As the market leader in q-commerce in Pakistan, Airlift has amassed significant market
intelligence on user behaviors. Leveraging the wealth of data, Airlift has entered into a strategic partnership with Morinaga, a renowned Japanese manufacturer of milk, nutrition and dairy products with global presence.
As part of the strategic partnership, Airlift will offer in-app advertising and platform visibility solutions to assist Morinaga with its winning q-commerce strategy on the platform. This is a key part of Airlift’s strategy to monetize search and visibility features. In addition to engaging in paid advertisements on the Airlift platform, Morinaga will provide supply directly – this is a key part of the partnership strategy to improve stock availability for customers on the platform.
“In the milk, nutrition and dairy category, our 30-minute delivery offering is proving to be an incredibly strong product-market fit – customers value the convenience aspect of getting high-quality products delivered quickly and seamlessly,” said Meeran Sheikh, Large Markets and Ads Platform Lead at Airlift.
In the nutrition category, Morinaga has built a leadership position. On supply-side integrations, Airlift’s strategy is built around entering into strategic partnerships with category leaders to improve assortment and stock availability for customers.
“At the very core, Airlift views Q-Commerce as a supply chain business – supply-side integrations are a core part of our strategy to bring a distinguished offering to our customers,” said Syed Ismail Ali, Large Markets Partnerships Lead at Airlift.
When most of our time is spent in front of the screen in today’s world, it becomes crucial to spend some time with your children. Since the choice of content on the screen is different for children and adults, it becomes difficult to watch the same things together. But this shall not stop you from having some fun with your kids. So, today I’m sharing a list of Netflix shows you can watch with your children on the next weekend binge.
1. Nailed It
Nailed It is a baking show where three contestants are trying to create edible masterpieces in hopes of getting $10,000 and a trophy. This show is light, fun and celebrates failure with a bang which feels like a breath of fresh air.
Image source: https://www.thewanderersclub.co.za/
2. A Series of Unfortunate Events
Based on a famous novel, this shows stars, Neil Patrick Harris in a starring villain role. A family adventure where three orphans continuously find ways to outsmart their evil opponents trying to snatch away their inheritance. This show will keep you on the edge of your seat while you enjoy a roller coaster of emotions.
Image source: facebook.com
3. Jurassic Park: Camp Cretaceous
If you grew up watching Jurassic park installations, then this show will bring back all the memories. A fun animated series where the kids are trying to run away from the havoc caused by the dinosaurs on the island will keep you entertained and hooked.
Image source: youtube.com
4. Anne With an E
Anne is a 13-year-old trying to seek love and acceptance in the world where she is an orphan. She is spirited, bright, and imaginative who wants nothing but love from the people around her. The show offers themes such as resilience and anti-bullying and will teach your kids a thing or two about kindness.
Image source: imbd.com
5. The Great British Baking Show
This is another fun baking show which is perfect for your kids if you want them to develop an interest in cooking and baking. The cute and full-color aesthetics are a plus with lots of entertainment.
Image source: https://www.liverpoolecho.co.uk/
6. The Boss Baby: Back in Business
If you and your kids love Boss Baby, then start watching this spin-off Netflix series. The show features the same Boss baby and cranky toddlers who are trying to make an impact in the baby world.
Image source: https://www.filmaffinity.com/
7. Our Planet
Teach your children a thing or two about science in this fun documentary. The documentary shows the impact of climate change on living creatures.
Image source: https://www.penguin.com.au/
8. The Worst Witch
A girl finds herself in the school of witches and must learn everything to navigate the complexities of teen life.
Image source: netflix.com
Let us know your favorite Netflix children’s shows in the comments below.
Stay tuned to Brandsynario for the latest news and updates.
Be it a no-non-sense girl like Shiza from Azmaish or an ultimate obedient girl like Khirad from Humsafar, almost all of them had their parents’ health linked to their marital status in Pakistani dramas.
Pakistani dramas & a weird concept
The takeaway from these dramas gets embedded in the minds of the audience. As a result, the parents start believing that if their daughters didn’t get married or chose divorce, they would get heart attacks or will die. Similarly, girls begin to believe themselves as helpless because they cannot even choose to get out of toxic relationships or say not to red flag proposals for they are afraid of ruining their parents’ health.
Let’s highlight some of the dramas which showed this:
Azmaish
The antagonist in the drama, Shiza played by Yashma Gill, is a character who ensures that she gets what she wants. Even if it is about getting her father to agree to her boyfriend, or getting her stepmother slapped by her father, she can do it all. But when her boyfriend turned fiance says “no” four days before the wedding, her father got a heart attack. After that, the same Shiza agreed to get married to someone she did not like because her father asked her to.
Moral: You can save your father by getting married to someone you do not like.
Remember Ajiya? Of course, you do. Considering Suno Chanda got an unnecessary second season, there is not a chance that Pakistanis would not remember its characters. The drama showed two cousins who did not see each other as spouses but because their grandfather asked them when he was extremely ill, saying no would have resulted in ‘immediate death’, they had to say yes.
Moral: You saying no could potentially lead to someone’s immediate death.
