Maheen Khan’s Virsa – A Homage to Silk Weaving Craft of Pakistan

In a bid to revive the dying silk weaving craft found in Banaras Colony, Karachi, the House of Maheen has included rich fabrics woven...

Top Brands that Rules Social Media in 2014, Activia Tops with Shakira’s La La...

In spite of Facebook gradually decreasing the organic reach, social media networks are still the ultimate digital marketing tool for global and local brands...

9th Bridal Couture Week A/W 2014: Date, Schedule & Designers

After Fashion Pakistan Week, the 9th instalment of Pakistan’s bridal extravaganza, Bridal Couture Week is all set to take place in Lahore from 11-13...

Junaid Jamshed Charged for Blasphemy, Media Abuzz with Anger

News about the arrest of Veena Malik and Shahista Wahidi for blasphemy had just made rounds, when singer-turned-designer-turned-preacher, Junaid Jamshed, was blamed for the...

Swarovski Consumer Goods Business enters the market in Pakistan

Swarovski, the leading manufacturer of cut crystal, has entered Pakistani market with a distribution agreement with Nishat Linen for its Consumer Goods Business in...

Angry Karachi-ites Swamp Twitter as Worst Traffic Jam Continues

  The city of lights is currently a mayhem of crisscrossed vehicles on the second day of the 8th International Defence Exhibition and Seminar (IDEAS).  Karachiites...
Karachi Rising IVS, SZABIST IBA

Karachi Rising: IVS Rose, Raising IBA & Now SZABIST Has Risen

Indus Valley School took an initiative, to clean their city – one filthy street at a time. At the end of their first ‘spot fixing’...
7UP-Winters

#7UpWinters Song Feat. Aima Baig Is Perfect For Your BBQ Night

Winter is coming and so are the chilly night out BBQ plans with friends and family. Adding the winter element to its long-going food...
EBM marketing head Zulfiqar Ansari

Head of Marketing – EBM, Zulfiqar A. Ansari Talks About the Biscuit Industry of...

  Zulfiqar A Ansari is Head of Marketing at English Biscuit Manufacturers (Pvt.) Limited. Zulfiqar has led a new strategic direction for his portfolio and...
Loreal Kerastase Pakistan

Loreal Kerastase Range in Pakistan – Customized Luxury Hair Solution for All Hair Types

  I had first heard of Kerastase some years ago when a friend who lived in the UK mentioned that it had done wonders for...
10 Coca-Cola Variations Yet to Be Launched in Pakistan

10 Coca-Cola Variations Yet to Be Launched in Pakistan

One of the most popular and enjoyed soda drinks in Pakistan, Coca-Cola, has many more flavors than just the one you love! Some of...

Koel Cafe Revamps Menu & Ambience

Koel Café has been in the process of revamping the restaurant’s look as well as the Specials menu.  The first step of the revamp is...

World’s First Halal Whiskey Available Worldwide from Dec 1

A Florida based US Company, Scottish Spirit Ltd has created world’s first ‘Halal’ whiskey called‘Arkay’. Promoted as ‘the exceptional taste of whisky without the alcohol...

See How McDonald’s Soda Cup Sizes Differ Around the Globe

Ever wondered how exactly “Large” is a Large Mc Donald’s Soda Cup? Believe it or not, but while we thought that “Large” sized cups were...

Generation Complete Clothing Line Now Available at Daraz.pk

Daraz.pk has expanded its wide assortment of local and international brands with the addition of the local high-street fashion brand “Generation”.  Generation now plans on...

HSY Becomes Quintessentially Lifestyle’s Brand Ambassador

Hassan Sheheryar Yasin will be representing the world’s leading luxury concierge service provider “Quintessentially Lifestyle” as the brand’s new face in Pakistan for 2014-2015. “I’m...

Burning in Ashes: Pakistan Spent Rs 250 bn on Smoking in FY14

Pakistanis are rapidly on their way to cancerous deaths with PKR 250 billion burnt to ashes in the form of 64.48 billion cigarettes in...

Pakistani Motorcyclist Moin Khan Travels Pakistan in Epic Selfie Video

Moin Khan, a motorcyclist embarked on a daring journey around Pakistan with his four friends, all the way from California.  He successfully filmed his...

Harvard Indian Students Show ‘A Woman’s Body is Her Own’

By Zenub Ayaz No matter how much we try to boast the fact that we are living in a world of equality and enlightenment,  there...

Foodpanda Celebrates ‘World Pasta Day’ with 50% OFF

Mark your calendars for this day and run to grab a fork because foodpanda is celebrating World Pasta Day today and giving our ever-loving...