Shan Shoop Noodles receives the best advertising award in packaged food category
By Ufaq Ashfaque
KARACHI, April 26 – Shoop Noodles, a product of Shan Foods has managed to earn the ‘Best Advertising Award’ at the prestigious...
Nescafé celebrates its Platinum Jubilee
By Anum Saeed.
Nescafe, the oldest name in Instant coffee category, turned 75 on 1st April 2013. The journey started on 1st April 1938 from...
Zara: Crowned As The Favorite High Street Store
By Saira Hussain.
Zara was crowned as the favorite “High Street store” by the British shoppers.
The world's leading clothes retailer reported a huge escalation in...
Lost Vanilla Coke Stages a Comeback
By Shiza Aslam
April 2013 -After six years of self exile from the market, Coca-Cola re launched its Vanilla brand under the name of 'V...
L’Oreal Mall Activation In Karachi
By Ali Rizvi
L’Oreal organized a fashion presentation at Dolmen Mall, Clifton Karachi. It was part of the four day promotional mall animation event, in...
The Chinese version of Zara announces its expansion into Brazil
By Anum Saeed
June 18 – The Hong Kong-based retailer ‘Yishion’, explained by Brazilian media as “Zara Chinesa”, announced its expansion into Brazil.
Over the next...
Facebook officially introduces Hashtags
By Ali Rizvi
Facebook recently launched a feature known as “Hashtags” on its website which is a similar feature used by another social networking site...
Gap’s Fashion Trends for 2013
By Ali Rizvi
Gap's Spring/Summer 2013 global marketing campaign titled "Denim Evolved" brought the new 1969 Skimmer Jeans for women and the new 1969 Slim...
Khaadi opens in Lahore and re-opens in Faisalabad
By Ufaq Ashfaque
The renowned Pakistani clothing brand Khaadi expanded its business by setting up physical establishments in Lahore and Faisalabad.
Lahore witnessed the brand’s launch on the...
“We Don’t Sell Junk Food”, Says McDonald’s CEO
By Anum Saeed
McDonald’s CEO Don Thompson was confronted by a 9 year old girl this week, who was unhappy with the marketing of junk...
Monkey Peel, a grave trouble or success
Karachi, 2013: Omore, the renowned ice cream brand of Engro Foods recently launched its new product, Monkey Peel targeting the young ones. The promotional...
Ramadan and Rooh Afza – The divine blend
Rooh Afza promotes the values of steadfastness, patience and gratitude towards the Almighty via its TVC campaign for the Holy Month of Ramadan.
Realizing its...
Gul Ahmed introduces Eid Collection
By Ufaq Ashfaque
Gul Ahmed is a well established clothing brand in Pakistan, known for its seasonal release of classic wear for men, women and...
Pizza Hut launches Pizza Mia
By Ufaq Ashfaque
KARACHI, June 19 – Pizza Hut launched a new line of pizzas this year called the Pizza Mia.
This line of low-priced pizza...
Gap Is Back In The Game
By Saira Hussain
Owners of three clothing chains, Old Navy, The Gap and Banana Republic, proclaimed a higher first quarter profit (a 43 percent boost)...
Lipton Launches A New Black Tea Campaign: Uplift Your Day
By Saira Hussain
The Unilever owned brand, Lipton launched a campaign designed to get the US tea consumers to ‘Drink Positive’ by putting the limelight...
It’s Ours…It’s Green…It’s Pakola!
By Saira Hussain
Pakola – the ultimate bright green drink is definitely a proud representation of Pakistan on local and global fronts.
Launched on 14 August...
PepsiCo starts testing its Touch Tower 1.0
By Ali Rizvi
JUNE 10th - Usually, the soda fountain available at restaurants has a handful of drinks to choose from. PepsiCo, last month, introduced...
Pepsi redesigns its bottle after 16 years
By Ufaq Ashfaque
25th March 2013: In April, Pepsi introduced a new design for new bottles for the first time since 1996. The 16 and...
Khaadi introduces Volume I for Eid Collection
By Ufaq Ashfaque
KARACHI, June 5 - Pakistan’s exclusive Khaddar specialist Khaadi launched their exclusive volume I of the Eid Collection. Khaadi has been in...