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Mehwish Hayat Opens Up About Getting Tamgha-I-Imtiaz

By
Ghazala Sulaiman
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mehwish hayat

On Monday, the government of Pakistan unveiled the list of 127 citizens who will be honored with civil awards on 23rd March for their exceptional and distinguished service in various fields.

Among a few celebrities, the Load Wedding actress Mehwish Hayat will be awarded Tamgha-i-Imtiaz by President Dr. Arif Alvi this year and her fans just couldn’t hold their happiness.

Ever since the announcement was made, it became a topic of discussion on the internet and made quite a buzz all around the country.

Despite being in the industry for over a decade and giving us a number of successful TV dramas and movies, Twitteratis lost their cool when the news was announced and questioned the government’s decision.

 

However, it is so good to see that Mehwish Hayat is paying no attention to the haters and is focusing on her success.

While talking to Dawn Images, Mehwish Hayat said:

I was very humbled by the news that the President of Pakistan has decided to bestow this honour upon me. For me, I have simply been pursuing my passion and to be recognised in this way with one of the highest civil award’s is recognition that I must be doing something right.

She further added

I took the decision very early to remain in Pakistan and to focus on building our nascent industry and I am proud of my contribution. For the past five years I have been blessed with some of the biggest hits of Pakistani cinema.

She said:

But I can not take credit for this alone and as I receive the award on the 23rd (March), I will be sharing it with all the directors, co-stars, writers, technicians and even the makeup artists and spot boys who have contributed to this success.

What are your thoughts about the story? Let us know in the comments section below.

Originally published on Veryfilmi.com

Mard March in Response to Aurat March 2019 Creates Uproar on Social Media

By
Ghazala Sulaiman
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mard march

Aurat March 2019 took place on the 8th of March in both Karachi and Lahore. It highlighted important issues like early marriages, dowry, honour killings, domestic violence and sexual abuse that women face in the society.

Even men did not shy away from participating in the rally and played their part to defy stereotypes and to seek an end to patriarchy.

However, while the movement left many inspired, the Aurat March also became a controversial topic of discussion on social media. Various influential personalities and a few men ridiculed the idea.

So much so, a group of defensive individuals have kickstarted an insensitive campaign called ‘Mard March’ as a response to Aurat March.

Similar to women carrying placards in the gathering, these men are posing with messages, majority of them being sexist in nature.

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#mardmarch Answer 💪✌️🔥😘

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#MARDMARCH Hun aram ay boycutt antiyan nu?

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#mardmarch

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The Internet was bound to react to this bitter movement!

Osman Khalid Butt too bashed all men promoting the idea!

Pakistan Youtuber, Ali Sufyan Wasif also sent a message to all Pakistani men part of Mard March

Meanwhile, women are coming out in hoards on Twitter to defend Aurat March!

 

 

This is a developing post!

What do you think about Mard March? Let us know in the comments below.

Stay tuned to Brandsynario for more updates

Shahid Afridi Responds Over Team India’s Camouflage Hats [Watch Video]

By
Anusha Sachwani
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Shahid Afridi

Multan Sultans took a glorious win over Lahore Qalandars during an intense match during Pakistan Super League‘s (PSL) 4th Edition.

During their press conference, Shahid Afridi was asked a question related to their biggest rival, India.

Previously, the Indian Cricket Team had worn camouflage hats in support of their army while playing a series against Australia.

When the journalist had asked this question, they were requested to only keep it relevant to PSL, however, Lala being Lala, he gave a hilarious answer which threw everyone into fits.

Umar Akmal Gets Support from Fans After PSL Video Goes Wrong!

Boom Boom replied saying:

Caps pehni to utar bi na

ICC Spokesperson had also responded to Team India donning the hats against Australia. They said:

The BCCI sought permission from the ICC to wear the caps as part of a fundraising drive and in memory of fallen soldiers (in Pulwama attack), which was granted.

While Pakistan Cricket Board was unhappy with the display and wrote a strong letter to ICC in response.

“There’s absolutely no misunderstanding in the ICC about our position,” PCB boss Ehsan Mani said late on Sunday in Karachi.

We believe that cricket and sports should not be used for politics and we have said this very clearly. Their [India’s] credibility in the cricketing world has gone down very badly. – PCB’s lETTER TO icc

In the past, ICC has taken action against players like Moeen Ali and Imran Tahir over showing sentiments during matches.

Moeen was banned five years ago for donning an armband which showed ‘Save Gaza’ and ‘Free Palestine’ in a match against India. Tahir was reprimanded for the displaying of Junaid Jamshed’s image under his national jersey against Sr Lanka in 2009.

“You have two examples from the past already, where both Imran Tahir and Moeen Ali were sanctioned for something similar,” Mani said. “The ICC had taken strong action against them and we have sought similar action against India. The permission they took was for a different purpose but they acted differently.”

Have something to add to the story? Share your thoughts with us in the comments below.

Stay tuned to Brandsynario for more news and updates.

