Jazz Commits To Increase Female Mobile Broadband Users, Accelerates Efforts To Promote Diversity & Inclusion At The Workplace

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Apr 5, 2022

Tesco has released its first of a kind campaign which highlights ‘Iftar,’ the evening meal that signifies the end of the daily fast. Running during Ramadan in April, the campaign is created by Tesco’s ad agency BBH. In collaboration with media agency MediaCom, specialist out-of-home agency Kinetic and strategic equity, diversity and inclusion consultancy the Unmistakable.

Together this Ramadan

The digital billboard features a collection of empty plates during the day, which fill up with food as the sun sets to signify Iftar. It is the meal eaten by Muslims at the end of each day’s fast during Ramadan.

The changing image is accompanied by the slogan ‘Together this Ramadan’. Along with an explanatory line: ‘in honour of everyone fasting, these plates only fill up as the sun goes down.

The campaign will be running on billboards in areas with high Muslim populations. These include Brent in London and Birmingham, as well as Bradford.

The campaign will remain on the digital screens for up to three hours as the sunsets. In the meantime, no other ads will be run on the billboard.

The billboards face eastwards, with the sun setting behind and the creative fading in as the sun goes down, to accentuate the break of fast coinciding with sunset.

The outdoor activations will follow the social media posts. Along with a drive sharing recipes and in-store executions around aisles selling relevant products to enjoy Iftar throughout Ramadan.

Tesco’s First Ramadan Campaign

This is the first time Tesco has marked Ramadan with a significant advertising push.

“Our creative ambition was simple, to create work that is representative and gave a voice to our Muslim creative industry,” says Helen Rhodes, ECD at BBH London.

“Close collaboration with new creative partners, industry-leading inclusion experts at The Unmistakable. Meanwhile, the Race and Ethnicity Network at Tesco and our friends at Mediacom and DOOH, underpinned by a willingness to listen and learn, made this possible and drove the creation and development of this campaign from the get-go.”

Stay tuned to Brandsynario for the latest news and updates.

‘Pixel’ Flavored Coca-Cola Has Left People Scratching Their Heads

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Apr 5, 2022

coca-cola flavour new — Image Source: Forbes

Coca-Cola is again staying ahead of the curve. The beverages brand has now announced that it is going to release a new flavor for Spring that will leave everyone scratching their heads. Here’s a hint: the latest coke will taste like pixels!

Coca-Cola has said that this flavor was created in the metaverse and was also hiding in plain sight on Fortnite. While there will be many more coming up ahead, Coca-Cola believes ‘Byte’ will win the game.

What Does It Taste Like?

Everyone was thinking of what a drink that is supposed to taste like pixels can actually taste like. How does one create the taste of pixels? People think that the drink will be overly fizzy and may have some taste of ginger inside. This is being assumed because the drink that was supposed to taste like ‘space’ was actually a ginger soda by Coke!

The ‘Byte’ zero coke, however, is not available yet. The drinks will be made available only in the US and will be available for purchase starting from 2nd May.

Where Will It Be and For How Long?

For the first time ever, Coca-Cola products will be sold on its website. The Byte drinks will be made available only on Coke’s site. The company has added that the drinks will be made available in “super limited quantity” and on a first-come, first-serve basis. You snooze, you lose. The drinks will also be sold in twin packs of 12-ounce cans. The cost hasn’t been shared yet.

The drink will be in the market only until supplies last. They haven’t given a particular time until when it will be available. Hence, on May 2nd, you better be there to get your own.

Why This Flavor?

Coca-Cola was asked several times why they wanted to bring about this weird flavor in the world. The company added that it was basically inspired by the creativity of the global gaming community. This drink is like paying homage to them. The drink brings pixels to life.

What do you think of this drink? Let us know what you think it would taste like in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Ayeza Khan’s Cute Video With Imran Ashraf Is Definitely Winning Hearts

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Apr 5, 2022

Since Ramadan has started, so have the Ramadan dramas, which premiered their first episodes last night. A new duo is appearing on screen this year, and it is none other than the queen of last year’s Ramadan drama Ayeza Khan and our all-time favorite Imran Ashraf. The on-screen couple appears in the drama “Chaudhry and Sons”, and while the chemistry of the main leads is one thing to look out for, it seems like the cast is already having lots of fun on the sets.

Ayeza Khan’s Latest Video

Ayeza Khan shared a video on her social media account announcing the first episode of the Ramadan drama and reminding fans to tune in. However, the video she posted with her co-star is nothing less than adorable and makes us look forward to the upcoming episodes. Take a look at the video below.

View this post on Instagram

A post shared by VeryFilmi (@veryfilmi)

In a video, Ayeza and Ashraf, aka Pari, and Billu are playing cham cham; an OG everyone has played in their childhood. With the caption fastest version of cham cham, the duo is seen having fun on the set. Not to mention Ayeza’s cute outfit, which reminds us of her adorable daughter.

Netizens React To The Video

The netizens took to social media to comment on the latest video. While many shared their anticipation for the latest drama, others shared heartwarming comments about the actors.

