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Lipton’s Tea-mometer: Keepin’ It Cool
By Saira Hussain
Lipton Ice Tea promoted its tagline “Never Lose Your Cool” with the help of an experiential Marketing agency, Stretch and launched a...
Flatbread Pizzas: A new first for Pizza Hut
By Ali Rizvi
Pizza hut recently added a range of flatbread pizzas to its menu. These Firebaked-Style flatbreads, are currently available across USA only.
They have...
Ariel’s Digital Campaign Lacks Worthy Media Selection
By Saira Hussain
The ongoing digital campaign of Ariel lacks accurate vehicle selection. The creative work is splendid but the placement of the ad is...
First Windows Phone 8 App Development Workshops in Pakistan
By Tooba Zaheer Shaikh
Nokia Pakistan collaborated with Microsoft Pakistan to conduct the first ever workshop on App Development for Windows Phone 8 at Sheraton...
First digital-only campaign by KFC – India
By Tooba Zaheer Shaikh
KFC launched the first digital only campaign in India during the last week of May 2013. The intention was to bring...
Mercedes launches 15 E-class cars
By Tooba Zaheer Shaikh
Mercedes-Benz recently announced 15 different E-class variants for the year 2014. The new E-class cars will have 8 sedans, 2 station-wagons,...
Shan Shoop Noodles receives the best advertising award in packaged food category
By Ufaq Ashfaque
KARACHI, April 26 – Shoop Noodles, a product of Shan Foods has managed to earn the ‘Best Advertising Award’ at the prestigious...
Apple Reveals New Look for IPhone
By Ufaq Ashfaque.
The technology giant Apple will launch its new phone this fall, packed with the recent iOS 7, updating the look, software and...
Nescafé celebrates its Platinum Jubilee
By Anum Saeed.
Nescafe, the oldest name in Instant coffee category, turned 75 on 1st April 2013. The journey started on 1st April 1938 from...
Zara: Crowned As The Favorite High Street Store
By Saira Hussain.
Zara was crowned as the favorite “High Street store” by the British shoppers.
The world's leading clothes retailer reported a huge escalation in...
Microsoft vs Apple – battle enters a new level
By Tooba Zaheer Shaikh.
Microsoft asked component suppliers in Asia to provide components that can be used to create a touch screen for a watch-style...
Microsoft decides to enter small touch screen device battle
By Tooba Zaheer Shaikh.
Microsoft decided to launch its own series of small touch screen devices as PC growth slows down. These devices will be...
Lost Vanilla Coke Stages a Comeback
By Shiza Aslam
April 2013 -After six years of self exile from the market, Coca-Cola re launched its Vanilla brand under the name of 'V...
FedEx Reports A 31% Profit Fall In The Third Quarter
By Saira Hussain.
FedEx fall by 31 percent in the third quarter as online customers and big companies are ready to wait a little longer...
Porsche launches a limited edition of sports car ‘911’
By Saira Hussain
Porsche unveiled the hybrid machine for Le Mans Prototype race for the year 2014. Porsche intends to make a breakthrough win, which...
Nokia Endorses ‘Man of Steel’ As Its Official Sponsor
By Shiza Aslam
A global co-marketing partnership of Nokia and Warner Bros. Pictures enthrall movie enthusiasts with the latest installment of the Superman franchise ‘Man...
Mobilink promotes ‘SMS’ Based Learning
By Mohd. Omar Iftikhar.
Recently, the Mobilink Foundation has signed an agreement with the United Nations Educational, Scientific and Cultural Organization (UNESCO) to promote the...
National Foods’ marketing efforts
By Mohd. Omar Iftikhar.
National Foods has been a leading spice manufacturing company since 1970 and has witnessed unprecedented growth since then. The company brought...
LinkedIn Celebrates its 10th birthday
By Ufaq Ashfaque.
The world’s most professionally popular network LinkedIn celebrated its 10th birthday, completing a decade.
Launched back in the year 2003 by Reid Hoffman,...
Q-Mobile takes the lead in the mobile market
By Ufaque Ashfaque.
KARACHI, April 7– Smartphones are now hitting center stage in the Pakistani market. However, with the rising expenditures, it becomes extremely difficult...
Faster Toll Payments, Smoother Journeys: Zindigi Partners With One Network For...
Commuters with M-Tags can now enjoy hassle-free journeys through toll plazas without stopping, reducing congestion and wait times, by simply topping up their...
OPPO A60: Ultimate Durability And Strength – Your Most Reliable Partner
Pakistan, May 17, 2024 - OPPO, the global leader in smart devices, announces the nationwide availability of the OPPO A60 for PKR 54,999/-. Designed...
ACCA Membership Hits Quarter Of A Million
Global accountancy body with members in 180 countries celebrates major landmark of exceeding 250,000 members in its 120th anniversary year
Lahore – May 17, 2024:...
TikTok Launches New AI Content Labeling and Media Literacy Initiatives
Pakistan, May 17, 2024 – TikTok is proud to announce significant advancements in AI transparency and media literacy, reinforcing its commitment to safe and...
New Study Uncovers Unlikely Secret To A Happy Marriage
What makes love, and marriage, last? This question has been the focus of clinical psychologists John and Julie Gottman for decades. They have dedicated...