decided to work twice as hard and release robust smartphones. Speaking of the robust phones, the Samsung A03s is certainly one of them. In the price bracket that is being sold in, it is certainly an impressive one. You might be a lucky person if you were to be gifted this phone by someone.

Not only does it offer a premium feel, it even guarantees long-term usage. After all, who wouldn’t want to buy from the brand whose S-series and Note-series are powerful? Their flagships are powerful devices with state-of-the-art technology within them. Thus, the budget ones ought to be no different. Let us check out the specs on the Samsung A03s.

Samsung A03s Specifications

With a Mediatek Helio P35 chipset, the phone is sure to leap bounds ahead of its competitors. The P35 offers an experience without lags or any compromise on the device’s performance. Apart from that, a 6.5-inch screen is sure to make everything look enhanced, including games. The Samsung A03s also features 64GB storage as well as 4GB ram, which is something impressive to expect in a budget phone.

Despite there being so many brands out there, the Samsung A03s has certainly established itself as one of the best! Not only is it a good buy in terms of software and hardware, but it also has a premium feel to it as well as a hard outer shell. You may drop it once or twice and it would surely survive the impact!

Samsung A03s and specs of the phone — Image Source: newsdirectory3.com

Additional Features

Talking about the camera on the phone, it has the main one at 13MP, alongside a 2MP depth sensor and a 2MP macro camera. To have a macro camera on such a budget is a treat of sorts. You can always use it to capture those extremely close-up pictures. The selfie camera, set at 5MP, may not be entirely exceptional but it does the job without any complaints.

Main camera:

Macro mode:

Portrait mode:

All of this, topped off with a 5000mAh battery, makes the Samsung A03s a robust phone to keep. Not only can you use the phone past two days on standard use, but it is also the perfect battery size for any form of gaming. We hope you decide to give this smartphone a glance when you step out to buy one.

The current price of the Samsung A03s is Rs.22,000/-

Stay tuned for more from Brandsynario!

Zee5’s Qatil Haseenaon Ke Naam Seems Non-Creatively Similar To Churails

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Nov 23, 2021

Zee5, a channel with Indian origins and excels in Pakistani shows, is gearing up for yet another project, Qatil Haseenaon Ke Naam. While the channel had been fairly active releasing new shows every now and then, the most famous to date still has been Churails.

Churails & its story

The story of Churails revolved around four women and some others who decide to attack their attackers. The story starts with establishing a line of defense. Hence, at first, these women, began their investigations, looking into the spouses of their clients. But soon, the story gets the men in their lives involved too and they shift modes; from defensive to offensive.

Now, this is a story that you would say broke stereotypes. It challenged the values associated with women and their characters. It truly was a deviation from the concretized notions that defined Pakistani women on television.

Keeping this in mind refresh your memory of Churails before we delve into the show in question.

New Show – Qatil Haseenaon Ke Naam

With the new show ready to air, we were of course excited about the trailer. But now, that we have watched it, we are not so sure of what to think of.

The trailer has a plethora of star cast; every scene is just brimming with it. In fact, you will see many from the Churails cast as well. Sarwat Gilani, Faiza Gillani, Meher Bano are some names that appeared in both projects. But is it just the cast that is similar? Not really.

When you see the teaser ad the trailer of the show, you will see that it gives a strong Churails vibe. In that show too, the women were unapologetic and well, violent in order to convey their stance. In this show as well, the women are violent and unapologetic about their violent behavior. The narrative, of course, was playing right into the hands of the stereotype; it negated that women need not be on the receiving end of the violence.

Have a look at the teaser of Qatil Haseenaon Ke Naam:

So, what did you think of it? Do you agree with us that we can get out of the violence against the gender paradox and explore new possibilities on the horizon? Or do you think that we are on the right trajectory? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates!

Boys Do Cry – Minimalist Ad Hits Chords As It Breaks Stereotypes

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Nov 23, 2021

If you take a certain group, divide it into girls and boys on the basis of a stereotype for girls, you are associating a similar stereotype to boys as well. Hence, when you say girls are emotional and sensitive, you are also saying boys are not. While girls have to try and fight to dissolve this stereotype, boys have sort of internalized it; they have internalized that boys don’t cry. Breaking this stereotype is the campaign titled: “Boys Do Cry”.

The campaign details

The iconic rock band by the name of The Cure was formed in 1978. In the early years only, they created a famous song called Boys Don’t Cry (1980). An Australian agency, The Hallway, has launched a campaign that is challenging the pre-existing stereotypes about boys. Long gone are the days (or should be) that whenever a little boy got hurt, his peers or parents would tell him to not cry or man up. Now, people are speaking up that this should definitely not be the case. They do that by taking The Cure’s song and applying their own touch to it.

Instead of the rock band’s Boys Don’t Cry, it becomes The Hallway’s Boys Do Cry.

Who we see?

What makes the campaign even more impactful is how it starts. It starts with a group of men, 30 in number. They belong to every race and walk of life. You will find teenage boys and white-haired senior citizens. You will find Mexican, Black, and White men. And you will find jolly-looking as well as serious men. The oldest starts singing. One by one, everybody joins in.