Ayeza Khan — Image source: Instagram.com

Meanwhile, a few mentioned that they couldn’t wait to play it again, and to be honest, we can’t either.

Have you watched the first episode? Share your thoughts in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Ever Seen The Live Roar Den Inside A Billboard?

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Apr 4, 2022

Every year, Coca-cola has been surprising Pakistanis with their creativity and new ideas in the Out of Home from Coke Studio’s iconic shimmer to iconic landmark takeover.

This year, Coca-Cola took us by surprise with their one-of-a-kind innovation executed by Kinetic Pakistan featuring Live Human/Experiential Billboard for Roar Launch. Roar has recently changed its strategy and come out stronger with newer, better, and bolder taste.

The live billboard in Pakistan for @Roarpk (a product of Coca-Cola company) where an experiential lounge is created within the billboard at Jinnah Flyover in Lahore. The 4,000 ft3 Lion’s Den with brand ambassadors performing inside made the execution intriguing, unmissable, and clutter-breaking.

View this post on Instagram

A post shared by Roar Pakistan (@roarpk)

The imitation of youth socialization at night in Roar den gives the audience on the road an immersive experience of the brand. Brand Ambassadors are seen playing billiard, foosball, and darts and drinking Roar making the night more fun. Roar is setting up hundreds of these “Roar Dens” for youth across Pakistan and the industry-first live billboard just creates unparalleled top of mind of these Dens! This is taking special builds to the next level!

6 Iftar Buffets To Enjoy In Karachi This Ramadan 2022

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Apr 4, 2022

6 Iftar Buffets To Enjoy In Karachi This Ramadan 2022 — Image Source: Instagram

Ramadan is a religious as well as a cultural asset. Be it Iftar dinners or Taraweeh, the gatherings tend to see quite the hustle and bustle every year. However, Ramadan also brings us the chance to sit down and enjoy some delicious buffet food with our families.

Karachi is known for its famous restaurants and enormous cuisines which are present throughout the city. In Ramadan, every restaurant comes up with the best deals and buffet menus for its customers. This year, if you plan to spend a night out with your family and friends, look no further because we have a perfect list for you to plan your next Iftar dinner outing.

1. Chaupal Desi Exotic Buffet

Known for its cosy ambience and pretty aesthetic, Chaupal is one of our favourites for buffets in Karachi. They have a menu of over 99 dishes, and you will find an outstanding balance of Chinese, desi, and continental. This year they are offering an Iftar buffet for the first four days of Ramadan at discounted prices. You can enjoy an all you can eat iftar dinner buffer for Rs. 1759/ only.

2. Coconut Grove

Coconut Grove has been the talk of the town ever since its launch, and if you haven’t tried it already, now is the time to book a table at the restaurant. The restaurant is offering an Iftar buffet with limited-edition curated items only for a limited time for only Rs. 1299/inclusive of tax. The restaurant will start offering it from Thursday 7th April 2022.

3. Angeethi

Angeethi is offering a buffet feast for iftar for the first time, making it worth visiting at least once. Angeethi is known for their desi cuisine, and this year, they are offering a buffet menu for a limited time. You can enjoy the curated menu for only Rs. 2090+tax

4. Heritage. Pk

Book a table at Heritage to make the most of this month and the blessed vibes. The restaurant offers an iftar buffet menu for Rs. 1499/ only. There is also a 10% discount on the entire menu for the first ten days of Ramadan.

5. Koffie Chalet

Koffie Chalet is offering a flat 25% discount for the first ten days of Ramadan. This means you can enjoy an all you can eat star buffet menu for Rs. 1046+tax.

6. Nawab’s Dynasty Restaurant

Nawab’s Dynasty is offering a buffet menu with a 25% discount for the first ten days of Ramadan. You can enjoy an all you can eat buffet for Rs. 1087+tax.

Stay tuned to Brandsynario for the latest news and updates.

Jazz Shines At Effie Awards Pakistan 2022 With 5 Awards

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Apr 4, 2022

Islamabad – 02 April 2022: Pakistan’s leading digital operator Jazz has won five awards at the Effie Awards Pakistan 2022 held last night in Karachi.

The company received three silver awards under the following categories: ‘Corporate Reputation’ category for its ‘Super Nahi Tou 4G Nahi’ campaigns showcasing the brand’s impact on creating an inclusive digital ecosystem, ‘Positive Change: Social Good – Brands (Services)’ category for its women’s day campaign, and ‘Seasonal Marketing (Services)’ category for its ‘Creating a Digital Pakistan’ campaign.

Jazz also bagged two bronze awards under the ‘Marketing Disruptors’ and ‘Topical Marketing’ categories for its drive-in cinema initiative.

“Being recognized for our unique marketing approach to build trust and inspire change feels tremendously special. This is an endorsement of the hard work our teams and partners put in to drive growth and create a brand legacy,” said Jazz CCO Asif Aziz.

These accolades are a demonstration of Jazz’s continued focus on marketing communications that is social, rooted in a collective purpose and is able to change culture. This is in line with its business and sustainability objectives of driving digital and financial inclusion, especially for women.

