Islamabad, January 31, 2022: Jazz, Pakistan’s number one 4G operator and the largest
internet and broadband service provider, has deployed Pakistan’s first 800G link technology on its network, augmenting the existing user experience for data services. Currently, the 800G Transport Lambda is carrying live customer traffic across the Karachi metro region with plans underway for further expansions.
With a network backbone capacity of 3.7 Tbps, 800G Transport Lambda will benefit customers by increasing the data-carrying capacity resulting in an improved user experience for data services. In a single second, customers will be able to stream 360,000 HD video as opposed to 180,000 in the 400G network and download 140,000 songs compared to 70,000 at the same time, amongst other features. 800G is 8 times the capacity of the traditional 100G technology network and can support up to 1 million concurrent 4K users.
Khalid Shehzad, Chief Technology Officer, Jazz said, “There is an increase in high-bandwidth applications, and to cater to the growing data demands of our subscribers we have upgraded our systems deploying the country’s first 800G Transport Lambda. Our top priority remains ensuring an optimum customer experience.”
800G Transport Lambda further re-affirms Jazz’s commitment to delivering the latest and
leading technology to its customers. In an industry-first move, Jazz also commercially rolled out Massive MIMO (Multiple-Input Multiple-Output) technology last year, enhancing network capacities, benefitting customers through increased network coverage as well as higher data speeds and better user experience.
Karachi, 1st Feb 2022: HBL and Daraz join hands to enable all UnionPay cardholders to conduct e-commerce transactions from Daraz online marketplace. With this enablement, UnionPay cardholders can now perform seamless and secure transactions on Daraz.
HBL has always been at the forefront of expanding its digital footprint in Pakistan through its technology-driven initiatives. In line with its vision to becoming a ‘Technology Company with a Banking License’, HBL is focused towards expanding its role in the e-commerce industry, by enabling all UnionPay cardholders to shop on Daraz, empowering them with an optimized online shopping experience.
Kamran Mehdi Jaffery, Head Digital Channels & Solutions – HBL, commented, “HBL empowers its customers with increased choices, and thus accelerating the pace at which our economy digitalizes. Our collaboration will directly benefit UnionPay cardholders who can now make online transactions on Daraz. This will level the playing field and increase opportunities for the card holders. The overarching goal for HBL is to enable a sustained economic ecosystem powered by digital inclusion.”
James Yang, General Manager of UnionPay International Middle East Branch, said in a statement, “UnionPay is a customer-centric card scheme and we keep developing and bringing the best available payment options and experiences to the market. We are excited to partner with HBL to enhance the customer journey at Daraz for our cardholders, accelerating the digital transformation to meet demands and long-term growth in the community.”
Commenting on the partnership, Syed Zeeshan Ali, Director Digital Payments – Daraz said, “Daraz has a strategic focus on digital payments growth in Pakistan and has worked relentlessly with stakeholders to bring new digital payment solutions to its customers. We are delighted to launch acceptance of UnionPay cards at the Daraz online marketplace as it will enable a major segment of customers to pay digitally. Over half of the customer spend on Daraz is acquired through digital payments, and with the addition of UnionPay as a payment option, we look forward to further expanding digital payment adoption on Daraz.”
The partnership between HBL, Daraz, and UnionPay will create an enabling environment for more rapid and inclusive growth of the Pakistani economy. It will serve as a milestone for not just UnionPay cardholders, but also for Pakistan’s digital payments and e-commerce landscape as a whole.
Small businesses are a source of launching dreams. Anyone who has any significant, creative idea starts with their small business.
That’s how they get a taste of the market and what the company has to offer in practical terms. If you’re one of those who have a dream to launch, these 3 things are crucial to consider. Don’t miss out!
1. Can You Focus Entirely On Customers?
For a small business, customer service can make or break you. More prominent brands, at least in Pakistan, seldomly have excellent customer service. However, since their prices are so high and production costs so low, they can still get away with it.
For a small business, however, customer retention is not possible with the best customer service policies in place. How you fix an error, how you make amends, how you are different, and what experience you provide to them are of utmost importance.
Image Source: A Cup of Karachi
If you’re a small business that already has competitors, your customer service will also distinguish you from other brands. The customer is the sovereign in the small business chain.
2. Can You Self-fund?
Self-funding is crucial to make it in the long run. If as soon as you launch into the market, you start looking for loans, then you’re making a mistake. Why? Because that’s an added cost that will prevent you from making any profit whatsoever. Since in the initial stages, the earning is already low, you don’t need additional debt on top of fixed costs.
Image Source: PYMNTS
Secondly, don’t put too much on your plate. Let your business establish fully, build your customer base, and only then consider expansion. Jumping the ship too soon can result in mismanagement and ruin your reputation. So the best course of action is to self-fund. Make sure you’ve evaluated your financial muscle carefully before you start a small business.
