F1’s Night Race turns ethical
As the dust settled on the street circuit of the Formula One SingTel Singapore Grand Prix on Sunday, after watching Red Bull's Sebastian Vettel...
Diesel redesigns Burqa: Genius or Madness?
They say there is a fine line between genius and Insanity. Medical science has also proved the genes for both traits to actually be...
Thinking of Poondi?: ‘Kuch Khaas’ launches ‘Nazrein Neechay’
According to a an involuntary research conducted by unsuspecting people standing on a street, 90% of men exhibit a strange habit of dutifully staring...
Top Businessmen of Pakistan
If you ever tried to count the richest men in Pakistan, quite a few politicians must have come to your mind. Very few people...
Farid’s: A Branded Opportunity for Brands and Consumers
By Marium Ashfaq
Have you still not heard anything about the grandeur or utility of Farid’s?
Every newspaper, magazine, website or blog has managed to post...
14TH Street Pizza: A Big Cheesy Affair
By Areej Aka
It took no small amount of courage for 14th Street Pizza Co. to introduce the 20-inch hand tossed pizza in Pakistan for...
Top Brand Endorsers of all Time!
By Hassan Wasti
Endorsements have become a trending practice for brands and celebrities. It is a win win situation for everyone as celebrities score multi-million...
Animated Characters V/S Celebrities: Who is Better?
By M. Ejaz Ahmed
They look, walk and talk like real actors, or perhaps even better. With these stars, there are no contentious contract negotiations...
Is Social Media turning you into a Narcissist?
By Zulfiqar Ali Sajwani
Every one of us in our entire lifetime, must have stood in front of a mirror and said, “ Hey you...
Stoneage: A social media Wreckage
Local urban fashion brand Stoneage has recently launched its Winter Collection for 2013 on social and OOH (Out of Home) Media.
As some are awestruck...
Pring: Everyman’s Social Network
By Ghalia Mirza
You don’t draw the attention of Red Herring, a leading global magazine on technological innovations, unless you are as promising as Google,...
15 must-have Android Apps and Games of 2013
Android touched 1 billion activations, last month. This made android the most used operating system for Smartphones on the planet, in comparison to iOS...
Hum TV: The Bold But Not Very Acceptable
By Zoya Anwer
We all are well aware of the threats posed by cyber crimes but did we ever hear about cyber criminals who had...
Global Consumerism: We are more alike then different
“Appreciate the similarities, embrace the differences”.
The planet has more than 7 billion human habitant, spread all across the horizon in all directions. We all...
The ugly truth of how to get famous
Of all the things human beings have craved throughout time, fame remains to be on top amongst money, attractiveness and maybe power. History has...
Top 10 TV Media Spenders – Eid 2013
By Zulfiqar Ali Sajwani
Pakistan is a nation with festivity and traditions in its genes. Throughout the year, we are continuously looking for the slightest...
BRAND ENDORSEMENT: A TWO EDGED SWORD
By Hurmayn Shah
These days, there is continuous debate if “celebrity endorsement” really contributes to building brand image, or is it just another approach to...
Brand activation – an integral part of campaigns
By Zulfiqar Ali Sajwani
Gone are the days when consumers used to observe a billboard or enjoy a TVC and bang, the buying decision was...
Hardee’s – is subtlety dead?
By Momina Khan
The other day in Karachi I was passing by Shah-re-Faisal when I came across some billboards that seemed quite…well, bold. It took...
Ramadan: A Battle Ground for Brands
By Hassan Wasti
The month of Ramadan was packed with lavish commercials featuring extravagant iftaris and special deals that were just too good to give...