Winter is coming and so are the chilly night out BBQ plans with friends and family. Adding the winter element to its long-going food theme, 7Up Pakistan has rolled out their latest campaign, The Bonfire Song featuring the aspiring Pakistani singing sensation, Aima Baig.
Watch the original track created exclusively for #7UpWinters campaign:
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A quick poll around us revealed that Pakistanis, in general, love to take down their spicy BBQ items with ice cold gulps of drinks regardless of the weather outside. Cashing on the insight, 7Up has successfully utilized it in their latest campaign.
Shot in the ideal winter settings with mouth-watering BBQ items on grill, laughter, music and fun, this song will leave you planning for your own BBQ night this winter.
Share your views about #7UpWinters – The Bonfire Song with us in the comments below!