BRAND ENDORSEMENT: A TWO EDGED SWORD
By Hurmayn Shah
These days, there is continuous debate if “celebrity endorsement” really contributes to building brand image, or is it just another approach to...
Brand activation – an integral part of campaigns
By Zulfiqar Ali Sajwani
Gone are the days when consumers used to observe a billboard or enjoy a TVC and bang, the buying decision was...
Hardee’s – is subtlety dead?
By Momina Khan
The other day in Karachi I was passing by Shah-re-Faisal when I came across some billboards that seemed quite…well, bold. It took...
Ramadan: A Battle Ground for Brands
By Hassan Wasti
The month of Ramadan was packed with lavish commercials featuring extravagant iftaris and special deals that were just too good to give...
When TV characters tick
By Tooba Zaheer Shaikh
"Kashish ki balian" and "Kumkum ki saari" were two famous sales pitches one heard while entering a Pakistani traditional marketplace.
Such blatant advertising...
Celebrities attend Subcontinent Furniture Exhibition at Frere Hall
By Tehreem Samad
An exhibition was held at Frere Hall, Karachi, which started on September 5 and continued till September 7, where the momentous and...
iPhone 5c Review and Specifications
Apple’s senior vice president Phil Schiller and Tim Cook finally confirmed the ever so rumored specs of iPhone 5C in the launch ceremony on...
Kodak: Back from the ashes?
By Hassan Wasti
We often hear about brands becoming outdated and obsolete but when we actually witness a brand crumbling down to its knees in...
India uses ‘Abused Goddesses’ to stop crimes against women
Mumbai's Taproot India advertising agency came up with a most imaginative campaign to highlight the horrors of crimes against women in India. Around 244,270...
IS A PICTURE WORTH A THOUSAND WORDS TODAY?
By Maria Mahesar
Fashion, up till a few years ago never enjoyed acceptability as a separate entity in the eyes of the public. It was...
Movie Preview: Moor by Jami Noor
By Marium Ashfaq
Have you come across the trailer of the film, Moor, yet?
The teasers reveal breathtaking graphics captured in the panoramic sights of Balochistan....
Open Happiness with Coke’s Happy Can
A slight change in a brand can often lead to serious repercussions as it is the familiarity with a brand that their loyal customers...
ABC of Android
Android has been notorious for naming their smartphone firmware after desserts. It was peculiar when Android named their third version for mobile operating system...
Help find a missing child: QRiosity
By Tooba Zaheer Sheikh
There is a popular phrase that ‘curiosity killed the cat’, but in this case curiosity or QRiosity might save a child.
Missing...
The History of Microsoft and Nokia – A comparative study
A lot has already been said, speculated and written on the Microsoft’s acquisition over Nokia. This indeed is going to be a commendable journey...
Banana Car: A New Player in the Automobile Market?
By Zulfiqar Ali Sajwani
As weird as it sounds there is an innovative car that is going to make you crave for its ride the...
Google pockets one-third of total Online Ad Revenue
Google has proven to be almighty when it comes to online Advertisement. According to Mashable, total online ad spending accumulated to be around $117.6...
Ready to Watch the Smartwatch War?
By Zulfiqar Ali Sajwani
Did we ever imagine that an accessory which we wear on our wrist to get hold of time would become a...
Dark is Beautiful, says Nandita Das
“Mirror, Mirror on the wall who’s the fairest of them all?” pronounced Snow White’s step mother in the fairy tale, Snow White and the...
Round-up: Microsoft acquires Nokia
September 3, 2013, will be marked as the start of Microsoft’s biggest venture till date, as they get into one of history’s most popular...