8 Pakistani Influencers That Are Creating Meaningful Content

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Mehak Zehra

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Apr 4, 2022

pakistani influencers — Image Source: Brandsynario

The social media world is easily accessible to everyone which is why almost everyone wants to become famous through it. There are a number of people who would get viral due to one particular video and become influencers. But influencers who become famous due to their gradual meaningful content earn a different kind of respect. So today, we will be listing Pakistani influencers that have superb content throughout.

1. Humna Raza

With a 333k following, Humna Raza has built her clout by blogging full-time and giving her point of view on various aspects of life ranging from lifestyle to fashion. These daily issues ensure that her audience remains engaged in interacting with her content.

View this post on Instagram

A post shared by Humna Raza (@humnaraza)

2. Mooro

Becoming a vlogger in Pakistan when Pakistan was not that familiar with the digital world was something Mooroo did. Over time, he established himself as someone who, when has an opinion, sticks by it.

View this post on Instagram

A post shared by Taimoor Salahuddin (@mooroosicity)

3. Junaid Akram

When Junaid Akram releases his content, he is usually sitting in one place and saying his piece. But that piece is not just a rant it has logic attached to it which makes it even more interesting to watch.

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A post shared by Junaid Akram (@ganjiswag)

4. Sara Peracha

Sarah Peracha is a blogger, who loves sharing her thoughts about food, art, history, and culture. She does not shy away from stating her views and opinions on politics, law, and current affairs.

View this post on Instagram

A post shared by Sarah Peracha (@sarahperacha)

5. Muzamil Hasan

Husband of Humna Raza, Muzamil Hasan got famous for his video skits. And after, he got married to Humna, their content together has made them sort of a power couple. It won’t be exaggerated if it was said that they have raised the bar for Pakistan’s influencer marketing industry.

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A post shared by Syed Muzamil Hasan Zaidi 🇵🇰 (@muzamilhasan)

6. Hassan Ahmad

Hassan Ahmad is that person who has defied stereotypes that come with differently-abled people. He does not shy away from the world and makes sure that the public sphere accepts him the way he is.

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A post shared by Hassan Ahmad – Deaf 🇵🇰 (@hassanahmad_deaf)

7. Irfan Junejo

Irfan Junejo needs no introduction. He started his journey as a Youtuber and is now achieving more success.

View this post on Instagram

A post shared by Irfan Junejo (@irfanjunejo)

8. Ukhano

Part of a few controversies, Ukhano’s following may have dwindled a bit but he still maintains a good 339k following that has stuck by him mostly because of his content.

View this post on Instagram

A post shared by Umar Khan (@ukhano)

Are there any more Pakistani influencers who deserve to be on this list? Let us know in the comments.

Stay tuned to Brandsynario for the latest news and updates!

8 Nostalgic Horror Games You Should Definitely Try Out

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Usman

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Apr 4, 2022

Dead Space and other horror games — Image Source: extremetech.com

The world of gaming is a lot more immersive than we give it credit. If you are an avid gamer, then you are aware of the depth of the storylines. Whether it is talking about narrative-driven ones or multiplayer ones, you can get lost in them for hours. Games that can capture the complete essence of immersion are often mostly horror games.

In the spirit of the Eid holiday upon us, let us take a trip down memory lane. If you are free and bored this weekend, maybe you can check out some of these nostalgic horror games. They are worth every minute of play and keep you occupied for hours on end. Let us dive into them.

1. Dead Space

This is one of the most engaging horror games of all time. It follows a spaceship systems engineer who is sent to investigate, along with a team, what had happened abroad on another ship. The USG Ishimura, as the name of the ship goes, seemingly lost radio contact and went completely dark. The game is worth playing and you can check out the gameplay here.

2. F.E.A.R:

This is yet another game in this genre. It came out back in 2005 and was regarded as one of the best of that year. It is a first-person horror game with survival elements. Yes, you have to make sure you get out of the whole story alive. The story is quite interesting and engaging. Do check out this game and its sequels.

3. S.T.A.L.K.E.R Shadow Of Chernobyl

If you wish to see a horror game set after the events of Chernobyl, this is the very game you want to play. It not only puts you in the setting itself but pits you against mutants who are now living in that region. They are sure to stalk you as you make your way through the area. The game has many horror elements and is worth your playtime. Check out the sequels too!

4. Resident Evil 4

This is the fourth sequel in a long-running series. It first came out as an over-the-top perspective style game. The story of this one revolves around our protagonist contracted with saving the president’s daughter. Our hero, Leon Kennedy, must make it through hordes of monsters, cult members and sea creatures to finish till the end.

5. Half-Life:

One cannot mention nostalgic horror games without the game of the century being there. Yes, Half-Life is one of the best games out there, in terms of story as well as gameplay. Additionally, it has one of the best weapon systems that one could have asked for.

6. Half-Life 2

The writer of this article personally finds the sequel even better than the original. It focuses on an entirely fresh storyline, albeit with the same protagonist, Gordon Freeman. This time, the story is a more open world and has more supernatural elements to it. Check out both of these games if you want to play nostalgic premium horror.

