How Non-originality haunts Pakistan’s Advertising Industry
There's a “shartia ailaj” type advertising formula for every possible proposition.
Children's brands won't settle for anything short of TVCs showing brats making fun of...
Tesco scans audience’ face for customized Advertising
By Zulfiqar Ali Sajwani
Tesco, the leading British retailer, has found a solution for all the consumers who complain about the irrelevancy of the advertisements...
Ufone new TVC uses dialogue from movie Waar
By Ufaq Ashfaque
Ufone has launched a new TVC using dialogue from the new Pakistani movie ‘Waar’ as its concluding punch line.
The TVC, created...
Mountain Dew gets active in Lahore
Mountain Dew is where the action is, outwardly in Lahore these days. The Pepsi owned brand now zip-lines through Lahore and other major cities...
Ayesha Khan: A PAKISTANI GENIUS IN HOLLYWOOD
By Synergyzer
Sante Fe Film Festival acclaimed filmmaker Ayesha Khan talks about her experience with Hollywood and producing films in the USA and the acceptance...
How Brands celebrate Halloween
Every year people celebrate “Halloween”, contraction of "All Hallows' Evening or All Hallows' Eve, on October 31st. Brands also celebrate this event with same...
Djuice changes Tagline yet again
Telenor’s prodigal son Djuice changed its positioning statement at the start of this month with an official press conference. That is the story of...
Oreo bombards Pakistan with billboards and TVC
By Hassan Wasti
Oreo has come to Pakistan and it looks like it is here to stay. From billboards to cardboard cutouts, it seems like...
MAKING OF A TYPHONE: Zeeshan Akhtar, CEO & Chairman – Qmobile
By Synergyzer
Zeeshan Akhtar, CEO & Chairman – Qmobile, talks about how QMobile has become a mass cellular phone brand in such a short while...
The Top 10 most Loved brands
By Zulfiqar Ali Sajwani
Be it an aspiring or a well established brand, every brand aims to establish a healthy brand-consumer relationship and what else...
Digitz: Tapal Pakistan’s new digital agency
By Ufaq Ashfaque
Digitiz, one of Pakistan’s leading digital agencies, has recently been appointed by Tapal to handle their social media presence.
It will be a...
What Happens When You Advertise Too Much
By Nida A. Khan
One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while, maintaining a...
Tapal Green Tea Comes to Forefront With New Ad Campaign
The Pakistani Tea brand Tapal now launches a new campaign for its sub-brand, Tapal Green Tea. After claiming to be Pakistan’s favorite tea brand,...
Google Autocomplete Reveals Shocking Sexism Against Women Worldwide
By Zoya Anwer
For anyone who thought the Internet was a more enlightened place than the world at large, or that sexism was less of...
Muhammad Naqvi: a Pakistani Filmmaker with International Achievements
Mohammed Naqvi is an internationally celebrated filmmaker whose work has won over twenty-five prestigious awards and honours, and whose films have been showcased in...
Reema Endorses Lifebuoy’s ‘Mission healthy Pakistan’
By Ufaq Ashfaque
Pakistani actress Reema is endorsing Lifebuoy’s initiative for educating children about the importance of washing their hands. The campaign is currently active with...
OLX new TVC Capitalizes on Wedding Season
OLX launched their new TVC, playing on the upcoming wedding season and giving people all the more reason to sell additional items of minimal...
When Comparative Advertising Goes Wrong
By Sidra Jawed
Throughout advertising history, brands have directly and circuitously compared themselves to other brands and have tried to make themselves look good versus...
Q Mobile jumps from Aditya Roy Kapoor to Sara Loren
By Zulfiqar Ali Sajwani
The local mobile phone manufacturer Q mobile is all set to target the masses in their own way and has recently...
Himalaya TVC: Women bid Farewell to skin issues
It is true that women today can go to any lengths to get the most flawless, beautiful skin. Realizing this, India’s top herbal face...