Shan-E-Ramadan
By Ufaq Ashfaque
JULY 10, 2013 – Pakistan’s leading television channel ARY Digital launched a new ad to celebrate the arrival of Ramadan.
The TVC...
Despicable Me 2’ targets adults
By Ufaq Ashfaque
JULY 10, 2013 –Walt Disney hits cinemas with their latest production entitled ‘Despicable Me 2’. After the successful production and an animation...
Magnum and Lipton at the 12th Lux Style Awards
By Ufaq Ashfaque
JULY 9, 2013 – Unilever promoted its premium products Magnum and Lipton by extending the products into the prestigious Lux Style Awards. ...
Dark Marketing: To do or not to do
Dark Marketing, as sinister as sounds, is not that bad. It is a term used to refer to way of marketing, brand building and...
Unpixelating The Digital Sphere
Where there are more than 30 million internet connections in the country, according to an estimate by the Internet Service Providers Association of Pakistan...
The Forbidden Love of Turkish Drama Serials
Not long ago, Pakistanis gaped at their television screens as they saw flawless beauties speaking Urdu in a most disturbing manner, with their lips...
NAVIGATING AIRWAVES
“The ability to listen has the most retention, and radio spots should be produced creatively and exclusively for radio, and should not just be...
Lux style Awards 2013 Announced
By Ali Rizvi
KARACHI, July 4 – The prestigious Lux style awards are to be held in 2013, celebrating success, appreciating new talent, along with...
Pakistan’s First Headline News Channel-The fast and speedy “Geo Tez”
Gone are the days when there was just a single 9'o clock news bulletin aired from Pakistan Television (PTV). The dawn of the new...
One to One with Mr. Zia Ul Islam Zuberi
Mr. Zia Ul Islam Zuberi, Head of Communications, Siemens Pakistan Engineering Company explains the importance of PR in technology-based companies.
Synergyzer: What lifecycle phase would...
The Television Religion
A Pakistani is as much a follower of the 'Electronic religion' as he is of 'Islam'. The medium is viewed religiously in almost every...
The Evolution Of Corporate Lifestyle in Pakistan
In the last decade or so, lifestyles in Pakistan have been changing rapidly.
Be it the influx of new housing schemes and gated communities, modern...
The Rise of the Urban Consumer
There is a major shift in consumer spending in the urban retail environment, in recent times. The question that comes to mind is that,...
The Enduring Power of Print Media
As history has been apt in conveying, the printed word has been used as a weapon and a shield time and again.
In the most...
Disney Plans To Honor America Like Never Before
By Shiza Aslam
Anahem, CA – Disneyland resorts have promised to entertain its guests with amusing red, blue and white extravaganza to celebrate USA independence...
Walt Disney’s Brand New Parade: Festival Of Fantasy
By Saira Hussain
A new parade is on its way to the Disney World Resort’s Magic Kingdom Park called "Disney Festival Of Fantasy". It was...
Ten Sports Channels now available on Hathway
By Naveed Zafar
June 25 - TEN Sports (also known as Taj Entertainment Network) reached an agreement with Hathway Cable and Datacom.
This means that Ten...
#FollowMe Twitter
By Ufaq Ashfaque.
JUNE 13 – Twitter has made it possible to share videos and content with their recently launched #FollowMe Video Service. The company...
GEO introduces “GEO Kahani” to replace AAG TV
By Ali Rizvi
In response to the demand of the public and following the latest trends of information technology, GEO Network replaced Aag TV with...
First YouTube Music Awards disappoint critics
YouTube hosted its first LIVE music awards last night which was live streamed over the internet worldwide. Although the effort was much appreciated, a...