7. Silent Hill 2:

This can be considered as a counterpart to Resident Evil but with more supernatural elements. Stuck in the eerie town of Silent hill, you must now solve their mystery and navigate through a plethora of horror elements. It is one of the best games out there, with iconic figures such as ‘Pyramid head’

8. Doom 3:

This is yet another entry in the horror game franchise. It occurs on a settlement on Mars and something has leaked. The leak has caused a lot of the population to turn into murderous, ravenous killers. You, as a visitor to Mars, must now navigate and set things right, or die trying!

Stay tuned for more from Brandsynario!

What’s Driving Up Inflation Globally Ahead Of Ramadan & Why Is It Common In Pakistan?

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Apr 4, 2022

globally inflation pakistan — Image Source: Arab news

Inflation, ahead of the Holy month of fasting in Pakistan, is always expected and always feared. There is no official and effective check and balance on prices in Pakistan which is why the high demand in Ramadan drives up prices so much. However, this time around, inflation, globally, has reached new heights and we’re wondering whether Pakistan is better off or not.

Inflation in Pakistan

Last year, Pakistan’s CPI (consumer price inflation) increased 11.1% before Ramadan which previously stood at more than 9 a month before. The month of fasting brings a greater demand to suppliers which is why retailers of fruit, vegetables, meat, and even other groceries tend to rise too much.

This is also true for big grocery brands that initiate a price hike before Ramadan in the name of “inflation”. However, this price hike is also attributed to people hoarding items before Ramadan which creates a shortage and hence, higher prices.

Egypt’s Crisis

Currently, Egypt is going through a crisis that their President has termed an even more serious crisis than coronavirus. Egypt is the larger importer of wheat and Russia and Ukraine account for 30% of the world wheat supply. In the face of the current war that is going on, both countries have put a hold on their exports for domestic consumption.

As a result, Egypt has had to put aside several billion in order to subsidize food. The Egyptians eat wheat (roti) with everything and hence, higher prices for that will result in a rallying cry. Moreover, Food and Agricultural Organisation have said that the global food prices are at their highest since 1974 when adjusted for inflation.

Indonesia Is In The Same Boat

These crises are traveling far and wide. Indonesia is also facing the highest inflation rate in two years and this is expected to be further aggravated in Ramadan. The country has so far imposed a higher price on their gasoline which has also destabilized the country’s prices.

This shows that countries around the world are facing aggravated inflation due to circumstances. However, Pakistan is facing it simply because the people can. The stall vendors mostly turn towards price their products as they wish. We seldom have more options than to purchase!

Stay tuned to Brandsynario for the latest news and updates.

The Big Reveal: Pakistan’s Contribution To The FIFA World Cup 2022

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Apr 4, 2022

The Big Reveal: Pakistan's Contribution To The FIFA World Cup 2022 — Image Source: Jawlatt

Pakistan has been the official ball manufacturer of the World Cup since 1970 now. The factories in Sialkot have been extensively covered, for better or for worse and the tradition has continued. The World Cup ball for 2022 has been unveiled and Pakistan’s contribution is being discussed. Here’s what’s going on:

What Did Pakistan Do For The Ball?

Pakistan officially made all the balls for the World Cup taking place this year. The ball has also been given a name this time around. It is called “Al Rihla” which means “the journey”. That is an apt name for sure because the ball travels from the heart of Pakistan onto famous stadiums where all that is glitters may be gold.

world cup ball pakistan — Image Source: Twitter

The ball also mentions “Made in Pakistan” which is always a moment of pride for our country.

What Are People Saying Is The Real Contribution?

However, all those who point out that Pakistan made the ball for the World Cup, are doing so with a passive-aggressive tone. They all want to pull attention to how Pakistan does not get enough recognition for being the official supplier of balls for the tournament. Moreover, aside from the balls, Pakistan provides the “cheap labour” whose sweat, blood, and hard work may be paid a minuscule of what World Cup players are.

Have a look at some of the tweets:

Once again, Pakistan’s contribution at the World Cup — apart from of course most importantly providing the labourers whose hard work, sweat and lives helped build it — will be the World Cup match ball: ‘Al Rihla’ which means ‘the journey’. pic.twitter.com/XQPwpOEvfB

— Umaid Wasim (@UmaidWasim) April 1, 2022

This is good but when will Pakistan Football Team actually participate in the FIFA World Cup?

— معاذ (@choppingair) April 1, 2022

We are Labour of Adidas not contractor

— Jalil (@Jalil77135765) April 2, 2022

FIFA’s Antagonism Towards Pakistan

Despite these services, it appears FIFA is antagonistic towards Pakistan. FIFA has established full control over PFF – Pakistan Football Federation. Last year, a group of football officials, led by Ashfaq Hussain Shah, who was elected as PFF president in the 2018 elections sanctioned by the Supreme Court but not recognized by FIFA, took over the headquarters. This group also seized control from the PFF Normalisation Committee (NC) which was appointed by FIFA and headed by Haroon Malik.