3. Do You Have An Evaluation Mechanism In Place?
In other words, have you planned everything down to its last detail? If not, do it before you start your small business.
An evaluation mechanism is a process with which you understand what your product means to people. What your location is: is it suitable for what you’re offering? For instance, markets or restaurant hubs are the best locations to open anything food-related.
Image Source: COX Blue
Secondly, what’s your market? What is the average age-group of your targeted customers, and how do they shop? Are they mainly online-shoppers, or do they prefer the in-person experience?
Thirdly, what is most essential is having a process by which you can get the maximum possible feedback. Every feedback and opinion on your product counts for your betterment. Know it all.
Stay tuned to Brandsynario for the latest news and updates.
According to the reports, the upcoming Tesla car would offer a new feature. The features will offer a new setting for seat controls and will begin to be available to the new vehicles fresh from the factory of the Elon Musk-founded car maker.
The New Feature
The new feature of Tesla measures the number of times a user adjusts the in-car seats. Once it becomes “excessive” for the standards of its metrics, the controls will be disabled for a couple of minutes. So, Tesla EV owners will have to wait during that time until they can mess up with the position of their car seats once again.
However, the new feature would warn its users that they have been adjusting their seats too much, as detected by the “seat abuse” metrics before it becomes unusable for a short time.
The controls will get disabled temporarily, in case the users ignore the warnings and proceed with seat adjustments.
The Seat Motors
According to the reports, Tesla will feature new seat motors in upcoming vehicles, specifically for the Model Y and Model 3.
Image source: california times.com
The new motors will be supplied by 110-year-old German company, Brose, which has been supplying car components to the company for years now.
The new “abuse” metrics feature primarily detects if someone is adjusting the in-car seats more than it could handle. The Tesla hacker disclosed the metrics that the seat controls features subscribes to, noting that adjusting the seats for a total of 90 seconds in just 5 minutes would set off a warning.
On the other hand, its controls would be disabled temporarily if the seat positions have been changed for 120 seconds under the 5 minute time.
According to the report you will have to do “a lot of fiddling” with the in-car seat controls to have it disabled temporarily.
As such, as much as the new feature sounds somewhat an annoying limitation-in normal use, it should not be triggered in the first place. Except, of course, if you have a child playing with your Tesla seats.
Stay tuned to Brandsynario for the latest news and updates.
Choosing medicine as a profession might not be an issue for most women but following the career path sure is. Meanwhile, it is further proven by statistics that every 1 out of 4 women pursues their career professionally.
The question was raised by Humayun Saeed on a social media platform. He shared his views about the whole situation and questioned whether now is the time to think about a new project to highlight the issue.
Taking to his Twitter the Humayun Saeed shared,
“Disappointed to find out that only 1 out of 4 female doctors practice after graduation in Pakistan because of family pressure. Thinking of a new project, maybe to highlight this issue. Let’s encourage women to pursue their dreams. #DoctorBahu,” he wrote.
Disappointed to find out that only 1 out of 4 female doctors practice after graduation in Pakistan because of family pressure. Thinking of a new project, maybe to highlight this issue. Let’s encourage women to pursue their dreams. #DoctorBahu
The doctors in our society are not just doctors, they are running labels that meet just the eyes. However, when it comes to female doctors the issue is more pertinent. The doctor bahu is one of the most demanding labels people look for while Rishta hunting. That too is only for women to leave their jobs and work as a house-wife after the marriage.
The demand for women as doctors is more up and running in the right circles than in actual hospitals.
Netizens React
Netizens took to Twitter to share their views regarding the situation. They mentioned how it is more than just the inlaws choice and women sometimes are also responsible for making a choice otherwise.
“My aunt, mbbs graduate from Fatimah Jinnah medical University, a gold medalist, married to a doctor obviously, settled in America, but never ever did her medical job after marriage and that too willingly. She had the option but she choose to be a housewife in America.” One wrote.
Yes in UK too, quite a lot of Pakistani female doctors not willing to work and to be honest no pressure from husbands. It’s easy to stay at home.And not only doctors but in other professions as well, after leaving Uni not interested to work
This is one link of the chain where women are more than capable of doing the job but they choose to not do it. Sounds like a problem? It sure is for people who work day and night to get enrolled in medical universities and ends up not getting a seat.
Would love to see something constructive on this important topic. Much needed. # doctor bahu who should be a good cook and a gol roti bananay wali too.
What’s even more problematic is the fact women are expected to do all the chores and take on full responsibility for their households after devoting years to get a degree.
While it’s good to see people who are finally recognising this as a problem, the question is whether making a project on the issue brings any awareness to society?