PCB Invites BCCI to Watch the PSL 4 Final in Karachi

Announcing The Zeenat Haroon Rashid Writing Prize For Women

By
Press Release
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Zeenat Haroon

Introducing The Zeenat Haroon Rashid Writing Prize for Women named in honor of Zeenat Haroon Rashid (21 Jan 1928 – 8 April 2017), a founding member of the Women’s National Guard at the time of Independence who became a symbol for women’s empowerment in Pakistan.

A prize of Rs. 100,000 (1 Lakh) will be awarded annually through competition for writing in English on the subject of Women and Pakistan. This will be the first time a substantial cash prize will be awarded to an unpublished piece of writing.

The competition will be open to all women of Pakistani nationality or Pakistani heritage (with NIC or NICOP) aged 18 and above and entries will be original, previously unpublished works in the form of either Memoir, Polemic, Essay or Short Story of no more than 3000 words. The topic must be central to the theme of Women and Pakistan and the judges will look for a piece of writing with a strong, personal voice.

From amongst all entries, the best will be chosen for consideration by a panel of judges drawn from writers, editors, and publishers. The panel will then draw up a short-list of 6 from which a winner will be chosen.

The 2019 panel of judges include Ameena Sayid, OBE, Sitara-e-Imtiaz, editor and publisher and founder of the Karachi, and Islamabad Literature Festivals and Founder and Director of the Adab Festival Pakistan; Moni Mohsin, author and columnist whose writing has appeared in The Friday Times, The Guardian and the Economist; Irfan Husain, author and columnist for Dawn; Sadia Quraeshi Shepard, internationally acclaimed filmmaker and author; Muneeza Shamsie author, literary journalist, and award-winning anthologist; and Shan Vahidy, a freelance editor working in London who is also the granddaughter of Zeenat Haroon Rashid.

The winning entry for The Zeenat Haroon Rashid Writing Prize for Women will be published online, and if appropriate, in a national magazine or newspaper. The writer will be honored at an event at which the prize will be awarded.

The closing date for entries is 15th July 2019 and the winner will be announced later in December 2019.

#ZHRWritingPrize

Etihad Airways Shares a Special Moment With Pakistan’s Special Olympics Team

By
Press Release
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Etihad Airways

Etihad Airways, the official airline partner of Special Olympics World Games Abu Dhabi 2019, arranged a heartfelt welcome for Team Pakistan athletes as they took off for Abu Dhabi to take part in the World Games.

Special guest, actress Sarwat Gilani, also joined the celebration to wish the inspiring athletes good luck. The team of 92 athletes, 27 coaches, and three officials departed from Islamabad, Karachi, and Lahore with Etihad Airways on 8 March to join over 7000 athletes from around the world. The team will compete in 10 events at the World Games.

Etihad Airways

Amer Khan, Etihad Airways Vice President Central Region said: “Etihad Airways has been supporting and working with Special Olympics of Pakistan (SOP) for nine years now, participating in local events and fundraisers, so it gives us great pleasure that the Special Olympics World Games 2019 is taking place in Abu Dhabi.

Special Olympics continues to bring happiness to the young athletes, who have participated in games across the globe with the help of Etihad Airways. 2019 is also special for us, as Etihad Airways will celebrate 15 years of flying to Karachi in November.

Etihad Airways

Etihad has been supporting the charity organization by providing cash and prizes, including airline tickets for the past nine years. From 14 – 21 March, over 7,500 athletes and 3,000 coaches representing 192 countries will participate in 24 officially sanctioned Olympic-style sports in world-class venues throughout Abu Dhabi.

It is the first time these mega-games are being held in the Middle East region and the largest sports and humanitarian event in the world in 2019. Etihad Airways has also launched an exclusive 10% discount for family and friends of Special Olympics athletes, and also for all guests traveling to Abu Dhabi to visit the Special Olympics World Games 2019.

Inkaar Drama on Hum TV: Timings, Story, Cast & More

By
Press Release
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inkaar

The story of HUM TV’s latest dram Inkaar revolves around the plight and suffering of a brave girl, her battle against powerful and corrupt opposition and the flawed justice system. Ramal was once an energetic and socially active person but suddenly she has become frightened and subdued.

Her classmate Shayan, who is impressed by her personality and nature proposes to her and they are soon engaged.

Ever since the engagement, Ramal seems to be slowly coming back to her routine life until one fateful day their mutual friend Wajid attempts to take her life.

https://www.youtube.com/watch?v=QUrdQipR7SY

Ramal is critically wounded and from here starts her plight and struggle not only against the perpetrator of a heinous crime and the justice system but the society as well.

https://www.youtube.com/watch?v=uhCTyUPrhPg

Why did Wajid attempt to take Ramal’s life and was he the reason behind her sudden change?

Will Shayan stand by her side or will he succumb to his family pressure and break the engagement?

Will Ramal remain steadfast and succeed in her struggle?