As a result, FIFA has suspended PFF and has also submitted this situation to the Bureau of the Council. With the situation so tense and PFF further behind than it ever was, Pakistan’s contribution to the World Cup deserves greater praise.

Stay tuned to Brandsynario for the latest news and updates.

How To Make A Portable Air Conditioner At Home Conveniently

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Apr 4, 2022

It is the beginning of July, and the temperature in Pakistan has been rising significantly. While summers here give us delicious mangoes, it also gives us an immense amount of humidity.

During June and July, the temperature rises to 45 degrees. It is unbearable to sit under the fan for more than an hour during the daytime. You have likely been using the Air Conditioner often during these months for over the past years to get through summers in the region.

Pakistan is still considered an underdeveloped world, and many can’t afford an Air Conditioner or pay electricity bills. People who do not have Air conditioner back home go through the trouble, especially, during these two months when the temperatures are soaring high.

In this article, we will reveal a step to step guide on how you can make portable air conditioners at home conveniently while also staying in budget.

The tools and things that you require are:

1. Plastic Jar big enough to hold enough ice for one-time use. DC Motor
3. Battery
4. Little Fan, preferably of the size of the jar’s lid
5. A Plastic Bottle (Bottle mouth, you’ll only need the top)
6. A Sharp Cutter
7. A Glue Gun
8. Hot Soldering Iron (Please note that this item can be borrowed from a mechanic)

Step 1: Make tiny holes on the cap of the bottle jar with the help of the Hot Soldering Iron. Make sure to do the job as neatly as possible.

Step 2: Use a permanent marker to draw a hole on the jar keeping the head of the bottle.

Step 3: Once the desired shape is achieved, make another hole. This time a substantially bigger size hole. Refer to the picture below to get a better idea.

Step 4: Use a glue gun to attach the mouth of the bottle to the designated area on the jar

Step 5: Use some more glue gun and attach the DC motor in the middle of the jar cap (outside). See the picture attached below for reference

Step 6: Use a glue gun to attach the battery outside the jar carefully

Step 7: Attach the fan with the DC motor on the cap of the Jar

Step 8: Your DIY Air conditioner is almost ready.

Step 9: Get some ice cubes and fill it in the jar. You will need to add more ice to the spot every time it melts down.

Step 10: Connect the DC Motor with the battery now and enjoy your very own portable Air conditioner

Enjoy your mini air conditioner this summer made by you!

The article initially first appeared on Instructables.com

Please note that this device must be used with caution because it is not the safest. Keep out of reach of children. Try to keep the jar dry and not touch the wires with wet hands.

Add ice when melted. Will you try this out at home? Let us know in the comment section below.

For more news and updates, stay tuned to Brandsynario.

5 Fool-Proof Remedies To Treat Dry Scalp That Work Like Magic

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Apr 4, 2022

remedies treat dry scalp — Image Source: Pink Villa

A dry scalp is more common than you think though its commonality does not spare one from its horrendous symptoms. Side effects include itchiness, often pain, dry-looking or excessively oily hair and a whole lot of embarrassment. Before you look at the remedies we present to you, try to identify the reason behind your dry scalp. It can be weather, hair products, your diet or much more. If you have one, here are some home remedies to try.

1. Coconut Oil

Nothing is more nourishing and moisturising for your scalp than coconut oil. Try and get an organic one so you’re not putting anything artificial on your scalp. Massage twice a week on your hair, let it absorb for a few hours and then wash it out! Don’t think putting it overnight will help your scalp, it can make it more oily too.

2. Aloe Vera Gel

Aloe vera gel is a miracle gel that we can get completely free and pretty much all the time. It can soothe anything irritated and also has moisturising properties. Extract some gel from your own aloe plant and put some on your scalp for about 30 minutes. Wash it out as per routine.

3. Tea Tree Oil

Tea tree oil is a healer and has antioxidant properties which can soothe your scalp. However, be sure not to put it on your head directly as it is an essential oil after all. Mix some in with a hair mask and then apply it on your scalp only. Wash it out after an hour with a gentle shampoo.

4. Yoghurt Hair Mask

Our nanis and dadis have taught us this one! Nothing can treat a dry scalp like a good ol’ yoghurt hair mask. Simply take homemade yoghurt (best not to get store-bought ones) and add your choice of oil to it or an egg to it and apply it on your scalp. This will be super nourishing for your scalp and also make your hair soft.

5. Mashed Bananas

Bananas are also a source of nourishment and moisturising so they can be great for a dry scalp. Mash or blend some bananas with a tablespoon of coconut oil and apply it to your hair. Blending is better because then the banana chunks won’t get stuck in your hair. Apply for 30 minutes max and enjoy the results.

Stay tuned to Brandsynario for the latest news and updates.

Foodies ‘R Us Wins The Food Connoisseur Award At MasterClass Annual Culinary Awards 2022

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Apr 2, 2022

The food culture has witnessed immense popularity over recent years. While on one hand,
many new cuisines have set foot in the local market, the trend of food communities and reviews has also seen massive encouragement on the other hand. However, there is an undeniable contribution of a few food enthusiasts in setting these trends. One of the most prominent names on the list is Mr. Asad Sheikh. He is the founder of the popular Facebook group Foodies ‘R Us.

