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Coca-Cola Slims Down and Spotify’s up!
By Anum Saeed
JULY 9, 2013 - Coca-Cola came up with a slim line 250ml can in the UK and co-branded with Spotify, attracting consumers...
Nando’s brings Ramadan deal
By Ufaq Ashfaque
KARACHI, JULY 9 – Pakistan’s popular chicken expert Nando’s is now looking ahead to capture the market during the festive month of...
Spurring negativity: SCB Celebrating 150 years in Pakistan
By Ufaq Ashfaque
Standard Chartered Bank is a popular name in the banking industry. They have been targeting both consumer and corporate banking and offering...
Stoneage Jeans: Unzipped
Babar Rashid Khan, Associate Vice President - Strategy and Creative, StoneAge Jeans Co., tells us how the company has retained its positioning as the...
Dark Marketing: To do or not to do
Dark Marketing, as sinister as sounds, is not that bad. It is a term used to refer to way of marketing, brand building and...
Samsung gives a new face to the ‘cost-effective’ android phone market
By Rasheeda Sohail
Galaxy Star is the cheapest Android phone from a reputable company like Samsung. The most unique aspect of the phone happens to...
Unpixelating The Digital Sphere
Where there are more than 30 million internet connections in the country, according to an estimate by the Internet Service Providers Association of Pakistan...
Telenor launches Mini Budget offer
By Ufaq Ashfaque
JULY 8, 2013 – The Norway-based telecom giant Telenor launched an exciting offer 'Telenor Talkshawk Mini Budget', for their Pakistani customers.
It is...
J&J Launches Innovation Center in Boston
By Ufaq Ashfaque
The world’s leading child care brand Johnson & Johnson (J&J) launched its innovation center in Boston. The center was on the agenda...
Dell entering the smart watches industry
By Ufaq Ashfaque
Dell, the world’s global computer hardware giant is looking forward to way for creating and establishing name in the Smartwatches industry and...
National Ketchup enter Ramadan
By Ufaq Ashfaque
JULY 08, 2013 - Pakistan ' s popular condiments brand National Ketchup spurs paparazzi with its new, exciting advertisement.
Their new slogan...
DellBerry: Could this be real?
By Ufaq Ashfaque
JULY 8, 2013 – Blackberry could use the support of Dell and vice versa, should both the brands invest into creating a...
The Forbidden Love of Turkish Drama Serials
Not long ago, Pakistanis gaped at their television screens as they saw flawless beauties speaking Urdu in a most disturbing manner, with their lips...
Toyota launches Innova Chrome edition
By Anum Saeed
With the successful launch of Toyota Innova in the country, Toyota launched yet another exciting automobile that has gained momentum and hype...
Attributes Of A Successful Brand
Apple, Facebook, Google, Pepsi, Nestle, Marlboro. Everybody, literally everybody knows these leading brands. These giants have been catering successfully to the needs of the...
Dew sets to give consumers a VIP experience
By Ufaq Ashfaque
Mountain Dew launched an online campaign named‘fuel the tank’ to further enhance the product experience and engage consumers.
Mountain Dew users can show...
Wal-Mart halts expansion in India
By Ufaq Ashfaque
INDIA, July 7 – World’s largest retail grocery chain Wal-Mart cut out plans to expand in India. Reuters confirmed sources that the...
NAVIGATING AIRWAVES
“The ability to listen has the most retention, and radio spots should be produced creatively and exclusively for radio, and should not just be...
Haleeb Foods: Entering the Profit Phase Again
Haleeb Foods, the company which has been prominentlyabsent from the market, recently made a comeback but not with its signature brand Haleeb Milk but...
Junaid Jamshed introduces Eid Collection 2013
By Ufaq Ashfaque
Junaid Jamshed (J.), a popular Pakistani clothing giant, is pacing to launch its Eid Collection in the month of Ramadan. This clothing...