Puma’s Recent Ad Ft. Virat & Anushka Is The Cutest Thing Ever
Virat Kohli and Anushka Sharma are the power couple we all love. Truly, they are the most adored couple ever. The cricket champion Virat,...
Most Creative AI Campaigns By Major Brands
AI technology is the future of many fields. Currently, we see AI tap into marketing. Major brands such as Coca-Cola, BMW, and Cadbury have...
Pakistani Brands Take A Bite Out Of The Donut Controversy
A video, which spread quickly on social media, shows a cashier refusing service to Chief Justice Faez Isa. The chashier uses a word that,...
How Food Ads Trigger Our Appetite
The color of what food we eat greatly influences how much we want it. The bright red of a watermelon can make us eat...
Top Rebranding Campaigns That Changed The Game
Rebranding is a perfect example of what a good makeover can change. From makeup brands to social media platforms, a good makeover can relaunch...
Get Inspired At MADsemble 2024: Pakistan’s Leading Marketing & Advertising Summit
It's finally happening and the madness is about to begin! Save the dates for September 25 & 26, 2024 and get ready for the...
Zara Pre-Loved Clothing Service To Debut This October
Zara is set to launch its pre-loved clothes in the United States by the end of October. This new service will allow customers to...
Pakistani Brand ‘Delivers’ Spot-On Comeback To Indian Delivery Service
Crumble Pakistan's meme marketing has outdone itself. When Indian brand Blinkit tried to be funny in the comment section, Crumble took 2 seconds to...
Pakistani Brands Tap Into Meme Marketing For Viral Wins
Humor is considered to be the way to one's heart. Using humor via memes gives brands the perfect opportunity to spark growth, become viral,...
British Airways Highlights Business Class Privacy In Clever Outdoor Ads
British Airways has taken a creative approach to highlight the luxury and privacy that comes with their business class. They have titled their campaign...
Bye-Bye TV, Hello Social Media: 2025 Viewing Trend
Though this may not be a surprise to everyone, the current stats recorded are suggesting that soon enough TVs' are going to be out...
Pakistani Brand Under Fire: Real Customers Or Staged?
Pakistani brand A&S Apparel recently launched a mega sale of flat 60% off in stores, and the customers went nuts. The crowd almost turned...
Pakistani Ad Agencies That Dominated Dragons Of Asia 2023 Awards
Last year in 2023, the Dragons of Asia Awards took place in the vibrant city of Kuala Lumpur, Malaysia, and it was nothing short...
Iconic 14th August Ads That Left A Lasting Impression
14th August is a significant day for all Pakistanis across the globe. In every corner of every city, we come out and celebrate our...
Income Gap Widens: 74% of Pakistanis Can’t Cover Expenses
In Pakistan, where the pulse of life beats fast and loud, the financial strain on households has become a pressing reality. A recent survey...
All You Need To Know About The Dragons Of Asia Awards
The Dragons of Asia Awards have been a prestigious recognition in the marketing and communications industry since their inception. Launched in 2000, by Mike...
Baby In A Marlboro Ad: Can It Be True?
Back in the 1950s, cigarette advertising took some shocking and problematic turns. One of the most shocking examples is this - An authentic Marlboro...
Did A Pakistani Shampoo Brand Shamelessly Copy An Indian Ad?
The beauty industry is going crazy with the launch of Hello Hair's Anti-Dandruff Shampoo, a product by Golden Pearl Group. Unfortunately, this excitement has...
Flying High with Dragons: Mike Da Silva’s Marketing Vision
In an exclusive interview, we had a chat with Mike Da Silva, the visionary CEO of Sydney-based MDSA Marketing Communications, who has been shaping...
Brands That Stole The Show At The Ambani Wedding
Anant Ambani and Radhika Merchant's wedding has been the talk of the town since the festivities started with a steller Rihanna concert. Since then...