twitter

#FollowMe Twitter

By Ufaq Ashfaque. JUNE 13 – Twitter has made it possible to share videos and content with their recently launched #FollowMe Video Service. The company...
cadbury

Cadbury to introduce heat-resistant chocolate

By Ali Rizvi. Cadbury, a British confectionery company, owned by Mondelez International, announced that it is close to launching heat-resistant chocolate for countries like Africa and...
tea

Lipton’s Tea-mometer: Keepin’ It Cool

By Saira Hussain Lipton Ice Tea promoted its tagline “Never Lose Your Cool” with the help of an experiential Marketing agency, Stretch and launched a...
fb

Flatbread Pizzas: A new first for Pizza Hut

By Ali Rizvi Pizza hut recently added a range of flatbread pizzas to its menu. These Firebaked-Style flatbreads, are currently available across USA only. They have...
kfc.

First digital-only campaign by KFC – India

By Tooba Zaheer Shaikh KFC launched the first digital only campaign in India during the last week of May 2013. The intention was to bring...
shan

Shan Shoop Noodles receives the best advertising award in packaged food category

By Ufaq Ashfaque KARACHI, April 26 – Shoop Noodles, a product of Shan Foods has managed to earn the ‘Best Advertising Award’ at the prestigious...
nescafe

Nescafé celebrates its Platinum Jubilee

By Anum Saeed. Nescafe, the oldest name in Instant coffee category, turned 75 on 1st April 2013. The journey started on 1st April 1938 from...
zara

Zara: Crowned As The Favorite High Street Store

By Saira Hussain. Zara was crowned as the favorite “High Street store” by the British shoppers. The world's leading clothes retailer reported a huge escalation in...
vanilla

Lost Vanilla Coke Stages a Comeback

By Shiza Aslam April 2013 -After six years of self exile from the market, Coca-Cola re launched its Vanilla brand under the name of 'V...
L Oreal Mall activation in Karachi

L’Oreal Mall Activation In Karachi

By Ali Rizvi L’Oreal organized a fashion presentation at Dolmen Mall, Clifton Karachi. It was part of the four day promotional mall animation event, in...
zara

The Chinese version of Zara announces its expansion into Brazil

By Anum Saeed June 18 – The Hong Kong-based retailer ‘Yishion’, explained by Brazilian media as “Zara Chinesa”, announced its expansion into Brazil. Over the next...
fb

Facebook officially introduces Hashtags

By Ali Rizvi Facebook recently launched a feature known as “Hashtags” on its website which is a similar feature used by another social networking site...
gap

Gap’s Fashion Trends for 2013

By Ali Rizvi Gap's Spring/Summer 2013 global marketing campaign titled "Denim Evolved" brought the new 1969 Skimmer Jeans for women and the new 1969 Slim...
Khaadi opens in Lahore and reopens in Faisalabad

Khaadi opens in Lahore and re-opens in Faisalabad

By Ufaq Ashfaque   The renowned Pakistani clothing brand Khaadi expanded its business by setting up physical establishments in Lahore and Faisalabad. Lahore witnessed the brand’s launch on the...

“We Don’t Sell Junk Food”, Says McDonald’s CEO

By Anum Saeed McDonald’s CEO Don Thompson was confronted by a 9 year old girl this week, who was unhappy with the marketing of junk...
Monkey Peel

Monkey Peel, a grave trouble or success

Karachi, 2013: Omore, the renowned ice cream brand of Engro Foods recently launched its new product, Monkey Peel targeting the young ones. The promotional...
Ramadan and Rooh Afza The divine blend

Ramadan and Rooh Afza – The divine blend

Rooh Afza promotes the values of steadfastness, patience and gratitude towards the Almighty via its TVC campaign for the Holy Month of Ramadan. Realizing its...
Gul Ahmed introduces Eid Collection

Gul Ahmed introduces Eid Collection

By Ufaq Ashfaque   Gul Ahmed is a well established clothing brand in Pakistan, known for its seasonal release of classic wear for men, women and...
Pizza Hut launches Pizza Mia

Pizza Hut launches Pizza Mia

By Ufaq Ashfaque   KARACHI, June 19 – Pizza Hut launched a new line of pizzas this year called the Pizza Mia. This line of low-priced pizza...
Gap Is Back In The Game

Gap Is Back In The Game

By Saira Hussain Owners of three clothing chains, Old Navy, The Gap and Banana Republic, proclaimed a higher first quarter profit (a 43 percent boost)...