The group started to hone the collective passion of food lovers around Asad Sheikh has
become a true movement in the food industry. He has been one of the founding members of one of the biggest food festivals, Coke Fest which later got rebranded as Soul Fest after Coca-Cola pulled out. Not only has the community become a home for food lovers to share their passion but a thriving community for home chefs and food entrepreneurs. Foodies’ R Us has been providing them opportunities to trial, market and sell their products and give all its members the most diverse set of food experiences. For Asad’s growing support of the food entrepreneurs and creating a positive eco-system recognition has started flowing in with his recent win at this year’s Annual Culinary Awards by MasterClass Pakistan where Foodies ‘R Us won the award for the “Food Connoisseur”.

MasterClass Pakistan Hospitality Business School

MasterClass Pakistan is a fully operative culinary and hospitality institute working to revolutionize the scope of the hospitality industry in Pakistan. The school was founded with the vision to change the perspective of cooking among food enthusiasts and the general local public. Over the years, MasterClass Pakistan made valuable efforts to minimize the huge skill gap in learning culinary arts across the country. Unlike traditional culinary schools, MasterClass Pakistan provides a state-of-the-art facility to impart knowledge about culinary arts as per global standards. With a list of accreditations to its name, this learning culinary learning facility has reshaped the perspective of chef culture in Pakistan by offering leading-edge training to food enthusiasts.

Accreditations and Recognitions

As a world-class culinary arts facility, MasterClass Pakistan has established a highly encouraging and motivating environment for those who want to excel in their passion for cooking and hospitality. The institute has received global recognition for its globalized diploma programs in a number of related fields. Some of the highlighting accreditations of MasterClass Pakistan include the Confederation of Tourism and Hospitality (CTH-UK), Institute of Commercial Management (ICM-UK), World Association of Chefs’ Societies, Typsy, City and Guilds – UK, Sindh Board of Technical Education, Skill Development Council (SDC), and Sindh Technical Education and Vocational Training Authority (STEVTA).

MasterClass Annual Culinary Awards 2022

MasterClass Pakistan organized the Annual Culinary Awards 2022 to recognize the efforts of chefs and food enthusiasts from all over the country. As the leading culinary arts facility in Pakistan, MasterClass Pakistan arranged the annual awards ceremony this year to bring hidden and unrecognized talent to the spotlight.

Apart from the awards ceremony, the event also allowed food enthusiasts and chefs to arrange food stalls in an effort to promote their food services. Many chefs applauded this initiative and considered this event the beginning of a new era in the culinary industry of Pakistan.

Foodies ‘R Us Bags “Food Connoisseur” Award

It is true that if you stick to your passion, it takes you places. The passion of Mr. Asad Sheikh proved highly fruitful and rewarding for his Facebook group turned community Foodies ‘R Us after years of effort to make a difference in the food industry of Pakistan. The MasterClass Annual Culinary Awards 2022 ceremony was held the last weekend. Continuing its tradition of rewarding and recognizing experts from the culinary industry, the ceremony presented Mr. Asad Sheikh of Foodies ‘R Us with the “Food Connoisseur” award.

The food enthusiasts are thrilled to hear this great news and are sharing their best wishes with Mr. Asad Sheikh over social media. The journey of Foodies ‘R Us started with a firm but clear vision of creating a community of home-based chefs and foodies. The award for the category of Food Connoisseur is indeed a huge accomplished milestone for all the home-based chefs of Pakistan. This achievement has not only encouraged passionate foodies to pursue their chef dreams but also opened the doors for global recognition of the local culinary industry.

Dress Up For The Season Of Blessings With IDEAS Latest Kurta Collection

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Apr 2, 2022

The blessed month of Ramadan is here. These 30 days bring about a lot in terms of spirituality, happiness, and the concept of rewards. Attire has a significant impact on how we present ourselves to society and religion, stressing the importance of dressing well. This is especially true for the men in the household who accept more responsibilities during the month of Ramadan and during the celebrations that follow.

There are few brands that personify and reflect all that we hold sacred and celebratory about the approaching month along with its virtues. However, one name amongst these stands out, and it is none other than IDEAS. The leading brand has recently launched its Kurta Collection 2022 for men. The collection features several elegant and stylish designs as well as colors for men.

With fabric ranging between cotton yard and poly-viscose, the collection is light and breezy which is appropriate for the summer season. As you prepare to welcome the holy month of Ramadan, updating your wardrobe can refresh your spirit and soul.

If you are looking for simple and trendy kurtas, we made an effort to save you the hassle of going through the entire collection. Here are some of our favorite picks from this year’s Kurta Collection.

Light colors are synonymous with summers because they help keep you cool even as the mercury rises. This sea green regular fit kurta is one elegant piece to behold.

Yes, we’ve advocated light colors to complement the weather however sometimes, darker hues are irresistible despite the season. This Maroon cotton kurta is definitely on the list.

The lighter the better! Sky is a color to love and adorn. It embodies grace, comfort and fashion all in one without compromising on either aspect.

