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Lifebuoy Pakistan, Social Media & Celebrities Land Message Of Following Covid-19 SOPS

The global rise of COVID-19 in the last few months has been alarming and within Pakistan too, its effects during the latest wave, have...

6 Pakistani Brands That Have Upgraded Their Accessory Game

Gone are the days when we used to dread the idea of buying accessories from local brands simply because there were hardly any brands...

7 Brands That We Thought Were Pakistani But Are Actually Not!

There are many brands that we grew up using daily, which we considered to be Pakistani, but in fact, they are all international brands. The...
delizia bakery

Delizia Bakery Under Fire For Hurting Christian Sentiments

In recent news, Delizia Bakery at Khayaban e Jamil refused a Christian customer for writing Merry Christmas on a cake. The upset customer took...

Braving The Odds

The news of arrival of first child in family is a celebrated event. In anticipation the first thing that an expectant mother does is...
Influencers VS Celebrities:

Influencers VS Celebrities: Effie Pakistan Jury Members Weigh in on the Trend

The advertising world has seen a shift in the trend of using traditional celebrities for brand endorsements. Companies are now directing their budget towards...

Shell Tameer Rewards Young, Bright Pakistani Innovators

Karachi, September 18, 2021: The finale of the Shell Tameer Awards 2021, a nationwide contest was held at Shell House to recognise the best...

It’s Time To Change Gender Perceptions In Pakistani Ads

Marketers are constantly trying to find ways to tend to a certain audience. This may cause companies to intentionally or unintentionally use stereotypes. Gender...

Ramada Hotel Islamabad’s Latest Ad is One That You’ll Never Forget

Social media is full of various digital content that is literally in our faces 24/7. We often watch a huge number of videos per...

8 International Beauty Brands That Should Come to Pakistan!

Any makeup freak would agree to the fact that high-end beauty brands are the most precious and treasured objects in our makeup kits. They...

Bagallery Partners With L’oreal & Modiface To Launch A Virtual Try On For Beauty...

Bagallery, in association with L’Oreal Pakistan, has launched a Virtual Try On for Make Up powered by Modiface. This partnership is the first...

How to Put a Dent in the Universe: Exclusive Interview With Mr. Ahmed Kapadia...

Below are the steps which are followed by those who have made a difference in this world. Any field, any era, any continent; the...

P&G Pakistan, Imtiaz Group, and Akhuwat Islamic Microfinance Join Forces to Empower Women Micropreneurs...

PAKISTAN, Karachi, December 18, 2024 – P&G Pakistan, Imtiaz Group - Pakistan’s largest retailer and Akhuwat Islamic Microfinance, a leading not-for-profit organization, have joined...

Meet Xiaomi’s Latest Blockbuster Smartphone: Redmi 9

Global technology leader Xiaomi today announced Redmi 9 in Pakistan. The brand-new entry-level smartphone touts significant upgrades from its predecessor, including an all-purpose AI...

Synergyzer Depicts Pertaining Issues Leading to the Debacle of Pakistan’s Media Industry

This year Synergyzer’s 2019 Annual Edition scrutinizes the core reasons behind the dismal state of Pakistan’s ever so bourgeoning and powerful media industry. Terming the...

Zong 4G Partners with BEGIN to Bring PSL 2025 Live Streaming to Millions Across...

Zong 4G, Pakistan’s leading technology innovation company, has announced a strategic partnership with BEGIN, a digital content platform, to bring live streaming of the...
cyber attack on National Bank of Pakistan

NBP Assures Consumers Of Financial Data Security After Cyberattack

: After the news went viral that the National Bank of Pakistan (NBP) had suffered a cyberattack, consumers were in a frenzy about their...

Samsung Drops Its Latest Impressive Galaxy S23 Ad

During its Unpacked event in February, Samsung unveiled the new Galaxy S23 series. Along with a redesigned Galaxy Book, the series—which comes in regular,...

KE LIVE: K-Electric Launches its Mobile App

Adding yet another avenue for customer service K-Electric has launched the KE Live app for its consumers. The app, which allows access to a variety...

What Clients Should Do To Get Better Results From Their Agencies!

When Marc Pritchard says something, the communications industry raises its collective ears….or should. Usually, whatever the marketing boss at Procter & Gamble – the...