Adidas Launches Smarter Soccer Gear
By Ufaq Ashfaque


JULY 24th, 2013 – Adidas launches a step ahead in the sports and apparel industry with the launch of technology-glazed clothing for soccer players.

The underlying objective of Adidas launching such an expensive line of clothing is that it has tools which would enhance performance by the players.

The clothing monitors the player and gives a detailed insight regarding areas of improvement in their bodies.

For Adidas, the production of this gear would not only allow players to maintain themselves, but also for their coaches to monitor and pay close attention to their physical requirement, stamina and performance.

Priced at a $100,000 each, this evolution of technology in the area of physical fitness and also revolutionizing sport clothing like never before.

As exclusively as it has been priced, it would not only act for accelerating brand reputation for the brand, but also add value to all those people that will utilize it on the field.


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