To find out watch Inkaar, only on HUM TV

Written by: Zafar Mairaj

Directed by: Kashif Nisar

Produced by: Momina Duraid Productions

Cast

Sami Khan, Yumna Zaidi, Imran Ashraf, Rehan Sheikh, Noor Ul Hasan, Imran Peerzada, Nabila Khan, Haseeb Muhammad Ben Qasim, Kausar Ashraf (Kinza Malik), Mehwish Ali, Munazzah Arif, Saima Saleem, Samia Noreen & others

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“INKAAR”,with the best director #KASHIFNISAAR💯 and the huge team including @yumnazaidiofficial @sami_khan.official @imranashrafawan @kinzamalikawan @jazib_ssj @nabeelakhan_official @noorulhassanmuhammad @rehansheikh01 @munazzaharifofficial 🔥💯i wish u all,good luck for this bomb one(it seems) and it will inshAllah♥️ @imranashrafawan . . 11th March,8:00pm only on @humtvpakistanofficial ♥️don’t forget to watch ‼️ . . @yumnazaidiofficial ♥️ . They gave their best and now it’s our time to show some love for their hard work 🙌🏻♥️soo do watch INKAAR every monday♥️ @yumnazaidiofficial . . #yumnazaidi #inkaar #humtv #yumnasforever✌🏻 #proudyumnanians✌🏻

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Timings & Schedule 

Every Monday at 8 pm

 

Uncle Tetsu: Popular Japanese Cheesecake Brand to Launch in Pakistan

By
Kayenat Kalam
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uncle tetsu

You may or may not be a huge fan of Japanese cuisine, but the world-famous Japanese cheesecakes are something that you simply can’t resist!

Well, the good news is that a popular Japanese cheesecake brand, Uncle Tetsu, is now headed to Lahore!

It is gearing up to launch its first outpost in Pakistan and we can finally calm our cravings for the sweet delicacy!

Taking to its social media accounts, the famous Japanese bakery cafe shared the big news:

Pakistan, we’re coming for you! Brace yourselves for unprecedented levels of pure happiness!

Famous for its fluffy, rich in flavor yet extra light and freshly baked cheesecakes, Uncle Tetsu aims to deliver 30 years of Japanese baking mastery to fanatics in Pakistan. It aims to bake and present the perfect cake and give you an exquisite experience of deserts!

In another post, Uncle Tetsu shared:

According to the address mentioned on its official Instagram page, Uncle Tetsu will open soon at 25 B/2, Mian Mehmood Ali Kasuri Road, Gulberg III, Lahore.

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With various branches in the US, Thailand, Australia, and Canada, Uncle Tetsu has got some diehard followers around the world for its melt-in-your-mouth signature cheesecakes.

Though they haven’t yet announced the launch date, we are hopeful that the mouthwatering cheesecakes will soon make their way to the streets of Lahore and we can’t be more excited!

In January, the world leading Pizza brand Papa John also relaunched in Lahore, Pakistan and now that Uncle Tetsu is also making its way to Lahore, it is indeed a proud moment for the country.

Papa John’s is Coming Back to Pakistan!

Stay tuned to Brandsynario for more updates and news!

Hindustan Unilever’s Surf Excel Ad Just United India & Pakistan in Appreciation!

By
Ghazala Sulaiman
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Hindustan Unilever's Surf Excel Ad

Surf Excel’s latest campaign by Hindustan Unilever, ‘#RangLayeSang’’ celebrates ‘Holi’, with a bold take on communal peace that has been welcomed by many.

An influential brand has the power to unite people from all races and religions if the content and communication is effective.

The ad depicts a moving story of a young girl who helps her Muslim neighbour offer his prayer in the mosque whilst she gets splashed by colours from the neighbourhood kids in a bid to save him.

The ad ends on an empowering note, stating:

Apnay Pan se Auroon Ko Rangnay Mein Dhaag Lag Jaye Tou Dhaag Achay Hotay Hain

The advertisement is bound to bring a smile on your face!

https://www.youtube.com/watch?v=Zq7mN8oi8ds

However, the ad has the Indian Twitterverse divided, creating a major controversy across the border.

Some expressed their displeasure claiming that the ad was disrespectful towards the festival of Holi.

Some have stated that it hurts religious sentiments of Hindus in India.

BoycottSurfExcel was extensively used by Twitter users to showcase their anger.

However, some sane voices have lauded Surf Excel for producing a powerful marketing masterpiece.

The advert is also making waves in Pakistan, winning hearts for its vision of harmony.

The reaction from certain segments of the Indian society may be negative towards the concept used in the campaign, however, the advert is also receiving love from both Indians and Pakistanis.

This is not the first time, brands have made efforts to bring together people of the subcontinent, urging them to forget all national and religious differences.

In 2013, Google India’s ‘Reunion’ ad had used a similar message showcasing how two childhood friends, separated due to the Indo-Pak Partition, reunited via the tech giant.

What do you think of Unilever Hindustan’s Surf Excel ad?

Let us know in the comments below.

 

YouTube Fact-Check Feature for Sensitive Videos to be Rolled-Out Soon

By
Anusha Sachwani
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Youtube Fact Check Lead

In order to tackle fake news and false information, YouTube is gearing up to roll out a new feature that will give users a fact-check before watching sensitive videos.

As of now, this feature is currently available in India to a selective number of people and will eventually be rolled out globally. However, YouTube has not given a certain time.

