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Spreading positivity: Heroes of Pakistan Competition
With so much of negativity and criticisms surrounding Pakistan, we seldom get to witness the innocence, love and purity of its natives. Their stories...
One on One With HUMAYUN SAEED
Humayun Saeed, the good looking and versatile actor, model and producer par excellence, talks about his upcoming movie projects and the brighter prospects Pakistani...
Amazon’s blackout took Instagram and Vine down with it
Amazon Web Services, one of the world’s largest Internet cloud service provider, stopped working this Sunday, for more than 45 minutes taking down with...
Google acquires Waze, ignites OFT inquiry
Google’s recent takeover of Waze, a travel mapping service, has triggered an immediate investigation by the Office of Fair Trading (OFT) in UK.
The acquisition...
Oxford Dictionary Online increases its ‘digital’ vocabulary
Oxford Dictionary Online (ODO) has recently included a number of words, such as phablet, bitcoin, emoji and so on, in line with the cultural...
Gear up for Samsung’s Galaxy Gear SmartWatch
Samsung is all set to reveal its latest innovation, a Smartwatch called Galaxy Gear, on September 4th 2013, reports suggest.
“We will be introducing a...
Starbucks ‘Evolution Fresh’ reaches Whole Foods
AUG 27th, 2013 – Starbucks is planning to impress the Whole Foods, a retailer in the US, market with the help of its healthy...
McDonald’s Austine Mahone commercial: ‘What about (Muffin) Love’
American singer Austin Mahone shows his love and appreciation by endorsing McDonalds’ Toasted McMuffin Biscuit.
The new Toasted McMuffin Biscuit, packed with Egg, Bacon and...
Movie Preview: ‘Zinda Bhaag’ from Pakistan
Pakistani cinema is back with a bang – one which can be heard throughout the nation and abroad. Recently a trailer of Zinda Bhaag...
Nokia VS Q Mobile: A Pakistani Retrospect
Nokia has to face another challenger in its lower price category, this time it is a Pakistani brand, Q mobile. Nokia, once a market...
Tweens take up the consumer role
He is a 10 year old. He selects his own cereal when he goes grocery shopping with his mama. He chooses his toys after...
Red Bull Pumps Adrenaline into Marketing
How many of you remember American author and journalist Ernest Hemingway’s quote, "There are only three sports: bullfighting, motor racing, and mountaineering; all the...
Psychological factors shaping advertising
Since the turn of the century advertisers have tried to explain consumer behavior with the help of psychological theory, seeking to unlock advertising effectiveness...
General Motors returns to the Super Bowl Advertising fest
General Motors (GM), the automobile giant, is all set for a comeback in the advertising space of the upcoming Super Bowl XLVIII.
GM left the...
AT&T’s ‘Trans’formation to ‘Trans’media
AT&T is a well-known telecommunications company with a vast advertising strategy spanning across print media, television commercials and Out of Home advertising. However, the...
Nokia Lumia 1020 ad: ‘Fighting’ its way through!
Nokia seems to be on the height of extroversion these days. They are saying everything, implicit and explicit, openly taking names, using sarcasm and...
Marissa Mayer’s 5 Steps that Led to Yahoo’s Success
Marissa Mayer was ranked 14th on the list of America’s Most Powerful Businesswomen in 2012 by Fortune magazine. She recently made it in Times...
It’s Love for Food with 7up
7up Pakistan launched a new ad that shows how well 7up fits with food.
Titled “Manalo Food ka Love with 7up”, the campaign was created...
Google’s leap in technology: Pay- Per- Gaze Advertising
Google walks the extra mile with its latest innovation "Pay-Per-Gaze Advertising". The technology giant recently acquired a new group of patents that provides a...
Microsoft hunts for a new CEO as Steve Ballmer retires
Microsoft has announced that its CEO, Steve Ballmer, will retire in the next 12 months so a special committee, including Bill Gtaes, will take...
Pakistani Celebrities Mark Eid Al-Adha With Meaty Dishes, Designer Dresses
As the nation celebrates Eid Al-Adha, Pakistani celebrities have joined in the festivities, sharing their joy and style with their fans on social media.
Mawra...
Noor Zafar’s Internet Doppelganger Becomes Viral Sensation
Seems like doppelgängers do exist, because we've found Noor Zafars'. If you didn't know, Noor Zafar is an actress who appeared in romantic and...
Reema Khan’s Pictures Touching Holy Kaaba Makes Fans Furious
Prominent Pakistani actress and beloved television host Reema Khan has been caught in an internet storm. Reema Khan is facing severe backlash after sharing...
Why India Will Top Group A Even If They Finish Second?
India has secured their spot in the Super 8 of the T20 World Cup 2024 after a thrilling win against the USA on June...
Zindigi 2.0: The Future of Fintech is Here!
Zindigi, the digital banking initiative of JS Bank, has launched its game changing Zindigi 2.0 upgrade. This major App design revamp is set to...