This year’s Kurta Collection for sure makes it hard to miss out on darker colors. This time we fell for an even darker shade of maroon that would work great for festive occasions.

Cotton is the material of choice for the summers and this kurta in olive green offers an amazing statement of style and grace.

Well, no collection would be complete without basic block colors. It is no surprise that this gray kurta is selling out fast. If you are a fan of basic hues, grab this one before it’s too late.

Continuing with basic colors, here’s another one that speaks to the simplistic ones amongst us. Finding elegance in basics, this Navy-blue kurta is another fan favorite and a definite yes from us.

Last but not the least, this black kurta is bold yet beautiful. Get this amazing look to wear out at night during the month of Ramadan.

The IDEAS Kurta collection is live now online at www.gulahmedshop.com and in-stores nationwide. Pick your favorites before it’s too late.

Banned Pakistani Film ‘Javed Iqbal’ To Premier At UK Asian Film Festival

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Apr 1, 2022

Banned Pakistani film, Javed Iqbal: The Untold Story Of A Serial Killer, will receive its world premiere at the Opening Gala at the 24th UK Asian Film Festival. The movie will now see the light of day as the opening film of 2022.

The film was banned in Pakistan a few days before its release. The film depicts the untold story of Lahore’s notorious serial killer, Javed Iqbal. As he confessed to police and media that he had abducted, sexually abused and murdered more than 100 boys in Lahore between 1998 and 1999.

He was arrested and sentenced to death. But just two years into his sentence, he allegedly committed suicide in his prison cell. The authorities suspected his horrific crimes were part of a broader paedophile ring.

Inspired by writer and director Abu Aleeha’s novel, ‘Kukri’, the film provides a detailed analysis of Iqbal’s statements and his time in police remand. Without sensationalising the subject matter, the film delves into the psyche and character of Iqbal. At the same time depicting the seriousness and sensitivity of Lahore police during the investigation.

24th, UK Asian Film Festival

The theme of this year’s festival is “Dare To Dream”, which commemorates 75 years of India and Pakistan’s Independence. The curation will acknowledge personal and societal freedoms. At the same time, addressing topical issues such as climate change and human resilience in the face of oppression. The festival format will include screenings, premieres, live events and industry panel discussions.

UK Asian Film Festival Founder and Director Dr Pushpinder Chowdhry MBE say, “We are looking forward to opening UKAFF 2022 with Javed Iqbal, a film that digs deep into the psyche of a serial killer and that highlights the importance of mental well-being. Abu Aleeha’s directorial tells a compelling, real-life horror story of a psychopath captured by a woman police officer, sensitively played by Ayesha Omar.

The importance of this film cannot be underestimated. It brings to light an issue. The abuse and mass murder of young boys as it is of the utmost importance and yet rarely discussed. It has always been far too convenient for South Asian societies to brush such issues under the carpet, but only by creating safe spaces to confront these issues and their root causes can we begin to create the meaningful social change we need. In that way, we all owe a debt of gratitude to the creators of this film.”

Yasir Hussain’s Statement

The lead actor of the film Yasir Hussain who played the role of the serial killer also shared the news on his social media, stating,

“It is a very proud moment for us that UK Asian Film Festival is giving our movie so much respect. However, it is unfortunate that we always fail to acknowledge our content and people.”

“This Pakistani story might have been banned in Pakistan, but make sure to feature five cultural films on Eid.”

UK Asian Film Festival 2022 will run from 4th – 15th May in venues across London, Birmingham, Leicester, Coventry, Warwick, Bradford, Stockton and Glasgow; and online via FI Player and Modern Films.

Stay tuned to Brandsynario for the latest news and updates.

8 Brands That Pulled April Fool’s Day Pranks Brilliantly

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Apr 1, 2022

Hnet.com-image (17) — Image Source: Vice.com

April Fool’s Day might come around every year, but the campaigns and promotional products get a massive upgrade. Of course, figuratively! These campaigns sometimes become the talk of the town and gain needed buzz for an extra push for the marketing strategy. Brands are trying to execute lighthearted pranks for their customers, and each year the companies participate in them for confusing reasons.

This year too, different brands worldwide have come up with creative ideas to connect with the customers in a fun way.

Take a look at some of the marketing campaigns which have become the talk of the town this April Fool’s Day.

1. Meiji Singapore

Getting the actual number of sticks and an adequate amount of chocolate in the cup is the real deal. However, Meiji is playing with its customers to pull out the most brutal prank by offering only sticks and dip in a single cup encouraging you to buy another one.

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A post shared by Meiji Singapore (@meijiseikasingapore)

2. Nasty Cookie

A visual illusion treat from the nasty cookie will make you take a second look at their April Fool’s launch product. Last week, the Singapore cookie brand announced its new Cookie Fries as part of an April Fool’s special. Mentioning the “fries that will never turn soggy”, the brand clarified how it’s a twist on a new product.

