By Ufaque Ashfaque.
KARACHI, April 7– Smartphones are now hitting center stage in the Pakistani market. However, with the rising expenditures, it becomes extremely difficult for people to purchase a piece of the latest technology. But with the introduction of Q-Mobile, the Pakistani market now has an opportunity to own Smartphone on a low budget.
Packed with the latest software, applications and a unique variety of phones and mobile devices, Q-Mobile imports Smartphones from China. Q-Mobile openly promotes the ‘more-for-less’ value proposition and has managed to distribute phones across the country. According to a local website, Q-Mobile has earned accumulating to revenues worth Rs.761 million as of the year 2012.
Another major aspect that has brought the brand such recognition and acknowledgement from its customers is the advertising and promotional campaigns that the brand manages to launch under Q-Mobile. According to an official, ‘the advertising budget of Q-Mobile is much larger than that of Nokia’.
Expectations are high that the company will manage to disseminate more product lines after the successful launch of Q-Mobile Noir, directly targeting and competing against the recent Smartphone giant Samsung. Over the tenure of five years, the company continues to expand and grow its operations in Pakistan.