Stay tuned to Brandsynario for the latest news and updates.
Feroze Khan seems to have a penchant for taking on the most morbidly unstable characters. His latest drama with Sana Javed, Aye Musht-e-Khaak is going viral repeatedly because many scenes are just beyond our comprehension. This latest clip simply has us reeling from shock: why is this being aired and how crazy is the acting? Read more about it here.
The Latest Clip Going Viral
In this latest clip, the protagonist, Feroze Khan in the drama serial Aye Musht-e-Khaak, is simply going wild. He’s roaring on his own mother and going haywire while sitting at the wheel of his car. We can’t really make out any dialogues which in itself is a problem. It appears the actor may have gotten too into it to the extent that he forgot to clearly make out the words. Regardless, we did catch onto “mujhe khush karne wali baatein kyun nai karti?”
The whole argument between mother and son is based on how the girl isn’t conforming to what he wants. He has made up a fantasy in his mind about her. When the girl doesn’t act according to it, he goes haywire.
Why Are We Showing This?
Image Source: Dramaspice
The character Feroze Khan embodies is truly repulsive. He acts as the self-assured, narcissistic, egoistic maniac who can not take no for an answer. This uncontrollable fits of rage in which he even disrespects his own mother is such an undesirable portrayal. So, what is the drama trying to achieve by showing someone like this?
Feroze Khan may have several fans of his who are of an impressionable nature or of a young age. If they’re watching this, what do you think they will learn? Men have the right to get everything they want and women must conform to their desires.
What Are People Saying?
Image Source: InstagramImage Source: Instagram
The Sad Mama’s Boy Reality
This clip also portrays a very sad reality which is of how mothers coddle their sons in our society. The woman’s son is clearly going mad and needs help – at least anger management help – and she’s bearing it as if it is normal. Moreover, instead of setting him straight, she’s adding to it!
It is this culture of mothers coddling their sons that assures and encourages said sons to mistreat women or their wives. Why do we have to glorify this?
This just in: the Punjab Information technology Board (PITB) has now opened admissions for its e-rozgaar freelance training program. The program is an excellent initiative for all those who want to get more skills up their sleeves. In addition to that, applying has never been easier. Here’s everything you need to know about this freelance training program:
What Is It Basically?
The e-Rozgaar freelance training program provides training opportunities to youth. The purpose is to reduce unemployment using internet-based freelancing for the young and the tech-savvy. This programme will enhance your skills. As a result, you can use the digital space to earn and over time to start sustaining yourself.
Image Source: Mandi Bahauddin
Do you want to know the best part? this program is absolutely free! So you do not need to put in any money to start earning it. In addition to that, those who get selected also do not have to pay any tuition fee. The overall duration of this program is, however, 3.5 months in which you will get trained thoroughly.
President & CEO U Microfinance Bank Limited (U Bank) Mr. Kabeer Naqvi, President & CEO Allied Bank Limited (ABL) Mr. Aizid Razzaq Gill and CEO ABL Asset Management Company Limited (ABL AMC) Mr. Alee Khalid Ghaznavi, signed Memorandum of Understandings (MOUs) of strategic partnership to promote financial inclusion in the country.
This collaboration between the institutions will open avenues to support financial and social inclusion of the unbanked population. The areas of interest between U Bank, ABL & ABL AMC include medium to long term Debt Finance, Structured Finance, Housing Finance, Islamic Finance, Mutual Funds and various other funding options.
Speaking at the occasion, Mr. Kabeer Naqvi, President & CEO of U Bank stated that this strategic partnership with ABL group will strengthen our ability to provide a broad range of banking services to the underserved segment of the society. Furthermore, this will allow us to create efficient synergies with both entities to design and introduce innovative financing solutions.
President & CEO of ABL Mr. Aizid Razzaq Gill appreciated U Bank’s relationship with ABL and expressed the desire to further strengthen their engagement going forward. He also discussed the need of developing industry vide lending controls to minimize non-performing loans, and investing on human resources to deliver quality services and financial solutions to the masses.
Mr. Alee Khalid Ghaznavi Chief Executive Officer ABL Asset Management, said on the occasion that we are excited for this strategic alliance with U Bank which brings us closer to our vision of providing innovative solutions to help investors reach their investment goals and create lasting impact at large.
The ceremony was held at ABL’s Head Office and was witnessed by the senior management of both institutions including Mr. Mujahid Ali, Group Chief – Information Technology Group, Mr. Sohail Aziz, Group Chief – Digital Banking Group, Mr. Moin Khalid, Group Chief – Risk Management Group from ABL; Mr. Syed Khalid Husain – Country Head Business Development, Mr. Saqib Mateen – CFO and Mr. Muhammad Asif – Head HR from ABL AMC and Ms. Mariam Pervaiz – Chief Commercial Officer & Chief of Staff, Mr. Muhammad Farooq Kamran – Head of Corporate Banking & Investments, Mr. Mohsin Aslam – Head Budgeting Planning & Corporate Finance and Ms. Madiha Latif – Assistant Manager Corporate Finance of U Bank.