Image Source: IMDB
Ishqiya
Featuring Hania Aamir, Feroze Khan, and Ramsha Khan, the drama showcased a girl who had been in a 4-year relationship. But when her issue of marriage was raised, so was the issue of how her father was ill, and that they couldn’t afford to upset him. Moreover, even when she did get married to the person he wanted her to, she could not reveal her past because she was afraid that she would get divorced. And if she got divorced, it would mean that her father won’t survive.
Moral: Break promises to your boyfriend, because following through could kill your father
Image Source: YouTube
When we keep watching Pakistani dramas, the morals from every interaction begin translating one way or another in our daily lives. As a result, we see parents all around us talking about how their main purpose in life is getting their daughters married. And any problem in achieving the purpose would lead to a heart attack. Constantly seeing this in dramas, and hearing their parents talk about it, girls also are not able to exercise their agency when it comes to their marriage.
Stay tuned to Brandsynario for the latest news and updates!
Covid cases are on the rise yet again! Face coverings are being recommended for use on a widespread basis. Depending on where you live, it may be compulsory to wear a face mask on public transport and in some public spaces, so this has become an essential part of everyday life. Meanwhile, with COVID it seems like masks are here to stay as they are a prerequisite to protecting yourself.
However, if you wear glasses, you’ve probably run into the issue of your glasses fogging up when you’re wearing a face mask. From constantly wiping your glasses throughout the day, to moisture causing them to slip down your nose — we understand how frustrating this added stress can be. So to help, we are sharing top tips and tricks for keeping your glasses fog-free below.
A tightly fitting mask is the first thing that you need to check for. Not only does this help to keep you protected against any airborne particles, but it also stops too much breath from escaping and fogging your lenses. For the best fit, your mask should be snug against your nose and cheeks, and there shouldn’t be any slack or gaps for the air to escape. If your mask is not tight enough when you first put it on, try tightening the straps for a secure fit or opting for a smaller size.
Image source: insider.com
2. Breathing Pattern
Instead of fiddling with your mask and trying to adjust it, you might find that changing your breathing helps just as well. To prevent your glasses from steaming up, try to push the air downwards when you exhale. It might take a bit of getting used to, but once you’ve got the hang of it, it’s a pretty simple solution.
Image source: the guardian.com
3. Antifog Spray To The Rescue
A number of commercially available antifog sprays can coat your glasses with a see-through film that keeps fog from forming. Many are formulated for use on eyeglasses, personal protective equipment, swim goggles, and diving masks.
Look for a brand that won’t damage protective coatings on your eyewear. Steer clear of sprays made to defog auto headlights, These products aren’t intended for use close to your eyes and skin.
Image source: thriftyfun.com
4. Skin Safe Tape
If your skin isn’t too sensitive, you may find that a slender strip of skin-safe adhesive tape will keep your mask in place and seal the upper edge to prevent misting of your glasses.
Some people have had success with athletic tapes, which are meant to be used on the skin. You could also try an adhesive bandage.
Image source: insider.com
5. Invest In Antifog Lense Cloth
After cleaning your lenses, you could try going over them with an anti-fog lens cloth. These are specifically designed to repel condensation from your lenses to help prevent them from steaming up.
Gaming is an activity that can bring out competitiveness from inside us. It is an activity that got quite popular during the pandemic. People were forced to be indoors so they had to resort to alternate activities. Instead of roaming outside, you could see millions of gamers roaming online. Where there is gaming, there will be a gaming setup, Even if you are not building a whole rig, you might want to get some headsets. They are essential for gamers as they provide a more immersive environment.
That said, let us check out the best ones in Pakistan. Some of them may not be the cheapest ones out there but they are worth the investment. The sound is so accurate, you may even hear enemy footsteps from the next map! Yes, that is how good they are. So, what are these headsets that seem quite brilliant?
This is one of the most robust headsets out there. Not only are they lightweight, but they offer maximum immersion while gaming. They rest comfortably on the head and they provide flawless sound. You can easily last quite a long time on this pair. SteelSeries knows how to make impressive headsets and they cost around Rs. 15,000/-
Image Source: steelseries.com
2. Redragon Ares H120
Of course, we cannot mention gaming headsets and leave out Redragon. They provide some of the best options in a budget range. This means that you can go for a premium feel at a lower price. However, when it comes to sound, they are no less impressive than their competitors. If you listen closely, you might be able to hear your teammates breathe. They cost around Rs. 2,500/-
We cannot mention a particular one because their entire range is good. A4Tech releases quite a few products, including PC mouse and keyboard. If you want a good RGB version of the headsets, you can always check out the A4Tech series. They provide ease of access because they are lightweight and durable. They cost between Rs. 12,000 to Rs. 14,000/-
Image Source: bloody.com
4. Corsair HS50
This can be considered the perfect headset for gaming. Not only is it durable, but it blocks out sound at quite a distance. Your teammates will not be able to hear that dog barking in your neighborhood and neither will you. They have a stylish design with a minimalistic feature. Put them on and try them out before you invest in them. However, they seem like they are worth it. The price is Rs. 14,700/-
Here, we have yet another titan of the gaming industry. They provide accessories to gaming that are quite impressive. The Logitec G29 is a driving set that every gamer yearns to have. So, if they are that brilliant, they are not bound to lag behind in the domain of headsets either. Check out their G-series if you want something quite long-lasting and comfortable.