When a user searches for a particular search, let’s say ‘virus in paracetamol’, an information panel will drop down in which will provide debunks from YouTube’s verified fact-checking partners.

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This will help in monitoring and cutting down on the spreading of false news. However, videos on YouTube that may contain misinformation will still appear in one’s search results.

YouTube Fact Check Feature

“As part of our ongoing efforts to build a better news experience on YouTube, we are expanding our information panels to bring fact checks from eligible publishers to YouTube,” the spokesperson told BuzzFeed News.

Reportedly, the spokesperson also provided a screenshot of an information panel in Hindi containing a debunk for a Hindi search query for “CCTV footage of the Pulwama terror attack”.

youtube india

Have something to add to the story? Share your thoughts with us in the comments below.

Stay tuned to Brandsynario for more news and updates.

Here’s What Pakistanis are Watching on YouTube!

Rishi Kapoor Reveals His Stance Over Indo-Pak Tension

By
Hira Ahmed
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Amidst the growing tension between India and Pakistan, a number of Bollywood celebrities spoke against Pakistan through their social media accounts and it has only worsened the already intense relationship between the two countries.

Similarly, the ‘Chandni’ actor Rishi Kapoor, also talked about the issue and said that Pakistan should join hands with India.

The actor took his Twitter account and wrote:

Agree with @arunjaitley If Pakistan truly wants to root out terrorism as they say so, they should join hands with India to do so. We and you have nothing against our respective civilians. If Imran cannot, Pakistan Army or ISI should do it. Think!

Civil Awards 2019: List of Pakistani Celebrities & Personalities to Receive the Honor

He expressed his thoughts after the Indian Minister of Corporate Affairs Arun Jaitley gave a few anti-Pakistan statements in a show ‘Aap Ki Adalat’.

Arun Jaitley was of the opinion: 

 At the onset, we should refresh our memory. Since the past many years, Imran Khan rivals in Pakistan have been addressing him as ‘Taliban Khan’, even though he has been a cricketer, a popular politician, before being elected as the prime minister of his country.

Apparently, Kapoor agrees with Arun in this matter.

What are your thoughts about the story? Let us know in the comments section below.

Armeena Rana Khan Opens Up About Adnan Sami Memes, Her Fiance & More

Originally published on Veryfilmi.com

Netflix Partners With Telenor Pakistan

By
Press Release
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Netflix

Telenor Pakistan has announced its partnership with Netflix, the world’s leading internet entertainment service.

As part of this partnership, Telenor’s postpaid and corporate customers in Pakistan will be able to add their Netflix subscription fee to their monthly mobile bill, eliminating the need to share additional credit card or debit card details.

New and existing Netflix subscribers in Pakistan will be able to select the option to pay through their Telenor mobile bills from the payments page of Netflix.

They can simply complete this process by entering their Telenor mobile number, followed by the OTP (one-time password).

 “At Telenor Pakistan, we are obsessed with raising the bar and providing customer services and solutions that are engaging, meaningful and seamless to use. The win-win partnership with Netflix is the first of its kind in Pakistan whereby Telenor Pakistan post-paid customers will be able to enjoy their favorite Netflix content and pay directly through the settlement of their postpaid bills and avoid hassles of credit cards and sensitive info sharing online,” said Sardar Abubakr, Chief Digital & Strategy Officer at Telenor Pakistan.

Netflix launched its service in Pakistan in 2016 enabling its members to enjoy unlimited, ad-free entertainment on any internet connected a mobile phone, laptop, desktop, tablet, or television.  More than 139 million Netflix paid members in over 190 countries enjoy TV series, documentaries and feature films across a wide variety of genres and languages.

To promote digital and e-commerce ecosystem in the country, Telenor Pakistan launched Direct Operator Billing (DOB) in 2014 in collaboration with mobile payments company Fortumo and digital & social games publisher Gameloft for the purchase of exclusive Gameloft titles and content from the gaming ecosystem. Direct Carrier Billing (DCB) was launched in 2017 through which customers may purchase content from Telenor Apps and Google Play Store, Gamebird related content and now for Netflix subscriptions as part of their mobile bills.

 

Civil Awards 2019: List of Pakistani Celebrities & Personalities to Receive the Honor

By
Anusha Sachwani
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Civil Awards 2019

On Saturday, 9th March, the federal government shared a list of 127 names including 18 foreigners who are to be awarded the Civil Awards by President Dr. Arif Alvi.

This award is for their outstanding contributions and excellence in their respective fields and categories. The ceremony will be held on 23rd March.

The list is usually shared on 14th August each year, however this time around, it has been posted weeks in advance.

Amongst the recipients are many prominent figures Pakistanis are well aware of. They are influencers and celebrities, some of them include the following individuals:

  • Former Pakistan cricket team captain Wasim Akram
  • Former fast bowler Waqar Younis
  • Cricketer Yasir Shah
  • Singers Attaullah Khan Esakhelvi and Sajjad Ali
  • Film actors Babra Sharif, Reema Khan, Mehwish Hayat, Shabbir Jan, and Iftikhar Thakur,
  • Newscaster Ishrat Fatima
  • TV anchor Arshad Sharif
  • Businessman Aqeel Karim Dhedhi

Pakistan Ranks 33rd on Cheapest Mobile Data List 2019

The complete list of Civil Awards 2019 Recipients

Nishan-i-Imtiaz: Shoaib Sultan Khan (public service).

