Taking the make-up industry of Pakistan a notch above the rest, Masarrat Misbah, the renowned figure in Pakistan’s fashion industry has launched her own makeup line, MM Makeup.
Promoted as Pakistan’s first ever certified Halal makeup, the products claim to be free of any haram (forbidden) animal substances or intoxicants in the entire product range.
“MM Makeup has become a reality after two years of research, primarily focused on a color range best adapted for the Asian skin tone, climate and complexion, with an emphasis on textures, colors, pigments and most importantly formulations.” explains Masarrat Misbah who owns leading chain of beauty clinic, Depilex in Pakistan.
When asked about why she chose to create her own line of makeup, she responded, “It’s time that the beauty of a Pakistani woman be acknowledged for what it truly is and for her to know that when she applies my makeup, it was made especially for her.”
Misbah’s journey started more than three decades ago when her passion for beauty and grooming led her to establishing Depilex, which has today grown to become a beauty empire.
For the unveiling of the MM Makeup E-store, Masarrat Misbah said, “With the launch of MM Make-up we are introducing MM Makeup across Pakistan, we are providing round-the-clock access to everyone from the convenience of their own homes – keeping in mind the ‘women of today’ for whom MM Makeup has been developed for.”
MM Makeup is currently available for customers in Pakistan only, for cash on delivery purchases, and will be available online for international and credit card customers, as well as at leading outlets across Karachi, Lahore & Islamabad by June 2015.
MM Makeup range includes a moderate variety of skin, eye, lip and cheek products priced reasonably between 650-1200 so that women from all walks of life can benefit from it.
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