A hot cup of tea not only satisfies your cravings, but it also help you survive long and tiring day; feeling just awesome.
Tea addicts are constantly in search of new tea flavors!
1. Doodh Patti
As cool winds blow in the city, Karachities run towards chai places to get the famous ‘pathan ki chai’ which we all are head-over-heels for! This type of chai is milkier in taste and texture compared to a normal cup of hot tea.
2. Karak Chai
Monday blues get the best of every Pakistani, especially during winter! Our relationship with our cozy beds and warm blankets make it even harder to get up for work or school.
Thus, what’s a better way to kick start our brain and plan an entire day ahead with a hot cup of ‘Karak Chai’! With more ‘patti’ and less milk, this is the best chai for winters to take away the tiredness of the entire day.
3. Kashmiri Chai
Originated from Kashmir, the pretty pink chai with ‘Pista’ crushed toppings with quite a delicate delicious taste than others is great during winters.
One of the most common pastry to go with Kashmiri chai is called naan khatai – a type of shortbread cookie with brown sugar caramel baked on top – a classic Kashmiri combo.
4. Elaichi Chai
The elaichi flavored tea has a strong, unique taste with aromatic fragrance which takes off your tiredness and laziness making your day bearable. It’s healthy, delicious and quite soothing in winters.
5. Ginger Tea (Adrak Wali Chai)
Ginger tea aka ‘adrak wali chai’ warmings spicy flavor can be used for savory and sweet and refreshes your mind after an exhaustive day at work. Moreover, protects from catching a cold and boosting the immune system.
6. Chocolate Tea
Tea addicts with a special place in their heart for chocolates will love this one! It’s a mixture of both the things they crave for, hot chocolate with tea is what their soul has been starving for a long time now.
7. Green Tea
With the on-going weather in Karachi, green tea will not only be a soothing drink during the monsoon spells but will also help to digest food after heavy junk meals.
Which tea is your favorite? Tell us in the comments below.
Happy monsoon season! Stay tuned to Brandsynario for more news and updates.
Samsung is known for its crazy collaborations with other places and this time it’s the least expected place: Starbucks! The coffee-churning, every white person’s dream place has partnered with the tech geniuses to create funky covers and a Buds case that we can not get over. Are you excited to see them? Well, we’re more than excited to show them to you.
There isn’t a particular reason behind the collab. It appears Samsung likes to shake things up from time to time and this is just one of those bouts. If you remember, last it was the collaboration with Pokemon that made the headlines.
Image Source: Techtimes
Now Starbucks isn’t a place to go to when you’re craving actually good coffee but Starbucks logo and merch has still got it. This latest collab is genuinely covetable for many, here’s why.
The Collaboration
The collaboration between the two includes branded cases for Galaxy s22 lineup and also two types of cases for the Galaxy buds. One of them is dark green with the Starbucks logo on it which is kind of meh. However, the other one is the cutest thing ever. They’ve made a small tiny white mug out of the buds case with a Starbucks logo on the front and the perfect latte art on top.
Image Source: Verge
How. adorable. is. this? Can you fathom this? We can not either. Unfortunately, all good things like these ones are only available in South Korea. The price hasn’t been revealed as of yet but we have a feeling it’s going to cost a lot to have this collaboration in your hands.
Is It Impractical?
Who said cute things were not impractical? But jokes aside, the mug definitely is impractical. If previously the case could fit inside your jean pockets with force or you could put it inside a small bag or a clutch, this one will definitely not. However, someone pointed out on the internet that if you’re a big bag person, this will help.
Image Source: Tech Times
Why? Because most people treat their big bags like a blackhole. Keep putting stuff inside and then it gets lost. So in case you’re like that, if you put this mug inside it will never get lost. You will always be able to find it!
Are you looking to be healthy this summer? Here are three low-carb meals that are simple and tasty. They’ll leave you satisfied and will help you control your carb cravings.
Cauliflower mac and cheese
Image Source: Damn Delicious
Mac & cheese is a favorite, but it’s not the best pick for a low-carb meal. However, cauliflower is an excellent replacement for macaroni. Even though the flavor is different, it will satisfy you and leave you wanting more of this nutritious, low carb dish.
INGREDIENTS
200g macaroni
1/2 (about 680g) cauliflower, cut into small florets
20g butter, chopped
1 large onion, finely chopped
1 1/2 tablespoons plain flour
1 1/2 cups (375ml) milk
1 cup (100g) coarsely grated cheddar cheese
1/2 cup (70g) sliced pickled jalapeños
1/4 cup (20g) breadcrumbs
1/4 cup (20g) grated parmesan
METHOD
Preheat the oven to 200°C (180°C fan-forced). Cook the macaroni in plenty of boiling salted water for 2 minutes less than it says on the packet, adding the cauliflower for the last 4 minutes of cooking. Drain and transfer to a large bowl.
While the pasta cooks, melt the butter in a saucepan over medium heat. Add the onion and cook, stirring, for 3 minutes or until soft. Stir in the flour for 1 minute or until the mixture bubbles. Remove the pan from the heat and gradually whisk in the milk until smooth. Return to medium heat and simmer, stirring, for 2 minutes or until the mixture boils and thickens. Stir in the cheese until it melts. Season with sea salt and freshly ground black pepper.