The way their voices all mix up, creates a sorrowful tone, but one that is making promises. It promises that the next generation will be better because they are pledging now to stop putting pressure on the young ones; the pressure of being strong.

Listen to this and if you end up crying, it is okay!

Hopefully, with more such campaigns, more people will internalize the idea that it is okay to express all emotions; that men can cry; that women need not cry.

Until then, let’s all play our part in this fight of breaking stereotypes. Let’s all fight not just for women but for men too.

Stay tuned to Brandsynario for the latest news and updates!

Naveed Raza Calls Out and Exposes Alizeh Shah

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Nov 23, 2021

naveed raza alizeh shah — Image Source: Tribune

It appears Alizeh Shah’s declining days are here as actors call out the starlet for her unprofessional attitude and arrogance! The talented Naveed Raza did not mince his words when he blew his whistle on the up-and-coming actress on Ahsan Khan’s show. What is Alizeh Shah being accused of and is it justified? Let’s find out!

Naveed Raza’s Call-out

Naveed Raza was asked a question by Ahsan Khan on Time Out With Ahsan that pertained to Alizeh Shah. Although Khan did not name her, Naveed Raza was not in a mood to be euphemistic. He said straight up: “why don’t we name the actor?”

He thus began critiquing Alizeh Shah and we have to say, it was constructive for sure. Naveed Raza pointed out what Shah did on sets: she not only cut Nawaz’s dialogues and refused to do certain scenes with him but she also constantly kept sidelining him. For instance, when Yasir Nawaz was drying his hair on set, she asked the team to move his chair. Why? Because the warm air was hitting her face!

The Advice Naveed Raza Has

The constructive criticism lies in the gentle advice Naveed Raza had for Alizeh Shah. He said to her, “you need to learn from them, not instruct them.” Naveed Raza holds the belief that no matter how popular or famous someone is, they owe a certain respect to others out of their seniority. “Yasir Nawaz has a profile,” says Naveed Raza.

Raza also added that Shah is yet to work a lot hence, she needs to be more humble and respectful towards the giants of the field.

What Does This Make Alizeh Shah Seem Like?

Raza also added that Shah misbehaved with Humayun Saeed even though he was the director. Yasir Nawaz openly stated that he regretted working with Shah and he would have liked to reduce the number of episodes of the drama despite its popularity. These multiple callouts have made Alizeh Shah seem like someone who stumbled into the starworld all too soon.

Though the upcoming actress may be popular and has made a huge number of fans, it is not appropriate to be a hurdle for so many actors together. However, we can’t help but notice how this male vs. female dichotomy keeps heightening. What if the situations are being twisted out of context?

Stay tuned to Brandsynario for the latest news and updates.

Here’s Why Unilever Is Selling Its Billion Dollar Tea Business

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Nov 23, 2021

unilever selling tea business — Image Source: Ingredients Network

Unilever’s latest announcement has shocked the world and especially the corporate sector. The multinational company is selling its global tea business that brought in billions in revenue in the last year. What has prompted this decision and why has it been sold? Let’s find out!

Unilever’s Global Tea Business

The name of Unilever’s global tea business is Ekaterra. It is the world’s leading tea business which also has a portfolio of 34 brands including Lipton, PG tips, Pukka, T2 and TAZO. Ekaterra’s business has generated revenues of approximately €2 billion in 2020 but this year the business has made a turn. Unilever has decided to sell this jewel in their crown and has announced the sale to CVC Capital Partners Fund VIII in the last week.

More About The Transaction

It is being said that the completion of this transaction will be completed in due time. The council consultation processes and the receipt of certain regulatory approvals are yet pending. As a result, the completion of the sale is expected to conclude in the second half of 2022. There’s nothing simple about it!

However, here’s the catch! Ekaterra’s boundaries in India, Nepal, and Indonesia will be kept with Unilever, they are excluded from the sale. Moreover, Unilever’s interests in the Pepsi Lipton ready-to-drink Tea joint ventures and associated distribution businesses will also remain.

What Has Unilever Said?

Alan Jope, the CEO of Unilever, said that this sale is nothing resembling a step backwards. Their portfolio is only developing further and this sale shows the big plans that Unilever has in store for them. There are bigger fish to catch! Jope said, “We are proud of the place that our Tea business has in our company’s history.”

Pev Hooper, a Managing Partner at CVC Capital Partners, noted that Ekaterra is a prime target in an attractive market to accelerate its future growth. CVC, according to Unilever’s team, will only help it reach new heights. “We look forward to working with the team to realise ekaterra’s full potential”, said Hooper. Until the sale finalises the business will remain with Unilever and this period of transition may slow down its growth too. However, in 2022 Ekaterra is definitely set for a boost as CVC will push full-throttle on this new asset.

Stay tuned to Brandsynario for the latest news and updates.

Things Fire Up Between Hareem Shah & Farooq Sattar – What Is Going On?

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