Hilal-i-Pakistan: Seishiro Eto (Japan); Xu Shaoshi (China) and Ismail Kahraman (Turkey).

Hilal-i-Imtiaz: Zaheer Ayub Baig (Punjab); Ghulam Asghar (Islamabad); Prof Dr Tasawar Hayat (Punjab); Wasim Akram (Punjab); Waqar Younis (Punjab); Prof Dr Recep Akdag (Turkey); Dr Michael Jansen (Germany) and Prof Abdul Bari Khan (Sindh).

Hilal-i-Quaid-i-Azam: Kong Xuanyou (China); Wang Xiaotao (China) and Hu Xiaolian (China).

Sitara-i-Pakistan: Wajiha Haris (Romania); Mohammad Ilyas Khan (AJK); Long Yuxiang (China) and Lin Yi (China).

Sitara-i-Shujaat: Mohammad Idrees Shaheed; Shaheed Nawabzada Mir Siraj Raisani (Balochistan); Asad Ali (Sindh); Mairaj Ahmed Umrani Shaheed (Balochistan).

Sitara-i-Imtiaz: Mohammad Arshad (Punjab); Dr Imtiaz Ahmed (Sindh); Dr Syed Mohammad Kamran Majeed; Dr Mohammad Zafar-uz-Zaman (Punjab); Lt-Col (retd) Manzoor Ahmad (Punjab); Prof Dr Shahid A. Sami; Dr Pervaiz A. Chaudhary; Dr Prof (retd) M. Lateef Chaudhry; Dr Inayatullah Padhiar; Kaleemullah Lashari (Sindh); Mohammad Ahmed Shah (Sindh); Sajjad Ali (Sindh); Munir Hussain (late) (Punjab); Babra Sharif (Punjab); Kamil Khan Mumtaz (Punjab); Attaullah Khan Esakhelvi; Prof Sahibzada Hameedullah; Yasir Shah (KP); Shamim Ahmed Sheikh (Canada); Dr Asif M. Rehman (US); Dr Ziaul Hasan; Steven J. Burian (US); Dr James A. Tebbe (US); Lou Ronghuai (China); Khawaja Masood Akhtar; Syed Abu Ahmad Akif (Sindh); Pir Mohammad Diwan (Sindh); Mohammad Bashir Farooqui (Sindh); Samar Ali Khan (Sindh); Iqbal Ali Lakhani; Aqeel Karim Dhedhi (Sindh); Younus Tabba; Saima Shahbaz Malik and Nilofer Saeed (Sindh).

Pride of Performance: Hamid Mahmood (Punjab); Mohammad Saeedur Rehman (Punjab); Mohammad Shahid Saleem (Punjab); Arshad Ali (Punjab); Dr Salma Khanam (Punjab); Vaqar Akhtar (KP); Raza Ellahi (KP); Waqaruz Zaman (KP); Mohammad Hasan (Sindh); Engr Dr Nasir Mahmood Khan (Punjab); Prof Dr Sarosh Hashmat Lodhi (Sindh); Prof Dr Umbreen Javaid (Punjab); Mohammad Shabbir Jan (Sindh); Iftikhar Ahmad Thakar (Punjab); Ishrat Fatima (Islamabad); Siyani Khatoon (Sindh); Bashir Ahmad (Punjab); Reema Khan (Punjab); Nasir Adeeb; Taj Baloch (Sindh); Sofia Yazdani; Mohammad Arshad Sharif (Punjab); Mohammad Inam Butt (Punjab); Luqman Ali Afzal; Sanaullah Ghuman; Mohammad Ashraf Ali (late) (Gilgit-Baltistan); Rasheed Masood Khan (Balochistan) and Mohammad Aman Ullah Khan (Punjab).

Sitara-i-Quaid-i-Azam: Naveed Ahmed Sherwani (US).

Tamgha-i-Pakistan: Li Xuedong (China).

Tamgha-i-Shujaat: Mohammad Hanif Bashir (Punjab); Imran Aqiq (Punjab); Qamar Zaman (KP); Mohammad Fayyaz Tipu (KP); Syed Naymatullah (Balochistan); Syed Ghaib Ali Shah (Gilgit-Baltistan); Haji Zahid Khan (KP); Khushhal Khan (KP); Brig Rizwan Afzal (KP); Mohammad Younis (Sindh); Sajid Hussain (Balochistan); Umer Sajid Shaheed (Punjab); Dr Khalid Khan (KP); Mohammad Nouman Zafar (Punjab); Wajahatullah Afridi (KP); Syed Mohammad Omer Mobeen Jillani Shaheed (Punjab); Subaider Major (retd) Allah Ditta Shaheed (Punjab); Muhammad Iqbal (Punjab); Syed Fawad Ali (late) (KP); Muhib Khan (late) (KP); Syed Shahrukh Haider Zaidi (Islamabad); Saim Shafait (late) (AJK) and Akram Khan Shaheed (Punjab).