Stir the sauce through the pasta and cauliflower, then spoon the mixture into a large baking dish or six individual dishes. Scatter the jalapeños on top. Combine the breadcrumbs and parmesan in a bowl, then scatter over the top as well. Bake for 30 minutes or until the top is golden and crisp.
Zucchini noodles
Image Source: Healthy Recipes Blog
Zucchini is a wonderful replacement for noodles. It tastes fresh and gives you the impression that you are eating genuine noodles. If you reside in Karachi and have visited Evergreen Café, you would be familiar with this dish. This recipe tells you how to prepare it on your own.
INGREDIENTS
16 oz. Zucchini noodles
2 tbsp. extra-virgin olive oil
Kosher salt
Freshly ground black pepper
Pinch crushed red pepper flakes
Freshly grated Parmesan, for serving
DIRECTIONS
Preheat oven to 425°. Place noodles on a large baking sheet and toss with oil, salt, pepper, and pinch of red pepper flakes. Roast until tender and golden in spots, 10 minutes.
Serve noodles warm with Parmesan.
Keto Cereal
Image Source: Delish.com
This cereal is delicious and packed with nutrients that will leave you feeling energized.
INGREDIENTS
Cooking spray
1 cup almonds, chopped
1 cup walnuts, chopped
1 cup unsweetened coconut flakes
1/4 cup sesame seeds
2 tbsp flax seeds
2 tbsp chia seeds
1/2 tsp ground clove
1 1/2 tsp ground cinnamon
1 tsp pure vanilla extract
1/2 tsp salt
1 large egg white
1/4 cup melted coconut oil
DIRECTIONS
Preheat oven to 350° and grease a baking sheet with cooking spray. In a large bowl, mix together almonds, walnuts, coconut flakes, sesame seeds, flax seeds, and chia seeds. Stir in cloves, cinnamon, vanilla, and salt.
Beat egg white until foamy then stir into granola. Add coconut oil and stir until everything is well coated. Pour onto prepared baking sheet and spread into an even layer. Bake for 20 to 25 minutes, or until golden, gently stirring halfway through. Let cool completely.
Zombie shows have a weird attraction for me. It could be the fact that the human body doesn’t die. Or it could be the character development shown most of the time when someone has to put down a loved-one-turned-zombie. Or it could be the survival tactics the characters have to employ during apocalypse. Whatever the reason be, we love it. So, it is a blessing if you find them in the form of Netflix shows.
Let’s list down a few of those Netflix shows, shall we?
1. Kingdom
A South Korean show, Kingdom became extremely famous even amongst those people who do not like the Korean wave. It has no hint of romance but jealousy and revenge are the foundation of the show making it the most favourite of numerous Pakistanis as well.
2. iZombie
The plot in iZombie defied the markers of what attracts me the most. The show was about how the zombie retained her consciousness and was striving to adapt to the human-zombie lifestyle.
Did she? Or did she lost it? Watch and let us know too!
3. Z Nation
Z Nation is about a band of travellers who meet at different points and now, strive to survive. Just like the Walking Dead, but this one brings a comic touch to the serious story.
4. Sweet Home
Another South Korean show that was a hit in Pakistan as well the moment it got released. Sweet Home is only one season long as of yet and shows the struggle of a boy as he fights the monster in himself.
Others in his group also fight their own monsters all the while fighting the zombie monsters emerging. The most scary part about this one is that people would turn into zombies without being killed first.
5. Van Helsing
What zombies, what vampires, what history, what magic? Let’s pool it all up and do it in a way that everyone loves. Et voila, we have Van Helsing! Not only will you love the main character, Vanessa, but you will also fall for her daughters and how they overcome their personal and supernatural differences to work together.
Give all of these a watch and let us know which one you liked the best. And if you know shows that can qualify for this list, let us know.
Stay tuned to Brandsynario for the latest news and updates!
BenchMatrix has successfully facilitated Standard Chartered Bank Pakistan (SCBPL) in the installation and implementation of its RiskNucleus® GRC, with the goal to digitize the Bank’s compliance risk management processes.
The implementation of this comprehensive solution will assist Standard Chartered in holistically managing compliance processes and ensure regulatory compliance. The solution is a well-integrated system that allows risk managers to effectively assess and monitor identified risks and controls within the organization. The solution includes modules for management of regulatory change, risk assessment, regulatory correspondence, review observations and overall consolidated risk calculation, while enabling cross modular linkages and comprehensive functionalities.
Commenting at the occasion Mr. Rehan Shaikh, Chief Executive Officer, Standard Chartered Pakistan said, “Our unwavering focus on managing risk and continued investment in building controls in an era of digitization and automation has led us to actualize this deployment. We are hopeful that the implementation of this comprehensive yet simplified solution will help the Bank grow its business sustainably, whilst effectively managing compliance processes and regulatory expectations.
On the occasion Taimur Kaleem, CEO of BenchMatrix, Pakistan said, “I would like to congratulate both teams on successful completion of the project. RiskNucleus® GRC will help to reduce the overall cost of compliance, fulfil regulatory requirements and eradicate operational gaps through automation of the Bank’s robust compliance framework.”
