Dunkin’ has invited customers to wake up and make up this spring. The beloved coffee brand collaborates with e.l.f. cosmetics to drop a makeup collection. The line will be exclusively available on elfcosmetics.com, at Ulta Beauty stores and at ulta.com.
Elf’s Collaboration With Dunkin’
The limited-edition, detailed below, has an array of donut- and coffee-inspired shades, shapes, textures and scents. Dunkin’ Dozen – Twelve shades of pigmented eyeshadows with creamy, blendable textures, inspired by fan-favorite donuts. These include Strawberry Frosted with Sprinkles, Chocolate Frosted with Sprinkles and Boston Kreme.
A $16Donut Forget Putty Primer – A glazed-up primer with a smooth texture, sweet donut scent and soft focus with a glowing finish. The collection also offers a $12Coffee Lip Scrub – A gentle, exfoliating sugar scrub that will leave lips smooth and conditioned with a Dunkin’ coffee scent.
$6 Glazed for Days Lip Gloss Set – A duo of sheer glosses with donut scent with Dunkin’s iconic colors. $12 Strawberry Frosted with Sprinkles Face Sponge – A donut-inspired sponge for flawless blends which is soft, absorbent, and easy to use and a $9The Classic Dunkin’ Stack Fault – The complete 5-piece collection and a limited-edition reusable cup and straw-inspired brush set.
“This collab is all about your morning must-haves. There’s no better way to start your day than making a Dunkin’ run wearing your favorite e.l.f. makeup,” said Kory Marchisotto, chief marketing officer, e.l.f. Beauty.
“We’ve long admired the genuine connection e.l.f. has forged with their community and believe it mirrors the connection we have with our Dunkin’ fans,” said Peter Callaro, vice president of integrated marketing communications, Dunkin’.
“We’re thrilled to team up with e.l.f. to bring Dunkin’ devotees an exciting, new way to power their ‘get-up-and-go’ daily routine.”
TikTok Promotional Campaign
Mikayla Nogueira, the Official e.l.f. x Dunkin’ Ambassador will host a TikTok Live Shopping Event. The event will go live on her TikTok channel April 5 at 5 p.m. Eastern time.
“When I learned about the e.l.f x Dunkin’s collab, I about lost it,” TikTok celebrity Mikayla Nogueira said.
“These are legit two of my favorite brands of all time. I couldn’t be more amped to have the chance to tell the world about this makeup collab!”
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