Domination of Cricket on TV

Domination of Cricket on TV

By the time Muhammed Irfan takes his first wicket, a person sitting in fornt of his television set is subconsciouly hit by numerous advertising...
COCA COLA HAI YAQEEN CAMPAIGN

COCA-COLA HAI YAQEEN CAMPAIGN

Coca-Cola launched the local adaptation of its global “open happiness” and “reasons to believe” campaign by amalgamating the two to give a patriotic appeal....
Q and A with Shamaeel Ansari

Q & A with Shamaeel Ansari

Shamaeel Ansari, famous Pakistani fashion stylist and designer, sheds light on the ever-booming fashion industry of Pakistan and more specifically on the role of...
The Legend Leads

The Legend Leads

Synergyzer sits down with EBM ' s brand whiz Mr. Shakeel Akram, Marketing Manager, and Mr. Zahid Iqbal, Group Brand Manager, to talk about...
The Evolution Of Corporate Lifestyle in Pakistan

The Evolution Of Corporate Lifestyle in Pakistan

In the last decade or so, lifestyles in Pakistan have been changing rapidly. Be it the influx of new housing schemes and gated communities, modern...
Future of Pakistani Fashion

The Future of Pakistani Fashion on Social Media

Pakistani fashion has come a long way in the last 5 years. From being limited to local magazines and newspapers, our fashion brands now...
Rise of Urban Consumer

The Rise of the Urban Consumer

There is a major shift in consumer spending in the urban retail environment, in recent times. The question that comes to mind is that,...
Power of Print Media

The Enduring Power of Print Media

As history has been apt in conveying, the printed word has been used as a weapon and a shield time and again. In the most...
Gala Goes Literal

Gala goes literal in its ads

The new campaign ‘Mere des ka biscuit Gala’ successfully made its mark in the mind of the consumer. Whether the mark was positive or...
Monkey Peel

Monkey Peel, a grave trouble or success

Karachi, 2013: Omore, the renowned ice cream brand of Engro Foods recently launched its new product, Monkey Peel targeting the young ones. The promotional...
Closeup Pakistan

Close Up: Closing up in Pakistan through Viral Saeen

Close Up – isn’t it that Indian Brand? Contrary to this eminent misconception , close up is as much Pakistani as Glaxose D, Brooke...
Pampers Pakistan

Pampers Pakistan: The Dancing Stars Campaign

P&G launched Pampers in Pakistan in August 2000, allowing Pakistani consumers to benefit from this globally renowned product. Almost every year Pampers conduct a...
Dear Telcos Companies Push Messages Turn People Off Not On

Dear Telcos Companies, Push Messages Turn People Off, Not On.

By Momina Khan Dear Telco Giants,  We know you are aware of the fact (and are probably making the most out of it) that those days...
First Youtube Music Awards

First YouTube Music Awards disappoint critics

YouTube hosted its first LIVE music awards last night which was live streamed over the internet worldwide. Although the effort was much appreciated, a...
Seven Superb Social Apps By Warid Telecom

Seven Superb Social Apps By Warid Telecom

By Zoya Anwer The telco giants in Pakistan continue to fight the market share war with countless offers and packages; Warid – the telco brand...
PringIt

Pring:The Everyman’s Social Network – I

You don’t draw the attention of Red Herring, a leading global magazine on technological innovations, unless you are as promising as Google, Facebook, Twitter,...
Burger King hits Karachi Town

Burger King hits Karachi Town

JULY 14, 2013 – World's renowned fast food chain Burger King is set to arrive in Karachi, as posted onExpress Tribune and several other...
Pepsi Smash Pakistan

Pepsi Smash Pakistan- A Farhad Humayun Production

The cola companies in Pakistan have apparently brought in a new tradition to market their brands; this trend is to act as a platform...

Jobs 2013 Movie Review: The Apple of discord

“Being the richest man in the cemetery does not matter to me. Going to bed at night saying we have done something wonderful, that...
3G Launch and Implications

3G – Launch and Implications

What is 3G? Well, 3G stands for third generation wireless technology. It enhances the cellular service experience such as multimedia, high speed mobile broadband,...