Finished watching trending tv shows and movies? How about giving a chance to brilliant directors that have proved themselves over the years? Many critically acclaimed films are available on online streaming services such as Netflix and Amazon Prime.
If you’ve missed your chance to catch up with these brilliant movies in cinemas, now is the opportunity to sit down and enjoy the excellence of film and tv.
We assure you that at least one out of seven movies on this list will be right up your ally. Here’s the list of our top picks.
If you have not watched these movies, now is the time to watch. For people who have already watched these might as well want to watch them again because of their brilliant storyline and mesmerizing cast.
For more news and updates, stay tuned to Brandsynario.
Punjab Police has created a new app dedicated to the safety of women in Pakistan. The app comes with a host of controls and ways to ensure women are protected and that police is well within their reach. Here’s all you need to know about the app.
The Women’s Safety App
The app has been created according to Chief Minister Buzdar’s vision. The idea was to create an app for women’s safety which is easy to use yet can also help them in dire situations. The purpose of the app is that wherever women are, if they feel unsafe, they can get help from this app immediately. To help women immediately is the priority of the punjab police and it also appears they have dedicated themselves to it.
How To Use The App
When you download the app, it will first ask you to feed in your phone number. Once your phone number is added, you will receive a 5 digit private code. Feed the code back in the app and you’ll begin the registration process.
Now the bio-data menu will pop up in which you will feed all your private information. It is important to note that all the details must be correct and are provided. This is because many features can also alert your family members in addition to police. Once your bio-data is completely filled, the apps controls will become available to you.
Watch This Video For More Information
What Can The App Do?
The first control you will see when the app opens up will be the big “ALERT” button. This button is meant to use in threatening and chaotic situations. By tapping on alert, the police and your family members will be immediately alerted. This way they can reach your location to your safety.
Another control is tat a single click can put you through to emergency 15 helpline. On the other end of the app, there is the Punjab Police’s whole call centre which will immediately attend your call and come to rescue or protect you. Besides calling the helpline, there are also options to call police, call highway petrol, call rescue are available etc.
You Can Help Other Women Through It
Moreover, you can also give review of places you have been to on the app so other women can benefit form that. The places with bad security or danger can be highlighted and women can avoid that. Women also have the option of talking to help on the app too.
In short, this app is an incredible initiative to ensure women’s protection in Punjab.
Stay tuned to Brandsynario for the latest news and updates.
As you must have guessed, PSL season is back again and it’s bigger and better than ever before. This time the delivery giant foodpanda partnered with the three-time winning champions and the most beloved team of PSL Islamabad United. Their collaboration saw the rise of custom jerseys in the trademark foodpanda pink, which the team will sport during all away matches. The team sailed through their opener yesterday, but it’s not the win that had social media abuzz, but the kits and a small twist of fate!
Twitter was ablaze with tweets around the pink jerseys, and in classic twitter fashion, the pink kits and a hilarious moment where Shadab Khan kissed the foodpanda hoarding during a catch, ended up going viral with a whole lot of fun memes!
Here’s a fun recap:
Let’s not forget about the hilarious memes people have created!
Can you guys see the resemblance too? We totally see it!
The brand has also released three absolutely hilarious and quirky new TVCs after the announcement of their partnership with Islamabad United last month, all of which take on a fun new tone that is a recurring theme for the brand as of late. The TVCs feature top Islamabad United players: Hasan Ali, Shadab Khan, and Asif Ali delivering food to excited fans, each with a fun new twist.
All in all, it looks like foodpanda really is winning the hearts of the masses with their latest collaboration with Islamabad United, and we are loving every second of it.
NADRA has definitely stepped up its game in the past couple of years. From issuing a new method of renewing passports online to other features that tell women whether their husbands are cheating; the authority has handled a lot. However, now they’re updating something all of us can benefit from. Here’s the scoop:
What’s Being Updated?
The National Database and Registration Authority (NADRA) is in the process of computerising national identity cards. They will become digital wallets to manifest the Premier’s Digital Pakistan vision. There is an app functional at the moment already and it will be updated to accommodate this change.
The ‘Pak Identity’ mobile app is available for both Android and iOS. The app will become an integral part of the digital ID update. It seeks to facilitate applicants of national identity cards through an online portal. Yes, you might not have to get pushed and shoved at Nadra offices anymore. You might be wondering what the app does. According to the Nadra chief, it will help capture biometric fingerprints, facial recognition, and scan documents. In short, everything needed for processing a person’s ID card will be utilised using smartphones and not physical visits.
