By Ali Rizvi

Gap’s Spring/Summer 2013 global marketing campaign titled “Denim Evolved” brought the new 1969 Skimmer Jeans for women and the new 1969 Slim Canvas Jeans for men.

The 1969 denim collection is available in a bright variety of colors including new indigo washes and prints.

Witht the unique and modern designs, this spring-summer collection of Gap gives its customers something very interesting to look forward to. The color palette of the collection includes white, black, pop orange, neon yellow and also actual pastel and vibrant shades.

Another important factor is that the collection is price-friendly, encouraging consumers to rush into summer’s extravaganza.

Apart from jeans, this collection also supplies the consumers with a lot of Neon, Stripes, and a bit of edge. After the 2012 holiday collection, Gap returns with their back-to-basic goods. This collection includes updated selections from their signature collection– including bright blazers, summer dresses and anamusing selection stripe and floral tops and shorts.

Gap launched the “Be Bright” campaign last year for its seasonal collection in association with Ogilvy. The retailer took aid from fashion blogs to market its products and attract customers. Gap also introduced a website,, in corporation with popular fashion and lifestyle blogs such as FabSugar and so on.



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