Meesha Shafi Features in StoneAge Winter Collection 2013
Meesha Shafi is the new face of StoneAge’s winter collection.
The 31 year old singer, actress and model has starred in all three movie fraternities...
PAS Awards 2014 to be Held in April Next Year
Pakistan Advertiser's Society is all set to hold the most prestigious awards in April 2014.
Since 2011, PAS Award has become a symbol of success,...
Anwar Maqsood Supports Nestle’s and Tetra Pak #PakSafeMilkMovement
NESTLÉ Pakistan in coalition with Tetra Pak Pakistan has launched the Pakistan Safe Milk Movement.
#PakSafeMilkMovement campaign on Facebook and Twitter seems to be just...
Deepika Padukone and Imran Khan Feature in the new Lux TVC
After the much loved “Bekaboo” commercial starring Shahrukh Khan and Katrina Kaif, Lux has announced Deepika Padukone and Imran Khan as the new faces...
Agency of the Year 2013: 6 Advertising Agencies from Pakistan Shortlisted
Campaign Asia, one of the most prestigious names in the Global Advertising Industry has rolled out their ‘Agency of the Year 2013’ shortlisted entries...
Muhammad Abid : The Force behind Filmazia, Filmax and FilmWorld
By Synergyzer
Muhammad Abid, Director & C.E.O - Leo Communications (Pvt.) Ltd., talks about the company’s television channels; Filmazia, Filmax and FilmWorld; and how they...
Why you should bring a child to this world: Unilever’s ad makes waves
In light of the Universal Children’s Day, Unilever infuses a new ray of hope and optimism via its latest advertisement, targeting parents who are...
10 Lies of Advertising
By Hassan Wasti
If being a marketing enthusiast has taught me anything, it is to not trust advertisers because they can go to any lengths...
Vodafone’s new ad is ‘Made for…sharing’
By Zulfiqar Ali Sajwani
When you think about the ‘feel-good’ ads, one of the first brands that immediately pops up in your mind is definitely...
‘Unwrap Joy’ with Cadbury this Christmas
By Hafsa Ahmed
For the first time ever, Cadbury has invested in an ad campaign, ‘Unwrapping Joy’, which is specifically made for Christmas.
The ad starts...
Inside Facebook: In Conversation with Eleni Kitra
While attending PAS Digit 2.0 our team got an exclusive opportunity to interview Eleni Kitra, Agency Client Partner-Facebook.
Eleni has been working for the last...
What is the Most trusted form of Advertising
By Marium Ashfaq
Trusting advertisement? Do you ever wonder if consumers are now smartly being manipulated, or have ads started turning out to be more...
Campaign Alert: Cadbury 5 Star says “#NoHardFeelings”
No entertainment works better than good old humor. Accompany it with satire and the blend becomes impeccable. The recent digital campaign of Cadbury India...
Honda’s latest ad ‘Starts something special’
When the high school sweethearts Mairead and Kevin decided to get married, they asked Honda to borrow 3 CR-Vs on their wedding day, but...
Nokia Asha Creative Outdoor Execution
Nokia Pakistan in collaboration with their media planning & buying agency Synchronize Media recently launched a multi-channel media approach to “re-engage the audience with...
John Lewis Christmas Ad Goes Viral
If you Google “John Lewis Christmas Ad”, you will be amazed to know that it has gathered more than 4.5 million views in just...
Telenor Launches ‘Tawkshawk Mohafiz’ Endorsed by Actress Noor
By Ufaq Ashfaque
Telenor Pakistan, in collaboration with Jubilee Life insurance and MicroEnsure (Pvt Ltd) is now offering a new product called ‘Tawkshawk Mohafiz’- a...
How Non-originality haunts Pakistan’s Advertising Industry
By Synergizer
There's a “shartia ailaj” type advertising formula for every possible proposition.
Children's brands won't settle for anything short of TVCs showing brats making fun...
‘Google Outside’ enables users to search on Streets of London
By Zulfiqar Ali Sajwani
Technology giant Google, is prepared to encapsulate its audience through its pilot initiative called “Google Outside”. The innovation leader has set...
How Non-originality haunts Pakistan’s Advertising Industry
There's a “shartia ailaj” type advertising formula for every possible proposition.
Children's brands won't settle for anything short of TVCs showing brats making fun of...