Image Source: Gulf News
The App’s Previous Wins
The app has been responsible for helping overseas Pakistanis previously. In just a small period of time, 75,000 overseas Pakistanis were able to have their Nicops made/updated. This humongous task was done from the comfort of their homes using this digital technology. The app doesn’t discount security also, it has two-factor authentication. Moreover, other things will change for the better too. It can “bring positive results” in digital banking, ease of doing business, and also security of poor people.
Image Source: Arab News PK
Pakistan has become the first country to implement a “contactless biometric” system using smartphones. This is a first of its kind! So far Nadra has supposedly registered 120 million adults. And here’s a fun fact for you: Balochistan has the highest registration rate.
Nida Yasir’s star-studded birthday bash has people talking about celebrity looks. Meanwhile, Ayeza Khan’s look didn’t sit well with the netizens and they are questioning the actress’s outfit.
Ayeza Khan’s Outfit
While we try to break down her look, we must give credit to her for pairing up such a cute colour block outfit. The actress was spotted in a cropped cardigan paired with high-waisted pants. Her hair was tied up in a half ponytail. The look instantly reminded us of her iconic character ‘Meenu’ who would love to Chanel the hairstyle.
The purple and white hues of the cardigan are adding the perfect pop to the look. Meanwhile, the white pants and accessories don’t only look elegant but also chic.
According to netizens what’s wrong with the look is the fact that as a mother of two, she doesn’t look nice in such outfits. Then again what exactly is an outfit for the mother of two? These stereotypical mindsets can make even the simplest of things look bad and truth be told this is very problematic.
Besides, Ayeza is the epitome of grace and class and she sure knows how to carry the most unconventional look out there. So, who are we to judge?
Netizens React To The Look
Here are some of the comments on her outfit. People sure know how to criticise and scrutinise the celebrity looks, be it a birthday party or an award show.
On World Street Children Day, let’s acknowledge that a lot of tiny lives live on the streets. They bear the harsh weather without any predictability and security and often are around the worst company. However, all hope is not lost. While you may not be able to save every life, here’s how you can play a part in improving them.
Why Should You Care?
In Pakistan, there are approximately 3 million children who live on the streets. Living on the streets means constant exposure to all sorts of diseases. The excitement in the exploration of surroundings is considered a key for children’s growth. Moreover, it also means hunger, fear and work are their main preoccupations. That’s not a life any child should live. So here’s how you can do your part:
1. Donate Warm Clothes
Creating a warm clothes bank in areas where a lot of children live on the streets is a great idea. If you believe a bank can not work, take your clothes and give them directly! Even oversized clothes can work as long as they make them warm.
Giving ration to the families of the children who live on the streets is a great way to help. You get to help the children in two ways: by reducing the parents’ need to make their small children work and by providing the means to have healthy food.
3. A Little Time Goes A Long Way
If you know of any specific place where a lot of children sleep on the streets, take some time out. Take an activity along with you like colouring books! Taking out even half an hour every week will give the children something to look forward to.
Image Source: Al Jazeera
4. Volunteer To Pay For Their Schooling
You’d be surprised to know how many parents want to send their children to school yet don’t have the money. Speak to their parents and see whether they’d like to send their child to a nearby school. If not, this is the time to use your persuasion skills and have a child be educated.
5. Get Them Toys
This might seem useless: if children are fending for their lives on streets, what can toys do? More than you can think! Toys are meant to stimulate children’s brain development and make them think actively. Without such activities, children’s brain development lags.
Handheld consoles can be good companions if you are heavy on mobility. Their lightweight and ease of access make them good consoles. Do you remember when you used to pull out your game-boy while traveling or just sitting on the bed? One does not even feel the hours pass by when they are hooked on a handheld. If we look at tech today, the Nintendo Switch is one of the best and popular handhelds out there.
You can either hook it up to the TV or the joy-con controllers and spend hours on it. It has some extremely impressive games that are sure to keep you hooked. Some of the games have been best-selling ones on the market and those are the ones you need to check out. Let us dive into the details!
1. Stardew Valley
This has been one of the most popular games on the Nintendo Switch. It puts you in the shoes of a protagonist who has inherited their grandfather’s old farm plot. Now you must grow and develop that entire piece of land.
It is a role-playing open-ended game that is sure to keep you occupied for hours on end.
Image Source: theverge.com
Check it out here:
2. Diablo III: Eternal Collection
This is a game that packs more than one part into one and is console exclusive. It is one of the most popular role-playing games on the Nintendo Switch.
