Best Global Outdoor Campaigns in 2014
By Pashmina Zulfiqar Ali
With the new year 2015 coming in, it’s time to look back to the best advertisements executed in the outgoing year...
Samsung Galaxy S6 vs Apple iPhone 7 Specification & Features
The year 2014 has undoubtedly been the year of technology. But then again, with the speed at which technology has been growing, every passing...
See How Your Favorite Brands Wished You New Year 2014
The year 2013 ended last night, thus the Sun this morning brought with it a new year with many opportunities, many hopes and even...
#BhooloMatt – Sarcasmistan’s Initiative To Remember The Forgotten
This article is written by Zenub Ayaz.
It’s truly bizarre how this never ending course - rather curse - of entertainment has notched us away...
Top Fashion Brands on Social Media 2013
By Zoya Anwer
As 2013 nears its end, the countdowns have started to emerge revealing the various trends of the foregone year. Here is the...
8 Brand Taglines and Their Negative Implications
By Sara Alam
In this contemporary world, the advertising industry seem to be gaining great significance.
The specific discourse promoted by these glossy, larger than life...
Tanishq’s Invites “Confessions of a Bride”
To have a perfect wedding is every woman’s dream.
Dressing up as brides and playing wedding games, girls have some crazy ideas for the day...
Top Brands on Social Media in 2013
Social media presence is a big ‘must’ for every brand regardless of its nature of business and targeted audience.Facebook, Twitter, YouTube and Sina Weibo...
Top Indian Celebrities and Their Enviable Car Collection
By Zoya Anwer
Men are judged by not by what drives them but what they drive. So yes, indeed these shiny, roaring, majestic cars tell...
Whistling Woods’ ‘Dekh Le’ Campaign Tells Women How to do Deal with Harassment
Did you know that men, on average, spent 43 minutes to gawk at ten different women each day?
Be it at a grocery store, a...
If Bigg Boss Ever Comes to Pakistan!
Whether it’s an Indian singing gala, a dance competition or a reality show, Pakistanis - a nosy nation by nature - find themselves particularly...
How Dove’s ‘Real Beauty Sketch’ Became the Most Viewed Online Ad in 2013
By Zulfiqar Ali Sajwani
It seems that Dove has positioned its brand essence of ‘real beauty’ in the audiences quite well.
The most recent and substantial...
Walter White Leads While Burka Avenger Makes it to The Top Fictional Characters of...
By Hassan Wasti
The year 2013 have been dominated by fictional characters that have made a lasting impact on the fans all over the world.
From...
Top Viral Indian Ads in 2013
As 2013 comes to an end, Google goes back in time and provides a retrospect of the year’s remarkable advertisements, according to the rankings...
Rebranding Catholicism: Branding Lessons to be learnt from Pope Francis
The Catholic Church has been surrounded by many controversies lately, inadequate measures to prevent child molestation cases, birth control and issues with the traditionalists....
5 MULTINATIONALS THAT ARE DOWNSIZING THEIR MARKETING FORCE
By Zulfiqar Ali Sajwani
Behind every successful man is a woman, and behind every successful marketing campaign, there is a team of marketers. But it...
GEO’s Pakistan Idol Beats ARY’s BIGG BOSS
It is official, from the two episodes of Pakistan Idol that have been aired, the Pakistani reality singing competition has beaten the Salman Khan...
Pakistan Idol Review: Is It Worth all the Attention?
Pakistan idol aired the first episode of its debut season December 6th with thousands of Pakistanis glued to their television sets. The heavily advertised...
Johnny Rockets in Karachi: What Delicacies to Expect?
By Hassan Wasti
Karachi has become the hub for international fast food chains, the story which started with KFC and Mcdonalds has now added Hardees,Burger...
Branding Nelson Mandela Before His Death
Defying all odds and a full-fledged curfew, on the eve of 1952, a toll of fifty brave men stood inches away from the out-stretched...