L’Oreal Paris’ Bridal Week 2013 – Round up

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The revolutionary omen Pakistan Fashion Design Council (PFDC) along with its principal endorser L’Oreal Paris has concluded the Bridal Week 2013.

L’Oreal Paris’ Bridal Week is considered to be the most happening and credible source to define the contemporary and traditional Pakistani Bridal fashion, and make-up trends.

The first day opened with the most-anticipated couturier from Hassan Sheheryar Yasin (HSY). HSY dazzled the ramp with his iconic fashions sense and breathtaking designs For his third consecutive appearance on the prestigious event.

The collection by HSY which was named ‘A Tribute’, was literally a tribute paid to the independence, beauty and confidence of women featuring three of the most aspiring and gorgeous women of Pakistan fashion industry; Vaneeza, Mehreen and Reema.

The three ladies were also the collection’s inspiration and showstoppers for the three segments they represented.

HSY’s collection emphasized strongly on silk velvets, delicate chiffons and the hand woven jacquard which combines to create a look that is both luxurious and lavish.

HSY collection incorporated the use of three strong color themes which were showcased during three individual segments on the ramp; classic HSY Rouge, the daring midnight blues and the fresh luminous corals with hues of bright and oxidized gold.

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Deena Rahman presented her collection inspired by the, ‘Old World Memories and other Inherited Objects’.

The presentation from Deena was designed on velvet, kamkhab, chiffon, net and pure cashmere represented through a pastel color palette based in pops of purple, black and red.

The collection featured a unique take on embellishments, mixing many different mediums together to create distinct yet interesting textures.

L’Oréal also presented a Professional Hair Trend Show in association with INOA technology. EXIST made its debut on the PFDC podium with ‘The Masterpiece’, showcasing men’s wear.

Élan also made its lavish appearance with a shorter length and modern cut bridal collection, ‘The Sultanate Collection’.

The event was ornamented by Libas Style Awards, Sania Maskatiya’s exhibition and a showcase by Ali Xeeshan with his presentation of ‘Jageer’.

The final day featured the wcollection of Pakistan’s top designers like Zara Shahjahan, SAAI by Sahar Atif, Nomi Ansari, Asifa & Nabeel, Sana Safinaz and the House of Kamiar Rokni.

The day closed with a dance performance by a Salman Khan lookalike that had everyone glued to their seats.

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Designer duo, Sana Safinaz showcased a remarkable collection of traditional ensembles with a twist, putting life back into desi weddings. The duo experimented with a variety of fabrics, colours, prints and cuts and had a modern reinterpretation of the traditional sari.

However, The finale belonged to The House of Kamiar Rokni. Titled ‘The Orientalist’, the collection was inspired by the glory and fascination that captivated the West when they first encountered the exotic East.

The show opened with velvet shirts and thick khaddar dupattas, going on to show organza palazzo pants, duchess sleeves, and heavy work. The collection had a very international and edgy appeal to it.

PFDC Spokesperson Sara Shahid made a fantastic ‘thank you’ speech, which concluded the three-day fashion showcase and congratulated the PFDC Executive Committee Chairperson Sehyr Saigol on the completion of 26 years of Pakistani fashion magazine, Libas.

The L’Oréal Group is the world’s largest cosmetics and Beauty Brand, with its registered office in Paris. It has been holding its fashion show in Pakistan for three years now.

The company is one of the major names in the world and its active participation in Pakistan is a principle support to the fashion industry. The company has 72,640 employees with a declared total asset of €29.53 billion last year.