Ariel takes branding to a whole new level
By Ufaq Ashfaque
KARACHI, June 6 - Ariel, the world’s largest detergent brand, recently put a unique outdoor advertising campaign in Karachi. The detergent brand...
Nivea introduces energy on the go
By Ufaq Ashfaque
BRAZIL, June 5 – Skin care product mogul Nivea launches their new Sun line of products and items, promoted with a unique...
Khaadi introduces Volume I for Eid Collection
By Ufaq Ashfaque
KARACHI, June 5 - Pakistan’s exclusive Khaddar specialist Khaadi launched their exclusive volume I of the Eid Collection. Khaadi has been in...
Ford’s New Ad Campaign Broadcast Features to be “And Not Or”
By Saira Hussain
America’s auto brand Ford went old-school by presenting its new "And Not Or" ad campaign first through print and television and then...
Accenture enhances its Digital Marketing & eCommerce capabilities
By Saira Hussain
Accenture and Acquity Group Ltd decided to sign a contract on May 17, 2013, according to which Accenture is set to take...
AT&T’s Best Commercials Ever-‘It’s not complicated’
By Saira Hussain
AT&T launched a series of commercials last year titled as ‘It’s not complicated’. These were the most talked-about commercials of 2012.
The spot...
Devil in your hands: HTC launches HTC One in Red
By Ufaq Ashfaque
Global mobile phone producer HTC launched the HTC One in Red color, attracting an entirely new segment in United Kingdom. The company...
The revolution is here: Launch of Dell’s Alienware 14, 17 and 18
By Ufaq Ashfaque
Colgate, the leading dental care brand in Pakistan, launched a promotional campaign known as the ‘Colgate MaxFresh Challenge’.
The campaign managed to capture...
DVD’s that smell like Dominos Pizza
By Ufaq Ashfaque
Dominos partnered with several DVD rental stores in Sao Paolo, Brazil for their latest campaign where they produced a few of the...
Sensational Release Of The Campaign:Dove Real Beauty Sketches 2013
By Saira Hussain.
The “Dove Real Beauty Sketches”campaign is a social experiment that aims to show women how they view their beauty in comparison to...
Sensational Release Of The Campaign:Dove Real Beauty Sketches 2013.
By Saira Hussain.
The “Dove Real Beauty Sketches”campaign is a social experiment that aims to show women how they view their beauty in comparison to...
A fascinating Collection: Gucci Spring/Summer 2013
By Saira Hussain
Gucci’s spring/summer collection 2013 is for a woman who always dreamt of being a mermaid.
Auditoire Singapore launched this year’s Gucci's Spring/Summer collection...
Nokia Lumia 925: Innovation On The Smartphone Horizon
By Tooba Zaheer Shaikh
May 14 - Nokia introduced Lumia 925, an extension of the already available Lumia smartphones with the latest Pureview camera innovation...
Nokia Lumia 800 survives 90 days underwater
How many times has your Nokia phone went tumbling down the stairs and survived the crash? Or fallen in a pool of water and...
Joyville Campaign Brings Bigger Cadbury’s Dairy Milk Bars
By Saira Hussain
Cadbury teamed-up yet again with Saatchi & Saatchi to develop an innovative Joyville campaign that focuses to revamp its iconic Cadbury Dairy...
Facebook makes Instagram videos, photos embeddable
By Rasheeda Sohail
Facebook has acquired Instagram. This service will allow Facebook users to embed their photos and videos and make them available for sharing...
Ferrari announces 2014’s new launch – LaFerrari
By Shiza Aslam
As the name catched your attention, so it did to others. Not so different with contemporary singers’ names, LaFerrari has named itself...
Technology Awareness Session Organized By Cisco Pakistan & Wateen Telecom
By Saira Hussain
On January 29th, 2013 Cisco held a seminar in Karachi, ‘Technology Awareness Session’, in collaboration with Wateen telecom to showcase the ease...
IBM People for Smarter Cities – Paris
By Anum Saeed
With a whole lot of visual clutter in form of billboards and hoardings, IBM manages to stand out by simply making their...
Carrefour ensures higher presence in East Jakarta with a new branch
By Naveed Zafar
July 01 - French retailing giant Carrefour officially opened its new branch at Cipinang Indah Mall, East Jakarta on Monday.
Carrefour (also called...