L’Oreal Paris’ Bridal Week 2013 – Round up
The revolutionary omen Pakistan Fashion Design Council (PFDC) along with its principal endorser L’Oreal Paris has concluded the Bridal Week 2013.
L’Oreal Paris’ Bridal Week...
The 10 Commandments of Social Media
By Ashraf Choudhary
Ashraf Chaudhry is Pakistan’s # 1 Sales Trainer, Social Media Evangelist and the author of the international best seller issues 10 Commandments...
Apologizing Spree by Big Brands in China
Lately, big brands have been at China’s mercy as none of them have been spared, but thrashed rather aggressively by the country’s state-owned media.
It...
Sony Xperia Z1: Too similar to its older sibling
By Ufaq Ashfaque
Sony has directed its energies towards Smartphones and as a result we see Sony Xperia Z1 after successful launch of Sony Xperia...
Mercedes uses ‘Chickens’ to exhibit Magic Body Control feature in S-Class
The German tycoon, Mercedes-Benz launched a television commercial that stars five farmyard chickens, to illustrate the ‘Magic body control’ feature which enhances stability of...
Warid Glow Vs Djuice: The battle to conquer youth
Pakistan’s telecommunication sector regularly witnesses the very aggressive tug of war between various brands. Whether its Mobilink’s new look or Ufone launching it’s Easy...
Zombies warn London to stop Smoking before Halloween
By Tehreem Samad
Zombies attacks Londoners before the Halloween, but this time it is for an anti-smoking campaign.
The British National Health Service came up with...
Dumb Ways to Die: Awareness Campaign earns $60 Million in less than 2 months
Just when it seemed that we had seen every viral video on the Internet, McCann came up with the most imaginative awareness campaign to...
Top 10 most valuable brands of 2013
The most awaited Interbrand’s ranking for most valuable brands is out finally. Founded in 1974, Interbrand is considered to be the most-credible-source-of-all when it...
Messenger App Blocking Spree: To Ban or Not to Ban
By Rozina Bhutto
“Hey dude! I’ll just WhatsApp you the quickest recipe for a homemade bomb,” Terrorist A said during his Viber call as he...
Father-Child Relationship and Its Marketing Implications
A recent survey carried out by the Four Corners Group, a well-known business solutions agency, revealed the changing dynamics of the father-child relationship and...
Coca Cola rolls out “pop-up” parks in Amsterdam
By Ufaq Ashfaque
Coca Cola launched yet another exciting new outdoor activation, promoting their ‘roll out happiness’ campaign in Amsterdam. The campaign was launched by...
The ‘meatiest’ ad in for the ‘meaty eid’!
By Zulfiqar Ali Sajwani
Advertisers are getting more and more creative day by day. With most of the ad spaces already being cluttered, they have...
What Marketers Need to Know About China
By Hassan Wasti
As everyone in the world is experiencing financial crisis and an economic dip, China has surprised others with its rise in living...
14th August: Top 10 TV Media Advertisers
By Hassan Wasti
14th august 2013 was a day when brands got the opportunity to express their patriotism by showcasing how their products best defined...
Top 5 people who can judge MasterChef Pakistan
The reality cooking show MasterChef, which originated in United Kingdom in the 1990s, was revived in 2005 by British Broadcasting Corporation (BBC) before travelling...
Australian Food Festival Well flagged!
By Zulfiqar Ali Sajwani
Australian advertising agency WHYBINTBWA came up with an ‘out of the box ’ way to advertise the Sydney Food Festival.
Fusing the...
Coke Studio – A success story…till Season 6
What’s the first thing that comes to mind when one says, Coke Studio? Well, the person who thinks of Coca Cola wins. But what...
F1’s Night Race turns ethical
As the dust settled on the street circuit of the Formula One SingTel Singapore Grand Prix on Sunday, after watching Red Bull's Sebastian Vettel...
Diesel redesigns Burqa: Genius or Madness?
They say there is a fine line between genius and Insanity. Medical science has also proved the genes for both traits to actually be...