The top-down gameplay puts players in scores and scores of levels, as you fight and upgrade yourself. It has a similar vibe as ‘Torchlight’.
If you are an old-time Nintendo player, you must have heard of Zelda. Even if you haven’t played on a handheld, you must have heard of this franchise. Breath of the Wild takes the player in a massive open world, filled with quests and a good story.
Nintendo Switch has this game as one of the most popular ones of all time. It is definitely worth a glance and a buy.
Image Source: polygon.com
Check it out here:
4. Hollow Knight
This is a classic game on the Nintendo Switch and it has interesting gameplay. The player is led through a plethora of levels. The game is a platformer will a creepy, thriller vibe. It can be considered a stone-cold classic and a must-play for everyone.
There is not enough of this game present in this world and we must play as much as is present.
Image Source: gq.com
Check it out here:
5. Monster Hunter Rise
If you have heard of this game, then you know what it is about. If you haven’t, then we shall tell you that it is exactly what the title says. You are a hero set forth in a world full of monsters, just waiting to be defeated.
Every battle is a thrilling one and every monster has unique abilities. For now, this specific game is only on the Nintendo Switch so don’t forget to check it out.
Of course, we cannot mention the best-selling games and leave out this one. It is one of the best shooter games out there. Both of these hold content that just cannot be explained. The game not only improves a player’s reflexes but even pits them against huge opponents.
Doom was the original first-person shooter back in the 90s and now it reigns on the handheld world too. Dare to play this game and ace it!
Image Source: slashgear.com
Check it out here:
These are just some of the best Nintendo Switch games out there. However, there are many more that you can check out but these are a must glance.
We have already learned to separate fantasy from reality and don’t believe all the promises that manufacturers generously try to use to convince us to buy their products. But visual content and commercials still influence our brains.
When we see a freshly-made burger on the screen, we start to feel hungry. A steaming coffee mug makes us almost “feel” the smell of freshly-brewed coffee, and gorgeous hair in a shampoo commercial causes envy right away.
However, not everything that meets your eye is true. Producers usually have a lot of tricks up their sleeves to perfectly mimic everyday phenomena.
Today, we shall do a round-off of the most common creative tricks that are used to fool the audience.
Tea gets placed in boiling water with food colouring in saturated red-brown tones. Then food stylists dry out the tea leaves with a hairdryer and put them in alcohol. This helps the tea leaves to get rid of the food colouring more quickly and create the “brewing” effect. To make the tea leaves move in a beautiful “dance-like” way, stylists use a special propeller at the bottom of the kettle.
Image source: teacrossing.com
2. The Luscious Locks
Nothing makes us envious of the model with her thick long hair. Truth be told; even after using the same product we never get to achieve the look.
Well, that is because long and beautiful hair is more likely to be fake. Directors often show a model who is lying on her back with her silky and shiny hair on the floor. But this hair often doesn’t belong to her. And we’ll never get this result with our hair, as they promise in the commercial because no hair product can do that.
It’s the right lighting and the mirrors that help to create the illusion of a glossy shine on the hair. And to boost hair volume, stylists use special foam balls that are attached under the hair.
Image source: brightside.com
3. Animals For The Ads
It’s difficult to use animals in advertising. There are even special agencies that hire pets for filming. Usually, there’s a dubbing animal for every animal actor, and all rehearsals are conducted without any animals at all — they are replaced by a toy or a mannequin.
Image source: youtube.com
4. The Faux Bath
We have grown up watching our supermodels basking in foam under the moonlight. The filming of commercials may take up to several hours. And if an actress gets undressed and lays down in a real bathtub, she’ll freeze. Steamy skin also doesn’t look very attractive onscreen and the camera will fog up because of the steam. That’s why there’s no water in these bathtubs. But what happens?
An actress only reveals her shoulders. The rest of her body is covered with a plastic film. The bathtub gets filled with something soft and the actress gets covered with a white fabric. After that, the bathtub is filled with foam from the same machine that is used at a foam party.
Image source: depot.com
5. Steam Plate For The Win
If real boiling water was used in advertisements for instant soup, noodles, or pasta, the camera would get foggy pretty quickly. The director may also want to refilm some scenes, but the water will keep boiling away and there’s a huge chance you might burn yourself.
So, the “boiling” water effect is created with a special compressor that pumps air into the water through tubes connected to the bottom of the pan. The steam from the food plate is created with the help of a fog machine.
The bottom of the plate gets removed and the rest of it is placed on a plastic box with holes and a fog machine inside of it. Then the stylist puts food on the plate. The director adds the fog with the help of remote control and can change its intensity.
Image source: brightside.com
6. Lip Smacking Strawberries
Well, those are only lip-smacking in commercials because they are coloured with our lipsticks. You are bound to get some green odd coloured ones in the box but how come the one’s on the TV are bright red? Well, now you know why!
