The Rise of the Urban Consumer
There is a major shift in consumer spending in the urban retail environment, in recent times. The question that comes to mind is that,...
The Enduring Power of Print Media
As history has been apt in conveying, the printed word has been used as a weapon and a shield time and again.
In the most...
Gala goes literal in its ads
The new campaign ‘Mere des ka biscuit Gala’ successfully made its mark in the mind of the consumer. Whether the mark was positive or...
Monkey Peel, a grave trouble or success
Karachi, 2013: Omore, the renowned ice cream brand of Engro Foods recently launched its new product, Monkey Peel targeting the young ones. The promotional...
Close Up: Closing up in Pakistan through Viral Saeen
Close Up – isn’t it that Indian Brand? Contrary to this eminent misconception , close up is as much Pakistani as Glaxose D, Brooke...
Pampers Pakistan: The Dancing Stars Campaign
P&G launched Pampers in Pakistan in August 2000, allowing Pakistani consumers to benefit from this globally renowned product. Almost every year Pampers conduct a...
Dear Telcos Companies, Push Messages Turn People Off, Not On.
By Momina Khan
Dear Telco Giants,
We know you are aware of the fact (and are probably making the most out of it) that those days...
First YouTube Music Awards disappoint critics
YouTube hosted its first LIVE music awards last night which was live streamed over the internet worldwide. Although the effort was much appreciated, a...
Seven Superb Social Apps By Warid Telecom
By Zoya Anwer
The telco giants in Pakistan continue to fight the market share war with countless offers and packages; Warid – the telco brand...
Pring:The Everyman’s Social Network – I
You don’t draw the attention of Red Herring, a leading global magazine on technological innovations, unless you are as promising as Google, Facebook, Twitter,...
Burger King hits Karachi Town
JULY 14, 2013 – World's renowned fast food chain Burger King is set to arrive in Karachi, as posted onExpress Tribune and several other...
Pepsi Smash Pakistan- A Farhad Humayun Production
The cola companies in Pakistan have apparently brought in a new tradition to market their brands; this trend is to act as a platform...
Jobs 2013 Movie Review: The Apple of discord
“Being the richest man in the cemetery does not matter to me. Going to bed at night saying we have done something wonderful, that...
3G – Launch and Implications
What is 3G? Well, 3G stands for third generation wireless technology. It enhances the cellular service experience such as multimedia, high speed mobile broadband,...
10 Interesting Confessions On Pizza
Pizza is by far the most ordered food item for take-away and online home delivery. But what is it about Pizzas that keeps us...