Tamgha-i-Imtiaz: Mohammad Yousaf Gondal (Punjab); Rana Mohammad Zaeem (Punjab); Dr Mazhar Iqbal (Punjab); Dr Shahzad Alam (Punjab); Dr Uzma Saleem (Gilgit-Baltistan); Dr Ikram Ali Malik (Islamabad); Dr Iftikhar Ahmad (KP); Prof Dr Rukhsana Wamiq Zuberi (Sindh); Syed Sabihuddin Rehmani (Sindh); Syed Ali Abbas (Sindh); Mohammad Rafique Shad (Balochistan); Khawaja Safar Ali (KP); Mehwish Hayat (Sindh); Sardar Ali Takkar (KP); Akhtar Gul (KP);Flt-Lt (retd) Mohammad Siddique Sheikh (Punjab); and Malik Amin Aslam Khan (KP).

Have something to add to the story? Share your thoughts with us in the comments below.

Stay tuned to Brandsynario for more news and updates.

Aurat March 2019: Some Powerful Messages That Are All About Women Empowerment

Modern Marketing Solutions for Modern Marketing Challenges.

By
Web Desk
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A vast majority of information that we absorb on our daily basis comes through digital means, especially from our mobiles.

A constant companion that lingers with us in our daily routine, whether we are sitting idle or are busy in our chores, our cellphone always remain the main protagonist. With this gradual shift, more businesses are taking notice and targeting this booming market.

Evolution of practices and adapting to this shift hasn’t materialized altogether just as yet; with brands tending to plaster their conventional methods over to digital platforms. There are, however, some brands that are keeping pace with their ever-changing consumer base. Amongst these brands is Zellbury, clothing, and fashion brand.

Zellbury’s latest commercial for their ready to wear collection was a future-forward venture in advertising. Shot completely vertically, the commercial was made to fit perfectly to mobile screens, targeting people scrolling through their social media timelines.

Partnering with Irfan Junejo, a Pakistani youth’s media staple, they came together to create a truly magnetizing video.

Keeping with the brand’s young image, the video was accompanied by a rap track, sung by Young Stunners, depicting Karachi’s street style and daily lives of the nation’s vibrant youth.

Zellbury’s combination of a fresh, young, creative approach and the tactical decision to create a vertically framed video, specifically for mobile devices, may prove to be the contemporary marketing strategy that we require to stay up to date with the changing trends. Excited to see what the brand comes up next!

 

 

Manhattan International celebrates 60th Anniversary of Zafar Ullah Poshni

By
Press Release
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Manhattan International (Pvt.) Ltd., one of the oldest ad agencies of Pakistan, celebrated on Friday, March 1, the 60th work anniversary of their Director Administration, Zafar Ullah Poshni.

Having a natural flair for writing, former Army Officer Mr. Poshni – age 93 – joined Manhattan in 1959 as a Copywriter a few years after ending his military career. He went on to become the Creative Director of the Agency within five years and functioned as its Creative Head for over 35 years.

During his tenure as the Creative Director, Mr. Poshni and his team produced some of the most outstanding advertisements and jingles, most notable and popular of its time being the ISPR advert of the late 70s, early 80s, Pakistani Fauj Kay Jawan Hain Hum, Har Ghari Taiyar Kamran Hain Hum; it was conceived and written by Mr. Poshni, and is still being telecast on special occasions.

At the start of the 21st Century, he was transferred to the relatively less onerous post of Director Administration in deference to his age. As he celebrates his completing 60 years at the agency, he still continues to assist the Creative Department in Proofreading and Translations.

Mr. Poshni is among the first to arrive at the office every morning and daily puts in a full 9 hours of work – sometimes even longer. “I have worked 60 years for Manhattan,” said Mr. Poshni, “and very proud of my achievements and to be celebrating my Diamond Jubilee with my colleagues. To be looked up to and be respected by everyone at Manhattan is something that gives me tremendous pride and joy.”

The occasion was marked with a celebration of Mr. Poshni’s legacy, his greatest works and high-tea party at Manhattan, where Manhattan International founder and Chairman, Mr. Bashir Ahmed Khan, CEO Mr. Dara Bashir Khan, Mr. Poshni and others gave speeches. His family and close friends were also invited to celebrate with him.
His tireless effort, supreme skills and uncompromising ethics are cherished by everyone at Manhattan and we wish him many more years of good health and service.

Pakistan Ranks 33rd on Cheapest Mobile Data List 2019

By
Anusha Sachwani
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Cheapest Mobile Data List

Pakistan has ranked on the 33rd position in the latest rankings of countries with the cheapest mobile data.

This study was conducted by Cable.co a UK based website that compares telecom operators, and more.

They used 6,313 mobile data plans in 230 countries from 23 October to 28 November. The criteria set was the comparison was the average cost per 1GB.