Image source: trivia.com
7. Swapping Cheese For Glue
Nothing looks more tempting than a pizza slice being pulled in all its glory, right? But what if we were to tell you that it’s not cheese but the glue that is used to create a stringy effect? So, the next time you see a commercial, you know what it actually is!
Image source: trivia.com
8. Engine Oil For The Cake
Who thought engine oil could be used for more than just oil? The glazed covering on your pancakes is not maple syrup but engine oil. Since it doesn’t get absorbed in the pancakes, it gives enough time to shoot a commercial.
Glycerin doesn’t only give shine to your skin but also to glasses to obtain natural frost to trigger your tastebuds.
The glycerin creates an instant frosty effect which makes the beverage looks refreshing.
Image source: brightside.com
10. Hairspray Is Not Just For Hair
Ever looked at those shiny fruits and edible items on Tv? Well, you have been fooled in the name of organic and whatnot. Meanwhile, hairspray is used to give a shiny look to them so that they look tempting and pleasing. Brownie points if you use a body spray because then it will even smell great.
Image source: trivia.com
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Hareem Shah is under fire as FIA seems to have frozen her accounts. The news was shared by the Tiktoker herself on social media.
Lip Fillers Gone Wrong
In a recent video posted on social media, Hareem Shah shared the news of FIA freezing her accounts. According to her, she received the news on her mobile phone while she was getting a procedure done i.e lip fillers.
Shah shared the video with her upper lip half swollen which seems awfully wrong. Meanwhile, she mentions that she had to stop the treatment midway because what is the point of getting a treatment done when you have no money in your account.
“I went to get my lip filler done from a specialist. As he got done with one side of the lip, I received a call on my cellphone. I got to know that FIA has issued a notice to freeze my accounts. So, I had to stop midway because it’s expensive to get fillers done when you already have no money.”
“A filler or insect bite?” One user wrote on social media. Since it looks like a bad case of fillers gone wrong with the amount of swelling which looks absolutely abnormal.
Many mentioned how this might be another antic of her to gain social media’s attention.
Take a look at how netizens are reacting to the video.
Previously FIA took notice and a money laundering case was issued against the TikToker after a video of her carrying bundles of foreign currency went viral. Meanwhile, after landing herself in trouble shah denied all the rumours and mentioned that her statements were just a “prank”.
When temperatures drop, the cool and dry air can wreak havoc on your sinuses and skin. But you don’t have to suffer through chapped lips, nosebleeds, or cracked hands. If the air in your home is persistently dry —or you just want to combat the occasional cold— humidifiers can do wonders to improve your air quality and health.
A good humidifier efficiently adds moisture back into your home throughout the day or overnight to raise moisture levels to the EPA-recommended 30% to 60%. Proper home humidity levels can have serious health benefits, from improving allergy symptoms to warding off bloody noses.
So, if you are planning to invest in a good humidifier, here are some of the picks for you.
1. Xiaomi
Although most of Xiaomi’s popularity comes in the smartphone and gadgets industry, the brand has also been making waves in the home appliances space. Xiaomi humidifiers are making their way to the global stage with their tech and features. Xiaomi’s humidifiers combine innovations such as IoT wireless connectivity and advanced ultrasonic waves. These quality features make it a remarkable product that delivers brilliant performance.
Image source:ishopping.pk
2. TCL
Nature’s soothing breeze meets TCL air-purifying innovation TCL’s latest Breeva Air Purifier brings back the comfort in your home with UV-C de-germing function to remove most of the germs and other allergy sources from your home ensuring a safer and healthier environment for you and your loved ones. The latest Air purifier comes with a Laser Dust and VOC Sensor which removes more than 99% of all dust particles in your room.
Engineered to give you full control over the environment inside your home, the Dyson Pure Humidify Cool Smart Air Purifier combines a purifier, a humidifier, and a fan in one so you can breathe easily. Using a fully-sealed filter system the purifier automatically senses and captures 99.95% of microscopic allergens and pollutants.
Image source:ishopping.pk
4. Crane Drop
The Crane Drop Cool Mist Humidifiers offer variable output settings and an adjustable 360-degree mist lid making it easy to send the mist in any direction. Crane humidifiers are safe, quiet, and certainly good fun. These ultrasonic cool mist humidifiers provide non-medicated relief for nasal congestion, dry skin, and cold and flu symptoms.
The Black+Decker HM5000 humidifier offers cool mist to adjust humidity levels for better living. The HM5000 covers rooms with areas up to 40 square meters. The HM5000 fits into any modern home with its sleek and stylish design with a decorative nozzle area. The 5L tank capacity can produce a mist output of up to 25 hours. Fragrances can also be added via the aroma tray for a pleasant ambiance.
