Mai Hoon Shahid Afridi Going through Slippery Slopes

‘Mai Hoon Shahid Afridi’ Going through Slippery Slopes

Humayun Saeed’s first big screen venture, as a Producer, which was supposed to be based on the life of the most ‘unpredictable’ super-star of...
GTA Online

Rockstar reveals Grand Theft Auto Online

AUG 15th, 2013 – Rockstar Games finally revealed ‘Grand Theft Auto’ Online (GTA Online), a platform which will support sixteen players at once.   Rockstar...
ashton

A tough job for Ashton Kutcher to play ‘Jobs’?A tough job for Ashton Kutcher...

Legend Steve Jobs’ biopic is on its way to release, starring Ashton Kutcher as critics and the audience tend to have dubious opinions. The movie...
BIGG BOSS: The show that made surveillance acceptable!

BIGG BOSS: The show that made surveillance acceptable!

In 1999 John De Mol created 'Big Brother', a reality show which aired the same year on Veronica (a Dutch TV channel). India adapted...
criket

From Pakistan Zindabad to Branding Zindabad

A review of Independence Day ads and campaigns It is not uncommon for a country- liberated over passion, religion and carried thereafter onto history with...
WAAR - A Sneak Peak

WAAR – A Sneak Peak

With its theatrical trailer making internet debut more than a year and a half ago, WAAR has undoubtedly been the most anticipated movie of...
Cheating the Brand or the Fans

Cheating the Brand or the Fans?

Being a sports star brings with it fame, great responsibilities and of course miraculous money-making opportunities. Many of us would like to be in...
The 11th Hour Eid

The 11th Hour Eid

The first day of Shaw’wal, the glorious day for celebration, Eid, is upon us. Pakistanis, much like all the Muslims around the globe, celebrate...
Sawa 14 August

‘Sawa 14 August’ to be Powered By Nokia

Anwar Maqsood’s much anticipated theatrical play ‘Sawa 14 August’ is to be co-sponsored by Nokia. The play is all set to hit the theatres...
pak oscars

Pakistan heads for the Oscars

Pakistani movies have come a long way from Punjabi Gujars and ‘overly energetic’ dance sequences which dominated the cinema and have been an eye...

Sex Appeal in Advertising

We're surrounded by advertisements that desperately competes for our attention. Everywhere we look, we find ourselves drawn to images of scantily clad attractive men...
The Platform to launch Pakistani Film Josh

“The Platform” to launch Pakistani Film Josh

The Platform, an initiative by Mr. Nadeem Mandviwala and Mr. Jarjees Seja, was launched on 7 May 2013 with the opening of the film...
Anwar Maqsood

Anwar Maqsood moves from Pawnay to Sawa 14 August

Nobody in Pakistan ever denies the fact that this country is bursting with talented people; doctors, actors, engineers, artists and even cricketers. There is...
Tribute to Steve Jobs

Tribute to Steve Jobs

By Ufaq Ashfaque JULY 29th, 2013 –A movie, based on the life of Apple founder Steve Jobs, titled ‘Jobs’ and starring Ashton Kutcher as the...
Burka Avenger launches its OST

Burka Avenger launches its OST

By Ufaq Ashfaque JULY 29th, 2013 – The Burka Avenger released their original soundtrack (OST) today, sung by Haroon and Adil Omer.   The English rap...
Dawn News launches Ronaq-e-Ramadan transmission

Dawn News launches Ronaq-e-Ramadan transmission

By Ufaq Ashfaque   JULY 11th, 2013 –Dawn News initiated its Ramadan transmission, Ronaq-e-Ramadan, which provides companies with advertising space and simultaneously caters to the needs...
Coke advertising

The Royal Ads – slippery slope for Advertising

As the Duke and Duchess of Cambridge rejoiced the arrival of their baby boy into the world on Monday, an avalanche of companies with...

Ramadan, a treat for the treat-makers

People are preparing for the upcoming holy month of Ramadan to spend quality time with their spirituality and refrain from the worldly deeds. At the...
Audi sponsors The Wolverine

Audi sponsors ‘The Wolverine’

By Ufaq Ashfaque JULY 24th, 2013 – Audi USA is looking ahead to organize a show in honor of ‘The Wolverine’, the recent mutant sensation,...
Q-Mobile approaches Bollywood

Q-Mobile approaches Bollywood

By Ufaq Ashfaque   JULY 24th, 2013 – Q-Mobile targets consumers through attractive advertising by signing Aditya Roy Kapoor to anchor in its advertisements. According to Bollywood,...