Hardee’s – is subtlety dead?
By Momina Khan
The other day in Karachi I was passing by Shah-re-Faisal when I came across some billboards that seemed quite…well, bold. It took...
Ramadan: A Battle Ground for Brands
By Hassan Wasti
The month of Ramadan was packed with lavish commercials featuring extravagant iftaris and special deals that were just too good to give...
Brite’s chances look bright amid Detergents’ tussle
By Ufaq Ashfaque
We have witnessed the action-packed competition that is ‘bubbling’ in the detergent industry, particularly in Pakistan. Each brand is trying to reach the...
Pepsi and GM leave ‘X Factor’ as Honda and P&G join in
By Zulfiqar Ali Sajwani
X Factor, a popular American reality show aired on Fox, is reported to lose sponsorship of several leading brands, significantly Pepsi...
Discovering Brand Activations with Shoib Qureshy
By Synergizer
“Brand activation will drive the entire marketing campaign”, Shoaib Qureshy, Chief Executive, Bulls Eye Communications Group
Question 1: Tell us about Bull’s Eye.
Shoaib Qureshy:...
Verizon buys 45% stakes from Vodafone to own Verizon Wireless
In the third largest corporate acquisition ever, worth $130 billion, USA’s leading Telco service provider Verizon took full control of ‘Verizon wireless’ by buying...
Dunkin’ Donut Under Attack For ‘Charcoal Doughnut’ Campaign
By Ufaq Ashfaque
Dunkin’ Donuts was under severe criticism after it launched a promotional campaign for its new Charcoal Doughnut and hence, forced an apology...
Salman Khan to star in Suzuki Corporate TVC
Salman Khan is set to take center stage in the new corporate TVC being made by Suzuki two wheelers. The evergreen Bollywood star is...
Iron Man Robert Downey Jr to save HTC
HTC signs up Iron Man star Robert Downey Jr. to endorse their popular HTC series.
While the campaign is for entire series and not...
Wal-Mart Goes Green
Wal-Mart launches its green initiative and dedicates one wing of the company towards spreading awareness regarding making Earth a ‘greener’ place.
The company has been...
Can’t decide on interior? Take a look at IKEA’s Augmented Reality Catalog
AUG 7th, 2013 – IKEA takes furniture purchasing and design ideation to a whole new level through the launch of their unique Augmented Reality...
Eid celebrations: Tapal Tea invites you to ‘Family’ lounge
A popular sub brand of Tapal, Tapal Family Mixture recently held a brand activation to celebrate the spirit of Eid creating an atmosphere of...
The War Between Omore and Wall’s Continues During Eid
Engro Foods’ ice-cream brand Omore plans to launch three new ice-cream flavors, Vanilla and Black Currant Sauce, Caramel flavored ice-cream with toffee and a...
Major Merger: Publicis and Omnicom collaborate to become the largest advertising company globally
Global advertising agencies Publicis and Omnicom have agreed to a merger on July 28, according to Forbes.
The merger was finalized during a conference call...
Major Merger: Publicis and Omnicom collaborate to become the largest advertising company globally
Global advertising agencies Publicis and Omnicom have agreed to a merger on July 28, according to Forbes.
The merger was finalized during a conference call...
Audi asks Users to Create its next TVC
By Ufaq Ashfaque
JULY 29th, 2013 – Audi is back with another captivating ad campaign, ‘Land of Quattro’, which tries to bring together Audi owners...
Lay’s Chaat street now on Shahrah-e-Faisal
By Ufaq Ashfaque
KARACHI, July 29 – Lay’s recently launched an outdoor promotional campaign at Shahrah-e-Faisal, Karachi, in order to promote the two new flavors...
Tapal Ramadan TVC
By Rasheeda Sohail
The recent Ramadan TVC of Tapal features famous television personalities and offers a new deal where extra tea will be given. This...
Coca Cola activates Ramadan campaign on Twitter
By Ufaq Ashfaque
JULY 25th, 2013 –Coca Cola increased its activity on Twitter by launching its Ramadan campaign.
Coca Cola created and distributed 8,200 online cards...
Tina Sani, Faryal Gauhar in Olpers Ramazan ad
By Ufaq Ashfaque
JULY 26, 2013 - Olpers launched an advertisement to celebrate Ramadan and appreciate the hardworking females of Pakistan. The ad campaign featured female...