Subway Comes Into Collaboration With Disney
MILFORD, June 17 – Fast-food giants, Subway joined hands with world-class entertainment company Disney for the launch of two long-awaited projects, namely the “Monsters...
Rooh Afza Launches ‘My Rooh Afza Story’
By Ali Rizvi
INDIA, June 13 – Rooh Afza has maintained its brand name in many countries globally. The brand has preserved its local reputation...
Adidas partners with Google to launch a “Talking Shoe”
By Anum Saeed
Adidas partnered with Google and came up with a shoe that can talk. The new shoe can provide directions, speed and can...
Puma Enters Female Lingerie
JUNE 19 –Puma is now launching its new brand of female underwear section that would help revive the company’s status and its position in...
Ariel’s Digital Campaign Lacks Worthy Media Selection
By Saira Hussain
The ongoing digital campaign of Ariel lacks accurate vehicle selection. The creative work is splendid but the placement of the ad is...
Porsche launches a limited edition of sports car ‘911’
By Saira Hussain
Porsche unveiled the hybrid machine for Le Mans Prototype race for the year 2014. Porsche intends to make a breakthrough win, which...
Nokia Endorses ‘Man of Steel’ As Its Official Sponsor
By Shiza Aslam
A global co-marketing partnership of Nokia and Warner Bros. Pictures enthrall movie enthusiasts with the latest installment of the Superman franchise ‘Man...
National Foods’ marketing efforts
By Mohd. Omar Iftikhar.
National Foods has been a leading spice manufacturing company since 1970 and has witnessed unprecedented growth since then. The company brought...
LinkedIn Celebrates its 10th birthday
By Ufaq Ashfaque.
The world’s most professionally popular network LinkedIn celebrated its 10th birthday, completing a decade.
Launched back in the year 2003 by Reid Hoffman,...
Q-Mobile takes the lead in the mobile market
By Ufaque Ashfaque.
KARACHI, April 7– Smartphones are now hitting center stage in the Pakistani market. However, with the rising expenditures, it becomes extremely difficult...
Zong collaborates with Red Crescent Society
By Ufaq Ashfaque.
Zong recently joined hands with Pakistan Red Crescent Society (PRCS) for their program regarding blood donations.
Through this unique collaboration, Zong customers have...
Dove Faces Criticism For Real Beauty Sketches Campaign
By Saira Hussain.
The Real Beauty Sketches Campain quickly became a viral phenomenon but few critics and consumers felt that the video, used in campaign,...
Cola war: Pepsi’s ‘Like Machine’
By Tooba Zaheer Shaikh.
The cola war intensifies as Coca Cola and Pepsi start competing on the platform of vending machine technology. On one hand...
Mountain Dew Introduces Kick Start Campaign
By Ali Rizvi
PepsiCo announced on 13th February that it was going to roll out a new beverage in the form of a fruit flavored...
Mountain Dew Twitches The Most Racist Commercial in History
PepsiCo has recently put together an offensive Mountain Dew commercial that has severely disappointed online viewers since it very elusive in terms of racism....
Standard Chartered launch new credit card facility
Standard Chartered bank launched an exciting new credit card facility for its customers. It offers premium services to customers that are on the bank's...
Ariel takes branding to a whole new level
By Ufaq Ashfaque
KARACHI, June 6 - Ariel, the world’s largest detergent brand, recently put a unique outdoor advertising campaign in Karachi. The detergent brand...
Nivea introduces energy on the go
By Ufaq Ashfaque
BRAZIL, June 5 – Skin care product mogul Nivea launches their new Sun line of products and items, promoted with a unique...
Ford’s New Ad Campaign Broadcast Features to be “And Not Or”
By Saira Hussain
America’s auto brand Ford went old-school by presenting its new "And Not Or" ad campaign first through print and television and then...
Sensational Release Of The Campaign:Dove Real Beauty Sketches 2013
By Saira Hussain.
The “Dove Real Beauty Sketches”campaign is a social experiment that aims to show women how they view their beauty in comparison to...