RiskNucleus® GRC solution is a web-based, modular fully configurable and integrated application that streamlines the process of Governance, Risk and Compliance, according to the organization’s needs.
BenchMatrix is now one of the leading solution provider for Governance, Risk & Compliance solution, serving almost 60+ clients globally with offices in Canada, KSA, UAE, Bahrain, Kuwait & Pakistan. It implements all its products with efficiency to ensure accelerated deployment timelines, owing to a vastly experienced staff in both, banking operations and project implementations globally.
Lahore – 28th June 2022: Bagallery Glam Fest successfully hosted Pakistan’s biggest beauty and fashion exhibition over the course of the weekend, closing on a high note on 25th and 26th June 2022 at Lahore Expo Center. The response lived up to what organizers were expecting and the event truly gave visitors a one-of-a-kind, seamless shopping experience.
The highlights of the event were; more than 120,000+ visitors, 1.5Mn+ pictures, stories & videos taken and shared, 500+ brands were available for an amazing shopping experience, 10 fashion shows & 6 makeup classes were attended by the audience, and 500+ influencers & celebrities participated.
Mina Salman, Co-Founder of Bagallery, while addressing to the press said that she is delighted to see the turnover of women that came out of their homes to experience the most instagrammable event held in Lahore and she is happy with the progress made by Bagallery over the past few years with the support of the team, partners, and customers.
Salman Sattar, CEO of Bagallery expressed his views on the successful event: “This is the second event we have successfully organized this year, it’s part of our strategy to ensure sustainable growth as the beauty and fashion leader in Pakistan. Glam Fest Lahore gave us an opportunity to reach out to new customers in Lahore as we expanded our operations this year in the region.”
More than 120,000 attendees came together to attend the event and enjoyed multiple activities such as fashion shows, influencer meet-ups, celebrity interactions, makeup classes, skin consultations, hairstyling, food stalls, and much more along with a smooth shopping experience thus, making this two-day event a success.
Rumour has it that Apple is set to launch a mixed-reality headset in 2023. However, it isn’t the only product set to launch next year.
Apple’s Latest Mystery Device
The headset, reportedly incorporating both virtual and augmented reality environments, will provide a boon to the gaming industry. Apple analyst Ming-Chi Kuo said earlier in the week that we expect the headset announcement in January 2023. Meanwhile, it would be the most complicated product Apple has designed yet.
Apple CEO Tim Cook has been vocal in his excitement about AR. Earlier this week, he explained that the tech industry is still in the “very early innings” of this technology’s possibilities.
“I couldn’t be more excited about the opportunities we’ve seen in this space, and sort of stay tuned, and you’ll see what we have to offer,” Cook told China Daily.
The Launch Specifications
According to the reports, Apple’s first mixed-reality headset may have something in common with the company’s latest MacBook Air and MacBook Pro. The headset, which is just one piece in a deluge of products, is rumoured to be unveiled next year. It could sport the company’s flagship M2 processor, according to Mark Gurman’s Sunday newsletter for Bloomberg.
The M2, unveiled in June alongside the new MacBook Air and Pro, features redesigned central processing units and a significant memory increase, which would boost the much-rumoured headset over the last M1 chip.
Gurman’s sources also tell him that the headset will pack in 16GB of RAM. Combined with the impressive M2 chip benchmarks, it seems that the device will not be short on performance. For reference, the M2 13-inch MacBook Pro comes in 8GB, 16GB and 24GB RAM configurations.
Image source: expresstribune.com
According to reports, the Apple VR and mixed reality headset are a precursor to Apple Glass. The AR lenses will offer an “optical see-through AR experience,” according to Ming-Chi Kuo.
The Apple VR and mixed reality headsets are expected to be like a typical VR headset. However, several exterior cameras and sensors unlock bonus functionality.
That way, Apple’s VR and mixed reality headset can offer body tracking and incorporate real-world environments in a virtual space. Plus, the Apple VR headset could incorporate a see-through experience that can deliver a form of augmented reality. So, it’s not like the Oculus Quest 2, which is VR-only.
What do you think of Apple’s ‘complicated’ product? Share your thoughts in the comments below.
Stay tuned to Brandsynario for the latest news and updates.
Javed Afridi is the owner of Pakistani franchise of MG Motors. The name must’ve rung a bell because each time there’s some startling news about the car brand, he is behind it. This time is no different. Now Javed Afridi has just promised Pakistanis something that is making their world go round. A new car under 20 million PKR? No, it isn’t a scam.
MG Motors is coming out with a new car. The new car is called MG3 and looks like it is a super minicar. According to the dealership, it offers value, comfort, and most importantly, style. The front of this light hatchback car is the same as all MG cars hence, it even gives the illusion of being an SUV.
However, that’s not why we’re here today. We’re here to talk about the price point of this new upcoming car. Javed Afridi himself just promised that MG3 will be made available in the markets for less than 2 million. That, right there, is big news. The automobile industry in Pakistan right now has become as exclusive as it has become expensive. Will this car break the hold of the others?
About MG3
MG3 has three models: Core, Core with Nav, and Excite. Their price will obviously be differentiated. The color that is being promoted for this upcoming car especially is the Tudor yellow. We have a feeling we’re going to be seeing this bright yellow on the streets a lot.
