JUNE 12, 2013 – Pakistani telecom service provider Warid’s Twitter followers went above 20,000 which is the highest compared to other telecom players in Pakistan through their recent advertisement starring Pakistani actor and comedian Sohail Ahmed, more commonly known as ‘Azizi’. While other Telco brands resorted to Ramadan-centric advertisement, Warid took up Pakistani comedian Azizi to endorse their brand and broke the clutter. Azizi managed to gain attention of the audience through humor and catchy statements, appealing to a larger audience which resulted in an exponential growth of Warid’s followers on the micro-blogging website. Considering social and digital media are now becoming the most important medium of communications, customers and even entire businesses are dedicated towards strengthening their online presence. As Twitter gains popularity, people and fans are able to ‘follow’ their favorite brands and stay updated with their news. Warid has been an established market player in the telecom industry and is known for its economical services, packages and activations. Positive aspirations are associated with Warid. With interactive ad campaigns, it creates a strong continues to keep its customers updated with the variety of offered packages.