The number one selling brand, Sapphire, is currently being accused of lying to its customers. The store announced on Facebook, a sale with up to 50 % off, which will soon end. The post dated 28th April and also shared the precise time of 04:00 pm for when the sale would hit their website.

Sapphire’s sales have a history of utmost anticipation. From endless queues to overcrowded stores that mostly end in some sort of snatching, from women fighting over the last piece of their favorite article to the sales staff’s exhaustion and confusion, no one does it like Sapphire.

It seems they’ve outdone themselves this time around. Because shortly after they declared HALF OFF, the website just didn’t work. You must be thinking why? Well as of now many support the theory that this was an elaborate scheme pulled off by the brand.

Customers’ Response to the Sapphire ‘Scam’

Consequently, and very obviously enough, everyone is upset. Most shared that the website’s cart wasn’t working. Everything they selected seemed to just not go into the cart, causing most of their selected items to just sell out. No matter how many times customers reloaded the website, or switched devices, the matter remained. Moreover, it was the same case for everyone. Making it look like an innate issue with the website itself. Beyond that, the prices didn’t drop much, let alone 50%. Causing us to wonder, was there truly a sale to begin with?

As a response, unfortunately, the brand hasn’t done much. The most we saw were apologetic replies to the comments, suggesting the issue is now fixed and there are plenty of articles left for customers to buy.

Have you ever experienced this by brands? Let us know in the comments below.

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Mahnoor Rashid
Mahnoor Rashid is a student with a love for writing. She is an eccentric artist, fond of Muslim architecture. Currently, as a freelance writer, she explores the latest news and the depths of Pakistan's history and culture, while drawn to marketing's intriguing nuances. When not writing, Mahnoor is found adoring animals.