Image Source: Car Spirit
The core has all the features and functions you’d wish to find in a minicar. From rearview cameras to LED daylights, it comes with super functions. Moreover, it also has a screen system that can get attached to Apple play too. All this in under 2 million? We’re also shocked.
The Price Point
Even Vitz, the famous minicar that many Pakistanis opt for whenever they think of a small car has crossed 2 million. Nowadays, 2 million seems nothing when you go out to buy a car even if it is a minicar.
Image Source: Pak Wheels
Therefore, Javed Afridi has strategically priced the latest MG3 at such a price that people will not be able to resist.
Founded in 1968, the International Baccalaureate (IB) pioneered a movement of international education and now offers four high-quality, challenging educational programmes to students aged 3-19. The IB currently engages with more than two million students in over 5,500 schools across 160 countries.
Uzma Shujjat, Regional Manager for Pakistan, Iran, and the Nordic region for IB sat with us to discuss the growth of the IB in Pakistan and its uniqueness compared to longstanding educational systems.
“The driving principle behind IB is to create a better world through education. The curriculum is designed specifically to encourage learning through experience, where learners are given a diverse, unique and challenging education that gives them skills that would help them survive in the modern world and also make it a better place to live in,” Uzma shared.
“It is largely agreeable that Pakistan’s current education system fails to create effective connections between literacy and technical and vocational skills, especially in a challenging, digital first 21st century. While students emerge from IB programmes as multilingual thinkers who can comfortably live, work and make a difference in the world. This is the driving principle behind everything that IB World Schools do – education for a better world through communication, collaboration, creativity and critical thinking,” she added.
The IB offers four high-quality and challenging educational programmes, designed to develop well-rounded individuals who can respond to challenges with optimism and an open mind.
Students start with the Primary Years Programme (PYP) from age 3, and advance through the Middle Years Programme (MYP) and choose their own pathway to university or a career through the Diploma Programme (DP) or the Career-related Programme (CP), completing their IB studies at around 19 years of age. Each of the four IB programmes PYP, MYP, DP and CP provides a detailed and developmentally appropriate curriculum or curriculum framework that is broad, balanced, conceptual and connected, to prepare students for higher education and the job market. Currently, 31 IB World Schools offer 48 IB programmes in the country.
IB programmes move beyond examination results, aiming at the holistic development of students, empowering them to take ownership of their own learning and helping them develop future-ready skills to thrive in a modern world. The IB philosophy gives all students the skills and capacity to thrive and learn beyond school.
Moreover, teaching methods cross disciplines so subjects are not taught in isolation. For example, a science subject also incorporates elements of other subjects. Teachers don’t teach in isolation, allowing students to become well-rounded individuals despite what subjects they have taken.
Sharing insight on the program’s rise in Pakistan, Uzma, said, “It is personally encouraging for me to witness an uptake in IB education in the country. There has been a significant growth of the IB World Schools in Pakistan since it was first offered in 1996. In the last six years alone, the number of IB Programmes has more than quadrupled. There are 31 IB World Schools offering 48 IB programmes in the country. While we are currently assisting 16 local schools through the candidacy phase, a procedure to ensure the school is able to handle IB learner requirements, before they can officially start providing IB programmes.”
As per Uzma, the recent decision by the Inter-Board Committee of Chairmen (IBCC) Equivalence Committee to improve the conversion formula for IB students and bring it at par with Cambridge education is a significant milestone. “This development provides IB students equal opportunity to get into local medical and engineering universities, and we expect this to exponentially increase the general interest amongst parents and learners to pursue IB programmes. Overtime, Pakistan will have pupils who are independent learners and critical thinkers. These pupils will excel at any global university and will have the right skillsets to solve some of the problems plaguing the country today.”
The Pakistani entertainment industry is definitely peaking with several short films coming out, many of whom have also gone to achieve international fame. However, at the core of this development lies the Pakistani TV drama industry that’s responsible for the entertainment and socialization of many. So, shouldn’t these dramas be more responsible and progressive? It appears they aren’t because this toxic hero culture is way too prevalent. Here’s how:
Aye Musht-e-Khaak
Aye Musht-e-Khaak is the latest drama starring Sana Javed and Feroze Khan. It has been the talk of the town for all the wrong reasons. The drama shows Javed as a “sweet” and religious girl who meets Bobby, Feroze, who is a narcissistic man. Bobby believes whoever he will marry will fall head-over-heels in love with him.
The drama, in essence, only shows a toxic man who wants to do a “nikkah” and become “mehram” just to touch the girl. If that isn’t an entitlement, we don’t know what is! Why highlight him as a hero then?
This drama stars Danish Taimoor and he, too, is a toxic hero. The same trope of a wealthy businessman and an unafraid lower-class girl. One scene that is beyond toxic from this drama is when Taimoor buys an entire bus’ ticket so he can travel alone with the girl. How creepy is that? However, the drama chooses to show him as a lover who would go to any lengths for his love.
Prince Charming
This recent short film by Sheheryar Munawar was a great treat. However, it is important to question what the film really wanted to show or change. The film also shows a toxic husband who mistreats his wife clearly going through a mental illness yet he expects her to do all his work. Sure, it doesn’t promote it. However, does it show in some way that these relationships must be condemned? We doubt it.