The HM5000 delivers high mist output with its high-performance ultrasonic system. The mist flow can be easily controlled to the desired amount with the adjustable knob. For additional safety and protection, the HM5000 is equipped with an Auto Shut-off feature and an indicator light when there is no water in the unit.
Image source:ishopping.pk
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Did you refuse to hang out with friends recently because you were out of money, and payday was still a week away? Do you always find yourself planning to travel but always cancel due to a shortage of cash? Do you wonder where your money disappears?
Well, worry no more because, with money-saving apps, you will always make informed financial decisions. And more importantly, these apps are available on both Android and Apple to play stores, so the type of your phone will not hinder in adopting a financially healthy lifestyle.
1. Wallet
After downloading all the money-saving apps and finally being able to go on vacations, what happens is, you spend much more than you planned. With Wallet, you can track your savings even if you are traveling. How cool is that?
Since it supports international currencies too, so if you are traveling outside the country, rest assured Wallet will keep track of your spendings and nudge you every time you are about to make a risky (financial) decision. Other types of arrangements are entirely your responsibility.
It also syncs up with your banking apps to keep track of even those spendings that you consider minimal and irrelevant. Overall, the app is free, but to unlock some of its features, a subscription fee is required.
2. Pocket Guard
Pocket Guard is another app that you can have on your smartphone of any type since this, too, is available of Google and Apple’s store. This money-saving app also syncs with mobile banking apps to keep track of your purchases and bills and analyzes the previous spendings. The rough estimates it provides tells you how much you should spend and how much will make you run into debt.
Image Source: https://smartchoice.pk/
3. Home Budget with Sync
Home Budget with Sync is an app that allows it’s users to handle the financial matters of the household by keeping track of the purchases. This way, the user can review their spending so that they make the right alterations to save money.
The family sharing feature synchronizes the purchase and expenditure of the whole family, so all are aware of what spending to cut down on for money saving. The app helps the user set a budget to follow along with handling the income in the way the user wants. The family members can use the app individually to save money for themselves too.
4. The Bonus: Wela
Okay, this fantastic app is another money-saving app, but this one is only available on iOS, so apologies to Android people. What this app does is, it makes categories of spending. For instance, one category is of the must-expenses; the expenses, for example, rent and utility bills that need to be paid no matter what. Another critical feature it has is that it is linked to another app, Al Chabot. Al Chabot allows the user to get expert advice that is tailor-made for their specific case.
5. Hysab Kytab
Developed by Createch, Hysab Kytab is another money-saving app that enables the user to set a goal, plan a budget, review charts, and track expenses. But the simplified visual representation of costs is critical here.
Not only is it easy on the eye, but a clean way of representation makes it easier for a layperson to understand their financials instead of going to a third-party expert for the explanation of the data.
Image Source: Facebook
Overall, almost all money-saving apps provide the service of tracking incomes and expenses, analyze your past spending, and guide you on your future ones. So rather than focusing on finding that one app that will give you the best result, the very first step towards attaining a financially healthy lifestyle is to download at least one app right away.
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Brands want to make their marketing campaigns impactful, one of a kind. It is only then will the potential consumers recall them when they are out buying a product. But, it seems that in focusing on the recall power consumers, a few Pakistani brands may have employed a living thing as a prop, and the use doesn’t make any sense.
Pakistani Brands and Horses
It may already be clear from the main image in the article, but for the sake of making a coherent writeup, the prop is none other than a horse.
You read it right!
And not one or two, but at least 5 of them have used the horses as a prop that we know off.
1. Sapphire
Both the collection for men as well as women features a horse in the image. If there was something worse than a needlessly edited horse in the picture, it was the awful edit. Of course, the awfulness could be the editor’s way of screaming at the client for having to do something this illogical.
2. Elan
In other words, ‘romancing with a horse on your wedding day look.’
Image Source: Pinterest
3. Zara Shah Jahan
Featuring Hania Amir, Zara Shah Jahan also jumps on the bandwagon and adds a horse, although this one is not edited.
4. Mystique
Sorry to say, but the horse looks sad. If the idea was to make the dress look better than the horse in order to optimize the product, then the mission was achieved.
Either the horses have changed physical appearance, or once again, this is a poor edit.
Image Source: Instagram
We fail to understand the need behind using a horse or the logic. It would have made sense had these been auto brands or tech brands because a horse would have signified high speed. Had the props (horses) been used in a way to make the dress stand out, that would also have made sense, a case in point being the recently viral campaign by a certain clothing brand that decorated the set beautifully with rooh afza drink. But fancy-dressed women posing with horses is making us gape at the creativity or lack of, portrayed in these campaigns by Pakistani brands.
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