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A post shared by Nasty Cookie (@nastycookiee)

3. Irvins Singapore

Have you ever liked the food so much that you wanted to rub it on your skin? That would stand true for chocolate but indeed not cheese! Irvins has shared a new invigorating “salted cheese body scrub” to give you buttery soft skin. The product can be consumed and can be used for your skin which sure is enticing.

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A post shared by IRVINS (@irvins.sg)

4. Lay’s Pakistan

Ever felt confused about choosing the right snack? Then look no further because Lay’s has just the product for you. An all-new Jalebi flavor of lays will wow your worries about whether to have Jalebi or lays for your evening tea?

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A post shared by Lay's Pakistan (@layspakistan)

5. Burger King Taiwan

Burger kind is taking the love for innovation and strawberries to the next level as it introduces a strawberry beef burger as an April Fool’s special. The loaded strawberry burger contains two grilled beef patties, cheese and strawberry sauce.

6. 4FINGERS Malaysia

4FINGERS Malaysia is taking it up a notch this year by having a restaurant inside a chicken farm for April Fool’s Day.

“We wanted to ‘Keep it real. Real good.’ as our food is prepared only upon order, using fresh chicken and fresh ingredients that are hand-brushed to crispy perfection,” said Belinda Ho, 4FINGERS Malaysia’s head of marketing. With this campaign, the brand hopes to have consumers view 4FINGERS as a brand that serves only the freshest.

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A post shared by 🇲🇾 4Fingers Malaysia (@4fingersmalaysia)

7. IKEA Hong Kong

IKEA used the NFT to launch a marketing campaign for April Fool’s Day. The company has launched an NFT project titled “Non-Furniture Treasure”.

In a Facebook post that contains 99 photos, the company said: “The 99 pieces of IKEA NFT* (Non-Furniture Treasure) – the treasure (aka trash) left behind at the IKEA stores by customers. And now, they are open for purchase.”

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A post shared by IKEA Hong Kong (@ikeahongkong)

8. Shake Shack

Shake Shack has launched a limited-edition “Fry-Day Burger” in light of April Fool’s falling on a Friday this year. The prank was mistaken as an actual product available on Fridays. However, the company clarified the confusion at hand.

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A post shared by Shake Shack Singapore (@shakeshacksg)

Stay tuned to Brandsynario for the latest news and updates.

Levi’s® Celebrates That ‘You Are Wonderfully Made’ This Ramadan

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Apr 1, 2022

Lahore, Pakistan – 31^st March 2022: This year’s Ramadan greeting from Levi’s^® is clear and simple – “You are Wonderfully Made”. At the campaign’s core is optimism, hope and knowing that we can all make the world a better place. A celebration of togetherness and the joy that is at the heart of these moments.

Emerging from a global pandemic, the ‘new normal’ is here to stay. With more news comes more noise, and every new situation can impact wellbeing and passion for life. Around the world, when times are tough, collective humanity has remained a beacon of hope as consumers look to see the world for everything it can be.

The campaign celebrates everyone’s individual spark. To do good, bring change and uplift one another as a community. Designed for purpose and made to last, Levi’s^® reflects each wearer. One choice at a time, change can be made, especially when standing together because while great as individuals, as a community and collective, we are better together.

“People are seeking out good news now more than ever. Through this campaign we want to make a concerted effort to seek out positivity, fueling a collective momentum to work towards a future built on optimism-and to amplify positive and hopeful stories. We seek to inspire our fans to affirm and celebrate the values that make each of us unique, because YOU ARE WONDERFULLY MADE” explained Mir Zia Mahmood, General Manager – Pakistan and Non-EU Countries.

As consumers come together as families, friends and communities, after years apart, Levi’s^® celebrates these moments with timeless, iconic products that are truly unique to each individual. So, whether shopping for yourself or buying for a loved one, each individual can be assured to find the perfect, long-lasting gift with Levi’s^®.

foodpanda Launches pandapro

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Apr 1, 2022

Karachi, March 31, 2022: foodpanda, Pakistan’s leading food delivery platform and e-commerce company, launched its latest feature, pandapro, at a grand unveiling event in Karachi. Through this event, pandapro was officially introduced as a service for the larger audience. pandapro is a membership programme that gives customers exclusive access to flat discounts, better services, and complimentary food/drinks across foodpanda’s use cases.

Speaking on the occasion, Muntaqa Peracha, interim CEO foodpanda, stated, “We are very excited to launch pandapro as a service in order to strengthen long-term, ongoing relationships with our customers. We will continue to focus on providing excellent service to our customers by letting them enjoy exclusive discounts on food delivery, as well as additional discounts on Pick-Up and groceries through pandapro.

pandapro users will enjoy free delivery on all restaurants and shops in addition to the non-pro discounts on foodpanda. They will also get to enjoy up to 20% and more on selected restaurants and free delivery from all restaurants and shops on all orders above Rs.599. This benefit can also be used together with the non-pro discounts on foodpanda.

The event was attended by foodpanda’s management, loyal customers, top vendors, influencers, media houses, and other key stakeholders. The event was wrapped up with an electrifying performance by Hassan Raheem who has become the latest musical sensation in the country.

foodpanda Partners With Extreme Commerce To Promote Vendor Acquisition

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