“He Hurts You Because He Likes You” Must Go
This thinking has long been the norm in our culture. Women are taught that men’s anger is a form of protection. That their harassment is their dedication and commitment. They are taught men’s abuse and toxicity is them fighting all odds to be with them. This thinking has not only bred harassers, abusers, molesters, and rapists but it also breeds women who suffer in silence.
Two industry giants, Sony and Honda, announced the creation of Sony Honda Mobility Inc. A new electric vehicle joint venture to begin selling high value-EVs and services for mobility in 2025.
The new joint venture agreement follows an initial announcement by the companies in March. The announcement was made on the company’s respected social media channels that they had begun to explore the formation of an alliance for the joint development and sales of high-value battery-electric values and to provide mobility services.
Sony & Honda Join Hands
The deal followed the launch by Honda last year. During incoming CEO Toshihiro Mibe’s inaugural press conference. The press conference included a series of environmental and safety goals, including targets to achieve carbon neutrality across products and operations—zero auto and motorcycle collision fatalities by 2050. As well as plans to make battery-electric and fuel cell electric vehicles represent 100% of its vehicle sales by 2040.
The venture brings together each company’s expertise and technology capabilities. Including “environmental and safety technologies, mobility development capabilities, vehicle body manufacturing technology and after-sales service management experience” from Honda. Along with Sony’s “imaging, sensing, telecommunication, network and entertainment technologies.”
The new company will be led by senior Honda executive Yasuhide Mizuno, who will take on the role of Chairman and CEO, along with Sony EVP Izumi Kawanishi as President and COO.
According to Kenichiro Yoshida, Chairman, President and CEO, Sony Group Corporation,
”Based on our vision to `make the mobility space an emotional one,’ Sony’s initiatives in the mobility business are centred around the three areas of safety, entertainment and adaptability. As we continue learning in these areas, we are excited to have met a partner, Honda, with extensive global achievements and knowledge, and to sign the joint venture agreement between the two companies.”
Senior Honda executive Yasuhide Mizuno in a statement, said,
“We are very excited to sign this joint venture agreement. This represents the start line from which we embark on the major challenge of revolutionising mobility and creating new value. We plan to fully leverage the technological assets the two companies possess in different fields. Including Sony’s sensing technology and Honda’s original mobility development capabilities to realise mobility and services that inspire and excite our customers. By bringing together the expertise of both companies, we aim to lead the way in a new era.”
There is nothing better than a glass of fresh juice on a hot, humid day. However, that must not be the only reason why you should indulge in a glass of fresh juice. Fresh juices are packed with soluble fibers, which help in maintaining your gut health. They also contain a rich amount of antioxidants which can be beneficial for your immune system.
So, the next time you want to quench your thirst while you fill up your body with some nutrients by visiting one of these places mentioned below.
1. Tropik
The juice bar has its roots all over the city, including Boat Basin and commercial area Market A. Tropik has a variety of fresh juices on its menu, including seasonal fruits. However, the best product we have tried on the menu is their fresh frozen slush, which tends to give you a brain freeze. The generous quantity with pocket-friendly prices makes it a good option for when you want to indulge a little.
Image source: facebook.com
2. Agha Juice
Agha juice corner is one of the most famous juice corners in the city. They have their branches all over K-town. They serve a variety of blends, including smoothies and shakes. However, the best part is their economical prices and home delivery services.
The fresh bar is located in KAECHS Block 5. Their menu features fresh fruits juices, shakes, smoothies, and much more. However, the menu’s star is their Italian soda which looks nothing less than refreshing and rejuvenating.
Image source: facebook.com
4. Master Juice
Master juice is one of the most famous spots for a glass of fresh juice in Karachi. These shops are located in Defence and Khadda market. They offer various flavors, including all the seasonal fruits, which makes it the best option for when you are on a budget.
Image source: facebook.com
5. Royal Ice And Spice
The eatery is located at Sindhi Muslim. They serve various fresh flavors, which makes it one of the most sought-after places for Karachiites for decades. However, their juices are one of the most famous on the block.
Image source: facebook.com
6. Sherry’s
One of the famous juice bars in Karachi, Sherry’s, is located in DHA Phase IV. They also serve various fresh juices, which are light on the pocket but not on the taste buds.
Image source: facebook.com
Which ones have you tried so far? Let us know in the comments below.
Stay tuned to Brandsynario for the latest news and updates.
The ‘fruit platter’ of Kylie didn’t know one day it would reach these heights of fame. As we stand, perhaps the fruit platter is the most famous thing Kylie has done as of late. The fruit platter that went viral in Pakistan, thanks to Minal Khan, is now being further utilized by others. This drama has become a marketing ploy for some, this is how:
Avari Towers is a hotel brand and they found the best opportunity to get their name ahead in the game. Using the trending obsession with fruit platters and breakfast, they made their own post with a twist on it. They put together some of their best fruit platters and made a story for it. They’re telling their customers that they can imagine being transported to another world with this kind of breakfast. Except, it’s available right here for them and they don’t need to travel to US to Kylie for it.