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Pakistan offers 1GB of data at an average rate of 1GB at $1.85 or Rs. 261.35. Whilst the most affordable 1GB used costs $0.29 or Rs. 40.97. Furthermore, the report revealed that Pakistanis have a vast number of 58 data plans to choose from.

The number one position was crowned to India as the country with the cheapest mobile data rates with an average cost of 1 GB mobile data at $0.26. Meanwhile, Zimbabwe ranked the lowest charging individuals $75.20 for just 1GB.

On the other hand, the US has per GB cost $12.37 and the UK has $6.66.

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Google Warns Users Over Critical Chrome Bug Being Used by Hackers!

By
Anusha Sachwani
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Google Chrome Bug

Google has released an immediate and important alert to all users. A critical Chrome bug has been causing many devices to become prone to cyber attacks.

Reportedly, hackers have found a loophole in which they are using the Chrome Extension to install a secret malware which makes the device hijackable.

A security breach was picked up by them before Google was able to secure it. The tech titan has requested all users to update their browsers to prevent the cybercriminals from being able to steal data.

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On its website, Google said:

Google is aware of reports that an exploit for CVE-2019-5786 exists in the wild. We would also like to thank all security researchers that worked with us during the development cycle to prevent security bugs from ever reaching the stable channel.

Although Google did not share much information about the bug, experts believe that it could allow malware to be seeded in browsers without prompting users, read files, and even hijack computers.

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Daihatsu Move Custom X Prices in Pakistan & Specifications

By
Anusha Sachwani
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Daihatsu Move-Custom-X

The Daihatsu Move, also known as the perfect urban car for Pakistani families manufactured by the Japanese automaker.

The Move sold over 500,000 copies of Move in the first three years of its launch.

It has witnessed 6 generations of greatness and is an entry-level hatchback with decent mileage and savvy features.

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Government to Privatize 49 Organisations in Next 5 Years

Technical Specifications

Daihatsu Move Custom X

Mileage

The Daihatsu Move 6th Gen can achieve typically 27KM/L to 30KM/L making for around driving the selection of between 810KM to 900KM as the Turbo variants give typically 25 KM/L to 27 KM/L. Move Custom X offers 31 KM/L on the highway and 29 KM/K in the city.

Competitor

The main opponents of the Daihatsu Move 6th Generation will be the similar 660cc cars, Mitsubishi EK Wagon, Nissan Otti, Suzuki Alto, Mazda Carol, Honda N One, Honda Zest, Suzuki Alto and it’s very own Daihatsu Mira.

Price in Pakistan

The Move can be purchased in Pakistan for Rs 1,400,000 lakhs.

What do you think about the Move? Share your thoughts with us.

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OICCI Women Reiterates Commitment For Women Empowerment On International Women’s Day

By
Press Release
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The Overseas Investors Chamber of Commerce and Industry (OICCI) has reaffirmed its commitment towards promoting ‘Women Empowerment’ and ‘Gender Equality’ at workplaces in Pakistan.

The OICCI had launched the “Women Empowerment” initiative in 2017, in partnership with UN Women. Over the course of 2018, the OICCI conducted intense research and capacity building in the field of gender balance and workplace improvement.

A survey done among OICCI member companies highlighted that only 2% of senior management positions were held by women whereas another 16% in middle management and 36% in junior management position were filled by leading female talent.

Over the past year, OICCI has organized training and coaching sessions to understand the issues in increasing the ratio of women at the workplace.

OICCI is building on this research and feedback from women in the workforce to launch a Women Empowerment Whitepaper presenting a set of recommendations on different core issues of working women.

This white paper aims to help the Government of Pakistan to enact the appropriate regulatory infrastructure that promotes gender balance and empowers women in Pakistan’s corporate and business sector.

Shazia Syed, President of the OICCI, highlighted, “OICCI member companies, who represent the largest bloc of foreign investors in the country, are considered a role model for the corporate sector in the country when it comes to management skills, transfer of best practices and in promoting gender balance at the workplace. We are aware of our responsibility, which is why the OICCI is actively working to become part of policymaking with the government to resolve those issues which are considered as hurdles in the progress of Pakistan in the Global Gender Gap Ranking.”

Mr. M. Abdul Aleem, Secretary General, OICCI, added “Pakistan stands at 148 out of 149 countries in the Global Gender Gap ranking which is indeed extremely poor showing for a country with a population of over 200 million and a thriving economy. The Global Gender Gap Report 2018 identified that Pakistan is ranked 146th in economic participation and opportunity category, 139th in educational attainment, 145th in health and survival and 97th in political empowerment. We strongly believe that the country’s economic growth will benefit from greater gender balance and more female engagement, especially in the manufacturing and services sector activities.

Government to Privatize 49 Organisations in Next 5 Years

By
Anusha Sachwani
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PIA and Steel-Mills

The Federal Government of Pakistan has announced its plans of privatizing 49 organizations in the next 5 years.

This decision was made at a session of the National Assembly’s Standing Committee for Privatization under Syed Mustafa Mahmood.

Secretary for Privatisation Rizwan Malik also gave briefing during the session. The Minister mentioned that 15 companies have been taken out of the privatization list while on the other hand 8 have been added.

