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Pizza Hut VS 14th Street Pizza -The Challenger delivers another Blow
Pizza hut, although in business for more than 20 years in the country, has kept a rather subtle presence in the industry. On the...
Tapal Ramadan TVC
By Rasheeda Sohail
The recent Ramadan TVC of Tapal features famous television personalities and offers a new deal where extra tea will be given. This...
Warid gets highest followers on Twitter in Pakistan
By Ufaq Ashfaque
JUNE 12, 2013 – Pakistani telecom service provider Warid’s Twitter followers went above 20,000 which is the highest compared to other telecom...
Coca Cola activates Ramadan campaign on Twitter
By Ufaq Ashfaque
JULY 25th, 2013 –Coca Cola increased its activity on Twitter by launching its Ramadan campaign.
Coca Cola created and distributed 8,200 online cards...
Tina Sani, Faryal Gauhar in Olpers Ramazan ad
By Ufaq Ashfaque
JULY 26, 2013 - Olpers launched an advertisement to celebrate Ramadan and appreciate the hardworking females of Pakistan. The ad campaign featured female...
LG’s profits rise by 10 percent
By Ufaq Ashfaque
KARACHI/SEOUL, July 25th - Global electronic appliance producer LG set a new record of selling twelve million smartphones in their target markets and company...
Cathay Pacific’s Offers New Facilities for First Class Passengers
26-July-2013: Cathay Pacific has recently unveiled the new soft products for its first class passengers, a facility that will go nicely with their first...
The Royal Ads – slippery slope for Advertising
As the Duke and Duchess of Cambridge rejoiced the arrival of their baby boy into the world on Monday, an avalanche of companies with...
Debenhams – a Case Study for Retail Success
Adnan Hamid, Managing Director – Debenhams Pakistan, tells us how Debenhams has been able to capitalize on the tremendous buying potential that Pakistan’s urban...
Mastering Creativity
Fredrick Haren, a Swedish entrepreneur, publisher, author and world-renowned speaker on creativity and innovation was recently in Pakistan to address Marketing Conference 2012, organized...
Ramadan, a treat for the treat-makers
People are preparing for the upcoming holy month of Ramadan to spend quality time with their spirituality and refrain from the worldly deeds.
At the...
Audi sponsors ‘The Wolverine’
By Ufaq Ashfaque
JULY 24th, 2013 – Audi USA is looking ahead to organize a show in honor of ‘The Wolverine’, the recent mutant sensation,...
Adidas Launches Smarter Soccer Gear
By Ufaq Ashfaque
JULY 24th, 2013 – Adidas launches a step ahead in the sports and apparel industry with the launch of technology-glazed clothing for...
Q-Mobile approaches Bollywood
By Ufaq Ashfaque
JULY 24th, 2013 – Q-Mobile targets consumers through attractive advertising by signing Aditya Roy Kapoor to anchor in its advertisements.
According to Bollywood,...
AT&T launches the first Windows Phone: Nokia Lumia 520
By Ufaq Ashfaque
DALLAS, July 25th – AT&T adds the first Windows Phone to its line of mobile phones, the Nokia Lumia 520. The first...
LUX STYLE AWARDS: ACKNOWLEDGING STYLE
Fareshteh Aslam, External Communications Manager, talks about Lux Style Awards, the unique brand activation idea present only in Pakistan.
Synergyzer: This is your 11th consecutive...
Nike Air Pegasus-The Legend that still flies
Nike cracked open the vaults this month for more vintage offerings as the Nike Air Pegasus 89 comes back in the OG form.
The Air...
Mobilink partner with local firm to initiate location-based advertising
By Ufaq Ashfaque
JULY 23rd, 2013 – Mobilink collaborates with Train of Thought to fuel its new service called SmartPush.
The initiative is the latest addition...
OLX Pakistan – Social Media Triumph
OLX made it to the top of the charts in “Top Facebook Brands of Pakistan” gauged by most number of followers, followed by brands...
Bundled Entertainment
Synergizer was in conversation with the Head of Publications and Public Relations of Hum Group Shanaz Ramzi.
She is a renowned freelance journalist and has...
Zuhab Khan’s Heartfelt Wedding Note To Wania Nadeem Will Melt Your Heart
Pakistani actor Zuhab Khan and his long-time partner, Wania Nadeem, have finally tied the knot in an intimate ceremony, surrounded by close friends and...
Here’s Why These Cadbury Chocolates Are In Anti-Theft Boxes
In a surprising turn of events, a shopper recently uncovered that £1.50 Cadbury chocolate bars and Easter eggs have been locked in anti-theft boxes...
DHA Multan Unveils Pakistan’s First 5-Star Golf Resort, Rumanza by Pearl-Continental
In a dazzling celebration of Pakistani hospitality and tourism, Multan witnessed the grand unveiling of Rumanza by Pearl-Continental, the nation's First 5-star golf resort....
Woman Calls Non-Smokers ‘Losers’, Doctor’s Response Wins Hearts
In a recent social media incident, a woman caused quite a stir by labeling non-smokers as "losers" in a tweet posted with a photo...
Financial Review: PSL 9 Franchises Experience Mixed Result
After the Pakistan Super League (PSL) season 9, an in-depth analysis of the financial outcomes for each of the participating teams reveals a complex...