Burger King is always ahead in this sort of piggyback marketing. It made a post about its usual whoppers and you might be wondering, how do whoppers fit into a breakfast-related thing? Well, they photoshopped some drinks and their whoppers onto the same table on which Kylie’s platter was.
Image Source: Facebook
Their post suggests, that if breakfast ponderings are done, maybe we can move onto the whopper? That’s a great deal and as we people say, mauke pe choka mara hai!
Sesky Perfumes
Another brand that knocked it out of the ballpark is Sesky Perfumes. This perfume brand in Pakistan, also saw the opportunity and seized it. They made an ad based on the viral fruit platter also and promoted their ‘fruit burst’ perfume’ with it. Have a look:
Truth be told, this is indeed a genius marketing ploy because it is through this that we found out about the perfume brand too! Piggyback marketing is often looked down upon but here’s why it is still so popular: because it always works. There is always a new discovery or there are always greater sales and engagement.
Water is a natural resource for life. In Pakistan, water resources include underground water reserves and surface water available in streams and dams. With time water scarcity is becoming an undeniably vital issue that establishes one of the most significant difficulties to Pakistan’s advancement.
It is expected that the population of Pakistan is going to reach 263 million in the year 2050. Pakistan needs to put the simple idea into how it will give sufficient water to agricultural business, industry, and human utilization even with quickly diminishing stores. Pakistan is among the countries that can run dry in the near future. To mitigate this issue, Pakistan needs to move forward to construct the dam and water storage plants. However, that’s not the only solution, given that the construction of dams requires time and resources.
Previously UN also highlighted the issue. According to a report issued by the UN, water scarcity is the most immediate threat to the masses. Neil Buhne, UN Humanitarian Coordinator, Pakistan, said in a statement,
“No person in Pakistan, whether from the north with its more than 5,000 glaciers, or from the south with its ‘hyper deserts’, will be immune to this.” which only ascertains the gravity of the situation.
Water scarcity has gained momentum in Pakistan. However, immediate measures still need to be taken by the relevant authorities. Pakistan has the fourth-highest rate of water use in the world, and the depletion of water resources is a massive threat to the country.
Image Source: The New York Times
Some solutions to the water scarcity problems in Pakistan are mentioned below.
1. Construction Of Reservoirs
While the matter of dam construction has been raised time and again, no significant step has been taken as of yet. The political turmoil related to the construction of dams is quite known. Meanwhile, that is the only plausible solution which can bring about a substantial difference in the water scarcity situation.
With increasing global warming, the increasing concentration of rain has become a problem for the country. Every year rain brings about flooding in both urban and rural areas. Due to the lack of resources, rainwater harvest action has become a significant issue. A rainwater harvest action system must be installed to store the rainwater for later use.
3. Improves Irrigation System
Improvement in the irrigation system can also help conserve water in large quantities—the lack of appropriate resources and knowledge results in excess water usage by the agribusiness. Using methods like drip irrigation, sprinklers, and basin irrigation can help save the water.
Image source: mercomindia.com
4. Sea Water Desalination
The water scarcity issue can also be resolved in those areas of the country which are closed to sea coasts. Sea water desalination plants can convert seawater to regular water, which can be used for domestic and industrial purposes.
5. Controlled Pumping Of Underground Water
Underground water contributes majorly to the water resources of Pakistan. However, the practice of underground water pump installations at the domestic level is a significant threat to these reserves. Establishing proper rules to minimise the misuse of these resources can also help preserve water.
While the government or the relevant authorities can take these measures, awareness must be raised by the NGOs and organisations to make people understand the urgency of the situation. Individually, it is also imperative to be mindful of water consumption to help prevent water wastage, thus reducing the shortage.
A recent interaction became the point of origin for this personal reflection.
“Have my dark circles become better?”
“I think they have grown darker!”
Validation is what they seek, judgement is what they get
When someone asks you, “Do I look okay?”, what should you say? Should you give a comment that ‘you’ regard as ‘real’ or should you tone it down?
Let’s look at it with an example. Someone you meet daily and that someone who you regard as close to you asks the question, ‘Does my skin look better?’ Now, this question is not in a vacuum. The person did not ask you a general question but a rather specific one; Something centric to the skin. This can very well lead to the assumption that they might have tried a new skin treatment, an organic moisturizer, or a vitamin supplement; point is, they have been making an effort towards their skin. So when they ask what they are obviously looking for is validation. In that case, what should be your answer be?
According to this recent interaction, it was a rather harsh comment. And it was immediately accompanied by the statement that “Oh, I like to be real with friends you know, no sugarcoating.”
Couldn’t ‘real’ be subjective
Thinking about it a bit more, I realized that this idea of being ‘real’ almost always results from the understanding that you can be harsh to your friends. And it is always cloaked in the idea that a friend has to be real.
But what is real?
Because it is only ‘real’ when you are the one making a comment. When you are on the receiving end, however, it is not real anymore, it is only judgemental.
Ans when one keeps getting these ‘real’ comments from close friends, do you really think they would have the same love for those close friends?
The offenders may think that at least they are not giving unsolicited advice because the other person asked for it. But, and now, here comes your emotional intelligence, do you really think the person asked you for the advice at that moment? Or do you think they asked for a compliment…for validation?
Think about it!
Stay tuned to Brandsynario for the latest news and updates!