Currently, Pakistan is in talks with Russia as well as China to run Pakistan Steel Mills (PSM) under public-private partnership. The aim is to increase its production capacity from 1.1 million to 3.5 million per year.

During the session, the committee was also informed that PSM and Pakistan International Airlines (PIA) have a combined loss of estimated Rs 600 billion out of which PIA is at a loss of Rs 400 billion.

According to the new report, PSM reported a profit of Rs 9.5 million during the fiscal year of 2007-08. During the era of PPP and PML-N, the mills suffered a massive loss as its financial health deteriorated. In June 2015, it was closed.

According to Secretary Privatisation Rizwan Malik, out of the 49 organizations, PIA and PSM are also a part of the list.

The steel mills will be sold on public-private partnership, to enhance its production capacity from 1.1 to 3.5 million tonnes per year. – Rizwan Malik

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Organizations to be privatized in the first phase spanning the next one and a half years:

1. SME Bank Limited

2. First Women Bank Limited

3. 1223 MW Balloki Power Plant

4. 1230 MW Haveli Bahadur Power Plant

5. Mari Petroleum Limited (divestment of remaining shares)

6. Jinnah Convention Centre, Islamabad

7. Lakhra Coal Mines (now Lakhra Coal Development Co)

8. Services International Hotel, Lahore.

Organizations to be privatized in the second phase:

1. House Building Finance Corporation

2. National Investment Trust Limited (NITL)

3. National Insurance Company (NIC)

4. Pakistan Reinsurance Company (PRC)

5. State Life Insurance Corporation (SLIC)

6. Oil and Gas Development Corporation Limited (OGDCL)

7. Pakistan Petroleum Limited (PPL)

8. Government Holding Private Limited (GHPL)

9. Pakistan Mineral Development Corporation (PMDC)

10. Faisalabad Electric Supply Company Limited (FESCO)

11. Islamabad Electric Supply Company (IESCO)

12. Lahore Electric Supply Company (LESCO)

13. Gujranwala Electric Power Company Limited (GEPCO)

14. Multan Electric Power Company Limited (MEPCO)

15. Peshawar Electric Supply Company Limited (PESCO)

16. Hyderabad Electric Supply Company Limited (HESCO)

17. Quetta Electric Supply Company Limited (QESCO)

18. Sukkur Electric Power Company (SEPCO)

19. Kot Addu Power Company (KAPCO)

20. Jamshoro Power Generation Co Ltd – JPCL (GENCO. I)

21. Central Power Generation Co Ltd – CPGCL (GENCO – II)

22. Lakhra Power Generation Co Ltd – LPGCL (GENCO – IV)

23. Northern Power Generation Co Ltd – NPGCL (GENCO – III)

24. PIA.IL (Roosevelt Hotel, NY & Scribe Hotel, Paris)

25. National Fertilizers Corporation, its units and subsidiaries

26. State Engineering Corporation, its units and subsidiaries

27. Heavy Electrical Complex (HEC)

28. Pakistan Machine Tool Factory (PMTF)

29. Pakistan Engineering Company (PECO)

30. Pakistan Industrial Development Corp (PIDC) and its units

31. Sindh Engineering Limited (SEL)

32. Morafco Industries

33. Republic Motors Limited (RML)

34. Pakistan Industrial and Technical Training Centre

35. Export Processing Zone Authority

36. Port Qasim Authority (PQA)

37. Karachi Port Trust (KPT)

38. Pakistan National Shipping Corporation (PNSC)

39. Telephone Industries of Pakistan, Haripur (TIP)

40. Pakistan Telecommunication Co. Ltd. (PTCL)

41. National Book Foundation (NBF)

Have something to add to the story? Share your thoughts with us in the comments below.

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International Women’s Day 2020: 6 Fun Ways to Celebrate the Day!

By
Alefyah Hasnain
-

Pakistan gears up to celebrate International Women’s Day with the rest of the world on the 8th of this month so get out your party hats and celebrate womanhood to the fullest!

This year the theme across the globe for Women’s Day is to forge a better working and a more gender-inclusive world. Every woman now has to gear up and #BeBoldForChange.

1.Have a Meal With Your Favourite Ladies

Celebrate the power of women by gathering your best ladies and enjoy a scrumptious meal together!

2. Dance the Night Away!

There’s nothing better than dancing the night away to fun music with your BFF’s.

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3. Indulge In a Relaxing Spa Experience

Various spa’s and salons will be offering amazing discounts on Women’s Day, get a hold of some great deals and have an utter moment of bliss.

4. Send Special Cards to the Women in Your Life

Show the special women in your life like your mum, sister, grandma. Who doesn’t love getting surprises in the mail!

5. Promote and Encourage Women

If you know of a woman who’s doing a great job, tell more people about her business venture!

6. Have a Movie Marathon

Watch iconic cinematic ladies and be completely mesmerized, pick turns choosing a movie with your friends and binge-watch all the classics.

What did you think of the various ways to celebrate this special day? Let us know in the comments below.

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